Vantage Hospitality
{{Infobox company
| name = Vantage Hospitality Group Inc.
| logo = Vantage_Hospitality_Group_logo.png
| type = Subsidiary
| predecessor =
| successor =
| locations = 1000+ (United States and Canada)
| foundation = 1999
| defunct = {{End date and age|2016|09|30}}
| fate = Acquired by Red Lion Hotels Corporation
| parent = Red Lion Hotels Corporation
(2016–present)
| location_city = Coral Springs, Florida
| website =
| location_country = United States
}}
Vantage Hospitality Group Inc. was an American hotel corporation, operating hotels in the United States and internationally. Its brands include Best Value Inn and Lexington by Vantage. In 2016, Vantage Hospitality Group was acquired by Red Lion Hotels Corporation.
History
Vantage Hospitality Group was founded in 1999 and had over 1,000 properties around the U.S. and Canada by 2016.{{Cite web|url=https://skift.com/2016/09/14/red-lion-to-buy-vantage-hospitality-for-27-million/|title=Red Lion to Buy Vantage Hospitality for $27 Million|date=2016-09-14|website=Skift|language=en-US|access-date=2019-03-29}} By 2016, Vantage Hospitality operated 10 brands, including Best Value Inn and Value Inn Worldwide. America's Best Value Inn received a Hotel Vikas diamond award in 2010 in the Best Hotel Franchisor category.{{cite web|url=http://www.hotelvikas.com/hotel_awards/award_2010/best_franchisor.html|title=Hotel Vikas Diamond Award|date=2010-06-28|publisher=Hotel Vikas|access-date=30 June 2010}} Hotel Vikas is a trade publication targeted to hotel CEOs. In 2005, Vantage introduced the Lexington by Vantage brand.{{cite web|url=http://www.vantagehospitality.com/|title=Vantage Hospitality Group, Inc. - Hotel Franchise Overview|access-date=15 August 2015}}
In 2014, Vantage acquired America's Best Franchising and its brands: America's Best Inns & Suites, Country Hearth Inns & Suites, Jameson Inn, Signature Inn, and 3 Palms Hotels and Resorts.{{cite web |url=http://news.vantagehospitality.com/vantage+hospitality/press+releases/vantage+hospitality+group+agrees+to+acquire+americas+best+franchising+hotel+brands.htm |title=Vantage Hospitality | Vantage Hospitality Group Agrees to Acquire America's Best Franchising's Hotel Brands |publisher=news.vantagehospitality.com |access-date=22 August 2015 |archive-url=https://web.archive.org/web/20150701003131/http://news.vantagehospitality.com/vantage+hospitality/press+releases/vantage+hospitality+group+agrees+to+acquire+americas+best+franchising+hotel+brands.htm |archive-date=1 July 2015 |url-status=dead |df=dmy-all }} {{as of|August 2015}} Vantage planned to re-launch the then inactive Signature Inn brand as a budget chain, with newly constructed properties.{{cite web|url=http://www.hospitalitynet.org/news/4069111.html|title=America's Best Inn in Burns, OR First to Convert to Americas Best Value Inn, as Vantage Hospitality Kicks Off Repositioning of Recently Acquired Brands|work=Hospitality Net|access-date=15 August 2015}}{{cite web|url=http://www.hotelnewsnow.com/Article/15646/Vantage-focuses-on-brand-member-opportunities|title=Vantage focuses on brand, member opportunities|access-date=15 August 2015}}
On September 14, 2016 the Red Lion Hotels Corporation announced it was acquiring Vantage for $23 million.{{Cite web|url=https://www.travelweekly.com/Travel-News/Hotel-News/Red-Lion-acquiring-hotel-franchisor-Vantage-Hospitality|title=Red Lion acquiring hotel franchisor Vantage Hospitality: Travel Weekly|website=www.travelweekly.com|language=en|access-date=2019-03-29}}
On December 30, 2020, it was announced RLHC would be acquired by Sonesta International Hotels Corporation.{{Cite news|url=https://www.globenewswire.com/news-release/2020/12/31/2151926/0/en/RLH-Corporation-Announces-Agreement-to-be-Acquired-by-Sonesta-International-Hotels-for-3-50-Per-Share-in-Cash-Transaction-Valued-at-Approximately-90-Million.html |title=RLH Corporation Announces Agreement to be Acquired by Sonesta International Hotels for $3.50 Per Share in Cash; Transaction Valued at Approximately $90 Million |date=2020-12-30| access-date=2020-12-31}} The acquisition was finalized on March 17, 2021.{{Cite news|url=https://www.hotelbusiness.com/sonesta-completes-acquisition-of-rlh-corporation/ |title=Sonesta completes acquisition of RLH Corporation |date=2021-03-17|access-date=2021-03-19}} The America's Best Value Inn and Canada's Best Value Inn names remain in use as Sonesta's economy brands.
Brands
File:Lexington effingham.jpg]]
- America's Best Inns: A chain of economy hotels. Vantage plans to eliminate this brand, with most properties transitioning into America's Best Value Inns.{{cite web|url=http://www.hotelnewsnow.com/Article/14954/Vantage-works-on-brand-integration|title=Vantage works on brand integration|access-date=15 August 2015}}
- America's Best Value Inns: Mid-economy hotels with over 1,000 locations nationwide.{{cite web|url=http://www.vantagehotels.com/abvi/|title=Vantage Hotels - Americas Best Value Inns|access-date=15 August 2015}}
- Canada's Best Value Inns A chain of economy properties located across Canada.{{cite web|url=http://www.vantagehotels.com/cbvi/|title=Vantage Hotels - Canadas Best Value Inn|access-date=15 August 2015}}
- Country Hearth Inns & Suites: An upper-economy and lower midscale brand.{{cite web|url=http://www.hospitalitynet.org/brand/23000411.html|title=Country Hearth Inns & Suites|work=Hospitality Net|access-date=15 August 2015}} Country Hearth Inns feature rooms, suites, and a complimentary breakfast.{{cite web|url=http://www.vantagehotels.com/countryhearth/|title=Vantage Hotels - Country Hearth Inns & Suites|access-date=15 August 2015}}
- Jameson Inn: A midscale chain operating primarily in the Southern United States.{{cite web|url=http://www.vantagehotels.com/jameson/|title=Vantage Hotels - Jameson Inns|access-date=15 August 2015}}
- Lexington Hotels & Inns: A collection of mid-scale and upscale inns, suites, and resorts. Typical Lexington properties feature on-site dining, business centers, and fitness centers.{{cite web|url=http://www.vantagehotels.com/lexington/|title=Vantage Hotels - Lexington by Vantage|access-date=15 August 2015}} Many Lexington properties are brand conversions, but the chain has begun building new properties.{{cite web|url=http://www.joinlexington.com/focus-construction.cfm|title=Lexington Franchising, Inc. - The Lexington Brands|access-date=15 August 2015}}
- Value Inns Worldwide A chain of economy properties located across the world
- 3 Palms Hotels & Resorts: A small chain of hotels and resorts.{{cite web|url=http://www.hospitalitynet.org/brand/23000408.html|title=3 Palms|work=Hospitality Net|access-date=15 August 2015}}
Loyalty programs
Vantage offered two loyalty programs for its guests. Guests at America's Best Value Inn and Canada's Best Value Inn properties are eligible to sign up for a Value Club Card, which entitles them to 15% off of Best Value Inn stays, plus additional discounts from partners.{{cite web|url=http://www.americasbestvalueinn.com/ValueClub/|title=Americas Best Value Inn - Value Club Program|access-date=15 August 2015}} Vantage's Lexington properties participate in the Voilà Hotel Rewards program. Participants receive points and other benefits.{{cite web|url=http://www.lexingtonhotels.com/rewards/|title=Lexington Hotels - Official Site - Lexington Rewards Program|access-date=15 August 2015}}
America's Best Value Inn and Canada's Best Value Inn are now linked to the Sonesta loyalty program.
America's Best Franchising
(Not to be confused with America's Best Value Inn)
{{Infobox company
| name = America's Best Franchising
| logo = America's Best Franchising Logo.png
| owner = Vantage Hospitality
}}
America's Best Franchising, based in Atlanta, Georgia, was an American lodging company. Its brands comprised America's Best Inn, Country Hearth Inns & Suites, Jameson Inn, 3 Palms Hotel, Parkside Hotels, and Budgetel.{{cite web|url=http://www.americasbestinn.com/about-us/ |title=About Us |publisher=Americasbestinn.com |access-date=2013-08-14}} Of the brands, America's Best Inn was founded in Marion, Illinois,{{cite book |last1=Jakle |first1=John A. |last2=Sculle |first2=Keith A. |last3=Rogers |first3=Jefferson S. |title=The Motel in America |year=1996 |publisher=Johns Hopkins University Press |isbn=0-8018-5383-4 |pages=215–216}} The Budgetel name is a revival of a brand which was renamed Baymont Inn & Suites. Country Hearth opened its first location in 1983 as Homeplace Inn in Angleton, Texas.{{cite book|url=https://books.google.com/books?id=LZH-0RR3z-oC&q=%22Country+hearth+inn%22&pg=PA113 |title=Historic Brazoria County: An Illustrated History - Margaret Swett Henson |isbn=9780965499965 |access-date=2013-08-14|last1=Henson |first1=Margaret Swett |date=March 1999 }}
Budgetel Franchise System is an American-based hotel franchiser to United States and Canada. The current Budgetel was established in Atlanta, Georgia in 2007 by brothers Mike and R. C. Patel who bought the brand from Blackstone Group.[http://www.budgetel.com/inthenews.asp#press Budgetel Franchise System, LLC]{{Dead link|date=April 2019 |bot=InternetArchiveBot |fix-attempted=yes }} In 2009, America's Best Franchising, Inc. began franchising the brand.
In 2014, America's Best Franchising was acquired by Vantage Hospitality.[http://www.miamiherald.com/news/business/article1976011.html Vantage Hospitality agrees to acquire America’s Best Franchising] All ABF brands are now part of Vantage with the exception of Budgetel, which is part of Hospitality Lodging Systems.[https://web.archive.org/web/20150126230815/http://www.hotelnewsnow.com/article/15109 Budgetel brand back in business]
References
{{reflist}}
External links
- {{official website|http://www.vantagehotels.com/}}
- [https://web.archive.org/web/20051104055314/http://www.vantagehospitality.com/ Vantage Hospitality Group]
- [http://www.AmericasBestValueInn.com America's Best Value Inn]
- [http://www.LexingtonHotels.com The Lexington Collection]
- [https://web.archive.org/web/20130731093217/http://www.abestfranchise.com/ America's Best Franchising]
{{United States hotel chains}}
{{Red Lion Hotels Corporation}}
Category:Companies based in Broward County, Florida
Category:Coral Springs, Florida
Category:Hotel chains in the United States
Category:Hospitality companies established in 1999
Category:American companies established in 1999
Category:2016 mergers and acquisitions