TubeMogul

TubeMogul was founded by Brett Wilson and John Hughes while enrolled as MBA students at the University of California Berkeley's Haas School of Business.{{cite web|title=TubeMogul – Guiding Principles|url=https://www.tubemogul.com/guiding-principles/|website=TubeMogul|access-date=22 August 2016}} In 2007, the TubeMogul team led by Wilson and Hughes won the Haas Business Plan Competition, which provided seed money enabling the development and launch of the product. In its original conception, TubeMogul was a cross-platform online video analytics tool in 2007.{{cite web|url=http://mashable.com/2007/07/23/tubemogul/|title=TubeMogul Launches Cross-Network Video Tracking Tool|publisher=Mashable|author=Kristen Nicole|date=23 July 2007}} Video producers uploaded content through TubeMogul, which would then distribute and track performance across video sharing sites.{{cite web|url=http://vator.tv/news/2009-06-07-tubemogul-20-democratizes-video-analytics|title=TubeMogul 2.0 democratizes video analytics – Web video distribution and analytics company sets new standard for online viewing metrics|publisher=Vator News|author=Larry Kless|date=7 June 2009}}

In 2010, TubeMogul launched Playtime, an online video ad network, to help advertisers deliver ads to their target audience. Playtime differentiated itself from other online ad networks with its self-service features as well as the level of transparency it provided.{{cite web|url=http://gigaom.com/2010/03/15/tubemoguls-ad-revenues-already-surpass-analytics-sales/|title=TubeMogul's Ad Revenues Already Surpass Analytics Sales|publisher=GIGAOM|author=Ryan Lawler|date=15 March 2010}} In 2011, TubeMogul combined the Playtime ad network with the video syndication platform to become a demand-side platform (DSP) for brand advertisers.{{cite web|url=https://techcrunch.com/2011/04/12/tubemogul-video-advertising/|title=TubeMogul Relaunches As A Video Advertising Platform|publisher=Tech Crunch|author=Erick Schonfeld|date=12 April 2011}} TubeMogul's DSP aggregates multiple inventory sources, including advertising exchanges, supply-side platforms, advertising networks as well as direct relationships with premium publishers, local and national broadcasters, cable networks and multichannel video programming distributors.

In 2012, TubeMogul introduced its BrandSafe technology, which ensured that advertisements did not appear alongside objectionable content or run in ineffectively-small video players.{{cite web|url=https://techcrunch.com/2012/05/30/tubemogul-pitches-brand-safety-with-pagesafe-a-tool-to-see-where-ads-really-appear/|title=TubeMogul Pitches Brand Safety With PageSafe, A Tool To See Where Ads Really Appear|publisher=Tech Crunch|author= Ryan Lawler|date=30 May 2012}} In 2013, TubeMogul launched BrandPoint, which allows marketers to execute digital video buys on a gross rating point (GRP) basis, traditionally used by TV advertisers to measure a campaign's effectiveness.{{cite web|url=http://www.adweek.com/videowatch/tubemogul-down-grps-150632|title=TubeMogul Is Down With GRPs Video ad buying firm rolls out planning tool BrandPoint|publisher=ADWEEK|author= Mike Shields|date=25 June 2013}} In March 2016, TubeMogul partnered with Facebook to reach TV audiences via Nielsen data.{{Cite news|url=https://www.marketingdive.com/news/tubemogul-to-reach-tv-audiences-on-facebook-via-nielsen-data/416674/|title=TubeMogul to reach TV audiences on Facebook via Nielsen data|work=Marketing Dive|access-date=2018-06-05|language=en-US}}{{Cite news|url=https://www.adweek.com/tv-video/tubemogul-partners-facebook-help-brands-extend-tv-audience-reach-digital-170507/|title=TubeMogul Partners With Facebook to Help Brands Extend TV Audience Reach to Digital|access-date=2018-06-05|language=en-US}}

TubeMogul became a publicly traded company on July 18, 2014, and is listed with the NASDAQ Global Select Market using the ticker symbol "TUBE" (See {{section link||IPO}}).

In December 2014, TubeMogul released PTV, a Programmatic TV software solution that allows advertisers to plan and execute data-driven local, national, addressable and VOD television media buys.{{cite news|url=http://www.huffingtonpost.com/andy-plesser/video-tubemoguls-ptv-brin_b_6285278.html|title=TubeMogul's PTV Brings Programmatic to TV|work=Huffington Post|author= Andy Plesser|date=7 December 2014}}

Also in 2015, TubeMogul participated in a third-party assessment of Video Demand Side Platforms conducted by Forrester Research.

In 2016, TubeMogul announced partnerships and integrations with the social media platforms Facebook, Instagram, Twitter and SnapChat.

{{cite magazine|url=http://www.adweek.com/news/technology/tubemogul-partners-facebook-help-brands-extend-tv-audience-reach-digital-170507|title=TubeMogul Partners With Facebook to Help Brands Extend TV Audience Reach to Digital|magazine=AdWeek|author=Marty Swant|date=31 March 2016}}{{cite web|url=http://marketingland.com/twitters-throwing-doors-pre-roll-video-ad-biz-wide-open-179546|title=Twitter's throwing the doors to its pre-roll video ad biz wide open|publisher=Marketing Land|author=Tim Peterson|date=2 June 2016}}{{cite magazine|url=http://www.adweek.com/news/technology/snapchat-launches-colossal-expansion-its-advertising-ushering-new-era-app-171924|title=Snapchat Launches a Colossal Expansion of Its Advertising, Ushering in a New Era for the App|magazine=AdWeek|author=Christopher Heine|date=13 June 2016}} TubeMogul received the distinction of being the first video advertising platform awarded a Partner Marketing badge from Facebook and was one of eight advertising partners chosen by Snapchat in their initial monetization release strategy.

TubeMogul received its initial funding after winning the Lester Center's Business Plan Competition while co-founders John Hughes and Brett Wilson were studying at UC Berkeley’s Haas School of Business in 2007.{{cite web|url=http://newsroom.haas.berkeley.edu/article/ipo-bound-tubemogul-traces-origins-berkeley-haas|title=IPO-bound TubeMogul Traces Origins to Berkeley-Haas |publisher=Haas School of Business|author= Haas School of Business|date=28 March 2014}} The company received seed funding from NetService Ventures later that same year.{{cite web|url=http://gigaom.com/2007/10/15/419-online-video-analytics-firm-tubemogul-sets-seed-funding/|title=Online Video Analytics Firm TubeMogul Sets Seed Funding|publisher=GIGAON|author=Rafat Ali|date=15 October 2007}}{{cite web|url=http://www.prweb.com/releases/2007/10/prweb560976.html|archive-url=https://archive.today/20140726221837/http://www.prweb.com/releases/2007/10/prweb560976.html|url-status=dead|archive-date=July 26, 2014|title=TubeMogul Secures Seed Investment from NetService Ventures|publisher=PRWeb|author=TubeMogul Inc.|date=15 October 2007}}

In February 2008, TubeMogul raised $3 million in Series A funding led by Trinity Ventures.{{cite web|url=http://gigaom.com/2009/03/31/tubemogul-gets-3m-for-video-distribution/|title=TubeMogul Gets $3M for Video Distribution|publisher=GIGAOM|author= Liz Gannes|date=31 March 2009}} In October 2008, they acquired Illuminex, a video analytics company founded by Jason Lopatecki and Adam Rose, for an undisclosed amount.{{cite web|url=http://gigaom.com/2008/10/27/tubemogul-acquires-illuminex/|title=TubeMogul Acquires Illumenix|publisher=GIGAOM|author= Chris Albrecht|date=27 October 2008}}{{cite web|url=http://www.businessinsider.com/2008/10/tubemogul-buys-flash-analytics-firm-illuminex|title=TubeMogul Buys Flash Analytics Firm Illuminex|website=Business Insider|author=Vasanth Sridharan|date=28 October 2008}}

They raised a combined $10 million in their Series B round in March 2009, led by Foundation Capital.{{cite web|url=http://gigaom.com/2010/10/08/tubemogul-raises-10m-for-ads-international-expansion/|title=TubeMogul Raises $10M For Ads, International Expansion|publisher=GIGAOM|author=Janko Roettgers|date=8 October 2010}} In December 2012 the company raised $28 million in the first tranche of its Series C, led by Northgate Capital. The second tranche of the Series C was led by SingTel Innov8, corporate venture capital arm of the SingTel Group, along with Cross Creek Capital, for $10 million in May 2013.{{cite web|url=http://www.xconomy.com/san-francisco/2013/05/30/tubemogul-secures-10000000-series-c-financing-round/|title=TubeMogul Secures $10,000,000 Series C Financing Round|publisher=Xconomy|author=Xconomy|date=30 May 2013}}

File:Brett Wilson Rings Nasdaq Opening Bell 7.18.2014.jpg

TubeMogul filed its S-1 form with the SEC on March 26, 2014.{{cite web|url=https://www.sec.gov/Archives/edgar/data/1449278/000119312514174317/d658316ds1a.html|title=TubeMogul, Inc.|publisher=Securities and Exchange Commission|author=Eric Deeds, Esq.|date=1 May 2014}}{{cite web|url=https://techcrunch.com/2014/03/26/tubemogul-files-for-75m-ipo-with-57m-in-revenue-and-a-7m-net-loss-for-2013/|title=TubeMogul Files For $75M IPO, With $57M In Revenue And A $7M Net Loss For 2013|publisher=Tech Crunch|author= Ryan Lawler|date=26 March 2014}}{{cite web|url=http://www.nasdaq.com/article/video-ad-platform-provider-tubemogul-sets-terms-for-75-million-ipo-cm368133|title=Video ad platform provider TubeMogul sets terms for $75 million IPO|publisher=NASDAQ|author= Renaissance Capital|date=7 July 2014}} On July 18, 2014 TubeMogul became a publicly traded company. They made 6.3 million shares available to investors at $7 per share to raise a total of $43.8 million in their initial offering.{{cite web|url=https://blogs.wsj.com/venturecapital/2014/07/18/trinity-ventures-foundation-capital-increase-stakes-in-tubemogul-ipo/|title=Trinity Ventures, Foundation Capital Increase Stakes in TubeMogul IPO|publisher=Wall Street Journal – Tech |author= Lizette Chapman|date=18 July 2014}}{{cite web|url=http://www.businessinsider.com/tubemogul-surges-in-ipo-2014-7|title=Video Advertising Company TubeMogul Had A Gigantic First-Day IPO Pop|website=Business Insider|author= Myles Udland|date=18 July 2014}}

In November 2016, Adobe Systems Incorporated announced an agreement to acquire TubeMogul for $14 per share, or approximately $540 million, in cash. The deal is expected to close in Adobe's first quarter of 2017.{{cite web|title=Adobe acquires video ad company TubeMogul for $540M|url=https://techcrunch.com/2016/11/10/adobe-acquires-tubemogul/|website=TechCrunch |author=Anthony Ha |date=10 November 2016}}

In February 2016, TubeMogul announced the development of a new anti-ad fraud initiative called the Non-Human Traffic Credit Program. Effective April 2016, the company will automatically refund clients whose ads were served to non-human traffic, also known as bots. TubeMogul partnered with ad fraud detection company White Ops, which will apply its verification technology across every video ad bought through TubeMogul's Open RTB platform. The service is available to all clients who have a master service agreement with TubeMogul.{{cite web|url=http://www.businessinsider.com/tubemogul-launches-non-human-traffic-credit-program-2016-2|title=Ad tech company TubeMogul will refund advertisers every time it accidentally serves an ad to a bot|website=Business Insider|author=Lara O'Reilly|date=29 Feb 2016}}{{cite web|url=https://www.marketingmag.com.au/news-c/tubemogul-will-refund-clients-traffic-identified-fraudulant/|title=TubeMogul will refund clients for traffic identified as fraudulent|publisher=Marketing Mag|author=Tate Papworth|date=1 March 2016}}

In March 2016, TubeMogul launched an advertising campaign alleging Google's dual position as both media owner as well as buying platform creates inherent conflicts of interests for marketers.

{{cite web|url=http://www.businessinsider.com/tubemogul-launches-campaign-attacking-google-2016-3|title=Ad tech company TubeMogul is launching an ad campaign that alleges Google has 'conflicts of interest' and 'walled gardens'|website=Business Insider|author=Lara O'Reilly|date=7 March 2016}}{{cite web|url=https://www.tubemogul.com/independence/|title=A Manifesto For Independence|publisher=TubeMogul|author=TubeMogul|date=7 March 2016}}

TubeMogul claims that "Google has made a conscious decision to wall itself off from the rest of the industry." The campaign hints at Google's move to restrict third-party companies from buying YouTube ads via the DoubleClick Ad Exchange.{{cite web|url=http://www.thedrum.com/news/2016/03/07/google-attacked-creating-walled-gardens-tubemogul-campaign|title=Google attacked for creating 'walled gardens' in TubeMogul campaign|publisher=The Drum|author=Rebecca Stewart|date=7 March 2016}}

In May 2013, TubeMogul and several other advertising technology vendors formed the Open Video View (OpenVV) consortium to help facilitate the adoption of a viewability standard for online video advertising.{{cite web|url=http://www.adexchanger.com/analytics/video-ad-rivals-collaborate-on-open-source-viewability/|title=Video Ad Rivals Collaborate On Open-Source Viewability|publisher=Ad Exchanger|author=David Kaplan|date=23 May 2013}}

OpenVV is an open-source code that provides marketers verification that their ad was actually seen by human eyes and reasons for non-viewability.{{cite web|url=http://www.videoadnews.com/2014/02/27/vivaki-becomes-first-agency-member-sign-openvv-viewability-gets/|title=VivaKi Becomes First Agency Member to Sign Up to OpenVV Viewability|publisher=Video Ad News|author= Vincent Flood|date=27 February 2014}} TubeMogul founded the initiative along with video technology vendors BrightRoll, Innovid, SpotXChange, and LiveRail; current members include Nielsen, comScore, TrustE, and VivaKi.

In June 2015, the IAB Tech Lab took over management of the OpenVV initiative as they continued to ramp up efforts in creating a common, scalable and interoperable technical solution to effectively measure viewability for video. The transfer of management for OpenVV marked the first industry initiative to be on-boarded into the IAB Tech Lab, a nonprofit research and development organization charged with producing and helping companies implement global industry technical standards and solutions.{{cite web|title=IAB Tech Lab Takes Over Management of 'Open Video Viewability' Initiative, Originally Founded by TubeMogul, Brightroll, Innovid, Liverail & SpotXChange|publisher=iab.|author=Laura Goldberg|date=8 June 2015}}

In 2012, TubeMogul launched fakepreroll.com to raise awareness about video ads that were shown in inventory normally reserved for display advertisements, oftentimes without the marketer's knowledge.{{cite web|url=http://fakepreroll.com/|title=Fake Pre Roll|publisher=www.FakePreRoll.com|date=7 May 2012}}

The site was taken down after several companies sent TubeMogul cease-and-desist orders.

In 2014, TubeMogul reported the existence of three botnets, responsible for defrauding advertisers for a potential $10 million each month.{{cite web|url=http://www.adweek.com/news/technology/fraud-alert-millions-video-views-faked-sophisticated-new-bot-scam-156883|title=Fraud Alert: Millions of Video Views Faked in Sophisticated New Bot Scam – TubeMogul outs dozens of suspect sites|publisher=ADWeek|author= Garett Sloane|date=8 April 2014}}{{cite news|url=http://www.huffingtonpost.com/andy-plesser/video-tubemoguls-brett-wi_b_5358880.html|title=TubeMogul's Brett Wilson is Battling Bots, Non-Human Video Views and Low Ad Rates|work=Huffington Post|author= Andy Plesser|date=20 May 2014}}

In March 2014, IPG Mediabrands and TubeMogul announced the "Ad-Tech Apprenticeship," a one-year intensive training program designed to give college graduates a holistic view of the digital advertising industry.{{cite web|url=http://www.mediabistro.com/agencyspy/ipg-mediabrands-tubemogul-collaborate-on-ad-tech-apprenticeship_b61990|title=IPG Mediabrands, TubeMogul Collaborate on Ad-Tech Apprenticeship|publisher=Media Bistro|author=Erik Oster |date=6 March 2014}}{{cite web|url=http://www.mediapost.com/publications/article/220919/ipg-tubemogul-team-to-offer-one-year-ad-tech-inte.html|title=IPG, TubeMogul Team To Offer One-Year Ad Tech Internship|publisher=Media Post|author= Tyler Loechner|date=6 March 2014}}

1. 2009 South by Southwest (SXSW) Best Online Video-Related Technology Winner{{cite web|url=http://sxsw.com/interactive/accelerator-alums|title=SXSW Accelerator Alums: Over $587 Million in Funding|publisher=SXSW|access-date=14 July 2014}}{{cite web|url=http://www.gobankingrates.com/savings-account/sxsw-south-by-southwest-millionaires/|title=How SXSW Made These 5 Struggling Entrepreneurs Into Millionaires|publisher=Go Banking Rates |author=Christina Lavingia|date=6 March 2014|access-date=3 December 2013}}{{cite web|url=http://www.surfly.com/category/sxsw/|title=The nominees for the SXSW Accelerator 2014 [infographic]|publisher=www.Surfly.com|date=28 February 2014}}
2. 2009 AlwaysOn OnMedia 100 Award Winner{{cite web|url=http://www.adoperationsonline.com/2009/01/27/alwayson-announces-onmedia-100-award-winners/|title=AlwaysOn Announces OnMedia 100 Award Winners|publisher=Ad Ops Online|author=Otilia Otlacan|date=27 January 2009}}
3. 2012 AlwaysOn Global 250 Winner{{cite web|url=http://www.mediapost.com/publications/article/178540/tubemogul-recognized-as-an-alwayson-global-250-win.html/|title=TubeMogul Recognized as an AlwaysOn Global 250 Winner|publisher=Media Post|author=Tyler Loechner|date=12 July 2012}}
4. 2013 Inc. Top 100 Advertising and Marketing Companies #29{{cite magazine|url=http://www.inc.com/profile/tubemogul|title=TubeMogul Company Profile|magazine=Inc.|author=Inc.}}
5. 2013 Inc. Hire Power Award Top 10 Advertising and Marketing Companies #9
6. 2013 Lead 411 Tech200 #14{{cite web|url=http://www.lead411.com/tech200/2013/list.php|title=Tech 200 Winners|publisher=Lead 411|author=Lead 411}}
7. 2013 Deloitte Fast 500 #35{{cite web|url=http://www.deloitte.com/assets/Dcom-UnitedStates/Local%20Assets/Documents/TMT_us_tmt/us_tmt_fast500_rankings_110713.pdf|title=Fast 500 Award Winners|publisher=Deloitte|author=Deloitte}}
8. 2013 iMedia Connection ASPY Awards – Winner Best Customer Service Award{{cite web|url=http://blogs.imediaconnection.com/blog/2013/05/08/aspy-awards-honors-buzzfeed-google-and-more/|title=ASPY Awards Honor BuzzFeed, Google, and More|publisher=iMedia Connection|author=iMedia Editors |date=8 May 2013}}
9. 2014 San Francisco Business Times Best Places to Work #35{{cite news|url=http://www.bizjournals.com/sanfrancisco/subscriber-only/2014/04/18/best-places-to-work-midsize-2014.html|title=Best Places to Work in the Bay Area – Midsize Companies|newspaper=San Francisco Business Times|author=Julia Cooper|date=18 April 2014}}
10. 2014 The Drum Digital Trading Awards – Winner Advertiser's Choice of Ad technology{{cite web|url=http://www.digitaltradingawards.com/results|title=The Drum Digital Trading Awards 2014 |publisher=The Drum|author=The Drum|date=24 April 2014}}
11. 2014 AIMA Awards – Winner Outstanding Technical Achievement for Viewability Reporting and Audit{{cite web|url=http://www.atlantaima.org/blog/welcome-to-the-digital-south-2014-aima-awards/|title=Welcome to the Digital South! 2014 AIMA Awards|date=17 November 2014|publisher=Atlanta Interactive Marketing Association|author=Steffan Pedersen}}
12. 2015 Glassdoor – Winner "Best Places to Work" People's Choice Awards, TubeMogul was ranked 5th for companies with less than 1,000 employees.{{cite web|url=http://www.glassdoor.com/Best-Small-and-Medium-Companies-to-Work-For-LST_KQ0,43.htm|title=Best Small & Medium Companies to Work For |publisher=Glassdoor|author=Glassdoor|date=9 December 2014}}
13. 2015 iMedia ASPY Awards – Best Video Partner{{cite web|url=http://www.imediaconnection.com/article/182724/2015-aspy-award-winners-unveiled|title=2015 ASPY Award winners unveiled|publisher=iMEDIA|author=iMEDIA Editors|date=7 May 2015}}
14. 2015 The Drum Digital Trading Awards – Winner Most Effective Programmatic Media Partnership.{{cite web|url=http://www.thedrum.com/award/120838/winners/2015|title=The Drum Digital Trading Awards – 2015 Winners|publisher=The Drum|author=Katy Thomson|date=4 May 2016}}
15. 2016 iMedia ASPY Awards – Best Video Partner{{cite web|url=http://www.imediaconnection.com/articles/editorial/1605-articles/160503-imedia-editors-presenting-the-2016-imedia-award-winners/|title=Presenting the 2016 iMedia ASPY award winners|publisher=iMEDIA|author=iMEDIA|date=3 May 2016}}
16. 2016 The Drum Digital Trading Awards – Winner Most Effective Programmatic Media Partnership.{{cite web|url=http://www.thedrum.com/award/120838/winners/2016|title=The Drum Digital Trading Awards – 2016 Winners|publisher=The Drum|author=Katy Thomson|date=4 May 2016}}
17. 2016 Fortune Great Places to Work – Winner "Top 100 Places to Work for Millennials"{{cite magazine|url=http://fortune.com/?franchise-list-item=tubemogul|title=100 BEST WORKPLACES FOR MILLENNIALS|magazine=Fortune|author=Fortune|date=28 June 2016}}
18. 2016 Digiday Video Awards – Winner Best Video Advertising Partners.{{cite magazine|url=http://digiday.com/event/video-awards/#past_winners|title=2016 Digiday Video Awards|magazine=Digiday|author=Digiday|author-link=Digiday|date=20 January 2016}}

TubeMogul is both a consumer of and contributor to free and open source software.{{cite web|url=https://tubemogul.github.io|title=TubeMogul OpenSource Contributions on Github.io}} TubeMogul's contributions include a list of Puppet Modules released on the Puppet Forge,{{cite web|title=TubeMogul on Puppet Forge|url=https://forge.puppet.com/TubeMogul}}{{cite web|title=Curating ElasticSearch Indices with TubeMogul Curator Puppet Module|url=https://www.tubemogul.com/engineering/curating-elasticsearch-indices-with-tubemogul-curator-puppet-module/|publisher=TubeMogul|author=Nicolas Brousse|date=2 March 2016|archive-url=https://web.archive.org/web/20161019002039/https://www.tubemogul.com/engineering/curating-elasticsearch-indices-with-tubemogul-curator-puppet-module/|archive-date=19 October 2016|url-status=live}}{{cite web|title=TubeMogul Open Sources its Aerospike Puppet Module|url=https://www.tubemogul.com/engineering/tubemogul-open-sources-its-aerospike-puppet-module/|publisher=TubeMogul|author=Nicolas Brousse|date=25 February 2016|archive-url=https://web.archive.org/web/20161019002855/https://www.tubemogul.com/engineering/tubemogul-open-sources-its-aerospike-puppet-module/|archive-date=19 October 2016|url-status=live}} and OpenVV.{{cite web|title=TubeMogul, BrightRoll, Innovid, LiveRail and SpotXchange are the first participants in an industry-wide effort to develop open source tools for measurement of online video viewability|url=https://www.tubemogul.com/press-releases/press-digital-companies-viewability/|date=23 May 2013}}{{cite web|title=IAB Takes Over Open Video View Initiative, The 'Standard Before The MRC Standard'|url=http://adexchanger.com/ad-exchange-news/iab-takes-over-open-video-viewability-initiative-the-standard-before-the-mrc-standard/|publisher=AdExchanger|date=8 June 2015}}

TubeMogul also contributes to an Engineering Blog, other open source projects on GitHub,{{cite web|title=TubeMogul Github repositories|website=GitHub |url=https://github.com/tubemogul}} meetup,{{cite web|url=http://www.meetup.com/Geeks-Who-Love-Music-of-East-Bay/events/233081155/|title=Geeks Who Love Music Of East Bay|publisher=TubeMogul}}{{cite web|title=Bay Area Stream Processing|url=http://www.meetup.com/Bay-Area-Stream-Processing/|publisher=TubeMogul}} and public talk at conferences like Velocity,{{cite web|title=Look back, look now, see forward|url=http://conferences.oreilly.com/velocity/devops-web-performance-ca/public/schedule/speaker/252892|publisher=Oreilly|date=22 June 2016}} USENIX LISA,{{cite web|title=How TubeMogul Handles over a Trillion HTTP Requests a Month|url=http://www.slideshare.net/NicolasBrousse/usenix-lisa15-how-tubemogul-handles-over-one-trillion-http-requests-a-month|publisher=TubeMogul|author=Nicolas Brousse|date=12 November 2015}}{{cite web|title=Scaling on EC2 in a Fast-Paced Environment|url=https://www.usenix.org/legacy/events/lisa11/tech/full_papers/Brousse.pdf|publisher=TubeMogul|author=Nicolas Brousse|date=8 December 2011|archive-url=https://web.archive.org/web/20161018210709/https://www.usenix.org/legacy/events/lisa11/tech/full_papers/Brousse.pdf|archive-date=18 October 2016|url-status=live}} SRECon,{{cite web|title=Moving Large Workload from a Public Cloud to an OpenStack Private Cloud: Is It Really Worth It?|url=http://www.slideshare.net/NicolasBrousse/srecon16-moving-large-workloads-from-a-public-cloud-to-an-openstack-private-cloud-is-it-really-worth-it|publisher=TubeMogul|author=Nicolas Brousse|date=7 April 2016}} SuiteWorld,{{cite web|title=Mega Volume: How TubeMogul Leverages NetSuite|url=https://suiteworld.lanyonevents.com/2016/connect/sessionDetail.ww?SESSION_ID=1572|publisher=TubeMogul|author=Nicolas Brousse|date=22 June 2016|archive-url=https://web.archive.org/web/20161018200951/https://suiteworld.lanyonevents.com/2016/connect/sessionDetail.ww?SESSION_ID=1572|archive-date=18 October 2016|url-status=live}} Puppet Camp,{{cite web|title=How TubeMogul Reached 10,000 Puppet Deployment in One Year|url=http://www.slideshare.net/NicolasBrousse/puppet-camp-silicon-valley-2015|publisher=TubeMogul|author=Nicolas Brousse, Julien Fabre|date=26 May 2015}} OpenStack Summit,{{cite web|title=Building a Private Cloud to Efficiently Handle 40 Billion Requests a Day|url=https://www.tubemogul.com/engineering/building-a-private-cloud-to-efficiently-handle-40-billion-requests-a-day/|publisher=TubeMogul|author=Nicolas Brousse|date=25 January 2016|archive-url=https://web.archive.org/web/20161019001657/https://www.tubemogul.com/engineering/building-a-private-cloud-to-efficiently-handle-40-billion-requests-a-day/|archive-date=19 October 2016|url-status=live}} Nagios World.{{cite web|title=Monitoring a Cloud Infrastructure in a Multi-Region Topology|url=https://exchange.nagios.org/directory/Multimedia/Presentations/2011-Nagios-World-Conference-Presentations/Nicolas-Brousse--2D-Monitoring-A-Cloud-Infrastructure-In-A-Multi-2DRegion-Topology/details|author=Nicolas Brousse|publisher=TubeMogul|date=29 September 2011}}{{cite web|url=https://assets.nagios.com/presentations/nwcna2012/Nicolas_Brousse_Optimizing_your_Monitoring_and_Trending_tools_for_the_Cloud.pdf|title=Optimizing your Monitoring and Trending tools for the Cloud|publisher=TubeMogul|author=Nicolas Brousse|date=28 September 2012|archive-url=https://web.archive.org/web/20130116043011/http://assets.nagios.com/presentations/nwcna2012/Nicolas_Brousse_Optimizing_your_Monitoring_and_Trending_tools_for_the_Cloud.pdf|archive-date=16 January 2013|url-status=live}}

TubeMogul has adopted successfully a private cloud strategy while going through hyper-growth and leveraging the open source project OpenStack. The solution is now providing the base of the Adobe Advertising Cloud.{{cite web|title=The Five Steps to Building a Successful Private Cloud|url=https://www.infoq.com/articles/successful-private-cloud|author=Nicolas Brousse|publisher=InfoQ|date=25 September 2017|archive-url=https://web.archive.org/web/20170925230221/https://www.infoq.com/articles/successful-private-cloud|archive-date=25 September 2017|url-status=live}}

• Demand-side platform
• Online advertising
• Real-time bidding
• Video ad platform
• Video advertising

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