WRTO-FM
{{Redirect|WURM|other uses|Wurm (disambiguation)}}
{{Use mdy dates|date=January 2025}}
{{Infobox radio station
| name = WRTO-FM
| logo = WRTO-FM logo.png
| city = Goulds, Florida
| area = Miami-Fort Lauderdale-Hollywood
| branding = Mix 98.3
| frequency = 98.3 MHz {{HD Radio}}
| repeater = 107.5 WAMR-HD4 (Miami)
| subchannels = HD2: Rock en español
HD4: TUDN Radio
| airdate = {{start date|1976|2}} (as WGLY)
| language = Spanish
| format = Tropical music
| power =
| erp = 100,000 watts
| haat = 429 meters (1407 ft)
| class = C
| facility_id = 37253
| coordinates = {{coord|25|32|24.00|N| 80|28|7.00|W|region:US-FL_type:landmark}}
| callsign_meaning = "{{lang|es|Ritmo}}" ("rhythm" in Spanish)
| former_callsigns = {{ubl|WGLY (1976–1984)|WTHM (1984–1988)|WAQI-FM (1988–1990)|WRTO (1990–2003)|WRTO-FM (2003–2010)|WURM (2010)}}
| affiliations =
| owner = Uforia Audio Network
| licensee = Univision Radio Stations Group, Inc.
| sister_stations = Radio: WAMR-FM
TV: WLTV-DT, WAMI-DT
| webcast = [http://archivo.univision.com/contentroot/locales/radio/jhtml/NOMETA_stream.jhtml?station=WRTOFM&city=Miami Listen Live]
| website = [http://mix983.univision.com mix983.univision.com]
| licensing_authority= FCC
}}
WRTO-FM (98.3 MHz "Mix 98.3") is a commercial FM radio station licensed to Goulds, Florida, and serving the Miami-Fort Lauderdale-Hollywood radio market. The station airs a tropical music radio format, broadcasting in Spanish. It is owned by Uforia Audio Network under the name Univision Radio Stations Group, Inc.{{cite web|url=http://www.fcc.gov/fcc-bin/fmq?call=WRTO-FM |title=WRTO-FM Facility Record |work=United States Federal Communications Commission, audio division}}{{cite web|url=http://www1.arbitron.com/sip/displaySip.do?surveyID=SU10&band=fm&callLetter=WRTO-FM|title=WRTO-FM Station Information Profile|publisher=Arbitron}}
WRTO-FM's studios and offices are in Coral Gables, Florida and the transmitter is off Coconut Palm Drive (SW 248th Street) in Homestead. WRTO-FM is a Class C FM station with an effective radiated power (ERP) of 100,000 watts from a tower at 1407 feet (429.1 m) in height above average terrain (HAAT). The signal reaches from north of Fort Lauderdale to Marathon Key.[https://radio-locator.com/cgi-bin/patg?id=WRTO-FM Radio-Locator.com/WRTO-FM]
The station also broadcasts using the HD radio format.{{cite web|url=http://www.hdradio.com/ |title=HD Radio Station Guide |work=HD Radio |publisher=iBiquity}} Its logo looks similar to KBBT in San Antonio, Texas.
History
In February 1976, the station went on the air as WGLY.[http://www.americanradiohistory.com/Archive-BC-YB/1979/C-1%20Radio%20Broadcasting%20Yearbook%201979-12.pdf Broadcasting Yearbook 1979 page C-43] It was owned by the Fine Arts Broadcasting Company and aired a contemporary Christian music format. WGLY could only operate with 1,100 watts from a height of 460 feet, limiting its signal to southern Dade County, Florida. For a short time, the station switched to a smooth jazz format.
On November 1, 1984, the station changed to an urban contemporary format as WTHM "Rhythm 98."[http://www.americanradiohistory.com/Archive-BC-YB/1988/B-Radio-Ala-Mt-1988-YB.pdf Broadcasting Yearbook 1988 page B-68] In 1986, the station was bought by Mambisa Broadcasting, which also owned AM 710 WAQI, a Spanish language news/talk outlet in Miami. On January 22, 1988, the FM station flipped to Spanish adult contemporary, and on September 15, 1988, its call sign was switched to WAQI-FM to match its AM sister station.[http://www.americanradiohistory.com/Archive-BC-YB/1989/B-1%20Radio%20Ala%20to%20Mont%201989-5.pdf Broadcasting Yearbook 1989 page B-61]
On April 16, 1990, the station changed call letters to WRTO, to reflect its younger, more rhythmic sound. The call sign stands for "ritmo", the Spanish word for "rhythm."
In the mid-1990s, the Federal Communications Commission relaxed its rules which had limited the maximum power permitted for Class A FM frequencies. WRTO at 98.3 MHz, had been on a channel only for Class A stations. But it applied for and received a construction permit to greatly increase its power to 100,000 watts, to match other prominent Miami-area FM stations, and allowing it to become a Class C station.
In 2003, the current owner, Univision Radio, acquired WRTO. On October 21, 2003, the call sign was changed to WRTO-FM, concurrent with a Univision-owned AM station in Chicago becoming WRTO. The signal upgrade was completed a short time after Univision's take over. On June 24, 2010, the call letters switched to WURM, and on July 28, 2010, back to the current WRTO-FM.{{cite web|url=http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/call_hist.pl?Facility_id=37253&Callsign=WRTO-FM |title=WRTO-FM Call Sign History |work=United States Federal Communications Commission, audio division}}
References
{{reflist}}
External links
- {{FM station data|37253|WRTO-FM}}
{{Miami Radio}}
{{Spanish Radio Stations in Florida}}
{{Univision Communications}}
Category:Univision Radio Network stations
Category:1976 establishments in Florida