The Verge#On The Verge

{{Short description|American technology news and media website}}

{{Other uses|Verge (disambiguation){{!}}Verge}}

{{italic title}}

{{Use American English|date=September 2018}}

{{Use mdy dates|date=September 2018}}

{{Infobox website

| name = The Verge

| logo = The Verge wordmark 2022.svg

| location = 85 Broad Street
New York City, NY 10004
U.S.

| screenshot = The Verge webpage screenshot (2024-12-14).webp

| screenshot_alt = Screenshot of The Verge homepage showing an Apple Macbook Pro M4 as major story surrounded by five additional news stories on the right side, the background is black

| caption = Screenshot of the website in December 2024

| collapsible =

| collapsetext =

| url = {{URL|https://www.theverge.com/|theverge.com}}

| commercial = Yes

| type = Technology News Science, Entertainment

| registration = Required to subscribe for access

| owner = Vox Media{{Cite news|last=Woodyard|first=Chris|date=12 August 2015|title=NBCUniversal takes $200 million stake in Vox Media|work=USA Today|url=https://www.usatoday.com/story/money/2015/08/12/nbcuniversal-vox-media-stake/31563181/|access-date=1 January 2022|archive-date=August 29, 2023|archive-url=https://web.archive.org/web/20230829202604/https://www.usatoday.com/story/money/2015/08/12/nbcuniversal-vox-media-stake/31563181/|url-status=live}}

| author = {{Unbulleted list|Joshua Topolsky{{cite web |url=http://fortune.com/2011/10/26/with-the-verge-sb-nation-looks-beyond-just-gadgets/ |title=With The Verge, SB Nation looks beyond just gadgets |last1=Roberts |first1=Daniel |date=October 26, 2011 |publisher=CNN |access-date=May 4, 2013 |archive-url=https://web.archive.org/web/20130401161210/http://tech.fortune.cnn.com/2011/10/26/the-verge-sb-nation/ |archive-date=April 1, 2013 |url-status=live}}|Jim Bankoff|Marty Moe}}

| editor = Nilay Patel{{cite magazine |last1=Greenberg |first1=Julia |title=Vox Media Acquires Tech News Site Re/code |magazine=Wired |date=May 26, 2015 |url=https://www.wired.com/2015/05/vox-media-recode-acquisition/ |access-date=January 11, 2019}}

| launch_date = {{Start date and age|2011|11|01}}{{Cite news|last=Benton|first=Joshua|date=1 November 2011|title=Three lessons news sites can take from the launch of The Verge|work=Nieman Journalism Lab|publisher=Nieman Foundation for Journalism|url=https://www.niemanlab.org/2011/11/three-lessons-news-sites-can-take-from-the-launch-of-the-verge/|access-date=1 January 2022|archive-date=August 29, 2023|archive-url=https://web.archive.org/web/20230829202610/https://www.niemanlab.org/2011/11/three-lessons-news-sites-can-take-from-the-launch-of-the-verge/|url-status=live}}

| current_status = Online

| oclc = 867048487

}}

The Verge is an American technology news website headquartered in Lower Manhattan, New York City and operated by Vox Media. The website publishes news, feature stories, guidebooks, product reviews, consumer electronics news, and podcasts.{{Cite news|last=Ingram|first=Mathew|date=13 September 2018|title=The Outline and the curse of media venture capital|work=Columbia Journalism Review|url=https://www.cjr.org/business_of_news/the-outline.php|access-date=1 January 2022|archive-date=August 29, 2023|archive-url=https://web.archive.org/web/20230829202608/https://www.cjr.org/business_of_news/the-outline.php|url-status=live}}

The website was launched on November 1, 2011, and uses Vox Media's proprietary multimedia publishing platform Chorus.{{cite web |first=Eric |last=Eldon |url=https://techcrunch.com/2012/05/07/a-closer-look-at-chorus-the-next-generation-publishing-platform-that-runs-vox-media/ |title=A Closer Look At Chorus, The Next-Generation Publishing Platform That Runs Vox Media |date=May 7, 2012 |publisher=TechCrunch |access-date=September 3, 2012 |archive-date=June 14, 2017 |archive-url=https://web.archive.org/web/20170614092255/https://techcrunch.com/2012/05/07/a-closer-look-at-chorus-the-next-generation-publishing-platform-that-runs-vox-media/ |url-status=live }}{{cite web |url=http://www.edelman.com/speak_up/blog/archives/2011/08/the_verge_is_co.html |title=Richard Edelman – 6 A.M.: The Verge Is Coming |publisher=Edelman.com |access-date=October 7, 2014 |url-status=dead |archive-url=https://web.archive.org/web/20120418121445/http://www.edelman.com/speak_up/blog/archives/2011/08/the_verge_is_co.html |archive-date=April 18, 2012}} In 2014, Nilay Patel was named editor-in-chief and Dieter Bohn executive editor; Helen Havlak was named editorial director in 2017.{{cite web |url=http://blog.voxmedia.com/post/92754935427/nilay-patel-becomes-editor-in-chief-of-the-verge |publisher=Vox Media |title=Nilay Patel becomes Editor-in-Chief of The Verge, Dieter Bohn is Executive Editor|date=2013 |url-status=dead |archive-url=https://web.archive.org/web/20150919120329/http://blog.voxmedia.com/post/92754935427/nilay-patel-becomes-editor-in-chief-of-the-verge |archive-date=September 19, 2015}}{{cite journal |last1=Grinapol |first1=Corinne |title=The Verge Names Helen Havlak Editorial Director, Promotes 3 |journal=Adweek |date=June 19, 2017 |url=https://www.adweek.com/digital/the-verge-names-helen-havlak-editorial-director-ups-3-reporters-to-editor-roles/ |access-date=December 10, 2018 |archive-date=August 29, 2023 |archive-url=https://web.archive.org/web/20230829202618/https://www.adweek.com/performance-marketing/the-verge-names-helen-havlak-editorial-director-ups-3-reporters-to-editor-roles/ |url-status=live }} The Verge won five Webby Awards for the year 2012 including awards for Best Writing (Editorial), Best Podcast for The Vergecast, Best Visual Design, Best Consumer Electronics Site, and Best Mobile News App.{{cite web |url=http://winners.webbyawards.com/search?keywords=the%20verge |title=Searching for the verge |publisher= Winners.WebbyAwards.com |access-date=June 15, 2013 |url-status=dead |archive-url= https://web.archive.org/web/20140202100721/http://winners.webbyawards.com/search?keywords=the%20verge|archive-date= February 2, 2014}}{{Cite web|date=2013|title=People's Voice Winner, Nominee: The Verge's Vergecast|url=http://winners.webbyawards.com/2013/apps-and-software/all-devices/podcasts/146737/the-verges-vergecast|url-status=live|archive-url=https://web.archive.org/web/20211212220321/https://winners.webbyawards.com/2013/apps-and-software/all-devices/podcasts/146737/the-verges-vergecast|archive-date=December 12, 2021|access-date=December 12, 2021|website=Webby Awards|language=en-US}}

History

{{Multiple image

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| align = right

| width = 200px

| image1 = The Verge wordmark.svg

| image2 = The Verge Wordmark 2016.svg

| caption1 = Original wordmark (2011–2016)

| caption2 = Second wordmark (2016–2022)

}}

= Origins =

Between March and April 2011, up to nine of Engadget{{'}}s writers, editors, and product developers, including editor-in-chief Joshua Topolsky, left AOL, the company behind that website, to start a new gadget site.{{cite web |url=http://allthingsd.com/20110312/engadgets-top-editors-topolsky-and-patel-exit-from-aols-giant-tech-site/ |title=Exclusive: Engadget's Top Editors Topolsky and Patel Exit From AOL's Giant Tech Site |last1=Swisher |first1=Kara |author-link=Kara Swisher |date=March 12, 2011 |work=All Things Digital |access-date=May 4, 2013 |archive-url=https://web.archive.org/web/20130514124541/http://allthingsd.com/20110312/engadgets-top-editors-topolsky-and-patel-exit-from-aols-giant-tech-site/ |archive-date=May 14, 2013 |url-status=live}}{{cite news |url=https://www.nytimes.com/2011/04/04/business/media/04carr.html |title=No Longer Shackled by AOL |work=The New York Times |date=April 3, 2011 |first=David |last=Carr |author-link=David Carr (journalist) |access-date=May 3, 2013 |archive-date=January 3, 2017 |archive-url=https://web.archive.org/web/20170103130232/http://www.nytimes.com/2011/04/04/business/media/04carr.html |url-status=live }}{{cite web |url=http://www.businessinsider.com/engadget-paul-miller-aol-2011-2 |title=Engadget Editor Paul Miller Resigns Over 'The AOL Way' |last1=Gobry |first1=Pascal-Emmanuel |date=February 19, 2011 |work=Business Insider |access-date=May 4, 2013 |archive-url=https://web.archive.org/web/20130513000847/http://www.businessinsider.com/engadget-paul-miller-aol-2011-2 |archive-date=May 13, 2013 |url-status=live}} The other departing editors included managing editor Nilay Patel and staffers Paul Miller, Ross Miller, Joanna Stern, Chris Ziegler, as well as product developers Justin Glow and Dan Chilton.{{cite web |url=http://allthingsd.com/20110403/sb-nation-sacks-aol-in-raid-of-former-engadget-team-for-competing-new-tech-site/ |title=SB Nation Sacks AOL in Raid of Former Engadget Team for Competing New Tech Site, As AOL Zeroes in on New EiC |last1=Swisher |first1=Kara |author-link=Kara Swisher |date=April 3, 2011 |work=All Things Digital|access-date=May 4, 2013 |archive-url=https://web.archive.org/web/20130505070416/http://allthingsd.com/20110403/sb-nation-sacks-aol-in-raid-of-former-engadget-team-for-competing-new-tech-site/ |archive-date=May 5, 2013 |url-status=live}}{{cite web |url=https://www.pcmag.com/article2/0,2817,2383012,00.asp |title=Engadget's Topolsky, Former Editors Starting New Rival Tech Site |last1=Albanesius |first1=Chloe |date=April 4, 2011 |work=PC Magazine |publisher=Ziff Davis |access-date=May 4, 2013 |archive-url=https://web.archive.org/web/20120224063723/http://www.pcmag.com/article2/0,2817,2383012,00.asp |archive-date=February 24, 2012 |url-status=live}} In early April 2011, Topolsky announced that their unnamed new site would be produced in partnership with sports news website SB Nation, debuting some time in the fall.{{cite web |url=http://nymag.com/daily/intelligencer/2011/04/aol_loses_original_endgadget_t.html |title=AOL Loses Original Engadget Team to SB Nation |last1=Rovzar |first1=Chris |date=April 4, 2011 |work=New York |publisher=New York Media |access-date=May 4, 2013 |archive-url=https://web.archive.org/web/20131025225215/http://nymag.com/daily/intelligencer/2011/04/aol_loses_original_endgadget_t.html |archive-date=October 25, 2013 |url-status=live}} Topolsky lauded SB Nation{{'s}} similar interest in the future of publishing, including what he described as their beliefs in independent journalism and in-house development of their own content delivery tools. SB Nation's Jim Bankoff saw an overlap in the demographics of the two sites and an opportunity to expand SB Nation's model. Bankoff previously worked at AOL in 2005, where he led their Engadget acquisition.{{cite web |url=http://www.adweek.com/news/technology/staff-aol-s-engadget-leaving-en-masse-126144 |title=Staff of AOL's Engadget Leaving en Masse |last1=Bazilian |first1=Emma |date=April 4, 2011 |work=Adweek |publisher=Prometheus Global |access-date=May 4, 2013 |archive-url=https://web.archive.org/web/20130429013156/http://www.adweek.com/news/technology/staff-aol-s-engadget-leaving-en-masse-126144 |archive-date=April 29, 2013 |url-status=live}} Other news outlets viewed the partnership as positive for both SB Nation and Topolsky's staff, and negative for AOL's outlook.{{cite news | url=https://www.adweek.com/performance-marketing/engadget-defectors-new-site/ | title=Engadget Defectors Already Scooping Former Employer Aol with New Site | first=Ujala | last=Sehgal | work=AdWeek | date=May 4, 2011 | url-access=subscription}}{{cite web |url=https://www.forbes.com/sites/jeffbercovici/2011/04/04/aol-defector-blasts-content-farming-and-seo-spam/ |title=AOL Defector Blasts 'Content Farming' and 'SEO Spam' |last1=Bercovici |first1=Jeff |date=April 4, 2011 |work=Forbes |access-date=May 4, 2013 |archive-url=https://web.archive.org/web/20130617171136/http://www.forbes.com/sites/jeffbercovici/2011/04/04/aol-defector-blasts-content-farming-and-seo-spam/ |archive-date=June 17, 2013 |url-status=live}}{{cite web |url=http://www.businessinsider.com/engadget-editors-quit-aol-2011-3 |title=Engadget Editors Quit AOL |last1=Blodget |first1=Henry |date=March 12, 2011 |work=Business Insider|access-date=May 4, 2013 |archive-url=https://web.archive.org/web/20130502224825/http://www.businessinsider.com/engadget-editors-quit-aol-2011-3 |archive-date=May 2, 2013 |url-status=live}}{{cite web |url=http://www.businessinsider.com/engadget-sb-nation-2011-4 |title=The Engadget Team Is Starting A New Tech Blog Under SB Nation |last1=Yarow |first1=Jay |date=April 3, 2011 |work=Business Insider|access-date=May 4, 2013 |archive-url=https://web.archive.org/web/20130502230940/http://www.businessinsider.com/engadget-sb-nation-2011-4 |archive-date=May 2, 2013 |url-status=live}}

Bankoff, chairman and CEO of Vox Media (owner of SB Nation), said in a 2011 interview that though the company had started out with a focus on sports, other categories including consumer technology had growth potential for the company.{{cite web |url=http://www.beet.tv/2011/05/sbnation.html |title=With Deep Pockets, SB Nation is "Building a Great Media Company" – Launches Interim Site for ex-Engadget Crew, Sets up Shop in NYC |date=May 1, 2011 |publisher=beet.tv |access-date=September 3, 2012 |archive-date=August 30, 2012 |archive-url=https://web.archive.org/web/20120830142723/http://www.beet.tv/2011/05/sbnation.html |url-status=live }} Development of Vox Media's content management system (CMS), Chorus, was led by Trei Brundrett, who later became the chief operating officer for the company.{{Cite news |url=https://www.bloomberg.com/news/articles/2017-02-06/vox-media-names-first-coo-as-focus-turns-to-video-native-ads |title=Vox Media Names First COO as Focus Turns to Video, Native Ads |first=Gerry |last=Smith |date=February 6, 2017 |access-date=December 6, 2018 |website=Bloomberg.com |publisher=Bloomberg L.P. |archive-date=August 29, 2023 |archive-url=https://web.archive.org/web/20230829202607/https://www.bloomberg.com/news/articles/2017-02-06/vox-media-names-first-coo-as-focus-turns-to-video-native-ads |url-status=live }}

= ''This Is My Next'' =

Following news of his untitled partnership with SB Nation in April 2011, Topolsky announced that the Engadget podcast hosted by Patel, Paul Miller, and himself would continue at an interim site called This Is My Next.{{cite web |url=http://www.edelman.com/p/6-a-m/the-verge-is-coming/ |title=The Verge Is Coming |last1=Edelman |first1=Richard |date=August 2, 2011 |publisher=Edelman |access-date=May 4, 2013 |archive-url=https://web.archive.org/web/20140312014432/http://www.edelman.com/p/6-a-m/the-verge-is-coming/ |archive-date=March 12, 2014 |url-status=live}} By August 2011, the site had reached 1 million unique visitors and 3.4 million page views. By October 2011, the site had 3 million unique views per month and 10 million total page views. Time listed the site in its Best Blogs of 2011, calling the prototype site "exemplary".{{cite magazine |url=http://www.time.com/time/specials/packages/article/0,28804,2075431_2075447_2075480,00.html |title=Best Blogs of 2011: This Is My Next |last1=McCracken |first1=Harry |author-link=Harry McCracken |date=June 6, 2011 |magazine=Time |access-date=May 4, 2013 |archive-url=https://web.archive.org/web/20130424214941/http://www.time.com/time/specials/packages/article/0,28804,2075431_2075447_2075480,00.html |archive-date=April 24, 2013 |url-status=dead}} The site closed upon The Verge{{'}}s launch on November 1, 2011.{{Citation needed|date=May 2018}}

On June 11, 2014, The Verge launched a new section called "This Is My Next", edited by former editor David Pierce, as a buyer's guide for consumer electronics.{{cite web |url=https://www.theverge.com/2014/6/11/5798884/welcome-to-this-is-my-next-your-buying-guide-for-the-future |title=Welcome to This Is My Next, your buying guide for the future |publisher=Vox Media |work=The Verge |date=June 11, 2014 |access-date=September 16, 2017 |archive-date=August 29, 2023 |archive-url=https://web.archive.org/web/20230829203119/https://www.theverge.com/2014/6/11/5798884/welcome-to-this-is-my-next-your-buying-guide-for-the-future |url-status=live }} By 2022, this section had been retitled simply "Buying Guide".{{cite web|url=https://www.theverge.com/this-is-my-next|title=Buying Guide - The Verge|work=The Verge|publisher=Vox Media|access-date=December 19, 2022|archive-date=August 29, 2023|archive-url=https://web.archive.org/web/20230829203122/https://www.theverge.com/this-is-my-next|url-status=live}}

= Launch =

The Verge launched November 1, 2011, along with an announcement of a new parent company: Vox Media. According to the company, the site launched with 4 million unique visitors and 20 million pageviews.{{cite web |url=http://www.businessinsider.com/vox-2012-1 |title=The Raid on AOL: How Vox Pillaged Engadget And Founded An Empire |last1=Lincoln |first1=Kevin |date=January 9, 2012 |work=Business Insider|access-date=May 3, 2013 |archive-url=https://web.archive.org/web/20130513141636/http://www.businessinsider.com/vox-2012-1 |archive-date=May 13, 2013 |url-status=live}} At the time of Topolsky's departure, Engadget had 14 million unique visitors. Vox Media overall doubled its unique visitors to about 15 million during the last half of 2012. The Verge had 12 former Engadget staffers working with Topolsky at the time of launch. It hired Tom Warren, former Neowin editor-in-chief and WinRumors blogger, as their new United Kingdom based senior editor.{{cite web |last1=Topolsky |first1=Joshua |title=Say hello to our new UK senior editor, Tom Warren of WinRumors! |url=https://www.theverge.com/2011/12/13/2633558/say-hello-to-our-new-uk-senior-editor-tom-warren-of-winrumors |website=The Verge |date=13 December 2011}} In 2013, The Verge launched a new science section, Verge Science, with former Wired editor Katie Drummond leading the effort.{{cite journal |last1=Kaufman |first1=Alexander C. |title=The Verge Launches Verge Science, Names Wired's Katie Drummond Editor |journal=Adweek |date=April 17, 2013 |url=https://www.adweek.com/digital/the-verge-launches-verge-science-names-wireds-katie-drummond-editor/ |access-date=December 17, 2018 |archive-date=December 21, 2018 |archive-url=https://web.archive.org/web/20181221004416/https://www.adweek.com/digital/the-verge-launches-verge-science-names-wireds-katie-drummond-editor/ |url-status=live }} Patel replaced Topolsky as editor-in-chief in mid-2014.{{cite news |last1=Somaiya |first1=Ravi |title=Bloomberg Hires a Founder of The Verge to Lead Online Initiatives |url=https://www.nytimes.com/2014/07/25/business/media/josh-topolsky-of-the-verge-is-joining-bloomberg.html |access-date=January 11, 2019 |work=The New York Times |date=July 24, 2014 |archive-date=November 30, 2018 |archive-url=https://web.archive.org/web/20181130160155/https://www.nytimes.com/2014/07/25/business/media/josh-topolsky-of-the-verge-is-joining-bloomberg.html |url-status=live }} Journalist Walt Mossberg joined The Verge{{'s}} editing team after Vox Media acquired Recode in 2015. By 2016, the website's advertising had shifted from display advertisements, matched with articles' contents, to partnerships and advertisements adjusted to the user.{{cite news |url=https://www.theverge.com/2016/10/31/13479070/refreshing-the-verge-vox-media-hymnal-concert-revenue |title=Refreshing The Verge: how does this thing make money, anyway? |work=The Verge |access-date=February 26, 2018 |archive-date=April 14, 2018 |archive-url=https://web.archive.org/web/20180414115755/https://www.theverge.com/2016/10/31/13479070/refreshing-the-verge-vox-media-hymnal-concert-revenue |url-status=live }}

= 2016–present =

File:The Verge Logo 2016.svg

Vox Media revamped The Verge{{'s}} visual design for its fifth anniversary in November 2016.{{cite web|last=Lichterman|first=Joseph|date=1 November 2016|title=As The Verge turns five, here's how it's thinking about building a news site for the distributed age|url=https://www.niemanlab.org/2016/11/as-the-verge-turns-five-heres-how-its-thinking-about-building-a-news-site-for-the-distributed-age/|access-date=February 26, 2018|website=Nieman Journalism Lab|publisher=Nieman Foundation for Journalism|archive-date=February 26, 2018|archive-url=https://web.archive.org/web/20180226215450/http://www.niemanlab.org/2016/11/as-the-verge-turns-five-heres-how-its-thinking-about-building-a-news-site-for-the-distributed-age/|url-status=live}} Its logo featured a modified Penrose triangle, an impossible object.{{cite web |url=https://twitter.com/joshuatopolsky/status/93205712771096576 |title=Also, our logo and branding was done by the amazing Area 17. Super talented people! www.area17.com |date=July 18, 2011 |publisher=Twitter |access-date=September 3, 2012 |archive-date=February 2, 2016 |archive-url=https://web.archive.org/web/20160202055526/https://twitter.com/joshuatopolsky/status/93205712771096576 |url-status=live }} On November 1, The Verge launched version 3.0 of its news platform, offering a redesigned website along with the new logo.{{cite news |url=https://www.theverge.com/2016/11/1/13484656/verge-5th-anniversary-relaunch-2016 |title=Welcome to Verge 3.0 |date=November 1, 2016 |work=The Verge |access-date=November 1, 2016 |archive-date=November 2, 2016 |archive-url=https://web.archive.org/web/20161102153952/http://www.theverge.com/2016/11/1/13484656/verge-5th-anniversary-relaunch-2016 |url-status=live }}

In September 2016, The Verge fired deputy editor Chris Ziegler after it learned that he had been working for Apple since July.{{cite news |last1=Carson |first1=Biz |title=A high-level editor at a top tech blog secretly worked for Apple for months |url=http://www.businessinsider.com/chris-zielger-worked-both-apple-verge-2016-9 |access-date=January 4, 2017 |work=Business Insider |date=September 23, 2016 |quote=Ziegler had actively worked on stories throughout July while also employed by Apple. After he fell silent in August, The Verge tried to get in touch with him since they were 'in the dark and concerned for Chris'. |archive-date=January 4, 2017 |archive-url=https://web.archive.org/web/20170104233606/http://www.businessinsider.com/chris-zielger-worked-both-apple-verge-2016-9 |url-status=live }} Helen Havlak was promoted to editorial director in mid-2017.{{cite journal |last1=Grinapol |first1=Corinne |title=The Verge Names Helen Havlak Editorial Director, Promotes 3 |journal=Adweek |date=June 19, 2017 |url=https://www.adweek.com/digital/the-verge-names-helen-havlak-editorial-director-ups-3-reporters-to-editor-roles/ |access-date=January 11, 2019 |archive-date=December 23, 2018 |archive-url=https://web.archive.org/web/20181223045357/https://www.adweek.com/digital/the-verge-names-helen-havlak-editorial-director-ups-3-reporters-to-editor-roles/ |url-status=live }} In 2017, The Verge launched "Guidebook" to host technology product reviews.{{cite journal |last1=Grinapol |first1=Corinne |title=The Verge Is Rethinking the Way Tech Product Reviews Are Done With Guidebook |journal=Adweek |date=July 24, 2017 |url=https://www.adweek.com/digital/the-verge-is-rethinking-the-way-tech-product-reviews-are-done-with-guidebook/ |access-date=December 12, 2018 |archive-date=December 8, 2018 |archive-url=https://web.archive.org/web/20181208233207/https://www.adweek.com/digital/the-verge-is-rethinking-the-way-tech-product-reviews-are-done-with-guidebook/ |url-status=live }} In May 2018, Verge Science launched a YouTube channel, which had more than 638,000 subscribers and 30 million views by January 2019. The channel received more than 5.3 million views in November 2018 alone.{{cite news |last1=Peterson |first1=Tim |title=How Vox Media's Verge Science is growing on YouTube |url=https://digiday.com/media/verge-science-vox-medias-growing-youtube/ |access-date=January 17, 2019 |work=Digiday |date=January 7, 2019 |archive-date=January 24, 2019 |archive-url=https://web.archive.org/web/20190124102008/https://digiday.com/media/verge-science-vox-medias-growing-youtube/ |url-status=live }} As of August 2023, the channel has over 100 million views and 1.15 million subscribers.

In March 2022, Dieter Bohn announced his resignation from The Verge in his position of Executive Editor, and that he would be moving to a new position at Google.{{Cite web |last=Bohn |first=Dieter |date=2022-03-04 |title=A heartfelt farewell from Dieter Bohn |url=https://www.theverge.com/2022/3/4/22960011/farewell-from-dieter-bohn |access-date=2022-06-10 |website=The Verge |language=en |archive-date=March 4, 2022 |archive-url=https://web.archive.org/web/20220304230939/https://www.theverge.com/2022/3/4/22960011/farewell-from-dieter-bohn |url-status=live }}

The Verge rebranded and redesigned its website in September 2022 with a sharper, more simplistic logo, more colorful visual design, and new typefaces. Its new home page format resembled a news feed, incorporating external conversations from social media and reporting from other publications. The new format will, in part, reduce aggregation reporting.{{Cite web |last1=Fischer |first1=Sara |title=The Verge goes after Twitter with new redesign |work=Axios |date=2022-09-13 |url=https://www.axios.com/2022/09/13/verge-goes-after-twitter-new-redesign |language=en |access-date=2022-09-14 |df=mdy-all |archive-date=September 14, 2022 |archive-url=https://web.archive.org/web/20220914031201/https://www.axios.com/2022/09/13/verge-goes-after-twitter-new-redesign |url-status=live }}

In December 2024, The Verge began to paywall some content behind a subscription service; this offering covers "premium" reports, newsletters, and reviews, as well as fewer advertisements and other features.{{Cite web |last=Sexton |first=Kathy Greenler |date=2024-12-03 |title=The Verge Adds a Subscription with Metered Paywall: Fewer Ads, More Value for Readers |url=https://www.subscriptioninsider.com/article-type/news/the-verge-adds-a-subscription-and-metered-paywall-fewer-ads-more-value-for-readers |access-date=2024-12-05 |website=Subscription Insider |language=}}{{Cite web |last=Tani |first=Max |date=December 3, 2024 |title=The Verge raises a partial paywall: 'It's a tragedy that garbage is free and news is behind paywalls' |url=https://www.semafor.com/article/12/03/2024/the-verge-raises-a-partial-paywall-its-a-tragedy-that-garbage-is-free-and-news-is-behind-paywalls |access-date=December 6, 2024 |website=Semafor}} In a blog post,{{Cite news |last=Patel |first=Nilay |date=3 December 2024 |title=Here we go: The Verge now has a subscription |url=https://www.theverge.com/2024/12/3/24306571/verge-subscription-launch-fewer-ads-unlimited-access-full-text-rss |access-date=7 February 2025 |work=The Verge}} Patel announced the initial subscription rate as $7 per month or $50 per year. Patel also writes in the post that the reason for moving to a subscription model was for the site to survive an increasingly difficult market for "the kind of rigorous, independent journalism we want to do."

Content

= Podcasts =

The Verge broadcasts a live weekly podcast, The Vergecast. The inaugural episode was November 4, 2011. It included a video stream of the hosts.{{cite news |first=Nilay |last=Patel |url=https://www.theverge.com/2011/11/4/2538802/the-vergecast-live-at-6-30pm-et-10-15pm-gmt |title=The VergeCast, live at 6:30PM ET / 10:30PM GMT! |work=The Verge |access-date=September 3, 2012 |archive-date=November 23, 2012 |archive-url=https://web.archive.org/web/20121123170804/http://www.theverge.com/2011/11/4/2538802/the-vergecast-live-at-6-30pm-et-10-15pm-gmt |url-status=live }} A second weekly podcast was introduced on November 8, 2011. Unlike The Vergecast, The Verge Mobile Show was primarily focused on mobile phones.{{cite web |first=Trent |last=Wolbe |url=https://www.theverge.com/2011/11/9/2549479/the-verge-mobile-podcast-001 |title=The Verge Mobile Podcast 001 – 11.09.2011 |date=November 9, 2011 |work=The Verge |access-date=September 3, 2012 |archive-date=October 21, 2012 |archive-url=https://web.archive.org/web/20121021203026/http://www.theverge.com/2011/11/9/2549479/the-verge-mobile-podcast-001 |url-status=live }}{{cite web |first=Vlad |last=Savov |url=https://www.theverge.com/2011/11/8/2547823/the-verge-mobile-podcast-live-at-4-30pm-et-9-30pm-gmt |title=The Verge Mobile Podcast, live at 4:30PM ET / 9:30PM GMT! |work=The Verge |date=November 8, 2011 |access-date=September 3, 2012 |archive-date=October 18, 2012 |archive-url=https://web.archive.org/web/20121018124406/http://www.theverge.com/2011/11/8/2547823/the-verge-mobile-podcast-live-at-4-30pm-et-9-30pm-gmt |url-status=live }} The Verge also launched the weekly podcast Ctrl-Walt-Delete, hosted by Walt Mossberg, in September 2015.{{cite journal |last1=Horgan |first1=Richard |title=The Verge Comes Up with the Podcast Name of the Year |journal=Adweek |date=September 25, 2015 |url=https://www.adweek.com/digital/walt-mossberg-verge-ctrl-walt-delete/ |access-date=December 20, 2018 |archive-date=December 21, 2018 |archive-url=https://web.archive.org/web/20181221050537/https://www.adweek.com/digital/walt-mossberg-verge-ctrl-walt-delete/ |url-status=live }} The Verge{{'s}} What's Tech podcast was named among iTunes's best of 2015.{{cite web |url=http://marketing.voxmedia.com/2015/12/22/10652002/the-latest-news-from-vox-media |access-date=January 24, 2016 |title=Vox Media in the News: Week of December 21, 2015 |last1=Rogoff |first1=Andrea |work=Vox Media Marketing |date=December 22, 2015 |publisher=Vox Marketing |archive-url=https://web.archive.org/web/20160123051926/http://marketing.voxmedia.com/2015/12/22/10652002/the-latest-news-from-vox-media |archive-date=January 23, 2016 |url-status=live}} The podcast Why'd You Push That Button?, launched in 2017 and co-hosted by Ashley Carman and Kaitlyn Tiffany,{{cite news |last1=Marino |first1=Andrew |title=Pixel Buds review, OnePlus 5T, and iPhone X a few weeks later |url=https://www.theverge.com/2017/11/17/16669750/vergecast-pixel-buds-review-oneplus-5t-iphone-x |work=The Verge |access-date=December 22, 2018 |date=November 17, 2017 |archive-date=December 22, 2018 |archive-url=https://web.archive.org/web/20181222082107/https://www.theverge.com/2017/11/17/16669750/vergecast-pixel-buds-review-oneplus-5t-iphone-x |url-status=live }} received a Podcast Award in the "This Week in Tech Technology Category" in 2018.{{cite news |title=Winners of the 2018 Podcast Awards |url=http://podcasternews.com/2018/10/01/winners-of-the-2018-podcast-awards/ |work=Podcaster News |access-date=December 22, 2018 |date=October 1, 2018 |archive-date=December 22, 2018 |archive-url=https://web.archive.org/web/20181222173136/http://podcasternews.com/2018/10/01/winners-of-the-2018-podcast-awards/ |url-status=live }}{{cite web |title=2018 Podcast Awards Winners |url=https://www.podcastawards.com/2-general/20-2018-winners |publisher=People's Choice Podcast Awards |access-date=December 22, 2018 |archive-date=December 22, 2018 |archive-url=https://web.archive.org/web/20181222082128/https://www.podcastawards.com/2-general/20-2018-winners |url-status=live }}

Editor-in-chief Nilay Patel hosts a weekly interview podcast called Decoder.{{Cite web|title=Decoder|url=https://www.theverge.com/decoder-podcast-with-nilay-patel|access-date=2021-12-01|website=www.theverge.com|language=en|archive-date=December 1, 2021|archive-url=https://web.archive.org/web/20211201084124/https://www.theverge.com/decoder-podcast-with-nilay-patel|url-status=live}} On February 8, 2024, Patel announced Decoder would now do two episodes per week.{{Cite web |last=Patel |first=Nilay |date=2024-02-08 |title=Welcome to the first Thursday Decoder. |url=https://www.theverge.com/2024/2/8/24066015/welcome-to-the-first-thursday-decoder |access-date=2024-02-10 |website=The Verge |language=en}}

= Video content =

== ''On The Verge'' ==

On August 6, 2011, in an interview with the firm Edelman, The Verge co-founder Marty Moe announced it was launching The Verge Show, a web television series. After its launch, the show was named On The Verge. The first episode was recorded on Monday, November 14, 2011, with guest Matias Duarte.{{cite news |first=Chad |last=Mumm |url=https://www.theverge.com/2011/11/8/2547883/on-the-verge-arrive-on-monday-november-14th-with-matias-duarte |title='On The Verge' arrives on Monday, November 14th with Matias Duarte |date=November 7, 2011 |work=The Verge |access-date=September 3, 2012 |archive-date=November 23, 2012 |archive-url=https://web.archive.org/web/20121123170835/http://www.theverge.com/2011/11/8/2547883/on-the-verge-arrive-on-monday-november-14th-with-matias-duarte |url-status=live }} The show is a technology news entertainment show, and its format is similar to that of a late-night talk show, but it is broadcast over the Internet, not on television. The show's first episode was released on November 15, 2011.

Ten episodes of On The Verge were broadcast, with the most recent episode going out on November 10, 2012.{{cite web |url=https://www.theverge.com/on-the-verge |title=On The Verge |date=November 10, 2012 |access-date=May 7, 2013 |archive-date=May 4, 2013 |archive-url=https://web.archive.org/web/20130504181218/http://www.theverge.com/on-the-verge |url-status=live }} On May 24, 2013, it was announced that the show would return under a new weekly format, alongside a new logo and theme tune.{{cite news |url=https://www.theverge.com/2013/5/24/4361460/on-the-verge-is-coming-back |title=On The Verge is coming back |work=The Verge |date=May 24, 2013 |access-date=May 27, 2013 |archive-date=June 7, 2013 |archive-url=https://web.archive.org/web/20130607082738/http://www.theverge.com/2013/5/24/4361460/on-the-verge-is-coming-back |url-status=live }}

== Other video content ==

On May 8, 2013, editor-in-chief Topolsky announced Verge Video, a website that contains the video backlog from The Verge.{{cite web |url=https://www.theverge.com/2013/5/8/4313150/introducing-verge-video |title=Introducing Verge Video |publisher=Vox Media |work=The Verge |date=May 8, 2013 |access-date=September 16, 2017 |archive-date=December 28, 2016 |archive-url=https://web.archive.org/web/20161228211258/http://www.theverge.com/2013/5/8/4313150/introducing-verge-video |url-status=live }}

Circuit Breaker, a gadget blog, launched in 2016,{{cite news |last1=Herrman |first1=John |title=Vox Media Tries Something Old on Something New |url=https://www.nytimes.com/2016/04/25/business/vox-media-tries-something-old-on-something-new.html |access-date=January 11, 2019 |work=The New York Times |date=April 24, 2016 |archive-date=January 13, 2019 |archive-url=https://web.archive.org/web/20190113232537/https://www.nytimes.com/2016/04/25/business/vox-media-tries-something-old-on-something-new.html |url-status=live }} has amassed nearly one million Facebook followers and debuted a live show on Twitter in October 2017. The blog's videos average more than 465,000 views, and Jake Kastrenakes serves as editor-in-chief, as of 2017.{{cite news |last1=Willens |first1=Max |title='We've learned a playbook': How The Verge used Facebook video to grow Circuit Breaker |url=https://digiday.com/media/verge-used-facebook-video-grow-circuit-breaker/ |access-date=January 11, 2019 |work=Digiday |date=October 6, 2017 |archive-date=January 14, 2019 |archive-url=https://web.archive.org/web/20190114044424/https://digiday.com/media/verge-used-facebook-video-grow-circuit-breaker/ |url-status=live }} Also in 2016, USA Network and The Verge partnered on Mr. Robot Digital After Show, a digital aftershow for the television series Mr. Robot.{{cite journal |last1=Lynch |first1=Jason |title=USA and The Verge Team Up for a Weekly Live Digital Mr. Robot Aftershow |journal=Adweek |date=July 11, 2016 |url=https://www.adweek.com/tv-video/usa-and-verge-team-weekly-live-digital-mr-robot-aftershow-172440/ |access-date=January 15, 2019 |archive-date=January 8, 2019 |archive-url=https://web.archive.org/web/20190108083303/https://www.adweek.com/tv-video/usa-and-verge-team-weekly-live-digital-mr-robot-aftershow-172440/ |url-status=live }} In December, Twitter and Vox Media announced a live streaming partnership for The Verge{{'s}} programs covering the Consumer Electronics Show.{{cite news |title=BRIEF-Vox Media and Twitter parterning to live stream CES programs hosted by The Verge |url=https://www.businessinsider.com/r-brief-vox-media-and-twitter-parterning-to-live-stream-ces-programs-hosted-by-the-verge-2016-12 |access-date=January 17, 2019 |work=Business Insider |agency=Reuters |date=December 15, 2016 |archive-date=January 24, 2019 |archive-url=https://web.archive.org/web/20190124041717/https://www.businessinsider.com/r-brief-vox-media-and-twitter-parterning-to-live-stream-ces-programs-hosted-by-the-verge-2016-12 |url-status=dead }}

The series Next Level, hosted and produced by Lauren Goode, debuted in 2017 and was recognized in the "Technology" category at the 47th annual San Francisco / Northern California Emmy Awards (2018).{{cite news |last1=Jarvey |first1=Natalie |title=Vox Media Draws Inspiration From Editorial Brands for New Series Slate |url=https://www.hollywoodreporter.com/news/vox-media-draws-inspiration-editorial-brands-new-series-slate-1001004 |access-date=January 15, 2019 |work=The Hollywood Reporter |date=May 8, 2017 |archive-date=January 25, 2021 |archive-url=https://web.archive.org/web/20210125053950/https://www.hollywoodreporter.com/news/vox-media-draws-inspiration-editorial-brands-new-series-slate-1001004 |url-status=live }}{{cite web|title=47th Annual Northern California Area Emmy Award Nominations Announced|url=https://emmysf.tv/files/2018/05/Emmy18NomPR.pdf|access-date=January 15, 2019|date=May 29, 2018|publisher=San Francisco / Northern California Emmy Awards|archive-date=June 13, 2018|archive-url=https://web.archive.org/web/20180613041007/https://emmysf.tv/files/2018/05/Emmy18NomPR.pdf|url-status=live}} In August 2017, The Verge launched the web series Space Craft, hosted by science reporter Loren Grush.{{cite news|url=https://www.theverge.com/2017/8/11/16127448/space-craft-with-loren-grush-trailer-video-series-release-date|title=Our new video series Space Craft launches next week|last1=Grush|first1=Loren|date=August 11, 2017|work=The Verge|access-date=February 18, 2019|publisher=Vox Media|archive-date=February 20, 2019|archive-url=https://web.archive.org/web/20190220002729/https://www.theverge.com/2017/8/11/16127448/space-craft-with-loren-grush-trailer-video-series-release-date|url-status=live}}

In 2022, The Verge produced the show The Future Of for Netflix.{{cite web | url=https://www.theverge.com/23159664/the-future-of-trailer-netflix-show-release-date | title=The Future of, the Verge's new show, is streaming on Netflix | date=June 13, 2022 | access-date=July 16, 2023 | archive-date=July 16, 2023 | archive-url=https://web.archive.org/web/20230716220816/https://www.theverge.com/23159664/the-future-of-trailer-netflix-show-release-date | url-status=live }}

PC Build guide controversy

In September 2018, The Verge published the article "How to Build a Custom PC for Editing, Gaming or Coding" with a companion YouTube video entitled "How we Built a $2000 Custom Gaming PC". The video was criticized for containing errors on almost every step presented by its host, Stefan Etienne, such as applying an unnecessary amount of thermal paste onto the processor as opposed to a small amount. An online harassment campaign against Etienne ensued.

In February 2019, lawyers from The Verge{{'s}} parent company Vox Media filed a DMCA takedown notice, requesting that YouTube remove videos critical of The Verge{{'}}s video, alleging copyright infringement. YouTube took down two of the videos, uploaded by YouTube channels BitWit and ReviewTechUSA, while applying a copyright "strike" to these two channels.{{Cite web |url=https://www.notebookcheck.net/The-Verge-issues-copyright-claims-against-multiple-YouTube-videos-criticizing-its-infamous-PC-build-video.407746.0.html |title=The Verge issues copyright claims against multiple YouTube videos criticizing its infamous PC build video |last=Medley |first=Sam |date=February 15, 2019 |publisher=Notebookcheck |access-date=2019-02-21 |archive-date=July 6, 2019 |archive-url=https://web.archive.org/web/20190706170800/https://www.notebookcheck.net/The-Verge-issues-copyright-claims-against-multiple-YouTube-videos-criticizing-its-infamous-PC-build-video.407746.0.html |url-status=live }} YouTube later reinstated the two videos and retracted the copyright "strikes" after a request from Verge editor Nilay Patel, although Patel acknowledged that he agreed with the legal argument that led to their removal.{{Cite web |url=https://www.theverge.com/2019/2/15/18226105/a-note-about-youtube-copyright-strikes-from-vox-media |title=A note about YouTube copyright strikes from Vox Media |last=Patel |first=Nilay |date=February 15, 2019 |website=The Verge |access-date=2020-06-12 |archive-date=April 20, 2020 |archive-url=https://web.archive.org/web/20200420214643/https://www.theverge.com/2019/2/15/18226105/a-note-about-youtube-copyright-strikes-from-vox-media |url-status=live }}{{cite web |last1=Knight |first1=Shawn |title=Vox Media targets YouTuber that parodied The Verge{{'}}s terrible PC build video |publisher=TechSpot |date=February 14, 2019 |url=https://www.techspot.com/news/78757-vox-media-targets-youtuber-parodied-verge-terrible-pc.html |access-date=February 16, 2018 |archive-date=February 17, 2019 |archive-url=https://web.archive.org/web/20190217151549/https://www.techspot.com/news/78757-vox-media-targets-youtuber-parodied-verge-terrible-pc.html |url-status=live }} Timothy B. Lee of Ars Technica described this controversy as an example of the Streisand effect, saying that while law regarding fair use is unclear regarding this type of situation, "the one legal precedent ... suggests ... that this kind of video is solidly within the bounds of copyright's fair use doctrine."{{Cite web |url=https://arstechnica.com/tech-policy/2019/02/the-verge-briefly-censored-youtubers-who-mocked-its-bad-pc-building-advice/ |title=Vox lawyers briefly censored YouTubers who mocked The Verge's bad PC build advice |last=Lee |first=Timothy B. |date=February 20, 2019 |website=Ars Technica |access-date=2019-02-21 |archive-date=February 19, 2019 |archive-url=https://web.archive.org/web/20190219173124/https://arstechnica.com/tech-policy/2019/02/the-verge-briefly-censored-youtubers-who-mocked-its-bad-pc-building-advice/ |url-status=live }}

Nearly three years after the erroneous build, PC builder and YouTuber Linus Sebastian collaborated with Etienne in a video entitled "Fixing the Verge PC build". In the video, Etienne admits not being an experienced builder when he assembled the PC, having built only four computers at that point, with The Verge build being his first on camera. Etienne said before the video went live, The Verge was unwilling to hear from him to address what he saw were editing issues, insisting that the video be uploaded regardless.{{Cite news |last=Andy Chalk published |date=2021-09-08 |title=Creator of the Verge's infamous PC building video revisits where it all went wrong |language=en |work=PC Gamer |url=https://www.pcgamer.com/creator-of-the-verges-infamous-pc-building-video-revisits-where-it-all-went-wrong/ |access-date=2022-06-03 |archive-date=June 3, 2022 |archive-url=https://web.archive.org/web/20220603200052/https://www.pcgamer.com/creator-of-the-verges-infamous-pc-building-video-revisits-where-it-all-went-wrong/ |url-status=live }}{{Cite AV media |url=https://www.youtube.com/watch?v=QKzmYsySGFQ |title=Fixing The Verge PC Build - feat. Stefan Etienne |date=2021-09-07 |last=Linus Tech Tips |access-date=2025-01-14 |via=YouTube}}

See also

{{Portal bar|Journalism|New York City|Technology}}

References

{{reflist}}