Vince McMahon#The Invasion and brand extension (2001–2005)

McMahon was born in Pinehurst, North Carolina, on August 24, 1945,{{cite web |url=http://stars.ign.com/objects/915/915330_biography.html |title=IGN: Vince McMahon Biography|access-date=September 14, 2007 |website=IGN.com|archive-url=https://web.archive.org/web/20071116114423/http://stars.ign.com/objects/915/915330_biography.html|archive-date=November 16, 2007}} to Victoria (née Hanner; 1920–2022){{cite web |title=Victoria Hanner "Vicki" Askew Obituary |newspaper=The Beaumont Enterprise |url=https://www.legacy.com/us/obituaries/beaumontenterprise/name/victoria-askew-obituary?id=32355975|access-date=January 31, 2022 |via=Legacy.com|archive-date=January 31, 2022|archive-url=https://web.archive.org/web/20220131145205/https://www.legacy.com/us/obituaries/beaumontenterprise/name/victoria-askew-obituary?id=32355975|url-status=live}} and Vincent James McMahon (1914–1984), who left the family when McMahon was still a baby and took McMahon's older brother Roderick James McMahon III (1943–2021){{cite news |title=Roderick James "Rod" McMahon Obituary |newspaper=The Courier of Montgomery County |url=https://www.legacy.com/amp/obituaries/courier/197577661|access-date=January 26, 2021 |via=Legacy.com|archive-date=January 31, 2021|archive-url=https://web.archive.org/web/20210131143507/https://www.legacy.com/amp/obituaries/courier/197577661|url-status=live}}{{cite web |date=January 25, 2021 |title=Rod McMahon, brother of WWE's Vince McMahon, passes away at 77 |url=https://www.f4wonline.com/wwe-news/rod-mcmahon-brother-wwes-vince-mcmahon-passes-away-77-331266|access-date=January 26, 2021 |website=WON/F4W – WWE news, Pro Wrestling News, WWE Results, UFC News, UFC results|archive-date=January 26, 2021|archive-url=https://web.archive.org/web/20210126045501/https://www.f4wonline.com/wwe-news/rod-mcmahon-brother-wwes-vince-mcmahon-passes-away-77-331266|url-status=live}} with him. McMahon did not meet his father again until the age of 12.{{cite web |url=http://www.canoe.ca/Slam/Wrestling/Bios/mcmahon-vince.html|archive-url=https://archive.today/20120629081637/http://www.canoe.ca/Slam/Wrestling/Bios/mcmahon-vince.html|url-status=usurped|archive-date=June 29, 2012 |title=Vince McMahon Biography |publisher=SLAM! Sports}} McMahon's paternal grandfather was the boxing promoter Roderick James "Jess" McMahon,{{sfn|Solomon|2006|p=4}} whose parents were Irish immigrants from County Galway.{{cite news |title=The fighting Irish and the WWE |date=September 20, 2013 |newspaper=Irish Examiner |url=http://www.irishexaminer.com/lifestyle/features/the-fighting-irish-and-the-wwe-243608.html|access-date=November 18, 2017|archive-date=July 7, 2018|archive-url=https://web.archive.org/web/20180707100304/https://www.irishexaminer.com/lifestyle/features/the-fighting-irish-and-the-wwe-243608.html|url-status=live}}{{cite book |title=National Wrestling Alliance: The Untold Story of the Monopoly That Strangled Professional Wrestling |last=Hornbaker |first=Tim |year=2007 |publisher=ECW Press |isbn=978-1-55022-741-3}}

His paternal grandmother, Rose Davis, was also of Irish descent. McMahon was raised under the name Vinnie Lupton and spent the majority of his childhood living with his mother and various stepfathers. He later claimed that one of his stepfathers, Leo Lupton, beat his mother and attacked him when he tried to protect her; he said of the experience, "It is unfortunate that [Lupton] died before I could kill him. I would have enjoyed that."{{cite magazine |author= |title=Playboy Interview: Vince McMahon |magazine=Playboy |page=60 |date=February 2001}} He graduated in 1964 from Fishburne Military School in Waynesboro, Virginia,{{cite magazine |author= |title=Playboy Interview: Vince McMahon |magazine=Playboy |page=61 |date=February 2001}} where he reportedly struggled due to dyslexia.{{cite web |url=http://www.dyslexiamentor.com/famousdyslexics.php |title=Famous Dyslexics|access-date=September 15, 2008 |publisher=Dyslexia Mentor|archive-url=https://web.archive.org/web/20080921191236/http://www.dyslexiamentor.com/famousdyslexics.php|archive-date=September 21, 2008}}

{{Professional wrestling sidebar}}

File:Vince McMahon Sr and Vince McMahon Jr.jpg, {{Circa|1970s}}]]

McMahon first met the promoter for Capitol Wrestling Corporation (CWC), his father, Vincent J. McMahon, when 12. At that point, McMahon became interested in following in his father's professional wrestling footsteps and often accompanied him on trips to Madison Square Garden. McMahon wanted to be a wrestler, but his father did not allow him, explaining that promoters did not appear on the show and should stay apart from their wrestlers.

In 1968, McMahon graduated from East Carolina University with a business degree and after a nondescript career as a traveling salesman, he was eager to assume a managerial role in his father's World Wide Wrestling Federation promotion. In 1969, McMahon made his debut as a ring announcer for the WWWF's All-Star Wrestling.{{cite book |last=Kaelberer |first=Angie Peterson |title=The McMahons: Vince McMahon and Family |publisher=Capstone Press |year=2003 |page=[https://archive.org/details/mcmahonsvincemcm0000kael/page/15 15] |isbn=0-7368-2143-0 |url=https://archive.org/details/mcmahonsvincemcm0000kael/page/15}} In 1971, he was assigned to a small territory in Maine, where he promoted his first card. He later became the play-by-play commentator for television matches after replacing Ray Morgan in 1971, a role he regularly maintained until November 1997.

In the 1970s, McMahon became a prominent force in his father's company and, over the next decade, assisted his father in tripling TV syndication.{{cite book |url=https://books.google.com/books?id=rPCGDAAAQBAJ&q=inoki+vs+ali+vince+mcmahon+jr&pg=PA152 |title=Ali vs. Inoki: The Forgotten Fight That Inspired Mixed Martial Arts and Launched Sports Entertainment |first=Josh |last=Gross |date=June 9, 2016 |publisher=BenBella Books, Inc. |isbn=978-1-942952-20-6 |via=Google Books|access-date=October 15, 2020|archive-date=April 9, 2023|archive-url=https://web.archive.org/web/20230409212700/https://books.google.com/books?id=rPCGDAAAQBAJ&q=inoki+vs+ali+vince+mcmahon+jr&pg=PA152|url-status=live}} The younger McMahon was also behind the Muhammad Ali versus Antonio Inoki match of 1976. He pushed for the renaming of the company to the World Wrestling Federation (WWF) in 1979.

On February 21, 1980, McMahon officially founded Titan Sports and the company's headquarters were established in South Yarmouth, Massachusetts, using the now-defunct Cape Cod Coliseum as a home base for the company. McMahon then became chairman of the company and his wife, Linda, became the "co-chief executive".{{cite magazine |url=https://www.theatlantic.com/entertainment/archive/2010/10/linda-mcmahon-and-the-difference-between-wrestling-and-politics/65339 |title=Linda McMahon and the Difference Between Wrestling and Politics |magazine=The Atlantic |date=October 29, 2010|access-date=December 7, 2016|archive-date=August 12, 2020|archive-url=https://web.archive.org/web/20200812111232/https://www.theatlantic.com/entertainment/archive/2010/10/linda-mcmahon-and-the-difference-between-wrestling-and-politics/65339/|url-status=live}}{{cite web |url=http://blog.ctnews.com/politicalcapitol/2010/09/30/a-few-loose-ends-from-the-mcmahon-bankruptcy-story/ |title=A few loose ends from the McMahon bankruptcy story |date=October 1, 2010|access-date=April 7, 2016|archive-date=May 5, 2016|archive-url=https://web.archive.org/web/20160505025429/http://blog.ctnews.com/politicalcapitol/2010/09/30/a-few-loose-ends-from-the-mcmahon-bankruptcy-story/|url-status=live}} In 1982, Titan acquired control of the CWC from McMahon's ailing father (who died in May 1984) and his partners.

{{Main|1980s professional wrestling boom}}

File:Tony Atlas, Vince McMahon, and Jesse Ventura, 1982.png (left) and Jesse Ventura, 1982]]

When he purchased the WWF in 1982, professional wrestling was a business run by regional promotions. Various promoters understood that they would not invade each other's territories, as this practice had gone on undeterred for decades.{{cite web |url=http://www.infinitecore.ca/superstar/index.php?threadid=68183 |title=KM : Reading Topic: WWF NATIONAL EXPANSION|access-date=August 17, 2016|archive-date=September 24, 2021|archive-url=https://web.archive.org/web/20210924145849/https://www.infinitecore.ca/superstar/index.php?threadid=68183|url-status=live}} The National Wrestling Alliance became the governing body for all the regional territories across the country and as far away as Japan. McMahon had a different vision of what the industry could become. In 1983, the WWF split from the NWA again (it had left the NWA in 1963 but rejoined in 1971).

He began expanding the company nationally by promoting in areas outside of the company's Northeast U.S. stomping grounds and by signing talent from other companies, such as the American Wrestling Association (AWA). In 1984, he recruited Hulk Hogan to be the WWF's charismatic new megastar, and the two quickly drew the ire of industry peers as the promotion began traveling and broadcasting into rival territories. McMahon, who still also fronted as the WWF's squeaky clean babyface announcer, created The Rock 'n' Wrestling Connection by incorporating pop music stars into wrestling storylines.

As a result, the WWF was able to expand its fanbase into a national mainstream audience as the promotion was featured heavily on MTV programming. On March 31, 1985, he ran the first WrestleMania at Madison Square Garden, available on closed-circuit television in various markets throughout the United States. McMahon's success of birthing WrestleMania in the 1980s had a significant impact on the 1980s professional wrestling boom during the Golden Age Era.{{cite web |url=https://vulturehound.co.uk/2019/07/outside-the-mind-of-a-genius-vince-mcmahon-and-his-unfathomable-impact-on-professional-wrestling/ |title=Outside The Mind Of A Genius: Vince McMahon And His Unfathomable Impact On Professional Wrestling |date=July 18, 2019|access-date=February 19, 2021|archive-date=August 28, 2021|archive-url=https://web.archive.org/web/20210828042323/https://vulturehound.co.uk/2019/07/outside-the-mind-of-a-genius-vince-mcmahon-and-his-unfathomable-impact-on-professional-wrestling/|url-status=live}}

During the late 1980s, McMahon shaped the WWF into a unique sports entertainment brand that reached out to family audiences while attracting fans who hadn't paid attention to pro wrestling before. By directing his storylines toward highly publicized supercards, McMahon capitalized on a fledgling revenue stream by promoting these events live on pay-per-view television. In 1987, the WWF reportedly drew 93,173 fans to the Pontiac Silverdome (which was called the "biggest crowd in sports-entertainment history") for WrestleMania III, which featured the main event of Hulk Hogan vs. André the Giant.{{cite web |url=http://corporate.wwe.com/company/bios/vk_mcmahon.jsp |title=Vince McMahon's biography |access-date=January 14, 2008 |publisher=WWE Corporate |archive-url=https://web.archive.org/web/20071215125621/http://corporate.wwe.com/company/bios/vk_mcmahon.jsp |archive-date=December 15, 2007}}

{{Main|Attitude Era}}

In 1993, the company entered the New Generation Era, one of McMahon's toughest times since taking over the company as business went up and down with various projects in the company.{{cite web |url=https://www.thesportster.com/wrestling/wwe-vince-mcmahon-new-generation-era-flops-loved/ |title=10 New Generation Era Flops That Vince McMahon Loved |date=August 28, 2020|access-date=September 5, 2021|archive-date=September 6, 2021|archive-url=https://web.archive.org/web/20210906003122/https://www.thesportster.com/wrestling/wwe-vince-mcmahon-new-generation-era-flops-loved/|url-status=live}}

After struggling against Ted Turner's World Championship Wrestling (WCW), McMahon cemented the WWF as the preeminent wrestling promotion in the late 1990s when initiating a new brand strategy that eventually returned the WWF to prominence. Sensing a public shift toward a more hardened and cynical fan base, McMahon redirected storylines toward a more adult-oriented model. The concept became known as "WWF Attitude" and McMahon commenced the new era when manipulating the WWF Championship away from Bret Hart at Survivor Series (now known as the "Montreal Screwjob").{{cite web |url=http://www.wwe.com/shows/survivorseries/history/1997/mainevent/ |title=Survivor Series 1997 main event (Montreal Screwjob)|access-date=January 14, 2008 |publisher=WWE|archive-date=June 29, 2011|archive-url=https://web.archive.org/web/20110629055853/http://www.wwe.com/shows/survivorseries/history/1997/mainevent/|url-status=live}} McMahon announced the beginning of the Attitude Era on the December 15th, 1997 episode of Monday Night Raw, where McMahon stated "This is a conscious effort on our part to 'open the creative envelope', in order to entertain in a more contemporary manner, extends far beyond the strict confines of sports presentation into the wide open environment of broad based entertainment. We borrow from such programs niches like soap-operas and others widely accepted forms of television entertainment and tired of the same old simplistic theory of 'good guys versus bad guys'. Surely the era is definitely, passe. Therefore, we've embarked on a far more innovative and contemporary creative campaign, that is far more invigorating and extemporaneous than ever before".{{cite web|url=https://stillrealtous.com/vince-mcmahon-officially-introduced-attitude-era-raw-18-years-ago-today/|title=Vince McMahon Officially Introduced The Attitude Era On Raw 18 Years Ago Today|date=December 15, 2015|access-date=September 30, 2024|archive-date=February 4, 2024|archive-url=https://web.archive.org/web/20240204183229/https://stillrealtous.com/vince-mcmahon-officially-introduced-attitude-era-raw-18-years-ago-today//|url-status=live}}

McMahon, who, for years, had downplayed his ownership of the company and was mostly known as a commentator, became involved in WWF storylines as the evil Mr. McMahon, who began a legendary feud with Stone Cold Steve Austin, who challenged his authority. As a result, the WWF suddenly found itself back in national pop-culture, drawing millions of viewers for its weekly Monday Night Raw broadcasts, which ranked among the highest-rated shows on cable television. In October 1999, McMahon led the WWF in an initial public offering of company stock. Also, during the Attitude Era, the company embraced this period by incorporating foul language, graphic violence, and controversial stipulations such as Bra and Panties matches.{{cite web |url=https://bleacherreport.com/articles/2786951-10-years-into-the-pg-era-did-wwe-make-the-right-call |title=10 Years into the 'PG Era,' Did WWE Make the Right Call? |website=Bleacher Report |date=July 20, 2018|access-date=September 2, 2021|archive-date=February 5, 2021|archive-url=https://web.archive.org/web/20210205074802/https://bleacherreport.com/articles/2786951-10-years-into-the-pg-era-did-wwe-make-the-right-call|url-status=live}}

On June 24, 1999, McMahon appeared on the Late Night with Conan O'Brien show and said he viewed Ted Turner as his rival, stating "All I'll say about Ted is he's a son-of-a-bitch, other than that, he's probably not a bad guy, but I don't like him at all".{{cite web |url=https://nypost.com/1999/06/28/mats-entertainment-wrestling-foes-mcmahon-hogan-square-off-in-talk-show-tussle/ |title=MATS ENTERTAINMENT! WRESTLING FOES MCMAHON, HOGAN SQUARE OFF IN TALK-SHOW TUSSLE |date=June 28, 1999|access-date=August 26, 2021|archive-date=August 26, 2021|archive-url=https://web.archive.org/web/20210826060817/https://nypost.com/1999/06/28/mats-entertainment-wrestling-foes-mcmahon-hogan-square-off-in-talk-show-tussle/|url-status=live}}

McMahon later came out victorious against Ted Turner's World Championship Wrestling (WCW) in the television ratings in the Monday Night War after an initial 84-week television ratings loss to WCW and afterward acquired the fading WCW from Turner Broadcasting System on March 23, 2001, with an end to the Monday Night War.{{cite web |title=WWF buys rival WCW |url=https://money.cnn.com/2001/03/23/deals/wwf/|access-date=March 12, 2016 |website=CNN Money |date=March 23, 2001|archive-date=November 11, 2021|archive-url=https://web.archive.org/web/20211111224210/https://money.cnn.com/2001/03/23/deals/wwf/|url-status=live}} On April 1, 2001, Extreme Championship Wrestling (ECW) filed for bankruptcy leaving WWF as the last major wrestling promotion at that time.{{cite book |title=Ringside: A History of Professional Wrestling in America |last=Beekman |first=Scott |page=[https://archive.org/details/ringsidehistoryo00beek/page/139 139] |publisher=Greenwood Publishing Group |year=2006 |isbn=978-0-275-98401-4 |url=https://archive.org/details/ringsidehistoryo00beek/page/139}} McMahon later acquired the assets of ECW on January 28, 2003.{{cite web |url=https://www.scribd.com/doc/305765539/WWE-acquires-ECW-Assets-HHG-Corporation |title=Library of Congress Web Archives |publisher=Webarchive.loc.gov |date=October 9, 2016 |access-date=May 2, 2022 |archive-date=October 9, 2016 |archive-url=http://webarchive.loc.gov/all/20161009024001/https://www.scribd.com/doc/305765539/WWE-acquires-ECW-Assets-HHG-Corporation}}

In September 2020, professional wrestling promoter, WWE Hall of Famer, and former WCW president Eric Bischoff revealed that during this period of the Monday Night War in television ratings battles between WWE and WCW "Vince was petitioning a lot for Ted. He was trying to embarrass Ted, trying to create some anxiety with the shareholders of Turner Broadcasting. Vince was trying to create some unrest and anxiety by being very, very critical about WCW" and "whenever you'd see blood in WCW, Vince would write these letters from the king's court to Ted criticizing him, and WCW, and the health and welfare of the talent by saying it's gross, it's crap, and all this. And then he'd turn around and do the same thing a month later. None of us took any of those letters very seriously, and it was pretty obvious what Vince was trying to do. We all just chuckled about it".{{cite web |url=https://www.wrestlinginc.com/news/2020/09/eric-bischoff-recalls-vince-mcmahon-letters-trying-to-674695/ |title=Eric Bischoff Recalls Vince McMahon's Letters "Trying To Embarrass" Ted Turner |date=September 12, 2020|access-date=August 9, 2021|archive-date=August 7, 2021|archive-url=https://web.archive.org/web/20210807190225/https://www.wrestlinginc.com/news/2020/09/eric-bischoff-recalls-vince-mcmahon-letters-trying-to-674695/|url-status=live}}

In a conference call in 2021, McMahon described the "situation where 'rising tides' because that was when Ted Turner was coming after us with all of Time Warner's assets as well".{{cite web |url=https://prowrestlingnewshub.com/aew-news/vince-mcmahon-says-he-does-not-see-aew-as-the-same-level-of-competition-as-wcw/ |title=Vince McMahon Says He Does Not See AEW As The Same Level Of Competition As WCW |date=July 30, 2021|access-date=September 4, 2021|archive-date=September 4, 2021|archive-url=https://web.archive.org/web/20210904041346/https://prowrestlingnewshub.com/aew-news/vince-mcmahon-says-he-does-not-see-aew-as-the-same-level-of-competition-as-wcw/|url-status=live}}

{{Further|WWF vs. WWF}}

On May 5, 2002, World Wrestling Federation Entertainment, Inc. announced that it would be changing both its company name and the name of its wrestling promotion to World Wrestling Entertainment (WWE) after the company had lost a lawsuit initiated by the World Wildlife Fund over the WWF trademark.{{cite web |url=http://contracts.onecle.com/wwe/wwf.settle.1994.01.20.shtml |title=World Wildlife Fund and Titan Sports, Inc. legal settlement |publisher=Contracts.onecle.com |date=January 20, 1994|access-date=June 2, 2012|archive-date=September 28, 2011|archive-url=https://web.archive.org/web/20110928234910/http://contracts.onecle.com/wwe/wwf.settle.1994.01.20.shtml|url-status=live}} The name change officially occurred the following day on May 6. Although mainly caused by the ruling in favor of the World Wildlife Fund regarding the "WWF" initialism, the company noted it provided an opportunity to emphasize its focus on entertainment.{{cite web |title=World Wrestling Federation Entertainment Drops The "F" To Emphasize the "E" for Entertainment |publisher=WWE |url=http://corporate.wwe.com/news/2002/2002_05_06.jsp| access-date=August 28, 2008| url-status=dead| archive-url=https://web.archive.org/web/20090119180317/http://corporate.wwe.com/news/2002/2002_05_06.jsp| archive-date=January 19, 2009 |df=mdy-all}}

{{Main|PG Era}}

Shortly after its name change, WWE transitioned into its Ruthless Aggression Era; McMahon officially referred to the new era as "Ruthless Aggression" on June 24, 2002.{{cite video |url=https://www.youtube.com/watch?v=7hIP3CKaAF8| archive-url=https://web.archive.org/web/20201206212219/https://www.youtube.com/watch?v=7hIP3CKaAF8| archive-date=December 6, 2020 |title=WWE: Vince McMahon "Ruthless Aggression" Segment |publisher=WHDYTv1 [Ruthless Aggression Classics] |work=YouTube}} This period still featured many similar elements of its predecessor the Attitude Era, including the levels of violence, sex, and profanity, but there was less politically incorrect content, and a further emphasis on wrestling was showcased.{{cite web |url=https://uproxx.com/prowrestling/wwe-ruthless-aggression-episode-one-recap-review/ |title=WWE Ruthless Aggression: New Lies For A New Era |website=Uproxx |date=February 17, 2020 |access-date=September 4, 2021 |archive-date=September 4, 2021 |archive-url=https://web.archive.org/web/20210904190218/https://uproxx.com/prowrestling/wwe-ruthless-aggression-episode-one-recap-review/ |url-status=live}}

In July 2008, all WWE programs shifted to TV-PG ratings. McMahon also stated that the Attitude Era of the late 1990s and early 2000s was the result of competition from WCW and forced the company to "go for the jugular".{{Cite book |url=https://books.google.com/books?id=Z0jkBgAAQBAJ&pg=PA196 |title=WWE The Attitude Era |first=Jon |last=Robinson |date=May 12, 2015 |publisher=Penguin Books |via=Google Books |page=196 |isbn=978-1-4654-4138-6|access-date=August 28, 2021|archive-date=April 9, 2023|archive-url=https://web.archive.org/web/20230409212741/https://books.google.com/books?id=Z0jkBgAAQBAJ&pg=PA196|url-status=live}} Due to WCW's demise in 2001, McMahon says that they "don't have to" appeal to viewers in the same way and that during the "far more scripted" PG Era, WWE could "give the audience what they want in a far more sophisticated way". McMahon also stated that the move to PG cut the "excess" of the Attitude Era and "ushered in a new era of refined and compelling storytelling".{{Cite book |url=https://books.google.com/books?id=zbwxAwAAQBAJ&pg=PA210 |title=WWE 50 |first=Kevin |last=Sullivan |date=March 31, 2014 |publisher=Penguin Books |page=210 |isbn=978-1-4654-2776-2 |via=Google Books|access-date=August 28, 2021|archive-date=April 9, 2023|archive-url=https://web.archive.org/web/20230409212719/https://books.google.com/books?id=zbwxAwAAQBAJ&pg=PA210|url-status=live}} McMahon also had the most say in the WWE company's creative direction.{{cite web |url=https://www.cbr.com/eric-bischoff-confirms-why-fired-wwe/ |title=Eric Bischoff Confirms Why He Was Fired by WWE |date=June 9, 2020|access-date=August 11, 2021|archive-date=August 11, 2021|archive-url=https://web.archive.org/web/20210811042432/https://www.cbr.com/eric-bischoff-confirms-why-fired-wwe/|url-status=live}} The move into the PG Era made the promotion more appealing to corporate sponsors.

On April 7, 2011, McMahon's company ceased using the full name World Wrestling Entertainment and henceforth referred to itself solely as WWE, making the latter an orphan initialism. This was said to reflect WWE's global entertainment expansion away from the ring with the ultimate goal of acquiring entertainment companies and putting a focus on television, live events, and film production. WWE noted that their new company model was put into effect with the relaunch of Tough Enough, being a non-scripted program (contrary to the scripted nature of professional wrestling) and with the launch of the WWE Network (at the time scheduled to launch in 2012; later pushed back to 2014). The legal name of the company remained World Wrestling Entertainment, Inc. for the time.{{cite press release |last1=Sacco |first1=Justine |last2=Weitz |first2=Michael |date=April 7, 2011 |title=The New WWE |url=https://corporate.wwe.com/news/company-news/2011/04-07-2011 |location=Connecticut |publisher=WWE |access-date=November 25, 2021 |archive-date=May 3, 2018 |archive-url=https://web.archive.org/web/20180503100415/https://corporate.wwe.com/news/company-news/2011/04-07-2011 |url-status=live }}

{{Main|Wednesday Night Wars}}

In 2019, Tony Khan's All Elite Wrestling (better known as AEW) emerged as the second largest professional wrestling promotion in the market after WWE, and during a conference call on July 25, 2019, McMahon announced a new direction for WWE where he stated that it would "be a bit edgier, but still remain in the PG environment".{{cite web |url=https://newyork.cbslocal.com/2019/07/25/vince-mcmahon-wwe-future-plans-ratings-attendance-attitude-era/ |title=Vince McMahon On WWE's Future: 'Not Going To Go Back To That Gory Crap' |date=July 25, 2019|access-date=August 28, 2021|archive-date=November 25, 2020|archive-url=https://web.archive.org/web/20201125210719/https://newyork.cbslocal.com/2019/07/25/vince-mcmahon-wwe-future-plans-ratings-attendance-attitude-era/|url-status=live}} In another conference call on July 29, 2021, McMahon stated that he doesn't consider AEW competition and that he was "not so sure what their investments are as far as their talent is concerned".{{cite web |url=https://www.fightful.com/wrestling/vince-mcmahon-i-don-t-consider-aew-competition-way-i-considered-wcw-competition |title=Vince McMahon: I Don't Consider AEW Competition The Way I Considered WCW, Not Even Near Close |date=July 29, 2021|access-date=August 28, 2021|archive-date=August 28, 2021|archive-url=https://web.archive.org/web/20210828050121/https://www.fightful.com/wrestling/vince-mcmahon-i-don-t-consider-aew-competition-way-i-considered-wcw-competition|url-status=live}} WWE NXT and AEW Dynamite competed in the Wednesday Night Wars, from October 2, 2019, to April 7, 2021, which ended with AEW Dynamite emerging victorious and NXT moving to Tuesday nights.{{cite news |url=https://www.si.com/wrestling/2021/03/30/wwe-nxt-moved-tuesday-usa-network-contract-extension |title=WWE NXT Moves to Tuesdays After USA Network Extension |newspaper=Sports Illustrated | access-date=June 17, 2022 | archive-date=June 11, 2022 | archive-url=https://web.archive.org/web/20220611123813/https://www.si.com/wrestling/2021/03/30/wwe-nxt-moved-tuesday-usa-network-contract-extension | url-status=live}} This eventually led WWE to revamp NXT with major changes to "NXT 2.0" starting from the September 14, 2021, episode.{{cite web |last1=Reddick |first1=Jay |title=NXT 2.0: A wrestling obituary or a rebirth? We'll find out tonight |url=https://www.orlandosentinel.com/sports/pro-wrestling/os-sp-wwe-nxt-wrestling-obituary-rebirth-20210914-a2kkichcxjgj5mu7737mvmjfz4-story.html |work=Orlando Sentinel |access-date=September 15, 2021 |date=September 14, 2021 |archive-date=September 14, 2021 |archive-url=https://web.archive.org/web/20210914235306/https://www.orlandosentinel.com/sports/pro-wrestling/os-sp-wwe-nxt-wrestling-obituary-rebirth-20210914-a2kkichcxjgj5mu7737mvmjfz4-story.html |url-status=live}}

McMahon voluntarily stepped down as chairman and CEO of WWE on June 17, 2022, pending an internal investigation, with his daughter Stephanie McMahon being named the interim CEO and interim chairwoman of the WWE.{{cite web |url=https://www.pwinsider.com/article/160037/vince-mcmahon-steps-back-as-wwe-ceo-chairman-of-the-board-stephanie-mcmahon-returns-to-company.html?p=1 |title=VINCE MCMAHON STEPS BACK AS WWE CEO & CHAIRMAN OF THE BOARD, STEPHANIE MCMAHON RETURNS TO COMPANY |date=June 17, 2022|access-date=June 19, 2022|archive-date=February 25, 2023|archive-url=https://web.archive.org/web/20230225165526/https://www.pwinsider.com/article/160037/vince-mcmahon-steps-back-as-wwe-ceo-chairman-of-the-board-stephanie-mcmahon-returns-to-company.html?p=1|url-status=live}}{{cite news |url=https://www.nytimes.com/2022/06/17/business/vince-mcmahon-wwe-resign.html |title=Vince McMahon Steps Down as Head of W.W.E. During Misconduct Investigation |website=The New York Times |date=June 17, 2022|access-date=June 19, 2022|archive-date=June 18, 2022|archive-url=https://web.archive.org/web/20220618230303/https://www.nytimes.com/2022/06/17/business/vince-mcmahon-wwe-resign.html|url-status=live}} McMahon continued to oversee WWE creative and content development.{{cite news |last1=Chapman |first1=Michelle |title=Vince McMahon will step down during WWE misconduct probe |url=https://apnews.com/article/sports-vince-mcmahon-wrestling-28e22d3c652591f42d47ef0285564623 |access-date=June 17, 2022 |work=Associated Press |date=June 17, 2022 |language=en |archive-date=June 22, 2022 |archive-url=https://web.archive.org/web/20220622022438/https://apnews.com/article/sports-vince-mcmahon-wrestling-28e22d3c652591f42d47ef0285564623 |url-status=live}} On July 22, Vince McMahon officially announced his retirement from WWE and named his daughter Stephanie McMahon, the company's new permanent chairwoman and co-CEO (alongside Nick Khan).{{cite web |url=https://www.nytimes.com/2022/07/22/business/vince-mcmahon-retires-wwe.html |title=Vince McMahon retires from W.W.E. after stepping down amid a board investigation. |website=The New York Times |date=July 22, 2022|access-date=July 22, 2022|archive-date=July 22, 2022|archive-url=https://web.archive.org/web/20220722225045/https://www.nytimes.com/2022/07/22/business/vince-mcmahon-retires-wwe.html|url-status=live}}{{cite news |url=https://www.washingtonpost.com/business/wwes-vince-mcmahon-says-he-is-retiring/2022/07/22/808096d4-0a04-11ed-80b6-43f2bfcc6662_story.html |title=WWE's McMahon says he is retiring amid misconduct probe |newspaper=The Washington Post |date=July 22, 2022|access-date=July 22, 2022}}{{cite web |last=Mangan |first=Dan |date=July 22, 2022 |title=Vince McMahon retires as WWE chief amid probes into alleged misconduct of pro wrestling boss |url=https://www.cnbc.com/2022/07/22/vince-mcmahon-retires-as-chief-of-wwe-amid-probes-into-alleged-misconduct.html |access-date=July 22, 2022 |website=CNBC |language=en |archive-date=July 31, 2022 |archive-url=https://web.archive.org/web/20220731020420/https://www.cnbc.com/2022/07/22/vince-mcmahon-retires-as-chief-of-wwe-amid-probes-into-alleged-misconduct.html |url-status=live}} Triple H then replaced Vince McMahon as Head of WWE creative.{{cite web |url=https://corporate.wwe.com/news/company-news/2022/07-25-2022 |title=WWE & Board of Directors announce new Co-CEOs Stephanie McMahon and Nick Khan |website=WWE |date=July 25, 2022|access-date=October 11, 2022|archive-date=July 26, 2022|archive-url=https://web.archive.org/web/20220726004530/https://corporate.wwe.com/news/company-news/2022/07-25-2022|url-status=live}}

It was announced on January 6, 2023, by The Wall Street Journal that McMahon was planning a return to WWE as executive chairman, ahead of upcoming media rights negotiations in 2024 and also to explore a potential sale of the company. On January 6, WWE published a filing with the SEC, appointing Vince McMahon by himself, George Barrios and Michelle Wilson back to the WWE Board of Directors.{{Cite web |title=SEC-Show |url=https://otp.tools.investis.com/clients/us/wwe/SEC/sec-show.aspx?Type=html&FilingId=16303052&CIK=0001091907&Index=10000|access-date=January 6, 2023 |website=otp.tools.investis.com|archive-date=January 6, 2023|archive-url=https://web.archive.org/web/20230106112823/https://otp.tools.investis.com/clients/us/wwe/SEC/sec-show.aspx?Type=html&FilingId=16303052&CIK=0001091907&Index=10000|url-status=live}}{{Cite web |last=Coppinger |first=Mike |date=January 6, 2023 |title=Vince McMahon back at WWE ahead of media rights negotiations |url=https://www.espn.com/wwe/story/_/id/35388281/vince-mcmahon-back-wwe-ahead-media-rights-negotiations |url-status=live |archive-url=https://web.archive.org/web/20230202225917/https://www.espn.com/wwe/story/_/id/35388281/vince-mcmahon-back-wwe-ahead-media-rights-negotiations |archive-date=February 2, 2023 |access-date=January 6, 2023 |website=ESPN.com |language=en}}{{Cite web |title=WWE provides update regarding composition of its Board of Directors and exploration of strategic alternatives |url=https://corporate.wwe.com/news/company-news/2023/01-06-2023|access-date=January 6, 2023 |website=WWE |language=en|archive-date=January 8, 2023|archive-url=https://web.archive.org/web/20230108202252/https://corporate.wwe.com/news/company-news/2023/01-06-2023|url-status=live}} On January 10, McMahon assumed the role of executive Chairman of the WWE.{{cite web |url=https://corporate.wwe.com/news/company-news/2023/01-10-2023 |title=WWE Board of Directors unanimously elects Vince McMahon executive Chairman of the board |website=WWE |date=January 10, 2023|access-date=January 10, 2023|archive-date=January 10, 2023|archive-url=https://web.archive.org/web/20230110235615/https://corporate.wwe.com/news/company-news/2023/01-10-2023|url-status=live}} On April 3, Endeavor Group Holdings announced a deal under which WWE would merge with the Ultimate Fighting Championship (UFC) to form a new publicly traded company trading under the symbol "TKO". Endeavor will hold a 51% stake in TKO, with WWE's shareholders having a 49% stake, valuing WWE at $9.3 billion.{{Cite web |last=Sherman |first=Alex |date=April 3, 2023 |title=WWE agrees to merge with UFC to create a new company run by Ari Emanuel and Vince McMahon |url=https://www.cnbc.com/2023/04/03/wwe-ufc-merger-endeavor.html |access-date=April 3, 2023 |website=CNBC |archive-date=April 3, 2023 |archive-url=https://web.archive.org/web/20230403111247/https://www.cnbc.com/2023/04/03/wwe-ufc-merger-endeavor.html |url-status=live}} McMahon will serve as the executive chairman of TKO and oversee the new company's WWE and UFC divisions. Upon completion of the deal, McMahon was expected to personally own 34% of TKO Group.{{cite web |title=SCHEDULE 14C INFORMATION |url=https://app.quotemedia.com/data/downloadFiling?webmasterId=90423&ref=317703901&type=HTML&symbol=WWE&cdn=a772878cb281b5da37d4daaffaf6d35e&companyName=World+Wrestling+Entertainment+Inc.+Class+A&formType=DEFM14C&formDescription=Definitive+information+statement+relating+to+merger+or+acquisition&dateFiled=2023-08-22 |publisher=NASDAQ |access-date=August 25, 2023 |page=248 |date=August 22, 2023 |archive-date=August 25, 2023 |archive-url=https://web.archive.org/web/20230825201435/https://app.quotemedia.com/data/downloadFiling?webmasterId=90423&ref=317703901&type=HTML&symbol=WWE&cdn=a772878cb281b5da37d4daaffaf6d35e&companyName=World+Wrestling+Entertainment+Inc.+Class+A&formType=DEFM14C&formDescription=Definitive+information+statement+relating+to+merger+or+acquisition&dateFiled=2023-08-22 |url-status=live }}

The merger between WWE and UFC as TKO was completed on September 12, 2023, with WWE and UFC continuing to operate as separate divisions of TKO by focusing on professional wrestling and mixed martial arts respectively.{{cite web|url=https://otp.tools.investis.com/clients/us/wwe/SEC/sec-show.aspx?FilingId=16853747&Cik=0001091907&Type=PDF&hasPdf=1|title=NEW WHALE INC.* WORLD WRESTLING ENTERTAINMENT, INC.|work=U.S. Securities and Exchange Commission|accessdate=August 16, 2023|archive-date=June 9, 2024|archive-url=https://web.archive.org/web/20240609140444/https://otp.tools.investis.com/clients/us/wwe/SEC/sec-show.aspx?FilingId=16853747&Cik=0001091907&Type=PDF&hasPdf=1|url-status=live}} On October 15, it was announced that Endeavor Group Holdings CEO Ari Emanuel made the call to remove McMahon from WWE creative power and then granted the responsibility to Triple H to drive 99.9% of the creative moving forward.{{cite web |url=https://wrestlingheadlines.com/backstage-update-on-vince-mcmahons-removal-from-wwe-creative-power/ |title=Backstage Update On Vince McMahon's Removal From WWE Creative Power |date=October 16, 2023 |access-date=December 11, 2023 |archive-date=December 11, 2023 |archive-url=https://web.archive.org/web/20231211074245/https://wrestlingheadlines.com/backstage-update-on-vince-mcmahons-removal-from-wwe-creative-power/ |url-status=live }} As a result, McMahon is no longer involved in the WWE creative direction of the company.{{cite web |url=https://whatculture.com/wwe/report-vince-mcmahon-no-longer-involved-in-wwe-creative |title=Report: Vince McMahon No Longer Involved In WWE Creative |date=October 15, 2023 |access-date=December 11, 2023 |archive-date=December 11, 2023 |archive-url=https://web.archive.org/web/20231211074245/https://whatculture.com/wwe/report-vince-mcmahon-no-longer-involved-in-wwe-creative |url-status=live }}

On January 26, 2024, one day after a report about alleged sexual assaults committed by McMahon was published by The Wall Street Journal, Deadline confirmed that McMahon had resigned from TKO. In a statement, he said the decision was made "out of respect for the WWE Universe, TKO, shareholders, and business partners."{{cite news |last1=Patten |first1=Dominic |title=Vince McMahon Resigns From Endeavor-Owned Sports Group After Horrific Rape & Sex Trafficking Claims |url=https://deadline.com/2024/01/vince-mcmahon-resigns-rape-lawsuit-tko-group-holding-sex-trafficking-1235805961/ |access-date=January 27, 2024 |work=Deadline |date=January 26, 2024 |archive-url=https://web.archive.org/web/20240127013826/https://deadline.com/2024/01/vince-mcmahon-resigns-rape-lawsuit-tko-group-holding-sex-trafficking-1235805961/ |archive-date=January 27, 2024}}

In March 2024, McMahon filed to sell $411.95 million worth of TKO stock amidst allegations of sexual assault, following a previous sale of shares worth $670.3 million in November. McMahon, who resigned from the TKO board earlier due to a lawsuit alleging abuse and sexual exploitation, owns approximately 15 million shares of TKO Group's Class A shares after the recent transactions.{{Cite web |last=Spangler |first=Todd |date=March 5, 2024 |title=Vince McMahon Sells $412 Million Worth of Stock in WWE Parent Company TKO |url=https://variety.com/2024/biz/news/vince-mcmahon-sells-412-million-stock-wwe-tko-1235931164/ |access-date=March 6, 2024 |website=Variety |language=en-US |archive-date=March 5, 2024 |archive-url=https://web.archive.org/web/20240305223743/https://variety.com/2024/biz/news/vince-mcmahon-sells-412-million-stock-wwe-tko-1235931164/ |url-status=live }}

File:Ron Killings & Vince McMahon laughing.jpg at the 2008 Tribute to the Troops event]]

In 1979, Vince and Linda purchased the Cape Cod Coliseum and the Cape Cod Buccaneers of the Atlantic Coast Hockey League. In addition to pro wrestling and hockey, they began selling out rock concerts (including Van Halen and Rush) in non-summer months, traditionally considered unprofitable due to lack of tourists. This venture led the McMahons to join the International Association of Arena Managers, learning the details of the arena business and networking with other managers through IAAM conferences, which Linda later called a great benefit to WWE's success.{{cite book |last=Sullivan |first=Kevin |date=2013 |title=WWE 50 |page=33}}

In 1990, McMahon founded the World Bodybuilding Federation organization,{{cite news |last=Dilbert |first=Ryan |title=Vince McMahon's Failed Attempt to Take over Bodybuilding |url=http://bleacherreport.com/articles/2542941-vince-mcmahons-failed-attempt-to-take-over-bodybuilding |work=Salon.com |date=January 25, 2018|access-date=November 7, 2015|archive-date=November 25, 2021|archive-url=https://web.archive.org/web/20211125211409/https://bleacherreport.com/articles/2542941-vince-mcmahons-failed-attempt-to-take-over-bodybuilding|url-status=live}} which folded in 1992.

In 2000, McMahon again ventured outside the world of professional wrestling by launching the XFL, a professional American football league. The league began in February 2001, with McMahon making an appearance at the first game, but folded after one season due to low television ratings.{{cite news |last=Boehlert |first=Eric |title=Why the XFL tanked |url=http://entertainment.salon.com/2001/05/11/xfl_demise/ |work=Salon.com |date=May 11, 2001|access-date=October 3, 2011|archive-date=April 25, 2012|archive-url=https://web.archive.org/web/20120425021315/http://www.entertainment.salon.com/2001/05/11/xfl_demise/}} This wasn't until January 25, 2018, when he announced its resurrection. The league filed for bankruptcy on April 13, 2020.{{cite news |title=XFL Files for Bankruptcy, Up for Sale |url=https://www.hollywoodreporter.com/live-feed/vince-mcmahons-xfl-files-bankruptcy-up-sale-1290073 |website=The Hollywood Reporter |date=April 13, 2020|access-date=April 13, 2020|archive-date=February 15, 2022|archive-url=https://web.archive.org/web/20220215012453/https://www.hollywoodreporter.com/tv/tv-news/vince-mcmahons-xfl-files-bankruptcy-up-sale-1290073/|url-status=live}}

In February 2014, McMahon helped launch an over-the-top streaming service called the WWE Network.

In 2017, McMahon established Alpha Entertainment, a separate entity from WWE.{{cite web |title=Alpha Entertainment LLC |url=https://www.alphaentllc.com/#vince |website=Alphaentllc.com |date=January 25, 2018|access-date=January 25, 2018|archive-date=May 6, 2021|archive-url=https://web.archive.org/web/20210506065344/https://www.alphaentllc.com/#vince|url-status=live}}

Vince and Linda McMahon donated over $8 million in 2008, giving grants to the Fishburne Military School, Sacred Heart University, and East Carolina University. Nonprofit Quarterly noted the majority of the McMahons' donations were toward capital expenditures. In 2006, they paid $2.5 million for construction of a tennis facility in Ebensburg, Pennsylvania.{{cite magazine |author=Rick Cohen |url=http://www.nonprofitquarterly.org/index.php?option=com_content&view=article&id=4846:the-cohen-report-linda-mcmahons-nonprofit-non-credentials&catid=149:rick-cohen&Itemid=117 |title=@npquarterly | The Cohen Report | Linda McMahon's Nonprofit Non-Credentials |magazine=The Nonprofit Quarterly |access-date=September 4, 2010 |archive-date=September 10, 2013 |archive-url=https://web.archive.org/web/20130910141421/http://www.nonprofitquarterly.org/index.php?option=com_content&view=article&id=4846:the-cohen-report-linda-mcmahons-nonprofit-non-credentials&catid=149:rick-cohen&Itemid=117 |url-status=live}} The McMahons have supported the Special Olympics since 1986, first developing an interest through their friendship with NBC producer Dick Ebersol and Susan Saint James, who encouraged them to participate.{{cite web |url=http://www.weeklystandard.com/articles/wrestlemania-connecticut |title=WrestleMania in Connecticut |work=The Weekly Standard |date=July 19, 2010 |access-date=June 14, 2016 |archive-date=March 3, 2016 |archive-url=https://web.archive.org/web/20160303150409/http://www.weeklystandard.com/article/485907 |url-status=dead}}

{{Kayfabe|section=yes|date=July 2019}}

File:Vince McMahon, 1986.png

Before the evolution of the Mr. McMahon character, McMahon appeared as a commentator on television. His executive role was not publicized to maintain the illusion of wrestling's staged story lines, or kayfabe. While McMahon did publicly identify himself as the owner of the WWF outside of WWF programming, on television his ownership of the WWF was considered an open secret through the mid-1990s. Jack Tunney was portrayed as the president of WWF instead of McMahon.

In 1969, McMahon began appearing on untelevised WWWF events as a ring announcer. McMahon made his commentary debut in 1971 when he replaced Ray Morgan after Morgan had a pay dispute with McMahon's father, Vincent J. McMahon, shortly before a scheduled television taping. The elder McMahon let Morgan walk instead of giving in to his demands and needed a replacement on the spot, offering it to his son. For the younger McMahon, it was also somewhat of a compromise, as it allowed him to appear on television. McMahon wanted to be a wrestler but his father did not let him, explaining that promoters did not appear on the show and should stay apart from their wrestlers.McMahon DVD

McMahon eventually became the regular play-by-play commentator and maintained that role until November 1997, portraying himself originally as mild-mannered and diplomatic until 1984. In addition to matches, McMahon hosted other WWF shows, and introduced WWF programming to TBS on Black Saturday, upon the WWF's acquisition of Georgia Championship Wrestling and its lucrative Saturday night timeslot. McMahon sold the time slot to Jim Crockett Promotions after the move backfired on him. He eventually acquired JCP's successor company, World Championship Wrestling, from AOL Time Warner in 2001. At the 1987 Slammy Awards, McMahon performed in a musical number and sang the song "Stand Back".{{cite web |url=http://slam.canoe.ca/Slam/Wrestling/MatMatters/2008/12/07/7661906.html |title=Bringing back Slammy Awards – a good, bad idea |author=Bishop, Matt and Matt Mackinder |publisher=SLAM! Wrestling|access-date=December 9, 2008 |date=December 7, 2008|archive-date=January 1, 2013|archive-url=https://archive.today/20130101004606/http://slam.canoe.ca/Slam/Wrestling/MatMatters/2008/12/07/7661906.html|url-status=usurped}} The campy "Stand Back" video has since resurfaced several times over the years as a running gag between McMahon and any face wrestler he is feuding with at that particular time, and was included on the 2006 McMahon DVD.

As a commentator, McMahon was a babyface "voice of the fans", a contrast to the heel color commentator, usually Jesse Ventura, Bobby Heenan or Jerry Lawler. While most of McMahon's on-screen physicality took place under his "Mr. McMahon" persona later in his career, he was involved in physical altercations on WWF television several times as a commentator or host. First, in 1977, when he and Arnold Skaaland were struck from behind by Captain Lou Albano, as part of a kayfabe "Manager Of the Year" storyline, when Albano was disgruntled over losing to Skaaland.

In 1985, Andre the Giant grabbed him by the collar during an interview on Tuesday Night Titans. Andre had become irritated at McMahon's questions regarding his feud with Big John Studd and their match at the first WrestleMania. On the September 28, 1991, episode of WWF Superstars of Wrestling, when Roddy Piper mistakenly hit him with a folding chair aimed at Ric Flair (requiring McMahon to be taken out of the arena on a stretcher), and again on the November 8, 1993, episode of Monday Night Raw, when Randy Savage hurled him to the floor in an attempt to attack Crush after McMahon attempted to restrain him.

McMahon can be seen screaming at medics and WWF personnel during the May 26, 1990, episode of WWF Superstars of Wrestling, after Hulk Hogan was attacked by Earthquake during a segment of The Brother Love Show, when Hogan was not moved out of the arena quickly enough.{{Citation needed|date=July 2022}}

McMahon commentated on Monday Night Raw when the shows started in 1993.

{{See also|Montreal Screwjob}}

Throughout late 1996 and into 1997, McMahon slowly began to be referred to as the owner on WWF television while remaining as the company's lead play-by-play commentator. On the September 23, 1996 Monday Night Raw, Jim Ross delivered a worked shoot promo during which he ran down McMahon, outing him as chairman and not just a commentator for the first time in WWF storylines. This was followed up on the October 23 Raw with Stone Cold Steve Austin referring to then-WWF President Gorilla Monsoon as "just a puppet" and that it was McMahon "pulling all the strings". The March 17, 1997 WWF Raw Is War is cited by some as the beginning of the Mr. McMahon character, as after Bret Hart lost to Sycho Sid in a steel cage match for the WWF Championship, Hart engaged in an expletive-laden rant against McMahon and WWF management. This rant followed Hart shoving McMahon to the ground when he attempted to conduct a post-match interview. McMahon, himself, returned to the commentary position and nearly cursed out Hart before being calmed down by Ross and Lawler.

McMahon largely remained a commentator after the Bret Hart incident on Raw. On September 22, 1997, on the first-ever Raw to be broadcast from Madison Square Garden, Bret's brother Owen Hart was giving a speech to the fans in attendance. During his speech, Stone Cold Steve Austin entered the ring with five NYPD officers following and assaulted Hart. When it appeared Austin would fight the officers, McMahon ran into the ring to lecture him that he could not physically compete; at the time, Austin was recovering from a broken neck after Owen Hart botched a piledriver in his match against Austin at SummerSlam. After telling McMahon that he respects the fact that he and the WWF cared, Austin attacked McMahon with a Stone Cold Stunner, leaving McMahon in shock. Austin was then arrested on charges of trespassing, assault, and assaulting a police officer. This marked the beginning of the Austin-McMahon rivalry.{{Citation needed|date=July 2022}}

At Survivor Series in 1997, Bret Hart defended his WWF Championship against long-time rival Shawn Michaels in the main event. During the match, Michaels applied Hart's signature submission maneuver The Sharpshooter on Hart. Though Hart did not submit, McMahon ordered the referee to ring the bell, thus screwing Hart out of the title and making Michaels the champion and making McMahon turn heel for the first time on WWF television. This incident was subsequently dubbed the "Montreal Screwjob". Following the incident, McMahon left the commentary table for good (Jim Ross replaced McMahon as lead commentator) and the Mr. McMahon character began.

{{Main|The Corporation (professional wrestling)|Corporate Ministry|l1=The Corporation}}In December 1997 on Raw Is War, the night after D-Generation X: In Your House, McMahon talked about the behavior and attitude of Stone Cold Steve Austin, such as Austin having assaulted WWF Commissioner Sgt. Slaughter and commentators such as Jim Ross and McMahon himself. Mr. McMahon demanded that Austin defend his Intercontinental Championship against The Rock in a rematch. As in the previous match, Austin used his pickup truck as a weapon against The Rock and the Nation of Domination gang. Austin decided to forfeit the title to The Rock, but instead, Austin gave The Rock a Stone Cold Stunner and knocked McMahon off the ring ropes.

During the storyline between Austin and Michaels, McMahon involved Mike Tyson, who joined D-Generation X (DX). During the WrestleMania XIV main event, Mike Tyson turned on Shawn Michaels and assisted Austin in becoming WWF Champion.{{Citation needed|date=July 2022}} After Austin won the title, McMahon sent Dude Love to defeat Austin at Unforgiven and Over the Edge: In Your House, where Austin retained. By employing the services of The Undertaker and Kane, McMahon set up a triple threat match for the WWF Championship between Austin, The Undertaker, and Kane at Breakdown: In Your House, in which The Undertaker and Kane could only win by pinning Austin. At Breakdown, Austin lost the title after he was pinned simultaneously by The Undertaker and Kane, neither of whom became champion.{{cite web |url=http://slashwrestling.com/raw/980928.html |title=WWF RAW is WAR 28.9.98 |first=Christopher |last=Zimmerman |publisher=Slash Wrestling|access-date=December 27, 2007|archive-date=May 21, 2008|archive-url=https://web.archive.org/web/20080521102313/http://slashwrestling.com/raw/980928.html|url-status=live}}

The following night on Raw Is War, McMahon attempted to announce a new WWF Champion. He held a presentation ceremony and introduced The Undertaker and Kane. After saying that both deserved to be the WWF Champion, Austin drove a Zamboni into the arena and attacked McMahon before police officers stopped him, and arrested him. Because The Undertaker and Kane both failed to defend McMahon from Austin, McMahon did not name a new champion, but instead made a match at Judgment Day: In Your House between The Undertaker and Kane with Austin as the special referee. This prompted The Undertaker and Kane to attack Mr. McMahon, injuring his ankle because he gave them the finger behind their backs.

At Judgement Day, there was still no champion crowned as Austin declared himself the winner after counting a double pinfall three count for both men. McMahon ordered the WWF Championship to be defended in a 14-man tournament named Deadly Games at Survivor Series in 1998. McMahon made sure that Mankind reached the finals because Mankind had visited McMahon in the hospital after McMahon was sent to the hospital by The Undertaker and Kane.{{cite web |url=http://www.wwe.com/shows/survivorseries/history/1998/1998/ |title=Survivor Series 1998 main event|access-date=January 15, 2008 |publisher=WWE|archive-date=December 13, 2007|archive-url=https://web.archive.org/web/20071213162612/http://www.wwe.com/shows/survivorseries/history/1998/1998/|url-status=live}} He also awarded Mankind the WWF Hardcore Championship due to his status as a hardcore wrestling legend. Originally, McMahon was acting as he if he was helping out Mankind during the match.

At one point, The Rock turned his attention to McMahon. McMahon turned on Mankind after a screwjob, as The Rock had caught Mankind in the Sharpshooter. Mankind had not submitted but McMahon ordered the referee to ring the bell, thus giving The Rock the WWF Championship. This was a homage to the "Montreal Screwjob" that occurred one year earlier. McMahon referred to The Rock as the "Corporate Champion" thus forming the corporation with his son Shane and The Rock.{{cite news |url=http://www.onlineworldofwrestling.com/profiles/c/corporation.html |title=Corporation Profile|access-date=January 15, 2008 |newspaper=Online World of Wrestling|archive-date=May 14, 2011|archive-url=https://web.archive.org/web/20110514225923/http://www.onlineworldofwrestling.com/profiles/c/corporation.html|url-status=live}}

At Rock Bottom: In Your House, Mankind defeated The Rock to win the WWF Championship after The Rock passed out to the Mandible Claw. McMahon, screwed Mankind once again by reversing the decision and returning the belt to his chosen champion, The Rock.{{cite web |url=http://www.prowrestlinghistory.com/supercards/usa/wwf/miscppvs1990s.html#26 |title=Rock Bottom results|access-date=January 15, 2008 |publisher=Wrestling Supercards and Tournaments|archive-date=April 12, 2008|archive-url=https://web.archive.org/web/20080412162128/http://prowrestlinghistory.com/supercards/usa/wwf/miscppvs1990s.html#26|url-status=live}} McMahon participated in a "Corporate Rumble" on the January 11, 1999 Raw as an unscheduled participant, but was eliminated by Chyna.

McMahon restarted a long-running feud with Stone Cold Steve Austin when, in December 1998, he made Austin face The Undertaker in a Buried Alive match with the Royal Rumble qualification on the line. Austin defeated The Undertaker with help from Kane. McMahon had put up $100,000 to anyone who could eliminate Austin from the Royal Rumble match.{{cite web |url=http://www.wwe.com/shows/royalrumble/history/19881143/mainevent/ |title=1999 Royal Rumble match|access-date=January 15, 2008 |publisher=WWE|archive-date=April 9, 2016|archive-url=https://web.archive.org/web/20160409172004/http://www.wwe.com/shows/royalrumble/history/19881143/mainevent/|url-status=live}} At Royal Rumble, thanks to help from the corporation's attack on Austin in the women's bathroom during the match. Austin and McMahon went under the ropes, not over them as the Royal Rumble rules require for elimination to occur, along with the 'Shawn Michaels Rule', in which both feet must touch the floor after going over the top rope.{{cite web |first=Christopher |last=Zimmerman |url=http://www.otherarena.com/htm/cgi-bin/history.cgi?1999/raw012599 |archive-url=https://web.archive.org/web/20080209100552/http://www.otherarena.com/htm/cgi-bin/history.cgi?1999%2Fraw012599 |archive-date=February 9, 2008 |title=RAW is WAR recap |access-date=January 15, 2008 |date=January 25, 1999 |publisher=The Other Arena}}

The Rock distracted Austin, and McMahon lifted Austin over the top rope from behind, winning the match and earning a title shot at WrestleMania XV against the WWF Champion The Rock. He turned down his spot, and WWF Commissioner Shawn Michaels awarded it to Austin, which infuriated McMahon. Austin decided to put his title shot on the line against McMahon so he could get a chance to fight Vince at In Your House: St. Valentine's Day Massacre in a steel cage match. During the match, Big Show — a future member of the Corporation — interrupted, making his WWF debut. He threw Austin through the side of the cage thus giving him the victory.{{cite web |url=http://www.onlineworldofwrestling.com/results/wweppv/stvalentinesdaymassacre.html |title=St. Valentine's Day Massacre results|access-date=January 15, 2008 |publisher=Online World of Wrestling|archive-date=January 6, 2011|archive-url=https://web.archive.org/web/20110106071327/http://www.onlineworldofwrestling.com/results/wweppv/stvalentinesdaymassacre.html|url-status=live}}

The Corporation started a feud with The Undertaker's new faction the "Ministry of Darkness", which led to a storyline introducing McMahon's daughter Stephanie. Stephanie played an "innocent sweet girl" who was kidnapped by The Ministry twice. The first time she was kidnapped, she was found by Ken Shamrock on behalf of McMahon in a basement of the stadium. The second time she was kidnapped, The Undertaker attempted to marry her whilst she was forcefully tied to the Ministry's crucifix, but she was saved by Steve Austin. This angle saw a brief friendship develop between McMahon and Austin, cooling their long-running feud.

McMahon became a member of the short-lived stable The Union, during May 1999. McMahon's son Shane merged the corporation with The Undertaker's Ministry of Darkness to form the Corporate Ministry. On the June 7 episode of Raw Is War, McMahon was revealed as the "Higher Power" behind the Corporate Ministry. This not only reignited McMahon's feud with WWF Champion Austin but also caused a kayfabe disgusted Linda and Stephanie McMahon to give their 50% share of the WWF to Austin.{{Citation needed|date=July 2022}}

At King of the Ring, Vince and Shane defeated Austin in a handicap ladder match to regain control of the WWF.{{cite web |url=http://www.prowrestlinghistory.com/supercards/usa/wwf/kingring.html#1999 |title=King of the Ring 1999 results|access-date=January 16, 2008 |publisher=Wrestling Supercards and Tournaments|archive-date=February 22, 2008|archive-url=https://web.archive.org/web/20080222220156/http://www.prowrestlinghistory.com/supercards/usa/wwf/kingring.html#1999|url-status=live}} While CEO, Austin had scheduled a WWF Championship match, to be shown on Raw is War after King Of The Ring. During the match, Austin defeated The Undertaker once again to become the WWF Champion. At Fully Loaded, Austin was again scheduled for a first blood match against The Undertaker. If Austin lost, he would be banned from wrestling for the WWF Championship again; if he won, Vince McMahon would be banned from appearing on WWF television. Austin defeated The Undertaker, and McMahon was banned from WWF television.{{cite web |url=http://www.prowrestlinghistory.com/supercards/usa/wwf/loaded.html#99 |title=Fully Loaded 1999 results|access-date=January 16, 2008 |publisher=Wrestling Supercards and Tournaments|archive-date=November 28, 2010|archive-url=https://web.archive.org/web/20101128122148/http://prowrestlinghistory.com/supercards/usa/wwf/loaded.html#99|url-status=live}}

McMahon returned as a face in the fall of 1999 and won the WWF Championship in a match against Triple H, thanks to outside interference from Austin on the September 16 SmackDown!. He vacated the title on the following Monday's Raw is War because he was not allowed on WWF television because of the stipulations of the Fully Loaded contract he signed. Austin reinstated him in return for a WWF title shot. Over the next few months, McMahon and Triple H feuded, with the linchpin of the feud being Triple H's storyline marriage to Stephanie McMahon. The feud culminated at Armageddon in 1999; McMahon faced Triple H in a No Holds Barred match which McMahon lost. Afterward, Stephanie turned on him, revealing her true colors. McMahon, along with his son Shane, then disappeared from WWF television, unable to accept the union between Triple H and Stephanie. This left Triple H and Stephanie in complete control of the WWF.{{cite web |url=http://www.wwe.com/shows/armageddon/history/1999/results/ |title=Armageddon 1999 official results |access-date=January 16, 2008 |publisher=WWE |archive-url=https://web.archive.org/web/20080319104738/http://www.wwe.com/shows/armageddon/history/1999/results/ |archive-date=March 19, 2008}}

McMahon returned to WWF television on the March 13, 2000 Raw Is War helping The Rock win his WWF title shot back from the Big Show. He also attacked Shane McMahon and Triple H.{{cite web |url=http://www.onlineworldofwrestling.com/results/raw/2000.html |title=RAW is WAR results, 2000|access-date=January 16, 2008 |publisher=WWE|archive-date=August 29, 2009|archive-url=https://web.archive.org/web/20090829222853/http://www.onlineworldofwrestling.com/results/raw/2000.html|url-status=live}} Two weeks later, McMahon and The Rock defeated Shane McMahon and The Big Show in a tag team match with help from special guest referee Mankind. At WrestleMania 2000 on April 2, Triple H defended the WWF Championship in a Fatal Four-Way Elimination match in which each competitor had a McMahon in his corner. Triple H had his wife Stephanie McMahon who was also the WWF Women's Champion in his corner, The Rock had Vince McMahon in his corner, Mick Foley had Linda McMahon in his corner, and Big Show had Shane in his corner. After Big Show and Foley were eliminated, Triple H and The Rock were left. Although Vince was in The Rock's corner, he turned on The Rock after hitting him with a chair, turning heel for the first time since his feud with Stone Cold Steve Austin, which helped Triple H win the match and retain his title.{{cite web |url=http://www.wwe.com/shows/wrestlemania/history/wm16/mainevent/ |title=WrestleMania 2000 main event |access-date=January 16, 2008 |publisher=WWE |archive-url=https://web.archive.org/web/20080221171738/http://www.wwe.com/shows/wrestlemania/history/wm16/mainevent/ |archive-date=February 21, 2008}} This began the McMahon-Helmsley Era.

File:Vince kotr 2000.jpg in June 2000]]

At King of the Ring on June 25, McMahon, Shane, and WWF Champion Triple H took on The Brothers of Destruction (The Undertaker and Kane) and The Rock in a six-man tag team match for the WWF Championship. This match stipulated that whoever made the scoring pinfall would become the WWF Champion. McMahon was pinned by The Rock.{{cite web |url=http://www.prowrestlinghistory.com/supercards/usa/wwf/kingring.html#2000 |title=King of the Ring 2000 results|access-date=January 16, 2008 |publisher=Wrestling Supercards and Tournaments|archive-date=February 22, 2008|archive-url=https://web.archive.org/web/20080222220156/http://www.prowrestlinghistory.com/supercards/usa/wwf/kingring.html#2000|url-status=live}} McMahon was then absent from WWF television until late 2000. On the December 4 episode of Raw Is War, McMahon questioned the motives of WWF Commissioner Mick Foley and expressed concern of the well-being of the six superstars competing in the Hell in a Cell match at Armageddon on December 10. On the December 18 episode of Raw Is War, McMahon faced Kurt Angle in a non-title match which was fought to no contest when Mick Foley interfered and attacked both men. After the match, both men beat Foley and McMahon fired him.

McMahon then began a public extramarital affair with Trish Stratus, much to the disgust of his daughter, Stephanie. On the February 26, 2001 episode of Raw, McMahon and Stephanie humiliated Trish by dumping sewage on her, with McMahon adding that Stephanie will always be "daddy's little girl" and Trish was only "daddy's little toy". McMahon and Stephanie then aligned together against Shane, who'd returned and had enough of Vince's actions in recent months.{{cite web |url=http://www.wwe.com/shows/wrestlemania/history/wm17/results/ |title=WrestleMania XVII official results |access-date=January 16, 2008 |publisher=WWE |archive-url=https://web.archive.org/web/20071119085101/http://www.wwe.com/shows/wrestlemania/history/wm17/results/ |archive-date=November 19, 2007}}{{YouTube|id=9Khz-5HDsiQ#t=03m36s|title=Mcmahon vs Mcmahon – WrestleMania 17 Match Recap MV}}. Retrieved April 15, 2010.

At WrestleMania X-Seven on April 1, McMahon lost to Shane after Linda—who had been emotionally abused to the point of a nervous breakdown; the breakdown was caused after Vince demanded a divorce on the December 7 episode of SmackDown!; the breakdown left her helpless as she was deemed unable to continue being CEO of the WWF at the time, giving Vince 100% authority; finally, she was heavily sedated, in the storyline—hit Vince with a low blow.

On the same night, McMahon allied with Stone Cold Steve Austin, helping him defeat The Rock to gain another WWF Championship. The two, along with Triple H, allied. Austin and Triple H put The Rock out of action with a brutal assault and suspension; this was done so The Rock could film The Scorpion King. Austin and Triple H held all three major WWF titles at the same time. The alliance was short-lived, due to an injury to Triple H and a business venture by McMahon.{{Citation needed|date=July 2022}}

{{Main|The Invasion (professional wrestling)|l1=The Invasion|WWE brand extension}}

File:Undertaker, Vince McMahon, Brock Lesnar, & Sable in a WWE ring.JPG, McMahon, Brock Lesnar and Sable on SmackDown!]]

McMahon purchased long-time rival promotion World Championship Wrestling (WCW) in March from AOL Time Warner and signed many wrestlers from WCW. This marked the beginning of the Invasion storyline, in which the former WCW wrestlers regularly fought matches against the WWF wrestlers. On the July 9 episode of Raw Is War, some extremists as well as several former ECW wrestlers on the WWF roster, joined with the WCW wrestlers to form The Alliance. Stone Cold Steve Austin joined the Alliance, along with Shane and Stephanie McMahon. Vince McMahon led Team WWF thus turning face. At Survivor Series on November 18, Team WWF defeated Team Alliance in a Survivor Series elimination match to pick up the victory and end the Invasion storyline.{{cite web |url=http://www.wwe.com/shows/survivorseries/history/2001/mainevent/ |title=Survivor Series 2001 main event |access-date=January 16, 2008 |publisher=WWE |archive-url=https://web.archive.org/web/20080326173627/http://www.wwe.com/shows/survivorseries/history/2001/mainevent/ |archive-date=March 26, 2008}}

Following the collapse of The Alliance, McMahon created the "Vince McMahon Kiss My Ass Club", also known as the "Mr. McMahon Kiss My Ass Club", which consisted of various WWE individuals being ordered to kiss his buttocks in the middle of the ring, usually with the threat of suspension or firing if they refused reverting to a heel. The club was originally proclaimed closed by The Rock after McMahon was forced to kiss Rikishi's buttocks on an episode of SmackDown!.{{cite web |url=http://www.onlineworldofwrestling.com/results/smackdown/011206.html |title=WWE SmackDown! Results|access-date=August 9, 2009 |publisher=Online World of Wrestling|archive-date=August 24, 2010|archive-url=https://web.archive.org/web/20100824164236/http://www.onlineworldofwrestling.com/results/smackdown/011206.html|url-status=live}} In November, Ric Flair returned to WWF after an eight-year hiatus declaring himself the co-owner of the WWF, which infuriated McMahon. The two faced each other at the Royal Rumble on January 20, 2002, in a Street Fight which Flair won.{{cite web |url=http://www.wwe.com/shows/royalrumble/history/198811413/results/ |title=Royal Rumble 2002 official results|access-date=January 16, 2008 |publisher=WWE|archive-date=November 22, 2017|archive-url=https://web.archive.org/web/20171122185729/http://www.wwe.com/shows/royalrumble/history/198811413/results|url-status=live}} Due to their status as co-owners, McMahon became the owner of SmackDown! while Flair became the owner of Raw. On the June 10 episode of Raw, McMahon defeated Flair to end the rivalry and become the sole owner of WWE.{{cite web |url=http://www.onlineworldofwrestling.com/results/raw/020610.html |title=RAW results – June 10, 2002|access-date=January 16, 2008 |publisher=Online World of Wrestling|archive-date=December 30, 2009|archive-url=https://web.archive.org/web/20091230150404/http://www.onlineworldofwrestling.com/results/raw/020610.html|url-status=live}}

On the February 13, 2003 SmackDown!, McMahon tried to derail the return of Hulk Hogan after a five-month hiatus but was knocked out by Hogan and received a running leg drop.{{cite web |url=http://www.onlineworldofwrestling.com/results/smackdown/030213.html |title=SmackDown! results – February 13, 2003|access-date=January 16, 2008 |publisher=Online World of Wrestling|archive-date=April 17, 2008|archive-url=https://web.archive.org/web/20080417193102/http://www.onlineworldofwrestling.com/results/smackdown/030213.html|url-status=live}} At No Way Out on February 23, McMahon interfered in Hogan's match with The Rock. Hogan hit The Rock with a running leg drop and went for the pin, but the lights went out. When the lights came back on, McMahon came to the ringside to distract Hogan. Sylvain Grenier, the referee, gave The Rock a chair, which he then hit Hogan with. He ended the match with a Rock Bottom to defeat Hogan.{{cite web |url=http://www.wwe.com/shows/nowayout/history/2003/mainevent/ |title=No Way Out 2003 main event |access-date=January 16, 2008 |publisher=WWE |archive-url=https://web.archive.org/web/20080219180229/http://www.wwe.com/shows/nowayout/history/2003/mainevent/ |archive-date=February 19, 2008}} This led to McMahon facing Hogan in a match at WrestleMania XIX on March 30, which McMahon lost in a Street Fight.{{cite news |url=http://www.wwe.com/shows/wrestlemania/history/wm19/results/ |title=WrestleMania XIX official results|access-date=January 16, 2008 |newspaper=WWE|archive-date=July 9, 2013|archive-url=https://web.archive.org/web/20130709133741/http://www.wwe.com/shows/wrestlemania/19|url-status=live}} McMahon then banned Hogan from the ring but Hogan returned under the gimmick of "Mr. America". McMahon tried to prove that Mr. America was Hogan under a mask but failed at these attempts. Hogan later quit WWE and at which point McMahon claimed that he had discovered Mr. America was Hulk Hogan and "fired" him.{{cite web |url=http://www.onlineworldofwrestling.com/results/smackdown/030703.html |title=SmackDown! results – July 3, 2003|access-date=January 16, 2008 |publisher=Online World of Wrestling|archive-date=May 24, 2011|archive-url=https://web.archive.org/web/20110524071823/http://www.onlineworldofwrestling.com/results/smackdown/030703.html|url-status=live}}

McMahon asked his daughter Stephanie to resign as SmackDown! General Manager on the October 2 SmackDown!. Stephanie refused to resign and this set up an "I Quit" match between the two.{{cite web |url=http://www.onlineworldofwrestling.com/results/smackdown/031002.html |title=SmackDown! results – October 2, 2003|access-date=January 17, 2008 |publisher=WWE|archive-date=January 20, 2010|archive-url=https://web.archive.org/web/20100120103458/http://onlineworldofwrestling.com/results/smackdown/031002.html|url-status=live}} At No Mercy on October 19, McMahon defeated Stephanie in an "I Quit" match when Linda threw in the towel.{{cite web |url=http://www.wwe.com/shows/nomercy/2003/results |title=No Mercy 2003 Full Event Results|access-date=August 22, 2015 |publisher=WWE.com|archive-date=October 18, 2015|archive-url=https://web.archive.org/web/20151018030636/http://www.wwe.com/shows/nomercy/2003/results|url-status=live}} Later that night, he helped Brock Lesnar retain the WWE Championship against The Undertaker in a Biker Chain match.{{cite web |url=http://www.wwe.com/shows/nomercy/history/2003/mainevent/ |title=No Mercy 2003 main event|access-date=January 17, 2008 |publisher=WWE|archive-date=December 27, 2007|archive-url=https://web.archive.org/web/20071227195351/http://www.wwe.com/shows/nomercy/history/2003/mainevent/|url-status=live}} This started a rivalry between McMahon and The Undertaker. At Survivor Series on November 16, McMahon defeated The Undertaker in a Buried Alive match with help from Kane.{{cite web |url=http://www.wwe.com/shows/survivorseries/history/2003/results/ |title=Survivor Series 2003 official results |access-date=January 17, 2008 |publisher=WWE |archive-url=https://web.archive.org/web/20080102150217/http://www.wwe.com/shows/survivorseries/history/2003/results/ |archive-date=January 2, 2008}}

He began a feud with Eric Bischoff in late 2005, when he decided that Bischoff was not doing a good job as general manager of Raw turning face again. He started "The Trial of Eric Bischoff" where McMahon served as the judge. Bischoff ended up losing the trial; McMahon "fired" him, and put him in a garbage truck before it drove away. Bischoff stayed gone for months. Almost a year later on Raw in late 2006, Bischoff was brought out by McMahon's executive assistant Jonathan Coachman so that he could announce the completion of his book Controversy Creates Cash. Bischoff began blasting remarks at McMahon, saying that he was fired "unceremoniously" as the Raw General Manager, that there would be no McMahon if not for Bischoff's over-the-top rebellious ideas, and that D-Generation X (DX) was nothing but a rip off of the New World Order (nWo).{{Citation needed|date=July 2022}}

File:Mrmcmahon092407 b.jpg

On the December 26, 2005 Raw, McMahon personally reviewed Bret Hart's DVD. Shawn Michaels came out and he also started talking about Hart. McMahon replied, "I screwed Bret Hart. Shawn, don't make me screw you".{{cite web |url=http://www.wwe.com/shows/raw/archive/12262005/ |title=Advantage Kane|access-date=January 15, 2008 |date=December 26, 2005 |publisher=WWE|archive-date=May 25, 2011|archive-url=https://web.archive.org/web/20110525201735/http://www.wwe.com/shows/raw/archive/12262005/|url-status=live}} At the Royal Rumble on January 29, 2006, when Michaels was among the final six remaining participants after eliminating Shelton Benjamin, McMahon's entrance theme music distracted Michaels, allowing Shane McMahon to eliminate him.{{cite web |url=http://www.onlineworldofwrestling.com/results/wweppv/royalrumble06.html |title=Royal Rumble 2006 results|access-date=January 17, 2008 |publisher=Online World of Wrestling|archive-date=October 8, 2009|archive-url=https://web.archive.org/web/20091008070200/http://www.onlineworldofwrestling.com/results/wweppv/royalrumble06.html|url-status=live}} On the February 27 Raw, Michaels was knocked unconscious by Shane. When Michaels' former Rockers tag team partner Marty Jannetty came to the rescue of Michaels, he was forced to join McMahon's "Kiss My Ass Club".{{cite web |url=http://www.wwe.com/shows/raw/archive/02272006/ |title=Joining the Club|access-date=February 27, 2006 |publisher=WWE.com|archive-date=February 26, 2010|archive-url=https://web.archive.org/web/20100226045658/http://www.wwe.com/shows/raw/archive/02272006/|url-status=live}} On the March 18 episode of Saturday Night's Main Event XXXII, Michaels faced Shane in a Street Fight. McMahon screwed Michaels while Shane had Michaels in the Sharpshooter. Michaels had not submitted, but McMahon ordered the referee to ring the bell, giving Shane the victory (another Montreal Screwjob reference).{{cite web |url=http://www.wwe.com/shows/snme/history/march182006/matches/2220096/results/ |title=Shane McMahon def. Shawn Michaels (Street Fight)|access-date=January 17, 2008 |date=March 18, 2006 |publisher=WWE|archive-date=September 23, 2009|archive-url=https://web.archive.org/web/20090923205256/http://www.wwe.com/shows/snme/history/march182006/matches/2220096/results/|url-status=live}} At WrestleMania 22 on April 2, Vince McMahon faced Michaels in a No Holds Barred match. Despite interference from the Spirit Squad and Shane, McMahon was unable to beat Michaels.{{cite web |url=http://www.wwe.com/shows/wrestlemania/history/wrestlemania22/matches/22203221/results/ |title=Shawn Michaels def. Mr. McMahon (No Holds Barred match)|access-date=January 17, 2008 |date=April 2, 2006 |publisher=WWE|archive-date=December 21, 2007|archive-url=https://web.archive.org/web/20071221165455/http://www.wwe.com/shows/wrestlemania/history/wrestlemania22/matches/22203221/results/|url-status=live}} At Backlash on April 30, Vince McMahon and his son Shane defeated Michaels and "God" (characterized by a spotlight) in a No Holds Barred match.{{cite web |url=http://www.wwe.com/shows/backlash/history/backlash2006/matches/22851061/results/ |title=Mr. McMahon & Shane McMahon def. Shawn Michaels & "God"|access-date=January 14, 2008 |date=April 30, 2006 |publisher=WWE|archive-date=December 14, 2007|archive-url=https://web.archive.org/web/20071214180903/http://www.wwe.com/shows/backlash/history/backlash2006/matches/22851061/results/|url-status=live}}

On the May 15 Raw, Triple H hit Shane with a sledgehammer meant for Michaels.{{cite web |first=Louie |last=Dee |url=http://www.wwe.com/shows/raw/archive/05152006/ |title=Money Shot|access-date=January 17, 2008 |date=May 15, 2006 |publisher=WWE|archive-date=December 21, 2007|archive-url=https://web.archive.org/web/20071221164238/http://www.wwe.com/shows/raw/archive/05152006/|url-status=live}} The next week on Raw, Triple H had another chance to hit Michaels with the object but he instead whacked the Spirit Squad.{{cite web |first=Louie |last=Dee |url=http://www.wwe.com/shows/raw/archive/05222006/ |title=Apology Accepted?|access-date=January 17, 2008 |date=May 22, 2006 |publisher=WWE|archive-date=December 18, 2007|archive-url=https://web.archive.org/web/20071218092737/http://www.wwe.com/shows/raw/archive/05222006/|url-status=live}} For a few weeks, McMahon ignored Michaels and began a rivalry with Triple H by forcing him to join "Kiss My Ass Club" (Triple H hit McMahon with a Pedigree instead of joining the club) and pitting him in a gauntlet handicap match against the Spirit Squad.{{cite web |first=Louie |last=Dee |url=http://www.wwe.com/shows/raw/archive/06052006/ |title=Kiss this|access-date=January 17, 2008 |date=June 5, 2006 |publisher=WWE|archive-date=February 24, 2008|archive-url=https://web.archive.org/web/20080224055522/http://www.wwe.com/shows/raw/archive/06052006|url-status=live}}{{cite web |first=Ed |last=Williams III |url=http://www.wwe.com/shows/raw/archive/06122006/ |title=An extreme awakening makes Cena snap|access-date=January 17, 2008 |date=June 12, 2006 |publisher=WWE|archive-date=May 23, 2010|archive-url=https://web.archive.org/web/20100523050452/http://www.wwe.com/shows/raw/archive/06122006/|url-status=live}} Michaels saved Triple H and the two reformed D-Generation X (DX). This led to a feud between the McMahons and DX, throughout the following summer.{{cite web |url=http://www.onlineworldofwrestling.com/profiles/v/vince-mcmahon.html |title=Mr. McMahon's Profile|access-date=January 17, 2008 |publisher=Online World of Wrestling|archive-date=January 25, 2010|archive-url=https://web.archive.org/web/20100125234737/http://www.onlineworldofwrestling.com/profiles/v/vince-mcmahon.html|url-status=live}} He also with the Spirit Squad teaming with Shane lost to Eugene by disqualification on the July 10 episode of Raw. At SummerSlam on August 20, the McMahons lost to DX in a tag team match despite interference by Umaga, Big Show, Finlay, Mr. Kennedy, and William Regal.{{cite web |first=Jen |last=Hunt |url=http://www.wwe.com/shows/summerslam/history/2006/matches/29444901/results/ |title=DX beats the odds|access-date=January 18, 2008 |date=August 20, 2006 |publisher=WWE|archive-date=September 2, 2008|archive-url=https://web.archive.org/web/20080902082442/http://www.wwe.com/shows/summerslam/history/2006/matches/29444901/results/|url-status=live}} The McMahons also allied themselves with the ECW World Champion Big Show. At Unforgiven on September 17, the McMahons teamed up with The Big Show in a Hell in a Cell match to take on DX. Despite their 3-on-2 advantage, the McMahons lost again to DX thus ending the rivalry.{{cite web |first=Craig |last=Tello |url=http://www.wwe.com/shows/unforgiven/history/2006/matches/28817581/results/ |title=Billion-dollar embarr-ASS-ment|access-date=January 18, 2008 |date=September 17, 2006 |publisher=WWE|archive-date=April 9, 2016|archive-url=https://web.archive.org/web/20160409144024/http://www.wwe.com/shows/unforgiven/history/2006/matches/28817581/results/|url-status=live}}

In January 2007, McMahon started a feud with Donald Trump, which was featured on major media outlets. Originally Trump wanted to fight McMahon himself but they came to a deal: both men would pick a representative to wrestle at WrestleMania 23 on April 1 in a Hair vs. Hair match.{{Cite news |last=Riesman |first=Abraham Josephine |date=February 26, 2023 |title=Opinion {{!}} The Best Way to Explain the G.O.P. Is Found in the W.W.E. |language=en-US |work=The New York Times |url=https://www.nytimes.com/2023/02/26/opinion/vince-mcmahon-wwe-trump-kayfabe.html |access-date=February 26, 2023 |issn=0362-4331 |archive-date=February 26, 2023 |archive-url=https://web.archive.org/web/20230226221109/https://www.nytimes.com/2023/02/26/opinion/vince-mcmahon-wwe-trump-kayfabe.html |url-status=live }} The man whose wrestler lost would have his head shaved bald. After the contract signing on Raw, Trump pushed McMahon over the table in the ring onto his head after McMahon provoked Trump with several finger pokes to the shoulders. Later at a press conference, McMahon, during a photo opportunity, offered to shake hands with Trump but retracted his hand as Trump put out his.{{cite web |url=http://www.wwe.com/shows/wrestlemania/history/wrestlemania23/exclusives/pressconference |title=Billion-dollar breakdown at Trump Tower |last=Dee |first=Louie |website=WWE.com|access-date=March 28, 2007|archive-date=January 19, 2008|archive-url=https://web.archive.org/web/20080119073623/http://www.wwe.com/shows/wrestlemania/history/wrestlemania23/exclusives/pressconference|url-status=live}} McMahon went on to fiddle with Trump's tie and flick Trump's nose. This angered Trump as he then slapped McMahon across the face. McMahon was then restrained from retaliating by Trump's bodyguards and Bobby Lashley, Trump's representative.{{cite web |url=http://www.wwe.com/shows/wrestlemania/history/wrestlemania23/exclusives/pressconference |title=Billion-dollar breakdown at Trump Tower |last=Dee |first=Louie |website=WWE.com|access-date=March 28, 2007|archive-date=January 19, 2008|archive-url=https://web.archive.org/web/20080119073623/http://www.wwe.com/shows/wrestlemania/history/wrestlemania23/exclusives/pressconference|url-status=live}} At WrestleMania 23, McMahon's representative (Umaga) lost the match to Lashley.{{cite web |first=Craig |last=Tello |url=http://www.wwe.com/shows/wrestlemania/history/wrestlemania23/matches/39161842/results/ |title=The 'mane' event|access-date=January 14, 2008 |publisher=WWE|archive-date=April 9, 2016|archive-url=https://web.archive.org/web/20160409144026/http://www.wwe.com/shows/wrestlemania/history/wrestlemania23/matches/39161842/results/|url-status=live}} As a result, McMahon's hair was shaved bald by Trump and Lashley with the help of Steve Austin, who was the special guest referee of the "Battle of the Billionaires" match.

McMahon then began a rivalry with Lashley over his ECW World Championship. At Backlash on April 29, McMahon pinned Lashley in a 3-on-1 handicap match teaming up with his son Shane and Umaga to win the ECW World Championship.{{cite web |first=Bryan |last=Robinson |url=http://www.wwe.com/shows/backlash/history/2007/matches/396065214/results/ |title=Hell freezes over in ECW|access-date=January 17, 2008 |date=April 29, 2007 |publisher=WWE|archive-date=April 5, 2008|archive-url=https://web.archive.org/web/20080405012618/http://www.wwe.com/shows/backlash/history/2007/matches/396065214/results/|url-status=live}}{{cite web |url=http://www.wwe.com/shows/ecw/history/ecwchampionship/042907mcmahon |title=Mr. McMahon's first ECW Championship reign|access-date=January 18, 2008 |publisher=WWE|archive-date=February 25, 2009|archive-url=https://web.archive.org/web/20090225024005/http://www.wwe.com/shows/ecw/history/ecwchampionship/042907mcmahon|url-status=live}} At Judgment Day on May 20, McMahon defended his ECW World Championship against Lashley again in another 3-on-1 handicap match. Lashley won the match as he pinned Shane after a Dominator but McMahon said that he was still the champion because Lashley could only be champion if he could beat him.{{cite web |first=Bryan |last=Robinson |url=http://www.wwe.com/shows/judgmentday/history/2007/matches/41244021/results/ |title=The ecstasy ... and then the agony|access-date=January 17, 2008 |date=May 20, 2007 |publisher=WWE|archive-date=May 30, 2016|archive-url=https://web.archive.org/web/20160530044844/http://www.wwe.com/shows/judgmentday/history/2007/matches/41244021/results/|url-status=live}} McMahon finally lost the ECW World Championship to Lashley at One Night Stand on June 3 in a Street Fight despite interference by Shane and Umaga.{{cite web |first=Bryan |last=Robinson |url=http://www.wwe.com/shows/onenightstand/history/2007/matches/4362508112/results/ |title=ECW World Champion once again, demons exorcised|access-date=January 17, 2008 |date=June 3, 2007 |publisher=WWE|archive-date=April 9, 2016|archive-url=https://web.archive.org/web/20160409144031/http://www.wwe.com/shows/onenightstand/history/2007/matches/4362508112/results/|url-status=live}}

File:Flickr - simononly - WWE Fan Axxess - Vince's Limo b.jpg in 2012]]

On the June 11 episode of Raw, WWE aired a segment at the end of the show that featured McMahon entering a limousine moments before it exploded. The show went off-air shortly after, and WWE.com reported the angle within minutes as though it were a legitimate occurrence, proclaiming that McMahon was "presumed dead".{{cite web |url=http://www.wwe.com/inside/news/mcmahonexplosionupdate|archive-url=https://web.archive.org/web/20070621115331/http://www.wwe.com/inside/news/mcmahonexplosionupdate|archive-date=June 21, 2007 |title=Feds probe crime scene |publisher=WWE |date=June 11, 2007|access-date=June 11, 2007}} Although this was the fate of the fictional "Mr. McMahon" character, no harm came to the actual person; the "presumed death" of McMahon was part of a storyline.{{cite web |url=http://www.timesleader.com/news/breakingnews/20070612_12wwe_breaking.html |title=Vince McMahon's hoax goes up in smoke |last=Sweeney |first=Rory |date=June 26, 2007 |website=Timesleader.com|archive-url=https://web.archive.org/web/20070623150701/http://www.timesleader.com/news/breakingnews/20070612_12wwe_breaking.html|archive-date=June 23, 2007|access-date=July 2, 2007}} WWE later acknowledged to CNBC that he was not truly dead.{{cite web |url=https://www.cnbc.com/2007/06/20/wwes-mcmahon-death-im-a-murder-suspect.html |title=WWE's McMahon "Death": I'm A Murder Suspect |last=Rovell |first=Darren |date=June 20, 2007 |website=CNBC|access-date=July 2, 2007|archive-date=September 30, 2007|archive-url=https://web.archive.org/web/20070930181207/http://www.cnbc.com/id/19330600|url-status=live}} The June 25 Raw was scheduled to be a three-hour memorial. Due to the actual death of Chris Benoit, the show opened with McMahon standing in an empty arena, acknowledging that his reported death was only of his character as part of a storyline.{{cite web |url=http://www.newsday.com/news/nationworld/nation/ny-usbenoit0626,0,4246396.story?coll=ny-top-headlines |title=WWE wrestler Chris Benoit and family found dead |last=Castillo |first=Alfonso A. |date=June 26, 2007 |website=Newsday.com|archive-url=https://web.archive.org/web/20070705113805/http://www.newsday.com/news/nationworld/nation/ny-usbenoit0626%2C0%2C4246396.story?coll=ny-top-headlines|archive-date=July 5, 2007|access-date=July 2, 2007}} This was followed by a tribute to Benoit that filled the three-hour timeslot.{{cite web |url=http://www.wwe.com/inside/news/benoitdead|archive-url=https://web.archive.org/web/20070627210219/http://www.wwe.com/inside/news/benoitdead |archive-date=June 27, 2007 |title=WWE Superstar Chris Benoit found dead |publisher=WWE.com|access-date=June 25, 2007 |date=June 25, 2007}} McMahon appeared the next night on ECW on Sci Fi in which after acknowledging that a tribute to Benoit had aired the previous night, he announced that there would be no further mention of Benoit due to the circumstances becoming apparent and that the ECW show would be dedicated to those that had been affected by Benoit's murder-suicide.

File:Wrestling has come a long way...down..jpg to join his "Kiss My Ass Club" in 2008]]

On the August 6 episode of Raw, the Mr. McMahon character returned and started a storyline where he had an illegitimate long-lost child,{{cite web |url=http://www.onlineworldofwrestling.com/results/raw/070806.html |title=RAW results – August 6, 2007|access-date=September 12, 2007 |publisher=Online World of Wrestling|archive-date=December 20, 2010|archive-url=https://web.archive.org/web/20101220045733/http://onlineworldofwrestling.com/results/raw/070806.html|url-status=live}} who was revealed as Hornswoggle on the September 10 episode of Raw.{{cite web |url=http://www.onlineworldofwrestling.com/results/raw/070910.html |title=RAW results – September 10, 2007|access-date=September 12, 2007 |publisher=Online World of Wrestling|archive-date=December 20, 2010|archive-url=https://web.archive.org/web/20101220080749/http://onlineworldofwrestling.com/results/raw/070910.html|url-status=live}} In February 2008, after months of "tough love" antics toward Hornswoggle, John "Bradshaw" Layfield (JBL) revealed that Hornswoggle was not McMahon's son but Finlay's. It turned out that the scam was thought up by Shane, Stephanie and Linda McMahon, along with Finlay. On the June 2 Raw, McMahon announced that starting the next week, he would give away US$1 million live on Raw. Fans could register online, and each week randomly selected fans would receive a part of the $1 million. McMahon's Million Dollar Mania lasted just three weeks and was suspended after the 3-hour Draft episode of Raw on June 23. After giving away $500,000, explosions tore apart the Raw stage, which fell and collapsed on top of McMahon. On June 30, Shane addressed the WWE audience before Raw, informing the fans that his family had chosen to keep his father's condition private. He also urged the WWE roster to stand together during what he described as a "turbulent time". The McMahons made several requests to the wrestlers for solidarity, before finally appointing Mike Adamle as the new general manager of Raw to restore order to the brand.{{Citation needed|date=July 2022}}

File:Vince McMahon hof.jpg ceremony]]

On the January 5, 2009 Raw, Chris Jericho told Stephanie McMahon that McMahon would be returning to Raw soon.{{cite web |url=http://www.wwe.com/shows/raw/archive/01052009/ |title=Big Night In The Big Easy|access-date=January 5, 2009 |publisher=WWE.com|archive-date=January 26, 2011|archive-url=https://web.archive.org/web/20110126134434/http://www.wwe.com/shows/raw/archive/01052009/|url-status=live}} The following week, Jericho was (kayfabe) fired from WWE by Stephanie. On the January 19 Raw, McMahon returned, as a face, and supported his daughter's decision on Jericho, but Stephanie rehired him. Randy Orton then came out and assaulted McMahon after harassing Stephanie. McMahon returned on the March 30 Raw with his son, Shane, and son-in-law Triple H to confront Orton. The night after WrestleMania 25, McMahon appeared on Raw to announce Orton would not receive another championship opportunity at Backlash on April 26, but compete in a six-man tag team match with his Legacy stablemates against Triple H, Shane McMahon and himself. Raw General Manager Vickie Guerrero made the match for the WWE Championship. Orton then challenged McMahon to a match that night, in which Legacy assaulted him, and Orton also hitting him with the RKO. After being assisted by Triple H, Shane and a returning Batista, McMahon announced Batista would replace him in the match at Backlash. On the June 15 Raw, McMahon announced that he had sold the Raw brand to businessman Donald Trump. The next week, during the Trump is Raw show, McMahon bought the brand back from Trump. On the June 29 Raw, McMahon announced that every week, a celebrity guest host would control Raw for the night. He soon appeared on SmackDown, putting Theodore Long on probation for his actions.

On August 24 Raw, McMahon had a birthday bash which was interrupted by The Legacy, and competed in a six-man tag team match with his long-time rival team D-X, in which they won after the interference of John Cena. He continued to appear on SmackDown, making occasional matches and reminding Long that he was still on probation. On the November 16 Raw, McMahon was called out by guest host Roddy Piper, who wanted a match with McMahon that night in Madison Square Garden. McMahon declined and announced his retirement from in-ring competition.{{cite news |url=http://us.wwe.com/shows/raw/results/ |title=Home |newspaper=Wwe|access-date=November 18, 2009|archive-date=November 29, 2010|archive-url=https://web.archive.org/web/20101129061013/http://us.wwe.com/shows/raw/results/|url-status=live}}{{Failed verification|date=June 2016}} On the January 4, 2010 Raw, McMahon confronted special guest host Bret "The Hitman" Hart for the (televised) first time since the Montreal Screwjob at Survivor Series 1997, to bury the hatchet from the above-mentioned Montreal Screwjob. The two appeared to finally bury the hatchet, but after shaking hands, Vince kicked Hart in the groin and left the arena to a loud chorus of boos and the crowd chanting "You screwed Bret! You screwed Bret!", turning heel once again.

A match was then booked between the two at WrestleMania XXVI on March 28, which saw Hart defeat McMahon in a No Holds Barred Lumberjack match. On the May 31 Raw, McMahon returned to congratulate Hart on becoming the new Raw General Manager. On the June 22 Raw, McMahon fired Hart for not dealing with NXT season one rookies, known as The Nexus. That same night, he announced the new general manager would be anonymous and make decisions via emails, which would be read by Michael Cole. The general manager's first decision was McMahon to be the guest referee for a WWE Championship match that night between John Cena and Sheamus. The match was interrupted by The Nexus who then attacked McMahon. McMahon appeared in a segment on the November 1 Raw, in a coma from the attack by The Nexus. He woke up and his doctor (Freddie Prinze Jr.) explained what had happened since he had been out. The scene transitioned to Stephanie McMahon waking up, revealing it was all a dream.{{Citation needed|date=July 2022}}

In early 2011, McMahon once again stepped away from WWE storylines to focus on both his corporate and backstage duties. By the spring of 2011 McMahon had returned to WWE programming. On the June 27, 2011, episode of Raw, CM Punk made a scathing on-air speech criticizing WWE and McMahon about the way WWE was run. McMahon suspended Punk but reinstated him at the behest of Punk's Money in the Bank opponent, WWE Champion John Cena. At Money in the Bank, McMahon and Vice President of Talent Relations John Laurinaitis interfered on Cena's behalf but Punk was ultimately successful and walked out of the company with the championship. On the following Raw, Triple H returned and, on behalf of WWE's board of directors, fired McMahon from his position of running Raw and SmackDown, though leaving him chairman of the board.{{cite web |url=http://www.wwe.com/shows/raw/2011-07-18/mcmahon-relieved-of-duties |title="Game" changer for McMahon|access-date=July 16, 2011 |publisher=WWE.com|archive-date=July 22, 2011|archive-url=https://web.archive.org/web/20110722104741/http://www.wwe.com/shows/raw/2011-07-18/mcmahon-relieved-of-duties|url-status=live}} Triple H then announced he had been designated chief operating officer of WWE. McMahon returned on the October 10 Raw SuperShow, firing Triple H from running Raw, stating the board of directors had called Triple H a financial catastrophe, and that WWE employees had voted no confidence in him the previous week. He subsequently appointed Laurinaitis as the interim general manager of Raw.{{cite web |url=http://www.wwe.com/shows/raw/2011-10-10/results |title=WWE Raw SuperShow results: The "Laurinaitis Era" begins|access-date=October 12, 2011 |publisher=WWE.com|archive-date=March 4, 2016|archive-url=https://web.archive.org/web/20160304043243/http://www.wwe.com/shows/raw/2011-10-10/results|url-status=live}}

On June 11, 2012, McMahon returned to give a job evaluation to John Laurinaitis. After a conflict with Cena and Big Show that saw McMahon accidentally knocked out by Big Show, McMahon declared that if Big Show lost his match at No Way Out, Laurinaitis would be fired. Cena defeated Big Show in a steel cage match, and McMahon fired Laurinaitis. McMahon announced AJ Lee as Raw{{'s}} new general manager at Raw 1000 and made Booker T SmackDown's new general manager on August 3 episode of SmackDown. After CM Punk interrupted him on the October 8 episode of Raw, he challenged Punk to a match, threatening to fire him if he declined. The match did not officially start, but McMahon held his own in a brawl with Punk until Punk attempted the GTS. Ryback and Cena interfered and McMahon ultimately booked Punk in a match with Ryback at Hell in a Cell.{{Citation needed|date=July 2022}}

During the buildup for the 2013 Royal Rumble, McMahon told CM Punk that if The Shield interfered in his match with The Rock, Punk would forfeit the WWE Championship. During the match, the lights went out and The Rock was attacked by what appeared to be The Shield, leading to The Rock's loss. McMahon came out and restarted the match at The Rock's request and The Rock won the championship from Punk. The next night on Raw, while conducting a performance review on Paul Heyman, he was assaulted by the returning Brock Lesnar, who attacked him with the F-5. According to WWE.com, McMahon broke his pelvis and required surgery.{{cite web |url=http://www.wwe.com/shows/raw/2013-01-28/mr-mcmahon-injury-update-after-brock-lesnar-attack-26088187 |title=Mr. McMahon suffers broken pelvis due to Brock Lesnar attack |publisher=WWE.com |date=January 29, 2013|access-date=January 29, 2013|archive-date=January 30, 2013|archive-url=https://web.archive.org/web/20130130195827/http://www.wwe.com/shows/raw/2013-01-28/mr-mcmahon-injury-update-after-brock-lesnar-attack-26088187|url-status=live}} Vince sought revenge on Heyman and faced him in a street fight on the February 25 episode of Raw, but Lesnar again interfered, only for Triple H to interfere as well, setting up a rematch between Lesnar and Triple H at WrestleMania 29.

From June 2013, members of the McMahon family began to dispute various elements of the control of WWE, such as the fates of Daniel Bryan, and of Raw and SmackDown general managers Brad Maddox and Vickie Guerrero.{{cite web |url=http://www.wrestleview.com/wwe-wrestling-results/wwe-smackdown-results/42724-wwe-smackdown-results-7-19-13-new-smackdown-gm |title=WWE SMACKDOWN RESULTS – 7/19/13 (NEW SMACKDOWN GM) |publisher=WrestleView|access-date=July 19, 2013 |last=Tedesco |first=Mike|archive-date=July 21, 2013|archive-url=https://web.archive.org/web/20130721155707/http://www.wrestleview.com/wwe-wrestling-results/wwe-smackdown-results/42724-wwe-smackdown-results-7-19-13-new-smackdown-gm|url-status=live}} After Triple H and Stephanie created The Authority, McMahon celebrated Randy Orton's victory at TLC with them, but stepped aside from his on-screen authority role in early 2014 to evaluate Triple H and Stephanie's control of the company.

McMahon returned on the November 3, 2014, episode of Raw, making a stipulation that if Team Cena had defeated Team Authority at Survivor Series, The Authority would be removed from power.{{cite web |last1=Caldwell |first1=James |title=CALDWELL'S WWE RAW RESULTS 11/3: Complete "virtual-time" coverage of live Raw – VKM returns on 3 Hour & 38 Minute Show, Rollins vs. Orton, U.S. Title match on WWE Network, more |url=http://pwtorch.com/artman2/publish/wwerawreport/article_81616.shtml |website=PWTorch.com|access-date=November 4, 2014|archive-date=November 4, 2014|archive-url=https://web.archive.org/web/20141104113401/http://pwtorch.com/artman2/publish/wwerawreport/article_81616.shtml|url-status=live}} Team Cena won the match, but McMahon gave John Cena the option to reinstate The Authority. McMahon returned on the December 14, 2015, episode of Raw, aligning himself with The Authority, by confronting Roman Reigns over his attack on Triple H at the TLC pay-per-view. McMahon granted Reigns a rematch for the WWE World Heavyweight Championship against Sheamus, with the stipulation that if he failed to win the championship he would be fired. During the match, McMahon interfered on Sheamus' behalf but was attacked by Reigns, who then pinned Sheamus to win the WWE World Heavyweight Championship.{{cite news |last1=Tedesco |first1=Mike |title=WWE RAW Results – 12/14/15 (New WWE Champion) |url=https://www.wrestleview.com/wwe-raw-results/57159-wwe-raw-results-12-14-15-live-results-from-philadelphia/ |access-date=April 25, 2021 |work=WrestleView |date=December 15, 2015 |archive-url=https://web.archive.org/web/20180406174722/https://www.wrestleview.com/wwe-raw-results/57159-wwe-raw-results-12-14-15-live-results-from-philadelphia/ |archive-date=April 6, 2018 |location=Philadelphia, Pennsylvania |quote=Reigns ducks a Brogue Kick and takes Sheamus out with a Superman Punch! Reigns then takes McMahon out with a Superman Punch! Reigns turns into a Brogue Kick, but he kicks out! Sheamus cannot believe it. The crowd is chanting, "YES!" Sheamus sets up in the corner for the Brogue Kick, but Reigns takes him out with a Spear to win the WWE World Heavyweight Championship!}}{{cite news |last1=Hamlin |first1=Jeff |title=WWE RAW live results: Roman Reigns beats Sheamus for WWE title, Vince returns |url=https://www.f4wonline.com/wwe-news/wwe-raw-live-results-roman-reigns-beats-sheamus-wwe-title-vince-returns-203751 |access-date=April 25, 2021 |work=Wrestling Observer Newsletter |date=December 14, 2015 |archive-url=https://web.archive.org/web/20151215224648/https://www.f4wonline.com/wwe-news/wwe-raw-live-results-roman-reigns-beats-sheamus-wwe-title-vince-returns-203751 |archive-date=December 15, 2015 |quote=Rusev ran out to attack Reigns, who responded by giving them both Superman Punches, and then he hit Vince with a Superman Punch. Vince sold it like he was dead. He didn't move for the rest of the show. Sheamus responded by hitting the Brogue Kick, but Reigns kicked out. Sheamus set up for another Brogue Kick, but Reigns hit the spear and the pin for the title switch.}} On the December 28 episode of Raw,{{cite web |last1=Wortman |first1=James |title=Raw Five-Point Preview: Dec. 28, 2015 |url=http://www.wwe.com/shows/raw/2015-12-28/five-point-preview-28409262|access-date=December 27, 2015|archive-date=December 27, 2015|archive-url=https://web.archive.org/web/20151227062620/http://www.wwe.com/shows/raw/2015-12-28/five-point-preview-28409262|url-status=live}} McMahon was arrested for assaulting an NYPD officer and resisting arrest after a confrontation with Roman Reigns.{{cite web |title=WWE Raw live results: Dec. 28, 2015 |url=http://www.wwe.com/shows/raw/2015-12-28/wwe-raw-results-28453974|access-date=December 29, 2015|archive-date=December 29, 2015|archive-url=https://web.archive.org/web/20151229153104/http://www.wwe.com/shows/raw/2015-12-28/wwe-raw-results-28453974|url-status=live}} McMahon made himself special guest referee in Reigns' rematch against Sheamus on the January 4, 2016, episode of Raw, where Reigns won after McMahon was knocked out and another referee made the decision.{{cite web |last1=Benigno |first1=Anthony |title=WWE World Heavyweight Champion Roman Reigns def. Sheamus |url=http://www.wwe.com/shows/raw/2016-01-04/wwe-raw-results-28503480/page-10 |website=wwe.com |publisher=WWE|access-date=January 4, 2015|archive-date=January 7, 2016|archive-url=https://web.archive.org/web/20160107205055/http://www.wwe.com/shows/raw/2016-01-04/wwe-raw-results-28503480/page-10|url-status=live}} With his plan foiled, McMahon retaliated by announcing after the match that Reigns would defend his title at the Royal Rumble against 29 other men in the Royal Rumble match,{{cite web |last1=Tedesco |first1=Mike |title=WWE RAW Results – 1/4/16 (Reigns vs. Sheamus) |url=http://www.wrestleview.com/wwe-wrestling-results/wwe-raw-results/57324-wwe-raw-results-1-4-16-live-results-from-san-antonio |website=wrestleview.com|access-date=January 4, 2016|archive-date=January 23, 2016|archive-url=https://web.archive.org/web/20160123140051/http://www.wrestleview.com/wwe-wrestling-results/wwe-raw-results/57324-wwe-raw-results-1-4-16-live-results-from-san-antonio|url-status=live}} which was won by Triple H.{{cite web |url=http://www.benchwarmers.ie/videos/the-mcmahon-family-celebrates-after-triple-hs-historic-royal-rumble-victory/41818/ |title=The McMahon Family Celebrates After Triple H's Historic Royal Rumble Victory – BenchWarmers |first=Rowan |last=Meegan |date=January 25, 2016|access-date=January 25, 2016|archive-date=January 27, 2016|archive-url=https://web.archive.org/web/20160127200725/http://www.benchwarmers.ie/videos/the-mcmahon-family-celebrates-after-triple-hs-historic-royal-rumble-victory/41818/|url-status=live}}

On the February 22, episode of Raw, McMahon presented the first-ever "Vincent J. McMahon Legacy of Excellence" Award to Stephanie before being interrupted Shane McMahon, who returned to WWE for the first time in over six years, confronting his father and sister, and claiming that he wanted control of Raw. This led to Vince book Shane against The Undertaker at WrestleMania 32 in a Hell in a Cell match with the stipulation that if Shane won, he would have full control of Raw and The Undertaker would be banned from competing in any future WrestleMania.{{cite web |last1=Tedesco |first1=Mike |title=WWE RAW Results – 2/22/16 (Shane McMahon returns) |url=http://www.wrestleview.com/wwe-wrestling-results/wwe-raw-results/57868-wwe-raw-results-2-22-16-live-results-from-detroit |website=wrestleview.com|access-date=February 22, 2016|archive-date=March 14, 2016|archive-url=https://web.archive.org/web/20160314224116/http://www.wrestleview.com/wwe-wrestling-results/wwe-raw-results/57868-wwe-raw-results-2-22-16-live-results-from-detroit|url-status=live}} On the April 4 episode of Raw, McMahon gloated about Shane's loss at WrestleMania the previous night, before Shane came out, accepted his defeat and said goodbye, leading McMahon to allow Shane to run that nights show, after feeling upstaged by his son. After Shane ran Raw for the rest of April, at Payback, McMahon announced Shane and Stephanie had joint control. On the April 3, 2017, episode of Raw, McMahon returned to announce Kurt Angle as the new Raw General Manager and the upcoming Superstar Shake-up.{{cite web |url=http://www.wrestleview.com/wwe-wrestling-results/wwe-raw-results/77098-wwe-raw-results-april-3-wrestlemania/ |title=WWE RAW Results – 4/3/17 (Night after WrestleMania 33) – WWE News and Results, RAW and Smackdown Results, TNA News, ROH News |first=Mike |last=Tedesco |date=April 3, 2017|access-date=April 4, 2017|archive-date=April 4, 2017|archive-url=https://web.archive.org/web/20170404220947/http://www.wrestleview.com/wwe-wrestling-results/wwe-raw-results/77098-wwe-raw-results-april-3-wrestlemania/|url-status=live}} On September 5, it was announced that McMahon would make an appearance on the September 12 episode of SmackDown Live. At the end of that night as a face, McMahon confronted Kevin Owens, who was unhappy about Vince's son Shane attacking him the week before, which resulted in Shane being suspended. McMahon was furious about the heinous words regarding his family, and how Owens was not respectful, and how he planned to prosecute everybody who wronged him. McMahon warned him that his lawsuit would result in him being fired, but McMahon has the cash to deal with that empty threat.{{cite news |last1=Martin |first1=Adam |title=WWE Smackdown Results – 9/12/17 (McMahon returns, Title matches) |url=https://www.wrestleview.com/wwe-smackdown-results/90870-wwe-smackdown-results-september-12-2017/ |access-date=April 25, 2021 |work=WrestleView |date=September 12, 2017 |archive-url=https://web.archive.org/web/20180404163832/https://www.wrestleview.com/wwe-smackdown-results/90870-wwe-smackdown-results-september-12-2017/ |archive-date=April 4, 2018 |location=Las Vegas, Nevada |quote=Owens then headbutts Vince! Vince is already busted open.}}{{cite news |last1=Khan |first1=Steve |title=WWE SMACKDOWN LIVE RESULTS: VINCE MCMAHON RETURNS |url=https://www.f4wonline.com/wwe-results/wwe-smackdown-live-results-vince-mcmahon-returns-242666 |access-date=April 25, 2021 |work=Wrestling Observer Newsletter |date=September 12, 2017 |archive-url=https://web.archive.org/web/20170913061944/https://www.f4wonline.com/wwe-results/wwe-smackdown-live-results-vince-mcmahon-returns-242666 |archive-date=September 13, 2017 |location=Thomas & Mack Center, Las Vegas, Nevada |quote=Owens headbutted Vince who collapsed and came up bleeding from the forehead.}} This prompted Owens to say Shane put his hands on him, but McMahon said he suspended Shane for not finishing off Owens. Shane was then reinstated to face Owens at the Hell in a Cell pay-per-view. Owens then attacked McMahon, leaving him lying in the ring. Even with several referees present, Owens continued to attack McMahon, and splashed down on him from atop one of the ring posts, resulting in McMahon being (kayfabe) injured. Stephanie McMahon also returned to help her father, as he was attended to by WWE officials.

On January 22, 2018, McMahon returned on Raw 25 Years to address the WWE Universe, only to later turn on them by calling them "cheap" turning heel once again. He was later confronted, and stunnered, by Stone Cold Steve Austin. On March 12, McMahon made an appearance in a backstage segment with Roman Reigns, announcing that Reigns would be suspended for his recent actions. On SmackDown 1000 McMahon returned as face once again after dancing on TruthTV. McMahon returned once again to WWE television on the December 17, 2018, episode of Monday Night Raw, accompanied by his son Shane, daughter Stephanie McMahon, and his son-in-law Triple H, promising to shake things up as they admitted they weren't performing as well as they should have. McMahon announced that the four of them would now run both Monday Night Raw and SmackDown Live collectively. In early 2019, McMahon involved himself in the feud between Daniel Bryan and Kofi Kingston, refusing the latter of receiving a WWE Championship match at WrestleMania.{{Citation needed|date=July 2022}}

McMahon returned to WWE television on the April 24, 2020, episode of Friday Night SmackDown, in celebration of Triple H's 25th anniversary in WWE.{{Cite news |url=https://www.givemesport.com/1564745-wwe-news-vince-mcmahon-and-shawn-michaels-appear-on-smackdown-to-celebrate-triple-h |title=WWWE news: Vince McMahon and Shawn Michaels appear on Smackdown to 'celebrate' Triple Hs 25th Anniversary – Vince McMahon – givemesport.com |work=givemesport.com|access-date=April 25, 2020 |language=en|archive-date=April 30, 2020|archive-url=https://web.archive.org/web/20200430004918/https://www.givemesport.com/1564745-wwe-news-vince-mcmahon-and-shawn-michaels-appear-on-smackdown-to-celebrate-triple-h|url-status=live}} He also appeared at Survivor Series introducing The Undertaker to the ring during his retirement celebrations,{{cite web |date=November 23, 2020 |title=WWE Chairman Vince McMahon Says WWF: At Survivor Series WWE Chairman Reminisced About The Undertaker's 30 Years In WWE |url=https://thesportsrush.com/wwe-news-wwe-chairman-vince-mcmahon-says-wwf-at-survivor-series-wwe-chairman-reminisced-about-the-undertakers-30-years-in-wwe/|access-date=December 10, 2020 |work=The SportsRush|archive-date=January 16, 2021|archive-url=https://web.archive.org/web/20210116074916/https://thesportsrush.com/wwe-news-wwe-chairman-vince-mcmahon-says-wwf-at-survivor-series-wwe-chairman-reminisced-about-the-undertakers-30-years-in-wwe/|url-status=live}} and in night 1 of WrestleMania 37 on April 10, 2021, to welcome the fans back in person at the Raymond James Stadium after a year of halting live events due to the COVID-19 pandemic.

On the November 22, 2021, episode of Raw, McMahon held an investigation to find out who stole Cleopatra's Egg, a gift given to him by The Rock the previous night at Survivor Series. Later that night, Austin Theory revealed that he had stolen the Egg. McMahon rewarded Theory a WWE Championship match against Big E in the main event for "showing intestinal fortitude", and over the next several months, McMahon gave career advice to Theory. In addition to being Theory's mentor leading up to WrestleMania 38, he also promised Seth Rollins a match against a mystery opponent of his choosing. At WrestleMania 38, after Pat McAfee defeated Austin Theory, McMahon was challenged to an impromptu match by McAfee, which McMahon accepted, and in which McMahon defeated McAfee. This was McMahon's first match in 12 years, as well as McMahon's first win at WrestleMania. Following the match, Stone Cold Steve Austin interrupted McMahon and Theory celebrating the win and gave them both Stone Cold Stunners. McMahon made his last appearance on WWE programming on the June 27, 2022, episode of Raw, introducing the returning John Cena on the 20th anniversary of his debut.{{Cite web |last=Clark |first=Anne Victoria |date=2024-02-23 |title=What's Going On With Vince McMahon and the WWE This Time? |url=https://www.vulture.com/article/wwe-vince-mcmahon-allegations-explained.html |access-date=2024-09-27 |website=Vulture |language=en |archive-date=July 16, 2024 |archive-url=https://web.archive.org/web/20240716154021/https://www.vulture.com/article/wwe-vince-mcmahon-allegations-explained.html |url-status=live }}{{Cite web |date=2022-06-28 |title=WWE Raw video highlights: John Cena's 20th anniversary celebration |url=https://www.f4wonline.com/news/wwe/wwe-raw-video-highlights-john-cenas-20th-anniversary-celebration/ |access-date=2024-09-27 |website=F4W/WON |language=en-GB |archive-date=January 30, 2023 |archive-url=https://web.archive.org/web/20230130044554/https://www.f4wonline.com/news/wwe/wwe-raw-video-highlights-john-cenas-20th-anniversary-celebration |url-status=live }} In July 2022, McMahon retired from WWE.{{Cite news |agency=Associated Press |date=2022-07-23 |title=Vince McMahon retiring from WWE amid sexual misconduct inquiry |url=https://www.theguardian.com/us-news/2022/jul/23/vince-mcmahon-announces-retirement-from-wwe-amid-misconduct-probe#:~:text=Earlier%20this%20month,%20the%20Wall,Thank%20you,%20WWE%20Universe. |access-date=2024-09-27 |work=The Guardian |language=en-GB |issn=0261-3077}}

While the Mr. McMahon character marked the first time that McMahon had been portrayed as a villain in WWF, in 1993, McMahon was engaged in a feud with Jerry Lawler as part of a cross-promotion between the WWF and the United States Wrestling Association (USWA). As part of the angle, McMahon sent various WWF wrestlers to Memphis to dethrone Lawler as the "king of professional wrestling". This angle marked the first time that McMahon physically interjected himself into a match, as he occasionally tripped and punched at Lawler while seated ringside. During the angle, McMahon was not acknowledged as the owner of the WWF.{{cite web |url=http://www.wwe.com/shows/summerslam/history/1993/ |title=SummerSlam 1993 official results|access-date=January 14, 2008 |publisher=WWE|archive-date=July 18, 2007|archive-url=https://web.archive.org/web/20070718102407/http://www.wwe.com/shows/summerslam/history/1993/|url-status=live}}

The feud was not acknowledged on WWF television, as the two continued to provide commentary together (along with Randy Savage) for the television show Superstars. The feud also helped build toward Lawler's match with Bret Hart at SummerSlam.{{cite web |url=http://www.wwe.com/shows/summerslam/history/1993/ |title=SummerSlam 1993 official results|access-date=January 14, 2008 |publisher=WWE|archive-date=July 18, 2007|archive-url=https://web.archive.org/web/20070718102407/http://www.wwe.com/shows/summerslam/history/1993/|url-status=live}} The peak of the angle came with Tatanka defeating Lawler to win the USWA Championship with McMahon gloating at Lawler while wearing the championship belt.{{cite web |first=Chris |last=Chavis |url=http://www.nativetatanka.com/bio2.html |title=Tatanka's Biography (Page 2)|access-date=January 14, 2008 |publisher=Native Tatanka |archive-url = https://web.archive.org/web/20071226140653/http://www.nativetatanka.com/bio2.html |archive-date = December 26, 2007}} This storyline came to an abrupt end when Lawler was accused of raping a young girl in Memphis, and he was dropped from the WWF. He returned shortly afterward, as the girl later stated that the rape accusations were lies.{{cite web |url=http://www.wrestleview.com/faq/?article=jerrylawler |title=Jerry Lawler – FAQ |publisher=Wrestleview | access-date=February 20, 2009 | archive-date=June 4, 2011 | archive-url=https://web.archive.org/web/20110604194856/http://www.wrestleview.com/faq/?article=jerrylawler | url-status=live}}

File:Vince McMahon 2.jpg

McMahon's on-screen persona is known for his throaty exclamation of "You're fired!", and his "power walk", an exaggerated strut toward the ring, swinging his arms and bobbing his head from side to side in a cocky manner. According to Jim Cornette, the power walk was inspired by one of McMahon's favorite wrestlers as a child, Dr. Jerry Graham. The Fabulous Moolah claims in her autobiography that "Nature Boy" Buddy Rogers was the inspiration for the walk.{{cite book |author=Ellison, Lillian |title=The Fabulous Moolah: First Goddess of the Squared Circle |year=2003 |isbn=978-0-06-001258-8 |publisher=ReaganBooks |page=60}} According to composer Jim Johnston, the idea behind his theme song, "No Chance in Hell", was "He's got the power, the money, and ..., he was pretty much the only game in town. ... Rather than a song about one man, I wanted it to be about 'The Man.'"{{cite web |url=https://www.vice.com/en/article/g5bjbm/jim-johnston-wwe-wrestling-theme-composer-interview-2020 |title=An Interview with the Guy Behind WWE's Most Famous Wrestling Theme Songs |date=December 15, 2020 |access-date=December 18, 2020|archive-date=April 30, 2021|archive-url=https://web.archive.org/web/20210430130842/https://www.vice.com/en/article/g5bjbm/jim-johnston-wwe-wrestling-theme-composer-interview-2020|url-status=live}}

File:Vince McMahon - Hollywood Walk of Fame.jpg in 2008]]

Vince McMahon is often described as the most influential person in professional wrestling history and for having had a large impact on television and American culture. ESPN reporter Shaun Assael claimed that: "As a TV pioneer, he went from selling costumed super-heroes like Hulk Hogan to dark anti-heroes like Steve Austin. He helped give birth to reality television by making himself a central character, and he launched The Rock into a movie career. No one in television can match his longevity. Few have his instincts for what sells."{{cite web |url=https://www.espn.com/espn/e60/columns/story?columnist=assael_shaun&id=4055522 |title=WWE and steroids: still a tough target |first=Shaun |last=Assael|author-link=Shaun Assael |publisher=ESPN |date=April 13, 2009|access-date=December 16, 2020|archive-date=September 29, 2020|archive-url=https://web.archive.org/web/20200929044203/https://www.espn.com/espn/e60/columns/story?columnist=assael_shaun&id=4055522|url-status=live}}

Scott Hammond of VultureHound magazine praised the legacy of McMahon's successes, from Hulkamania and WrestleMania being essential to the 1980s wrestling boom, to defeating WCW in the Monday Night Wars. His daughter, Stephanie McMahon, credits him for creating the term "sports entertainment" and publicly acknowledging wrestling's predetermined nature,{{cite web |url=https://www.bostonherald.com/2014/06/28/stephanie-mcmahon-home-again/ |title=Stephanie McMahon home again |first=Justin |last=Barrasso |work=Boston Herald |date=June 28, 2014|access-date=December 16, 2020|archive-date=July 27, 2021|archive-url=https://web.archive.org/web/20210727125926/https://www.bostonherald.com/2014/06/28/stephanie-mcmahon-home-again/|url-status=live}} while Thom Loverro of The Washington Times ascribes McMahon with shaping reality television and American politics with sports entertainment.{{cite web |url=https://www.washingtontimes.com/news/2017/feb/14/vince-mcmahon-changed-sports-and-more-much-more/ |title=WWE's McMahon changed sports and more – much more |first=Thom |last=Loverro|author-link=Thom Loverro |work=The Washington Times |date=February 14, 2017|access-date=December 16, 2020|archive-date=April 19, 2021|archive-url=https://web.archive.org/web/20210419221032/https://www.washingtontimes.com/news/2017/feb/14/vince-mcmahon-changed-sports-and-more-much-more/|url-status=live}} Television executive Dick Ebersol considers McMahon to be the best partner he has worked with and believes he has impacted American culture.

McMahon's close friend and former on-screen rival, Donald Trump, praised McMahon, stating: "People love this stuff, and it's all because of Vince McMahon and his vision."{{cite news |url=https://www.nytimes.com/2008/03/02/nyregion/nyregionspecial2/02wrestlingct.html |title=The Softer Side of Wrestling's Showman Extraordinaire |first=Elizabeth |last=Maker |work=The New York Times |date=March 2, 2008|access-date=December 16, 2020|archive-date=January 26, 2021|archive-url=https://web.archive.org/web/20210126083959/https://www.nytimes.com/2008/03/02/nyregion/nyregionspecial2/02wrestlingct.html|url-status=live}} Promoter and former WWF manager Jim Cornette called McMahon "the most successful promoter ever",{{cite tweet |url=https://twitter.com/TheJimCornette/status/1352233780556275715 |number=1352233780556275715 |title=Vince McMahon is the most successful promoter ever. |user=TheJimCornette |author-link=Jim Cornette |last=Cornette |first=Jim |date=January 21, 2021 |access-date=December 9, 2021}} stating: "If you could cross a genius with P. T. Barnum and [Trump], you would get the love child that would be Vince McMahon."{{cite web |last1=Schager |first1=Nick |title=Drugs, Sex and Murder: Inside the 'Dark Side' of Wrestling |url=https://www.thedailybeast.com/drugs-sex-and-murder-dark-side-of-the-ring-exposes-pro-wrestlings-ugly-past |website=The Daily Beast |access-date=June 18, 2022 |language=en |date=April 10, 2019 |archive-date=November 28, 2022 |archive-url=https://web.archive.org/web/20221128145627/https://www.thedailybeast.com/drugs-sex-and-murder-dark-side-of-the-ring-exposes-pro-wrestlings-ugly-past |url-status=live}} Tony Khan, the promoter of rival promotion All Elite Wrestling (AEW), considers McMahon to be one of his idols,{{cite news |last1=Flanagan |first1=Graham |title=This billionaire NFL owner and his son are taking on Vince McMahon and WWE |url=https://www.businessinsider.com/billionaire-wwe-vince-mcmahon-wrestling-shahid-tony-khan-aew-2019-4?r=US&IR=T |access-date=May 6, 2021 |work=Business Insider |publisher=Insider Inc. |date=April 9, 2019 |archive-url=https://web.archive.org/web/20201107234542/https://www.businessinsider.com/billionaire-wwe-vince-mcmahon-wrestling-shahid-tony-khan-aew-2019-4?r=US&IR=T |archive-date=November 7, 2020 |quote=Tony Khan: Vince McMahon is one of my all-time idols in terms of building a brand and sustaining a great company.}} while former WCW President Eric Bischoff describes him as "brilliant".{{cite web |url=https://www.fightful.com/wrestling/exclusives/eric-bischoff-compares-working-dixie-carter-vince-mcmahon-and-vern-gagne |title=Eric Bischoff Compares Working For Dixie Carter, Vince McMahon And Verne Gagne |date=June 30, 2020|access-date=May 23, 2021|archive-date=May 23, 2021|archive-url=https://web.archive.org/web/20210523044624/https://www.fightful.com/wrestling/exclusives/eric-bischoff-compares-working-dixie-carter-vince-mcmahon-and-vern-gagne|url-status=live}}

Arn Anderson calls McMahon a "marketing genius" for attracting women and children to the product, but says it came at the expense of "the bell-to-bell action", which is the reason most wrestlers got into the business.{{cite web |url=https://411mania.com/wrestling/arn-anderson-evaluates-vince-mcmahon-legacy-wrestling/ |title=Arn Anderson on the Legacy of Vince McMahon, How Saying 'Wrestlers' or 'Wrestling' Would Get You Fired in WWE |first=Jeffrey |last=Harris |work=411Mania |date=August 10, 2020|access-date=December 16, 2020|archive-date=September 30, 2020|archive-url=https://web.archive.org/web/20200930102129/https://411mania.com/wrestling/arn-anderson-evaluates-vince-mcmahon-legacy-wrestling/|url-status=live}} Cornette stated that older wrestlers dislike him for "breaking the code" by acknowledging that wrestling is predetermined, that fans who only watched during the Attitude Era will remember him well and that he will be criticized by modern fans for being "an old man ... [that presides] over a bland, boring product".{{cite web |last1=Last |first1=Brian |title=Jim Cornette on Vince McMahon's Legacy |url=https://www.youtube.com/watch?v=g4cSC683T8M |archive-url=https://ghostarchive.org/varchive/youtube/20211212/g4cSC683T8M| archive-date=December 12, 2021 |url-status=live |website=Cornette's Drive-Thru |via=YouTube|access-date=December 6, 2020 |date=August 10, 2020}}{{cbignore}} Although Hammond praised McMahon for his successes from the 1980s through the 2000s, he wrote that, "from seemingly listening to the fans and pushing the talent that got the biggest reaction to just listening to himself, McMahon has therefore taken many wrong turns in recent years".{{cite web |url=https://vulturehound.co.uk/2019/07/outside-the-mind-of-a-genius-vince-mcmahon-and-his-unfathomable-impact-on-professional-wrestling/ |title=Outside The Mind Of A Genius: Vince McMahon And His Unfathomable Impact On Professional Wrestling |date=July 18, 2019|access-date=August 30, 2021|archive-date=August 28, 2021|archive-url=https://web.archive.org/web/20210828042323/https://vulturehound.co.uk/2019/07/outside-the-mind-of-a-genius-vince-mcmahon-and-his-unfathomable-impact-on-professional-wrestling/|url-status=live}}

Jon Moxley, who wrestled for WWE as Dean Ambrose, left WWE in favor of then-upstart AEW because of WWE's creative process in 2019 and singled out McMahon for being the problem.{{cite web |url=https://www.prowrestlingsheet.com/jon-moxley-vince-mcmahon-killing-wwe/ |title=Jon Moxley Says Vince McMahon's Creative Process Is Killing WWE (AUDIO) |first=Ryan |last=Satin|author-link=Ryan Satin |work=Pro Wrestling Sheet |date=May 29, 2019|access-date=December 16, 2020|archive-date=August 7, 2020|archive-url=https://web.archive.org/web/20200807212852/https://www.prowrestlingsheet.com/jon-moxley-vince-mcmahon-killing-wwe/|url-status=live}} WWE recorded record annual profits into the 2020s, which MarketWatch reported had come at the cost of "A diminished roster and less-than-inspiring story lines"; by 2022, Bryan Alvarez of Wrestling Observer Newsletter commented that wrestling had declined in popularity due to the dwindling viewership since McMahon purchased WCW.{{cite news |last1=Swartz |first1=Jon |title=Pile Driver: At age 76, Vince McMahon's finishing wrestling move is simple financial engineering |url=https://www.marketwatch.com/story/pile-driver-at-age-76-vince-mcmahons-finishing-wrestling-move-is-simple-financial-engineering-11649335793 |website=MarketWatch |access-date=June 19, 2022 |language=EN-US |archive-date=May 5, 2022 |archive-url=https://web.archive.org/web/20220505203958/https://www.marketwatch.com/story/pile-driver-at-age-76-vince-mcmahons-finishing-wrestling-move-is-simple-financial-engineering-11649335793 |url-status=live}} An article in Variety also blamed McMahon for the continuous decrease in ratings over the years and urged investors to hold him accountable.{{cite web |url=https://variety.com/vip/amidst-wwe-ratings-tumble-mcmahon-must-stop-blaming-storylines-1234712446/ |title=As WWE Ratings Tumble, McMahon Must Stop Blaming Storylines |first=Gavin |last=Bridge |work=Variety |date=July 29, 2020|access-date=December 16, 2020|archive-date=October 3, 2020|archive-url=https://web.archive.org/web/20201003142322/https://variety.com/vip/amidst-wwe-ratings-tumble-mcmahon-must-stop-blaming-storylines-1234712446/|url-status=live}} Other criticisms of McMahon include Arn Anderson and Bret Hart commenting that McMahon has minimized tag team wrestling,{{cite web |url=https://solowrestling.mundodeportivo.com/new/94626-bret-hart-cree-que-vince-mcmahon-mato-la-lucha-por-equipos |title=Bret Hart cree que Vince McMahon 'mató' la lucha por equipos |date=December 14, 2020|access-date = December 16, 2020|archive-date = December 14, 2020|archive-url = https://web.archive.org/web/20201214105442/https://solowrestling.mundodeportivo.com/new/94626-bret-hart-cree-que-vince-mcmahon-mato-la-lucha-por-equipos|url-status = live}} while Assael also writes that "Steroids will always be a part of [his] legacy" because of his legal trial and the controversies that arose in the aftermath of Chris Benoit's death.

The Undertaker has praised McMahon, referring to Vince as "a caring human being, not the monster that people think that he is, I've never taken for granted the special opportunity he gave me, If Vince feels like there's still something there, I have a place on the roster, then I had no problem doing it".{{cite web |url=https://www.wrestlinginc.com/news/2020/11/the-undertaker-on-how-vince-mcmahon-really-is-676843/ |title=The Undertaker On How Vince McMahon Really Is, Feeling Like More Cinematic Matches Would Be Cheating |date=November 12, 2020|access-date=June 1, 2021|archive-date=June 2, 2021|archive-url=https://web.archive.org/web/20210602214245/https://www.wrestlinginc.com/news/2020/11/the-undertaker-on-how-vince-mcmahon-really-is-676843/|url-status=live}}{{cite web |url=https://itrwrestling.com/news/the-undertaker-defends-vince-mcmahon-hes-a-caring-human-being-not-the-monster-people-think-he-is/ |title=The Undertaker: "Vince McMahon Is Not The Monster People Think He Is" |date=November 12, 2020|access-date=June 1, 2021|archive-date=June 2, 2021|archive-url=https://web.archive.org/web/20210602215203/https://itrwrestling.com/news/the-undertaker-defends-vince-mcmahon-hes-a-caring-human-being-not-the-monster-people-think-he-is/|url-status=live}} Jim Ross has stated that "People misunderstand Mr. McMahon and Vince McMahon. It's a lot easier to bitch at somebody and knock them as Mr. McMahon than understand the human being that is Vince McMahon."{{cite web |url=https://411mania.com/wrestling/jim-ross-vince-mcmahon-relationship-wrestlemania-36-text/ |title=Jim Ross On His Relationship with Vince McMahon Today, Says He Texted McMahon After WrestleMania 36 |date=April 12, 2020|access-date=May 25, 2021|archive-date=May 26, 2021|archive-url=https://web.archive.org/web/20210526040235/https://411mania.com/wrestling/jim-ross-vince-mcmahon-relationship-wrestlemania-36-text/|url-status=live}}{{cite web |url=https://wrestletalk.com/news/jim-ross-on-texting-vince-mcmahon-after-wrestlemania-36-their-relationship/ |title=Jim Ross On Texting Vince McMahon After WrestleMania 36, Their Relationship |date=April 12, 2020|access-date=May 25, 2021|archive-date=May 26, 2021|archive-url=https://web.archive.org/web/20210526040237/https://wrestletalk.com/news/jim-ross-on-texting-vince-mcmahon-after-wrestlemania-36-their-relationship/|url-status=live}}

Drew McIntyre, Kurt Angle, Dwayne Johnson and John Cena praise him as being a father figure to them.{{cite news |url=https://cultaholic.com/index.php/posts/drew-mcintyre-opens-up-on-great-relationship-with-wwe-chairman-vince-mcmahon |title=Drew McIntyre Opens Up On 'Great' Relationship With WWE Chairman Vince McMahon |newspaper=Cultaholic Wrestling |date=February 12, 2021|access-date=June 1, 2021|archive-date=June 2, 2021|archive-url=https://web.archive.org/web/20210602214521/https://cultaholic.com/index.php/posts/drew-mcintyre-opens-up-on-great-relationship-with-wwe-chairman-vince-mcmahon|url-status=live}}{{cite web |url=https://itrwrestling.com/news/kurt-angle-explains-how-vince-mcmahon-coerced-him-into-joining-ecw/ |title=Kurt Angle Explains How Vince McMahon "Coerced" Him Into Joining ECW |date=May 24, 2021|access-date=May 25, 2021|archive-date=May 24, 2021|archive-url=https://web.archive.org/web/20210524160610/https://itrwrestling.com/news/kurt-angle-explains-how-vince-mcmahon-coerced-him-into-joining-ecw/|url-status=live}}{{cite web |url=https://cultaholic.com/posts/the-rock-hails-vince-mcmahon-as-a-father-figure |title=The Rock Hails Vince McMahon As 'A Father Figure' |date=March 3, 2021|access-date=May 31, 2021|archive-date=June 2, 2021|archive-url=https://web.archive.org/web/20210602214223/https://cultaholic.com/posts/the-rock-hails-vince-mcmahon-as-a-father-figure|url-status=live}}{{cite web |url=https://411mania.com/wrestling/the-rock-vince-mcmahon-father-figure-twitter-qa/ |title=The Rock Says Vince McMahon Was a Father Figure For Him in Twitter Q&A |date=March 2, 2021|access-date=May 31, 2021|archive-date=June 2, 2021|archive-url=https://web.archive.org/web/20210602213655/https://411mania.com/wrestling/the-rock-vince-mcmahon-father-figure-twitter-qa/|url-status=live}}{{cite web |url=https://www.wrestlinginc.com/news/2021/04/john-cena-has-big-praise-for-wwe-star-talks-vince-mcmahon-and-missing-wrestlemania-37/ |title=John Cena Has Big Praise For WWE Star, Talks Vince McMahon And Missing WrestleMania 37 |date=April 22, 2021|access-date=May 31, 2021|archive-date=June 2, 2021|archive-url=https://web.archive.org/web/20210602214339/https://www.wrestlinginc.com/news/2021/04/john-cena-has-big-praise-for-wwe-star-talks-vince-mcmahon-and-missing-wrestlemania-37/|url-status=live}} Stone Cold Steve Austin says that he loves and respects McMahon, despite a previous acrimonious relationship at times.{{cite web |url=https://411mania.com/wrestling/steve-austin-vince-mcmahon-stone-cold-favorite-matches/ |title=Steve Austin On His Relationship With Vince McMahon, Building His Stone Cold Character, Favorite Matches From His Career |date=December 22, 2020|access-date=May 31, 2021|archive-date=June 2, 2021|archive-url=https://web.archive.org/web/20210602215241/https://411mania.com/wrestling/steve-austin-vince-mcmahon-stone-cold-favorite-matches/|url-status=live}} Chris Jericho has praised McMahon stating "he's set in his ways of doing things and they're very successful",{{cite web |url=https://411mania.com/wrestling/chris-jericho-tony-khan-vince-mcmahon-aew/ |title=Chris Jericho On Differences Between Working For Tony Khan And Vince McMahon, Khan's Leadership Style In AEW |date=September 18, 2020|access-date=August 4, 2021|archive-date=August 4, 2021|archive-url=https://web.archive.org/web/20210804074043/https://411mania.com/wrestling/chris-jericho-tony-khan-vince-mcmahon-aew/|url-status=live}} while Seth Rollins praised his ideas and longevity and Roman Reigns described him as a "provider and a protector" and said that he and his coworkers are grateful for him.{{cite web |url=https://bleacherreport.com/articles/2842662-seth-rollins-responds-to-jon-moxley-bashing-wwe-defends-vince-mcmahon-creative |title=Seth Rollins Responds to Jon Moxley Bashing WWE; Defends Vince McMahon, Creative |website=Bleacher Report |date=June 25, 2019|access-date=February 19, 2021|archive-date=November 7, 2020|archive-url=https://web.archive.org/web/20201107223752/https://bleacherreport.com/articles/2842662-seth-rollins-responds-to-jon-moxley-bashing-wwe-defends-vince-mcmahon-creative|url-status=live}}{{cite web |url=https://www.givemesport.com/1316164-roman-reigns-on-if-vince-mcmahon-has-ever-wronged-him |title=Roman Reigns on if Vince McMahon has ever wronged him |date=May 18, 2018|access-date=May 31, 2021|archive-date=June 2, 2021|archive-url=https://web.archive.org/web/20210602213817/https://www.givemesport.com/1316164-roman-reigns-on-if-vince-mcmahon-has-ever-wronged-him|url-status=live}}

On September 25, 2024, Netflix released a documentary series detailing aspects of McMahon's legacy, including his business impact and controversies, titled Mr. McMahon.{{Cite news |last=Mendoza |first=Jordan |date=2024-09-24 |title=Netflix's 'Mr. McMahon': What to know and how to watch series about Vince McMahon |url=https://www.usatoday.com/story/sports/2024/09/24/mr-mcmahon-netflix-release-date-how-to-watch-vince-mcmahon/75354215007 |access-date=2024-09-25 |work=USA Today |archive-date=September 26, 2024 |archive-url=https://web.archive.org/web/20240926125212/https://www.usatoday.com/story/sports/2024/09/24/mr-mcmahon-netflix-release-date-how-to-watch-vince-mcmahon/75354215007/ |url-status=live }}{{Cite web |last=Anderson |first=John |date=2024-09-24 |title='Mr. McMahon' Review: Wrestling With Scandal |url=https://www.wsj.com/arts-culture/television/mr-mcmahon-review-wrestling-wwe-vince-netflix-documentary-0ef906df |access-date=2024-09-25 |publisher=WSJ |archive-date=September 25, 2024 |archive-url=https://web.archive.org/web/20240925065828/https://www.wsj.com/arts-culture/television/mr-mcmahon-review-wrestling-wwe-vince-netflix-documentary-0ef906df |url-status=live }}

{{further|United States v. McMahon}}

In November 1993, McMahon was indicted in federal court after a steroid controversy engulfed the promotion and thus temporarily ceded control of the WWF to his wife Linda.{{Cite news |url=https://www.nytimes.com/1993/11/19/sports/wwf-s-mcmahon-indicted.html |title=W.W.F.'s McMahon Indicted |date=November 19, 1993 |work=The New York Times|access-date=October 17, 2009 |language=en-US |issn=0362-4331|archive-date=October 2, 2010|archive-url=https://web.archive.org/web/20101002082943/http://www.nytimes.com/1993/11/19/sports/wwf-s-mcmahon-indicted.html|url-status=live}} The case went to trial in 1994, where McMahon was accused of distributing steroids to his wrestlers.{{Cite news |url=https://www.nytimes.com/1994/04/28/nyregion/wrestling-promoter-fights-steroid-charges.html |title=Wrestling Promoter Fights Steroid Charges |date=April 28, 1994 |work=The New York Times|access-date=October 17, 2009 |language=en-US |issn=0362-4331|archive-date=November 7, 2014|archive-url=https://web.archive.org/web/20141107133220/http://www.nytimes.com/1994/04/28/nyregion/wrestling-promoter-fights-steroid-charges.html|url-status=live}} One prosecution witness was Kevin Wacholz, who had wrestled for the company in 1992 as "Nailz" and who had been fired after a violent confrontation with McMahon. Wacholz testified that McMahon had ordered him to use steroids, but his credibility was called into question during his testimony as he made it clear he "hated" McMahon.{{cite news |url=https://www.nytimes.com/1994/07/12/nyregion/nailz-the-wrestler-testifies-he-was-told-to-use-steroids.html |title=Nailz the Wrestler Testifies He Was Told to Use Steroids |newspaper=The New York Times |date=July 12, 1994| access-date=February 20, 2017| archive-date=April 29, 2021| archive-url=https://web.archive.org/web/20210429133811/https://www.nytimes.com/1994/07/12/nyregion/nailz-the-wrestler-testifies-he-was-told-to-use-steroids.html| url-status=live}}{{cite news |url=http://www.wrestleview.com/faq/?article=nailz |title=NAILZ |work=Wrestleview|access-date=November 20, 2012|archive-date=November 7, 2014|archive-url=https://web.archive.org/web/20141107060111/http://www.wrestleview.com/faq/?article=nailz|url-status=live}} In July 1994, the jury acquitted McMahon of the charges.{{cite news |title=Wrestling Promoter McMahon Acquitted of Steroid Charges |url=https://www.latimes.com/archives/la-xpm-1994-07-23-sp-18991-story.html|access-date=January 26, 2018 |work=Los Angeles Times |agency=Associated Press |date=July 23, 1994|archive-date=December 23, 2014|archive-url=https://web.archive.org/web/20141223003002/http://articles.latimes.com/1994-07-23/sports/sp-18991_1_vince-mcmahon|url-status=live}}

On July 6, 2021, production was announced on a new scripted television series called The United States of America vs. Vince McMahon centered around the case. The series is produced by a partnership of WWE Studios and Blumhouse Television and executive produced by McMahon and Kevin Dunn, WWE Executive Producer and Chief of Global Television Distribution.{{cite web |last=Otterson |first=Joe |date=July 26, 2021 |title=Vince McMahon Steroid Trial Scripted Series in the Works From WWE, Blumhouse Television |url=https://variety.com/2021/tv/news/vince-mcmahon-steroid-trial-series-wwe-blumhouse-television-1235027046/|access-date=July 26, 2021 |website=Variety|archive-date=August 3, 2021|archive-url=https://web.archive.org/web/20210803142259/https://variety.com/2021/tv/news/vince-mcmahon-steroid-trial-series-wwe-blumhouse-television-1235027046/|url-status=live}}{{cite magazine |last=Barrasso |first=Justin |title=Vince McMahon's Steroids Trial the Subject of WWE Series |url=https://www.si.com/wrestling/2021/07/26/wwe-scripted-series-vince-mcmahon-1994-steroids-trial|access-date=July 26, 2021 |magazine=Sports Illustrated|archive-date=August 3, 2021|archive-url=https://web.archive.org/web/20210803142409/https://www.si.com/wrestling/2021/07/26/wwe-scripted-series-vince-mcmahon-1994-steroids-trial|url-status=live}}{{cite web |last=White |first=Peter |date=July 26, 2021 |title=Vince McMahon Scripted Series In The Works With Blumhouse TV & WWE |url=https://deadline.com/2021/07/vince-mcmahon-scripted-series-blumhouse-tv-wwe-1234799786/|access-date=July 26, 2021 |website=Deadline |language=en-US|archive-date=July 27, 2021|archive-url=https://web.archive.org/web/20210727154022/https://deadline.com/2021/07/vince-mcmahon-scripted-series-blumhouse-tv-wwe-1234799786/|url-status=live}}{{Citation |title=Vince McMahon Limited Series in the Works From Blumhouse TV and WWE {{!}} THR News| date=July 26, 2021 |url=https://www.youtube.com/watch?v=VVpXbTFKj3g|access-date=July 26, 2021|archive-date=July 26, 2021|archive-url=https://web.archive.org/web/20210726191445/https://www.youtube.com/watch?v=VVpXbTFKj3g|url-status=live}}

{{See also|Vince McMahon sex trafficking scandal}}

On April 3, 1992, Rita Chatterton, a former referee noted for her stint as Rita Marie in the WWF in the 1980s and for being the first female referee in the WWF (possibly the first in professional wrestling history),{{cite book |url=https://archive.org/details/sexliesheadlocks00shau/page/116 |title=Sex, Lies, and Headlocks: The Real Story of Vince McMahon and the World Wrestling Federation |last1=Assael |first1=Shaun |last2=Mooneyham |first2=Mike |publisher=Crown Publishers |year=2002 |isbn=0-609-60690-5 |edition=1st |location=New York |pages=[https://archive.org/details/sexliesheadlocks00shau/page/116 116] |oclc=49276567|author-link=Shaun Assael|name-list-style=amp}} made an appearance on Geraldo Rivera's show Now It Can Be Told. She alleged that on July 16, 1986, McMahon tried to force her to perform oral sex on him in his limousine; when she refused, he raped her.{{cite book |url=https://archive.org/details/sexliesheadlocks00shau/page/115 |title=Sex, Lies, and Headlocks: The Real Story of Vince McMahon and the World Wrestling Federation |last1=Assael |first1=Shaun |last2=Mooneyham |first2=Mike |publisher=Crown Publishers |year=2002 |isbn=0-609-60690-5 |edition=1st |location=New York |pages=[https://archive.org/details/sexliesheadlocks00shau/page/115 115–117] |oclc=49276567|author-link=Shaun Assael|name-list-style=amp}} Former wrestler Leonard Inzitari corroborated Chatterton's allegation in a 2022 interview in New York Magazine.{{cite web |last1=Riesman |first1=Abraham |title=The First Female Referee in WWE Says Vince McMahon Raped Her |url=https://nymag.com/intelligencer/2022/06/vince-mcmahon-accused-of-rape-by-first-female-wwe-referee.html |website=New York Magazine |access-date=January 20, 2023 |language=en-us |date=June 27, 2022 |archive-date=January 19, 2023 |archive-url=https://web.archive.org/web/20230119215804/https://nymag.com/intelligencer/2022/06/vince-mcmahon-accused-of-rape-by-first-female-wwe-referee.html |url-status=live}}

Chatterton filed a sexual abuse lawsuit against McMahon in December 2022.{{cite news |url=https://www.wsj.com/articles/wwes-vince-mcmahon-faces-fresh-demands-from-women-alleging-sexual-abuse-11670945682 |title=WWE's Vince McMahon Faces Fresh Demands From Women Alleging Sexual Abuse |first1=Joe |last1=Palazzolo |first2=Ted |last2=Mann |work=Wall Street Journal |date=December 13, 2022|access-date=January 6, 2023|url-access=subscription|archive-date=January 6, 2023|archive-url=https://web.archive.org/web/20230106003523/https://www.wsj.com/articles/wwes-vince-mcmahon-faces-fresh-demands-from-women-alleging-sexual-abuse-11670945682|url-status=live}} McMahon settled the lawsuit involving Chatterton that month, with his attorney stating that he maintains his innocence but settled to "avoid the cost of litigation".{{cite news |last2=Mann |first1=Joe |last1=Palazzolo |first2=Ted |title=WWE's Vince McMahon Settles With Ex-Wrestling Referee Who Accused Him of Rape |url=https://www.wsj.com/articles/wwes-vince-mcmahon-settles-with-ex-wrestling-referee-who-accused-him-of-rape-11674149751 |website=Wall Street Journal |date=January 19, 2023 |access-date=January 20, 2023 |url-access=subscription |archive-date=January 19, 2023 |archive-url=https://web.archive.org/web/20230119235549/https://www.wsj.com/articles/wwes-vince-mcmahon-settles-with-ex-wrestling-referee-who-accused-him-of-rape-11674149751 |url-status=live}} People familiar with the matter reported that McMahon agreed to a multimillion-dollar settlement with Chatterton. Though the exact sum of the settlement payment was not publicly disclosed, it has been acknowledged Chatterton sought $11.75 million in damages in her lawsuit.

In 1992, wrestler Kevin Patrick Wacholz, better known by his ring name Nailz, filed a lawsuit which alleged McMahon sexually assaulted him.{{cite news|url=https://www.nytimes.com/1994/07/12/nyregion/nailz-the-wrestler-testifies-he-was-told-to-use-steroids.html|title=Nailz the Wrestler Testifies He Was Told To Take Steroids|publisher=New York Times|date=July 12, 1994|accessdate=April 11, 2025}} The same year, McMahon filed a counter-lawsuit against Nailz.{{cite news|url=https://411mania.com/wrestling/vince-mcmahon-nailz-sexual-assault/|title=Jim Ross Discusses Nailz Attacking Vince McMahon, Accusing Vince of Sexually Assaulting Him|publisher=411 Mania|date=March 27, 2020|accessdate=April 11, 2025}}

McMahon was accused of sexual harassment by a worker at a tanning bar in Boca Raton, Florida, on February 1, 2006. McMahon was accused of showing nude photos of himself to her as well as groping and attempting to kiss the worker.{{cite news |url=http://www.bocaratonnews.com/index.php?src=news&prid=14071&category=Local%20News|archive-url=https://web.archive.org/web/20070928094453/http://www.bocaratonnews.com/index.php?src=news&prid=14071&category=Local%20News|url-status=usurped|archive-date=September 28, 2007 |title=WWE chief accused of groping Boca tanning salon worker |last=King |first=Dale |date=February 3, 2006 |work=Boca Raton News|access-date=July 2, 2007}} At first, the charge appeared to be discredited because McMahon was in Miami for the 2006 Royal Rumble at the time. It was soon clarified that the alleged incident was reported to police on the day of the Rumble, but actually took place the day before.{{cite magazine |url=http://www.wrestlingobserver.com/wo/news/headlines/default.asp?aID=15391 |title=McMahon situation to get more publicity |first=Dave |last=Meltzer |magazine=Wrestling Observer Newsletter|access-date=July 2, 2007 |date=February 2, 2006|archive-date=April 10, 2008|archive-url=https://web.archive.org/web/20080410183409/http://www.wrestlingobserver.com/wo/news/headlines/default.asp?aID=15391|url-status=live}} On March 25, it was reported that no charges would be filed against McMahon as a result of the investigation.{{cite news |title=Digest |url=http://articles.sun-sentinel.com/2006-03-25/news/0603250062_1_consecutive-life-cancer-treatment-life-terms|access-date=March 9, 2016 |work=Sun-Sentinel |date=March 25, 2006|archive-date=March 10, 2016|archive-url=https://web.archive.org/web/20160310024927/http://articles.sun-sentinel.com/2006-03-25/news/0603250062_1_consecutive-life-cancer-treatment-life-terms|url-status=dead}}

A separate tanning spa worker, who alleged that McMahon sexually assaulted her in California in 2011, filed a lawsuit against McMahon in December 2022.

The WWE board, which McMahon controlled, began investigating a $3 million hush-money settlement that McMahon paid over an alleged affair with a former employee of the company in April 2022. The investigation also revealed other nondisclosure agreements related to misconduct claims by other women in the company against McMahon and executive John Laurinaitis, totaling $12 million.{{cite news |last=Calia |first=Mike |title=WWE board investigates secret $3 million hush payment by CEO Vince McMahon, report says |url=https://www.cnbc.com/2022/06/15/wwe-board-investigates-secret-3-million-hush-payment-by-vince-mcmahon.html |access-date=June 15, 2022 |publisher=CNBC |date=June 15, 2022 |archive-date=June 23, 2022 |archive-url=https://web.archive.org/web/20220623052118/https://www.cnbc.com/2022/06/15/wwe-board-investigates-secret-3-million-hush-payment-by-vince-mcmahon.html |url-status=live}}{{cite news |last1=Mann |first1=Ted |last2=Palazzolo |first2=Joe |title=WWE Board Probes Secret $3 Million Hush Pact by CEO Vince McMahon, Sources Say |url=https://www.wsj.com/articles/wwe-board-probes-secret-3-million-hush-pact-by-ceo-vince-mcmahon-sources-say-11655322722 |access-date=June 15, 2022 |newspaper=The Wall Street Journal |date=June 15, 2022 |archive-date=June 22, 2022 |archive-url=https://web.archive.org/web/20220622170839/https://www.wsj.com/articles/wwe-board-probes-secret-3-million-hush-pact-by-ceo-vince-mcmahon-sources-say-11655322722 |url-status=live}}{{cite news |last1=Palazzolo |first1=Joe |last2=Mann |first2=Ted |last3=Flint |first3=Joe |title=WWE's Vince McMahon Agreed to Pay $12 Million in Hush Money to Four Women |work=The Wall Street Journal |date=July 8, 2022 |url=https://www.wsj.com/articles/wwes-vince-mcmahon-agreed-to-pay-12-million-in-hush-money-to-four-women-11657289742|url-access =subscription|access-date =July 23, 2022|archive-date =July 8, 2022|archive-url =https://web.archive.org/web/20220708171559/https://www.wsj.com/articles/wwes-vince-mcmahon-agreed-to-pay-12-million-in-hush-money-to-four-women-11657289742|url-status =live}} By October 2022, the WWE had disclosed $19.6 million in unrecorded payments McMahon made to settle sexual misconduct claims between 2006 and 2022.{{Cite web |last=Stebbins |first=Jack |title=WWE discloses another $5 million in McMahon payments, delays earnings report |url=https://www.cnbc.com/2022/08/10/wwe-discloses-5-million-in-mcmahon-payments-delays-earnings-report.html |access-date=October 19, 2022 |website=CNBC |date=August 10, 2022 |language=en |archive-date=April 5, 2023 |archive-url=https://web.archive.org/web/20230405091452/https://www.cnbc.com/2022/08/10/wwe-discloses-5-million-in-mcmahon-payments-delays-earnings-report.html |url-status=live}}

In June 2022, McMahon stepped down as CEO and chairman of WWE, but continued to oversee content development.{{cite news |last1=Chapman |first1=Michelle |title=Vince McMahon will step down during WWE misconduct probe |url=https://apnews.com/article/sports-vince-mcmahon-wrestling-28e22d3c652591f42d47ef0285564623 |access-date=June 17, 2022 |publisher=Associated Press |date=June 17, 2022 |archive-date=June 22, 2022 |archive-url=https://web.archive.org/web/20220622022438/https://apnews.com/article/sports-vince-mcmahon-wrestling-28e22d3c652591f42d47ef0285564623 |url-status=live}} He later announced his retirement on July 22, 2022,Kelley, Lora. [https://www.nytimes.com/2022/07/22/business/vince-mcmahon-retires-wwe.html "Vince McMahon retires from W.W.E. after stepping down amid a board investigation."] {{Webarchive|url=https://web.archive.org/web/20220722234734/https://www.nytimes.com/2022/07/22/business/vince-mcmahon-retires-wwe.html |date=July 22, 2022 }} The New York Times. July 22, 2022. only to return six months later. In January 2024, after reports on the sexual assault accusations by Janel Grant, McMahon resigned again, resigning from WWE parent company TKO.

On January 10, 2025, it was announced that McMahon was fined over $1.7 million by the Securities and Exchange Commission from undisclosed hush money payments, dated back from 2019 to 2022, handed out to two women while he was with the WWE.{{Cite web |last=Martin |first=Damon |date=2025-01-10 |title=Vince McMahon fined over $1.7 million for undisclosed hush money payments to women |url=https://www.mmafighting.com/2025/1/10/24340730/vince-mcmahon-fined-over-1-7-million-for-undisclosed-hush-money-payments-to-women |access-date=2025-01-11 |website=MMA Fighting |language=en}}{{cite news|url=https://apnews.com/article/sec-vince-mcmahon-wwe-tko-4b4e1ee7151ff535a4cf86b8eb623cbe|title=Former WWE CEO Vince McMahon reaches deal with SEC over undisclosed settlement agreements|first=Michelle|last=Chapman|publisher=Associated Press|date=January 10, 2025|accessdate=January 11, 2025}}

In January 2024, a lawsuit was filed by Janel Grant, a former employee at WWE global headquarters between 2019 and 2022. Grant alleged that McMahon had coerced her into a sexual relationship and, along with the WWE executive John Laurinaitis and a WWE wrestler who was also a former UFC fighter,{{efn|name=lower-aplha|The WWE/UFC talent in question was not named in the lawsuit, but was identified by The Wall Street Journal as Brock Lesnar.}} sexually trafficked her, and repeatedly sexually assaulted her during 2020–2021. Grant alleged that she was subjected to "extreme cruelty and degradation" by McMahon, including being defecated upon during a sexual encounter. Grant stated that McMahon had agreed to pay her $3 million in 2022 in return for a NDA, but stopped paying after only $1 million had been paid following the initial public emergence of the sexual misconduct allegations the same year.{{cite news |last1=Safdar |first1=Khadeeja |title=Vince McMahon Accused of Sex Trafficking by WWE Staffer He Paid to Keep Quiet |url=https://www.wsj.com/business/vince-mcmahon-accused-of-sex-trafficking-by-wwe-staffer-he-paid-to-keep-quiet-0b19b21c |access-date=January 25, 2024 |url-access=subscription |work=The Wall Street Journal |date=January 25, 2024 |archive-url=https://archive.today/20240125190915/https://www.wsj.com/business/vince-mcmahon-accused-of-sex-trafficking-by-wwe-staffer-he-paid-to-keep-quiet-0b19b21c |archive-date=January 25, 2024}} One day after the report of the claims, on January 26, Deadline confirmed that McMahon had resigned from TKO. In a statement, McMahon denied the allegations, and said the decision was made "out of respect for the WWE Universe, TKO, shareholders, and business partners".

On May 30, Grant agreed to "stay her case" against McMahon for six months at the request of the Department of Justice, who were launching an investigation into the McMahon allegations.{{cite web|title=Former WWE employee suing Vince McMahon agrees to pause her case pending a federal investigation, lawyer says|url=https://www.nbcnews.com/news/us-news/former-wwe-employee-suing-vince-mcmahon-agrees-pause-case-pending-fede-rcna154727|date=May 30, 2024|accessdate=June 1, 2024|work=NBC News|archive-date=June 1, 2024|archive-url=https://web.archive.org/web/20240601041537/https://www.nbcnews.com/news/us-news/former-wwe-employee-suing-vince-mcmahon-agrees-pause-case-pending-fede-rcna154727|url-status=live}}

On February 1, 2024, John Laurinaitis, former WWE executive and a co-defendant in the Janel Grant sex trafficking suit, released a statement through his attorney that accused McMahon of sexual misconduct. Laurinaitis, through his attorney, accused McMahon of holding "power" and "control" over him and of making "dictatorial sexual demands with repercussions if not met".{{cite magazine |url=https://www.vice.com/en/article/epv757/co-defendant-in-vince-mcmahon-sex-trafficking-lawsuit-says-he-was-a-victim-too |title=Co-Defendant in Vince McMahon Sex Trafficking Lawsuit Says He Was a Victim Too |date=February 1, 2024 |access-date=February 2, 2024 |magazine=Vice |author=Marchman, Tim |archive-date=February 1, 2024 |archive-url=https://web.archive.org/web/20240201234422/https://www.vice.com/en/article/epv757/co-defendant-in-vince-mcmahon-sex-trafficking-lawsuit-says-he-was-a-victim-too |url-status=live }}

On February 2, 2024, The Wall Street Journal reported that federal authorities in New York had launched an investigation into sexual assault and sex trafficking allegations made against McMahon. Federal agents had previously executed a search warrant for McMahon's phone and delivered a subpoena to him for documents related to any allegation of "rape, sex trafficking, sexual assault, commercial sex transaction, harassment or discrimination" against current or former WWE employees. The individuals named in the grand jury subpoena included a WWE contractor who was allegedly sent unsolicited nude photos and sexually harassed by McMahon, a former WWE wrestler who said McMahon coerced her into giving him oral sex, former WWF referee Rita Chatterton, who McMahon reportedly reached a multimillion-dollar settlement with after an allegation of sexual assault, a spa manager who said McMahon assaulted her at a Southern California resort, and a former WWE employee who alleged the head of talent relations at the company at the time, John Laurinaitis, demoted her after she ended a sexual relationship with him.{{cite news |url=https://www.wsj.com/business/federal-prosecutors-investigate-vince-mcmahon-sex-trafficking-allegations-460a6822 |title=Federal Prosecutors Investigate Vince McMahon Sex-Trafficking Allegations |date=February 2, 2024 |access-date=February 2, 2024 |author=Palazzolo, Joe |newspaper=The Wall Street Journal |archive-date=February 2, 2024 |archive-url=https://web.archive.org/web/20240202130008/https://www.wsj.com/business/federal-prosecutors-investigate-vince-mcmahon-sex-trafficking-allegations-460a6822 |url-status=live }}{{cite web |title=WWE founder Vince McMahon is under federal investigation surrounding sex trafficking allegations, sources say |url=https://www.nbcnews.com/news/us-news/wwe-founder-vince-mcmahon-federal-investigation-surrounding-sex-traffi-rcna136941 |website=NBC News |access-date=4 May 2024 |language=en |date=2 February 2024 |archive-date=June 7, 2024 |archive-url=https://web.archive.org/web/20240607072727/https://www.nbcnews.com/news/us-news/wwe-founder-vince-mcmahon-federal-investigation-surrounding-sex-traffi-rcna136941 |url-status=live }}{{cite web |last1=Whitfill Roeloffs |first1=Mary |title=Billionaire WWE Founder Vince McMahon Under Federal Sex Trafficking Investigation, Report Says |url=https://www.forbes.com/sites/maryroeloffs/2024/02/02/billionaire-wwe-founder-vince-mcmahon-under-federal-sex-trafficking-investigation-report-says/ |website=Forbes |language=en}}{{cite web |title=Vince McMahon, former WWE exec, under federal investigation: Sources |url=https://abcnews.go.com/US/vince-mcmahon-former-wwe-exec-federal-investigation-sources/story?id=106897582 |website=ABC News |access-date=4 May 2024 |language=en}}

File:Vince McMahon, Triple H, Shane McMahon, John W. Troxell.jpg before the 2016 WWE Tribute to the Troops event, as his son Shane and son-in-law Paul Levesque look on]]

{{Main|McMahon family}}

McMahon married Linda Edwards on August 26, 1966, in New Bern, North Carolina. The two met in church when she was 13 and he was 16; at that time, he was known as Vinnie Lupton, using his stepfather's surname. They were introduced by his mother.{{cite web |last=Currier |first=Joseph |title=Vicki Askew, mother of WWE's Vince McMahon, dies at 101 years old |url=https://www.f4wonline.com/news/wwe/vicki-askew-wwe-vince-mcmahon-mother-dies-at-101|access-date=February 2, 2022 |website=WON/F4W – WWE news, Pro Wrestling News, WWE Results, AEW News, AEW results |date=January 29, 2022 |language=en|archive-date=February 3, 2022|archive-url=https://web.archive.org/web/20220203015322/https://www.f4wonline.com/news/wwe/vicki-askew-wwe-vince-mcmahon-mother-dies-at-101|url-status=live}}{{cite web |title=Victoria "Vicki" Hanner Askew – View Obituary & Service Information |url=https://www.shmfh.com/obituaries/Victoria-Vicki-Askew/|access-date=February 2, 2022 |website=Victoria "Vicki" Hanner Askew Obituary |language=en|archive-date=February 2, 2022|archive-url=https://web.archive.org/web/20220202101113/https://www.shmfh.com/obituaries/Victoria-Vicki-Askew/|url-status=live}} At some point prior to 2022, the two separated, but did not get a divorce.{{Cite web |date=June 16, 2022 |title=Vince McMahon And Wife Linda No Longer Together |url=https://itrwrestling.com/news/vince-mcmahon-wife-linda-no-longer-together/ |access-date=January 30, 2024 |website=itrwrestling.com |language=en-GB |archive-date=June 19, 2022 |archive-url=https://web.archive.org/web/20220619012242/https://itrwrestling.com/news/vince-mcmahon-wife-linda-no-longer-together/ |url-status=live }}

Vince and Linda McMahon have two children together: Shane, who left WWE in 2010 and returned in 2016, and Stephanie, who continued to be active in a backstage role and onscreen from the 1990s until resigning in 2023. The two also have six grandchildren: Shane and his wife, Marissa Mazzola, have three sons named Declan, Kenyon, and Rogan, while Stephanie and her husband, Paul "Triple H" Levesque, have three daughters named Aurora, Murphy, and Vaughn.{{cite web |url=http://www.rxmuscle.com/hmr-radio-show/2424-jefftheproducer-hmr.html |title=Heavy Muscle Radio/Access Bodybuilding: (1–3–11):TRIPLE H! Plus, Dr. Scott Connelly!|access-date=January 3, 2011 |publisher=rxmuscle.com|archive-date=March 13, 2016|archive-url=https://web.archive.org/web/20160313055050/http://rxmuscle.com/hmr-radio-show/2424-jefftheproducer-hmr.html|url-status=live}}

As of 2006, McMahon has a $12 million penthouse in Manhattan, New York; a $40 million mansion in Greenwich, Connecticut;{{cite web |url=http://virtualglobetrotting.com/map/vince-mcmahons-house/view/google/ |title=Vince McMahon's house in Greenwich, CT (Google Maps) |date=February 19, 2008|access-date=April 27, 2017|archive-date=April 27, 2017|archive-url=https://web.archive.org/web/20170427194137/http://virtualglobetrotting.com/map/vince-mcmahons-house/view/google/|url-status=live}} a $20 million vacation home; and a 47-foot sports yacht named Sexy Bitch.{{cite video |date=2006 |title=McMahon |medium=DVD |publisher=World Wrestling Entertainment}}{{cite news |last1=Dixon |first1=Ken |title=The running of the rich: Is wealth changing Connecticut politics? |url=http://www.stamfordadvocate.com/news/article/The-running-of-the-rich-Is-wealth-changing-406355.php |access-date=May 6, 2021 |work=Stamford Advocate |date=March 14, 2010 |archive-url=https://web.archive.org/web/20100318012407/http://www.stamfordadvocate.com/news/article/The-running-of-the-rich-Is-wealth-changing-406355.php |archive-date=March 18, 2010 |location=Stamford, Connecticut |quote=But they're humble dinghies next to the 47-foot "Sexy Bitch," the sports yacht that Republican Linda McMahon's husband docks in Boca Raton, Fla.}} His wealth has been noted at $1.1 billion, backing up WWE's claim he was a billionaire for 2001,{{cite web |url=https://www.forbes.com/profile/vincent-mcmahon/ |title=Vincent McMahon |work=Forbes Media|access-date=February 14, 2018|archive-date=February 26, 2021|archive-url=https://web.archive.org/web/20210226003734/https://www.forbes.com/profile/vincent-mcmahon/|url-status=live}} although he was reported to have since dropped off the list between 2002 and 2013.{{cite news |url=http://www.courant.com/news/politics/hc-connecticut-senate-wwe-linda-mcmahon-dodd-0916,0,5802894.story |title=WWE's Linda McMahon Seeks GOP Nod For Sen. Chris Dodd's Seat |last=Altimari |first=Daniela |date=September 16, 2009 |work=The Hartford Courant|access-date=April 15, 2010|archive-url=https://web.archive.org/web/20091001171208/http://www.courant.com/news/politics/hc-connecticut-senate-wwe-linda-mcmahon-dodd-0916,0,5802894.story|archive-date=October 1, 2009}} In 2014, McMahon had an estimated net worth of $1.2 billion. On May 16, 2014, McMahon's worth dropped to an estimated $750 million after his WWE stock fell $350 million due to a price drop following disappointing business outcomes. In 2015, McMahon returned to the list with an estimated worth of $1.2 billion. In 2018, his net worth reached $3.6 billion.{{cite web |url=https://www.forbes.com/profile/vincent-mcmahon/ |title=Vincent McMahon |website=Forbes|access-date=February 14, 2018|archive-date=February 26, 2021|archive-url=https://web.archive.org/web/20210226003734/https://www.forbes.com/profile/vincent-mcmahon/|url-status=live}}{{cite web |url=https://sportsvirsa.com/richest-athletes/ |title=Richest Athlete |date=September 2021|access-date=October 7, 2021|archive-date=October 7, 2021|archive-url=https://web.archive.org/web/20211007134714/https://sportsvirsa.com/richest-athletes/|url-status=live}}

Vince and Linda McMahon have donated to various Republican Party causes, including $1 million in 2014 to federal candidates and political action committees, such as Karl Rove's American Crossroads and the research and tracking group America Rising.{{cite news |first1=Alexander |last1=Burns |first2=Parti |last2=Tarini |url=http://www.politico.com/story/2014/05/linda-mcmahon-mega-donor-2014-elections-107002 |title=McMahon reemerges as mega-donor |work=Politico |date=May 25, 2014 | access-date = March 24, 2016 | archive-date = April 8, 2016 | archive-url = https://web.archive.org/web/20160408121214/http://www.politico.com/story/2014/05/linda-mcmahon-mega-donor-2014-elections-107002 | url-status = live}} The McMahons have donated $5 million to Donald Trump's former charity, the Donald J. Trump Foundation.{{cite news |first1=Rosalind S. |last1=Helderman |first2=David A. |last2=Fahrenthold |url=https://www.washingtonpost.com/politics/a-portrait-of-trump-the-donor-free-rounds-of-golf-but-no-personal-cash/2016/04/10/373b9b92-fb40-11e5-9140-e61d062438bb_story.html |title=Missing from Trump's list of charitable giving: His own personal cash |newspaper=The Washington Post |date=April 10, 2016 | access-date = April 11, 2016 | archive-date = April 11, 2016 | archive-url = https://web.archive.org/web/20160411123610/https://www.washingtonpost.com/politics/a-portrait-of-trump-the-donor-free-rounds-of-golf-but-no-personal-cash/2016/04/10/373b9b92-fb40-11e5-9140-e61d062438bb_story.html | url-status = live}}

File:Vince as ECW champ.jpg in 2007]]

File:Vince McMahon Walk of Fame.jpg

• The Baltimore Sun
• Best Non-wrestling Performer of the Decade (2010){{cite web |last=Eck |first=Kevin |title=Best of the Decade awards |url=https://www.baltimoresun.com/bs-mtblog-2010-01-best_of_the_decade_awards-story.html |work=The Baltimore Sun |date=January 11, 2010|access-date=December 20, 2020|archive-date=February 4, 2021|archive-url=https://web.archive.org/web/20210204084558/https://www.baltimoresun.com/bs-mtblog-2010-01-best_of_the_decade_awards-story.html|url-status=live}}
• Professional Wrestling Hall of Fame and Museum
• Class of 2011{{cite web |url=http://pwhf.blogspot.com/2010/11/lawler-mcmahon-road-warriors-among-pwhf.html |title=Lawler, McMahon, Road Warriors among PWHF Class of 2011 |work=Professional Wrestling Hall of Fame and Museum |date=November 26, 2010|access-date=November 28, 2010|archive-date=March 15, 2016|archive-url=https://web.archive.org/web/20160315082922/http://pwhf.blogspot.com/2010/11/lawler-mcmahon-road-warriors-among-pwhf.html|url-status=live}}
• Pro Wrestling Illustrated
• Feud of the Year (1996) vs. Eric Bischoff{{cite magazine |url=http://www.100megsfree4.com/wiawrestling/pages/pwi/pwifoty.htm |title=Wrestling Information Archive – Pro Wrestling Illustrated Award Winners – Feud of the Year |access-date=July 18, 2007 |magazine=Pro Wrestling Illustrated |archive-url=https://web.archive.org/web/20080616062707/http://www.100megsfree4.com/wiawrestling/pages/pwi/pwifoty.htm |archive-date=June 16, 2008}}
• Feud of the Year (1998, 1999) vs. Stone Cold Steve Austin
• Feud of the Year (2001) vs. Shane McMahon
• Match of the Year (2006) vs. Shawn Michaels in a No Holds Barred match at WrestleMania 22{{cite magazine |url=http://www.100megsfree4.com/wiawrestling/pages/pwi/pwimoty.htm |title=Wrestling Information Archive – Pro Wrestling Illustrated Award Winners – Match of the Year |access-date=July 26, 2007 |magazine=Pro Wrestling Illustrated |archive-url=https://web.archive.org/web/20080616063308/http://www.100megsfree4.com/wiawrestling/pages/pwi/pwimoty.htm |archive-date=June 16, 2008}}
• World Wrestling Federation/World Wrestling Entertainment
• ECW World Championship (1 time){{cite web |url=http://www.wwe.com/shows/ecw/history/ecwchampionship/ |title=ECW Championship official title history|access-date=July 18, 2007 |publisher=WWE.com|archive-date=February 22, 2012|archive-url=https://web.archive.org/web/20120222160937/http://www.wwe.com/shows/ecw/history/ecwchampionship|url-status=live}}
• WWF Championship (1 time){{cite web |url=http://www.wwe.com/inside/titlehistory/wwechampionship/ |title=WWE Championship official title history|access-date=July 18, 2007 |publisher=WWE.com|archive-date=February 23, 2012|archive-url=https://web.archive.org/web/20120223053803/http://www.wwe.com/inside/titlehistory/wwechampionship/|url-status=live}}
• Royal Rumble (1999){{cite web |url=http://www.pwwew.net/ppv/wwf/january/1999.htm |title=Royal Rumble 1999 Results|access-date=August 22, 2007 |publisher=PWWEW.net|archive-date=May 12, 2012|archive-url=https://web.archive.org/web/20120512001103/http://www.pwwew.net/ppv/wwf/january/1999.htm|url-status=live}}
• Wrestling Observer Newsletter awards
• Best Booker (1987, 1998, 1999)
• Promoter of the Year (1988, 1998–2000)
• Best Non-Wrestler (1999, 2000)
• Feud of the Year (1998, 1999) vs. Stone Cold Steve Austin
• Most Disgusting Promotional Tactic (2003) for "McMahons all over the product"
• Most Disgusting Promotional Tactic (2022) for "appearing on television for a crowd pop after sexual misconduct allegations came out"{{Cite journal |title=February 2023 Wrestling Observer Newsletter: Results of the 2022 Wrestling Observer Newsletter Awards |last=Meltzer |first=Dave |date=February 2023 |journal=Wrestling Observer Newsletter}}{{cite web |url=https://wrestlepurists.com/2022-wrestling-observer-awards-results/ |url-status=live |archive-url=https://web.archive.org/web/20230228204042/https://wrestlepurists.com/2022-wrestling-observer-awards-results/ |archive-date=February 28, 2023 |title=2022 Wrestling Observer Awards Results |work=WrestlePurists |author=Jaymond P |date=February 24, 2023 |access-date=March 4, 2023}}
• Most Obnoxious (1983–1986, 1990, 1993){{Cite journal |title=Jan. 22, 1996 Wrestling Observer Newsletter: Results of the 1995 Wrestling Observer Newsletter Awards, 1995 Record Book, Tons More |last=Meltzer |first=Dave |date=January 22, 1996 |journal=Wrestling Observer Newsletter}}
• Worst Feud of the Year (2006) with Shane McMahon vs. D-Generation X (Shawn Michaels and Triple H)
• Worst Match of the Year (2022) vs. Pat McAfee at WrestleMania 38{{Cite journal |title=February 2023 Wrestling Observer Newsletter: Results of the 2022 Wrestling Observer Newsletter Awards |last=Meltzer |first=Dave |date=February 2023 |journal=Wrestling Observer Newsletter}}{{cite web |url=https://wrestlepurists.com/2022-wrestling-observer-awards-results/ |url-status=live |archive-url=https://web.archive.org/web/20230228204042/https://wrestlepurists.com/2022-wrestling-observer-awards-results/ |archive-date=February 28, 2023 |title=2022 Wrestling Observer Awards Results |work=WrestlePurists |author=Jaymond P |date=February 24, 2023 |access-date=March 4, 2023}}
• Wrestling Observer Newsletter Hall of Fame (Class of 1996)

• Boys & Girls Clubs of America Hall of Fame (Class of 2015){{cite web |url=http://www.411mania.com/wrestling/vince-mcmahon-will-be-inducted-into-the-boys-girls-clubs-of-america-25th-annual-hall-of-fame |title=411MANIA – Vince McMahon Will Be Inducted Into The Boys & Girls Clubs of America 25th Annual Hall of Fame|access-date=May 13, 2015|archive-date=July 10, 2015|archive-url=https://web.archive.org/web/20150710225436/http://411mania.com/wrestling/vince-mcmahon-will-be-inducted-into-the-boys-girls-clubs-of-america-25th-annual-hall-of-fame/|url-status=live}}
• Guinness World Records – Oldest WWE Champion (September 1999){{cite news |url=http://www.guinnessworldrecords.com/world-records/oldest-person-to-win-the-world-wrestling-entertainment-championship |title=Oldest person to win the World Wrestling Entertainment Championship |newspaper=Guinness World Records |date=September 14, 1999 |access-date=February 9, 2015|archive-date=February 9, 2015|archive-url=https://web.archive.org/web/20150209090419/http://www.guinnessworldrecords.com/world-records/oldest-person-to-win-the-world-wrestling-entertainment-championship|url-status=live}}
• Honorary Doctor of Humane Letters degree from Sacred Heart University{{cite web |url=http://www.stamfordadvocate.com/news/local/scn-sa-mcmahon7may14,0,7480442.story?coll=stam-news-local-headlines |title=WWE chief pumps up graduates |last=DeLoma |first=Jamie |date=May 14, 2007 |website=The Advocate|archive-url=https://web.archive.org/web/20070517060358/http://www.stamfordadvocate.com/news/local/scn-sa-mcmahon7may14%2C0%2C7480442.story?coll=stam-news-local-headlines|archive-date=May 17, 2007|access-date=May 14, 2007}}{{cite web |url=http://www.wwe.com/inside/news/archive/drmcmahon |title=Mr. McMahon becomes Dr. McMahon |last=Rote |first=Anrdrew |date=May 13, 2007 |website=WWE|access-date=May 14, 2007|archive-date=May 25, 2010|archive-url=https://web.archive.org/web/20100525103746/http://www.wwe.com/inside/news/archive/drmcmahon|url-status=live}}
• Star on the Hollywood Walk of Fame (2008){{Cite web |date=March 16, 2008 |title=Vince McMahon gets a star on Walk of Fame |url=http://www.today.com/id/23661676/ns/today-today_entertainment/t/vince-mcmahon-gets-star-walk-fame/ |url-status=live |archive-url=https://web.archive.org/web/20200113113259/http://www.today.com/id/23661676/ns/today-today_entertainment/t/vince-mcmahon-gets-star-walk-fame/ |archive-date=January 13, 2020 |access-date=January 13, 2020 |website=Today.com|agency=Associated Press}}

{{See also|Lucha libre#Luchas de apuestas|l1=Luchas de apuestas}}

{{Notelist}}

{{reflist|colwidth=30em}}

• {{cite book |url=https://books.google.com/books?id=WrFWKBBQzAAC&q=WWE+Legends.+World+Wrestling+Entertainment%2C+Inc.+isbn+0-7434-9033-9&pg=PR4 |last=Solomon |first=Brian |others=World Wrestling Entertainment, Inc. |title=WWE Legends |publisher=Pocket Books |year=2006 |page=4 |isbn=0-7434-9033-9}} (via Google Books)
• {{Cite book |author1=Shaun Assael |author2=Mike Mooneyham|name-list-style=amp |title=Sex, Lies and Headlocks: The Real Story of Vince McMahon and the World Wrestling Federation |publisher=Crown Publishers |location=New York |year=2002 |isbn=0-609-60690-5 |oclc=49276567 |url=https://archive.org/details/sexliesheadlocks00shau}}

{{Commons category|Vince McMahon}}

{{Wikiquote}}

• [https://www.alphaentllc.com/ Alpha Entertainment official website]
• {{Cite web |url=http://www.wwe.com/superstars/mr-mcmahon |title=Mr. McMahon's WWE Profile|access-date=February 23, 2024|archive-url=https://web.archive.org/web/20240114050013/https://www.wwe.com/superstars/mr-mcmahon|archive-date=January 14, 2024|url-status=dead}}
• {{professional wrestling profiles}}

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