Veronica Swanson Beard

{{Short description|American entrepreneur and fashion designer}}

{{Infobox person

| name = Veronica Swanson Beard

| image =

| caption =

| birth_name = Veronica Swanson

| birth_date = June 23rd 1979

| birth_place = Naples, Florida, U.S.

| death_date =

| death_place =

| education = Tulane University

Parsons School of Design

| alma_mater =

| occupation = Entrepreneur
Fashion Designer

| organization =

| known_for = Veronica Beard (clothing brand)
Swanson inheritance

| net_worth =

| spouse = Jamie Beard

| children = 3 sons

| family = Carl A. Swanson (great-grandfather)

}}

Veronica Swanson Beard is an American entrepreneur and fashion designer{{Cite web|url=https://goop.com/style/outfitting-ideas/the-trick-to-classic-everyday-dressing-according-to-veronica-beard/|title=The Trick to Cool Everyday Dressing, According to Veronica Beard|date=2018-09-18|website=Goop|language=en-US|access-date=2020-01-27}}{{Cite web|url=https://www.harpersbazaar.com/culture/interiors-entertaining/advice/a817/veronica-swanson-beard-interview-1011/|title=A Fashionable Life: Veronica Swanson Beard|last=Monoky|first=Anne|date=2011-09-29|website=Harpers Bazaar|archive-url=|archive-date=|access-date=2020-01-27}} who co-founded Veronica Beard, a contemporary fashion company, with her sister-in law Veronica Miele Beard.{{Cite web|url=https://www.trunkclub.com/blog/meet-the-veronicas|title=Meet the Founders of Veronica Beard {{!}} Trunk Club|website=www.trunkclub.com|access-date=2020-01-27}}{{Cite web|url=https://www.esteelauder.com/estee-stories-article-all-family|title=Veronica Beard Beauty {{!}} Estee Stories Blog {{!}} EsteeLauder.com|website=Estée Lauder Official Site|language=en-US|access-date=2020-01-27}} Swanson Beard launched the brand in 2009 and has continued to run it with Miele Beard as the company scaled.{{Cite web|url=https://nypost.com/2019/09/04/the-sisters-in-law-behind-veronica-beard-share-their-stylish-essentials/|title=Meet the sisters-in-law who made Veronica Beard a Meghan Markle favorite|last=Moussavian|first=Anahita|date=2019-09-04|website=New York Post|language=en|access-date=2020-01-27}}

Swanson Beard's fashion label made its New York Fashion Week debut in September 2012 with its Spring/Summer 2013 collection.{{Cite web|url=https://www.businessoffashion.com/community/people/veronica-swanson-beard|title=Veronica Swanson Beard & Veronica Miele Beard|last=|first=|date=|website=The Business of Fashion|archive-url=|archive-date=|access-date=2020-01-27}} In 2012, the label was available in 62 stores, including Saks Fifth Avenue.{{Cite web|url=https://www.businessoffashion.com/articles/turning-point/veronica-beards-pricing-pivot|title=Veronica Beard's Pricing Pivot|last=Sharman|first=Lauren|date=2014-03-14|website=The Business of Fashion|archive-url=|archive-date=|access-date=2020-01-27}} By the end of 2013, that number increased to 82, with a year-over-year sales jump of 30 percent. Between 2016 and 2019, the brand's sales increased at an average annual rate of 90 percent while its headcount tripled.{{Cite web|url=https://www.businessoffashion.com/articles/news-analysis/the-surprising-enduring-success-of-veronica-beard|title=The Secrets to Veronica Beard's Success|last=Chen|first=Cathleen|date=2019-02-11|website=Business of Fashion|archive-url=|archive-date=|access-date=2020-01-26}} By 2018, the brand's sales exceeded $100 million.

The brand Veronica Beard is backed by retail executive Andrew Rosen among a private group of investors, and the brand may be raising more investor funding in 2020.{{Cite web|url=https://wwd.com/business-news/financial/veronica-beard-andrew-rosen-john-howard-investor-1203414347/|title=Veronica Beard Sparking Investor Buzz|last1=Clark|first1=Evan|last2=Clark|date=2020-01-08|website=WWD|language=en|archive-url=|archive-date=|access-date=2020-01-27}}