The Interpublic Group of Companies

{{short description|American advertising company}}

{{Use mdy dates|date=December 2017}}

{{Infobox company

| name = The Interpublic Group of Companies, Inc.

| logo = Interpublic Group of Companies logo.svg

| logo_size = 200px

| type = Public

| traded_as = {{Unbulleted list|{{NYSE|IPG}}|S&P 500 component}}

| predecessor = McCann Erickson

| key_people = Philippe Krakowsky (CEO)

| industry = Advertising agency

| products =

| revenue = {{decrease}} {{US$|10.7 billion}}{{cite web| url = https://www.sec.gov/ix?doc=/Archives/edgar/data/0000051644/000005164425000024/ipg-20241231.htm |title=2024 Annual Report (Form 10-K) |date=February 20, 2025 |publisher=U.S. Securities and Exchange Commission |access-date=May 22, 2024}}

| revenue_year = 2024

| operating_income = {{decrease}} {{US$|1.20 billion}}

| income_year = 2024

| net_income = {{decrease}} {{US$|690 million}}

| net_income_year = 2024

| assets = {{decrease}} {{US$|18.3 billion}}

| assets_year = 2024

| equity = {{decrease}} {{US$|3.86 billion}}

| equity_year = 2024

| num_employees = 53,300

| num_employees_year = 2024

| homepage = {{URL|interpublic.com}}

| slogan =

| parent =

| foundation = {{Start date and age|1930}} (as McCann Erickson)
{{Start date|1961}} (as Interpublic Group)

| location = New York City, US

}}

The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group and Marketing Specialists, as well as several independent specialty agencies in the areas of public relations, sports marketing, talent representation and healthcare.{{cite web|url= https://adage.com/datacenter/agencyfamilytrees2013/#8 |title= Agency Family Trees 2013: Interpublic Group -- IPG |access-date=August 16, 2013}} It is one of the "Big Four" agency companies, alongside WPP, Publicis, and Omnicom.{{cite news|url=https://www.nytimes.com/2002/03/31/business/advertising-s-big-four-it-s-their-world-now.html?pagewanted=all&src=pm| title=Advertising's Big Four: It's Their World Now| author=The New York Times| work=The New York Times| date=March 31, 2002}} Phillippe Krakowsky became the company's CEO on January 1, 2021.

History

On October 2, 1930, IPG was founded in New York City as McCann-Erickson, when H.K. McCann Co. (founded in 1911) and Erickson Co. (founded in 1902) merged.{{Cite web|url=https://www.businessinsider.com/mccann-dropped-erickson-from-its-name-2012-10|title=Did You Notice That McCann Quietly Dropped 'Erickson' From Its Name?|website=Business Insider |date=2012-10-23|access-date=2019-01-15}} At the time, it was the largest agency in the ad industry.{{cite web|url=https://adage.com/article/adage-encyclopedia/mccann-erickson-worldwide/98768/ |title=McCann Erickson Worldwide |website=adage.com |date=2003-09-15 |access-date=2019-01-15}}

In 1960, McCann was restructured into four operating units, each reporting to a new holding company. The four units were McCann-Erickson Advertising (U.S.), McCann-Erickson Corp. (international), McCann-Marschalk, and Communications Affiliates. In January 1961, McCann was renamed Interpublic Group (IPG) and created the first marketing services management holding company with McCann-Erickson as a subsidiary.{{cite web|url=https://adage.com/article/datacenter-agencies/interpublic-group-cos-2007-year-review/126819/|title=Interpublic Group of Cos.: 2007 Year in Review |website=adage.com |date=2008-05-05 |access-date=2019-01-15}}

In late 1973, as clients began focusing more on international strategies, McCann-Erickson combined its domestic and international branches into a single worldwide agency under IPG. In 1997, the McCann-Erickson World Group was formed with several of IPG's different units.{{cite web|url=https://www.nytimes.com/1997/09/22/business/media-business-advertising-sweeping-reorganization-mccann-erickson-seeks.html |title=A sweeping reorganization at McCann-Erickson seeks to highlight marketing services. |website=The New York Times |date=1997-09-22 |access-date=2019-01-18}}

In December 2000, Deutsch Inc, reported by the New York Times at the time to be the largest and last big independent agency, was acquired by IPG to be an autonomous unit.{{cite web|url=https://www.nytimes.com/2000/12/01/business/media-business-advertising-long-courtship-ends-deutsch-last-big-independents.html |title=A long courtship ends as Deutsch, the last of the big independents, says yes to Interpublic. |website=The New York Times |date=2000-12-01 |access-date=2019-01-18}} In 2001, IPG acquired True North Communications, the holding company for Foote Cone & Belding.{{cite web|url=https://adage.com/article/news/interpublic-acquire-true-north/32038/ |title=Interpublic to Acquire True North |website=adage.com |date=2001-03-19 |access-date=2019-01-04}}{{cite web|date=2003-09-15|title=Interpublic Group of Cos.|url=https://adage.com/article/adage-encyclopedia/interpublic-group-cos/98723/|access-date=2019-01-15|website=adage.com}}

In 2003, IPG agreed to pay $115 million to settle class action lawsuits brought by its shareholders. The shareholders had sued Interpublic after accounting irregularities led to restatements of financial results, causing the company's stock to fall.{{cite web|url=https://www.nytimes.com/2003/12/06/business/company-news-interpublic-agrees-to-settle-shareholder-lawsuits.html |title=Company news: Interpublic agrees to settle shareholder lawsuits |website=The New York Times |date=2003-12-06 |access-date=2019-01-16}}

In March 2004, IPG renamed its McCann-Erickson World Group as McCann Worldgroup.{{cite web|url=https://www.campaignlive.com/article/interpublics-mccann-worldgroup-unveils-new-identity/204806 |title=Interpublic's McCann WorldGroup unveils new identity |website=campaignlive.com |date=2004-03-12 |access-date=2019-01-18}}{{subscription required|date=January 2019}}

On September 15, 2005, IPG announced plans to restate earnings for fiscal 2000 through 2004, due to problems in accounting for revenue, acquisitions and lease expenses.{{cite web|url=https://www.nytimes.com/2005/09/16/business/media/interpublic-group-retraces-its-accounting-missteps.html| title=Interpublic Group Retraces Its Accounting Missteps|website=The New York Times| date=2005-09-16|access-date=2019-01-15}} On March 22, 2006, IPG posted a loss for the fourth quarter and restated results for the first three quarters of 2005, which reduced revenue by $14.1 million. It also announced its controller and chief accounting officer was leaving the company.{{cite web|url=https://www.nytimes.com/2006/03/23/business/media/more-setbacks-at-interpublic.html| website=The New York Times| title=More Setbacks at Interpublic|date=2006-03-23|access-date=2019-01-15}}

IPG disposed of 51 businesses in 2005 and 2006, primarily outside the U.S.; the company said it exited 23 "loss-making international affiliates" in 2006.{{cite news|last1=Johnson|first1=Bradley|title=No. 3 Interpublic Group of Cos.|url=http://adage.com/article/datacenter-agency-2007/3-interpublic-group-cos/116362/|access-date=November 24, 2015|publisher=Adage|date=April 26, 2007}} In April 2007, IPG announced it had agreed to buy Reprise Media, a search engine marketing firm.{{cite web| title=Interpublic Acquires Best-in-Class Search Marketing Agency|url=http://investors.interpublic.com/news-releases/news-release-details/interpublic-acquires-best-class-search-marketing-agency}} In July of that same year, FCB-Ulka Advertising Private Limited, a subsidiary of IPG, was renamed DRAFTFCB+Ulka Advertising Pvt. Ltd.{{cite web| title= Company Overview of DRAFTFCB+Ulka Advertising Pvt. Ltd.| url= http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=22583389 | archive-url= https://web.archive.org/web/20110528230910/http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=22583389 | url-status= dead | archive-date= May 28, 2011 | publisher= Bloomberg Businessweek| access-date=December 5, 2013}}

In July 2008, IPG formed a media buying and planning unit called Mediabrands (later IPG Mediabrands).{{cite web|url=https://gigaom.com/2008/07/09/419-industry-moves-ipg-forms-mediabrands-ums-brien-named-ceo-omnicom-clear/ |title=IPG Forms Mediabrands; UM's Brien Named CEO; Omnicom, Clear Channel Join |website=gigaom.com |date=2008-07-09 |access-date=2019-01-18}} In March 2014, IPG draftfcb was renamed as IPG's international network FCB.{{cite web|url=https://adage.com/article/agency-news/draftfcb-officially-fcb/292070/ |title=DraftFCB Officially Changes Name to FCB |website=adage.com |date=2014-03-10 |access-date=2019-01-18}} In January 2016, the merger of IPG groups Mullen in the US and Lowe and Partners worldwide was renamed as MullenLowe Group.{{cite web|url=http://www.campaignbrief.com/asia/2016/01/mullenlowe-group-launches-new.html |title=MullenLowe Group launches new global identity; Lowe Profero rebrands to MullenLowe Profero |website=campaignbrief.com |date=2016-01-25 |access-date=2019-01-18}} In July 2018, IPG announced they were buying database marketing company Acxiom's Marketing Solutions business for $USD2.3 billion.{{cite web|url=https://www.adweek.com/agencies/ipg-confirms-2-3-billion-deal-to-acquire-data-marketing-company-acxiom/|title=IPG Confirms $2.3 Billion Deal to Acquire Data Marketing Company Acxiom |website=adweek.com |date=2018-07-02 |access-date=2018-08-29}}

In October 2020, the company announced that Phillippe Krakowsky would be succeeding Michael I. Roth as the company's CEO on January 1, 2021.{{cite web|url=https://www.wsj.com/articles/ipg-names-philippe-krakowsky-as-chief-operating-officer-11603289798 |title=IPG Names Philippe Krakowsky as CEO |website=Wall Street Journal |date=2020-10-21 |access-date=2021-01-27}} On January 1, 2021, Krakowsky became the company's new CEO.{{cite web|url=https://www.adweek.com/agencies/ipg-ceo-philippe-krakowsky-on-disruption-data-and-privacy/ |title=IPG CEO Philippe Krakowsky on Disruption, Data and Privacy |website=AdWeek |date=2021-01-27 |access-date=2021-01-27}}{{subscription required|date=January 2021}}

IPG handles the accounts of many major oil companies.{{Cite news|last=Dang|first=Andrew R. C. Marshall, Valerie Volcovici, Sheila|date=2020|title=Climate change turns up the heat on ad industry|language=en|work=Reuters|url=https://www.reuters.com/article/climate-change-advertising-insight-idUSKBN28R1NJ|access-date=2021-07-12}} Asked by Reuters in 2020 to disclose their client list, IPG refused to do so.

The Wall Street Journal reported on December 8, 2024, that Omnicom Group and Interpublic Group are in advanced merger discussions. This potential merger could value Interpublic at between $13 billion and $14 billion, excluding debt. If completed, this deal would unite the third and fourth largest advertising firms globally, potentially making the merged entity the world's largest advertising company, surpassing WPP in size.{{Cite news|last1=Vranica|first1=Suzanne|last2=Thomas|first2=Lauren|date=2024-12-08|title=Omnicom in Advanced Talks to Buy Interpublic Group|url=https://www.wsj.com/articles/omnicom-in-advanced-talks-to-buy-interpublic-group-1575770620|work=The Wall Street Journal|access-date=2024-12-09}} On the New York Stock Exchange, the new firm will keep the Omnicom name and trade as "OMC" with John Wren the chairman and CEO of Omnicom and Phil Angelastro the chief financial officer and executive vice president. Daryl Simm and the IPG CEO Philippe Krakowsky will be chief operating officers and co-presidents at Omnicom.{{cite news|last=Chapman|first=Michelle|url=https://apnews.com/article/omnicom-interpublic-advertising-7e49c0cb220d31c1930d27cc264fd9b8|title=NYC ad agency titans Omnicom and Interpublic to form $30 billion marketing powerhouse|work=Associated Press|date=2024-12-09|access-date=2024-12-09}}

==Companies==

IPG consists of dozens of businesses organized into six groups. There are three global networks: Foote, Cone & Belding (FCB); McCann Worldgroup; and MullenLowe; a media services company, IPG Mediabrands; a marketing services group, Marketing Specialists; and several independent domestic digital agencies.{{cite web| url = http://investors.interpublic.com/static-files/d45620a0-6e8c-4000-a031-bb21066f70db|title=10-K (Interpublic Group of Companies, Inc) (February 25, 2019) |publisher=investors.interpublic.com |date= 2019-02-25|access-date=2019-02-28}}

=FCB=

FCB is one of IPG's three global networks. Its companies include the following:

  • FCB, the former Draftfcb, formed by a merger between Draft Worldwide and Foote, Cone & Belding Worldwide.
  • FCB Health, a healthcare-focused agency formed by combining three healthcare agencies: ICC, Trio and Pace.{{cite web|url= https://www.pharmalive.com/ipg-brings-icc-agencies-into-fcb-health/ |title=IPG brings ICC agencies into FCB Health |website=pharmalive.com |date=2015-03-05 |access-date=2019-01-15}}
  • HelloComputer, a Cape Town-based digital agency, which merged with Mesh Interactive in 2012.{{cite web|url= http://ventureburn.com/2012/07/nyse-listed-company-snaps-up-cape-town-digital-agency/|title=NYSE-listed company snaps up Cape Town digital agency HelloComputer |website=ventureburn.com |date=2012-04-05 |access-date=2019-01-15}}
  • New Honor Society, a St. Louis, Missouri-based marketing agency, formerly known as Rivet/US, itself formed with a merger between marketing agency Zipatoni Company and Toronto-based FCB Direct.{{cite web|url= https://www.bizjournals.com/stlouis/blog/2014/09/zipatoni-s-giant-tomato-comes-down-as-agency.html|title=Zipatoni's giant tomato comes down as agency rebrands |website=bizjournals.com |date=2014-09-24 |access-date=2019-01-15}}

=IPG Mediabrands=

The IPG Mediabrands group is IPG's data management and media buying arm. Its companies include the following:

  • Ensemble Worldwide, a creative agency set up as part of IPG Mediabrands' Malaysia network.{{cite web|url=http://www.campaignbriefasia.com/2018/11/ensemble-takes-out-agency-of-t.html|title=IPG Mediabrands' Ad-Tech Unit Ensemble takes out Agency of the Year at Effie Awards Malaysia 2018 for third year running |website=campaignbriefasia.com |date=2018-12-28 |access-date=2019-01-17}}
  • Healix, an agency focused on global life science and healthcare brands.{{cite web|url=http://mandmglobal.com/ipg-launches-healix-to-service-healthcare-clients/|title=IPG launches Healix to service healthcare clients |website=mandmglobal.com |date=2016-10-07 |access-date=2019-01-17}}
  • Identity, formerly Diverse Communications, is an Australia-based agency focused on multicultural communications.{{cite web|url=http://www.bandt.com.au/media/ipg-mediabrands-launches-multicultural-audience-focused-shop-identity|title=IPG Mediabrands Launches Multicultural Audience-Focused Shop |website=bandt.com.au |date=2014-10-30 |access-date=2019-01-17}}
  • ID Media is IPG Mediabrands' direct response planning and buying agency.{{cite web|url=https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=30744592|title=Company Overview of ID Media, Inc. |website=bloomberg.com |access-date=2019-01-17}}
  • Initiative, a media buying network which includes the former network BPN.{{cite web|url=https://www.adweek.com/agencyspy/ipg-mediabrands-to-fold-bpn-worldwide-into-initiative/123473 |title=IPG Mediabrands to Fold BPN Worldwide into Initiative |website=adweek.com |date=2017-01-06 |access-date=2019-01-17}}
  • IPG Media Lab, a digital marketing agency that studies digital technology for advertising programs, platforms and products.{{cite web|url=https://digiday.com/marketing/ipg-media-lab-wants-to-help-media-companies/ |title=IPG Media Lab Creates Inroads with Media |website=digiday.com |date=2013-08-21 |access-date=2019-01-17}}
  • MAGNA, IPG Mediabrands' intelligence, investment, and innovation unit. The group tracks and measures the pricing and savings of the agency's media investments.{{cite web|url=https://www.adweek.com/agencies/ipg-mediabrands-hires-former-omnicom-executive-as-magnas-first-global-president/ |title=IPG Mediabrands Hires Former Omnicom Executive As Magna's First Global President |website=adweek.com |date=2018-07-31 |access-date=2019-01-17}}
  • Matterkind (previously known as Cadreon), previously part of IPG Mediabrands, now sits as part of IPG's suite of tech companies (consisting of Kinesso, Acxiom and Matterkind). Matterkind is IPG's ad-tech network which is involved in programmatic advertising.{{cite web|url=https://www.adnews.com.au/news/ipg-launches-matterkind-retires-cadreon-brand |title=IPG launches Matterkind, retires Cadreon brand |website=adnews.com.au |date=2020-05-06 |access-date=2020-06-05}}
  • Media Experts, a Canadian subsidiary that provides advertising media services for businesses.{{cite web|url=http://marketingmag.ca/media/ipg-mediabrands-acquiring-media-experts-160201/ |title=IPG Mediabrands acquires Media Experts|website=marketingmag.ca |date=2015-10-28 |access-date=2019-01-17}}
  • Orion, IPG Mediabrands' barter agency, helps brands sell unsold products in exchange for advertising.{{cite web|url=https://digiday.com/marketing/industry-focused-transparency-ad-tech-barter-agencies-often-get-free-pass/ |title=With focus on transparency, barter agencies get more scrutiny |website=digiday.com |date=2016-10-03 |access-date=2019-01-17}} Orion's holding company includes the agencies NSA Media, OAG, Rapport and Wahlstrom.{{cite web|url=http://www.internationalistmagazine.com/Trendsetter/Trendsetter_2-19-2013-more.html |title=Trendsetters: Brian McMahon of IPG Mediabrands' ORION Holdings Demonstrates the Advantage of Thinking Globally |website=internationalistmagazine.com |date=2013-02-19 |access-date=2019-01-17}}
  • Promoqube, a Turkish social media agency.{{cite web|url=https://www.marketing-interactive.com/ipg-mediabrands-acquires-turkish-social-media-agency/ |title=IPG Mediabrands acquires Turkish social media agency |website=marketing-interactive.com |date=2014-09-18 |access-date=2019-01-17}}
  • Kinesso (formerly Reprise), IPG Mediabrands' global performance marketing agency, was formed by combining mobile agency Ansible and social agency Society with search agency Reprise in 2018.{{cite web|url=https://adexchanger.com/agencies/ipg-mediabrands-melds-three-specialist-shops-reprise-ansible-and-society-into-a-full-service-performance-agency/ |title=IPG Mediabrands Melds Three Specialist Shops – Reprise, Ansible And Society – Into A Full-Service Performance Agency |website=adexchanger.com |date=2018-05-21 |access-date=2019-01-17}}
  • Stickyeyes, a digital marketing company acquired by IPG Mediabrands in 2016, provides creative search, content marketing and video production.{{cite web|url=https://www.yorkshirepost.co.uk/business/stickyeyes-has-sights-set-on-new-era-after-takeover-1-8111136 |title=Stickyeyes has sights set on new era after takeover|website=yorkshirepost.co.uk |date=2016-09-08 |access-date=2019-07-01}}
  • UM, also known as Universal McCann, is a global advertising and media agency, which includes agency J3.

=Marketing Specialists=

IPG's Marketing Specialists group offers marketing services across a range of disciplines. Its companies include the following:

  • Current Global, a midsized communications agency formed when Chicago-based Current Marketing merged with multimedia production house Creation.{{cite web|url= https://www.adweek.com/digital/current-marketing-adds-svps-to-its-san-francisco-and-chicago-rosters/|title=Current Marketing Adds SVPs to Its San Francisco and Chicago Rosters |website=adweek.com |date=2016-02-29 |access-date=2019-01-15}}{{cite web|url= https://www.prweek.com/article/1581033/interpublic-group-combines-current-marketing-creation|title=Interpubloi Group combines Current marketing, Creation |website=prweek.com |date=2019-04-04 |access-date=2019-05-14}}
  • DeVries Global, a media communications agency.{{cite web|url=https://www.holmesreport.com/latest/article/sharkninja-hands-us-pr-duties-to-devries-global|title=SharkNinja Hands US PR Duties To DeVries Global |website=holmesreport.com |date=2018-09-23 |access-date=2019-01-15}}
  • dna Communications, a healthcare agency.{{cite web|url=https://www.holmesreport.com/latest/article/healthcare-pr-firms-flourish-despite-pharma-turbulence |title=Healthcare PR Firms Flourish Despite Pharma Turbulence |website=holmesreport.com |date=2018-05-04 |access-date=2019-01-16}}
  • FutureBrand, a branding agency, which includes Amsterdam-based FutureBrand UXUS, formerly UXUS, and design and innovation company Hugo & Cat.{{cite web|url=https://retaildesignworld.com/news/5a4e03ef3d843-new-name-for-futurebrand-uxus/|title=New name for Futurebrand UXUS |website=retaildesignworld.com |date=2018-01-04 |access-date=2019-01-16 |last1=Valentine |first1=Matthew }}{{cite web|url=https://www.mediapost.com/publications/article/255604/ipgs-futurebrand-buys-digital-agency-hugo-cat.html|title=IPG's FutureBrand Buys Digital Agency Hugo & Cat |website=mediapost.com |date=2015-08-06 |access-date=2019-04-12}}
  • Golin, an agency specializing in public relations, digital marketing and content development.{{cite web|url=https://www.adweek.com/agencies/golin-calls-on-agencies-to-support-female-creatives-in-new-metoo-push-have-her-back/ |title=Golin Calls on Agencies to Support Female Creatives in New #MeToo Push 'Have Her Back' |website=adweek.com |date=2018-03-16 |access-date=2019-01-15}}
  • Jack Morton Worldwide, a brand experience agency.
  • Octagon Worldwide, which includes Rogers & Cowan, a global marketing and public relations agency.
  • Weber Shandwick, a public relations firm.

=McCann Worldgroup=

File:McCann Worldgroup logo.png

Formed in 1997, McCann Worldgroup is IPG's global marketing services organization, reportedly with over 24,000 employees in over 100 companies as of November 2017.{{cite web|url=http://journal.businesstoday.org/bt-online/2017/pursuing-innovation-while-maintaining-a-vision-harris-diamond-of-mccann-worldgroup |title=Pursuing Innovation While Maintaining A Vision: Harris Diamond of McCann Worldgroup|website=businesstoday.org |date=2017-11-26 |access-date=2019-01-17}} Its companies include the following:

  • Avrett Free Ginsberg, stylized as AFG&, a full service advertising agency.{{cite web|url=https://www.adbrands.net/us/avrett_us.htm|title=AFG& : advertising & marketing assignments|website=adbrands.net |access-date=2019-01-16}}
  • Commonwealth//McCann, a Detroit-based advertising agency.{{cite web|url=https://www.crainsdetroit.com/advertising-marketing/commonwealthmccann-hires-riddle-new-chief-creative-officer |title=Commonwealth/McCann hires Riddle as new chief creative officer|website=crainsdetroit.com |date=2018-11-02 |access-date=2019-01-17}}
  • Casanova//McCann, formerly Casanova Pendrill, a Hispanic-focused advertising agency based in Orange County, California.{{cite web|url=https://www.adbrands.net/us/casanovapendrill_us.htm |title=Casanova McCann (US)|website=adbrands.net |access-date=2019-01-17}}
  • Craft, an international adaption and production network of agencies.{{cite web|url=http://www.campaignbrief.com/2012/12/mccann-launches-craft-worldwid.html |title=McCann launches Craft Worldwide as a global adaption + production unit with 2 offices in OZ - McCann Melbourne MD Simon Burett to lead units|website=campaignbrief.com |date=2012-12-05 |access-date=2019-01-17}}
  • Fitzco, or Fitzgerald & Co., is an Atlanta-based agency.{{cite web|url=https://www.mediapost.com/publications/article/267664/mccanns-fitzgerald-co-wins-checkers-and-rallys.html |title=McCann's Fitzgerald & Co Wins Checkers And Rally's Strategic, Creative, And Digital Duties|website=mediapost.com |date=2016-01-27 |access-date=2019-01-17}}
  • McCann (formerly McCann Erickson), an American global advertising agency network.{{cite web|url=https://www.adweek.com/brand-marketing/fast-chat-mccann-worldgroups-luca-lindner-147602/|title=Fast Chat: McCann Worldgroup's Luca Lindner|website=adweek.com |date=2013-02-28 |access-date=2019-01-17}}
  • McCann Health, a healthcare-focused agency.{{cite web|url=https://lbbonline.com/news/mccann-health-brazils-valuable-heritage-campaign-wins-at-act-responsible-tribute-at-cannes-2018/|title=McCann Health Brazil's 'Valuable Heritage" Campaign Wins at ACT Responsible Tribute at Cannes 2018 |website=lbbonline.com |date=2018-06-22 |access-date=2019-01-17}}
  • MCN FP7, or Middle Eastern Communication Network, is an agency with 60 offices in 14 countries and clients in the Middle East and North Africa.{{cite web|url=https://www.prweek.com/article/1251620/ipg-gains-majority-stake-middle-east-communication-network|title=IPG gains majority stake in Middle East Communication Network|website=prweek.com |date=2008-07-29 |access-date=2019-01-17}}
  • Momentum Worldwide, a New York City-based experiential marketing agency, which includes shopper marketing agency ChaseDesign and its subsidiary 10RedDesign.{{cite web|url=https://www.thedrum.com/news/2016/06/02/momentum-worldwide-creates-new-experience-role-appoints-director|title=Momentum Worldwide creates new experience role, appoints director|website=thedrum.com |date=2016-06-02 |access-date=2019-01-16}}{{cite web|url=https://www.mediapost.com/publications/article/180489/ipgs-momentum-acquires-chasedesign-ups-shopper-m.html|title=IPG's Momentum Acquires ChaseDesign, Ups Shopper Marketing Reach|website=mediapost.com |date=2012-08-08 |access-date=2019-01-16}}
  • MRM, a direct and digital marketing agency based in New York City.
  • PMK*BMC, a Los Angeles-based entertainment and pop culture-focused agency that connects celebrities with brands seeking talent for content collaboration.{{cite web|url=https://adage.com/article/agency-news/hollywood-s-pmk-bnc-merger-defied-odds/292865/|title=How Hollywood's Unlikely PMK-BNC Merger Has Defied the Odds|website=adage.com |date=2014-04-30 |access-date=2019-01-17}}
  • Performance Art, a data-led creative/CRM agency.{{Cite press release |last=Inc. (The) |first=Interpublic Group of Companies |date=2021-07-07 |title=IPG Launches Performance Art, a Data-Led Creative/CRM Agency |url=https://www.globenewswire.com/en/news-release/2021/07/07/2259231/0/en/IPG-Launches-Performance-Art-a-Data-Led-Creative-CRM-Agency.html |access-date=2022-04-22 |website=GlobeNewswire News Room |language=en}}

=MullenLowe Group=

{{main|MullenLowe Group}}

MullenLowe Group is one of IPG's three communications networks, formed in 2015 by the merger of IPG's U.S. agency Mullen with IPG's global creative network Lowe and Partners.{{cite web|url=http://www.campaignbrief.com/asia/2016/01/mullenlowe-group-launches-new.html |title=MullenLowe Group launches new global identity; Lowe Profero rebrands to MullenLowe Profero|website=campaignbrief.com |date=2018-05-18 |access-date=2018-12-19}} It consists of the following components:

  • MullenLowe, a marketing communications network focused on brand strategy, communications planning and through-the-line advertising, and which includes US network MullenLowe U.S. and Indian agency MullenLowe Lintas Group.{{cite web|url=https://economictimes.indiatimes.com/industry/media/entertainment/media/mullenlowe-to-bring-mediahub-to-india/articleshow/61954875.cms |title=MullenLowe to bring Mediahub to India|website=economictimes.indiatimes.com |date=2018-05-18 |access-date=2019-03-28}}
  • MullenLowe Comms, which incorporates various PR divisions, including MullenLowe salt, a strategic communications agency with offices in London and Singapore,{{cite news|url=https://www.thedrum.com/news/2017/07/13/mullenlowe-pinches-salt-communications-intellectual-strategic-horsepower|publisher=The Drum|date=2017-07-13|title=MullenLowe pinches Salt Communications for 'intellectual strategic horsepower'|access-date=2019-04-02}} and MullenLowe PR, a US-based public relations agency.{{cite web|url=https://adage.com/article/agency-news/agency-chili-s-cheese-birth-certificate-backpacks/310100/ |title=Agency Brief: Chili's, Cheese and Birth Certificate Backpacks |website=adage.com |date=2017-08-11 |access-date=2019-03-28}}
  • Mediahub, a global media planning and buying agency headquartered in New York City.{{cite web|url=https://www.adweek.com/agencies/mullenlowe-mediahub-went-from-underdog-to-industry-heavyweight-in-2017/|title=MullenLowe Mediahub Went From Underdog to Industry Heavyweight in 2017 |website=adweek.com |date=2018-02-18 |access-date=2019-03-28}}
  • MullenLowe Profero, a customer experience and digital marketing agency, which as of April 2020, also includes the former MullenLowe Open agency, which specialized in customer relationship management (CRM), shopper and experiential campaigns.{{cite web|url=https://www.campaignlive.com/article/mullenlowe-merges-profero-open-uk/1688735 |title=MullenLowe merges Profero and Open in UK |website=Campaign Live |date=July 7, 2020 |access-date=March 1, 2021}}{{cite web|url=https://adage.com/article/agency-news/mullenlowe-reorganizes-network-structure/302320/ |title=IPG's MullenLowe Introduces Network Structure and Rebranding |website=adage.com |date=2016-01-25 |access-date=2019-05-02}}

=Independents=

IPG also has several independent marketing agencies.

  • Acxiom, a database marketing company.{{cite web|url=https://www.adweek.com/agencies/ipg-confirms-2-3-billion-deal-to-acquire-data-marketing-company-acxiom/ |title=IPG Confirms $2.3 Billion Deal to Acquire Data Marketing Company Acxiom |website=adweek.com |date=2018-07-02 |access-date=2019-01-16}}
  • Big Family Table, a creative agency.{{cite web|url=https://adage.com/creativity/work/hulu-better-ruins-everything/947866 |title=Hulu ruins TV for you in its celebrity-filled Emmys ad |website=adage.com |date=2018-09-18 |access-date=2019-01-16}}
  • Campbell Ewald, an advertising and marketing communications agency.
  • Carmichael Lynch, a Minneapolis, Minnesota-based creative agency.{{cite web|url=https://www.nytimes.com/1998/02/03/business/media-business-advertising-mergers-munch-munch-interpublic-group-agrees-buy.html |title=The Media Business: Advertising; Mergers, munch by munch: Interpublic Group agrees to buy the feisty Carmichael Lynch. |website=The New York Times |date=1998-02-03 |access-date=2019-01-16}}
  • Deutsch LA and Deutsch NY (formerly Deutsch Inc.), Los Angeles and NY City-based marketing communications agencies.{{cite web|url= https://www.adweek.com/agencies/deutsch-splits-new-york-los-angeles-offices-into-separate-agencies/ |title=Deutsch Splits New York and Los Angeles Offices Into Separate Agencies |website=Adweek |date=October 29, 2020 |access-date=June 17, 2021}}
  • Elephant, a Brooklyn, NY & SF based digital marketing agency.{{Cite web|url=https://www.adweek.com/agencyspy/elephant-parts-with-staff-in-new-york-following-goldman-sachs-review/154021|title=Elephant Parts With Staff in New York Following Goldman Sachs Review|website=adweek.it|language=en-US|access-date=2019-04-02|date=2019-02-27}}
  • HUGE, a Brooklyn, NY-based digital marketing agency.
  • IW Group, formerly Imada Wong Communications Group, is a West Hollywood, California-based agency.{{cite web|url=https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=724895 |title=Company Overview of IW Group, Inc. |website=bloomberg.com |access-date=2019-01-16}}
  • The Martin Agency, a Richmond, Virginia-based advertising agency.
  • RafterOne, a New Hampshire-based Salesforce Implementation Partner.{{cite press release|url=https://www.globenewswire.com/news-release/2022/10/03/2526837/0/en/IPG-Acquires-Premier-Salesforce-Solution-Provider-RafterOne.html |title=IPG Acquires Premier Salesforce Solution Provider RafterOne |website=globenewswire.com |date=2022-10-03 |access-date=2022-10-03}}
  • R/GA, a New York City-based marketing and advertising agency.
  • Tierney, a Philadelphia, Pennsylvania-based agency.{{cite web|url=https://www.adweek.com/agencyspy/ipgs-tierney-adds-a-pair-of-svpcreative-directors/107395 |title=IPG's Tierney Adds a Pair of SVP/Creative Directors |website=adweek.com |date=2016-04-20|access-date=2019-01-16}}

References

{{reflist|30em}}

Further reading

  • {{Cite book |url=https://archive.org/details/internationaldir0001unse_v9x1/ |title=International Directory of Company Histories |date=1988 |publisher=St. James Press |isbn=0-912289-10-4 |volume=1 |pages=16–18 |chapter=Interpublic Group, Inc. }}