WMKS
{{Use mdy dates|date=June 2024}}
{{Infobox radio station
| logo = Hits 100.3 logo.jpg
| name = WMKS
| city = High Point, North Carolina
| country = US
| area = Piedmont Triad
| branding = Hits 100.3
| frequency = 100.3 MHz {{HD Radio}}
| airdate = {{start date and age|1953|6}} (as WNOS-FM)
| format = Top 40 (CHR)
| erp = 100,000 watts
| haat = {{convert|316|meters}}
| class = C
| facility_id = 74204
| licensing_authority = FCC
| coordinates = {{coord|35|58|9.4|N|79|49|28.1|W|type:landmark_region:US-NC|display=inline,title}}
| callsign_meaning = "Kiss" (previous branding)
| former_callsigns = {{ubl|WNOS-FM (1953–1975)|WGLD (1975–1985)|WOJY (1985–1989)|WWWB (1989–1994)|WFXF (1994–1995)|WHSL-FM (1995–2001)|WUBZ (2001)|WVBZ (2001–2014){{cite web|url=http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/call_hist.pl?Facility_id=74204&Callsign=WMKS|title=Call Sign History|access-date=January 7, 2014}}}}
| owner = iHeartMedia, Inc.
| licensee = iHM Licenses, LLC
| affiliations = Premiere Networks
| sister_stations = WPTI, WMAG, WVBZ, WTQR
| webcast = [https://www.iheart.com/live/hits-1003-1629/ Listen Live]
| website = [https://hitscarolina.iheart.com hitscarolina.iheart.com]
}}
WMKS (100.3 FM, "Hits 100.3"), is a top 40 (CHR) radio station licensed to High Point, North Carolina, that serves the Piedmont Triad region, including Greensboro and Winston-Salem. The iHeartMedia, Inc. outlet broadcasts with an ERP of 100 kW. It has studio facilities and offices located on Pai Park in Greensboro, and a transmitter site is located south of Greensboro in unincorporated Guilford County.
History
=Early years=
This station signed on the air in June 1953 as WNOS-FM. In October 1975, Bernie Mann bought WNOS and WNOS-FM. He changed the FM station's letters to WGLD and the format to beautiful music, also increasing the power to 100,000 watts and building a new 400-foot tower.Sid Bost, "New Radio Voice Coming Into Triad," Twin City Sentinel, February 14, 1976.
In 1985, the WGLD letters and format moved to 1320 AM and the station became WOJY "Joy 100", a satellite MOR station.{{Citation needed|date=May 2010}} In 1989, WOJY changed to soft adult contemporary with the new name WWWB "B-100".{{cite web|url=http://www.geocities.com/rdurw/fm.html|title=Raleigh-Durham FM Dial|access-date=May 5, 2010|archive-url=https://web.archive.org/web/20030201081556/http://www.geocities.com/rdurw/fm.html|archive-date=February 1, 2003}} For a year starting on September 19, 1994, the station was WFXF "100.3 the Fox", a hit-oriented classic rock stationMark Folk, "WWWB Enters Classic-Rock Market", Greensboro News & Record, September 20, 1994. focusing on the 70s and listeners 35 to 45, with some songs no one else was playing.{{cite news |first=Sprouse |last=Catherine |title=Rock 'n a hard place |work=Triad Business News |date=September 22, 1994 |page=1 }} Then the station became WHSL "Whistle 100", playing country music.Leigh Pressley, "Four's a Crowd? Station Goes Country", Greensboro News & Record, September 26, 1995. In 1999, WHSL became one of the first country music stations to air John Boy and Billy, which had previously been designed for classic rock stations.Bill Keveney, "'Big Show': Today Country Stations, Tomorrow the Whole Country?", The Charlotte Observer, April 7, 1999. Around New Year's Day 2001, the station took over the rock format previously heard on WXRA, calling itself WVBZ "100.3 the Buzzard", keeping John Boy and Billy. This arrangement lasted until early 2009, when it changed its moniker to "The Buzz" and shifted its music towards active rock.
=100.3 KISS-FM=
File:WMKS 100.3KissFM logo.png
The Buzz moved to 105.7 FM on January 1, 2014, at 5p.m., taking the spot of sister station WMKS. WVBZ adopted the Top 40 format of its predecessor, and later rebranded as "100.3 KISS-FM."{{cite web|url=http://www.allaccess.com/net-news/archive/story/125341/what-s-up-at-clear-channel-greensboro|title=What's Up At Clear Channel/Greensboro?|publisher=allaccess.com|date=December 20, 2013|access-date=January 7, 2014}}{{cite web|url=http://radioinsight.com/blog/headlines/87052/greensboros-buzz-now-trading-places/|title=Greensboro’s Buzz & Now Trade Places And More|last=Venta|first=Lance|publisher=radioinsight.com|date=January 1, 2014|access-date=January 7, 2014}} On January 3, 2014, the call letters switched to WMKS.
Prior to 2018, WMKS aired Fred & Angi from WKSC-FM in Chicago in the morning. The station had no morning DJs until adding Ace and TJ May 28, 2019.{{cite web|url=https://radioinsight.com/headlines/177268/wmks-greensboro-adds-ace-tj-for-mornings/|title=WMKS Greensboro Adds Ace & TJ For Mornings|last=Venta|first=Lance|publisher=radionisight|date=May 28, 2019|access-date=May 28, 2019}}
=Hits 100.3=
On October 29, 2020, WMKS dropped the "Kiss-FM" branding and began promoting "The New Sound of 100.3" coming on November 2, at Noon. At said time, after playing "This Is What You Came For" by Calvin Harris, WMKS rebranded as "Hits 100.3", promising to be commercial free on weekends. The first song on "Hits" was "What's Poppin" by Jack Harlow. The new format leans rhythmic, and the new station claimed that listeners of hip hop-formatted 102 Jamz like only one in four songs played on that station, and that Mainstream CHR-formatted WKZL has too many commercials.{{cite web|url=https://radioinsight.com/headlines/200570/wmks-promoting-monday-relaunch/|title=WMKS Greensboro Relaunches As Hits 100.3|last=Venta|first=Lance|publisher=radioinsight|access-date=November 10, 2020}}
References
{{Reflist}}
External links
- [https://hitscarolina.iheart.com/ WMKS official website]
- {{FM station data|74204|WMKS}}
{{Piedmont Triad radio}}
{{Contemporary Hit Radio Stations in North Carolina}}
{{IHeartMedia}}
Category:Contemporary hit radio stations in the United States
Category:Radio stations established in 1953
Category:1953 establishments in North Carolina