WAWW-LD
{{Short description|Television station in Rochester, New York}}
{{Use mdy dates|date=January 2025}}
{{Infobox television station
| name = WAWW-LD
| location = Rochester, New York
| country = United States
| digital = 30 (UHF)
| owner = Squirrel Broadcasting Company
| subchannels = 30.1 HSN 30.2 Story Television 30.3 Cornerstone Television 30.4 Binge TV{{cite web|url=https://www.rabbitears.info/market.php?request=print_station&facility_id=27573|title=RabbitEars query for WAWW-LD|website=rabbitears.info|access-date=March 7, 2022|archive-date=March 6, 2022|archive-url=https://web.archive.org/web/20220306182814/https://www.rabbitears.info/market.php?request=print_station&facility_id=27573|url-status=live}}
| former_callsigns = {{ubl|W38AW (1990–1995)|WAWW-LP (1995–2021)}}
| airdate = {{start date|1990|04|20}}
| former_channel_numbers = {{ubl|Analog: 38 (1990–2004)|20 (2005–2021)}}
| facility_id = 27573
| erp = 15 kW
| haat = {{convert|105.6|m|ft|1|abbr=on}}
| coordinates = {{coord|43|8|7|N|77|35|6|W}}
| licensing_authority = FCC
}}
WAWW-LD (channel 30) is a low-power television station licensed to serve Rochester, New York, United States. The station is owned by Squirrel Broadcasting Company, a joint venture of James Smisloff and New York radio and TV station owner Craig Fox. Its main subchannel broadcasts HSN.
History
Hometown Vision, Inc., received a construction permit on July 31, 1989, to build a new low-power TV station on channel 38 in Rochester with call sign W38AW. Construction began by year's end on the new station's studios on Monroe Avenue.{{Cite news|url=https://www.newspapers.com/clip/97141878/rochesters-6th-tv-station-is-set-to-air/|date=December 21, 1989|page=1A, [https://www.newspapers.com/clip/97141978/ 16A]|first=Charles|last=Dorland|title=Rochester's 6th TV station is set to air in March|newspaper=Democrat and Chronicle|location=Rochester, New York|via=Newspapers.com|access-date=March 7, 2022|archive-date=March 10, 2022|archive-url=https://web.archive.org/web/20220310213421/https://www.newspapers.com/clip/97141878/rochesters-6th-tv-station-is-set-to/|url-status=live}} Test broadcasts began April 20, 1990, with All News Channel as a primary program source and the station filling the last 30 minutes of each hour with local and national syndicated shows.{{Cite news|url=https://www.newspapers.com/clip/97142020/new-low-power-tv-channel-signs-on-today/|date=April 20, 1990|page=1C|first=Charles|last=Dorland|title=New low-power TV channel signs on today in Rochester|newspaper=Democrat and Chronicle|location=Rochester, New York|via=Newspapers.com|access-date=March 7, 2022|archive-date=March 7, 2022|archive-url=https://web.archive.org/web/20220307224450/https://www.newspapers.com/clip/97142020/new-low-power-tv-channel-signs-on-today/|url-status=live}} The station's fare also included dubbed South American soap operas, 1920s movies, and professional wrestling.{{Cite news|url=https://www.newspapers.com/clip/97142235/microwave-breakdown-kos-w38aw-honeoye/|date=January 19, 1993|page=2C|first=Jim|last=Orr|title=Microwave breakdown KO's W38AW; Honeoye boy's story on '911'|newspaper=Democrat and Chronicle|location=Rochester, New York|via=Newspapers.com|access-date=March 7, 2022|archive-date=March 7, 2022|archive-url=https://web.archive.org/web/20220307224451/https://www.newspapers.com/clip/97142235/microwave-breakdown-kos-w38aw-honeoye/|url-status=live}} Programming from HSN began to appear on W38AW in 1994.{{Cite news|url=https://www.newspapers.com/clip/97142375/top-rated-roseanne-rates-no-1-for-fil/|date=June 29, 1994|page=2C|first=Eugene|last=Marino|title=Top-rated 'Roseanne' rates No. 1 for filth in media survey|newspaper=Democrat and Chronicle|location=Rochester, New York|via=Newspapers.com|access-date=March 7, 2022|archive-date=March 10, 2022|archive-url=https://web.archive.org/web/20220310213412/https://www.newspapers.com/clip/97142375/top-rated-roseanne-rates-no-1-for/|url-status=live}}
In 1995, Hometown Vision sold W38AW for $125,000 to Kaleidoscope Affiliates of Little Rock, Arkansas.{{Cite news|url=https://www.newspapers.com/clip/97142486/channel-38s-vanishing-act-may-end-soon/|date=August 31, 1995|page=1C|first=Joe|last=DeChick|title=Channel 38's vanishing act may end soon|newspaper=Democrat and Chronicle|location=Rochester, New York|via=Newspapers.com|access-date=March 7, 2022|archive-date=March 7, 2022|archive-url=https://web.archive.org/web/20220307224447/https://www.newspapers.com/clip/97142486/channel-38s-vanishing-act-may-end-soon/|url-status=live}} Kaleidoscope owned a service known as "America's Disability Channel", which channel 38 began to air as Kaleidoscope's 16th such station; the service included programs with audio description for the visually impaired and closed captioning for the hearing impaired.{{Cite news|url=https://www.newspapers.com/clip/97142625/visually-and-hearing-impaired-get-their/|date=October 18, 1995|page=2C|first=Eugene|last=Marino|title=Visually- and hearing-impaired get their own channel|newspaper=Democrat and Chronicle|location=Rochester, New York|via=Newspapers.com|access-date=March 7, 2022|archive-date=March 10, 2022|archive-url=https://web.archive.org/web/20220310213428/https://www.newspapers.com/clip/97142625/visually-and-hearing-impaired-get/|url-status=live}} The call letters were changed to WAWW-LP in December 1995, when the Federal Communications Commission (FCC) permitted the use of conventional four-letter call signs by low-power television stations. Kaleidoscope Affiliates changed its name in 1998 to Equity Broadcasting Corporation. Equity then sold WAWW-LP to Venture Technologies Group in January 2002.{{cite web|url=https://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/forms/prod/cdbsmenu.hts?context=25&appn=100590398&formid=345&fac_num=27573|title=BALTTL-20011207ABF Application for Transfer of Control|date=December 7, 2001|access-date=March 6, 2022|website=fcc.gov|archive-date=March 10, 2022|archive-url=https://web.archive.org/web/20220310213415/https://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/forms/prod/cdbsmenu.hts?context=25&appn=100590398&formid=345&fac_num=27573|url-status=live}}
After moving to channel 20 in 2005 due to displacement by the digital facility of WKBW-TV in Buffalo, Squirrel acquired WAWW-LP from Venture for $10,000.{{cite news|url=https://www.nexttv.com/news/deals-72544|title=Deals|work=Broadcasting & Cable|date=April 2, 2005|access-date=March 6, 2022|archive-date=March 8, 2022|archive-url=https://web.archive.org/web/20220308003615/https://www.nexttv.com/news/deals-72544|url-status=live}} It continued to broadcast in analog until the final shut-off date for low-power stations in the United States, July 13, 2021,{{cite web|url=https://enterpriseefiling.fcc.gov/dataentry/public/tv/draftCopy.html?displayType=html&appKey=25076f917b323260017b3c8c28c80cfb&id=25076f917b323260017b3c8c28c80cfb&goBack=N|title=LMS #157034 Request for Silent Authority of an Analog LPTV Station Application|date=August 12, 2021|access-date=March 6, 2022|website=FCC Licensing and Management System|archive-date=March 7, 2022|archive-url=https://web.archive.org/web/20220307025645/https://enterpriseefiling.fcc.gov/dataentry/public/tv/draftCopy.html?displayType=html&appKey=25076f917b323260017b3c8c28c80cfb&id=25076f917b323260017b3c8c28c80cfb&goBack=N|url-status=live}} and resumed broadcasting in digital for the first time by the start of December.{{cite news|url=https://enterpriseefiling.fcc.gov/dataentry/public/tv/draftCopy.html?displayType=html&appKey=25076ff37d47a354017d7c71046c6b6b&id=25076ff37d47a354017d7c71046c6b6b&goBack=N|title=LMS #176717 License To Cover for LPTV Station Application|date=December 2, 2021|access-date=March 6, 2022|website=FCC Licensing and Management System|archive-date=March 6, 2022|archive-url=https://web.archive.org/web/20220306182815/https://enterpriseefiling.fcc.gov/dataentry/public/tv/draftCopy.html?displayType=html&appKey=25076ff37d47a354017d7c71046c6b6b&id=25076ff37d47a354017d7c71046c6b6b&goBack=N|url-status=live}}
References
{{reflist}}
External links
- {{FCC-LMS-Facility|27573|WAWW-LD}}
{{Rochester TV}}
{{Craig Fox}}
Category:Television channels and stations established in 1990