WLFV
{{short description|K-Love radio station in Midlothian–Richmond, Virginia}}
{{for|the Ettrick, Virginia radio station that held the call sign WLFV at 93.1 from 2006 to 2014|WWLB}}
{{use mdy dates|date=October 2022}}
{{Infobox radio station
| logo = KLOVE 2014.svg
| logo_size = 200px
| name = WLFV
| city = Midlothian, Virginia
| area = Richmond, Virginia
| branding = K-Love
| frequency = 98.9 MHz
| airdate = November 22, 1971 (as WJMA-FM)
| format = Contemporary Christian
| erp = 4,800 watts
| haat = {{convert|227.4|m|ft|sp=us}}
| class = B1
| facility_id = 54872
| coordinates =
| callsign_meaning = WoLF Virginia (previous format)
| former_callsigns = WJMA-FM (1971–1984)
WVJZ (1984–1990)
WJMA-FM (1990–2004)
WCUL (2004–2005)
WWLB (2005–2014)
| former_frequencies = 96.7 MHz (1971–2001)
| affiliations =
| owner = Educational Media Foundation
| licensee =
| sister_stations = WARV-FM, WKYV
| webcast = [http://www.klove.com/listen/player.aspx Listen Live]
| website = [http://www.klove.com/ klove.com]
}}
WLFV (98.9 MHz) is a commercial FM radio station, licensed to Midlothian, Virginia and serving the Greater Richmond Region. The station is branded as "K-Love" and features a Contemporary Christian format. The station is owned by Educational Media Foundation (EMF). WLFV's transmitter is off Basie Road in Henrico, Virginia.{{Cite web|url=http://radio-locator.com/cgi-bin/patg?id=WLFV-FM|title=WLFV-FM Radio Station Coverage Map}}
History
WJMA-FM signed on November 22, 1971, on 96.7 MHz from Orange, Virginia. It was co-owned with WJMA (1340 AM, now WVCV). In 2003, the station ended up in the hands of Maniquad Communications, which at the time was the owner of rimshots WBBT-FM in Powhatan and WARV-FM in Petersburg. Maniquad filed to move WJMA-FM to 98.9 FM in Richmond proper, and the station began broadcasting from its new facilities in March 2005.{{cite web|title=WLFV Facility Data|url=https://fccdata.org/?facid=54872|website=FCCData}}
Prior to becoming K-Love in 2017, WLFV was owned by Alpha Media. The station featured a country music format branded as "The Wolf," and was simulcast on co-owned WARV-FM. On December 5, 2016, EMF filed an application with the FCC to purchase both WLFV and WARV-FM for $2 million.[https://radioinsight.com/blog/headlines/109556/alpha-sells-richmond-pair-to-emf/ Alpha Sells Richmond Pair to EMF]
On March 22, 2017, following the consummation of EMF's purchase, WLFV began stunting, directing listeners to sister station WWLB (the classic country-formatted "Hank FM").[https://radioinsight.com/headlines/117066/alpha-shakes-richmond-cluster/ Alpha Shakes Up Richmond Cluster] Radioinsight - March 22, 2017 On March 23, 2017, WLFV went silent in advance of its impending flip to K-Love.{{Cite tweet|user=VARTV|number=845222967214788608|title=#rva #VARTV|access-date=2017-03-25|language=en|date=2017-03-24}}
WLFV remained off the air for three weeks while EMF repaired a failed satellite dish mount.{{cite web|title=Notification of Suspension of Operations|url=https://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/forms/prod/cdbsmenu.hts?context=25&appn=101754090&formid=910&fac_num=54872|website=FCC Licensing Database|access-date=18 April 2017}} Finally, on April 14, 2017, WLFV returned to the airwaves as K-Love.{{cite tweet|user=leecostic|number=853083598831976448|title=@VARTV @radioinsight So @KLOVERadio is finally on the air on 98.9 in Richmond, VA. Apparently keeping WLFV calls from "The Wolf"...|date=2017-04-14|access-date=18 April 2017}} Despite the change in ownership and format, the station retained its WLFV call letters.
References
{{Reflist|30em|refs=
{{cite web|url=http://www1.arbitron.com/sip/displaySip.do?surveyID=SP15&band=fm&callLetter=WLFV|title=Arbitron Station Information Profiles|access-date=July 6, 2015|work=Nielsen Audio/Nielsen Holdings}}
{{cite web|url=http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/call_hist.pl?Facility_id=54872&Callsign=WLFV|title=Call Sign History|access-date=July 6, 2015|work=Federal Communications Commission, audio division}}
{{cite web|url=http://transition.fcc.gov/fcc-bin/fmq?call=WLFV|title=WLFV Facility Record|access-date=April 6, 2017|work=Federal Communications Commission, audio division}}
}}
External links
- {{FM station data|54872|WLFV}}
{{Richmond Radio}}
{{K-LOVE}}
Category:1971 establishments in Virginia
Category:Radio stations established in 1971
Category:Educational Media Foundation radio stations
Category:K-Love radio stations
Category:Contemporary Christian radio stations in the United States
{{Virginia-radio-station-stub}}