WMPS
{{other uses}}
{{Use mdy dates|date=January 2025}}
{{Infobox radio station
| name = WMPS
| logo =
| city = Bartlett, Tennessee
| area = Memphis metropolitan area
| branding = Sunny 1210 & 103.1
| frequency = 1210 kHz
| translator = 103.1 W276BH (Memphis)
| repeater =
| airdate = {{start date and age|1986|8|19}}
| format = Adult standards - soft oldies
| power = 10,000 watts day
250 watts night
| class = B
| facility_id = 2802
| coordinates = {{nowrap|{{coord|35|15|40.00|N|89|49|50.00|W|region:US-TN_type:landmark}}}}
| callsign_meaning = taken from the former WMPS (680 AM) in Memphis, now WMFS
| former_callsigns = WGSF (1981–2000)
WTCK (2000–04)
WWCZ (2004)
| owner = Flinn Broadcasting Corporation
| licensee = Arlington Broadcasting Company
| sister_stations = KXHT, WHBQ, WHBQ-FM, WMSO, WOWW
| webcast = [https://radio.securenetsystems.net/cirruscontent/WMPS Listen Live]
| website = [https://sunny1210.com sunny1210.com]
| licensing_authority= FCC
}}
WMPS (1210 AM) – branded as Sunny 1210 & 103.1 – is a commercial radio station licensed to Bartlett, Tennessee, and serving the Memphis metropolitan area.{{cite web |url=http://www.fcc.gov/fcc-bin/fmq?call=WMPS |title=WMPS Facility Record |work=United States Federal Communications Commission, audio division |access-date=2010-03-26}} Owned by Flinn Broadcasting, it airs an adult standards and soft oldies radio format. The studios are on Mount Moriah Road Extension at Ridgeway Road in Memphis.
By day, WMPS is powered at 10,000 watts. Because 1210 AM is a clear channel frequency reserved for Class A WPHT in Philadelphia, WMPS greatly reduces power at night to 250 watts to avoid interference. It uses a directional antenna with a four-tower array. The transmitter is on Rockyford Road at Walker Farms in Bartlett.[https://radio-locator.com/cgi-bin/finder?sr=Y&s=C&call=wmps&nav=home Radio-Locator.com/WMPS] It also simulcasts over 250-watt FM translator W276BH at 103.1 MHz in Memphis and streams online.[https://radio-locator.com/info/W276BH-FX Radio-Locator.com/W276BH]
History
The station signed on the air on {{start date and age|1986|8|19}}. The original call sign was WGSF. Its city of license was Arlington, Tennessee.[https://www.americanradiohistory.com/Archive-BC-YB/1990/B-All-Radio-BC-YB-1990.pdf Broadcasting Yearbook 1990] page B-289, Broadcasting & Cable WGSF was owned by the Arlington Broadcasting Company. In the 1980s, Fred Flinn became the general manager of the station and would later acquire the station as part of his Flinn Broadcasting Corporation. In the late 1980s, WGSF's city of license was switched to Bartlett, Tennessee, and its call letters changed to WMPS.
WMPS originally carried the "Music of Your Life" syndicated adult standards format.{{cite web |url=https://www.arbitron.com |date=Winter 2010 |title=Station Information Profile |publisher=Arbitron |access-date=2010-03-26}} It later switching to adult contemporary music.{{cite web|url=http://www.radio-info.com/markets/memphis|title=Markets: Memphis|publisher=radio-info.com|access-date=2011-03-16}} Under Flinn Broadcasting ownership, the station returned to a standards format mixed with soft oldies, primarily from the 1950s, 60s and 70s. It is programmed in-house.
FM translator
{{RadioTranslators
| callsign = WMPS
| call1 = W276BH
| freq1 = 103.1
| watts1 = 250
| haat1 =
| class1 = D
| city1 = Memphis, Tennessee
| fid1 = 149184
}}
References
{{Reflist}}
External links
{{AM station data|2802|WMPS}}
- {{FCC-LMS-Facility|149184|W276BH}}
- {{FXL|W276BH}}
{{Memphis Radio}}