Veepee

vente-privee.com was founded in 2001 by the current CEO, Jacques-Antoine Granjon,{{Cite web |date=15 July 2014 |title=The flash sales website that grew by word of mouth |url=https://www.bbc.com/news/business-28197332 |website=BBC}} and his seven business partners.{{Cite web |date=November 10, 2011 |title=Les petits secrets de Jacques-Antoine Granjon, le patron de Vente-privee.com |url=https://www.capital.fr/entreprises-marches/les-petits-secrets-de-jacques-antoine-granjon-le-patron-de-vente-privee-com-640955 |website=Capital |language=fr}}

At the end of 2000 Granjon and his associates began to conceptualize the sale of end-of-season and overstock inventory through limited-time sales events on the internet. The principle was to fulfill supplier's needs to quickly sell excess inventory, without harming the brand's image or competing with other distribution channels.{{cite news|last=Schenker|first=Jennifer L.|title=Vente-privee.com Refashions Closeouts|url=http://www.businessweek.com/globalbiz/content/jan2008/gb20080111_222659.htm|archive-url=https://web.archive.org/web/20080116103643/http://www.businessweek.com/globalbiz/content/jan2008/gb20080111_222659.htm|url-status=dead|archive-date=16 January 2008|date=11 January 2008}}

On 26 July 2007, Summit Partners acquired a 20% stake in vente-privee.com. The funding helped the company expand in Europe: first in Spain and Germany, then in Italy and UK, and more recently in Belgium, Austria and The Netherlands. In late 2011, vente-privee, in a joint venture with American Express, launched the site in the US.{{Cite web|url=https://www.drapersonline.com/archive/vente-privee-to-join-forces-with-american-express-for-us-launch|title=Vente-privee to join forces with American Express for US launch|first=Katherine|last=Rushton|website=Drapers}} However, it was announced in October 2014 that the US branch would be closed by the end of the year.{{Cite web|url=https://fortune.com/2014/10/27/vente-privee-usa-to-shut-down/|title=Vente-Privée USA to shut down|website=Fortune}} Until 2009 one had to be recommended by a member to become a member.

In 2006, the company grew in Europe after opening its website and starting up subsidiaries in various European markets aiming to create a closer relationship with local brands. Since 2016, that growth has been boosted by acquiring stakes in leading strategic players that are profitable in their markets or buying them outright: vente-exclusive in Benelux, Privalia in Spain, Italy, Brazil and Mexico, Eboutic.ch in Switzerland,{{Cite web|url=https://www.challenges.fr/challenges-soir/les-nouvelles-ambitions-europeennes-de-vente-privee_29273|title=Les nouvelles ambitions européennes de vente-privee|website=Challenges}} Designers&Friends in Denmark and ZloteWyprzedaze in Poland.{{Cite web|url=http://www.lefigaro.fr/societes/2016/11/02/20005-20161102ARTFIG00034-vente-privee-met-le-cap-sur-la-pologne.php|title=Vente-privee met le cap sur la Pologne|date=2 November 2016|website=Le Figaro}}

In January 2019, the name of the company changed to "Veepee", a global brand found in 10 European countries.{{Cite web|url=https://www.lesechos.fr/industrie-services/conso-distribution/vente-privee-va-devenir-veepee-959476|title=Vente-privée va devenir " Veepee "|date=24 January 2019|website=Les Echos|location=France}}

Since 2014, vente-privee completed the successive acquisitions of three theaters (Théâtre de Paris, Théâtre de la Michodière, Théâtre des Bouffes Parisiens).{{Cite web|url=https://lexpansion.lexpress.fr/actualite-economique/jacques-antoine-granjon-investit-le-marche-de-la-culture_1779718.html|title=Jacques-Antoine Granjon investit le marché de la culture|date=8 April 2016|website=LExpansion.com}}

In June 2017, vente-privee continued its diversification strategy by launching a new platform offering multi-theme tickets at reduced prices: panda-ticket.com.{{Cite web|url=https://www.latribune.fr/technos-medias/panda-ticket-l-offensive-de-vente-privee-com-dans-les-bons-plans-culturels-726870.html|title=Panda-ticket, l'offensive de vente-privee.com dans les bons plans culturels|website=La Tribune}}

In 2017, vente-privee invested 80 million euros and accelerated its R&D and Open Innovation policy. The group rolled out three projects: Veepee Impusle : a Fashion/Tech/Retail start-up accelerator inside Station F, two in-house Lab’innovation in partnership with Epitech and 42 and launched a recruitment plan for 250 IT talents.{{Cite web|url=https://www.frenchweb.fr/vente-privee-80-millions-deuros-pour-son-incubateur-a-station-f-et-ses-labs/273213|title=Vente-privee, 80 millions d'euros pour son incubateur à Station F et ses "labs"|first=Francois Carrillo|last=dit|date=4 January 2017}}

{{reflist}}

{{in lang|en}} Michael Barnett, 8 March 2012, Strategic Inconvenience, Marketing Week

[http://www.marketingweek.co.uk/trends/strategic-inconvenience/4000496.article Marketing Week | marketing news, opinion, trends and jobs]

{{in lang|en}} Isabella Naef, 13 October 2011, Granjon: Smartphone will be magic wand of consumption, Fashion United

[http://www.fashionunited.co.uk/fashion-news/fashion/granjon-smartphone-will-be-magic-wand-of-consumption-2011101313128 Fashion news, Fashion jobs, network, career, job board, designer jobs, fashionjobs, London, UK]
{{in lang|en}} Eve Oxberry, 18 février 2010, Vente-privee reports 33% sales uplift, Retail Week

[http://www.retail-week.com/city/trading-update/vente-privee-reports-33-sales-uplift/5010558.article Vente-privee reports 33% sales uplift]

{{in lang|en}} Eve Oxberry, 18 février 2010, Vente-privee plans UK growth after strong 2009, Drapers
[https://www.drapersonline.com/topics/digital-and-tech/vente-privee-plans-uk-growth-after-strong-2009 Vente-privee plans UK growth after strong 2009]

• [http://en.vente-privee.com/ vente-privee.com website]

{{DEFAULTSORT:Vente-Privee.Com}}

Category:Online marketplaces of France