Transsion

Transsion Holdings Pvt Ltd was founded as Transsion Technology in Hong Kong in 2006, with a focus on the development, manufacturing, sales, and services of mobile communication products. Transsion entered the African market with its Tecno and Itel brands, and started focusing on the African market in July 2008, initially with feature phones.{{Cite news |url=https://www.stockfeel.com.tw/%E5%82%B3%E9%9F%B3%E6%89%8B%E6%A9%9F%EF%BC%9A%E9%9D%9E%E6%B4%B2%E6%89%8B%E6%A9%9F%E5%B8%82%E5%A0%B4%E7%9A%84%E5%B0%81%E7%8E%8B%E4%B9%8B%E8%B7%AF/ |title=傳音手機：非洲手機市場的封王之路 |last=韓 |first=江雪 |date=24 August 2018 |work=PEdaily.cn |access-date=2 January 2019 |language=zh}} Transsion released its first smartphone in 2014.

Transsion set up its Nigerian subsidiary in June 2008, and had subsidiaries in seven countries in Africa by October that year. Transsion set up a manufacturing plant in Ethiopia in 2011.{{Cite web |url=https://news.pedaily.cn/201809/435711.shtml |title=坚挺十多年，隐藏在非洲的中国手机巨头 |last=陈 |first=伊凡 |date=11 November 2018 |website=PEdaily.cn |language=zh |access-date=4 January 2019}} Transsion entered the Indian market in 2016. The market share of Transsion's smartphone brands in Africa combined surpassed that of Samsung in 2017, making Transsion the largest manufacturer of smartphones for the African market in the fourth quarter of 2017.{{Cite web |url=https://qz.com/africa/1374404/chinas-transsion-dominates-africas-phone-market-with-tecno-itel/ |title=A low-profile, Chinese handset maker has taken over Africa's mobile market |last=Dahir |first=Abdi Latif |date=30 August 2018 |website=Quartz Africa |access-date=4 January 2019}}{{Cite web |url=https://www.idc.com/getdoc.jsp?containerId=prCEMA43611218 |title=Africa's Smartphone Market Declines Despite Strong Performance of Region's Biggest Markets |last=Manek |first=Sheila |date=12 March 2018 |website=IDC |access-date=5 January 2019}} Transsion was also the largest manufacturer of mobile phones in Africa in the first half of 2017. Transsion's 2018 attempt at a reverse takeover failed.{{Cite news |url=https://finance.sina.cn/chanjing/gsxw/2018-06-19/detail-iheauxvz2404485.d.html |title=重组失败 传音能否"走出非洲" |last=石 |first=飞月 |date=19 June 2018 |work=Beijing Business Today |access-date=6 January 2019 |archive-url=https://web.archive.org/web/20190106014430/https://finance.sina.cn/chanjing/gsxw/2018-06-19/detail-iheauxvz2404485.d.html |archive-date=6 January 2019 |url-status=live |language=zh}}

In October 2018, Transsion Holdings started producing smartphones in their new manufacturing plant in Bangladesh.{{Cite web|title=深圳传音控股股份有限公司|url=https://www.transsion.com/en/mobile/about/profile.html|access-date=2020-07-11|website=www.transsion.com}} Transsion Holdings became a public listed company in September 2019 by listing on the STAR Market section of the Shanghai Stock Exchange.{{Cite web|date=30 September 2019|title=Transsion, maker of TECNO & Infinix smartphones, is now a public listed company|url=https://mobitrends.co.ke/transsion_holding_public_listed_company/|access-date=2020-07-11|website=MobiTrends Kenya – Smartphones & Tech News|language=en-US}}

In Q2 2023, Transsion became one of the top 5 smartphone vendors in the world, shipping 22.7 million smartphones to garner 9% market share.{{Cite web |last=Chenze |first=Emmanuel |date=27 July 2023 |title=Transsion is now one of the world's largest smartphone vendors |url=https://androidkenya.com/2023/07/canalys-q2-2023-numbers/ |access-date=2023-08-08 |website=Android Kenya |language=en-US}}

Transsion sells mobile phones in Africa, Middle East, Southeast Asia, South Asia, and Latin America.{{Cite web |url=https://www.ft.com/content/58c4fad8-c394-11e7-a1d2-6786f39ef675 |title=China's Transsion dominates African mobile phone market |last=Hancock |first=Tom |date=19 November 2017 |website=Financial Times |url-access=subscription}} It operates mobile phone brands Tecno, Itel, and Infinix, as well as after-sales support service Carlcare and accessories brand Oraimo. Spice, an Indian phone brand, was acquired from Spice Global in 2017.{{Cite news |url=http://www.geekpark.net/news/226948 |title=「非洲之王」传音：出海手机厂商的另类封王之路 |date=1 March 2018 |work=Geekpark |access-date=2 January 2019 |language=zh}} Transsion manufactures its phones in China, Ethiopia, Bangladesh, India, and Pakistan.{{Cite news |url=https://www.chinatimes.com/newspapers/20171121000098-260203 |title=大陸隱形冠軍 傳音手機 在非洲銷量第1 |last=賴 |first=瑩綺 |date=21 November 2017 |work=China Times |access-date=2 January 2019 |language=zh}} Transsion was the first non-African mobile phone company to set up an after-sales support network in Africa.

In 2021, Transsion held a 48.2% share of the African smartphone market.{{Cite book |last=Garlick |first=Jeremy |title=Advantage China: Agent of Change in an Era of Global Disruption |date=2024 |publisher=Bloomsbury Academic |isbn=978-1-350-25231-8 |pages=128}} Transsion's success in the African market has been attributed to tailoring its phones' features to the needs of the African market. Transsion's phones offer a feature that calibrates camera exposures for darker skin tones, allowing face details to be retained. Transsion developed phones with dual SIM functionality, which were well received because African users commonly used more than one SIM card at a time to save money. Transsion released phones with long battery life, which are suited to low electrification rates in Africa and the propensity of blackouts. The phones included support for multiple African languages, and Tecno was the first major mobile phone brand in Ethiopia to include support for an Amharic keyboard.

Transsion manufactures inexpensive mobile phones in Ethiopia, which has been a contributing factor in Ethiopia's high rate of cell phone use.{{Cite journal |last=Yan |first=Hairong |last2=Sautman |first2=Barry |date=2024 |title=China, Ethiopia and the Significance of the Belt and Road Initiative |journal=The China Quarterly |issue=257 |pages=222–247}}{{Rp|page=229}}

Transsion's music streaming service Boomplay comes pre-installed on Transsion phones. As of the middle of 2020, Boomplay had 75 million users in Africa.

Apart from its successes in the African market,{{Cite web |last=Chenze |first=Emmanuel |date=18 May 2023 |title=Transsion: the making of a juggernaut |url=https://androidkenya.com/2023/05/transsion-kenyan-market-dominance/ |access-date=2023-08-08 |website=Android Kenya |language=en-US}} Transsion is among the fastest growing smartphone brands in India, with a YoY growth of 40% in 2019. It was also the number one brand in the entry-level smartphone market.{{cite web |url=https://www.counterpointresearch.com/india-smartphone-shipments-reached-record-high-49-million-units-defying-economic-slowdown-trends-sectors/ |title=India Smartphone Shipments Reached a Record-High 49 Million units Defying the Economic Slowdown Trends in Other Sectors |first=Anshika |last=Jain |date=24 October 2019 |website=Counterpoint Research |access-date=11 December 2019}} Transsion's mobile phones are mostly entry-level to lower middle-range, and therefore not being intended for business clients.

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• {{Official|http://www.transsion.com/}}

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Category:Mobile phone manufacturers