Videoloft
{{Infobox company
| name = Videoloft
| logo =
| type = Private
| industry = Video surveillance
Cloud computing
| founded = {{Start date and age|2012|06|27}}
| founders = James West
Mike Fischer
| former_name = Manything (2012–2019)
| hq_location = Milton Park, Abingdon, Oxfordshire, United Kingdom
| area_served = Worldwide
| key_people = James West (CEO)
| products = Cloud video-surveillance platform, Cloud Adapter
| services = Video-surveillance-as-a-service (VSaaS)
| website = {{URL|videoloft.com}}
}}
Videoloft is a privately held British technology company that provides cloud-based video-surveillance-as-a-service (VSaaS). It is headquartered on Milton Park in Oxfordshire.{{Cite web |url=https://www.oxfordmail.co.uk/news/10584081.global-picture-operation-developed-digital-imaging-idea/ |title=Global picture operation developed out of digital imaging idea |first=Andrew |last=Smith |date=1 August 2013 |website=Oxford Mail}}{{Cite web |url=https://www.oxfordmail.co.uk/news/18793353.new-firms-including-video-company-videoloft-take-office-space-milton-park/ |title=New firms including video company Videoloft take up office space at Milton Park |first=Andrew |last=Ffrench |date=14 October 2020 |website=Oxford Mail}}
History
Videoloft was incorporated on 27 June 2012 as Manything by James West and Mike Fischer.{{Cite web|url=https://www.thetimes.com/sunday-times-100-tech/hardware-profile/article/catch-burglars-with-your-iphone-xhvk6ff0xh3 |title=Catch burglars with your iPhone |first=Cally |last=Law |date=March 15, 2015 |website=The Times}}{{cite web |title=VIDEOLOFT LIMITED – Officers |url=https://find-and-update.company-information.service.gov.uk/company/08121657/officers |website=Companies House |access-date=5 May 2025}} Its first product, released under the name Manything ("monitor anything"), was a mobile app that repurposed old smartphones as DIY security cameras.{{cite news |last=Jefferies |first=Duncan |title=Turning old smartphones into anti-burglary devices and baby monitors |url=https://www.theguardian.com/sustainable-business/2016/aug/07/old-smartphones-security-cameras-baby-monitors-e-waste |work=The Guardian |date=7 August 2016 |access-date=5 May 2025}}
Pivoting from consumer DIY to the professional channel, Manything partnered with camera maker Hikvision in 2017 and began selling cloud recording to security dealers.{{cite web |title=Videoloft offers free trial of new cloud video analytics technology |url=https://www.securitysystemsnews.com/article/videoloft-offers-free-trial-of-new-cloud-video-analytics-technology |website=Security Systems News |date=9 October 2020 |access-date=5 May 2025}} In August 2019, Manything was renamed as Videoloft, while keeping the Manything app for its legacy users.{{cite web |last=Bannister |first=Adam |title=Manything Pro rebrands to Videoloft |url=https://www.ifsecglobal.com/video-surveillance/manything-pro-rebrands-to-videoloft/ |website=IFSEC Global |date=10 October 2019 |access-date=5 May 2025}}
From 2020 onward, Videoloft publicised a series of product milestones: native 4K cloud recording,{{cite web |last=Thorpe |first=James |title=Videoloft adds 4 K resolution to its cloud video surveillance platform |url=https://internationalsecurityjournal.com/videoloft-adds-4k-resolution/ |website=International Security Journal |date=17 December 2020 |access-date=5 May 2025}} direct integrations with manufacturers such as Vivotek,{{cite web |last=Thorpe |first=James |title=Videoloft releases direct Vivotek integration to provide NDAA compliance |url=https://internationalsecurityjournal.com/videoloft-vivotek-integration/ |website=International Security Journal |date=19 November 2021 |access-date=5 May 2025}} and larger 16- and 64-channel Cloud Adapter models for enterprise sites.{{cite web |last=Caloisi |first=Geny |title=Videoloft launches its Cloud Adapter |url=https://benchmarkmagazine.com/videoloft-launches-local-live-monitor-display/ |website=Benchmark |date=10 January 2022 |access-date=5 May 2025}} A 2021 feature in International Security Journal highlighted the company's push into the United States, describing multi-state deployments and a growing reseller base.{{cite web |title=Videoloft customers gain local display option via Cloud Adapter |url=https://internationalsecurityjournal.com/videoloft-launches-local-display/ |website=International Security Journal |date=3 January 2022 |access-date=5 May 2025}}
Operations
Videoloft operates on a software-as-a-service model. It maintains its research-and-development and administrative headquarters in Abingdon, with sales staff in North America and channel distributors across Europe, the Middle East and Asia-Pacific.
Services
Videoloft's core offering is a cloud video management system that records up to 8-megapixel (4 K) video directly to the cloud or in hybrid mode alongside local NVRs. Features reported by International Security Journal include AI-based object detection, people-counting dashboards and licence-plate recognition add-ons. In 2020, Videoloft opened a free beta of its cloud analytics suite, adding text and object recognition without requiring analytics-enabled cameras.
The Cloud Adapter range, 8-, 16- and 64-channel gateways, was launched between 2019 and 2022 to accommodate larger multi-site roll-outs. Benchmark magazine described the units as "no-latency local display bridges" that allow operators to view live streams on on-site monitors while keeping all recording off-premises.