Tone It Down
{{Infobox song
| name = Tone It Down
| cover = Tone that down.jpeg
| alt =
| type = single
| artist = Gucci Mane featuring Chris Brown
| album = Mr. Davis
| released = June 20, 2017
| recorded =
| studio =
| venue =
| genre = {{hlist|Hip hop|R&B}}
| length = 3:41
| label = {{hlist|GUWOP|1017|Atlantic}}
| writer = {{hlist|Radric Davis|Carl McCormick|Christian Ward|Floyd Bentley|Christopher Dotson|Christopher Brown{{cite web|url=http://www.warnerchappell.com/song-details/WW%20015082412%2000/571b566c-b393-058d-e053-4d14a8c0cafe|title=Tone It Down | Warner/Chappell Music|publisher=Warner/Chappell Music|access-date=October 7, 2017}}}}
| producer = {{hlist|Cardiak|Hitmaka[https://hypebeast.com/2017/6/gucci-mane-chris-brown-tone-it-down Gucci Mane & Chris Brown Share New Collab, "Tone It Down" | HYPEBEAST]|A1}}
| chronology = Gucci Mane
| prev_title = Down
| prev_year = 2017
| next_title = Fetish
| next_year = 2017
| misc = {{Extra chronology
| artist = Chris Brown
| type = singles
| prev_title = African Bad Gyal
| prev_year = 2017
| title = Tone It Down
| year = 2017
| next_title = Pie
| next_year = 2017
}}
}}
"Tone It Down" is a song by American rapper Gucci Mane featuring American singer Chris Brown. Produced by Cardiak, A1, and Hitmaka, it was released on June 20, 2017 as the lead single from Mane's album Mr. Davis (2017).[http://www.xxlmag.com/rap-music/new-music/2017/06/gucci-mane-chris-brown-tone-it-down/ Gucci Mane and Chris Brown Drop New Song 'Tone It Down' | XXL]
Background
"Tone It Down" was released about a month after he dropped the commercial mixtape Droptopwop. Mane and Brown had collaborated on previous releases like Brown's hit single "Party" co-starring Usher, Mane's b-side "MoonWalk" co-starring Akon, and "Ms. Breezy" off Brown's 2010 mixtape In My Zone 2.[http://www.billboard.com/articles/columns/hip-hop/7840864/gucci-mane-tone-it-down-chris-brown-song Gucci Mane's 'Tone It Down' Featuring Chris Brown: Listen | Billboard]
Composition
The song is based on a flute-driven production from Cardiak & Hitmaka.[http://www.hotnewhiphop.com/gucci-mane-tone-it-down-feat-chris-brown-prod-by-hitmaka-new-song.1974669.html Gucci Mane - Tone It Down Feat. Chris Brown (Prod. By Hitmaka)] Lyrically, the track has Gucci demanding those around him to take his actions seriously and humble themselves, hence the title. "Hold up lil homie tone it down / 'Cause the jewelry that you're rockin' is for kids / I'm a grown up," the rapper insists in his first verse.[http://www.thefader.com/2017/06/20/gucci-mane-tone-it-down-chris-brown Gucci Mane Drops “Tone It Down” Featuring Chris Brown | The FADER]
Critical reception
AllMusic praised the song for being "the best combination of rap bravado and vocal soul".{{cite web |url=https://www.allmusic.com/album/mr-davis-mw0003101238 |title=Mr. Davis – Gucci Mane |publisher=AllMusic |access-date=October 19, 2017 |last=Yeung |first=Neil Z. |archive-url=https://web.archive.org/web/20171013172304/https://www.allmusic.com/album/mr-davis-mw0003101238 |archive-date=October 13, 2017 |url-status=live }}
Music video
The music video was released August 6, 2017.[http://www.hotnewhiphop.com/gucci-mane-chris-brown-tone-it-down-video-new-video.42462.html Gucci Mane Feat. Chris Brown "Tone It Down" Video]
Charts
| class="wikitable sortable plainrowheaders" |
| Chart (2017)
! Peak |
|---|
| scope="row"|US Bubbling Under Hot 100 Singles (Billboard){{cite magazine |title=Billboard | magazine=Billboard |url=http://www.billboard.com/biz/search/charts?f[0]=ts_chart_artistname%3Agucci%20mane&f[1]=itm_field_chart_id%3A344&f[2]=ss_bb_type%3Achart_item&type=2&artist=gucci%20mane}}
| style="text-align:center;"|16 |
| scope="row"|US Bubbling Under R&B/Hip-Hop Singles (Billboard)[http://www.billboard.com/biz/charts/2017-08-26/bubbling-under-r-and-b-hip-hop-singles Billboard]
| style="text-align:center;"|2 |
| {{singlechart|Billboardrandbhiphopairplay|24|artist=Gucci Mane|rowheader=true|access-date=August 22, 2017}} |
Certifications
{{Certification Table Top}}
{{Certification Table Entry|region=New Zealand|artist=Gucci Mane|title=Tone It Down|type=single|award=Gold|relyear=2017|access-date=December 25, 2024|certyear=2023|source=radioscope}}
{{Certification Table Entry|type=single|region=United States|artist=Gucci Mane|title=Tone It Down|award=Gold|relyear=2017|certyear=2019}}
{{Certification Table Bottom|streaming=true | nosales=true | noshipments=true}}
Release history
| class="wikitable" |
| scope="col"| Region
! scope="col"| Date ! scope="col"| Format ! scope="col"| Label ! scope="col"| {{abbr|Ref.|Reference}} |
|---|
| scope="row" rowspan="2"| United States
|June 20, 2017 |rowspan="2" | {{hlist|1017|Atlantic}} |{{cite web|url=https://itunes.apple.com/us/album/tone-it-down-feat-chris-brown-single/id1247524476 |archive-url=https://web.archive.org/web/20170805074426/https://itunes.apple.com/us/album/tone-it-down-feat-chris-brown-single/id1247524476 |url-status=dead |archive-date=August 5, 2017 |title=Tone It Down by Gucci Mane featuring Chris Brown|website=iTunes }} |
| July 24, 2017
| Urban Contemporary radio |