Tracker (granola bar)

{{Short description|Chewy cereal bar}}

Tracker is a chewy cereal bar manufactured by Mars, Incorporated,{{Cite book|last1=Kenny|first1=Brian|url=https://books.google.com/books?id=m263DAAAQBAJ&dq=Tracker+granola+bar&pg=PA152|title=Marketing in Small Businesses|last2=Dyson|first2=Karen|date=22 July 2016 |publisher=Routledge|isbn=978-1-134-86081-4|pages=152|language=en}} which has been sold in the UK and Ireland since the 1980s.{{cite web|url =https://www.betterretailing.com/product-news/confectionery/tracker-bars-relaunch/ | website = betterretailing.com | title = Tracker bars relaunched with new look and recipe | first = Priyanka | last = Jethwa | date = 19 November 2019 | accessdate = 8 July 2022 }} The same product is sold in other parts of Europe under the manufacturers' Balisto brand.{{cite web|url = https://www.campaignlive.co.uk/article/branding-mars-weighs-name-change-tracker/138085 | first = Ravi | last = Chandiramani | website = campaignlive.co.uk| title = Mars weighs name change for Tracker | date = 7 March 2002 | accessdate = 8 July 2022 | quote = Mars is considering rebranding its Tracker bar as Balisto, its European equivalent [..and..] expand the brand's UK offering beyond its half a dozen existing variants to take in the dozen or so different versions marketed under the Balisto name [..] Tracker holds an 11% share of the UK cereal bar market, lagging far behind market leader Kellogg, whose combined Nutri-Grain and Special K brands enjoy a 58% share}}

Trackers come in seven flavours: Crunchy Peanut, Chocolate Chip, White Chocolate Chip, Roasted Nut, Raisin, Burst of Berries and Tangy Lemon.{{fact|date=July 2022}} Of these varieties, the first two are sold under the Balisto brand in Switzerland,{{fact|date=July 2022}} while three varieties are reportedly "certified" by the producer as kosher.{{cite web|url = https://www.thejc.com/news/uk/exclusive-mars-bars-go-kosher-1.9678 | publisher = The Jewish Chronicle | website = thejc.com | title = Exclusive: Mars bars go kosher | accessdate = 8 July 2022 | date = 4 June 2009 }}

The bars are individually wrapped, and are sold individually or (in some the case of some varieties) can be bought in multi-pack grocery boxes.{{cite web|url = https://scottishgrocer.co.uk/2020/01/08/breakfast-bites-back/ | website = scottishgrocer.co.uk | title = Breakfast bites back | date = 8 January 2020 | accessdate = 8 July 2022 }}

As of 2002, Mars' Tracker brand reportedly had an 11% market of the UK cereal bar market, behind Kellogg's Nutri-Grain and Special K products.