VB Gold

{{morefootnotes|date=August 2023}}

{{Use dmy dates|date=October 2016}}

{{Use Australian English|date=October 2016}}

{{Infobox beer

| name = VB Gold

| image = File:VB_Gold_Can.jpg

| image_size =

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| caption = 375mL VB Gold Can

| style = Mid strength Australian lager

| abv = 3.0

| proof =

| manufacturer = Carlton & United Beverages

| distributor =

| origin = Australia

| introduced =

| discontinued =

| colour =

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}}

Victoria Bitter Gold is a mid strength Lager with an alcohol volume of 3.0% created in 2007 by Foster's. Originally branded as 'VB Midstrength Lager', Victoria Bitter Gold was created in order to capitalise on the growing market for mid strength beers, currently dominated by XXXX Gold.{{cite news | title = Beer-loving Aussies are turning to a softer brew | url = https://news.yahoo.com/s/nm/20070501/od_nm/australia_beer_odd_dc_2 | date = 2007-05-01 | work = [https://news.yahoo.com news.Yahoo.com] | author = Taylor, Rob | accessdate = 2007-05-01 }}{{dead link|date=July 2018|bot=medic}}{{cbignore|bot=medic}} Victoria Bitter Gold rebranded from 'VB Mid strength' in 2009 and sells over one million cases every year and has grown strongly in popularity following its launch in late 2007. Originally brewed at 3.5% the alcohol volume has since been reduced to 3.0%.

TV builder Scott Cam, a self-confessed Victoria Bitter fan, is the appointed Victoria Bitter Mid Ambassador.[http://www.fosters.com.au/enjoy/VBmid.htm The best cold beer is… VB MIDSTRENGTH] {{Webarchive|url=https://web.archive.org/web/20100124074027/http://www.fosters.com.au/enjoy/VBmid.htm |date=24 January 2010 }} - Fosters Group website

On 24 July 2007, The Australian reported that within three months of Fosters launching Victoria Bitter Gold, market shares for the full strength Victoria Bitter and Victoria Bitter Gold had increased.[http://www.news.com.au/business/story/0,23636,22124930-462,00.html VB midstrength spin-off does the trick] - The Australian, 24 July 2007 Foster's regional marketing director Anthony Heraghty hinted at further Victoria Bitter brand extensions, saying Foster's was "trying to see past the big green giant".

During the 2008 Rugby League World Cup, Victoria Bitter Gold was advertised on TV by Australian Rugby League legends Wally Lewis and Gorden Tallis.