Treasure (band)

Following the establishment of YG Entertainment's representative boy bands Big Bang (2006), Winner (2014), and iKon (2015), speculations regarding their next creation circulated as early as 2017.{{cite news|last=Park|first=So-young|date=March 13, 2017|script-title=ko:[단독] 'K팝스타2' 방예담, YG 최연소 보이그룹으로 전격 데뷔|language=ko|trans-title=[Exclusive] Bang Yedam of 'K-pop Star 2' to Make His Debut in YG's Youngest Boy Group|work=Osen|via=Naver|url=https://entertain.naver.com/ranking/read?oid=109&aid=0003495502|url-status=live|access-date=March 22, 2023|archive-url=https://web.archive.org/web/20170409212316/http://entertain.naver.com/ranking/read?oid=109&aid=0003495502|archive-date=April 9, 2017}} K-pop Star 2 (2012–2013) runner-up, Bang Ye-dam, was prominently featured in reports as a member of the nascent ensemble—heralded as the label's youngest male act, comprising trainees aged 15–17 with an average of four to five years of training. Potential aspirants had also appeared in Stray Kids (2017), namely Bang and K-pop Star{{'}}s (2011–2012) Choi Rae-sung.{{cite news|last=Lee|first=Jong-ho|date=November 22, 2017|script-title=ko:YG 측 "방예담·최래성 등 내년 데뷔 목표로 준비 중"|language=ko|trans-title=Representatives of YG: "Bang Ye-dam and Choi Rae-sung are Preparing to Debut Next Year"|work=Star News|url=http://star.mt.co.kr/stview.php?no=2017112214305261017|url-status=live|access-date=March 4, 2019|archive-url=https://web.archive.org/web/20190325082103/http://star.mt.co.kr/stview.php?no=2017112214305261017|archive-date=March 25, 2019}} In lieu of an immediate debut, a reality program was produced to facilitate their formation.{{cite news|last=Han|first=In-gu|date=June 19, 2017|script-title=ko:YG 올하반기 서바이벌프로그램 론칭|language=ko|trans-title=YG to Launch Survival Program in the Second Half of the Year|work=Star Today|url=https://www.mk.co.kr/star/hot-issues/view/2017/06/410845/|url-status=live|access-date=March 22, 2023|archive-url=https://web.archive.org/web/20230322033219/https://www.mk.co.kr/star/hot-issues/view/2017/06/410845/|archive-date=March 22, 2023}} It documented their creation through YG Treasure Box (2018–2019), revealing twenty-nine trainees who were gradually eliminated.{{cite magazine|last1=Herman|first1=Tamar|title=5 New K-Pop Acts to Watch in 2019|url=https://www.billboard.com/music/music-news/5-new-k-pop-acts-2019-8492739/|url-status=live|magazine=Billboard|date=January 8, 2019|access-date=April 11, 2023|archive-date=July 2, 2022|archive-url=https://web.archive.org/web/20220702024834/https://www.billboard.com/music/music-news/5-new-k-pop-acts-2019-8492739/}}[https://www.kpopherald.com/view.php?ud=201811081651326909019_2 ALT URL] It concluded with the selection of Haruto, Bang Ye-dam, So Jung-hwan, Junkyu, Park Jeong-woo, Yoon Jae-hyuk, and Choi Hyun-suk; collectively named Treasure.{{cite news|last1=Lee|first1=Min-young|title=YG unveils boy group 'Treasure'|url=https://www.koreatimes.co.kr/www/art/2019/07/682_262808.html|url-status=live|website=The Korea Times|date=January 28, 2019|access-date=April 11, 2023|archive-date=April 13, 2023|archive-url=https://web.archive.org/web/20230413104625/http://www.koreatimes.co.kr/www/art/2019/07/682_262808.html}} A secondary lineup was later introduced: Ha Yoon-bin, Mashiho, Doyoung, Yoshi, Jihoon, and Asahi, under Magnum.{{cite news|url=http://www.mydaily.co.kr/new_yk/html/read.php?newsid=201901291121311491&ext=na|title=양현석 대표, 'YG 보석함' 트레저 이어 두 번째 남성 그룹 만든다 발표|access-date=February 18, 2019|date=January 29, 2019|work=MyDaily|language=ko|url-status=live|archive-date=October 31, 2020|archive-url=https://web.archive.org/web/20201031043930/http://www.mydaily.co.kr/new_yk/html/read.php?newsid=201901291121311491&ext=na}} The two were collectively to be called Treasure 13;{{cite news|last1=Jang|first1=Da-min|title=YG to launch 'Treasure 13' boy band|url=https://www.koreatimes.co.kr/www/art/2022/06/398_263362.html|url-status=live|website=The Korea Times|date=February 9, 2019|access-date=April 11, 2023|archive-date=April 14, 2023|archive-url=https://web.archive.org/web/20230414005339/https://www.koreatimes.co.kr/www/art/2022/06/398_263362.html}} however, Ha's departure to become a soloist led to the amalgamation of Treasure and Magnum into a single definitive group, as the former.{{cite news|url=http://www.newsen.com/news_view.php?uid=202001060903150410|title=YG 측 "신인 Treasure 12 인조 데뷔 확정, 하윤빈 탈퇴"(공식)|access-date=January 6, 2020|date=January 6, 2020|work=Newsen|language=ko|url-status=live|archive-date=December 27, 2020|archive-url=https://web.archive.org/web/20201227021330/https://www.newsen.com/news_view.php?uid=202001060903150410}}

In the band, several members attained stints in entertainment; with Junkyu as a child model,{{cite news|last=Ji|first=Seung-hoon|date=July 28, 2023|script-title=ko:[뮤직IS] 왜 'YG 보석함'인지 알려드릴게요...트레저 10인의 매력 파헤치기 ③|language=ko|trans-title=[Music IS] Let Me Tell You Why It's Called 'YG Treasure Box'... Digging Into the Charms of 10 Treasurers ③|work=News1|url=https://isplus.com/article/view/isp202307270053|url-status=live|access-date=July 28, 2023|archive-url=https://web.archive.org/web/20230728055021/https://isplus.com/article/view/isp202307270053|archive-date=July 28, 2023}} Bang Ye-dam recording for animated shows,{{cite news|url=https://www.sedaily.com/NewsView/1ONKSU6UBB|title=방예담 귀요미 시절 울먹울먹, 이젠 다 컸네? 누나들 심쿵 '방귀대장 뿡뿡이' 녹음 현장|access-date=July 23, 2020|date=November 14, 2017|work=Sedaily|url-status=live|archive-date=June 6, 2020|archive-url=https://web.archive.org/web/20200606004139/https://www.sedaily.com/NewsVIew/1ONKSU6UBB}} and So Jung-hwan briefly starring as a child actor and participating in the Taekwondo demonstration team K-Tigers, earning accolades with them.{{cite news|url=http://www.iksannews.com/default/article_print.htm?part_idx=270&idx=29031|title=K-pop과 태권체조가 만들어 내는 '태권예술'|access-date=July 26, 2020|date=October 7, 2015|work=Iksan News|language=ko|url-status=live|archive-date=October 18, 2020|archive-url=https://web.archive.org/web/20201018054758/http://www.iksannews.com/default/article_print.htm?part_idx=270&idx=29031}} Mashiho starred in Akdong Musician's Spring of Winter (2016),{{cite news|url=https://entertain.naver.com/read?oid=420&aid=0000006100|title=[연예스페셜] 악동뮤지션 청음시사회 '사춘기극장' 현장 단독 공개!|access-date=August 20, 2019|date=December 30, 2016|work=Naver|language=ko|url-status=live|archive-date=October 30, 2020|archive-url=https://web.archive.org/web/20201030021757/https://entertain.naver.com/read?oid=420&aid=0000006100}} while Choi Hyun-suk and Junkyu competed on Mix Nine (2017–2018).{{cite news|url=http://osen.mt.co.kr/article/G1110801757|title='믹스나인' 양현석 사로잡은 반전의 男배틀, 김병관·최현석 강세[종합]|access-date=August 20, 2019|date=December 24, 2017|work=Osen|language=ko|url-status=live|archive-date=August 20, 2019|archive-url=https://web.archive.org/web/20190820115947/http://osen.mt.co.kr/article/G1110801757}} Bang became the first of the twelve to be scouted in June 2013 after the singing contest.{{cite news|last=Shim|first=Hee-jung|date=June 29, 2013|script-title=ko:'K팝스타2' 방예담, 악동뮤지션과 'YG 가족'|language=ko|trans-title='K-pop Star 2' Bang Yedam, Akdong Musician Join 'YG Family'|work=News1|url=https://www.news1.kr/articles/1201692|url-status=live|access-date=March 27, 2023|archive-url=https://web.archive.org/web/20130630184404/http://news1.kr/articles/1201692|archive-date=June 30, 2013}} Mashiho was accepted later that year as the second recruit through an audition held in Japan. Junkyu, Choi and Doyoung, and Jihoon, joined through private auditions facilitated by their respective academies in 2014, 2015, and 2016, respectively.{{cite web|last1=Bell|first1=Crystal|title=Meet Treasure, a New K-Pop Group Making Their Debut With Bold Single "Boy"|url=https://www.teenvogue.com/story/kpop-rookies-treasure-map|website=Teen Vogue|date=August 7, 2020|access-date=April 12, 2022|archive-date=August 9, 2020|archive-url=https://web.archive.org/web/20200809121618/https://www.teenvogue.com/story/kpop-rookies-treasure-map|url-status=live}} So, the youngest member, was cast less than a year before the broadcast of YG Treasure Box. Yoon Jae-hyuk, the only member to be street cast, joined the label a few months ahead of the show's premiere, as well as Asahi.

File:TREASURE logo.png

In January 2020, Treasure was re-introduced to the public with pictorials and a performance video for "Going Crazy" (미쳐가네; michyeogane),{{cite web|last1=Lee|first1=Sun-min|title=YG Entertainment's Treasure will debut in July|url=https://koreajoongangdaily.joins.com/2020/05/12/kpop/breaking-summer-official-debut/20200512120900420.html|url-status=live|website=Korea JoongAng Daily|date=May 12, 2020|access-date=April 11, 2023|archive-date=May 26, 2022|archive-url=https://web.archive.org/web/20220526084649/https://koreajoongangdaily.joins.com/2020/05/12/kpop/breaking-summer-official-debut/20200512120900420.html}} first unveiled on YG Treasure Box (2018–2019) and co-written by Mino of Winner.{{cite web|author=Yonhap|title=Rookie band Treasure aims to spread positive vibes with debut full album|url=https://www.koreaherald.com/view.php?ud=20210111001020|website=The Korea Herald|date=January 11, 2021|access-date=April 11, 2023|archive-date=January 24, 2021|archive-url=https://web.archive.org/web/20210124173545/http://www.koreaherald.com/view.php?ud=20210111001020|url-status=live}}{{Cite web|title=Songs Registered Under MINO / 송민호 (10004455)|url=https://www.komca.or.kr/srch2/srch_01_popup_mem_right.jsp?S_MB_CD=10004455|page=7|website=Korea Music Copyright Association|language=ko|access-date=April 11, 2023|archive-date=November 18, 2021|archive-url=https://web.archive.org/web/20211118061032/https://www.komca.or.kr/srch2/srch_01_popup_mem_right.jsp?S_MB_CD=10004455|url-status=live}} Their re-introduction also included variety programs such as Treasure Map.{{cite news|url=http://isplus.live.joins.com/news/article/article.asp?total_id=23676915|title=YG, 트레저 프로젝트 가동...최현석·지훈·요시·준규 프로필 공개|access-date=June 18, 2020|date=January 8, 2020|work=Ilgan Sports|url-status=dead|archive-date=November 1, 2020|archive-url=https://web.archive.org/web/20201101144922/http://isplus.live.joins.com/news/article/article.asp?total_id=23676915}}{{cite news|last=Lee|first=Min-ji|url=https://www.newsen.com/news_view.php?uid=202001151211292410|script-title=ko:YG 트레저TV 베일 벗었다, 좌충우돌 유투버 도전기|trans-title=YG's Treasure Removes Veil for TV, Challenges as Novice YouTubers|access-date=April 11, 2023|date=January 15, 2020|work=Newsen|language=ko|url-status=live|archive-date=April 11, 2023|archive-url=https://web.archive.org/web/20230411034933/https://www.newsen.com/news_view.php?uid=202001151211292410}} Modeled using Big Bang's debut as a blueprint, plans were set to release new music 3–4 times throughout the year, similar to how the quintet debuted with single albums in 2006.{{cite news|last1=Yoon|first1=So-yeon|title=Bang Ye-dam to drop single in June|url=https://koreajoongangdaily.joins.com/2020/05/21/kpop/Bang-Yedam-Treasure-YG-Entertainment/20200521111700336.html|url-status=live|website=Korea JoongAng Daily|date=May 21, 2020|access-date=April 11, 2023|archive-date=May 21, 2020|archive-url=https://web.archive.org/web/20200521171350/https://koreajoongangdaily.joins.com/2020/05/21/kpop/Bang-Yedam-Treasure-YG-Entertainment/20200521111700336.html}} Prior to their official debut, Treasure became the fastest Korean act to chart on the Billboard Social 50, remaining on the chart for six consecutive weeks,{{cite news|last=Kim|first=Eun-ae|url=http://osen.mt.co.kr/article/G1111362432|script-title=ko:YG 신인 트레저, 데뷔 전부터 빌보드 '소셜차트 50' 진입..K팝그룹 중 최단[종합]|trans-title=YG's Rookie, Treasure, Entered Billboard's 'Social Chart 50' Even Before Their Debut, the Shortest Time Among K-pop Acts [Comprehensive]|access-date=June 18, 2020|date=May 28, 2020|work=Osen|language=ko|url-status=live|archive-date=October 30, 2020|archive-url=https://web.archive.org/web/20201030080823/http://osen.mt.co.kr/article/G1111362432}}{{cite news|last1=Chang|first1=Dong-woo|title=YG Entertainment's K-pop group TREASURE officially debuts|url=https://en.yna.co.kr/view/AEN20200807006700315|url-status=live|website=Yonhap|date=August 7, 2020|access-date=April 11, 2023|archive-date=December 1, 2022|archive-url=https://web.archive.org/web/20221201174026/https://en.yna.co.kr/view/AEN20200807006700315}} and peaking at number 3 on August 29.{{cite magazine|last1=Rutherford|first1=Kevin|title=Treasure Scores New Peak on Social 50 Chart|url=https://www.billboard.com/pro/treasure-new-peak-social-50-chart/|magazine=Billboard|date=August 26, 2020|access-date=November 23, 2022|archive-date=October 6, 2022|archive-url=https://web.archive.org/web/20221006043817/https://www.billboard.com/pro/treasure-new-peak-social-50-chart/|url-status=live}} Additionally, the group amassed an estimated 1.49 million subscribers on their YouTube channel ahead of their debut.

Treasure debuted on August 7, 2020, with the single album The First Step: Chapter One, the inaugural installment of The First Step series. It garnered 170,000 pre-orders prior to its release, debuted atop the Circle Album Chart (formerly Gaon Album Chart),{{cite news|last=Kim|first=Eun-ae|url=https://tenasia.hankyung.com/music/article/2020082058284|script-title=ko:싹쓰리, 가온차트도 싹쓸이...트레저·블랙핑크 앨범·소셜 차트 나란히 1위|trans-title=SSAK3 Sweeps the Gaon Chart, Treasure and Blackpink Charts #1 Side by Side on the Album and Social Charts|access-date=June 18, 2020|date=August 20, 2020|work=Ten Asia|language=ko|url-status=live|archive-date=May 8, 2021|archive-url=https://web.archive.org/web/20210508105807/https://tenasia.hankyung.com/music/article/2020082058284}} and was certified platinum by the Korea Music Content Association (KMCA), becoming their first-ever certification.{{cite web|url=http://gaonchart.co.kr/main/section/certification/list.gaon?serviceGbn=ALBUM|title=가온 인증: 누적판매량 인증|trans-title=Gaon Certification: Albums|publisher=Gaon Chart|language=ko|access-date=February 10, 2022|archive-date=April 7, 2022|archive-url=https://web.archive.org/web/20220407015403/http://gaonchart.co.kr/main/section/certification/list.gaon|url-status=live}} The music video for its titular single, "Boy", received a "record amount of money" for its creation,{{cite news|author=Yonhap|title=Treasure, YG's 1st new K-pop act after Blackpink, to debut next month|url=https://en.yna.co.kr/view/AEN20200720006700315|url-status=live|website=Yonhap News Agency|date=July 20, 2020|access-date=April 11, 2023|archive-date=December 9, 2022|archive-url=https://web.archive.org/web/20221209201032/https://en.yna.co.kr/view/AEN20200720006700315}} surpassing 10 million views in 26 hours and 20 million views in six days on YouTube.{{cite magazine|author=Billboard Staff|title=YG's Newest K-Pop Boy Group Treasure on 'The First Step: Chapter Two': 'We're Doing This For Our Fans'|url=https://www.billboard.com/music/music-news/treasure-interview-the-first-step-chapter-two-9453023/|url-status=live|magazine=Billboard|date=September 21, 2020|access-date=November 23, 2022|archive-date=May 27, 2022|archive-url=https://web.archive.org/web/20220527030947/https://www.billboard.com/music/music-news/treasure-interview-the-first-step-chapter-two-9453023/}}{{cite news|url=http://isplus.live.joins.com/news/article/article.asp?total_id=23849600|title=트레저, '들어와' 셀피 버전 뮤직비디오 공개..팬 마음 저격|trans-title=Treasure, 'Come To Me' Selfie Version Music Video Revealed...|date=August 15, 2020|access-date=April 28, 2021|language=ko|author=Park Jung-sun|work=JoongAng Ilbo}} It also became their first to reach 100 million views on the platform.{{cite web|last1=Lee|first1=Jae-lim|title=Treasure's single 'Boy' surpasses 100 million views on YouTube|url=https://koreajoongangdaily.joins.com/2021/12/09/entertainment/kpop/Treasure-Boy-100-million-views/20211209151758153.html|url-status=live|website=Korea JoongAng Daily|date=December 9, 2021|access-date=April 11, 2023|archive-date=December 9, 2021|archive-url=https://web.archive.org/web/20211209081711/https://koreajoongangdaily.joins.com/2021/12/09/entertainment/kpop/Treasure-Boy-100-million-views/20211209151758153.html}} Treasure commenced with promotions on August 9 with their first broadcast on Inkigayo.{{cite web|last1=Hicap|first1=Jonathan|title=Boy band Treasure earns highest initial album sales among new K-pop artists this year|url=https://mb.com.ph/2020/08/17/boy-band-treasure-earns-highest-initial-album-sales-among-new-k-pop-artists-this-year/|url-status=live|website=Manila Bulletin|date=August 17, 2020|access-date=April 11, 2023|archive-date=November 27, 2020|archive-url=https://web.archive.org/web/20201127043220/https://mb.com.ph/2020/08/17/boy-band-treasure-earns-highest-initial-album-sales-among-new-k-pop-artists-this-year/}} The second installment was released on September 18 and placed second on the Circle Album Chart.{{cite news|url=https://sports.donga.com/article/all/20200910/102869943/1|title='컴백' 트레저, 신곡명은 '사랑해'...타이틀 포스터 공개|access-date=September 10, 2020|date=September 10, 2020|work=Sports Donga|language=ko|url-status=live|archive-date=October 26, 2020|archive-url=https://web.archive.org/web/20201026053250/https://sports.donga.com/article/all/20200910/102869943/1}} The lead single, "I Love You" (사랑해; saranghae), topped Rakuten Music for the month of September with less than two weeks of tracking.{{cite news|url=https://www.newsen.com/news_view.php?uid=202010031308570410|title=트레저, 日 라쿠텐뮤직 월간차트 1위까지 싹쓸이 '역시 괴물신인'|access-date=October 4, 2020|date=October 3, 2020|work=Newsen|language=ko|url-status=live|archive-date=October 22, 2020|archive-url=https://web.archive.org/web/20201022053136/https://www.newsen.com/news_view.php?uid=202010031308570410}} The third installment and its release on November 6 included lead single "Mmm" and the B-side "Orange" (오렌지; olenji), the group's first self-written song, created by Asahi.{{cite web|url=https://sports.donga.com/article/all/20201026/103624705/1|title=트레저, 11월 6일 컴백...챕터3 커밍순|date=October 28, 2020|access-date=October 27, 2020|archive-date=November 1, 2020|archive-url=https://web.archive.org/web/20201101161856/https://sports.donga.com/article/all/20201026/103624705/1|url-status=live}}{{cite news|url=http://mksports.co.kr/view/2020/1193693/|title=트레저, '오렌지' 첫 스페셜 라이브 영상 티저 공개|access-date=November 28, 2020|date=November 19, 2020|work=MK Sports|language=ko|url-status=live|archive-date=December 27, 2020|archive-url=https://web.archive.org/web/20201227021330/http://mksports.co.kr/view/2020/1193693/}} Concluding The First Step series, their first studio album was released on January 11, 2021.{{cite web|last=Choi|first=Ji-won|title=Treasure closes 'First Step' with first studio album 'Treasure Effect'|url=https://www.koreaherald.com/view.php?ud=20210111001053|url-status=live|website=The Korea Herald|date=January 11, 2021|access-date=April 11, 2023|archive-date=January 12, 2021|archive-url=https://web.archive.org/web/20210112023347/http://www.koreaherald.com/view.php?ud=20210111001053}} It marked their third number one on the Circle Album Chart and debuted atop for the month of January.{{cite web|url=http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=03&hitYear=2021&termGbn=week|script-title=ko:2021년 03주차 Album Chart|trans-title=Week 3 2021 Album Chart|website=Gaon Chart|publisher=Korea Music Content Association|access-date=April 15, 2021|language=ko|title=Circle Chart}}{{cite news|url=http://www.rpm9.com/news/article.html?id=20210211090001|title=가온차트, 2021년 1월 차트 발표...경서·트레저·아이유·쇼미9·블핑 각 1위|trans-title=|date=February 11, 2021|access-date=March 1, 2021|language=ko|author=Park Dong-sun|work=RPM9}} The series ended with over 710,000 copies sold in three months{{cite news|url=http://osen.mt.co.kr/article/G1111474140|title=YG 트레저, 데뷔 3개월만에 음반판매 70만장 돌파..올해 가장 유력한 신인상 후보|access-date=November 16, 2020|date=November 16, 2020|work=Osen|language=ko|url-status=live|archive-date=December 9, 2020|archive-url=https://web.archive.org/web/20201209071946/http://osen.mt.co.kr/article/G1111474140}} and one million in five months,{{cite web|author=Yonhap|title=Treasure sells 1 million albums in 5 months since debut|url=https://www.koreatimes.co.kr/www/nation/2021/01/732_302772.html|url-status=live|website=The Korea Times|date=January 20, 2021|access-date=April 11, 2023|archive-date=November 28, 2022|archive-url=https://web.archive.org/web/20221128150508/http://www.koreatimes.co.kr/www/nation/2021/01/732_302772.html}} earning the band multiple awards, including their first at the Asia Artist Awards.{{cite news|url=http://www.xportsnews.com/?ac=article_view&entry_id=1358714|title=[2020 AAA] 트레저X시크릿넘버, 신인상 수상 "겸손한 아티스트 될 것"|access-date=November 28, 2020|date=November 28, 2020|work=XportsNews|language=ko|url-status=live|archive-date=December 7, 2020|archive-url=https://web.archive.org/web/20201207134856/http://www.xportsnews.com/?ac=article_view&entry_id=1358714}}

Treasure lent their voices to the soundtrack of the TV Tokyo Japanese anime, Black Clover.{{cite web|last=Park|first=Ji-won|title=Are K-pop and anime the perfect match? Idols Treasure, GFriend's SinB, Momoland and Oh My Girl are singing their way into Japanese and Korean animated films – and going viral with YouTube videos and TikTok dance-offs|url=https://www.scmp.com/magazines/style/k-pop/news/article/3120068/are-k-pop-and-anime-perfect-match-idols-treasure|url-status=live|website=South China Morning Post|date=February 2, 2021|access-date=April 11, 2023|archive-date=February 2, 2021|archive-url=https://web.archive.org/web/20210202023640/https://www.scmp.com/magazines/style/k-pop/news/article/3120068/are-k-pop-and-anime-perfect-match-idols-treasure}}[https://www.koreatimes.co.kr/www/art/2021/01/398_303083.html Alt URL] First revealed on January 5, 2021, in the anime itself,{{cite web|author=MGP|title=Treasure sings new ending song of anime 'Black Clover'|url=https://www.gmanetwork.com/news/lifestyle/hobbiesandactivities/770533/treasure-sings-new-ending-song-of-anime-black-clover/story/|url-status=live|website=GMA Network|date=January 5, 2021|access-date=April 11, 2023|archive-date=January 5, 2021|archive-url=https://web.archive.org/web/20210105105001/https://www.gmanetwork.com/news/lifestyle/hobbiesandactivities/770533/treasure-sings-new-ending-song-of-anime-black-clover/story/}} the song also served as the band's first original Japanese release.{{cite web|last=Lee|first=M|title=Rookie boy band Treasure to drop first Japanese album in March|url=https://en.yna.co.kr/view/AEN20210121002900315|url-status=live|website=Yonhap News Agency|date=January 21, 2021|access-date=April 11, 2023|archive-date=January 21, 2021|archive-url=https://web.archive.org/web/20210121014241/https://en.yna.co.kr/view/AEN20210121002900315}}[https://www.koreatimes.co.kr/www/art/2023/04/398_302822.html ALT URL] It was digitally released as two versions on January 22 and February 14, respectively;{{cite news|author=Kstyle Editorials|script-title=ja:Treasure、日本オリジナル曲「Beautiful -Anime Edit-」をサプライズで配信リリース...主要音楽サイトで1位獲得|trans-title=Treasure Surprise Release of Japanese Original Song "Beautiful -Anime Edit-" Ranked #1 on Music Platforms|url=https://news.kstyle.com/article.ksn?articleNo=2160896|url-status=live|access-date=December 15, 2021|date=January 23, 2021|work=Kstyle|language=ja|archive-date=January 23, 2021|archive-url=https://web.archive.org/web/20210123095005/https://news.kstyle.com/article.ksn?articleNo=2160896}} where the full version of "Beautiful" entered the Billboard Japan Hot 100 chart at number 58,Beautiful:{{cite web|url=http://www.billboard-japan.com/charts/detail?a=hot100&year=2021&month=03&day=1|title=Hot 100 [2021/02/24 公開]|date=March 1, 2021|work=Billboard Japan|language=ja|access-date=March 1, 2021|archive-date=February 27, 2021|archive-url=https://web.archive.org/web/20210227083257/http://www.billboard-japan.com/charts/detail?a=hot100&year=2021&month=03&day=1|url-status=live}} and the Billboard World Digital Song Sales chart at twenty-third.{{cite news|url=https://www.forbes.com/sites/hughmcintyre/2021/02/25/treasure-bts-nct-127-chung-ha-and-kang-daniel-essential-moves-on-this-weeks-world-songs-chart/?sh=3edabd6d7e7f|title=Treasure, BTS, NCT 127, Chung Ha And Kang Daniel: Essential Moves On This Week's World Songs Chart|trans-title=|date=February 25, 2021|access-date=April 15, 2021|language=en|author=Hugh McIntyre|work=Forbes}} In commemoration of Black Clover's final episode, the full version was aired at the request of its director.{{cite news|author=KStyle Editorals|script-title=ja:TREASURE、アニメ「ブラッククローバー」の最終話で「Beautiful」のフルバージョンを地上波初オンエア！|trans-title=Treasure releases the full version of "Beautiful" for the first time on TV in the final episode of the anime "Black Clover"!|url=https://news.kstyle.com/article.ksn?articleNo=2165369|url-status=live|date=March 29, 2021|access-date=April 15, 2021|work=KStyle|language=ja|archive-date=March 29, 2021|archive-url=https://web.archive.org/web/20210329064851/https://news.kstyle.com/article.ksn?articleNo=2165369}} Their Japanese debut album, sharing a title with their first full-length album, was released on March 31. It included the Japanese versions of all their Korean releases to date, with the group's newest single, "Beautiful", and the accompanied music video. The album debuted and consecutively charted at number one for four days on the Oricon Daily Chart,{{cite news|last=Ji|first=Min-kyung|url=http://osen.mt.co.kr/article/G1111552955|script-title=ko:YG 트레저, 日 오리콘 주간 차트 1위.."팬분들 사랑에 감동" [공식]|trans-title=YG Treasure, Japan Oricon Weekly Chart No. 1: "Thankful For the Love Shown by Fans" [Official]|access-date=June 18, 2020|date=April 6, 2021|work=Osen|language=ko|url-status=live|archive-date=October 30, 2020|archive-url=https://web.archive.org/web/20201030080823/http://osen.mt.co.kr/article/G1111362432}} and debuted atop the weekly chart with over 57,000 sales in its first week.{{cite news|author=Oricon|script-title=ja:男性12人組グループ・Treasure、自身初1位を獲得「ファンの皆様のたくさんの愛を感じて感動」【オリコンランキング】|trans-title=12-member Male Group Treasure Places 1st for the First Time: "We Were Touched by the Love From All the Fans" [Oricon Ranking]|url=https://www.oricon.co.jp/news/2189638/full/|url-status=live|date=April 6, 2021|access-date=April 15, 2021|language=ja|work=Oricon News|archive-date=April 5, 2021|archive-url=https://web.archive.org/web/20210405191958/https://www.oricon.co.jp/news/2189638/full/}} The band first appeared on terrestrial broadcast in Japan with the Nippon TV music program Buzz Rhythm, where they performed the Japanese version of "Boy",{{cite news|last=Lee|first=Seung-hoon|url=http://osen.mt.co.kr/article/G1111550775|script-title=ko:YG 트레저, 日 데뷔 성공적→오리콘 3일째 1위..열도 흔든 '틴 크러시' [공식]|trans-title=YG Treasure's Successful Debut in Japan → 1st Place on Oricon For 3rd Day, 'Teen Crush' That Shook the Heat [Official]|date=April 3, 2021|access-date=May 3, 2021|work=OsenN|language=ko|url-status=live|archive-date=April 10, 2021|archive-url=https://web.archive.org/web/20210410202209/http://osen.mt.co.kr/article/G1111550775}} in conjunction to their official debut in the country.{{cite news|last1=Hwang|first1=You-mee|title=[Today's K-pop] Treasure's pre-debut release already hot in Japan|url=https://www.koreaherald.com/view.php?ud=20210310000919|url-status=live|website=The Korea Herald|date=March 10, 2021|access-date=April 11, 2023|archive-date=March 10, 2021|archive-url=https://web.archive.org/web/20210310172243/http://www.koreaherald.com/view.php?ud=20210310000919}}

File:TREASURE.jpg in Seoul on April 10, 2022]]

YG Entertainment publicized a prelude for "The Second Step" on New Year's Day,{{cite news|url=http://osen.mt.co.kr/article/G1111730909|title=트레저, YG 새해 첫 컴백 확정..'커밍순' 포스터 공개|trans-title=Treasure, YG's First Comeback Confirmed in the New Year ... 'Coming Soon' Poster Released|date=January 1, 2022|access-date=January 5, 2022|language=ko|author=Son Mi-kyung|work=Osen}} heralding The Second Step: Chapter One, their first extended play (EP), and its release on February 15, 2022.{{cite web|last1=Dong|first1=Sun-hwa|title=From Treasure to Apink, a wave of K-pop stars to drop new songs next month|url=https://www.koreatimes.co.kr/www/art/2022/01/732_322672.html|website=The Korea Times|date=January 21, 2022|access-date=January 25, 2022|archive-date=January 22, 2022|archive-url=https://web.archive.org/web/20220122215521/http://www.koreatimes.co.kr/www/art/2022/01/732_322672.html|url-status=live}} 600,000 records were pre-ordered in eight days

whilst 700,000 were sold in three days.{{Cite news|url=https://www.yna.co.kr/view/AKR20220219021000005?input=1195m|author=Lee Tae-soo|title=트레저, 새 미니음반 3일 만에 70만 장 이상 팔려|trans-title=Treasure's Latest Mini Album Sold Over 700,000 Copies in 3 Days|work=Yonhap News Agency|publisher=|date=February 19, 2022|access-date=February 23, 2022|language=ko|archive-date=February 23, 2022|archive-url=https://web.archive.org/web/20220223071931/https://www.yna.co.kr/view/AKR20220219021000005?input=1195m|url-status=live}} It was also listed in the twenty-five best K-pop albums of 2022 by Billboard staff.{{cite magazine|last1=Benjamin|first1=Jeff|last2=Lynch|first2=Joe|last3=Oak|first3=Jessica|last4=Rowley|first4=Glenn|title=The 25 Best K-Pop Albums of 2022: Staff Picks|url=https://www.billboard.com/lists/best-kpop-albums-songs-2022/treasure-the-second-step-chapter-one/|magazine=Billboard|date=December 30, 2022|access-date=October 10, 2023|archive-date=December 30, 2022|archive-url=https://web.archive.org/web/20221230220355/https://www.billboard.com/lists/best-kpop-albums-songs-2022/treasure-the-second-step-chapter-one/|url-status=live}} Its titular single, "Jikjin" (직진), obtained ₩500,000,000 ($420,000) for its music video,{{cite web|last1=Dong|first1=Sun-hwa|title=TREASURE takes next step in musical journey with 'JIKJIN'|url=https://www.koreatimes.co.kr/www/news/nation/2022/02/732_323954.html|website=The Korea Times|date=February 15, 2022|access-date=February 23, 2022|archive-date=February 23, 2022|archive-url=https://web.archive.org/web/20220223061250/https://www.koreatimes.co.kr/www/news/nation/2022/02/732_323954.html|url-status=live}} amassing 10 million views in 21 hours, and 20 million in under three days, also career highs{{cite web|last1=Yang|first1=Hayley|title=Treasure's music video for 'Jikjin' surpasses 20 million views in just 3 days|url=https://koreajoongangdaily.joins.com/2022/02/18/entertainment/kpop/treasure-jikjin-yg-treasure-box/20220218135830886.html|website=Korea JoongAng Daily|date=February 18, 2022|access-date=February 23, 2022|archive-date=February 20, 2022|archive-url=https://web.archive.org/web/20220220235835/https://koreajoongangdaily.joins.com/2022/02/18/entertainment/kpop/treasure-jikjin-yg-treasure-box/20220218135830886.html|url-status=live}} rising five times faster. It reaped their first music show trophy on Show Champion{{Cite news|url=https://star.mt.co.kr/stview.php?no=2022022318260742325|author=Lee Si-yeon|title='쇼챔' 트래저, 태연 등 꺾고 1위 '팬들 향해 직진'[★밤TView]|trans-title=Show Champion's Treasure Defeats Taeyeon Among Others For 1st Place 'Going Straight to the Fans' [★Night TView]|work=Star News|publisher=|date=February 23, 2022|access-date=February 23, 2022|language=ko|archive-date=February 23, 2022|archive-url=https://web.archive.org/web/20220223114740/https://star.mt.co.kr/stview.php?no=2022022318260742325|url-status=live}} and earliest entry on Circle Digital Chart."Jikjin": {{cite web|url=http://gaonchart.co.kr/main/section/chart/online.gaon?nationGbn=T&serviceGbn=ALL&targetTime=08&hitYear=2022&termGbn=week|script-title=ko:2022년 08주차 Digital Chart|trans-title=Week 08 of 2022 Digital Chart|publisher=Korea Music Content Association|language=ko|access-date=February 24, 2022|archive-date=February 24, 2022|archive-url=https://web.archive.org/web/20220224020236/http://gaonchart.co.kr/main/section/chart/online.gaon?nationGbn=T&serviceGbn=ALL&targetTime=08&hitYear=2022&termGbn=week|url-status=dead}} Its B-side, "Darari" ({{lang|ko|다라리}}), found success on TikTok, reaching 500 million views with over one million uploads,{{Cite web|last=|first=|title=How did TikTok become main marketing tool for K-pop?|url=https://www.koreatimes.co.kr/www/art/2022/08/732_329223.html|website=The Korea Times|date=May 16, 2022|language=en|access-date=August 25, 2022}} and was one of the most shazamed and streamed K-pop songs of 2022 on Apple Music and Spotify.{{cite web|last=Chin|first=Carmen|title=Apple shares the 25 most Shazamed K-pop songs of 2022, featuring BTS, Blackpink, Treasure and more|url=https://www.nme.com/news/music/apple-25-most-shazamed-k-pop-songs-of-2022-bts-jessi-b-i-blackpink-3358771|url-status=live|website=NME|date=December 1, 2022|access-date=April 11, 2023|archive-date=December 1, 2022|archive-url=https://web.archive.org/web/20221201185853/https://www.nme.com/news/music/apple-25-most-shazamed-k-pop-songs-of-2022-bts-jessi-b-i-blackpink-3358771}}{{cite web|last=Chin|first=Carmen|title=Spotify unveils its most-streamed K-pop songs of 2022, featuring BTS, Blackpink and more|url=https://www.nme.com/news/music/spotify-wrapped-most-streamed-k-pop-songs-of-2022-bts-blackpink-3358758|url-status=live|website=NME|date=December 1, 2022|access-date=April 11, 2023|archive-date=December 1, 2022|archive-url=https://web.archive.org/web/20221201100132/https://www.nme.com/news/music/spotify-wrapped-most-streamed-k-pop-songs-of-2022-bts-blackpink-3358758}} Released on October 4,{{cite web|last1=Park|first1=Jun-hee|title=Treasure hopes 2nd EP 'The Second Step: Chapter Two' will be a present for fans|url=https://www.koreaherald.com/view.php?ud=20221003000129|website=The Korea Herald|date=October 3, 2022|access-date=October 5, 2022|archive-date=October 3, 2022|archive-url=https://web.archive.org/web/20221003085353/https://www.koreaherald.com/view.php?ud=20221003000129|url-status=live}} titular single, "Hello", from their sophomore EP was listed as one of five best K-pop songs of 2022 by Time{{cite web|last1=Moon|first1=Kat|title=The Best K-Pop Songs and Albums of 2022|url=https://time.com/6240691/best-kpop-2022/|website=Time Magazine|date=December 13, 2022|access-date=October 5, 2022|archive-date=March 28, 2023|archive-url=https://web.archive.org/web/20230328053106/https://time.com/6240691/best-kpop-2022/|url-status=live}} while its Japanese equivalent became their first album to be certified gold by the Recording Industry Association of Japan (RIAJ).{{cite certification|region=Japan|artist=Treasure|title=The Second Step: Chapter Two|type=album|certyear=2023|certmonth=1|access-date=February 10, 2023|archive-url=https://web.archive.org/web/20230204231936/https://www.riaj.or.jp/f/data/cert/gd.html}} Bang Ye-dam and Mashiho, who went on hiatus in May to pursue studies in music and recuperate in health, respectively, were absent;{{cite news|date=May 27, 2022|title=트레저 측 "방예담 음악공부-마시호 휴식, 당분간 10인조 활동"|url=https://www.newsen.com/news_view.php?uid=202205271602336310|language=Korean|work=Newsen|access-date=November 8, 2022|author=Park Soo-in}} both departed in November.{{cite web|last=Yeo|first=Gladys|title=Treasure announce departure of members Mashiho and Bang Ye-dam|url=https://www.nme.com/news/music/treasure-yg-entertainment-announce-departure-mashiho-bang-ye-dam-3344707|url-status=live|website=NME|date=November 8, 2022|access-date=April 11, 2023|archive-date=November 8, 2022|archive-url=https://web.archive.org/web/20221108064444/https://www.nme.com/news/music/treasure-yg-entertainment-announce-departure-mashiho-bang-ye-dam-3344707}} They embarked on their first arena tour in Japan that month{{cite web|author=Yonhap|title=Treasure kicks off Japanese arena tour|url=https://world.kbs.co.kr/service/contents_view.htm?lang=e&menu_cate=enternews&id=&board_seq=431793|website=KBS World|date=November 28, 2022|access-date=April 19, 2023|archive-date=November 29, 2022|archive-url=https://web.archive.org/web/20221129120515/http://world.kbs.co.kr/service/contents_view.htm?lang=e&menu_cate=enternews&id=&board_seq=431793|url-status=live}}—the largest debut tour held in the country by a Korean act, exceeding 300,000 attendees{{cite web|last=Cho|first=Yong-jun|title=Boy band Treasure completes Japanese leg of ongoing Asian tour|url=https://koreajoongangdaily.joins.com/2023/01/30/entertainment/kpop/Korea-Kpop-Treasure/20230130153052997.html|url-status=live|website=Korea JoongAng Daily|date=January 30, 2023|access-date=June 14, 2023|archive-date=January 30, 2023|archive-url=https://web.archive.org/web/20230130070000/https://koreajoongangdaily.joins.com/2023/01/30/entertainment/kpop/Korea-Kpop-Treasure/20230130153052997.html}}—later extended to an Asia tour dubbed "Hello", in correlation to its latest release,{{cite web|last1=Yim|first1=Seung-hye|title=Boy band Treasure to embark on its first Asian tour early next year|url=https://koreajoongangdaily.joins.com/2022/12/28/entertainment/kpop/korea-treasure-treasure-asia-tour/20221228184600227.html|website=Korea JoongAng Daily|date=December 28, 2022|access-date=April 13, 2023|archive-date=December 28, 2022|archive-url=https://web.archive.org/web/20221228121454/https://koreajoongangdaily.joins.com/2022/12/28/entertainment/kpop/korea-treasure-treasure-asia-tour/20221228184600227.html|url-status=live}} concluding with {{estimated}} 420,000 people.{{cite web|last=Gong|first=Mina|title=Treasure successfully completed the tour with 420,000 spectators: "I'll be back soon"|url=http://www.spotvnews.com/news/articleView.html?idxno=49672|url-status=live|website=SPOTV News|date=May 22, 2023|access-date=June 14, 2023|archive-date=June 14, 2023|archive-url=https://web.archive.org/web/20230614072639/http://www.spotvnews.com/news/articleView.html?idxno=49672}}

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|image1= 230415 트레저 Hello Tour in Manila.jpg

|caption1= Treasure performing their Hello Tour in Manila, Philippines in April 2023.

|image2= 230806 트레저 (TREASURE) SBS 파워FM 두시탈출 컬투쇼.jpg

|caption2=SBS Power FM's Cultwo Show guests Treasure on August 8, 2023.}}

The ten-piece reunited with the Black Clover franchise for its theatrical soundtrack, with "Here I Stand".{{cite web|last=Kim|first=Hyeon-rok|title=Treasure sings the theme song for the popular Japanese anime 'Black Clover'|url=http://www.spotvnews.com/news/articleView.html?idxno=23334|url-status=live|website=SPOTV News|date=December 17, 2022|access-date=April 11, 2023|archive-date=April 12, 2023|archive-url=https://web.archive.org/web/20230412121754/http://www.spotvnews.com/news/articleView.html?idxno=23334}} It became their first number one hit on the Billboard Japan Hot 100,{{cite magazine|title=Treasure's 'Here I Stand' Hits No. 1 on Japan Hot 100|url=https://www.billboard.com/music/chart-beat/treasure-here-i-stand-japan-hot-100-1235298788/|url-status=live|magazine=Billboard|date=April 5, 2023|access-date=April 13, 2023|archive-date=April 11, 2023|archive-url=https://web.archive.org/web/20230411032353/https://www.billboard.com/music/chart-beat/treasure-here-i-stand-japan-hot-100-1235298788/}} and first platinum certification awarded by the RIAJ ensued from its integration into their Japanese single album of the same title.{{cite web|last=Kim|first=Won-gyeom|title=Treasure Japan's first single 'Here I Stand', sold 320,000 copies in 5 days... Platinum Certification|url=http://www.spotvnews.com/news/articleView.html?idxno=42222|url-status=live|website=SPOTV News|date=April 11, 2022|access-date=April 11, 2023|archive-date=April 13, 2023|archive-url=https://web.archive.org/web/20230413071026/http://www.spotvnews.com/news/articleView.html?idxno=42222}} Its certification was attained five days following its release on March 29, 2023, and placed second on the Oricon Weekly chart with 235,347 copies sold,{{Cite web|script-title=ja:週間 シングルランキング 2023年04月10日付|trans-title=Weekly Single Ranking April 10, 2023|url=https://www.oricon.co.jp/rank/js/w/2023-04-10/|date=April 10, 2023|access-date=June 14, 2023|website=Oricon|language=ja|url-status=dead|archive-date=April 5, 2023|archive-url=https://web.archive.org/web/20230405023510/https://www.oricon.co.jp/rank/js/w/2023-04-10/}} generating ¥464.4 million ($3.51 million) in five days.{{Cite web|script-title=ja:週間 総合シリーズ別ランキング 2023年04月10日付|trans-title=Weekly Overall Series Ranking April 10, 2023|url=https://www.oricon.co.jp/rank/zzl/w/2023-04-10/|date=April 10, 2023|access-date=June 14, 2023|website=Oricon|language=ja|url-status=dead|archive-date=April 8, 2023|archive-url=https://web.archive.org/web/20230408145333/https://www.oricon.co.jp/rank/zzl/w/2023-04-10/}} The band toured for two months across five cities of Japan for a nationwide fan meeting until its completion on November 12, 2023. It resulted them to visit an audience of half a million attendees across all stages since the outset of the year,{{cite news|last=Seon|first=Mi-kyung|url=http://www.osen.co.kr/article/G1112222765|script-title=ko:트레저, '꿈의 무대' 도쿄돔서 日 팬미팅 투어 완벽 피날레|trans-title=TREASURE's 'Stage of Dreams' and its Perfect Finale of Their Japan Fan Meeting Tour at Tokyo Dome|access-date=November 22, 2023|date=November 14, 2023|work=OSEN|language=ko|url-status=live|archive-date=November 22, 2023|archive-url=https://web.archive.org/web/20231122090659/http://www.osen.co.kr/article/G1112222765}} and steered the band to become the first Korean act to enter Tokyo Dome for a fan meeting.{{cite web|last1=Yang|first1=Haley|title=Treasure to host fan event at Tokyo Dome in November|url=https://koreajoongangdaily.joins.com/2023/08/04/entertainment/kpop/treasure-yg/20230804150343796.html|website=Korea JoongAng Daily|date=August 4, 2023|access-date=November 24, 2023|archive-date=August 5, 2023|archive-url=https://web.archive.org/web/20230805035821/https://koreajoongangdaily.joins.com/2023/08/04/entertainment/kpop/treasure-yg/20230804150343796.html|url-status=live}}

Treasure ushered a "reboot" project through a partnership with Columbia Records for global distribution and local marketing in North America,{{cite web|last1=Choi|first1=Ji-won|title=YG's Treasure taps into US market with Columbia Records|url=https://www.koreaherald.com/view.php?ud=20230703000668|website=The Korea Herald|date=July 3, 2023|access-date=July 4, 2023|archive-date=July 4, 2023|archive-url=https://web.archive.org/web/20230704045107/https://www.koreaherald.com/view.php?ud=20230703000668|url-status=live}} in tandem to their first official sub-unit, T5, with So Jung-hwan, Junkyu, Jihoon, Yoon Jae-hyuk, and Doyoung.{{cite web|last1=Hong|first1=Yoo|title=Treasure's first unit T5 to debut with single "Move"|url=https://www.koreaherald.com/view.php?ud=20230619000533|website=The Korea Herald|date=June 19, 2023|access-date=June 20, 2023|archive-date=June 19, 2023|archive-url=https://web.archive.org/web/20230619050110/https://www.koreaherald.com/view.php?ud=20230619000533|url-status=live}} Its creation was fostered amidst those who raised their hands and believed to be the most "handsome" within the band, molding the self-proclaimed "flower boy quintet".{{cite web|last1=Lacuata|first1=Rose Carmelle|title=Meet the members of T5, K-pop group Treasure's new sub-unit|url=https://news.abs-cbn.com/entertainment/06/18/23/meet-the-members-of-k-pop-group-treasures-sub-unit-t5|website=ABS-CBN News|date=June 18, 2023|access-date=June 20, 2023|archive-date=June 18, 2023|archive-url=https://web.archive.org/web/20230618181858/https://news.abs-cbn.com/entertainment/06/18/23/meet-the-members-of-k-pop-group-treasures-sub-unit-t5|url-status=live}} Its digital single, "Move", served as a pre-release for the decet's second studio album,{{cite news|script-title=ja:Treasure、ニューアルバム『Reboot』8月リリース 7月からは新ユニット・T5が始動|trans-title=Treasure to Release New Album "Reboot" in August, New Unit T5 Will Begin in July|url=https://www.billboard-japan.com/d_news/detail/126350|date=June 12, 2023|access-date=June 12, 2023|work=Billboard Japan|language=ja}} and marked Junkyu's first solely penned piece. Released on July 28, 2023{{cite web|last1=Hong|first1=Yoo|title=Treasure hits reboot with 2nd studio album|url=https://www.koreaherald.com/view.php?ud=20230728000561|website=The Korea Herald|date=July 28, 2023|access-date=August 3, 2023|archive-date=July 28, 2023|archive-url=https://web.archive.org/web/20230728071819/http://www.koreaherald.com/view.php?ud=20230728000561|url-status=live}} Reboot achieved a three-fold increase in sales since its last release,{{cite web|last1=Dong|first1=Sun-hwa|title='Reboot' becomes boy group Treasure's 1st million-seller album|url=https://www.koreatimes.co.kr/www/art/2023/08/398_356327.html|website=The Korea Times|date=August 4, 2023|access-date=August 8, 2023|archive-date=August 4, 2023|archive-url=https://web.archive.org/web/20230804091314/https://www.koreatimes.co.kr/www/art/2023/08/398_356327.html|url-status=live}} selling 1,718,517 copies across various formats in two days.{{cite news|last=Lee|first=Min-ji|url=https://www.newsen.com/news_view.php?uid=202308031107502410|script-title=ko:트레저, 정규 2집 171만장 돌파...첫 밀리언셀러 기록 [공식]|trans-title=Treasure, 2nd Full-Length Album Exceeds 1.71 Million Copies, First Million Seller Record [Official]|access-date=August 3, 2023|date=August 3, 2023|work=Newsen|language=ko|url-status=live|archive-date=August 3, 2023|archive-url=https://web.archive.org/web/20230803044117/https://www.newsen.com/news_view.php?uid=202308031107502410}} Its titular single, "Bona Bona", reached a career high, charting at number 27 on the Circle Digital chart, and peaked at number 14 on the Billboard Japan Hot 100, a personal best amongst their Korean releases. Its B-side, "B.O.M.B", received interest as it topped the Billboard Hot Trending Songs chart,{{cite web|last1=Rutherford|first1=Kevin|title=TREASURE & Olivia Rodrigo Take Up Entire Hot Trending Songs Top 10|url=https://www.billboard.com/music/chart-beat/treasure-olivia-rodrigo-entire-hot-trending-songs-top-10-1235387376/|website=The Korea Times|date=August 8, 2023|access-date=August 8, 2023|archive-date=August 8, 2023|archive-url=https://web.archive.org/web/20230808191326/https://www.billboard.com/music/chart-beat/treasure-olivia-rodrigo-entire-hot-trending-songs-top-10-1235387376/|url-status=live}} and became the band's first work to enter an official chart in the United Kingdom. In conjunction to their latest release, the band commenced on their second Asia tour, named after their second full-length album.

Cited as a continuation of a new era that launched with Reboot (2023),{{cite magazine|last1=Wang|first1=Jenna|title=Treasure on 'Blind Love' and What Keeps Them 'Growing Together' in New Single and on Tour (Exclusive)|url=https://people.com/treasure-on-blind-love-what-keeps-them-growing-together-new-single-on-tour-exclusive-8660844|magazine=People|date=June 11, 2024|access-date=July 24, 2024|archive-date=June 13, 2024|archive-url=https://web.archive.org/web/20240613151531/https://people.com/treasure-on-blind-love-what-keeps-them-growing-together-new-single-on-tour-exclusive-8660844|url-status=live}} Treasure released the digital single "King Kong", on May 28, 2024.{{cite magazine|last1=Benjamin|first1=Jeff|title=Treasure Roars Back With Monstrous New Single 'King Kong': Watch|url=https://www.billboard.com/music/pop/treasure-king-kong-new-song-video-watch-1235694558/|magazine=Billboard|date=May 28, 2024|access-date=July 24, 2024|archive-date=June 2, 2024|archive-url=https://web.archive.org/web/20240602172657/https://www.billboard.com/music/pop/treasure-king-kong-new-song-video-watch-1235694558/|url-status=live}} In Japan, Treasure was selected to sing the opening song "Reverse" for the Japanese TV series Densetsu no Atama Sho (Legendary Head Sho), starring Fumiya Takahashi.{{Cite web |title=TREASURE OFFICIAL WEBSITE |url=https://ygex.jp/en/treasure/news/detail.php?id=1117001 |access-date=2024-09-09 |website=ygex.jp |language=en}} It was further incorporated into the band's second Japanese single album, King Kong / Reverse, and its release on August 21.

Following New Year's Day, Junkyu and Asahi succeeded the leadership of the band from Choi Hyun-suk and Jihoon in 2025.{{Cite news|url=https://star.ytn.co.kr/_sn/0117_202412021042359637|title=양현석 총괄, 트레저 컴백+YG 2025년 플랜 공개|date=December 2, 2024|access-date=December 31, 2024|work=YTN|last=Kwak|first=Hyun-so|archive-url=https://web.archive.org/web/20241231123517/https://star.ytn.co.kr/_sn/0117_202412021042359637|archive-date=December 31, 2024|language=ko|trans-title=YANG HYUN SUK unveils TREASURE comeback + YG's 2025 plan|url-status=live}} For Treasure's third extended play (EP), a pre-release digital single titled "Last Night" was released on December 5, 2024.{{cite web|last1=Yoon|first1=Seung-jin|title=Treasure, Purple Kiss, Kep1er to go on tour in the new year|url=https://koreajoongangdaily.joins.com/news/2024-12-17/entertainment/kpop/Treasure-Purple-Kiss-Kep1er-to-go-on-tour-in-the-new-year/2202696|website=Korea JoongAng Daily|date=December 17, 2024|access-date=March 5, 2025|archive-date=January 15, 2025|archive-url=https://web.archive.org/web/20250115135600/https://koreajoongangdaily.joins.com/news/2024-12-17/entertainment/kpop/Treasure-Purple-Kiss-Kep1er-to-go-on-tour-in-the-new-year/2202696|url-status=live}} The EP Pleasure, was released on March 7, 2025, with the lead single "Yellow".{{cite web|last2=Lee|first2=So-yun|last1=Kim|first1=Su-jin|title="Comeback D-7" Treasure Releases Special Mini-Album Highlight Medley|url=https://www.starnewskorea.com/foreign/starViewEng.html?no=2025022817326969474|website=Star News|date=February 25, 2025|access-date=March 5, 2025|archive-date=March 7, 2025|archive-url=https://web.archive.org/web/20250307082805/https://www.starnewskorea.com/foreign/starViewEng.html?no=2025022817326969474|url-status=live}}

Dubbed the "fastest growing K-pop act in the world" of 2020 by Twitter, ranking above Tomorrow X Together and Stray Kids amidst other acts,{{cite web|last=McIntyre|first=Hugh|title=Treasure, Iz*One, Itzy, Enhypen And Stray Kids: Twitter Highlights The 10 Fastest-Rising K-Pop Acts|url=https://www.forbes.com/sites/hughmcintyre/2021/02/03/treasure-izone-itzy-enhypen-and-stray-kids-twitter-highlights-the-10-fastest-rising-k-pop-acts/?sh=19694cf04129|url-status=live|website=Forbes|date=February 3, 2021|access-date=April 11, 2023|archive-date=February 4, 2021|archive-url=https://web.archive.org/web/20210204042207/https://www.forbes.com/sites/hughmcintyre/2021/02/03/treasure-izone-itzy-enhypen-and-stray-kids-twitter-highlights-the-10-fastest-rising-k-pop-acts/}} the duodecet also placed sixth and ninth as the "Top 10 most mentioned K-pop artists in the world" and "Most tweeted K-pop accounts in the world", respectively, listed below musicians including BTS and Blackpink,{{cite magazine|last=Chan|first=Tim|title=BTS Tops Twitter's List of Most Popular Artists for Fourth Year in a Rows|url=https://www.rollingstone.com/music/music-news/bts-twitter-account-mentions-fans-1128480/|url-status=live|magazine=Rolling Stone|date=February 18, 2021|access-date=April 11, 2023|archive-date=February 18, 2021|archive-url=https://web.archive.org/web/20210218172345/https://www.rollingstone.com/music/music-news/bts-twitter-account-mentions-fans-1128480/}} and was the only group to be included in the Forbes Korea Power Celebrity 40 (Rising Star) beside Aespa and STAYC.{{Cite web|last=Ha|first=Jae-geun|title=[2021 Korea Power Celebrity (40)] 슬의생·싱어게인·미나리가 낳은 라이징 스타|trans-title=[2021 Korea Power Celebrity (40)] Seul Ui-saeng · Sing Again · Minari Born Rising Stars|url=http://jmagazine.joins.com/forbes/view/333974|via=JoongAng Ilbo|publisher=Forbes Korea|language=ko|date=April 28, 2021|access-date=April 28, 2021|archive-date=April 28, 2021|archive-url=https://web.archive.org/web/20210428121415/http://jmagazine.joins.com/forbes/view/333974|url-status=live}}

In their career, Treasure became endorsement models for the naturalist cosmetics brand, Manyo Factory,{{cite news|url=http://www.slist.kr/news/articleView.html?idxno=219660|title=트레저, 마녀공장 모델 선정...생애 첫 CF|trans-title=Treasure first ever CF project as models for Manyo Factory|date=January 20, 2021|access-date=January 20, 2021|language=ko|author=Yong Won-joong|work=Single List}} assisting in achieving its highest sales through the group's product advocacy to the viewers on a live broadcast hosted with CJ Olive Young,{{cite news|url=http://osen.mt.co.kr/article/G1111581499|title=YG 트레저, MZ세대 취향저격 '완판돌' 등극 "품귀 현상"..광고계가 주목하는 '괴물 신인'|trans-title=YG's Treasure, MZ Generation 'Sell-out Idols' Raises "Shortage Phenomenon"..Emerging 'Powerhouse' in the Advertising World|date=May 18, 2021|access-date=May 21, 2021|language=ko|author=Lee Seung-hoon|work=Osen}} and I'mmune, an aloe immune health functional food under Univera.{{cite news|url=http://www.slist.kr/news/articleView.html?idxno=286777|title=트레져, 건기식 '유니베라 아임뮨' 모델 발탁|trans-title=Treasure selected as models for 'Univera Immune' dry foods|date=September 17, 2021|access-date=September 17, 2021|language=ko|author=Yong Won-jung|work=Singles List}} Ongredients, an eco-friendly organic beauty brand, also recruited them as its newest muse for their Korean and Japanese affiliates,{{cite news|last=Lim|first=Hae-joong|date=August 12, 2022|script-title=ko:온그리디언츠, 한·일 뮤즈로 YG '트레저(TREASURE)' 모델 발탁|language=ko|trans-title=Ongredients Selects YG's Treasure to model as Korean-Japanese Muse|work=News1|url=https://www.news1.kr/articles/4771483|url-status=live|access-date=April 15, 2023|archive-date=March 14, 2023|archive-url=https://web.archive.org/web/20230314141729/https://www.news1.kr/articles/4771483}} as well as lifestyle sports brand, FCMM.{{cite news|last=Seo|first=jae-pil|date=September 4, 2023|script-title=ko:YG 보이그룹 ‘트레저’, ‘FCMM’ 브랜드 뮤즈로 발탁|language=ko|trans-title=YG Boy Group, 'Treasure' Selected as FCMM's Brand Muse|work=Fashion Insight|url=http://www.fi.co.kr/main/view.asp?idx=80102|url-status=live|access-date=December 5, 2023|archive-date=December 5, 2023|archive-url=https://web.archive.org/web/20231205053958/http://www.fi.co.kr/main/view.asp?idx=80102}}

Treasure also partook in various partnerships, including with the global creative studio, Line Friends,{{cite web|last1=Yoon|first1=Seo-yeon|title=Boy band Treasure to create characters with Naver's Line Friends|url=https://koreajoongangdaily.joins.com/2020/09/04/entertainment/kpop/Treasure-Line-Friends-collaboration/20200904153015216.html|url-status=live|website=Korea JoongAng Daily|date=September 4, 2020|access-date=April 13, 2023|archive-date=September 4, 2020|archive-url=https://web.archive.org/web/20200904215540/https://koreajoongangdaily.joins.com/2020/09/04/entertainment/kpop/Treasure-Line-Friends-collaboration/20200904153015216.html}}—in which their products, branded as Truz, sold out domestically in one minute through the official smart store, and under an hour in eighteen countries abroad{{cite news|last=Ji|first=Min-kyung|script-title=ko:YG 트레저, '트루즈' 인형 출시 1분 만에 완판..품귀 현상까지|trans-title=YG's Treasure, 'Truz' Dolls Sold Out in One Minute After Release, Producing a Scarcity Phenomenon|url=http://osen.mt.co.kr/article/G1111570712|date=April 30, 2021|url-status=live|access-date=April 30, 2021|language=ko|work=Osen|archive-date=May 1, 2021|archive-url=https://web.archive.org/web/20210501064215/http://osen.mt.co.kr/article/G1111570712}}—Shinsegae's convenience store, Emart24, and its branches in Korea and Malaysia, Pucca Puzzle Adventure game,{{cite web|last1=Yoon|first1=Seo-yeon|title=Boy band Treasure to collab with Pucca Puzzle Adventure game|url=https://koreajoongangdaily.joins.com/2023/01/11/culture/gamesWebtoons/Korea-Kpop-Treasure/20230111131515265.html|website=Korea JoongAng Daily|date=January 11, 2023|access-date=April 13, 2023|archive-date=January 11, 2023|archive-url=https://web.archive.org/web/20230111041814/https://koreajoongangdaily.joins.com/2023/01/11/culture/gamesWebtoons/Korea-Kpop-Treasure/20230111131515265.html|url-status=live}} Thai shoe brand Baoji,{{citation needed|date=January 2024}} Unilever Japan,{{citation needed|date=January 2024}} Crocs,{{cn|date=March 2025}} and Uniqlo.{{cite magazine|last1=Muhammad|first1=Latifah|title=Treasure Drops Its First Collection With Uniqlo: Shop the Collab Before It Sells Out|url=https://www.billboard.com/culture/product-recommendations/treasure-x-uniqlo-collab-where-to-shop-the-collection-1235687453/|magazine=Billboard|date=May 20, 2024|access-date=July 24, 2024|archive-date=June 17, 2024|archive-url=https://web.archive.org/web/20240617052456/https://www.billboard.com/culture/product-recommendations/treasure-x-uniqlo-collab-where-to-shop-the-collection-1235687453/|url-status=live}}

Members of Treasure joined senior label-mate, Sean of Jinusean's charity marathon event, Miracle 365, across various occasions ahead of their debut.{{cite news|url=http://osen.mt.co.kr/article/G1111411552|title='데뷔' 트레저, YG역대 최다・최초・최고 신인의 당찬 출사표 "역사 한 획 긋는 그룹될 것"(종합) [Oh!쎈 현장]|access-date=August 7, 2020|date=August 7, 2020|work=Osen|language=ko|url-status=live|archive-date=October 29, 2020|archive-url=https://web.archive.org/web/20201029213033/http://osen.mt.co.kr/article/G1111411552}} Funds and awareness were raised to construct South Korea's first-ever Lou Gehrig rehabilitation hospital for those requiring medical treatment, resulted by the disability.{{cite web|url=http://miracle365run.com/gallery/|title=Miracle365 희망을 위해 달립니다|archive-url=https://web.archive.org/web/20190816042031/http://miracle365run.com/gallery/|archive-date=August 16, 2019|access-date=August 3, 2019|url-status=live}} Further acts include partaking in a program organized by YG Entertainment through the Blue Angel Volunteers at an animal shelter where they created shelters, cleaned, and restocked feed supply amidst other acts;{{cite news|url=https://www.naturalbalance.co.kr/24th-blue-angel-volunteersjuly-5-2020/|title=24th Blue Angel Volunteers|access-date=July 20, 2020|date=July 20, 2020|work=Natural Balance|language=ko|url-status=live|archive-date=August 12, 2020|archive-url=https://web.archive.org/web/20200812231645/https://www.naturalbalance.co.kr/24th-blue-angel-volunteersjuly-5-2020/}} and was involved in opening a school support fund through Naver's Happy Bean with Muju YG Foundation and Um Hong-gil Human Foundation, to construct schools for youths and adolescents, in Nepal's underprivileged areas.{{cite news|url=https://www.newsen.com/news_view.php?uid=202103191412422410|title=트레저, 네팔 아동·청소년 위해 재능 나눔 '선한 영향력'|trans-title=Treasure Sharing Talent for Children and Adolescents in Nepal, 'A Good Influence'|date=March 19, 2021|access-date=March 19, 2021|language=ko|author=Lee Min-ji|work=Newsen}} Treasure also donated ¥10 million ($66,485 approx.) to Red Cross for those affected by the 2024 Noto earthquake.{{cite web|last1=|first1=|script-title=ja:Treasure、7月より自身2度目の全国ファンミーティング開催|trans-title=Treasure will hold their second national fan meeting starting in July|url=https://www.billboard-japan.com/d_news/detail/135249/2|website=Billboard Japan|date=March 3, 2024|access-date=March 5, 2024|archive-date=March 5, 2024|archive-url=https://web.archive.org/web/20240305111838/https://www.billboard-japan.com/d_news/detail/135249/2|url-status=live}}

Treasure advocated for children diagnosed with cancer and partnered with YG Entertainment and Muju YG Foundation, to encourage individuals to provide help and create a difference by donating through the Naver platform. Happy Bean,{{cite web|url=https://fund.happybean.naver.com/deposit/partner/1628781/|title=소아암 어린이를 지키는 정기저금|archive-url=https://web.archive.org/web/20200924083609/https://fund.happybean.naver.com/deposit/partner/1628781|archive-date=September 24, 2020|access-date=September 24, 2020}} and further used their social media platforms to advocate for the 51st Earth Day, voicing concerns on environmental problems which include climate change, and promoted how to confront these issues.{{cite news|url=https://star.mt.co.kr/stview.php?no=2021042216422473321|title=강승윤X트레저 '지구의 날' 한 목소리 "함께 지켜나가요"|trans-title=Kang Seungyoon X Treasure, One Voice for 'Earth Day' "Let's Protect It Together"|date=April 29, 2021|access-date=April 29, 2021|language=ko|author=Yoon Sang-geun|work=Star News}}

Produced under YG Entertainment, which has traditionally presented music largely rooted in hip-hop, the act offered a broader notion, with sounds more in line with other conventional K-pop groups with strong dance performance-based elements. The twelve-piece (currently ten) line-up signified a departure from the label's previous bands with four to five members, and is also more in line with those, including NCT 127 and Seventeen. Its leader, Choi Hyun-suk, cited the band offered a "plus alpha" element to the existing traditional "YG style", creating synergy with their cadence-heavy dance performances.

The band is known to be heavily involved in their craft and music.{{cite web|last1=Benjamin|first1=Jeff|title=K-Pop Boy Band TREASURE Partners With Columbia Records For U.S. Record Deal|url=https://www.forbes.com/sites/jeffbenjamin/2023/07/03/k-pop-boy-band-treasure-partners-with-columbia-records-for-us-record-deal/?sh=4f26d3727919|website=Forbes|date=July 3, 2023|access-date=July 4, 2023|archive-date=July 4, 2023|archive-url=https://web.archive.org/web/20230704025916/https://www.forbes.com/sites/jeffbenjamin/2023/07/03/k-pop-boy-band-treasure-partners-with-columbia-records-for-us-record-deal/?sh=4f26d3727919|url-status=live}}

In the band's debut press conference, they stated their main role model and influence towards their careers were their labelmate seniors under YG Entertainment through their various music releases and videos.{{cite news|url=https://star.mbn.co.kr/view.php?year=2020&no=810778&refer=portal|title=트레저, '보석함' 깨고 전진...가요계에 '트레저 이팩트' 예고 (종합)|access-date=August 7, 2020|date=August 7, 2020|work=Maeil Broadcasting Network|language=ko|url-status=live|archive-date=November 3, 2020|archive-url=https://web.archive.org/web/20201103054422/https://star.mbn.co.kr/view.php?year=2020&no=810778&refer=portal}}

Adapted from their YGEX official website{{cite news|url=https://ygex.jp/en/treasure/profile/|title=Treasure on YGEX|work=YGEX|access-date=June 15, 2021|archive-url=https://web.archive.org/web/20211222003925/https://ygex.jp/en/treasure/profile/|archive-date=December 22, 2021}}

{{col-begin}}

{{col-2}}

• Choi Hyun-suk ({{lang|ko|최현석}}) – rapper, dancer
• Jihoon ({{lang|ko|지훈}}) – vocalist, dancer
• Yoshi ({{lang|ko|요시}}; {{lang|ja|ヨシ}}) – rapper
• Junkyu ({{lang|ko|준규}}) – leader, vocalist
• Yoon Jae-hyuk ({{lang|ko|윤재혁}}) – vocalist
• Asahi ({{lang|ko|아사히}}; {{lang|ja|アサヒ}}) – leader, vocalist
• Doyoung ({{lang|ko|도영}}) – vocalist, dancer
• Haruto ({{lang|ko|하루토}}; {{lang|ja|ハルト}}) – rapper
• Park Jeong-woo ({{lang|ko|박정우}}) – vocalist
• So Jung-hwan ({{lang|ko|소정환}}) – vocalist, dancer

{{col-2}}

• Mashiho ({{lang|ko|마시호}}; {{lang|ja|マシホ}}) – vocalist, dancer{{cite news|url=https://news.abs-cbn.com/entertainment/11/08/22/yedam-mashiho-leave-k-pop-boy-group-treasure|title=K-pop: Bang Yedam, Mashiho leave boy group Treasure|work=ABS-CBN News|access-date=November 8, 2022|language=en}}
• Bang Ye-dam ({{lang|ko|방예담}}) – vocalist

{{col-end}}

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{{main|Treasure discography}}

• The First Step: Treasure Effect (2021)
• Reboot (2023)

• YG Treasure Box (2018, YouTube / JTBC2){{cite news|url=http://www.osen.co.kr/article/G1110993162|title=[공식입장] YG "新보이그룹 준비? 신인 나오는 것은 당연한 일"|access-date=September 20, 2018|date=September 20, 2018|work=Osen|language=ko|url-status=live|archive-date=September 20, 2018|archive-url=https://web.archive.org/web/20180920084223/http://www.osen.co.kr/article/G1110993162}}
• Treasure Map (2020–2022, YouTube / SBS MTV / SBS FiL){{cite news|url=http://osen.mt.co.kr/article/G1111293616|title=YG 트레저, 리얼리티 '트레저 맵' 17일 첫방..방예담 고성방가 ASMR?|access-date=January 15, 2020|date=January 15, 2020|work=Osen|language=ko|url-status=live|archive-date=October 26, 2020|archive-url=https://web.archive.org/web/20201026112514/http://osen.mt.co.kr/article/G1111293616}}{{cite news|url=https://sports.donga.com/article/all/20200921/103027541/1|title=트레저 리얼리티 '트레저맵' 23일 첫 방송 [공식]|access-date=September 21, 2020|date=September 21, 2020|work=Sports Dongha|language=ko|url-status=live|archive-date=October 30, 2020|archive-url=https://web.archive.org/web/20201030224857/https://sports.donga.com/article/all/20200921/103027541/1}}
• Shining Solo (2024, SBS){{cite web|last1=Han|first1=Hae-seon|last2=Lee|first2= So-yun|title=Treasure launching a new project 'Shining Solo'..|url=https://www.starnewskorea.com/foreign/starViewEng.html?no=2024021413476977357|website=Star News|date=February 14, 2024|access-date=March 4, 2024|archive-date=March 4, 2024|archive-url=https://web.archive.org/web/20240304054556/https://www.starnewskorea.com/foreign/starViewEng.html?no=2024021413476977357|url-status=live}}

• T.M.I (Treasure Maker Interaction) (2020–present, YouTube){{cite news|url=https://sports.donga.com/3/all/20200113/99200231/1|title=YG 12인조 트레저 데뷔 과정 담은 리얼리티 론칭 [공식]|access-date=January 14, 2020|date=January 14, 2020|work=Sports Dongha|language=ko|url-status=live|archive-date=October 26, 2020|archive-url=https://web.archive.org/web/20201026185146/https://sports.donga.com/3/all/20200113/99200231/1}}
• Fact Check (팩트체크) (2020, 2023–present; YouTube){{cite news|url=http://pop.heraldcorp.com/view.php?ud=202005181205073980382_1|title=트레저 윤재혁X아사히, 티타임 즐기며 진솔한 대화..엄마 미소 자아내는 훈훈한 케미|access-date=May 18, 2020|date=May 18, 2020|work=Osen|language=ko|url-status=live|archive-date=October 26, 2020|archive-url=https://web.archive.org/web/20201026034715/http://pop.heraldcorp.com/view.php?ud=202005181205073980382_1}}
• 3-Minute Treasure (3분 트레저) (2020, 2023–present; YouTube)
• T-Talk (2020, 2023–present; YouTube)
• Treasure Studio (2020–2021, YouTube){{cite news|url=https://www.edaily.co.kr/news/read?newsId=02450166625896840&mediaCodeNo=257&OutLnkChk=Y|title=라인프렌즈, YG '트레저'와 육성형 게임 IP 탄생시킨다|access-date=September 4, 2020|date=September 4, 2020|work=eDaily|language=ko|url-status=live|archive-date=October 28, 2020|archive-url=https://web.archive.org/web/20201028204400/https://www.edaily.co.kr/news/read?newsId=02450166625896840&mediaCodeNo=257&OutLnkChk=Y}}{{efn|name=note|Collaboration with Line Friends}}
• Find Your Korea (2021, YouTube){{cite news|url=http://www.jjan.kr/news/articleView.html?idxno=2124029|title=코로나19 속 전주시 글로벌 마케팅 '주목'|access-date=January 25, 2022|date=December 23, 2021|work=전북일보 인터넷신문|language=ko}}{{efn|Collaboration with Korea Tourism Organization}}
• TMI Log (2021–2022, YouTube)
• Treasure World Map (2023–present, YouTube)
• Re:all Treasure (2023–present, YouTube)
• Yellow Days (2023-present, Youtube)

• It's Okay, That's Friendship (2021, YouTube){{cite news|url=http://sports.khan.co.kr/entertainment/sk_index.html?art_id=202103041211003&sec_id=540201&pt=nv|title='괜찮아, 우정이야' YG 트레저 12명 총출동, 생애 첫 웹드라마|access-date=March 4, 2021|date=March 4, 2021|work=Sports Khan|language=ko}}{{efn|It's Okay, That's Friendship is a short film that was broadcast as the 36th episode of Treasure Map in a three-episode special that features Treasure trying out acting. The 35th episode presents the band's comedic "audition" prior to filming, while the 37th episode contains the behind-the-scenes of the filming process and the band members' reaction to the film.}}
• The Mysterious Class (2021, YouTube){{cite web|url=https://www.yna.co.kr/view/AKR20211101099000005?section=news|title=트레저, 웹드라마 '남고괴담'으로 연기 도전|trans-title=Treasure Challenges Acting With 'The Mysterious Class'|last=Lee|first=Tae-soo|date=November 1, 2021|work=Yonhap News Agency|language=ko|access-date=November 1, 2021}}
• My BF is Treasure (2023, YouTube){{cite news|last=Han|first=Hae-sun|url=https://www.starnewskorea.com/stview.php?no=2023093009203651588|script-title=ko:트레저, '태후' 송중기→'시크릿가든' 현빈까지..일일 남친 변신|trans-title=Treasure, Song Joong-ki of 'Descendants of the Sun' → Hyun Bin of 'Secret Garden', Transformed to Daily Boyfriends]|access-date=October 2, 2023|date=September 30, 2023|work=Star News|language=ko|url-status=live|archive-date=October 2, 2023|archive-url=https://web.archive.org/web/20231002040023/https://www.starnewskorea.com/stview.php?no=2023093009203651588}}{{efn|As part of the band's web show Treasure Map, My BF is Treasure served as a parody one-episode web drama aired as its 64th episode; wherein each member represented a male character from well-known Korean shows.}}

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|title= Hello Tour (2022–2023)

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{{hidden begin

|title= Reboot Tour (2023–2024)

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{{hidden begin

|title= Hello Again (2023)

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|title= Wonderland (2024)

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{{hidden begin

|title= Special Moment (2025){{Efn|Promoted as a "Fan concert"}}

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{{main|List of awards and nominations received by Treasure}}

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|title=Awards won by Treasure

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{{Golden Disc Awards for New Artist of the Year}}

{{MAMA Award for Best New Artist}}

{{MAMA Award for Worldwide Fans' Choice}}

{{Seoul Music Awards for New Artist Award}}

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Category:K-pop music groups

Category:Musical groups established in 2019

Category:South Korean boy bands

Category:South Korean dance music groups

Category:South Korean hip-hop groups

Category:YG Entertainment artists

Category:Musical groups from Seoul

Category:2019 establishments in South Korea