Vlad and Niki
{{Short description|YouTube channel operated by Vashketov siblings}}
{{Use dmy dates|date=May 2025}}
{{Use British English|date=May 2025}}
{{Infobox YouTube personality
| name = Vlad and Niki
| caption =
| birth_date = Vladislav "Vlad" Vashketov
{{birth date and age|2013|02|26}}
Miami, Florida, U.S.
Nikita "Niki" Vashketov
{{birth date and age|2015|06|04}}
Miami, Florida, U.S.
Christian "Chris" Vashketov
{{birth date and age|2019|09|11}}
Florida, U.S.
Alice Vashketova
{{birth date and age|2022|01|01}}
Florida, U.S.
| birth_place = Miami, Florida, United States
| nationality = Russian-American
| mother = Victoria Vashketova
| father = Sergey Vashketov
| website =
| channel_handle = VladandNiki
| channel_display_name = Vlad and Niki
| pseudonym = Vlad and Niki
| years_active = 23 April 2018–present
| genre = {{flatlist|
}}
| subscribers = 140 million
| views = 107 billion
| view_date =
| silver_year = 2018
| gold_year = 2018
| diamond_year = 2019
| ruby_year = 2020
| red_diamond_year = 2023
| stats_update = 21 May 2025
}}
Vlad and Niki is a YouTube channel featuring Russian American-born siblings Vladislav Vashketov (born February 26, 2013), Nikita Vashketov (born June 4, 2015), Christian Vashketov (born September 11, 2019), and Alice Vashketova (born January 1, 2022). Their parents, Sergey Vashketov and Victoria Vashketova,{{Cite web |date=2017-02-14 |title=Kidfluencers Vlad and Nikita Tap Haven for Representation |url=https://www.licenseglobal.com/agency-appointments/kidfluencers-vlad-and-nikita-tap-haven-representation |archive-url=https://web.archive.org/web/20211205193605/https://www.licenseglobal.com/agency-appointments/kidfluencers-vlad-and-nikita-tap-haven-representation |archive-date=2021-12-05 |url-status=live |access-date=2020-01-29 |website=www.licenseglobal.com}}{{Cite web |last=Vashketova |first=Victoria |title=Victoria Vashketova (@vsv_viki) • Instagram photos and videos |url=https://www.instagram.com/vsv_viki/ |access-date=2020-01-29 |website=Instagram}} emigrated from Moscow, Russia{{Cite web |last=Carpenter |first=Tierra |date=2021-06-18 |title=Meet VLAD & NIKI– 6 and 8-year-old brothers who star as some of the HIGHEST PAID "Youtubers" |url=https://www.wishtv.com/lifestylelive/these-for-4-and-6-year-old-brothers-are-some-of-the-highest-paid-youtubers/ |archive-url=https://web.archive.org/web/20220310022425/https://www.wishtv.com/lifestylelive/these-for-4-and-6-year-old-brothers-are-some-of-the-highest-paid-youtubers/ |archive-date=2022-03-10 |url-status=live |access-date=2022-04-05 |website=WISH-TV}} and run 21 YouTube channels in 18 languages. The children reside in Miami, Florida, and occasionally in Dubai, United Arab Emirates. Their main channel is the 7th most-viewed and 5th most-subscribed in the world.{{Cite web |title=Top 50 YouTubers sorted by SB Score |url=https://socialblade.com/youtube/top/50 |access-date=2022-04-05 |website=socialblade.com}}
Parent career
Vlad and Niki's parents, Sergey and Victoria, each had different careers. Sergey worked in sales, while Victoria was a homemaker and a former gymnast.
History
Vlad and Nikita started their YouTube channel on April 23, 2018, prompting their father to quit his sales job to help with brands and licensing based on "Vlad Crazyshow" (stylized as "Joker").{{Cite web |last1=Luce |first1=Ivan De |last2=Gray |first2=Julia |date=2021-06-04 |title=Vlad and Niki are two of YouTube's biggest child stars — meet the firm powering their rise in the creator economy |url=https://www.businessofbusiness.com/articles/vlad-and-niki-youtube-creators-child-stars/ |archive-date=2022-03-09 |url-status=live |access-date=2022-03-30 |website=The Business of Business|archive-url=https://web.archive.org/web/20220309050444/https://www.businessofbusiness.com/articles/vlad-and-niki-youtube-creators-child-stars/ }} Their videos include roleplays, vlogging, and advertising.{{Cite web |last1=Leskin |first1=Paige |last2=Haasch |first2=Palmer |date=2021-01-26 |title=From PewDiePie to Shane Dawson, these are the 26 most popular YouTube stars in the world |url=https://www.businessinsider.com/most-popular-youtubers-with-most-subscribers-2018-2 |archive-url=https://web.archive.org/web/20220711125149/https://www.businessinsider.com/most-popular-youtubers-with-most-subscribers-2018-2 |archive-date=2022-07-11 |url-status=live |access-date=2020-01-29 |website=Business Insider}} The channel signed a representation deal with Haven Global, an Australian-based licensing agency, to develop new content, consumer products, and licenses for mobile apps under their brand.{{Cite web |last=Tuchow |first=Ryan |date=2019-10-18 |title=Deals You Missed: Nickelodeon, Disney, Haven |url=https://kidscreen.com/2019/10/18/deals-you-missed-nickelodeon-disney-haven/ |archive-url=https://web.archive.org/web/20210927063930/https://kidscreen.com/2019/10/18/deals-you-missed-nickelodeon-disney-haven/ |archive-date=2021-09-27 |url-status=live |access-date=2020-01-29 |website=kidscreen.com}} They also signed a deal with Playmates Toys, a Hong Kong–based manufacturer, to produce toys under their brand.{{Cite web |date=2020-09-14 |title=Playmates Toys Named Master Toy Merchandiser for 'Vlad & Niki' |url=https://www.licenseglobal.com/festival-licensing/playmates-toys-named-master-toy-merchandiser-vlad-niki |archive-url=https://web.archive.org/web/20210225143535/https://www.licenseglobal.com/festival-licensing/playmates-toys-named-master-toy-merchandiser-vlad-niki |archive-date=2021-02-25 |url-status=live |access-date=2022-02-26 |website=www.licenseglobal.com}} In 2019, the brothers were judged to be the YouTubers making the most money per video at an estimated US$312,000 per video.{{cite web |last1=Massey |first1=Jake |date=2020-03-06 |title=Highest Earning YouTubers Per Video Are Brothers Aged Four And Six |url=https://www.ladbible.com/entertainment/viral-top-youtubers-make-more-than-300000-per-video-study-finds-20200306 |archive-url=https://web.archive.org/web/20211205213402/https://www.ladbible.com/entertainment/viral-top-youtubers-make-more-than-300000-per-video-study-finds-20200306 |archive-date=2021-12-05 |url-status=live |access-date=2020-09-25 |website=LADbible Group}} As of May 9, 2025, they had 139 million subscribers.
References
{{Reflist}}
External links
- {{URL|https://vladandniki.com/}}
Category:American people of Russian descent
Category:American YouTube vloggers
Category:YouTube channels launched in 2018
{{YouTuber-bio-stub}}