Todo Mundo no Rio
{{Short description|Free international music megashow}}
{{Infobox music festival
| name =
| image = Todo Mundo no Rio logo.svg
| image_size = 200px
| alt =
| genre = Various
| frequency = Annually
| location = Copacabana, Rio de Janeiro
| type = National
| countries = Brazil
| years_active = 2024–present
| founder_name = Eduardo Paes
| attendance = 2.500.000
| organised = Bonus Track Entretenimento
| sponsors = {{flatlist|
}} {{cite web |url=https://exame.com/pop/maior-e-mais-caro-show-da-lady-gaga-e-de-graca-mas-nem-tanto-investimento-chega-a-r-92-milhoes/ |title=Maior e mais caro, show da Lady Gaga é de graça, mas nem tanto — investimento chega a R$ 92 milhões |last=Vilela |first=Luiza |date=May 3, 2025 |website=Exame |access-date=May 6, 2025 |url-status=live}}
| URL = {{URL|https://todomundonorio.com/}}
}}
Todo Mundo no Rio (English: Everyone in Rio){{Cite web |last=Dandara |first=Luana |last2=Braun |first2=Daniela |last3=Martini |first3=Paula |date=April 28, 2025 |title=Lady Gaga’s free Rio show expected to set records for crowd and brands |url=https://valorinternational.globo.com/economy/news/2025/04/28/lady-gagas-free-rio-show-expected-to-set-records-for-crowd-and-brands.ghtml |access-date=May 3, 2025 |website=Valor Econômico |language=pt-br}} is a series of international music megashows promoted by the City of Rio de Janeiro.{{Cite web |title='Lady Gaga Todo Mundo no Rio': Tudo o que sabe sobre o show de Lady Gaga em Copacabana |url=https://www.estadao.com.br/cultura/musica/lady-gaga-todo-mundo-no-rio-tudo-o-que-sabe-sobre-o-show-de-lady-gaga-em-copacabana-nprec/ |date=February 13, 2025| access-date=February 21, 2025 |website=Estadão |language=pt-br}}{{Cite web |date=February 21, 2025 |title=Prefeitura do Rio não trabalha com a possibilidade de Lady Gaga cancelar show: 'Sai pra lá' |url=https://revistaquem.globo.com/eventos/noticia/2025/02/ela-vem-ai-show-de-lady-gaga-em-copacabana-e-confirmado-oficialmente-pela-prefeitura.ghtml |access-date=February 21, 2025 |website=Quem |language=pt-br}} The project aims to transform Copacabana Beach into a stage for major international music attractions, as well as to establish May as a month of cultural celebration in the city.{{Cite web |last=Dias |first=Carmélio| date=May 6, 2024 |title=U2, Beyoncé e holograma de Michael Jackson: veja as atrações desejadas para show de graça em Copacabana, em 2025 |url=https://oglobo.globo.com/rio/noticia/2024/05/06/u2-beyonce-e-holograma-de-michael-jackson-veja-as-atracoes-desejadas-para-show-de-graca-em-copacabana-em-2025.ghtml |access-date=February 21, 2025 |website=O Globo |language=pt-br}} Since its inaugural edition in 2024, the event has brought together world-renowned artists and is scheduled to be held annually until 2028.{{Cite web |last=Dugaich |first=Mayra |title=Após sucesso de Madonna no Rio, prefeito planeja show anual |url=https://www.terra.com.br/diversao/apos-sucesso-de-madonna-no-rio-prefeito-planeja-show-anual,0da5066acb146c85c07a78f66cb9498cev2q7vjk.html |date=May 7, 2024 |access-date=February 21, 2025 |publisher=Terra |language=pt-BR}}
History
File:Praia de Copacabana rio.jpg]]
The project gained prominence after Madonna's show in May 2024, which attracted an audience of 1.6 million people - the largest in the singer's career, according to data from Riotur.{{Cite web |last=Zee |first=Michaela |date=February 21, 2025 |title=Lady Gaga Sets Massive Free Concert at Brazil's Copacabana Beach in May |url=https://variety.com/2025/music/news/lady-gaga-free-concert-copacabana-beach-brazil-may-1236315249/ |access-date=February 21, 2025 |website=Variety |language=en-US}}{{Cite web |last=Pinotti |first=Fernanda |title=Show de Madonna em Copacabana é o maior de sua carreira |url=https://www.cnnbrasil.com.br/entretenimento/show-de-madonna-em-copacabana-e-o-maior-de-sua-carreira/ |date=May 5, 2024 |access-date=February 21, 2025 |publisher=CNN Brasil |language=pt-BR}}{{Cite web |date=May 5, 2024 |title=Madonna bate recorde de público com 1,6 milhão de pessoas em show em Copacabana |url=https://gshow.globo.com/cultura-pop/noticia/madonna-bate-recorde-de-publico-com-16-milhao-de-pessoas-em-show-em-copacabana.ghtml |access-date=February 21, 2025 |website=gshow |language=pt-br}} Additionally, the event generated approximately R$ 300 million for the local economy. Inspired by the success of this performance, Rio de Janeiro’s Mayor, Eduardo Paes, expressed his desire to institutionalize the experience with free major shows every year until his term ends in 2028.{{Cite web |last=Valbão |first=Mariana |title=Lady Gaga no Brasil em 2025: confira tudo o que se sabe até o momento |url=https://www.cnnbrasil.com.br/entretenimento/lady-gaga-no-brasil-em-2025-confira-tudo-o-que-se-sabe-ate-o-momento/ |date=November 28, 2024 |access-date=February 21, 2025 |publisher=CNN Brasil |language=pt-BR}}{{Cite web |date=October 2, 2024 |title=Eduardo Paes promete show de U2 no Rio de Janeiro |url=https://istoe.com.br/eduardo-paes-promete-show-de-u2-no-rio-de-janeiro/ |access-date=February 21, 2025 |website=Istoé |language=pt-br}}
Subsequently, Lady Gaga's participation was confirmed, with her performance scheduled for May 3.{{Cite web |date=February 21, 2025 |title=Lady Gaga anuncia oficialmente show no Rio de Janeiro |url=https://rollingstone.com.br/musica/lady-gaga-anuncia-oficialmente-show-no-rio-de-janeiro/ |access-date=February 21, 2025 |website=Rolling Stone Brasil |language=pt-br}} The contractual forecast for Gaga's show is a free event expected to draw 2 million people, potentially marking the largest audience in the American artist's career if confirmed.{{Cite web |last=Pacheco |first=Paula |date=February 21, 2025 |title=Lady Gaga no Rio: o que se sabe até agora em 12 pontos |url=https://fastcompanybrasil.com/money/lady-gaga-no-rio-o-que-se-sabe-ate-agora-em-12-pontos/ |access-date=February 21, 2025 |website=Fast Company Brasil |language=pt-BR}}{{Cite web |date=February 21, 2025 |title=Prefeitura do Rio espera receber 2 milhões de pessoas com show de Lady Gaga |url=https://portalleodias.com/musica/prefeitura-do-rio-espera-receber-2-milhoes-pessoas-com-show-de-lady-gaga |access-date=February 21, 2025 |website=portalleodias.com |language=pt-BR}} Lady Gaga’s show will follow the same format used in May 2024 by Madonna, which concluded the Celebration Tour (2023–2024) in Rio.{{Cite web |last=Vieira |first=Lucas |date=February 21, 2025 |title=O que esperar do show da Lady Gaga no Rio |url=https://billboard.com.br/o-que-esperar-do-show-da-lady-gaga-no-rio/ |access-date=February 21, 2025 |website=Billboard Brasil |language=pt-BR}}{{Cite web |last=César |first=Caio |date=February 13, 2025 |title=Lady Gaga confirma show no Rio em 3 de maio |url=https://www.cartacapital.com.br/cultura/eduardo-paes-confirma-show-da-lady-gaga-no-rio-de-janeiro/ |access-date=February 21, 2025 |website=CartaCapital |language=pt-BR}}
The performance by Lady Gaga at Copacabana Beach on May 3, 2025, drew a record audience of 2.5 million people,{{Cite web |last=Torres |first=Christopher Ulloa, Mauricio |date=May 4, 2025 |title=2.1 million person crowd estimated at free Lady Gaga concert on Rio’s Copacabana beach |url=https://edition.cnn.com/2025/05/04/americas/rio-millions-crowd-copacabana-lady-gaga-intl-hnk |access-date=May 4, 2025 |website=CNN |language=en}} surpassing the previous mark of 1.6 million set by Madonna in May 2024.{{Cite web |last=Tangcay |first=Jazz |date=May 4, 2025 |title=Lady Gaga’s Free Concert on Rio’s Copacabana Beach Draws a Record-Breaking 2.5 Million People |url=https://variety.com/2025/music/news/lady-gaga-free-concert-rio-copacabana-beach-draws-record-breaking-2-5-million-people-1236386386/ |access-date=May 4, 2025 |website=Variety |language=en-US}} This made it the biggest show of Gaga’s career, exceeding all her previous concerts in terms of attendance.{{Cite web |last=Kreps |first=Daniel |date=May 4, 2025 |title=Lady Gaga Performs to Record-Breaking Crowd at Rio's Copacabana Beach |url=https://www.rollingstone.com/music/music-news/lady-gaga-record-breaking-crowd-bio-brazil-copacabana-beach-1235331033/ |access-date=May 4, 2025 |website=Rolling Stone |language=en-US}} Moreover, it was the largest solo‐artist concert of this century.{{Cite web |last=Pomeroy |first=Gabriela |date=May 4, 2025 |title=Two million people attend free Lady Gaga concert in Brazil |url=https://www.bbc.com/news/articles/c705p98d0kgo |access-date=May 4, 2025 |publisher=BBC |language=en-GB}} The event also set the record for the largest audience at a solo concert by a woman in music history.{{Cite web |last=Sim |first=Bernardo |title=Lady Gaga dedicates record-breaking Rio concert to queer fans |url=https://www.out.com/gay-music/lady-gaga-rio-brazil-concert-record-breaking-audience-lgbtq-support |date=May 4, 2025 |access-date=May 4, 2025 |website=Out |language=en}} The economic impact was estimated at around R$600 million (US$109 million) for the city.{{Cite news |last=Malleret |first=Constance |date=May 4, 2025 |title=‘Like a religious thing’: free Lady Gaga concert draws 2.1m to Rio |url=https://www.theguardian.com/music/2025/may/04/like-a-religious-thing-free-lady-gaga-concert-draws-2-million-people-to-rio-de-janeiro-brazil?utm_source=chatgpt.com |access-date=May 4, 2025 |work=The Guardian |language=en-GB |issn=0261-3077}}
Operation
The event is held free of charge and is funded by both the City Hall of Rio de Janeiro and private sponsors.{{Cite web |date=February 14, 2025 |title='Todo Mundo no Rio': Corona patrocinará série de shows em Copacabana |url=https://economia.uol.com.br/noticias/redacao/2025/02/14/todo-mundo-no-rio-corona-patrocinara-show-de-lady-gaga-em-copacabana.htm |access-date=February 21, 2025 |publisher=UOL |language=pt-br}}{{Cite web |last=Sacchitiello |first=Bárbara |date=November 29, 2024 |title=Lady Gaga no Rio: patrocinadores viabilizarão evento com Prefeitura |url=https://www.meioemensagem.com.br/marketing/lady-gaga-no-rio-patrocinadores-irao-viabilizar-evento-com-prefeitura |access-date=February 21, 2025 |website=Meio e Mensagem |language=pt-br}} The megashow’s format is designed to offer the public a high-quality cultural experience, gathering major international music stars in an atmosphere of integration and celebration. The project also intends to turn the first Saturday of May into an iconic date — initially dubbed "Celebration May".{{Cite web |date=November 27, 2024 |title=Paes anuncia que assinou esta madrugada documento para ter 'grande estrela' internacional em Copacabana em maio |url=https://oglobo.globo.com/rio/noticia/2024/11/27/paes-anuncia-que-assinou-esta-madrugada-documento-para-ter-grande-estrela-internacional-em-copacabana-em-maio.ghtml |access-date=February 21, 2025 |website=O Globo |language=pt-br}}{{Cite web |date=November 22, 2024 |title=Lady Gaga: Prefeito do Rio de Janeiro sugere show gratuito em Copacabana em 2025 |url=https://rollingstone.com.br/musica/lady-gaga-prefeito-do-rio-de-janeiro-sugere-show-gratuito-em-copacabana-em-2025/ |access-date=February 21, 2025 |website=Rolling Stone Brasil |language=pt-br}}
Broadcast and coverage
To broaden access to the event, the shows are broadcast live. For instance, Madonna and Lady Gaga’s performances have been confirmed to be simultaneously broadcast by TV Globo, Multishow, and Globoplay.{{Cite web |date=May 4, 2024 |title=Que horas começa o show da Madonna? Veja onde será transmissão ao vivo e como ver pela TV |url=https://oglobo.globo.com/rio/noticia/2024/05/04/que-horas-comeca-o-show-da-madonna-veja-onde-sera-transmissao-ao-vivo-e-como-ver-pela-tv.ghtml |access-date=February 21, 2025 |website=O Globo |language=pt-br}}{{Cite web |date=February 11, 2025 |title=TV Globo, Multishow e Globoplay vão transmitir show de Lady Gaga no Rio |url=https://gshow.globo.com/multishow/noticia/tv-globo-multishow-e-globoplay-vao-transmitir-show-de-lady-gaga-no-rio.ghtml |access-date=February 21, 2025 |website=gshow |language=pt-br}} This strategy ensures that even those who are unable to attend Copacabana Beach in person can follow the show and participate in the celebration.{{Cite web |last=Pacheco |first=Mari |date=February 20, 2025 |title=Lady Gaga: coletiva para anúncio do show no Rio será transmitida ao vivo |url=https://portalpopline.com.br/lady-gaga-coletiva-anuncio-show-transmissao/ |access-date=February 21, 2025 |website=POPline |language=pt-BR}}
Economic impact and outlook
File: DespedidaGaga.jpg (center) during the finale of her 2025 performance, "Mayhem on the Beach"]]
The success of Madonna's show, which generated an economic impact of around R$300 million,{{Cite web |last=Coelho |first=Larissa |title=Show da Madonna trouxe retorno de mais de R$ 300 milhões para o Rio de Janeiro |url=https://www.cnnbrasil.com.br/economia/negocios/show-da-madonna-trouxe-retorno-de-mais-de-r-300-milhoes-para-o-rio-de-janeiro/ |access-date=February 21, 2025 |date=May 7, 2024 |publisher=CNN Brasil |language=pt-BR}} provided a strong argument for continuing the project. In an interview with the PodK Liberados podcast,{{Cite web |date=February 13, 2025 |title='Vai gastar dinheiro público com a Lady Gaga? Vou': Eduardo Paes comenta vinda da diva ao Rio |url=https://oglobo.globo.com/cultura/noticia/2025/02/13/vai-gastar-dinheiro-publico-com-a-lady-gaga-vou-eduardo-paes-comenta-vinda-da-diva-ao-rio.ghtml |access-date=February 21, 2025 |website=O Globo |language=pt-br}} Mayor Eduardo Paes stated:
"Are you going to spend public money on Lady Gaga? I will. I spent on Madonna too. Do you know why? Because it fills all the hotels, fills all the restaurants."These positive results reinforce the expectation that the megashows will not only promote culture but also boost the local economy, benefiting sectors such as hospitality and dining.{{Cite web |last=Valbão |first=Mariana |title=Prefeito do Rio confirma megashow no início de maio: "Pessoal gosta de Lady Gaga" |url=https://www.cnnbrasil.com.br/entretenimento/prefeito-do-rio-confirma-megashow-no-inicio-de-maio-pessoal-gosta-de-lady-gaga/ |date=December 27, 2024 |access-date=February 21, 2025 |publisher=CNN Brasil |language=pt-BR}} It is expected that the positive results of the project will encourage the continuation and strengthening of this series of events, attracting new partnerships and sponsors for future editions.{{Cite web |date=February 13, 2025 |title=A resposta de Eduardo Paes a críticas por "gastar com Lady Gaga" no Rio |url=https://rollingstone.com.br/musica/a-resposta-de-eduardo-paes-a-criticas-por-gastar-com-lady-gaga-no-rio/ |access-date=February 21, 2025 |website=Rolling Stone Brasil |language=pt-br}} Moreover, the Todo Mundo no Rio project reinforces the image of Rio de Janeiro as a global city capable of hosting large-scale cultural events with international appeal.{{Cite web |date=May 5, 2024 |title=Show de Madonna Rio atrai 1,6 milhão de pessoas à praia de Copacabana |url=https://prefeitura.rio/cidade/show-de-madonna-rio-atrai-16-milhao-de-pessoas-a-praia-de-copacabana/ |access-date=February 21, 2025 |website=Prefeitura da Cidade do Rio de Janeiro |language=pt-BR}}
Program and show history
The table below presents the history of the shows held and the outlook for future editions:
| class="wikitable sortable plainrowheaders" style="text-align:center;" width=100%
!scope="col" | Artist !scope="col" width=14%| Date !scope="col" | Part of !scope="col" | Supporting acts !scope="col" | Guests !scope="col" | Attendance !scope="col" width=2% class="unsortable" | {{Abbr|Ref.|Reference}} |
| scope="row"| Madonna
| May 4, 2024 | style="text-align:center;"|
| style="text-align:center;"| | 1.6 million | style="text-align:center;"| {{Cite web |last=Moratelli |first=Valmir |date=May 5, 2024 |title=Madonna coloca Copacabana no centro do mundo – do seu mundo |url=https://veja.abril.com.br/coluna/veja-gente/madonna-coloca-copacabana-no-centro-do-mundo-do-seu-mundo |access-date=February 21, 2025 |website=Veja |language=pt-BR}} |
|---|
| class="expand-child"
| colspan="6" style="border-bottom-width:3px; padding:5px;" | {{hidden | headercss = font-size: 100%; width: 95%; | contentcss = text-align: left; font-size: 100%; width: 95%; | header = Madonna's setlist | content = {{div col|colwidth=18em}} Act I
Act II
Act III
Act IV
Act V
{{div col end}} }} |
| scope="row"| Lady Gaga
| May 3, 2025 | style="text-align:center;"|
|{{n/a}} |2.5 million | style="text-align:center;"|{{cite web |title=Largest attendance of a free concert by a female artist |url=https://www.guinnessworldrecords.com/world-records/770378-largest-attendance-of-a-free-concert-by-a-female-artist |website=Guinness World Records |access-date=May 31, 2025}}{{Cite web |date=May 3, 2025 |title=Lady Gaga faz show arrebatador em Copacabana para delírio de 2,1 milhões de fãs |url=https://oglobo.globo.com/rio/noticia/2025/05/03/acabou-a-espera-lady-gaga-sobe-ao-palco-de-copacabana-para-delirio-de-mais-de-um-milhao-de-fas.ghtml |access-date=May 4, 2025 |website=O Globo |language=pt-br}} |
| class="expand-child"
| colspan="6" style="border-bottom-width:3px; padding:5px;" |{{hidden | headercss = font-size: 100%; width: 95%; | contentcss = text-align: left; font-size: 100%; width: 95%; | header = Lady Gaga's setlist | content = {{div col|colwidth=18em}} Act I: Of Velvet and Vice
Act II: And She Fell into a Gothic Dream
Act III: The Beautiful Nightmare That Knows Her Name Act IV: To Wake Her Is to Lose Her
Finale: Eternal Aria of the Monster Heart {{Div col end}} }} |
See also
- Operation Fake Monster, foiled bomb plot targeting the 2025 concert