WAMR-FM

{{short description|Spanish-language adult contemporary radio station in Miami}}

{{Use American English|date=February 2025}}

{{Use mdy dates|date=January 2025}}

{{Infobox radio station

| name = WAMR-FM

| logo = WAMR amor107.5 logo.png

| logo_upright = .8

| city = Miami, Florida

| country = US

| area = South Florida

| branding = Amor 107.5

| frequency = {{frequency|107.5|MHz}} {{HD Radio}}

| airdate = {{start date and age|1974|6|7}}

| language = Spanish

| format = Adult contemporaryLatin poptropical music

| subchannels = {{ubl|HD2: WAQI simulcast (Spanish talk/classic hits)|HD3: Rock en español|HD4: WRTO-FM simulcast (Spanish tropical)}}

| erp = {{val|93000|u=watts|fmt=commas}}

| haat = {{convert|307|m|ft|sp=us}}

| class = C1

| facility_id = 61658

| coordinates = {{coord|25|58|02|N|80|12|34|W|region:US-FL|display=inline,title}}

| callsign_meaning = Amor

| former_callsigns = {{ubl|WIGL (1974–1979)|WQBA-FM (1979–1995)}}

| affiliations =

| owner = Uforia Audio Network

| licensee = Univision Radio Illinois, Inc.

| sister_stations = {{ubl|Radio: WRTO-FM|TV: WLTV-DT, WAMI-DT}}

| webcast = [http://archivo.univision.com/contentroot/locales/radio/jhtml/NOMETA_stream.jhtml?station=WAMRFM&city=Miami Listen live]

| website = {{url|http://amor1075fm.univision.com/}}

| licensing_authority = FCC

}}

WAMR-FM (107.5 MHz) is a commercial radio station in Miami, Florida. It airs a Spanish AC and tropical music radio format aimed at Spanish-speaking adults. The station is owned by Univision Radio with the license held by Univision Radio Illinois, Inc.{{cite web|url=http://www.fcc.gov/fcc-bin/fmq?call=WAMR-FM |title=WAMR-FM Facility Record |work=United States Federal Communications Commission, audio division }} The station also broadcasts on HD radio.{{cite web|url=http://www.hdradio.com/ |title=HD Radio Station Guide |work=HD Radio |publisher=iBiquity }}

The transmitter is off NW 207th Street in Miami.[https://radio-locator.com/cgi-bin/patg?id=WAMR-FM Radio-Locator.com/WAMR-FM] The call sign WAMR refers to the Spanish word amor, which means "love".

History

On June 7, 1974, the station first signed on as WIGL. It was the FM sister station to AM 1260 WWOK (now WSUA), both owned by the Mission East Company, and airing a country music format.[http://www.americanradiohistory.com/Archive-BC-YB/1975/C%201%201975%20Radio.pdf Broadcasting Yearbook 1975 page C-39] In 1979, the station was acquired by Susquehanna Radio, which switched it to a Spanish-language Top 40/Dance format as WQBA-FM ("Super Q"), sister to WQBA 1140 AM.[http://www.americanradiohistory.com/Archive-BC-YB/1981/Ca%20Facilities%20of%20Radio%201981%20A-M.pdf Broadcasting Yearbook 1981 page C-49] By the late 1980s, the station had shifted to a Spanish adult contemporary sound.

In 1995, the call letters were changed to WAMR-FM and the station began calling itself "Amor". At this point, the format was mostly romantic ballads by artists such as Julio Iglesias and Gloria Estefan. A similar format was launched one dial position away, on 106.7 WRMA (now WXDJ) whose call letters stood for "Romantica." Both stations enjoyed much success with adult Spanish-speaking listeners in Miami.

In 2003, WAMR-FM was bought by Univision Radio.[http://www.americanradiohistory.com/Archive-BC-YB/2010/D1-2010-BC-YB-7.pdf Broadcasting Yearbook 2010 page D-143] The company's television headquarters was already based in Miami and the acquisition of several Spanish-language Miami radio stations helped the company move into radio ownership. By this time, the station had moved away from its soft ballad sound, playing more uptempo international and tropical hits but still aimed at an adult audience. WAMR-FM remains one of the Miami radio market's top rated stations.

Image:WAMR-FM Amor.svg

References

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