Vizio

{{Infobox company

| name = Vizio

| former_name = V Inc. (2002–2004)

| founded = {{Start date and age|2002|10}}, in Costa Mesa, California, U.S.

| key_people = William Wang (CEO)
Ben Wong (President & COO)
Adam Townsend (CFO)
Mike O'Donnell (Chief Revenue Officer, Platform+){{cite web |last=Muskett |first=Lauren |title=CFOs On the Move: Week Ending May 8 |url=https://www.cfo.com/people/2020/05/cfos-on-the-move-week-ending-may-8-2/ |website=CFO.com |access-date=February 23, 2021 |date=May 8, 2020 |archive-date=August 12, 2020 |archive-url=https://web.archive.org/web/20200812045412/https://www.cfo.com/people/2020/05/cfos-on-the-move-week-ending-may-8-2/ |url-status=live }}{{cite web |last=Lafayette |first=Jon |title=The Five Spot: Mike O'Donnell, Chief Revenue Officer of Platform Business, Vizio |url=https://www.nexttv.com/features/the-five-spot-mike-odonnell-chief-revenue-officer-of-platform-business-vizio |website=nexttv.com |access-date=February 23, 2021 |date=January 11, 2021 |archive-date=January 21, 2021 |archive-url=https://web.archive.org/web/20210121075734/https://www.nexttv.com/features/the-five-spot-mike-odonnell-chief-revenue-officer-of-platform-business-vizio |url-status=live }}{{Cite web | url=https://vizio.ai | title=Executive Management | publisher=Vizio}}

| hq_location_city = Irvine, California

| hq_location_country = U.S.

| products = OLED TV, 4K UHD TVs, LCD TVs, LED TVs, soundbars, home theater in a box, QLED TV, Platform+

| area_served = North America

| parent = Walmart (2024–present)

| website = {{URL|https://www.vizio.com}}

}}

Vizio is an American designer of televisions, soundbars, and related software and accessories owned by Walmart since 2024. The company was founded in 2002 and is based in Irvine, California.Lawton, Christopher, Iwatani Kane, Yukari and Dean, Jason."[https://www.wsj.com/articles/SB120820684382013977?mod=hpp_us_pageone U.S. Upstart Takes On TV Giants in Price War] {{Webarchive|url=https://web.archive.org/web/20170821125144/https://www.wsj.com/articles/SB120820684382013977?mod=hpp_us_pageone |date=2017-08-21 }}", The Wall Street Journal, April 15, 2008. Retrieved on April 15, 2008.

History

The company was founded in 2002 as V Inc. by entrepreneur William Wang and two founding employees.{{cite web |last=Hussain |first=Suhauna |title=How I Made It: He lost money as a young CEO. Then he founded TV giant Vizio |url=https://www.latimes.com/business/la-fi-himi-william-wang-vizio-20190707-story.html |work=Los Angeles Times |date=July 7, 2019 | url-access=limited |archive-date=March 6, 2021 |archive-url=https://web.archive.org/web/20210306001420/https://www.latimes.com/business/la-fi-himi-william-wang-vizio-20190707-story.html |url-status=live }}{{Cite web|title=How Vizio conquered TV|url=https://fortune.com/2012/07/25/how-vizio-conquered-tv/|access-date=August 20, 2020|website=Fortune |archive-date=January 22, 2021|archive-url=https://web.archive.org/web/20210122142958/https://fortune.com/2012/07/25/how-vizio-conquered-tv/|url-status=live}}{{Cite web|agency=AP|first=Chris |last=Carlson |date=September 7, 2007|title=Upstart Vizio is top flat-screen TV seller for now|url=https://www.nbcnews.com/id/wbna20644343|access-date=August 20, 2020|website=MSNBC.com |archive-date=October 19, 2021|archive-url=https://web.archive.org/web/20211019175215/https://www.nbcnews.com/id/wbna20644343|url-status=live}} By 2004, Wang changed the company name to Vizio.{{Cite web|author=JournalNow Staff|title=Vizio boss had vision: affordable flat panels|url=https://journalnow.com/business/vizio-boss-had-vision-affordable-flat-panels/article_fcab7127-09c3-59fb-adbb-f1b576d3ddd5.html|access-date=August 20, 2020|website=Winston-Salem Journal |date=April 20, 2008 |archive-date=February 8, 2021|archive-url=https://web.archive.org/web/20210208204449/https://journalnow.com/business/vizio-boss-had-vision-affordable-flat-panels/article_fcab7127-09c3-59fb-adbb-f1b576d3ddd5.html|url-status=live}}{{Cite news|last=Beijing|first=Christopher Lawton in San Francisco, Yukari Iwatani Kane in Tokyo and Jason Dean in|date=April 16, 2008|title=U.S. Upstart Takes On TV Giants in Price War |work=Wall Street Journal|url=https://www.wsj.com/articles/SB120820684382013977|access-date=August 20, 2020|issn=0099-9660|archive-date=December 5, 2020|archive-url=https://web.archive.org/web/20201205124649/https://www.wsj.com/articles/SB120820684382013977|url-status=live}}

In 2006, the company's revenue was estimated at $700 million, and in 2007 it was estimated to have exceeded $2 billion.{{Cite web |last=Pham |first=Alex |date=October 13, 2007 |title=Focusing on the big picture gives Vizio edge in TV market |url=https://www.latimes.com/archives/la-xpm-2007-oct-13-fi-vizio13-story.html |url-status=live |archive-url=https://web.archive.org/web/20210610013233/https://www.latimes.com/archives/la-xpm-2007-oct-13-fi-vizio13-story.html |archive-date=June 10, 2021 |access-date=August 20, 2020 |website=Los Angeles Times}} Vizio is known for selling its HDTVs at lower prices than its competitors.

In late 2014, Vizio acquired Advanced Media Research Group, Inc., the parent of entertainment website BuddyTV.{{Cite web|last=Roettgers|first=Janko|date=February 24, 2016|title=Google to Add Casting to TV Sets, Starting With Vizio (Exclusive)|url=https://variety.com/2016/digital/news/vizio-tablet-tv-google-cast-1201713844/|access-date=August 20, 2020|website=Variety |archive-date=August 21, 2020|archive-url=https://web.archive.org/web/20200821063933/https://variety.com/2016/digital/news/vizio-tablet-tv-google-cast-1201713844/|url-status=live}}

On July 24, 2015, Vizio filed with U.S. regulators to raise up to $172.5 million in an initial public offering of Class A common stock.{{Cite web|last=Newton|first=Casey|date=July 24, 2015|title=Vizio just filed to become a public company|url=https://www.theverge.com/2015/7/24/9037957/vizio-ipo-television|access-date=August 20, 2020|website=The Verge |archive-date=November 8, 2020|archive-url=https://web.archive.org/web/20201108111148/http://www.theverge.com/2015/7/24/9037957/vizio-ipo-television|url-status=live}}{{Cite web|title=Vizio reveals how it secretly tracks what you're watching in IPO plan|url=https://fortune.com/2015/07/26/vizio-ipo/|access-date=August 20, 2020|website=Fortune |archive-date=November 8, 2020|archive-url=https://web.archive.org/web/20201108090422/https://fortune.com/2015/07/26/vizio-ipo/|url-status=live}}

In August 2015, Vizio acquired Cognitive Media Networks, Inc, a provider of automatic content recognition (ACR).{{Cite web|date=July 27, 2016|title=To see why LeEco bought Vizio, look at the Chinese company's smartphones|url=https://www.latimes.com/business/technology/la-fi-tn-leeco-vizio-20160727-snap-story.html|access-date=August 20, 2020|website=Los Angeles Times |archive-date=November 8, 2020|archive-url=https://web.archive.org/web/20201108092944/https://www.latimes.com/business/technology/la-fi-tn-leeco-vizio-20160727-snap-story.html|url-status=live}} Cognitive Media Networks was subsequently renamed Inscape Data. Inscape functioned as an independent entity until the end of 2020, when it was combined with Vizio Ads and SmartCast; the three divisions combining to operate as a single unit.{{Cite web |last=Schiff |first=Allison |date=October 28, 2020 |title=Vizio Reorgs around Its Data Biz with the Full Integration of Inscape |url=https://www.adexchanger.com/tv-2/vizio-reorgs-around-its-data-biz-with-the-full-integration-of-inscape/ |access-date=June 13, 2021|website=AdExchanger |archive-date=June 12, 2021 |archive-url=https://web.archive.org/web/20210612083943/https://www.adexchanger.com/tv-2/vizio-reorgs-around-its-data-biz-with-the-full-integration-of-inscape/ |url-status=live }}

On July 26, 2016, Chinese electronics company LeEco announced that it would acquire Vizio for US$2 billion;{{cite web|title=Chinese electronics firm LeEco will acquire TV maker Vizio for $2 billion [Update]|url=https://arstechnica.com/business/2016/07/chinese-electronics-firm-leeco-will-acquire-tv-maker-vizio-for-2-billion/|website=Ars Technica|date=July 26, 2016|access-date=April 10, 2017|archive-date=April 10, 2017|archive-url=https://web.archive.org/web/20170410205509/https://arstechnica.com/business/2016/07/chinese-electronics-firm-leeco-will-acquire-tv-maker-vizio-for-2-billion/|url-status=live}} however, the acquisition was canceled in April 2017 after the Chinese government blocked the merger amid a larger government crackdown on major foreign acquisition by domestic Chinese firms.{{Cite web |date=April 10, 2017|title=Vizio's $2-billion sale to LeEco called off over 'regulatory headwinds' |url=https://www.latimes.com/business/technology/la-fi-tn-vizio-leeco-20170410-story.html|access-date=August 20, 2020|website=Los Angeles Times |archive-date=May 27, 2020 |archive-url=https://web.archive.org/web/20200527145157/https://www.latimes.com/business/technology/la-fi-tn-vizio-leeco-20170410-story.html|url-status=live}}{{Cite web |title=Are Going-Out Companies Paying Too Much? |url=http://usa.chinadaily.com.cn/business/2016-08/03/content_26322737.htm |website=China Daily |archive-date=October 19, 2021|archive-url=https://web.archive.org/web/20211019175217/http://usa.chinadaily.com.cn/business/2016-08/03/content_26322737.htm|url-status=live}}{{cite news |url=https://www.cnet.com/tech/home-entertainment/leeco-deal-to-buy-vizio-for-2-billion-falls-through/ | title=LeEco deal to buy Vizio for $2 billion falls through | first=Laura | last=Hautala | work=CNET | date=April 10, 2017 |archive-date=April 10, 2017|archive-url=https://web.archive.org/web/20170410200353/https://www.cnet.com/news/leeco-deal-to-buy-vizio-for-2-billion-falls-through/|url-status=live}}{{cite news |url=https://arstechnica.com/gadgets/2017/04/regulatory-headwinds-shut-down-leecos-2-billion-purchase-of-vizio/ |title=LeEco's abandoned Vizio acquisition is just the latest in a series of missteps | first=Ron | last=Amadeo |work=Ars Technica |date=April 10, 2017 |archive-date=April 10, 2017 |archive-url=https://web.archive.org/web/20170410204524/https://arstechnica.com/gadgets/2017/04/regulatory-headwinds-shut-down-leecos-2-billion-purchase-of-vizio/|url-status=live}}{{Cite web |last=Spangler |first=Todd |date=2024-02-14 |title=Walmart Eyeing Deal to Buy Vizio for More Than $2 Billion: Report |url=https://variety.com/2024/digital/news/walmart-vizio-acquisition-deal-talks-1235910508/ |access-date=2024-02-17 |website=Variety |language=en-US}} Vizio and LeEco settled a lawsuit regarding payment of the breakup fee.{{Cite web |last=Maddaus |first=Gene |date=2018-12-01 |title=Vizio and LeEco Settle Dispute Over Busted $2 Billion Sale |url=https://variety.com/2018/biz/news/vizio-leeco-settlement-1203069885/ |access-date=2024-02-17 |website=Variety |language=en-US}}

In 2018, Vizio launched a free streaming service called WatchFree, powered by Pluto TV, on its SmartCast platform.{{Cite web |last=Welch |first=Chris |date=August 1, 2018 |title=Vizio is launching a free streaming service and giving it its own TV input |url=https://www.theverge.com/2018/8/1/17639790/vizio-watchfree-free-streaming-service-features-channels |access-date=August 20, 2020|website=The Verge |archive-date=November 9, 2020 |archive-url=https://web.archive.org/web/20201109041930/https://www.theverge.com/2018/8/1/17639790/vizio-watchfree-free-streaming-service-features-channels|url-status=live}}{{Cite web |last=Katzmaier |first=David|title=Vizio's new 2018 TVs: affordable, accent on picture quality |url=https://www.cnet.com/news/vizio-2018-m-series-p-series-tvs-do-local-dimming-for-less/ |access-date=August 20, 2020|website=CNET |archive-date=August 26, 2020|archive-url=https://web.archive.org/web/20200826033058/https://www.cnet.com/news/vizio-2018-m-series-p-series-tvs-do-local-dimming-for-less/|url-status=live}}

{{As of|2020|post=,}} Vizio was the second largest seller of flat-panel display televisions in the US.{{Cite web|title=Vizio Gets Into Advertising, Boosts Smart TV Sales |url=https://www.ocbj.com/news/2020/jun/09/vizio-gets-advertising-boosts-smart-tv-sales/ |access-date=June 13, 2021|website=Ocbj.com|date=June 9, 2020 |archive-date=June 24, 2021 |archive-url=https://web.archive.org/web/20210624205303/https://www.ocbj.com/news/2020/jun/09/vizio-gets-advertising-boosts-smart-tv-sales/|url-status=live}} By March 2021, the company sold over 11 million soundbars and 80 million TVs,{{Cite web |last=Welch |first=Chris |date=March 1, 2021|title=Vizio files to go public, has sold over 80 million TVs|url=https://www.theverge.com/2021/3/1/22308068/vizio-ipo-filing-smartcast-inscape-tvs-soundbars-vzio|access-date=June 13, 2021|website=The Verge |archive-date=June 24, 2021 |archive-url=https://web.archive.org/web/20210624202454/https://www.theverge.com/2021/3/1/22308068/vizio-ipo-filing-smartcast-inscape-tvs-soundbars-vzio|url-status=live}} and has more than 12 million active SmartCast accounts.{{Cite web |title=Vizio Tops 12M Active Accounts as It Plans IPO |url=https://www.fiercevideo.com/video/vizio-tops-12m-active-accounts-as-it-plans-ipo |access-date=June 13, 2021 |website=FierceVideo |date=March 2, 2021 |archive-date=June 24, 2021 |archive-url=https://web.archive.org/web/20210624204902/https://www.fiercevideo.com/video/vizio-tops-12m-active-accounts-as-it-plans-ipo |url-status=live }}

In March 2021, Vizio became a public company via an initial public offering.{{Cite web |title=Vizio, A Smart TV Maker Built for Streaming Revolution, Goes Public |url=https://deadline.com/2021/03/vizio-smart-tv-streaming-ipo-1234720964/|website=Deadline|date=March 25, 2021 |access-date=April 14, 2021 |archive-date=April 14, 2021 |archive-url=https://web.archive.org/web/20210414153741/https://deadline.com/2021/03/vizio-smart-tv-streaming-ipo-1234720964/|url-status=live}}{{Cite web |title=TV Maker Vizio Falls in Debut after Downsized IPO |url=https://www.bloomberg.com/news/articles/2021-03-25/foxconn-backed-tv-maker-vizio-falls-in-debut-after-downsized-ipo|date=March 26, 2021|website=Bloomberg |access-date=April 5, 2021 |archive-date=March 25, 2021 |archive-url=https://web.archive.org/web/20210325190406/https://www.bloomberg.com/news/articles/2021-03-25/foxconn-backed-tv-maker-vizio-falls-in-debut-after-downsized-ipo|url-status=live}}{{Cite news |date=March 25, 2021 |title=TV Maker Vizio Valued at $3.2 Billion after Opening 17% Lower in NYSE Debut |work=Reuters |url=https://www.reuters.com/article/us-vizio-ipo-idUSKBN2BH2OT |access-date=June 13, 2021 |archive-date=June 24, 2021 |archive-url=https://web.archive.org/web/20210624204135/https://www.reuters.com/article/us-vizio-ipo-idUSKBN2BH2OT|url-status=live}}{{Cite web |last=Hayes |first=Dade |date=March 25, 2021 |title=Vizio, A Smart TV Maker Built For Streaming Revolution, Goes Public |url=https://deadline.com/2021/03/vizio-smart-tv-streaming-ipo-1234720964/ |access-date=June 13, 2021 |website=Deadline |archive-date=April 16, 2021 |archive-url=https://web.archive.org/web/20210416004328/https://deadline.com/2021/03/vizio-smart-tv-streaming-ipo-1234720964/ |url-status=live }}

Effective December 2021, Bill Baxter resigned as chief technology officer.{{Cite press release | url=https://uk.marketscreener.com/quote/stock/VIZIO-HOLDING-CORP-120405763/news/VIZIO-Holding-Corp-Announces-Resignation-of-Bill-Baxter-as-Chief-Technology-Officer-39521852/ | title=VIZIO Holding Corp. Announces Resignation of Bill Baxter as Chief Technology Officer | publisher=Market Screener | date=January 4, 2022}}

In February 2024, retailer corporation Walmart announced plans to acquire Vizio for $2.3 billion. Following regulatory approval, the transaction was completed on December 3.{{Cite web |title=Walmart Completes Acquisition of VIZIO |url=https://corporate.walmart.com/news/2024/12/03/walmart-completes-acquisition-of-vizio |archive-url=https://web.archive.org/web/20241203190746/https://corporate.walmart.com/news/2024/12/03/walmart-completes-acquisition-of-vizio |archive-date=2024-12-03 |access-date=2024-12-14 |website=Walmart}}{{Cite press release | url=https://www.businesswire.com/news/home/20241203633675/en/Walmart-Completes-Acquisition-of-VIZIO | title=Walmart Completes Acquisition of VIZIO | publisher=Business Wire | date=December 3, 2024}}{{Cite news|url=https://www.theverge.com/2024/12/3/24312508/walmart-vizio-acquisition-complete |title=Walmart bought Vizio | first=Emma | last=Roth |website=The Verge |date=2024-12-03}} The acquisition enables Walmart to "shore up its advertising business and create a more potent rival to Amazon’s booming ad business."{{Cite web |last=Meyersohn |first=Nathaniel |title=Why Walmart is buying Vizio|url=https://www.cnn.com/2024/02/20/tech/walmart-vizio-tv/index.html | work=CNN |date=2024-02-20 }}

Products

Vizio manufactures its products in Mexico, China, and Vietnam under agreements with ODM assemblers.{{cite news |title=Vizio CEO Predicts Declining TV Prices, Possible IPO |url=https://www.wsj.com/articles/BL-DGB-9553 |work=The Wall Street Journal | date=December 21, 2009 | url-access=subscription |archive-date=June 27, 2017 |archive-url=https://web.archive.org/web/20170627055940/https://blogs.wsj.com/digits/2009/12/21/vizio-ceo-predicts-declining-tv-prices-possible-ipo/|url-status=live}}

=Televisions=

Televisions are Vizio's primary product category, and in 2007 the company became the largest LCD TV seller (by volume) in North America.{{cite web|url=http://www.news.com/8301-10784_3-9762362-7.html|title=Vizio tops in LCD TV sales in second quarter|work=CNET}} In February 2009, Vizio announced they would stop production of plasma televisions and would focus on the LED-backlit LCD displays .{{cite news|url=http://gadgetwise.blogs.nytimes.com/2009/02/11/another-manufacturer-drops-plasma/|title=Another Manufacturer Drops Plasma|newspaper=The New York Times|date=February 11, 2009 |access-date=May 7, 2009|archive-date=April 15, 2009|archive-url=https://web.archive.org/web/20090415165246/http://gadgetwise.blogs.nytimes.com/2009/02/11/another-manufacturer-drops-plasma/|url-status=live}}

In March 2016, Vizio announced the release of SmartCast TVs that allowed users to control the screen from a tablet or mobile app.{{Cite web|last=Roettgers|first=Janko|date=March 21, 2016|title=Vizio Gets Ready to Launch First TVs, Speakers with Google Cast (Exclusive)|url=https://variety.com/2016/digital/news/vizio-smartcast-tvs-google-cast-chromecast-1201735409/|access-date=August 20, 2020|website=Variety |archive-date=August 21, 2020|archive-url=https://web.archive.org/web/20200821093458/https://variety.com/2016/digital/news/vizio-smartcast-tvs-google-cast-chromecast-1201735409/|url-status=live}}{{Cite web|last=Patel|first=Nilay|date=March 22, 2016|title=How Vizio and Google radically reinvented the TV|url=https://www.theverge.com/2016/3/22/11279954/vizio-smart-tv-google-cast-tablet-remote-smartcast-app-feature|access-date=August 20, 2020|website=The Verge |archive-date=November 8, 2020|archive-url=https://web.archive.org/web/20201108131535/http://www.theverge.com/2016/3/22/11279954/vizio-smart-tv-google-cast-tablet-remote-smartcast-app-feature|url-status=live}} The following year, Vizio relaunched its smart TV platform to include apps directly on the screen, including Amazon Prime Video and Netflix.{{Cite web|last=Archer|first=John|title=Vizio Unveils New High-Performance 4K TVs And Sound Bars|url=https://www.forbes.com/sites/johnarcher/2017/04/25/vizio-unveils-new-high-performance-4k-tvs-and-sound-bars/|access-date=August 20, 2020|website=Forbes |archive-date=November 5, 2018|archive-url=https://web.archive.org/web/20181105061027/https://www.forbes.com/sites/johnarcher/2017/04/25/vizio-unveils-new-high-performance-4k-tvs-and-sound-bars/|url-status=live}}{{Cite web|last=Spangler|first=Todd|date=April 7, 2020|title=Vizio Adds 30 Free Streaming Channels to Smart TVs|url=https://variety.com/2020/digital/news/vizio-free-streaming-tv-channels-1234572987/|access-date=August 20, 2020|website=Variety |archive-date=August 18, 2020|archive-url=https://web.archive.org/web/20200818233051/https://variety.com/2020/digital/news/vizio-free-streaming-tv-channels-1234572987/|url-status=live}}

In 2018, Vizio released its first Quantum Dot LED 4K TV.{{Cite web|last=Gartenberg|first=Chaim|date=July 24, 2018|title=Vizio's 2018 flagship P-Series Quantum TV is now available for $2,099.99|url=https://www.theverge.com/2018/7/24/17609876/vizio-2018-flagship-p-series-quantum-tv-available-65-inch-2099-dollars|access-date=August 20, 2020|website=The Verge |archive-date=November 9, 2020|archive-url=https://web.archive.org/web/20201109025907/https://www.theverge.com/2018/7/24/17609876/vizio-2018-flagship-p-series-quantum-tv-available-65-inch-2099-dollars|url-status=live}} Vizio has added functionality for Google Assistant and Alexa-enabled devices, Apple Airplay2, Apple HomeKit{{Cite web|title=Vizio rolls out its Apple AirPlay and HomeKit integrations to its SmartCast TV platform|url=https://techcrunch.com/2019/07/31/vizio-rolls-out-its-apple-airplay-and-homekit-integrations-to-its-smartcast-tv-platform/|access-date=August 20, 2020|website=TechCrunch|date=July 31, 2019 |archive-date=October 19, 2021|archive-url=https://web.archive.org/web/20211019175209/https://techcrunch.com/2019/07/31/vizio-rolls-out-its-apple-airplay-and-homekit-integrations-to-its-smartcast-tv-platform/|url-status=live}} and gaming features for its SmartCast TVs.

{{bulletedlist|D-Series: Full-HD TV|V-Series: Smart TV.{{Cite web|title=This affordable Vizio TV goes toe-to-toe with the best in its class|url=https://www.reviewed.com/televisions/content/vizio-v-series-led-tv-review|website=Reviewed |access-date=July 29, 2021|archive-date=October 19, 2021|archive-url=https://web.archive.org/web/20211019175208/https://www.reviewed.com/televisions/content/vizio-v-series-led-tv-review|url-status=live}} The V- and D- series come in sizes from 24 to 75 inches and use direct LED backlight.{{Cite web|last=Larsen|first=Rasmus|date=June 2, 2021|title=Vizio unveils 2022 line-up of P-series, M-Series 4K LCD TVs|url=https://www.flatpanelshd.com/news.php?subaction=showfull&id=1622633252|url-status=live|access-date=July 20, 2021|archive-date=July 20, 2021|archive-url=https://web.archive.org/web/20210720015724/https://www.flatpanelshd.com/news.php?subaction=showfull&id=1622633252}}|M-Series Quantum: HDR TV.{{Cite press release|date=March 4, 2021|title=Vizio celebrates first annual quantum color month|url=https://www.businesswire.com/news/home/20210304005941/en/VIZIO-Celebrates-First-Annual-Quantum-Color-Month|url-status=live|access-date=July 29, 2021|archive-date=July 29, 2021|archive-url=https://web.archive.org/web/20210729015155/https://www.businesswire.com/news/home/20210304005941/en/VIZIO-Celebrates-First-Annual-Quantum-Color-Month}} The 2022 models have local dimming up to 32 zones, and come in sizes from 43 to 75 inches. They are LCD TVs with 4K resolution and standard HDMI 2.0 that support AMD FreeSync.|P-Series Quantum: The 2022 models can reach up to 1200 nits peak brightness.{{Cite web|last=Cohen|first=Steven|title=The Vizio P-Series Quantum 4K TV offers fantastic HDR and gaming features, but it's a better choice when it's on sale for less than $1,000|url=https://www.businessinsider.com/vizio-p65q9-h1-p-series-quantum-4k-tv-review|access-date=July 19, 2021|website=BusinessInsider |archive-date=July 29, 2021|archive-url=https://web.archive.org/web/20210729015144/https://www.businessinsider.com/vizio-p65q9-h1-p-series-quantum-4k-tv-review|url-status=live}}{{Cite web|title=Vizio P Series Quantum 2020 Review (P65Q9-H1, P75Q9-H1)|url=https://www.rtings.com/tv/reviews/vizio/p-series-quantum-2020|access-date=July 19, 2021|website=RTINGS.com |archive-date=July 29, 2021|archive-url=https://web.archive.org/web/20210729015146/https://www.rtings.com/tv/reviews/vizio/p-series-quantum-2020|url-status=live}}|P-Series Quantum X: Smart TV.{{Cite web|last=Pino|first=Nick|date=June 2, 2021|title=Vizio TV lineup: every V-Series, M-Series, P-Series and D-Series TV coming this year|url=https://www.techradar.com/news/vizio-tv-2021-every-v-series-m-series-p-series-and-d-series-tv-coming-this-year|website=TechRadar |access-date=July 29, 2021|archive-date=July 29, 2021|archive-url=https://web.archive.org/web/20210729015146/https://www.techradar.com/news/vizio-tv-2021-every-v-series-m-series-p-series-and-d-series-tv-coming-this-year|url-status=live}} The 2022 models have dimming with 792 zones in the 85-inch model, reaching 3000 nits peak brightness.|OLED TV: In 2020, Vizio released its first OLED TV.{{Cite web|last=Pendlebury|first=Ty|title=Vizio's 2020 LCD TVs bring quantum dots, more dimming zones, better gaming|url=https://www.cnet.com/news/vizios-2020-lcd-tvs-bring-quantum-dots-more-dimming-zones-better-gaming/|access-date=August 20, 2020|website=CNET |archive-date=August 12, 2020|archive-url=https://web.archive.org/web/20200812012455/https://www.cnet.com/news/vizios-2020-lcd-tvs-bring-quantum-dots-more-dimming-zones-better-gaming/|url-status=live}} The Vizio OLED uses IQ Ultra image processor and supports VRR up to 120Hz.}}

=Sound bars=

Vizio's sound bar products are named by series, including the V-Series, M-Series, and Elevate. Series names pair with suggested TV products.{{Cite web|last=Cipriani|first=Jason|date=June 30, 2020|title=Vizio's 2021 lineup launches today, with its first OLED TV and Elevate soundbar arriving this fall|url=https://www.cnn.com/2020/06/30/cnn-underscored/vizio-2021-tv-audio-lineup-availability/index.html|access-date=January 4, 2021|website=CNN Underscored |archive-date=December 4, 2020|archive-url=https://web.archive.org/web/20201204030349/https://www.cnn.com/2020/06/30/cnn-underscored/vizio-2021-tv-audio-lineup-availability/index.html|url-status=live}}

In 2013, Vizio released the Home Theater Sound Bar, a surround sound home audio system."{{Cite web|last=Chin|first=Monica|date=May 5, 2020|title=Vizio conquered the smart TV; now it wants to put Atmos in your living room|url=https://www.theverge.com/2020/5/5/21233344/vizio-elevate-interview-william-wang-ceo-soundbar-audio|access-date=June 13, 2021|website=The Verge |archive-date=June 24, 2021|archive-url=https://web.archive.org/web/20210624203224/https://www.theverge.com/2020/5/5/21233344/vizio-elevate-interview-william-wang-ceo-soundbar-audio|url-status=live}}{{Cite web|last=Chin|first=Monica|date=May 5, 2020|title=Vizio conquered the smart TV; now it wants to put Atmos in your living room|url=https://www.theverge.com/2020/5/5/21233344/vizio-elevate-interview-william-wang-ceo-soundbar-audio|access-date=August 20, 2020|website=The Verge |archive-date=May 28, 2020|archive-url=https://web.archive.org/web/20200528165815/https://www.theverge.com/2020/5/5/21233344/vizio-elevate-interview-william-wang-ceo-soundbar-audio|url-status=live}} In 2018, the company released its first Dolby Atmos soundbars.{{Cite web|title=Vizio debuts three soundbars with Dolby Atmos to complement its 2018 4K TVs|url=https://www.digitaltrends.com/home-theater/vizio-dolby-atmos-soundbars/|access-date=August 20, 2020|website=www.digitaltrends.com|date=April 10, 2018|archive-date=December 4, 2020|archive-url=https://web.archive.org/web/20201204203206/https://www.digitaltrends.com/home-theater/vizio-dolby-atmos-soundbars/|url-status=live}} In 2020, Vizio released the Elevate soundbar, the first Atmos soundbar with rotating speakers. At CES 2020, Vizio earned the CES innovation award product designation for the Elevate sound bar.{{Cite web|date=January 9, 2020|title=Digital Trends Top Tech of CES 2020 Award Winners|url=https://www.digitaltrends.com/features/best-tech-ces-2020/|access-date=January 4, 2021|website=Digital Trends|archive-date=January 22, 2021|archive-url=https://web.archive.org/web/20210122043317/https://www.digitaltrends.com/features/best-tech-ces-2020/|url-status=live}}

Vizio's audio collection includes entry and mid-level sound bars that include surround sound, as well as premium versions.{{Cite web|last=Cohen|first=Simon|date=December 15, 2020|title=Vizio M-Series 5.1 soundbar shows up as a Costco exclusive for $300|url=https://www.digitaltrends.com/home-theater/vizio-2021-soundbars-prices-specs-release-dates/|access-date=January 4, 2021|website=Digital Trends|archive-date=December 18, 2020|archive-url=https://web.archive.org/web/20201218183841/https://www.digitaltrends.com/home-theater/vizio-2021-soundbars-prices-specs-release-dates/|url-status=live}}

{{bulleted list|V-Series:{{Cite web|title=VIZIO Elevates Award-Winning Sound Bar Lineup with Enhanced Audio and More Atmos Models|url=https://www.vizio.com/en/press/2021/jun/vizio-elevates-award-winning-sound-bar-lineup-with-enhanced-audi|access-date=June 13, 2021|website=Vizio.com |archive-date=July 20, 2021|archive-url=https://web.archive.org/web/20210720015723/https://www.vizio.com/en/press/2021/jun/vizio-elevates-award-winning-sound-bar-lineup-with-enhanced-audi|url-status=live}}{{Cite web|last=Pendlebury|first=Ty|title=Best soundbar for 2021: Yamaha, Klipsch, Vizio, Sonos and more|url=https://www.cnet.com/news/best-soundbar/|access-date=June 13, 2021|website=CNET |archive-date=June 14, 2021|archive-url=https://web.archive.org/web/20210614053646/https://www.cnet.com/news/best-soundbar/|url-status=live}} The V-Series for 2022 supports the standard version of "audio return channel" or ARC. The V51x-J6 has 5.1-channel audio.{{Cite web|date=June 2, 2021|title=Vizio's 2022 soundbar lineup will boast more eARC models|url=https://www.techhive.com/article/3620238/vizio-soundbar-lineup-boasts-more-earc-models.html|access-date=June 13, 2021|website=TechHive |archive-date=June 2, 2021|archive-url=https://web.archive.org/web/20210602130123/https://www.techhive.com/article/3620238/vizio-soundbar-lineup-boasts-more-earc-models.html|url-status=live}}|M-Series:Mid-range sound bars.{{Cite web|date=May 31, 2021|title=Vizio M-Series M512a-H6 review: This mid-range soundbar delivers big, dynamic sound|url=https://www.techhive.com/article/3619513/vizio-m-series-m512a-h6-review.html|access-date=June 13, 2021|website=TechHive |archive-date=June 2, 2021|archive-url=https://web.archive.org/web/20210602123625/https://www.techhive.com/article/3619513/vizio-m-series-m512a-h6-review.html|url-status=live}}{{Cite web|title=The 3 Best Vizio Soundbars of 2021: Reviews|url=https://www.rtings.com/soundbar/reviews/vizio|access-date=June 13, 2021|website=RTINGS.com |archive-date=July 21, 2021|archive-url=https://web.archive.org/web/20210721194712/https://www.rtings.com/soundbar/reviews/vizio|url-status=live}} The 2022 model M512a-H6 is a 5.1.2-channel sound bar. It has surround speakers that connect to a wireless sound bar and upfiring drivers have height cues for Dolby Atmos and DTS:X soundtracks, and has eARC support.|Elevate Series: Motorized height sound bars detect Dolby Atmos and DTS-X signals.}}

=SmartCast=

SmartCast is the operating system/platform that Vizio uses in all their smart TVs.{{Cite web|date=January 7, 2020|title=Vizio's smart TV software is actually good now|url=https://www.techhive.com/article/3512617/vizios-smart-tv-software-is-actually-good-now.html|access-date=June 13, 2021|website=TechHive |archive-date=July 20, 2021|archive-url=https://web.archive.org/web/20210720015730/https://www.techhive.com/article/3512617/vizios-smart-tv-software-is-actually-good-now.html|url-status=live}} It uses both Chromecast and Apple AirPlay.{{Cite web|date=December 16, 2020|title=VIZIO Explains SmartCast [VIDEO]|url=https://tvrev.com/vizio-explains-smartcast-video/|access-date=June 13, 2021|website=TV[R]EV |archive-date=July 22, 2021|archive-url=https://web.archive.org/web/20210722020013/https://tvrev.com/vizio-explains-smartcast-video/|url-status=live}}{{Cite web|title=Vizio's SmartCast Platform Grows, Ad Biz Revenues Climb|url=https://www.mediapost.com/publications/article/363196/vizios-smartcast-platform-grows-ad-biz-revenues.html|access-date=June 13, 2021|website=Mediapost.com |archive-date=May 12, 2021|archive-url=https://web.archive.org/web/20210512174338/https://www.mediapost.com/publications/article/363196/vizios-smartcast-platform-grows-ad-biz-revenues.html|url-status=live}} In June 2021 Vizio updated SmartCast with a Vizio voice feature. The platform allows access to a limited number of streaming apps like Apple TV+, Disney+, Hulu, Netflix and Prime Video.{{Cite web|title=Vizio updates SmartCast platform with Vizio Voice feature|url=https://www.telecompaper.com/news/vizio-updates-smartcast-platform-with-vizio-voice-feature--1385563|access-date=June 13, 2021|website=Telecompaper.com |archive-date=June 4, 2021|archive-url=https://web.archive.org/web/20210604132109/https://www.telecompaper.com/news/vizio-updates-smartcast-platform-with-vizio-voice-feature--1385563|url-status=live}}{{Cite web|title=Vizio unveils 2022 line-up of P-series, M-Series 4K LCD TVs|url=https://www.flatpanelshd.com/news.php?subaction=showfull&id=1622633252|access-date=June 13, 2021|website=FlatpanelsHD|archive-date=June 2, 2021|archive-url=https://web.archive.org/web/20210602114123/https://www.flatpanelshd.com/news.php?subaction=showfull&id=1622633252|url-status=live}}

=Past products=

Vizio has previously produced other products in addition to televisions and soundbars. In 2011, Vizio introduced the Via Tablet and Via Phone, its first tablet and mobile phone products.{{Cite news|last=Kane|first=Yukari Iwatani|date=January 2, 2011|title=Vizio Extends Battle Plan |work=Wall Street Journal|url=https://www.wsj.com/articles/SB10001424052748703820904576057622268407558|access-date=August 20, 2020|issn=0099-9660|archive-date=September 25, 2020|archive-url=https://web.archive.org/web/20200925141938/https://www.wsj.com/articles/SB10001424052748703820904576057622268407558|url-status=live}} The following year, Vizio began producing laptops, creating a lineup of PC computers that came in ultrabook and notebook models.{{Cite web|last=D'Orazio|first=Dante|date=June 14, 2012|title=Vizio's new Notebook and Thin + Light unibody ultrabooks available today for $898 (hands-on)|url=https://www.theverge.com/2012/6/14/3085468/vizio-notebook-thin-light-ultrabook-available-today|access-date=August 20, 2020|website=The Verge |archive-date=November 12, 2020|archive-url=https://web.archive.org/web/20201112025438/http://www.theverge.com/2012/6/14/3085468/vizio-notebook-thin-light-ultrabook-available-today|url-status=live}} Also in 2012, Vizio introduced several HD Android smartphones in Asian markets, including China,{{Cite web|last=H|first=Michael|title=Vizio shows off new HD smartphones for China|url=https://www.phonearena.com/news/Vizio-shows-off-new-HD-smartphones-for-China_id38370|access-date=August 20, 2020|website=Phone Arena |date=January 7, 2013 |archive-date=December 4, 2020|archive-url=https://web.archive.org/web/20201204230550/https://www.phonearena.com/news/Vizio-shows-off-new-HD-smartphones-for-China_id38370|url-status=live}} and began selling the "Vizio Co-Star," a Google TV digital media player.{{Cite web|last=Bishop|first=Bryan|date=January 10, 2012|title=Vizio introduces Google TV-powered VAP430 media streamer (updated: $99?)|url=https://www.theverge.com/2012/1/10/2696210/vizio-google-tv-vap430-media-streamer|access-date=August 20, 2020|website=The Verge |archive-date=August 1, 2020|archive-url=https://web.archive.org/web/20200801025036/https://www.theverge.com/2012/1/10/2696210/vizio-google-tv-vap430-media-streamer|url-status=live}} In 2013, the company released the Vizio Tablet PC, its first Windows 8 tablet.{{Cite web|title=Vizio debuts its first Windows 8 tablet, an 11.6-inch slate with a 1080p display, AMD processor|url=https://www.engadget.com/2013-01-06-vizio-tablet-pc-windows-8-tablet.html|access-date=August 20, 2020|website=Engadget |date=January 6, 2013 |archive-date=October 21, 2020|archive-url=https://web.archive.org/web/20201021051904/https://www.engadget.com/2013-01-06-vizio-tablet-pc-windows-8-tablet.html|url-status=live}} The company stopped producing tablets and computers in 2014.{{Cite web|date=July 14, 2014|title=Vizio rethinking PC strategy in weak market|url=https://www.pcworld.com/article/2453843/vizio-rethinking-pc-strategy-in-weak-market.html|access-date=August 20, 2020|website=PCWorld |archive-date=August 11, 2020|archive-url=https://web.archive.org/web/20200811200101/https://www.pcworld.com/article/2453843/vizio-rethinking-pc-strategy-in-weak-market.html|url-status=live}}

Legal issues

In November 2015, the U.S. Federal Trade Commission (FTC) and Office of the New Jersey Attorney General brought charges against Vizio, alleging it collected non-personal information on its customers and sold it to advertisers.{{Cite news |url=https://www.businessinsider.com/own-a-vizio-smart-tv-its-watching-you-2015-11 |last=Angwin |first=Julia |author-link=Julia Angwin |title=Own a Vizio Smart TV? It's watching you | work=Business Insider | agency=ProPublica | date=November 16, 2015 |archive-date=April 28, 2019 |archive-url=https://web.archive.org/web/20190428093323/https://www.businessinsider.com/own-a-vizio-smart-tv-its-watching-you-2015-11 |url-status=live}}{{Cite news |url=https://www.nytimes.com/2017/02/07/business/vizio-television-vizio-collected-viewers-habits-consent.html |title=Is Your Vizio Television Spying on You? What to Know | last=Maheshwari |first=Sapna |work=The New York Times |date=February 7, 2017 | url-access=limited |issn=0362-4331|archive-date=September 26, 2020 |archive-url=https://web.archive.org/web/20200926152830/https://www.nytimes.com/2017/02/07/business/vizio-television-vizio-collected-viewers-habits-consent.html|url-status=live}} In February 2017, Vizio agreed to pay $2.2 million to settle the charges.{{Cite news |url=https://www.huffpost.com/entry/vizio-settlement_n_589962dee4b0c1284f27e534 | title=Vizio To Pay Millions After Secretly Spying On Customers |last=Visser |first=Nick | work=HuffPost | date=February 7, 2017 |archive-date=January 22, 2021|archive-url=https://web.archive.org/web/20210122070120/https://www.huffpost.com/entry/vizio-settlement_n_589962dee4b0c1284f27e534 |url-status=live}}{{Cite news |url=https://www.washingtonpost.com/business/economy/vizio-agrees-to-pay-22-million-to-settles-ftcs-television-spying-case/2017/02/06/3d4d4b16-ec8f-11e6-9662-6eedf1627882_story.html | title=Vizio agrees to pay $2.2 million to settle FTC's television-spying case | newspaper=The Washington Post | date=February 6, 2017 | archive-date=February 7, 2017 | archive-url=https://web.archive.org/web/20170207184909/https://www.washingtonpost.com/business/economy/vizio-agrees-to-pay-22-million-to-settles-ftcs-television-spying-case/2017/02/06/3d4d4b16-ec8f-11e6-9662-6eedf1627882_story.html | url-status=live}}{{Cite news |url=https://www.chicagotribune.com/business/blue-sky/ct-vizio-tvs-have-been-spying-on-their-owners-the-government-says-20170207-story.html|title=Vizio TVs were spying on their owners, the government says | last=Tsukayama |first=Hayley | work=Chicago Tribune |date=February 7, 2017 | url-access=limited | archive-date=September 18, 2020 |archive-url=https://web.archive.org/web/20200918200256/https://www.chicagotribune.com/business/blue-sky/ct-vizio-tvs-have-been-spying-on-their-owners-the-government-says-20170207-story.html| url-status=live}}{{Cite press release |url=https://www.ftc.gov/news-events/press-releases/2017/02/vizio-pay-22-million-ftc-state-new-jersey-settle-charges-it |last=Henderson | first=Juliana Gruenwald |title=VIZIO to Pay $2.2 Million to FTC, State of New Jersey to Settle Charges It Collected Viewing Histories on 11 Million Smart Televisions without Users' Consent | publisher=Federal Trade Commission | date=February 6, 2017 |archive-date=February 7, 2017|archive-url=https://web.archive.org/web/20170207013532/https://www.ftc.gov/news-events/press-releases/2017/02/vizio-pay-22-million-ftc-state-new-jersey-settle-charges-it | url-status=live}} The settlement required Vizio to delete the data it had captured and update its data collection practices. After the settlement, the company only collected data from TV units that opted in through disclosures.{{Cite news | url=https://www.engadget.com/2017-02-06-vizio-smart-tv-viewing-history-settlement-ftc.html | title=Vizio tracked and sold your TV viewing habits without consent | first=Billy | last=Steele | work=Engadget | date=February 6, 2017 |archive-date=October 26, 2020|archive-url=https://web.archive.org/web/20201026111752/https://www.engadget.com/2017-02-06-vizio-smart-tv-viewing-history-settlement-ftc.html | url-status=live}}

In October 2021, Vizio was sued by the Software Freedom Conservancy for violations of the GNU General Public License by failing to provide source code.{{Cite news |last=Vaughan-Nichols |first=Steven J. |url=https://www.zdnet.com/article/software-freedom-conservancy-sues-vizio-for-gpl-violations/ |title=Software Freedom Conservancy sues Vizio for GPL violations |work=ZDNet | date=October 19, 202 }} SFC stated in the lawsuit that Vizio was "not providing and technical information that copyleft licenses require, Vizio was not even informing its customers about copylefted software and the rights it gives them as consumers."{{Cite web |url=https://sfconservancy.org/copyleft-compliance/vizio.html |title=Current Status of Vizio Case |website=Software Freedom Conservancy }}{{Cite web |title=Vizio lawsuit | url=https://sfconservancy.org/docs/software-freedom-conservancy-v-vizio-complaint-2021-10-19.pdf |website=Software Freedom Conservancy}} On November 29, 2021, Vizio filed a request to remove the case into US federal court.{{Cite web | url=https://www.courtlistener.com/docket/61578720/software-freedom-conservancy-inc-v-vizio-inc/ |title=Docket for Software Freedom Conservancy, Inc. v. Vizio, Inc., 8:21-cv-01943 | website=CourtListener }}{{Cite web |title=First Update on the Vizio lawsuit | url=https://sfconservancy.org/blog/2021/nov/30/vizio-update-0/ | website=Software Freedom Conservancy}} On May 13, 2022, federal district court judge Josephine Staton sided with SFC and granted a motion to send the lawsuit back to Superior Court, to answer breach-of-contract claims.{{cite news | url=https://www.theregister.com/2022/05/16/vizio_gpl_contract/ | title=GPL legal battle: Vizio told it will face contract claims | last=Claburn | first=Thomas | work=theregister.com | date=May 16, 2022}} A trial is expected in September 2025.

Sponsorships

In October 2010, Vizio signed a 4-year contract to sponsor the annual college football Rose Bowl Game in Pasadena, California, beginning with the 2011 Rose Bowl and ending with the 2014 BCS National Championship Game.{{cite news |url=http://www.ocbj.com/news/2010/oct/19/vizio-inc-nabs-four-year-rose-bowl-presenting-spon/ |title=Vizio Nabs Four-Year Rose Bowl Presenting Sponsorship | first=Chris |last=Casacchia |newspaper=Orange County Business Journal |date=October 19, 2010 |archive-date=August 17, 2017 |archive-url=https://web.archive.org/web/20170817131440/http://www.ocbj.com/news/2010/oct/19/vizio-inc-nabs-four-year-rose-bowl-presenting-spon/ |url-status=live}}

When the Rose Bowl contract ended, Vizio signed a contract to sponsor the Fiesta Bowl.{{Cite news |url=https://www.bizjournals.com/phoenix/blog/business/2014/10/vizio-signs-up-for-fiesta-bowl-sponsorship.html |title=Vizio signs up for Fiesta Bowl sponsorship | work=American City Business Journals | date=October 28, 2014 | url-access=subscription |archive-date=April 11, 2021|archive-url=https://web.archive.org/web/20210411030146/http://www.bizjournals.com/phoenix/blog/business/2014/10/vizio-signs-up-for-fiesta-bowl-sponsorship.html|url-status=live}}