Vevo#24-Hour Vevo Record

File:VEVO logo (2009-2013).svg, used from December 2009 until March 2013]]

File:Vevo logo.svg

The concept for Vevo was described as being a streaming service for music videos, similar to Hulu's streaming service for movies and TV shows after they air. The primary goal was to attract high-end advertisers by offering a premium platform for music videos. Vevo's revenue sources were diverse, including advertisements, a merchandise store, and referral links to purchase viewed songs on Amazon Music and iTunes. On November 20, 2008, UMG acquired the domain name vevo.com, and by June 2009, SME reached a deal to add its content to the site. Vevo officially launched on December 8, 2009, and quickly became the most visited music site in the United States, surpassing Myspace Music.

Despite its early success, Vevo faced significant challenges. In early 2013, many YouTube videos added by Vevo had their views inflated, and these inflated views were later subtracted, affecting various Vevo channels, including Lady Gaga's. Notable videos affected by this included "Just Dance," which lost more than half of its existing views, as well as "Heartless" and "Toxic." The inflation and subsequent correction of view counts raised questions about the accuracy of Vevo's metrics.

In June 2012, Vevo launched its Certified awards to honor artists whose videos achieved at least 100 million views on Vevo and its partners, including YouTube. These awards highlighted the popularity of Vevo's platform and its influence in the music industry. In 2017, Vevo saw a leadership change when CEO Erik Huggers departed, and CFO Alan Price took over as interim CEO.

In April 2018, Vevo's YouTube channel was hacked by two individuals, Prosox and Kuroi'SH, leading to the renaming of many videos and the deletion of the most viewed YouTube video, "Despacito" by Luis Fonsi.

On May 24, 2018, Vevo announced that it was shutting down its consumer website and removing its app from mobile platforms to focus on YouTube syndication. This decision marked a significant shift in Vevo's strategy, as it aimed to leverage YouTube's vast user base and infrastructure to distribute its content. Despite this change, Vevo continues to be available through various apps and devices, including YouTube, DVRs, smart TVs, gaming consoles, and streaming devices such as Roku.

In October 2020, Vevo partnered with Netherlands-based music video service Xite to further expand its reach and offerings. This partnership aimed to enhance the user experience by providing a more comprehensive and diverse selection of music videos.

On March 15, 2013, Vevo launched Vevo TV, an Internet television channel running 24 hours a day, featuring blocks of music videos and specials. The channel was only available to viewers in North America and Germany, with geographical IP address blocking being used to enforce the restriction. Vevo had planned launches in other countries.{{cite web|title=Beyond on-demand: Vevo launches Vevo TV, an MTV-inspired linear music video channel|date=March 12, 2013 |url=https://thenextweb.com/media/2013/03/12/vevo-launches-vevo-tv-an-mtv-inspired-linear-music-video-channel/|publisher=The Next Web|access-date=March 12, 2013}} After revamping its website, Vevo TV later branched off into three separate networks: Hits, Flow (hip hop and R&B), and Nashville (country music).{{cite web|first=Elyse|last=Betters|url=http://www.pocket-lint.com/news/124825-vevo-s-been-rebuilt-major-redesign-launched-for-web-and-mobile-web|title=Vevo's been rebuilt: Major redesign launched for web and mobile web|work=Pocket-Lint|date=November 3, 2013|access-date=April 25, 2015}} Vevo shut down the service during the first half of 2016 as part of a site-wide redesign.{{cite magazine|title=Vevo Gets a Redesign, Ditches Flash Video & Vevo TV|url=https://www.billboard.com/articles/business/7350238/vevo-gets-a-redesign-ditches-flash-video-vevo-tv|magazine=Billboard|access-date=July 11, 2016}}

Vevo TV ran on an automated schedule, similar to video-exclusive networks run by Paramount Media Networks. Music videos would play twice within an hour and original programming, such as Top 10 Now and Vevo Lift, would air several times per day. After rebranding in 2016, Vevo TV was slowly phased out. Vevo's mobile app continued to run the channel until they were relaunched later that year.

Vevo was available in Australia, Brazil, Canada, France, Germany, Ireland, Italy, Mexico, the Netherlands, New Zealand, Poland, the Philippines, Spain, the United Kingdom and the United States.Reisinger, Don. (October 1, 2013) [http://news.cnet.com/8301-10797_3-57605439-235/vevo-lands-in-germany Vevo lands in Germany |Tech Culture - CNET News]. News.cnet.com. Retrieved on November 24, 2013.{{cite web|url=https://facebook.com/mcamusic/posts/10151889578658617|title=OPM Videos on VEVO (VevoPhilippines) |publisher=MCA Music (Universal Music Philippines)|via=Facebook}} The website was scheduled to go worldwide in 2010,{{cite web|url=http://paidcontent.co.uk/article/419-vevo-not-global-until-2010-strains-on-first-day/|title=Vevo Not Global Until 2010, Strains On First Day|work=paidContent:UK|last=Andrews|first=Robert|date=December 9, 2009|access-date=March 19, 2010|archive-url=https://web.archive.org/web/20100406040327/http://paidcontent.co.uk/article/419-vevo-not-global-until-2010-strains-on-first-day/|archive-date=April 6, 2010}} but as of March 8, 2024, it was still not available outside these countries.{{cite magazine|url=https://www.wired.com/epicenter/2010/08/youtube-globalization-continues-with-five-new-languages-exclusive/|title=YouTube Globalization Continues with Four New Languages (Exclusive)|magazine=Wired|date=August 25, 2010|access-date=January 4, 2017}} Vevo's official blog cited licensing issues for the delay in the worldwide rollout.{{cite web|url=http://blog.vevo.com/vevo-coming-to-more-countries-as-soon-as-possible/|title=Vevo Coming To More Countries As Soon As Possible|date=January 8, 2010|access-date=May 28, 2010|archive-date=March 15, 2010|archive-url=https://web.archive.org/web/20100315164136/http://blog.vevo.com/vevo-coming-to-more-countries-as-soon-as-possible/|url-status=dead}} Most of Vevo's videos on YouTube are viewable by users in other countries, while others will produce the message "The uploader has not made this video available in your country."

The Vevo service in the United Kingdom and Ireland was launched on April 26, 2011.{{cite web|title=Click to download: YouTube and Vevo battle it out|last=Salmon |first=Chris|work=The Guardian |date=April 27, 2011 |url=https://www.theguardian.com/music/2011/apr/27/click-download-youtube-vevo-beastie-boys|access-date=April 27, 2011}} On April 16, 2012, Vevo was launched in Australia and New Zealand by MCM Entertainment. On August 14, 2012, Brazil became the first Latin American country to have the service. It was expected to be launched in six more European and Latin American countries in 2012.{{cite web |url=http://www.theaustralian.com.au/media/aussie-version-of-vevo-starts-today/story-e6frg996-1226327257916 |title=Aussie version of Vevo starts today |work=The Australian |date=April 16, 2012 |access-date=April 16, 2012 |author=Jackson, Sally}} Vevo launched in Spain, Italy, and France on November 15, 2012.{{cite web |url=https://www.facebook.com/photo.php?fbid=10151098315065933&set=a.186061480932.139388.79544810932&type=1 |title=Vevo launches in Spain, Italy, and France |publisher=Official Vevo Facebook Page |date=November 15, 2012 |access-date=November 15, 2012}} Vevo launched in the Netherlands on April 3, 2013,{{cite web |url=https://www.facebook.com/VEVO/posts/461687813900575 |title=Vevo launches in The Netherlands |publisher=Official Vevo Facebook Page |date=April 3, 2013 |access-date=April 3, 2013}} and on May 17, 2013, also in Poland.{{cite web |url=https://www.facebook.com/VEVO/posts/10151374415425933:0 |title=Vevo launches in Poland |publisher=Official Vevo Facebook Page |date=May 17, 2013 |access-date=May 17, 2013}} On September 29, 2013, Vevo updated its iOS application that now includes launching in Germany.{{cite web|url=https://itunes.apple.com/es/app/vevo-watch-free-hd-music-videos/id407623377|archive-url=https://web.archive.org/web/20160306100650/https://itunes.apple.com/es/app/vevo-watch-free-hd-music-videos/id407623377|url-status=dead|archive-date=March 6, 2016|title=Conectando al iTunes Store.|publisher=iTunes}} On April 30, 2014, Vevo was launched in Mexico.{{cite magazine |url=https://www.billboard.com/biz/articles/news/global/6070353/vevo-launches-in-mexico |title=Vevo Launches in Mexico |magazine=Billboard|date=April 30, 2014 |access-date=May 1, 2014}}

Vevo is also available for a range of platforms including Android, iOS, Windows Phone, Windows 8, Fire OS, Google TV, Apple TV, Boxee, Roku, Xbox 360, PlayStation 3, and PlayStation 4.{{cite web|url=http://www.vevo.com/c/apps|title=Vevo Apps|access-date=September 27, 2015|archive-date=March 7, 2017|archive-url=https://web.archive.org/web/20170307171245/http://www.vevo.com/c/apps|url-status=dead}}

In May 2018, Vevo announced that it would be discontinuing its consumer website and app on mobile platforms in order to focus on YouTube syndication.{{Cite web|url=https://techcrunch.com/2018/05/24/vevo-will-shutter-apps-in-order-to-focus-on-youtube/|title=Vevo will shutter apps, in order to focus on YouTube|website=TechCrunch|date=May 24, 2018 |language=en-US|access-date=May 25, 2018}} However, Vevo is still available through various apps and devices including YouTube, DVRs, smart TVs, gaming consoles and streaming devices such as Roku.{{Cite web |title=Where to Watch Vevo Music Videos |url=https://hq.vevo.com/watch |access-date=2021-04-05 |website=VEVO |language=en-us}}

Versions of videos on Vevo with explicit content such as profanity may be edited, according to a company spokesperson, "to keep everything clean for broadcast, 'the MTV version.{{' "}}{{cite web|url=http://articles.businessinsider.com/2010-01-22/tech/30081138_1_ratings-system-music-service-umg|title=Google Supports Censorship On Vevo So It Can Sell More Ads|first=Michael|last=Learmonth|date=January 22, 2010|publisher=Business Insider|access-date=January 30, 2012|archive-date=July 16, 2015|archive-url=https://web.archive.org/web/20150716122854/http://www.businessinsider.com/vevo-is-censoring-music-videos-so-it-can-sell-more-advertising-2010-1|url-status=dead}} This allows Vevo to make their network more friendly to advertising partners such as McDonald's. Vevo has stated that it does not have specific policies or a list of words that are forbidden. Some explicit videos are provided with intact versions in addition to the edited version. There is no formal rating system in place, aside from classifying videos as explicit or non-explicit, but discussions are taking place to create a rating system that allows both users and advertisers to choose the level of profanity they are willing to accept.

The 24-Hour Vevo Record, commonly referred to as the Vevo Record, is the record for the most views a music video associated with Vevo has received within 24 hours of its release. The video that currently holds this record is Taylor Swift's "Me!" with 65.2 million views.

In 2012, Nicki Minaj's "Stupid Hoe" became one of the first Vevo music videos to receive a significant amount of media attention upon its release day, during which it accumulated around 4.8 million views. The record has consistently been kept track of by Vevo ever since. Total views of a video are counted from across all of Vevo's platforms, including YouTube, Yahoo! and other syndication partners.{{cite web|title=On Breaking The 24 Hour Views Record|url=http://vevo.tumblr.com/post/68805707209/on-breaking-the-24-hour-views-record|publisher=Vevo}} On April 14, 2013, Psy's "Gentleman" unofficially broke the record by reaching 38.4 million views in its first 24 hours.{{cite web|url=http://www.guinnessworldrecords.com/news/2013/4/psy-secures-new-youtube-world-record-with-gentleman-48291|title=PSY secures new YouTube world record with "Gentleman"|date=April 25, 2013 |publisher=Guinness World Records}} However, Vevo did not acknowledge this record because it was not associated with them until four days after its release to YouTube.{{cite magazine|url=https://www.billboard.com/articles/columns/k-town/1557490/psys-gentleman-gains-70-million-youtube-views-in-3-days-breaks|title=PSY's 'Gentleman' Gains 70 Million YouTube Views in 3 Days, Breaks Single-Day Record|magazine=Billboard}}

On August 19, 2014, Minaj broke the record with her "Anaconda" video which garnered 19.7 million views. Swift broke the record with "Bad Blood" with 20.1 million views, on May 17, 2015, which was later surpassed by Adele's "Hello", which received 27.7 million views in first 24 hours.

On August 28, 2017, both YouTube and Vevo records were eclipsed by Swift again, with "Look What You Made Me Do", which gained 43.2 million views in 24 hours. On December 1, 2018, Ariana Grande's "Thank U, Next" broke the record, accumulating 55.4 million views in 24 hours.{{Cite web|url=https://variety.com/2018/digital/news/ariana-grande-thank-u-next-youtube-record-video-views-1203071119/|title=Ariana Grande's 'Thank U, Next' Video Breaks YouTube Record for Most Views in 24 Hours|first1=Todd|last1=Spangler|date=December 1, 2018}} Swift then regained the record on April 27, 2019, when her video for "Me!" garnered 65.2 million views in first 24 hours. Swift's channel is the first and only to break the record three times. One Direction, Justin Bieber, Nicki Minaj, and Miley Cyrus, have all broken the record twice (Minaj would have tied Swift if features were included in the count).

List of Vevo videos which held the record for most views in their first 24 hours online

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| align="left" | "Thank U, Next" || align="left" |Ariana Grande|| 55.4||147|| align="right" | November 30, 2018 || {{Cite magazine|url=https://www.billboard.com/articles/columns/pop/8488652/ariana-grande-thank-u-next-biggest-music-video-debut-youtube|title=Ariana Grande's 'Thank U, Next' Video Breaks YouTube Record for Most Views in 24 Hours|magazine=Billboard}}

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| align="left" | "Look What You Made Me Do" || align="left" |Taylor Swift || 43.2 ||461|| align="right" | August 27, 2017 ||{{Cite news|url=https://www.forbes.com/sites/hughmcintyre/2017/08/29/taylor-swifts-look-what-you-made-me-do-video-has-shattered-youtube-records/?sh=32370b512a61|title=Taylor Swift's 'Look What You Made Me Do' Video Has Shattered YouTube Records|work=Forbes}}

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| align="left" | "Hello" || align="left" |Adele|| 27.7 ||{{age in days|October 23, 2015|27 August 2017}}|| align="right" | October 23, 2015 ||{{cite magazine|title=Adele's 'Hello' Has Biggest YouTube Debut of Any Video This Year|url=https://www.billboard.com/articles/news/6745062/adele-hello-biggest-youtube-debut-this-year|magazine=Billboard}}

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| align="left" | "Bad Blood" || align="left" |Taylor Swift featuring Kendrick Lamar|| 20.1 ||{{age in days|17 May 2015|22 October 2015}}|| align="right" | May 17, 2015 ||{{cite magazine|title=Taylor Swift's 'Bad Blood' Video Breaks Vevo Record|url=https://www.billboard.com/articles/columns/pop-shop/6575602/taylor-swift-bad-blood-breaks-vevo-record|magazine=Billboard}}

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| align="left" | "Anaconda" || align="left" |Nicki Minaj|| 19.7 ||{{age in days|19 August 2014|17 May 2015}}|| align="right" | August 19, 2014 ||{{cite magazine|title=Nicki Minaj's 'Anaconda' Video Breaks Vevo Record|url=https://www.billboard.com/articles/news/6229110/nicki-minaj-anaconda-vevo-record|magazine=Billboard}}

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| align="left" | "Wrecking Ball" || align="left" |Miley Cyrus|| 19.3 ||{{age in days|9 September 2013|19 August 2014}}|| align="right" | September 9, 2013 ||{{cite magazine|title=Miley Cyrus Reveals 'Bangerz' Tracklist as 'Wrecking Ball' Breaks VEVO Record|url=https://www.billboard.com/articles/news/5687337/miley-cyrus-reveals-bangerz-tracklist-after-breaking-vevo-record|magazine=Billboard}}

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| align="left" | "Best Song Ever" || align="left" |One Direction|| 12.3 ||{{age in days|July 23, 2013|9 September 2013}}|| align="right" | July 23, 2013 ||{{cite web |date=23 July 2013 |title=VEVO:'One Direction's record-breaking 'Best Song Ever' video actually had 12.3 million hits' |url=https://www.pressparty.com/pg/newsdesk/OneDirection/view/82163/%5b%5bPress |access-date=22 October 2023 |website=Pressparty}}

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| align="left" | "We Can't Stop" || align="left" |Miley Cyrus|| 10.7 ||{{age in days|June 19, 2013|September 9, 2013}}|| align="right" | June 19, 2013 ||{{cite magazine|title=Miley Cyrus' 'We Can't Stop' Video Breaks VEVO Record|url=https://www.billboard.com/articles/columns/pop-shop/5047747/miley-cyrus-we-cant-stop-video-breaks-vevo-record|magazine=Billboard}}

|-

| align="left" | "Beauty and a Beat" || align="left" |Justin Bieber featuring Nicki Minaj|| 10.6 ||{{age in days|12 October 2012|19 June 2013}}|| align="right" | October 12, 2012 ||{{cite magazine|title=One Direction Battles Justin Bieber for Vevo Record|url=https://www.billboard.com/articles/news/1504993/one-direction-battles-justin-bieber-for-vevo-record-social-50-chart-supremacy|magazine=Billboard}}

|-

| align="left" | "Live While We're Young" || align="left" |One Direction|| 8.3 ||{{age in days|20 September 2012|12 October 2012}}|| align="right" |{{nowrap|September 20, 2012}}||

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| align="left" | "Boyfriend" || align="left" |Justin Bieber|| 8.0 ||{{age in days|3 May 2012|20 September 2012}}|| align="right" | May 3, 2012 ||

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| align="left" | "Where Have You Been" || align="left" |Rihanna|| 4.9 ||{{age in days|30 April 2012|3 May 2012}}|| align="right" | April 30, 2012 ||{{cite web|url=http://www.digitalspy.co.uk/music/news/a379957/rihanna-breaks-nicki-minajs-vevo-record-with-where-have-you-been.html|title=Rihanna breaks Nicki Minaj's Vevo record with 'Where Have You Been'|publisher=Digital Spy. Hachette Filipacchi Médias|last=Corner|first=Lewis|date=May 4, 2012|access-date=April 5, 2012}}

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| align=left | "Stupid Hoe" || align=left | Nicki Minaj || 4.8 ||{{age in days|20 January 2012|3 April 2012}}||align="right" | January 20, 2012 || {{cite web|url=https://www.capitalfm.com/artists/nicki-minaj/news/stupid-hoe-video-vevo/|title=Nicki Minaj 'Stupid Hoe' Video Breaks VEVO Record In 24 Hours|date=25 January 2012|website=95-106 Capital FM}}

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! colspan="6" style="text-align:center; font-size:8pt;" | As of {{currentday}} {{currentmonthname}}, {{currentyear}}

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File:VEVO_Certified_logo.png

Vevo Certified is given from Vevo to artists with over 100 million views on Vevo and its partners (including YouTube) through special features on the Vevo website. It was launched in June 2012.

Artists with 20 or more Vevo Certified music videos. All lead and co-lead appearances are counted towards the artists' total, regardless of the Vevo channel on which it appears. Featured appearances (featuring, feat., ft. etc.) are not counted.

• Music on demand
• Digital media certification
• List of most-viewed YouTube videos

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