The Midnight Special (TV series)

{{Short description|American late-night musical variety television series}}

{{Infobox television

| image = Midnight Special TV Show Logo.jpg

| caption =

| genre = Music variety show

| creator = Burt Sugarman

| developer =

| writer =

| director =

| creative_director =

| presenter = Various guest hosts (1972–1975, 1976–1981)
Helen Reddy (1975–1976)

| narrated = Wolfman Jack

| theme_music_composer =

| opentheme = "Midnight Special" performed by Johnny Rivers

| endtheme =

| composer =

| country = United States

| language = English

| num_seasons =

| num_episodes = 350{{cite web |last=Robertson |first=Ed |title=The Midnight Special |url=https://edrobertson.com/midnight.htm |website=Ed Robertson.com |archive-url=https://web.archive.org/web/20010221151915/https://edrobertson.com/midnight.htm |archive-date=February 21, 2001 |date=1997 |url-status=dead}}

| list_episodes =

| executive_producer = Burt Sugarman

| producer = {{ubl|Stan Harris|Dick Ebersol}}

| editor =

| location = NBC Studios in Burbank, CA

| cinematography =

| camera =

| runtime = 90 min

| company = Burt Sugarman Productions

| channel = NBC

| first_aired = {{Start date|1972|08|19}}

| last_aired = {{End date|1981|03|27}}

| related = Tomorrow

}}

The Midnight Special is an American late-night musical variety series originally broadcast on NBC from 1972 to 1981, created and produced by Burt Sugarman. It premiered as a TV special on August 19, 1972, and then began its run as a regular series from February 3, 1973, to March 27, 1981.{{Cite news |date=February 1, 1973 |title=Helen Reddy Hosts A.M. Show |pages=5C |work=The Macon News}} The 90-minute program aired on Saturday mornings at 1 a.m. ET/PT after the Friday night edition of The Tonight Show Starring Johnny Carson.{{Cite news |last=Martin |first=Bob |date=February 9, 1973 |url=https://www.newspapers.com/article/independent-midnight-special/136083680/ |location=Long Beach, California |title='Midnight Special' Bows at 1 a.m. |page=22 |work=Independent}}

Like its syndicated late-night cousin Don Kirshner's Rock Concert, the show typically featured guest hosts, except for a period from July 1975 through March 1976 when singer Helen Reddy served as the regular host. Wolfman Jack served as the announcer and frequent guest host. The program's theme song, a traditional folk song called "Midnight Special", was performed by Johnny Rivers.

Format

The Midnight Special featured a collection of live performances, spanning the breadth of popular music of the 1970s, including pop, rock, folk, soul, dance (disco) and nostalgia/oldies acts along with stand-up comedy routines and sketch comedy troupes.

Occasional episodes would be shot on location, including two-part episodes shot in London and at Willie Nelson's 4th of July Picnic, and an episode shot at the Tulsa State Fair. The show presented The 1980 Floor Show, the last performance of David Bowie as Ziggy Stardust, on November 16, 1973, from specially-commissioned performances taped a month earlier at the Marquee Club in Soho, London.[http://www.5years.com/1980.htm Fan's detailed website] focused just on The Rise and Fall of Ziggy Stardust and the Spiders from Mars Select episodes carried themes, such as the "Million Sellers" (clip shows of previous episodes' performances with no host, played in lieu of straight reruns) and genre-specific nights such as "The Midnight Top 40 Special," "The Midnight Comedy Special" and "The Midnight Special Country Edition."

History

File:Johnny Rivers 1973.JPG (pictured in 1975) performed the theme song for The Midnight Special, which is a rendition of Midnight Special (recorded in 1965), which the show is named after.]]

In 1972,{{Cite AV media |title=Burt Sugarman's The Midnight Special: Legendary Performances |last=Sugarman |first=Burt |type=DVD |year=2006 |author-link=Burt Sugarman |time=01:25 |chapter=Special Features: Heeeere's Midnight|publisher=Gunthy-Renker Entertainment}} producer Burt Sugarman pitched the program as a means for NBC to capitalize on a potential audience. "Our aim was to reach for the 18-33 age bracket, the young married and daters who attend concerts and movies but don't watch much television," Sugarman said.{{Cite news |last=Thomas |first=Bob |date=August 16, 1972 |title='The Midnight Special' Is NBC Experiment |url=https://www.newspapers.com/article/the-memphis-press-scimitar-memphis-press/136083733/ |page=28 |work=The Memphis Press-Scimitar}}

At the time, none of the Big Three television networks had programming on after 1:00 am Eastern time, as common practice by most stations was to sign off after the final program. Despite a lack of competition in that timeslot, NBC initially rejected the idea. The rejection led Sugarman to buy the air time for the premiere on his own as a brokered show, convincing Chevrolet to become the show's first sponsor. It premiered with ratings high enough for NBC to reconsider its decision, and the network subsequently bought the program. NBC also reasoned that the additional weekly hour and a half of programming would allow NBC to recoup some revenue lost as a result of the Public Health Cigarette Smoking Act, which banned the advertising of tobacco on television effective January 1, 1971.[https://www.youtube.com/watch?v=pmyB934SsDI Tom Snyder on Later, 1994]

The pilot for the series aired on August 19, 1972. It was presented as a 90-minute special encouraging young people to vote in the upcoming Presidential election. Nielsen ratings for the premiere episode were a success, with 4.4%, or approximately 5 million television sets "tuned in", and 32% of those watching TV during that time period were watching The Midnight Special.{{cite news |last1=Zito |first1=Tom |title=TV tunes in to rock |url=https://www.newspapers.com/article/the-record-tv-tunes-in/136083892/ |work=The Record |agency=Washington Post News Service |date=January 2, 1973 |location=Bergen County, New Jersey |page=A19}} Several months later, on February 3, 1973, it premiered as a weekly series.{{Cite news |date=February 9, 1973 |title=Television Review: 'Midnight Special' Series |pages=3 |work=Daily World}} Initially, it was scheduled to run 26 consecutive weeks.{{Cite news |last=Sharbutt |first=Jay |date=February 9, 1973 |url=https://www.newspapers.com/article/the-daily-advertiser-airs-again/136083969/ |title='Midnight Special' Airs Again Early Saturday |page=18 |work=The Daily Advertiser}} [https://www.newspapers.com/article/the-daily-advertiser-story-continued/136083989/ story continued]

Within eight months of its premiere, The Midnight Special had proven that programming in the later time period was viable, and NBC would expand its programming in the time slot to five days a week with the addition of the talk show Tomorrow, hosted by Tom Snyder, the other four nights.

The Midnight Special{{'}}s original time slot was on Saturdays from 1:00 to 2:30 a.m. in the Eastern and Pacific time zones (Midnight to 1:30 a.m. Central and Mountain).{{Cite news |last=Gardella |first=Kay |date=February 7, 1973 |title=NBC-TV Midnight Special A Fine Groundbreaker |pages=35 |work=Daily News}} When The Tonight Show's run time was shortened from ninety to sixty minutes in September 1980, The Midnight Special was moved to 12:30 a.m. (ET/PT)/11:30 p.m. (CT/MT), maintaining its 90-minute run time.{{cite web |author=TV.com |title=The Midnight Special |url=http://www.tv.com/the-midnight-special/show/2974/summary.html |access-date=2013-09-22 |publisher=TV.com}}

In 1978, at the height of the disco craze, the set was changed to resemble a disco nightclub complete with a platform dance floor. Wolfman Jack stood behind an elevated DJ booth. By fall 1979, as the genre's popularity waned, the disco set was replaced. The show was canceled in March 1981 and remained on air in reruns until May 1981.{{Cite news |last=Deeb |first=Gary |date=March 21, 1981 |title='SCTV' to Replace 'Midnight Special' |pages=24 |work=Dayton Daily News}}{{Cite news |last=Boyer |first=Peter J. |date=March 13, 1981 |title=Is TV Turnabout Fair Play? Don't Ask NBC, Critic Says |pages=B6 |work=Herald and Review}}{{Cite journal |last=Gardella |first=Kay |date=April 11, 1981 |title='Saturday Night' Tries for Fresh Start |journal=The Bradenton Herald |pages=14}}

Guest stars

File:Bee Gees Midnight Special 1973.jpg performing on The Midnight Special, 1973.]]

File:Chuck Berry Midnight Special 1973.JPG as guest host, November 2, 1973.]]

File:Marty Robbins The Midnight Special 1973.JPG performing on The Midnight Special, 1973.]]

File:Ike & Tina Turner Midnight Special 1974.jpg (pictured in 1973) hosted The Midnight Special in 1974.]]

File:Helen Reddy 1975.JPG in a promotional image for The Midnight Special, 1975.]]

File:Wolfman Jack in 1979.jpg in 1979.]]

Some notable guest stars and hosts included: {{div col|rules=yes|colwidth=15em}}

:ELO had more appearances than any other band with seven.
:Shirley and Lee were introduced in 1974 singing 'Let the Good Times Roll', when actually 'Lee' wasn't on stage; 'Shirley' was singing with Steeltown Records Founder and Hollywood Shuffle actor Lou 'Ludie' Washington.

Parody

The show was parodied with a song by comedian Ray Stevens in 1974 called "The Moonlight Special" playing Mr. Sheepdog (Wolfman Jack), whose guest included Mildred Queen and the Dipsticks (Gladys Knight), Agnes Stoopa (Alice Cooper and his pet chicken (From the 1969 "Chicken incident" in Toronto)), and Jerry Joe Henly Jimmy (Jerry Lee Lewis).[https://genius.com/Ray-stevens-the-moonlight-special-lyrics Lyrics to Ray Stevens' "The Moonlight Special"] - accessed October 14, 2023.

Cancellation

The series was canceled in 1981 by NBC at the request of Dick Ebersol as part of a deal for him to take over the then-ailing Saturday Night Live.[http://www.museum.tv/archives/etv/E/htmlE/ebersoldick/ebersoldick.htm Dick Ebersol], from the Museum of Broadcast Communications Because there was no time for NBC to develop a new show from scratch in light of the urgent SNL situation, The Midnight Special was replaced by SCTV, a weekly Canadian sketch comedy series performed by members of the Toronto satellite of Chicago's The Second City improvisational troupe. That program, in turn, would later be replaced with another music show, Friday Night Videos, in 1983, also produced initially by Ebersol.

DVD release

In 2006, a DVD collection entitled Burt Sugarman's Midnight Special was made available by Guthy-Renker through television and radio infomercials. In 2014, an 11-DVD collection entitled The Midnight Special was released by Star-Vista through standard retail channels.