Vivian Rosenthal
{{short description|American designer and entrepreneur (born 1976)}}
{{Orphan|date=September 2017}}
{{Infobox person
| name = Vivian Rosenthal
| image =
| birth_date = {{birth date and age|1976|2|7}}
| birth_place = New York, New York, US
| occupation = Founder and CEO of Snaps!,{{Cite web |url=http://www.makesnaps.com/ |title=Build an Enterprise Chatbot, iMessage & Emoji Keyboard - Snaps |access-date=2015-07-02 |archive-date=2018-02-24 |archive-url=https://web.archive.org/web/20180224063931/https://makesnaps.com/ |url-status=dead }} Co-Founder of Tronic Studio
| alma_mater = Brown University - 1998 Columbia University Graduate School of Architecture - 2001
| website = {{URL|www.vivianrosenthal.com}},{{URL|makesnaps.com}}}}
Vivian Rosenthal (born February 7, 1976) is an American designer and entrepreneur.
Early life
Vivian Rosenthal was raised in New York City, graduated from Friends Seminary in 1994 and from Brown University in 1998. She received a master's degree from Columbia University's Graduate School of Architecture in 2001.
Career
Rosenthal is the founder of Snaps,[http://www.mkaesnaps.com/] {{Dead link|date=March 2022}} a platform for marketing in the messaging space. Snaps is used by brands to upload and manage their own emoji, sticker, gif, and video content. It partners with Kik, Tango, and Viber to distribute content on IOS and Android. Snaps clients include Pepsi, Burger King, Viacom, Sony Pictures, Warner Bros, L.A. Kings, Atlanta Hawks, L'Oreal and many others. Snaps has been featured in Fortune Magazine,{{cite web| url = http://fortune.com/2015/04/21/snaps-mobile-emoji/?xid=timehp-category| title = This ad-tech startup mobilizes brands, one emoji keyboard at a time |website=Fortune.com}} WSJ,{{Cite news|url=https://blogs.wsj.com/cmo/2015/04/15/snaps-raises-6-5-million-to-help-brands-take-over-emojis-adding-chicken-fries-smilies-to-texts/|title=Snaps Raises $6.5 Million to Help Brands Take over Emojis, Adding Chicken Fries Smilies to Texts|newspaper=Wall Street Journal|date=15 April 2015|last1=Shields|first1=Mike}} and Venture Beat.{{Cite web|url=https://venturebeat.com/2015/04/15/emoji-keyboard-snaps-raises-6-5-million-to-give-animated-keyboards-to-brands/|title = Emoji keyboard Snaps raises $6.5 million to give animated keyboards to brands|website=Venturebeat.com|date = 15 April 2015}}
Rosenthal was selected as Chief Founder in Residence for 30Weeks{{Cite web|url=https://www.30weeks.com/|title=30 Weeks: A founders program for designers|website=30weeks.com|access-date=29 June 2022}} – Google’s founders program for designers. She discussed Snaps and fan engagement with Will.I.Am.{{Cite web|url=https://www.will.i.am/|title=will.i.AMG|website=Will.i.am|access-date=29 June 2022}} for the WSJ.{{Cite web|url=https://www.wsj.com/video/william-meets-augmented-reality-startup-snaps/E738D7AB-B3FC-4BEC-AC71-BAD22976CB24.html#!E738D7AB-B3FC-4BEC-AC71-BAD22976CB24|title = Will.i.am Meets Augmented Reality Startup Snaps!|website=Wsj.com}} As part of the Digital Pioneer series, Vivian was featured on FWA{{Cite web|url=https://thefwa.com/digital-pioneers/vivian-rosenthal|title=Vivian Rosenthal|website=Thefwa.com|access-date=29 June 2022}} and was chosen as one of 16 women making headlines for their industry impact by Crain’s New York.{{Cite web|url=http://www.crainsnewyork.com/article/20140519/TECHNOLOGY/140519531/women-to-watch-in-new-york-tech/|title=Women to watch in New York tech|website=Crainsnewyork.com|date=16 May 2014}}
She wrote and performed a poem{{Cite web|url=https://vimeo.com/117635853|title=Vimeo|website=Vimeo.com|access-date=29 June 2022}} on the future of technology and its impact on humanity for the Remix Conference.{{Cite web|url=https://www.remixsummits.com/ldn-2013/|title=REMIX London 2013|website=Remixsummits.com|access-date=29 June 2022}}
Previously, Rosenthal co-founded Tronic Studio{{Cite web|url=https://www.tronicstudio.com/|archive-url=https://web.archive.org/web/20010315020636/http://www.tronicstudio.com/|url-status=usurped|archive-date=March 15, 2001|title=TRONIC|website=Tronicstudio.com|access-date=29 June 2022}} with Jesse Seppi, a digital media and experiential design company. She has been named one of Creativity Magazine's top 50 global creatives of 2010{{cite web |url=http://creativity-online.com/news/cretivity-50-2010-vivian-rosenthal-and-jesse-seppi/142628 |title=Creativity 50 2010: Vivian Rosenthal and Jesse Seppi - Ann-Christine Diaz - Creativity 50 - Creativity Online |website=Creativity-online.com |url-status=dead |archive-url=https://web.archive.org/web/20100312061713/http://creativity-online.com/news/cretivity-50-2010-vivian-rosenthal-and-jesse-seppi/142628 |archive-date=2010-03-12}} and has spoken at numerous conferences on the intersection of advertising and technology, including the recent CaT conference by Ad Age.{{Cite web |url=http://creativity-online.com/news/cat-london-2010-vivian-rosenthal/147776 |title=CaT London 2010: Vivian Rosenthal - Cat: Creativity and Technology - Creativity Online |access-date=2011-05-03 |archive-date=2011-07-08 |archive-url=https://web.archive.org/web/20110708201938/http://creativity-online.com/news/cat-london-2010-vivian-rosenthal/147776 |url-status=dead }} She has been selected as a jury member for the Andy Awards,{{Cite web|url=http://www.vimeo.com/7176051|title = Tronic's co-founder Vivian Rosenthal on the Andy Awards|website=Vimeo.com}} One Show Interactive Awards,{{Cite web|url=https://www.oneclub.org/press/-|title=2010 One Show Interactive Jury Selected|website=Oneclub.org|access-date=29 June 2022}} and the Art Directors Club.{{Cite web|url=http://adcglobal.org/awards/adc-annual-awards/information/categories/press-advertising/|title=Press|website=Adcglobal.org|access-date=29 June 2022}}
Rosenthal has spoken on the future of mobile, augmented reality and gaming at TEDxSiliconAlley,{{Cite web |url=http://www.tedxsiliconalley.org/ |title=TEDx SiliconAlley |access-date=2011-09-14 |archive-date=2011-09-05 |archive-url=https://web.archive.org/web/20110905184250/http://tedxsiliconalley.org/ |url-status=dead }} Ad Tech,{{Cite web|url=http://www.ad-tech.com/ny/adtech_new_york_speakers.aspx?Spkid=3730|title=Symposia | Welcome|website=Ad-tech.com|access-date=29 June 2022}} Socialize West,{{cite web |url=http://www.mediabistro.com/socialize/ |title=Socialize 2011 |website=Mediabistro.com |url-status=dead |archive-url=https://web.archive.org/web/20101225091010/http://www.mediabistro.com/socialize |archive-date=2010-12-25}} and Geekend.{{cite web |url=http://geek-end.com/blog/2011/07/11/vivian-rosenthal-ceo-of-goldrun-to-keynote-geekend/ |title=Vivian Rosenthal, CEO of GoldRun, to Keynote Geekend « Geekend 2011 |website=Geek-end.com |url-status=dead |archive-url=https://web.archive.org/web/20110715115628/http://geek-end.com/blog/2011/07/11/vivian-rosenthal-ceo-of-goldrun-to-keynote-geekend |archive-date=2011-07-15}}
References
{{Reflist}}
External links
{{External links|date=January 2025}}
- Rosenthal in Fast Company - [http://www.fastcompany.com/1739779/whos-next-vivian-rosenthals-big-idea-interactive-advertising Who’s Next: Vivian Rosenthal’s Big Idea For Interactive Advertising]
- Rosenthal in Ad Week - [http://www.adweek.com/news/technology/spotlight-vivian-rosenthal-131030 Spotlight: Vivian Rosenthal]
- GoldRun featured on GigaOm - [https://web.archive.org/web/20110413084004/http://gigaom.com/2011/04/11/goldrun-leverages-augmented-reality-for-mobile-marketing/ GoldRun Leverages Augmented Reality for Mobile Marketing – Old GigaOm]
- GoldRun featured on the Today Show - [http://today.msnbc.msn.com/id/26184891/#41172718 MSN | Outlook, Office, Skype, Bing, Breaking News, and Latest Videos] {{Webarchive|url=https://web.archive.org/web/20080923204126/http://today.msnbc.msn.com/id/26184891#41172718 |date=2008-09-23 }}
- GoldRun featured in The New York Times - [https://www.nytimes.com/2011/08/10/business/media/nbc-and-bloomingdales-in-a-promotion.html A Network and a Retailer Seek Synergy]
- GoldRun featured on Mashable - [http://mashable.com/2011/01/15/goldrun/ Startup Adds Augmented Reality to Location-Based Marketing]
- GoldRun featured on PSFK - [http://www.psfk.com/2010/11/mobile-platform-goldrun-allows-airwalk-to-execute-the-worlds-first-invisible-pop-up-store.html Y&R Picks Mobile Platform GoldRun To Allow Airwalk to Execute the World's First Invisible Pop Up Store]
- DMEXCO - [http://vimeo.com/30036303 Vivian Rosenthal at Dmexco]
- TEDX Silicon Alley Talk - [http://tedxtalks.ted.com/video/TEDxSiliconAlley-2011-Vivian-Ro TEDx Talks - YouTube]
- L'Oreal Women in Digital Award Winners - [http://adage.com/article/digital/l-oreal-awards-find-female-led-digital-startups/236074/ L'Oreal Spotlights Female-Led Digital Startups With NEXT Generation Awards]
- CES Interview - [http://www.electrictv.com/?p=13911 Under Construction]
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{{DEFAULTSORT:Rosenthal, Vivian}}
Category:American technology chief executives
Category:Brown University alumni
Category:Columbia Graduate School of Architecture, Planning and Preservation alumni