U Sure Do

Vicki Petrovska from Australian The Age noted the "hypnotic, pumping beat" of the song, adding, "Check it out."Petrovska, Vicki (18 August 1995). "Singles". p. 8. The Age. Larry Flick from Billboard magazine described it as "instantly memorable".{{cite magazine|first= Larry |last= Flick |title= Dance Trax: Moorish Crosses Gender Barriers With 'I'm Your Man' |magazine= Billboard |date= 2 September 1995 |page= 30 |access-date= 13 October 2020 |url= https://worldradiohistory.com/Archive-Billboard/90s/1995/BB-1995-09-02.pdf |author-link= Larry Flick}} In his weekly UK chart commentary, James Masterton wrote upon the 1994 release, "More dance and more recycling of past riffs and hooks. 'U Sure Do' is based around Donna Allen's 1987 Top 10 hit 'Serious'. The original is a dancefloor classic. This one isn't."{{cite web|last=Masterton|first=James|title=Week Ending December 24th 1994|url=https://chart-watch.uk/archives/1994/week-ending-december-24th-1994|website=Chart Watch UK|date=18 December 1994|accessdate=9 September 2021|author-link=James Masterton}} Simon Price from Melody Maker named it "Strike's titanium/titanic 'U Sure Do'".{{cite magazine|first=Simon|last=Price|url=https://www.flickr.com/photos/nothingelseon/53623993080/|title=Albums: In Praise Of Handbag|magazine=Melody Maker|date=13 January 1996|page=30|access-date=9 May 2024|author-link=Simon Price}}

Electronic dance and clubbing magazine Mixmag remarked, "Very large handbag appeal indeed." A reviewer from Music & Media commented, "The keyboard intro could've been Todd Rundgren's 'Can We Still Be Friends' at double speed. But then the enthusiastic ladies start singing their ready-to-use-on-air pop dance one liner." Alan Jones from Music Week wrote, "A powerful house track propelled by its Donna Allen sample, it's now in new mixes, but it's the original that brings home the bacon."{{cite magazine|first= Alan |last= Jones |title= Talking Music |magazine= Music Week |date= 25 March 1995 |page= 14 |accessdate= 6 May 2021 |url= https://worldradiohistory.com/UK/Music-Week/1995/Music-Week-1995-03-25.pdf}} James Hamilton from the Record Mirror Dance Update called it a "useful if somewhat sparse Madonna pastiche featuring plaintive Victoria Newton in {{'}}let's do it{{'}} prodded" tune and a "disco bounder" in his weekly dance column.{{cite magazine|first= James |last= Hamilton |url= https://worldradiohistory.com/UK/Music-Week/1994/Music-Week-1994-12-10.pdf |title= DJ directory |magazine= Music Week, in Record Mirror (Dance Update Supplemental Insert) |date= 10 December 1994 |page= 7 |accessdate= 23 April 2021 |author-link= James Hamilton (DJ and journalist)}}

"U Sure Do" reached the top 10 in the United Kingdom as well as on the Eurochart Hot 100, where it reached number 10 in its first week on the chart.{{cite magazine|url=http://www.americanradiohistory.com/Archive-Music-and-Media/90s/1995/MM-1995-04-08.pdf|title=Eurochart Hot 100|magazine=Music & Media|volume=12|issue=14|date=8 April 1995|page=22|access-date=16 January 2018}} In the UK, the single stayed on the UK Singles Chart for seven weeks before peaking at number four during its second run on the chart, on 9 April 1995. On the UK Dance Chart, it peaked at number one. It also topped the club charts in DJ magazine and Mixmag. Additionally, "U Sure Do" was a top-20 hit in Ireland, Italy and the Netherlands, and a top-30 hit in Iceland. Outside Europe, it was a top-10 hit in Australia, peaking at number nine and spending a total of 16 weeks within the ARIA singles chart between June and October 1995. The single earned a gold record in the UK, with a sale of 400,000 units.

In 2011, MTV Dance ranked "U Sure Do" number 45 in their list of "The 100 Biggest 90's Dance Anthems of All Time".MTV Dance. 27 December 2011. In 2016, Attitude magazine ranked it number four in their list of "The Top 10 Dance Tunes of the '90s".{{cite magazine|first= Glyn |last= Fussell |title= The Top 10 Dance Tunes Of The '90s |magazine= Attitude |date= 9 June 2016 |access-date= 18 November 2020 |url= https://attitude.co.uk/article/the-top-10-dance-tunes-of-the-90s/10995/}} Robert Dimery included it in his book 1001 Songs: You Must Hear Before You Die.{{cite book|first= Robert |last= Dimery |title= 1001 Songs: You Must Hear Before You Die |date= 5 December 2011|isbn= 9781844037179 |access-date= 9 August 2021 |url= https://books.google.com/books?id=UH_EOUR4tmkC}} In 2025, music magazine Classic Pop ranked "U Sure Do" number nine in their list of "Top 20 80s Sampling Hits".{{cite magazine|first=Jon|last=O'Brien|url=https://www.classicpopmag.com/features/80s-sampling-hits/|title=Top 20 80s sampling hits|magazine=Classic Pop|date=14 April 2025|access-date=23 June 2025}}

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• 12-inch, UK (Fresh Records / FRSHT19)

1. "U Sure Do" (Guest List Mix)
2. "U Sure Do" (Formula 2 Mix)

• 12-inch, UK (Fresh Records / FRSHTX19)

1. "U Sure Do" (Strike's Raise The Roof Remix)
2. "U Sure Do" (Goodfella's Remix)
3. "U Sure Do" (Mr Roys Jinx Remix)

• 12-inch - The Remixes, France (Versailles 661300 8)

1. "U Sure Do" (Goodfellas Mix) — 7:28
2. "U Sure Do" (Raise The Roof Mix) — 7:10
3. "U Sure Do" (Mr Roy's Mix) — 7:10
4. "U Sure Do" (Guest List Mix) — 7:32

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• CD single, Netherlands (Royal Records 2002027)

1. "U Sure Do" (Strike 7" Mix) — 3:50
2. "U Sure Do" (Guest List Mix) — 7:25
3. "U Sure Do" (Formula 2 Mix) — 7:26
4. "U Sure Do" (Daydream Remix By Robin-Jaydee-Albers) — 8:32

• CD maxi-single, UK (Fresh Records / FRSHD19)

1. "U Sure Do" (Strike 7" Mix) — 3:53
2. "U Sure Do" (Guest List Mix) — 7:28
3. "U Sure Do" (Formula 2 Mix) — 7:26

• Cassette, UK (Fresh Records / FRSHC19)

1. "U Sure Do" (Strike 7" Mix)
2. "U Sure Do" (Formula 2 Mix)

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{{Certification Table Entry|region=United Kingdom|type=single|artist=Strike|title=U Sure Do|award=Platinum|relyear=1994|certyear=2024|id=12775-3878-1|access-date=28 January 2024}}

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Category:1994 singles

Category:1994 songs

Category:Strike (band) songs