Village Cooking Channel
{{short description|Indian Tamil YouTube channel}}
{{Infobox YouTube personality
| name = Village Cooking Channel
| logo =
| origin = Chinna Veeramangalam, Pudukkottai, Tamil Nadu, India
| pseudonym = VCC
| channel_handle = VillageCookingChannel
| channel_display_name = Village Cooking Channel
| location = Chinna Veeramangalam
| creator = {{ubl|M. Periyathambi|V. Subramanian|V. Ayyanar|V. Murugesan|T. Muthumanickam|G. Tamilselvan}}
| subscribers = 27.7 million
| views = 7.7 billion
| years active = 2018–present
| genre = Cooking
| silver_button = yes
| gold_button = yes
| diamond_year = 2021
| diamond_button = yes
| stats_update = 23 feb 2025
| extra_information = World Most Subscribed Cookery Channel
}}
Village Cooking Channel is an Indian Tamil language YouTube Channel, popularly known as VCC. They are known for their videos on traditional village food cooking in open fields.{{cite news |title=From Tamil Delicacies To Paneer Butter Masala - This Village Cooking Channel has taken youtube by strom |url=https://magazine.outlookindia.com/story/business-news-from-tamil-delicacies-to-paneer-butter-masala-this-village-cooking-channel-has-taken-youtube-by-storm/302306 |access-date=4 July 2021 |agency=Outlook India}} As of May 2025, it had 28.2 million subscribers on YouTube and became the first Tamil YouTube channel to receive the first Diamond Creator Award.{{cite news |title=ஒரு கோடி சப்ஸ்கிரைபர் பெற்ற Village Cooking Channel: ரூ.10 லட்சம் கொரோனா நிவாரண நிதி |url=http://www.puthiyathalaimurai.com/newsview/108590/---Village-Cooking-Channel----group-with-one-crore-subscribers-Rs-10-lakh-Corona-relief-fund |access-date=5 July 2021 |agency=Puthiyathalaimurai}} Several of their videos have more than 100 million views and 'Watermelon Juice' video is the most popular one with 300 million views as of May 2025.
Background
The channel is being run by family members, consisting of brothers V. Subramanian (the cameraman), V. Ayyanar, V. Murugesan, their cousin T. Muthumanickam, their brother-in-law G. Tamilselvan and are led by their grandfather and former chef M. Periyathambi.{{cite news |title=This grandad and cousins have rocked Youtube with their Village Cooking Channel |url=https://www.onmanorama.com/food/features/2021/01/25/grandad-cousins-rocked-youtube-village-cooking-channel.html |access-date=5 June 2021 |work=OnManorama |publisher=Manorama Online |date=25 January 2021}} Periyathambi is a well-known caterer in the village of Chinna Veeramangalam, Pudukkottai, Tamil Nadu.
The channel employs the use of traditional vessels and cauldrons to cook a variety of dishes, using traditional methods (no modern equipment is used). After filming the video, the team have their share of food and later, it is served at old-age homes and orphanages in their village.{{cite news |title=ദ് ഗ്രേറ്റ് നാടൻ കുക്കിങ്: പെരിയതമ്പിക്കും പയ്യന്മാർക്കും മാസവരുമാനം പത്തുലക്ഷം!.|url=https://www.manoramaonline.com/pachakam/features/2021/01/19/village-cooking-channel.html |access-date=4 July 2021 |agency=Manorama}}
In January 2021, Rahul Gandhi joined their outdoor cooking for mushroom biryani in Karur, which enhanced the channel's popularity even further.{{cite news |title=Rahul Gandhi joins TN’s ‘Village Cooking Channel’ for mushroom biryani; social media’s new favourite|url=https://www.hindustantimes.com/india-news/rahul-gandhi-joins-tn-s-village-cooking-channel-for-mushroom-biryani-social-media-s-new-favourite-101611993028624.html |access-date=4 July 2021 |agency=Hindustan Times|date=30 January 2021}}{{cite news |title='Village Cooking Channel’: Meet YouTube's favourite chefs who impressed Rahul Gandhi with their mushroom biryani! |url=https://www.newindianexpress.com/good-news/2021/feb/07/cooking-to-feed-the-desires-of-millions-2260667.html |access-date=8 April 2021 |work=The New Indian Express |publisher=The New Indian Express |date=7 February 2021}}{{cite news |title=TN's popular 'Village Cooking Channel' gets a guest — Rahul Gandhi relishing Biriyani |url=https://www.thenewsminute.com/article/tns-popular-village-cooking-channel-gets-guest-rahul-gandhi-relishing-biriyani-142432 |access-date=4 July 2021 |agency=The News Minutes |date=30 January 2021 }} On 4 July 2021, the channel donated 1 million rupees to Tamil Nadu Chief Minister Public Relief Fund for fight against COVID-19 pandemic.{{cite news |title=Village Cooking Channel: 1 கோடி சப்ஸ்கிரைபர்கள், 10 லட்சம் கொரோனா நிவாரண நிதி - கலக்கும் வில்லேஜ் குக்கிங் சேனல்! |url=https://tamil.news18.com/news/entertainment/cinema-village-cooking-channel-donated-10-lakh-to-cm-corona-relief-fund-and-they-got-1-crore-subscribers-scs-496551.html |access-date=5 July 2021 |agency=News18 Tamil}}
Reception
=Accolades=
Its unique style has won Black Sheep Digital Award for Best Food Programme in February 2021.{{cite news |title=This YouTube channel by Indian farmer-chefs features feasts from the village and beyond |url=https://www.thehindu.com/life-and-style/food/online-cookery-show-by-a-team-of-indian-farmer-chefs-is-a-big-hit/article31415819.ece |access-date=5 June 2021 |work=The Hindu |publisher=The Hindu Publishing Group |date=23 April 2020}}{{cite news |title=Black Sheep Digital Awards 2021 Winners List: These are the winners of Black Sheep Awards |url=https://thenewscrunch.com/black-sheep-digital-awards-2021-winners-list-these-are-the-winners-of-black-sheep-awards/33446/ |access-date=4 July 2021 |agency=The News crunch}} They have also won The Behindwoods Gold Best Digital Content Creator award in 2021.
In other media
Owing to their popularity, the members were featured in cameo appearances in Vikram (2022), marking their film debut.
References
{{reflist}}
External links
- {{YouTube|title=Village Cooking Channel|channel=UCk3JZr7eS3pg5AGEvBdEvFg}}
- {{Instagram | villagecookingchannel_ | Village Cooking Channel}}