Volcom

{{Infobox company

| name = Volcom, LLC

| logo = File:Volcom Circle Stone.svg

| logo_size = 200

| type = Subsidiary

| predecessor =

| successor =

| foundation = {{Start date and age|1991}}, in Orange County, California, U.S.

| founder = Richard Woolcott
Tucker Hall

| defunct = {{End date and age|2025|04|25}}

| fate = {{Unbulleted list|Chapter 11 bankruptcy|Liquidation}} (U.S. Operations Only)

| area_served = Worldwide

| key_people = {{collapsible list|

Richard "Wooly" Woolcott (founder, executive chairman)
Brad Holman (CFO)
Todd Hymel (CEO)
Ryan Immegart, SVP Global Marketing
Mike Aho, Creative Director

}}

| industry = Textile

| locations = 38 (April 2025)

| location_city = Costa Mesa, California

| location_country = U.S.

| num_employees = 1400

| num_employees_year = February 06, 2025

| owner =

| parent = Authentic Brands Group

| divisions = Veeco Productions

| subsid = Volcom Entertainment, Inc.
Volcom logoOwnerElvusOmaresRetail, Inc.

| footnotes = {{cite web|title=Frequently Asked Questions|url=http://shop.volcom.com/Frequently-Asked-Questions/faqs,default,pg.html|work=Volcom|publisher=Volcom, VolcomLogoOwnerElvusOmares(Volcom)Inc|access-date=August 20, 2012|author=Volcom|year=2012|archive-url=https://web.archive.org/web/20120905132635/http://shop.volcom.com/Frequently-Asked-Questions/faqs,default,pg.html|archive-date=September 5, 2012|url-status=dead|df=mdy-all}}{{cite web|title=Volcom, Inc.|url=https://www.sec.gov/Archives/edgar/data/1324570/000119312511068691/d10k.htm#toc148924_1_2010|work=UNITED STATES SECURITIES AND EXCHANGE COMMISSION|access-date=August 20, 2012|author=UNITED STATES SECURITIES AND EXCHANGE COMMISSION|year=2010}}

| homepage = {{URL|https://www.volcom.com/|volcom.com}}

}}

Volcom was an American lifestyle brand that designed, marketed, and distributed boardsports-oriented products. Volcom is headquartered in Costa Mesa, California. The brand was known for its trademark stone logo, its slogan True to This, and the Let the Kids Ride Free campaign.{{cite web|url=http://www.skateboarding.com.au/downunder/brands/volcom/|title=Volcom|publisher=Skateboarding.com.au|access-date=9 November 2012|archive-date=August 29, 2019|archive-url=https://web.archive.org/web/20190829224852/http://www.skateboarding.com.au/downunder/brands/volcom/|url-status=dead}} Todd Hymel is the CEO of Volcom.{{cite web|url=http://business.transworld.net/117659/features/steris-named-volcom-ceo-woolcott-moves-to-executive-chairman/|title=Steris named Volcom CEO, Woolcott moves to executive chairman|publisher=business.transworld.net/|access-date=26 July 2013}}

History

=1991–1995: Origins=

Volcom was founded in 1991 by Richard "Wooly" Woolcott and Tucker "T-Dawg" Hall, who based the ethos of the company on their own experiences with boardsports.{{cite web|title=Frequently Asked Questions|url=http://shop.volcom.com/Frequently-Asked-Questions/faqs,default,pg.html|work=Volcom|publisher=Volcom, Inc|access-date=August 20, 2012|author=Volcom|year=2012|archive-url=https://web.archive.org/web/20120905132635/http://shop.volcom.com/Frequently-Asked-Questions/faqs,default,pg.html|archive-date=September 5, 2012|url-status=dead|df=mdy-all}} In March 1991, the two friends went on a snowboarding trip to Tahoe, U.S., and afterward, they decided to start a clothing company.{{cite web|url=http://www.volcom.com/history/|title=the Volcom story|publisher=volcom.com|access-date=26 July 2013|url-status=dead|archive-url=https://web.archive.org/web/20130801134311/http://www.volcom.com/history/|archive-date=August 1, 2013|df=mdy-all}}

Chet Thomas was the first professional skateboarder to be sponsored by the brand.{{cite web|author1=Kailee Bradstreet|title=UPSTARTS: WRECK WHEELS|url=http://business.transworld.net/151728/features/upstarts-wreck-wheels/|website=TransWorld Business|publisher=TEN|access-date=14 October 2014|date=25 July 2014}} In 1995, Volcom was the first action sports company to create a record label, Volcom Entertainment.{{cite news

|url = http://www.sundancebeach.com/blog/2012/01/story-of-the-stone/

|author = Ryan Richardson

|title = Volcom, the Story of the Stone

|work = Sundance Beach

|publisher = Sundance Beach Magazine

|agency = SundanceBeach.com

|date = January 28, 2012

|access-date = August 21, 2008

}}{{dead link|date=January 2018 |bot=InternetArchiveBot |fix-attempted=yes }}

=1995–2011: IPO, Kering and ABG acquisitions=

In April 2005, the company adopted its current name, "Volcom, Inc." Volcom became a publicly traded entity on June 29, 2005, when Wachovia Securities, D.A. Davidson and Piper Jaffray underwrote an initial public offering on NASDAQ. They priced 4.69 million shares at US$19 a share, raising a total of US$89 million.{{citation needed|date=October 2014}}

In early 2008, Volcom made its first acquisition, taking ownership of Electric Visual Evolution LLC for US$25.3 million.{{cite news

| url = http://www.allbusiness.com/company-activities-management/financial-performance/8894840-1.html

| author = Bellantonio, Jennifer

| title = Volcom to Break into Sunglasses with Buy

| work = Orange County Business Journal

| publisher = Dun & Bradstreet

| agency = AllBusiness.com, Inc

| date = January 28, 2008

| access-date = May 14, 2011 }} In early 2016, Eric Crane acquired the brand from Volcom for an undisclosed amount.{{Cite web|url=https://www.kering.com/en/news/volcom-sells-electric-brand|title=Volcom sells Electric brand|last=Disko|website=www.kering.com|language=en|access-date=2019-05-14}}

On May 2, 2011, PPR (turned Kering in 2013) launched a friendly takeover offer to buy Volcom Inc. for US$24.50 a share, valuing the company at US$608 million.{{cite news

|url = http://www.foxbusiness.com/industries/2011/05/02/ppr-launches-tender-offer-volcom-shares-608-million/

|title = PPR Launches Tender Offer For Volcom Shares For $608 Million

|author = Landauro, Inti

|work = Fox Business – Retail

|publisher = Fox News Channel

|agency = Dow Jones Newswires

|location = Paris

|date = May 2, 2011

|access-date = May 14, 2011

}}{{dead link|date=January 2018 |bot=InternetArchiveBot |fix-attempted=yes }} Volcom's board unanimously backed the PPR offer, and shareholders were advised to tender their shares to the French company.{{citation needed|date=February 2014}}

Since the takeover, Kering has sought to expand and diversify the Volcom brand.{{cite news|url=https://www.bloomberg.com/news/2011-05-02/ppr-buys-volcom-for-607-5-million-to-expand-in-skateboarding-surfing.html|title=PPR CEO Says Volcom Acquisition Shows Scope of Future Lifestyle Deals|publisher=bloomberg.com/|access-date=26 July 2013|first=Andrew|last=Roberts|date=May 2, 2011}} The support from Kering allowed Volcom to launch its first ever closed-toe footwear line in July 2013.{{cite web|url=http://www.shop-eat-surf.com/2013/03/volcom-launches-footwear-collection-for-fall-2013/|title=Volcom launches footwear collection for fall 2013|publisher=shop-eat-surf.com/|access-date=26 July 2013|archive-url=https://web.archive.org/web/20140225192355/http://www.shop-eat-surf.com/2013/03/volcom-launches-footwear-collection-for-fall-2013/|archive-date=February 25, 2014|url-status=dead|df=mdy-all}}

On April 3, 2019, Authentic Brands Group had announced it acquired Volcom from Kering.{{cite web|url=https://www.licenseglobal.com/industry-news/abg-acquires-volcom|title=Abg Acquires Volcom|date=April 3, 2019}}

Retail

Volcom's first retail store was opened on November 23, 2002, in Los Angeles.{{cite web|title=VOLCOM OPENS FIRST RETAIL STORE|url=http://snowboarding.transworld.net/1000028851/photos/photo-gallery/volcom-opens-first-retail-store/|work=Transworld Snowboarding|access-date=August 20, 2012|author=Transworld|date=27 November 2002}} Since then, seven more Volcom stores have opened in the United States, and six more in Canada.{{cite web|url=http://www.volcom.com/stores/|title=Stores|publisher=Volcom|access-date=9 November 2012|archive-url=https://web.archive.org/web/20121116231437/http://www.volcom.com/stores/|archive-date=November 16, 2012|url-status=dead|df=mdy-all}}

Outside America, Volcom has numerous international retail stores including locations in Barcelona, Spain; Hossegor, Bordeaux, and Paris, France; two locations in Bali, Indonesia; Tokyo, Japan; Durban and Pretoria, South Africa; Bangkok, Thailand; London and Falmouth, England; Melbourne, Australia; Buenos Aires, Argentina; Santiago, Chile; Lima, Perú; São Paulo, Brazil; Isla de Margarita, Venezuela; Lisbon, Portugal; Stuttgart, Germany; Davos, Switzerland, Calgary, Edmonton, Vancouver, Winnipeg, and Fort McMurray, Canada, Costa Rica; Amsterdam, the Netherlands and Guam.{{cite web

|url = http://www.volcom.com/news/article.asp?sid=&articleID=2855

|title = Some things art show by Apo Fousek @ Volcom SP (Brazil)

|work = Discover

|publisher = Volcom

|date = September 20, 2008

|access-date = May 14, 2011

|archive-url = https://web.archive.org/web/20110717231324/http://www.volcom.com/news/article.asp?sid=&articleID=2855

|archive-date = July 17, 2011

|url-status = dead

|df = mdy-all

}}

On February 2, 2025, Liberated Brands, owner of Volcom retail stores in the US, filed for Chapter 11 bankruptcy protection, listing assets and liabilities between $100 million and $500 million. The company announced the closure of all remaining Volcom locations in the US, with liquidation sales beginning a week before the bankruptcy.{{Cite web|url=https://shop-eat-surf-outdoor.com/news/liberated-brands-files-for-chapter-11-bankruptcy/603586/|title=Liberated Brands Files for Chapter 11 Bankruptcy|first=Tiffany|last=Montgomery|date=February 3, 2025|access-date=February 3, 2025|website=Shop Eat Surf Outdoor|language=en}}

Teams

=Surfing=

File:Volcomdiamant.jpg featuring the Volcom logo.]]

Laura Coviella
Noa Deane
Dusty Payne
Balaram Stack
Mitch Coleborn
Gony Zubizarreta
Parker Coffin
Andrew Doheny
Ozzy Wright
Nate Tyler
Yago Dora
Ryan Burch
Gavin Beschen
Kobi Clements
Joan Duru
Maud Le Car
Coco Ho

Jack Robinson

=Skateboarding=

Pedro Barros
Alec Majerus
Rune Glifberg
Dustin Dollin
Caswell Berry
Daan Van Der Linden
Colin Provost
Grant Taylor
Dane Burman
Jackson Pilz
Axel Cruysberghs
Omar Hassan
Victor Cortez
CJ Collins
Chima Ferguson
Chris Pfanner
Simon Bannerot
Milton Martinez
Rachelle Vinberg
David Gravette
Stella Reynolds {{Cite web |url=https://www.volcom.com/blogs/ambassadors/stella-reynolds/ |title=Stella Reynolds - Skate - Ambassadors - Volcom – Volcom US |access-date=July 14, 2020 |archive-date=July 17, 2020 |archive-url=https://web.archive.org/web/20200717063325/https://www.volcom.com/blogs/ambassadors/stella-reynolds/ |url-status=dead }}

=Snowboarding=

Ryan Immegart (Volcom's first sponsored snowboarder)
Pat Moore{{Cite web|url=https://onboardmag.com/features/lists/10-well-known-snowboarders-who-dont-have-a-board-sponsor-but-totally-should.html/7|title=6. Pat Moore | 10 Well Known Snowboarders who don't have a Board Sponsor (But Totally Should) - Page 7 of 11}}
Bryan Iguchi
Curtis Ciszek{{Cite web|url=http://www.espn.com/action/snowboarding/blog/_/post/7385041/look-calling-curtis-ciszek|title=Look Who's Calling Volcom Northwest Retrospect wonderboy Curtis Ciszek|website=X Games}}
Dylan Alito{{Cite web|url=https://www.snowboarder.com/featured/volcom-snow-ip2-dylan-alito/|title=Volcom Snow IP2: Dylan Alito|date=November 1, 2012}}
Elena Hight{{Cite web|url=https://openbeast.com/4368|title=Elena Hight}}
Hailey Langland{{Cite web|url=http://xgames.espn.com/article/22003137/hailey-langland|title=X Games Aspen 2018 Preview: Hailey Langland|website=X Games}}
Jamie Lynn{{Cite web|url=https://www.snowboarder.com/featured/1910-interview-jamie-lynn-scophs-latest-collab/|title=1910 Interview: Jamie Lynn and Scoph's Latest Collabh|date=July 12, 2018}}
Markus Keller{{cite web | url=https://www.redbull.com/us-en/interview-with-markus-keller-part-2 | title=Interview with a Pipe Master – part 2 | website=Red Bull}}
Mike Ravelson{{Cite web|url=https://www.communityadvocate.com/2016/08/07/shrewsbury-is-home-to-one-of-the-worlds-best-snowboarders/|title=Shrewsbury is home to one of the world's best snowboarders |website=Community Advocate|date=August 8, 2016}}
Scott Blum{{Cite web|url=https://www.snowboarder.com/featured/volcoms-ip2-scott-blum-full-part/|title=Volcom's IP2: Scott Blum Full Part|date=October 1, 2012}}
Arthur Longo
Terje Haakonsen
Torgeir Bergrem
Marcus Kleveland{{Cite web|url=https://www.volcom.com/blogs/ambassadors/marcus-kleveland/|title = Marcus Kleveland}}
Reid Smith{{Cite web|url=https://www.msn.com/en-us/sports/more-sports/legally-stoned---benny-milam-cody-warble-and-reid-smith-at-mt-hood/ar-BBMilBr|title=Legally Stoned - Benny Milam, Cody Warble and Reid Smith at Mt. Hood|website=www.msn.com}}
Scotty James{{Cite web|url=https://www.methodmag.com/news/scotty-james-joins-volcom-global-snow-team.html|title=Scotty James Joins Volcom Global Snow Team|website=www.methodmag.com}}

Volcomunity

Volcomunity is an online space for Volcom ambassadors—singers, models, and designers to blog about their lives. Natalie Suarez, Jennifer Herrema, Billie Edwards, Elle Green, Mike Correia, Stephanie Cherry, Amy Smith, Zoe Grisedale-Sherry and Hannah Logic are Volcom ambassadors.{{cite web|url=http://www.volcomunity.com/contributor/natalie-suarez/|title=Natalie Suarez|publisher=volcomunity.com/|access-date=26 July 2013|archive-url=https://web.archive.org/web/20130801083640/http://www.volcomunity.com/contributor/natalie-suarez/|archive-date=August 1, 2013|url-status=dead|df=mdy-all}}

In 2012, Volcom collaborated with Volcom ambassadors POSSO for the second time. POSSO is described by the brand as "2 best friends from Northern California with a love for art, design, fashion, and music." The collection included dresses and a bikini outfit.{{cite web|author1=MELISSA BORDENAVE|title=THE STITCH: NEW POSSO X VOLCOM COLLECTION|url=http://people.activerideshop.com/the-stitch-new-posso-x-volcom-collection|website=Active Ride Shop Blog|publisher=ASLU LLC|access-date=14 October 2014|date=27 February 2012}}

Events

=2013 Volcom Pipe Pro Event=

The 2013 Volcom Pipe Pro surf competition that took place between January 27 and February 7, 2013, has been designated as a Deep Blue Surfing Event as it completed the ASP (Association of Surfing Professionals) Green Guidelines Recommendations. The event strove to reduce the environmental impacts of a professional surfing contest and to provide social benefits for the local community.{{cite web |url=http://sustainablesurf.org/volcom-pipe-pro-2013/ |title=Volcom Pipe Pro -2013- Sustainability Report |work=SustainableSurf |access-date=26 July 2013 |year=2013}}

=2014 Volcom Pipe Pro Event=

The 2014 Volcom Pipe Pro surf competition took place between January 26 and February 7, 2014, at the Banzai Pipeline with waves at 8–12 feet, and was televised on Saturday, June 7, 2014, on NBC. The competition is an ASP, WQS (World Qualifying Series) 5-Star Event with a $130,000 prize purse, and once again has been designated as a Deep Blue Surfing Event, working with Sustainable Surf, a waste diversion company.https://www.surftoday.com/environment/10465-volcom-pipe-pro-gets-green-label{{Dead link|date=July 2018 |bot=InternetArchiveBot |fix-attempted=yes }}

Philanthropy

Volcom created the "V.Co-logical Series" collection, whereby one percent of sales are donated to environmentally focused non-profit organizations. The company is a member of the "1% for the Planet" initiative.{{cite web|url=http://newfuture.volcom.com/2013/04/volcom-2013-sustainability-update/|title=Volcom 2013 Sustainability Update|publisher=newfuture.volcom.com/|access-date=26 July 2013}}

In 2011, Volcom collaborated with Krochet Kids International, an organization that seeks to reduce poverty. Volcom sold handmade clothes from Uganda and some of the revenue was donated to Krochet Kids International.{{cite web|url=http://www.volcom.com/news/article.asp?articleID=5351|title=Volcom x Krochet Kids Fall 2011|publisher=volcom.com/|access-date=26 July 2013|archive-url=https://web.archive.org/web/20131007030123/http://www.volcom.com/news/article.asp?articleID=5351|archive-date=October 7, 2013|url-status=dead|df=mdy-all}}

Awards

In 2003, Woolcott was named the Surf Industry Manufacturers Association Individual Achiever of the Year. In 2004, Woolcott was inducted into the National Scholastic Surfing Association Hall of Fame.

In 2010, Volcom won the TransWorld Business Industry and Retail Award: “Brand of the Year”.{{cite web|url=http://surf.transworld.net/1000095434/news/volcom-and-vans-claim-two-tw-biz-awards-each/|title=Volcom and Vans claim two TW Biz awards each|publisher=surf.transworld.net/|access-date=26 July 2013}} Also in 2010, Woolcott was nominated for the Entrepreneur of the Year Award at Chapman University by the Leatherby Entrepreneurship Center.{{cite web|url=http://business.transworld.net/34909/news/volcom-ceo-woolcott-named-oc-entrepreneur-of-the-year/|title=Volcom CEO Woolcott OC entrepreneur of year|publisher=business.transworld.net/|access-date=26 July 2013}}