Unconditional (Memphis May Fire album)

{{Infobox album

| name = Unconditional

| type = Studio

| artist = Memphis May Fire

| cover = Memphis May Fire - Unconditional - from Commons.jpg

| alt =

| released = March 25, 2014

| recorded = Chango Studios

| venue =

| studio =

| genre = {{Hlist|Metalcore{{Cite web|url=https://crypticrock.com/memphis-may-fire-unconditional-album-review/|title = Memphis May Fire – Unconditional (Album Review)|date = 18 April 2014}}|post-hardcore}}

| length = 43:20{{cite web|title=Unconditional - Memphis May Fire|url=https://itunes.apple.com/us/album/unconditional/id824498917|archive-url=https://web.archive.org/web/20140618191037/https://itunes.apple.com/us/album/unconditional/id824498917|url-status=dead|archive-date=June 18, 2014|work=iTunes|publisher=Rise Records|access-date=20 February 2014}}
55:08 (deluxe edition)

| label = Rise

| producer = {{flatlist|

}}

| prev_title = Challenger

| prev_year = 2012

| next_title = This Light I Hold

| next_year = 2016

| misc = {{Singles

| name = Unconditional

| type = Studio

| single1 = No Ordinary Love

| single1date = February 6, 2014

| single2 = Sleepless Nights

| single2date = February 24, 2014

| single3 = Beneath the Skin

| single3date = March 11, 2014

}}

{{Extra album cover

| header = Alternative cover

| type = album

| cover = MemphisMayFire Unconditional-Deluxe Editioncover.jpg

| border =

| alt =

| caption = Deluxe Edition cover

}}

}}

{{music ratings

| rev1 = AllMusic

| rev1score = {{Rating|3.5|5}}{{cite web|author=Gregory Heaney |url=http://www.allmusic.com/album/unconditional-mw0002618604 |title=Unconditional - Memphis May Fire | Songs, Reviews, Credits, Awards |website=AllMusic |date=2014-03-24 |access-date=2015-05-28}}

| rev2 = HM Magazine

| rev2score = {{Rating|4|5}}{{cite journal |url=http://hmmagazine.com/blog/album-reviews/memphis-may-fire-unconditional/ |title=Memphis May Fire - Unconditional |last=Mabee |first=Justin|publisher=HM Publications LLC |date=April 7, 2014 |journal=HM Magazine |access-date=May 9, 2014 |issn=1066-6923 }}

| rev3 = PopMatters

| rev3score = 4/10{{cite journal|url=https://www.popmatters.com/180311-memphis-may-fire-unconditional-2495672662.html |title=Memphis May Fire: Unconditional |last=Koch |first=Jeff|date=April 25, 2014 |journal=PopMatters |access-date=January 22, 2012 }}

}}

Unconditional is the fourth studio album by American metalcore band Memphis May Fire. It was released on the March 25, 2014 by Rise Records and distributed by Fontana Distribution. The deluxe edition was released on July 17, 2015.

Background and recording

Memphis May Fire had planned to release their new album in early 2014.{{cite web|last=Beringer|first=Drew|title=Memphis May Fire Planning New LP in Early 2014|url=http://www.absolutepunk.net/showthread.php?t=3448651|work=AbsolutePunk.com|publisher=Absolute Punk|access-date=20 February 2014}} The band recorded at Chango Studios with Kellen and Cameron Mizell as the producers.{{cite web|last=Major|first=Nick|title=In The Studio with Memphis May Fire|url=http://www.altpress.com/features/entry/in_the_studio_with_memphis_may_fire|work=AltPress.com|date=7 October 2013|publisher=AltPress|access-date=7 February 2014}}{{cite web|title=Memphis May Fire set to release new album|url=http://lambgoat.com/news/21809/Memphis-May-Fire-set-to-release-new-album|work=Lambgoat.com|publisher=Lamb Goat|access-date=7 February 2014}}

On December 14, 2013 the band tweeted that they had finished recording their forthcoming album with vocalist Matty Mullins expressing on how proud he was of the album. The album was expected to be an early 2014 release.{{cite web|last=Mullins|first=Matty|title=Album recording finished|url=https://twitter.com/MemphisMayFire/statuses/411687221398228993|work=Twitter.com|publisher=Memphis May Fire|access-date=20 February 2014}} On December 18, the band announced "The Unconditional Tour" beginning late February through March with fellow acts The Word Alive, A Skylit Drive, Hands Like Houses and Beartooth in the US.{{cite web|title=Memphis May Fire, The Word Alive, A Skylit Drive, Etc. Tour Officially Announced|url=http://www.theprp.com/2013/12/19/news/memphis-may-fire-the-word-alive-a-skylit-drive-etc-tour-officially-announced/|work=theprp.com|publisher=The PRP|access-date=20 December 2013|author=wookubus|format=News post|date=19 December 2013|quote=Memphis May Fire, The Word Alive, A Skylit Drive, Hands Like Houses and Beartooth have officially announced their ‘The Unconditional Tour‘...}}

In a studio update for the album, it was announced that it would be titled Unconditional and would be released on March 25, 2014 through Rise Records.{{cite web|last=Kraus|first=Brian|title=Memphis May Fire post third studio update for 'Unconditional'|url=http://www.altpress.com/news/entry/memphis_may_fire_post_third_studio_update_for_unconditional|work=Altpress.com|date=26 January 2014|publisher=AltPress|access-date=7 February 2014}}

Style and composition

In an Alternative Press interview released on September 7, 2013 the band stated that their new album will "have more of a theatrical feel, as well as orchestral presence" also describing their new album as a "soundtrack to an action film".{{cite web|last=Nick|first=Major|title=In The Studio with Memphis May Fire|url=http://www.altpress.com/features/entry/in_the_studio_with_memphis_may_fire|work=Altpress.com|date=7 October 2013|publisher=AltPress|access-date=7 February 2014}}

In another interview, the band described the sound of their new album, "[It] Just shows maturity. The newest record is very theatrical. It almost feels like a movie soundtrack from start to finish. It’s really awesome. A lot of orchestra stuff playing a big role in the record. It’s just – it’s more mature. I think that our younger audience is going to love it – certain aspects of it – and our older audience is going to really appreciate how far we’ve come as artists. They’re really going to love the record too. It’s great."{{cite web|title=Memphis May Fire planning new LP in early 2014|url=http://www.killyourstereo.com/news/19014/memphis-may-fire-planning-new-lp-in-early-2014|work=KillYourStereo.com|publisher=Kill Your Stereo|access-date=7 February 2014}}

Release and promotion

On February 6, 2014 the first single, "No Ordinary Love" was streamed through the Rise Records YouTube channel, and the official track listing was also released on this date.{{cite web|last=Crane|first=Matt|title=Memphis May Fire release new song, "No Ordinary Love"|url=http://www.altpress.com/news/entry/memphis_may_fire_release_new_song_no_ordinary_love|work=Altpress.com|date=6 February 2014|publisher=AltPress|access-date=7 February 2014}} The band later released "Sleepless Nights" on February 24{{cite web|last=Kraus|first=Brian|title=Memphis May Fire stream new single, "Sleepless Nights"|url=http://www.altpress.com/news/entry/memphis_may_fire_stream_new_single_sleepless_nights|work=AltPress.com|date=25 February 2014|publisher=AltPress|access-date=12 March 2014}} and then "Beneath The Skin" on March 11, 2014.{{cite web|last=Bird|first=Michele|title=Memphis May Fire stream new song, "Beneath The Skin"|url=http://www.altpress.com/news/entry/memphis_may_fire_stream_new_song_beneath_the_skin|work=AltPress.com|date=11 March 2014|publisher=AltPress|access-date=12 March 2014}}{{cite web|url=https://www.amazon.com/Beneath-The-Skin/dp/B00IML7ON0 |title=Beneath The Skin: Memphis May Fire: MP3 Downloads |website=Amazon |access-date=2015-05-28}} On March 13, 2014, Rise Records released a playlist of the full album on YouTube,{{cite web|url=https://www.youtube.com/playlist?list=PLKcGEIO7V0rUK5FD4c21HL6RDiS16x0-H |title=Memphis May Fire - Unconditional (Album Stream) |publisher=YouTube.com |date=2015-03-11 |access-date=2015-05-28}} announced by Mullins who tweeted, "Sometimes you gotta leak your own record!" {{cite web|url=https://twitter.com/MattyMullins/statuses/444254405626712064 |title=Matty Mullins on Twitter: "Sometimes you gotta leak your own record |publisher=Twitter.com |date=2014-03-13 |access-date=2015-05-28}}

Commercial performance

Unconditional debuted at No. 4 on the Billboard 200,{{cite magazine |url=http://www.billboard.com/charts/billboard-200/2014-04-12 |title=Billboard 200 |date=April 12, 2014 |magazine =Billboard}} No. 1 on the Top Rock Albums and the Billboard Alternative Albums chart,{{cite magazine |url=http://www.billboard.com/charts/rock-albums/2014-04-12 |title=Top Rock Albums |date=April 12, 2014 |magazine =Billboard}}{{cite magazine |url=http://www.billboard.com/charts/alternative-albums/2014-04-12 |title=Alternative Albums |date=April 12, 2014 |magazine =Billboard}} selling around 27,000 copies in the first week. The album has sold 83,000 copies in the United States as of September 2016.{{cite magazine |archive-url = https://web.archive.org/web/20160928004910/http://hitsdailydouble.com/new_album_releases |archive-date= September 28, 2016 |url=http://hitsdailydouble.com/new_album_releases |title=Upcoming Releases |magazine=Hits Daily Double |publisher=HITS Digital Ventures }}

Track listing

All lyrics written by Matty Mullins, all music composed by Kellen McGregor and Memphis May Fire.

{{Track listing

| title1 = No Ordinary Love

| length1 = 3:56

| title2 = Beneath the Skin

| length2 = 4:12

| title3 = Sleepless Nights

| length3 = 3:41

| title4 = The Answer

| length4 = 4:09

| title5 = Possibilities

| length5 = 4:21

| title6 = Speechless

| length6 = 3:23

| title7 = The Rose

| length7 = 3:43

| title8 = Not Enough

| length8 = 4:03

| title9 = Need to Be

| length9 = 3:37

| title10 = Pharisees

| length10 = 3:53

| title11 = Divinity

| length11 = 4:22

| total_length = 43:20

}}

{{track listing

| headline = Deluxe Edition Bonus Tracks

| title12 = My Generation

| length12 = 4:05

| title13 = Stay the Course

| length13 = 4:01

}}

{{track listing

| headline = Acoustic Bonus Tracks

| title14 = Beneath the Skin

| length14 = 4:54

| title15 = Need to Be

| length15 = 3:37

| total_length = 59:57

}}

Personnel

{{col-begin}}

{{col-2}}

;Memphis May Fire

  • Matty Mullins – lead vocals, keyboards
  • Kellen McGregor – guitars, production, engineering, mixing, mastering
  • Anthony Sepe – guitars
  • Cory Elder – bass guitar
  • Jake Garland – drums

{{col-2}}

;Additional

  • Cameron Mizell – production, engineering, mixing, mastering
  • Brian Hood – mixing, mastering (deluxe edition)
  • Kris Crummett – engineer
  • Ryan Clark – layout design and band photography

{{col-end}}

Charts

class="wikitable sortable plainrowheaders"
scope="col"|Chart (2014)

!scope="col"|Peak
position

UK Albums Chart (The Official Charts Company){{cite web|last=Zywietz|first=Tobias|title=Chart Log UK|url=http://www.zobbel.de/cluk/140405cluk.txt|work=Zobbel.de|publisher=Tobias Zywietz|access-date=April 5, 2014}}

| style="text-align:center;"| 190

US Billboard 200style="text-align:center;"|4
US Billboard Alternative Albumsstyle="text-align:center;"|1
{{album chart|BillboardHardRock|1|artist=Memphis May Fire }}
{{album chart|BillboardIndependent|1|artist=Memphis May Fire }}
{{album chart|BillboardRock|1|artist=Memphis May Fire }}

=Year-end charts=

class="wikitable plainrowheaders" style="text-align:center"
scope="col"| Chart (2014)

! scope="col"| Position

scope="row"| US Top Hard Rock Albums{{Cite web|url=https://www.billboard.com/charts/year-end/2014/hard-rock-albums/|title=Year-End Top Hard Rock Albums - 2014|website=Billboard|date=December 31, 2014|access-date=August 25, 2024}}

| 28

References

{{Reflist|colwidth=30em}}

{{Memphis May Fire}}

{{Authority control}}

Category:2014 albums

Category:Memphis May Fire albums

Category:Rise Records albums