WWLB

{{for|the radio station in Midlothian, Virginia, that held the call sign WWLB at 98.9 FM from 2005 to 2014|WLFV}}

{{Use mdy dates|date=January 2025}}

{{Infobox radio station

| name = WWLB

| logo = VPM Music logo.png

| city = Ettrick, Virginia

| country = US

| area = {{ubl|Petersburg, Virginia|Richmond, Virginia}}

| branding = VPM Music

| frequency = 93.1 MHz

| airdate = {{start date|2001}} (as WJZV)

| format = Public radio

| erp = 5,200 watts

| haat = {{convert|106|m|ft|sp=us}}

| class = A

| facility_id = 76313

| licensing_authority = FCC

| coordinates = {{coord|37|16|21.5|N|77|33|58|W|type:landmark_region:US-VA|display=inline,title}}

| callsign_meaning = "Liberty" (former branding of 98.9 FM)

| former_callsigns = {{ubl|WJZV (2000–2006)|WLFV (2006–2014)}}

| affiliations =

| owner = VPM Media Corporation

| licensee =

| sister_stations = WBBT-FM, WCVE-FM

| webcast = {{listenlive|1=https://vpm.org/listen/stream?channel=music}}

| website = {{URL|http://vpm.org}}

}}

WWLB (93.1 FM) is a non-commercial broadcast radio station licensed to Ettrick, Virginia, serving the PetersburgRichmond area. WWLB is owned and operated by VPM Media Corporation.{{cite web|url=http://transition.fcc.gov/fcc-bin/fmq?call=WWLB|title=WWLB Facility Record|work=Federal Communications Commission, audio division}} Along with sister station WBBT-FM in Powhatan, the station is branded as VPM Music, and is a companion service of the area's flagship NPR station, WCVE-FM. WWLB serves the southern portion of the Richmond market, while WBBT serves the northern portion.

History

On October 20, 2014, WLFV changed their format from country (as "The Wolf"), which moved to sister station WWLB (98.9 FM), to classic country, branded as "93.1 Hank FM".[http://radioinsight.com/blog/headlines/netgnomes/90125/alpha-bullish-on-country-in-richmond/ Alpha Reboots Richmond Cluster] The following day, the FCC authorized a swap of callsigns between the stations at 93.1 FM (now WWLB) and 98.9 FM (now WLFV).

On December 20, 2017, Commonwealth Public Broadcasting Corporation announced that they would acquire WWLB and WBBT-FM from Alpha Media, with the intention of moving WCVE-FM's music programming to the stations.{{Cite news|url=http://ideastations.org/pressroom/commonwealth-public-broadcasting-acquires-two-radio-stations|title=Commonwealth Public Broadcasting Acquires Two Radio Stations|last=Jones|first=Gabrielle|date=2017-12-19|work=Community Idea Stations|access-date=2017-12-20|language=en}}[https://radioinsight.com/headlines/121872/alpha-media-sells-richmond-pair-commonwealth-public-broadcasting/ Alpha Media Sells Richmond Pair To Commonwealth Public Broadcasting] The purchase closed on February 15, 2018. On June 1, 2018, WWLB and WBBT-FM switched to a new format, "WCVE Music", which assumes and augments the prior music programming of WCVE-FM. On August 5, 2019, WWLB and WBBT-FM were both rebranded as "VPM Music".

References

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