WUHU
{{For|the city in China and other uses|Wuhu (disambiguation){{!}}Wuhu}}
{{Use mdy dates|date=January 2025}}
{{Infobox radio station
| name = WUHU
| logo =
| city = Smiths Grove, Kentucky
| country = US
| area = Bowling Green
| branding = WUHU 107 FM
| frequency = 107.1 MHz
| repeater =
| airdate = {{start date|1986|12|01}}"Directory of Radio Stations in the United States and Canada". Broadcasting & Cable Yearbook 1992. Washington, DC: Broadcasting Publications, Inc. 1992. p. A-145.
| format = Hot adult contemporary
| power = 50,000 watts
| erp =
| haat =
| class = C2
| facility_id = 27242
| coordinates = {{coord|36|50|35|N|86|15|30|W|region:US-KY_type:landmark}}
| callsign_meaning = "woo-hoo!"
| former_callsigns = {{ubl|WBLG (1986–1999)|WBLG-FM (1999–2001)}}{{cite web |url=http://fjallfoss.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/call_hist.pl?Facility_id=27242&Callsign=WUHU |title=WUHU Call Sign History |work=United States Federal Communications Commission, audio division}}
| affiliations = Compass Media Networks
| owner = Seven Mountains Media
| licensee = Southern Belle Media Family, LLC
| sister_stations = W240CP, WBVR, WBVR-FM, WOVO, WPTQ, WWKU, WKLX
| webcast = [https://streamdb4web.securenetsystems.net/cirrusencore/WUHU Listen Live]
| website = [https://www.wuhu107.com wuhu107.com]
| licensing_authority = FCC
}}
WUHU (107.1 FM) is a hot adult contemporary–formatted radio station licensed to Smiths Grove, Kentucky, United States, and serving the Bowling Green area of south central Kentucky. The station is currently owned by Seven Mountains Media. The station share studios on Scottsville Road in southern Bowling Green, and its transmitter is located along Halifax-Bailey Road between Bowling Green and Scottsville. WUHU features programming from Compass Media Networks.[http://www.fcc.gov/fcc-bin/fmq?call=WUHU "WUHU Facility Record"] United States Federal Communications Commission, audio division.
History
The station was assigned the call letters WBLG on November 1, 1985, when the FCC first issued the construction permit for the station.{{cite web|title=WUHU Callsign history|url=http://fjallfoss.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/call_hist.pl?Facility_id=27242&Callsign=WUHU|author=United States Federal Communications Commission, audio division}} The station signed on the air 13 months later, on December 1, 1986. On May 4, 1987, the station was purchased by Hilltopper Broadcasting, a local company that was led by long-time Western Kentucky Hilltoppers play-by-play commentator Wes Strader. That company would also end up owning WBGN the following year.{{Cite book|last=Nash|first=Francis M.|date=1995|title=Towers Over Kentucky: A History of Radio and TV in the Bluegrass State|publisher=HOST Communications|url=https://worldradiohistory.com/BOOKSHELF-ARH/History/Towers-Over-Kentucky-Nash-1995.pdf|via=World Radio History|isbn=9781879688933|page=139}}"Directory of Radio Stations in the United States and Canada". Broadcasting & Cable Yearbook 1997. Washington, DC: Broadcasting Publications, Inc. 1997. p. B-187. [https://worldradiohistory.com/Archive-BC-YB/1997/B-Radio-All-BC-YB-1997.pdf]
In the station's first 14 years on the air, it played an adult contemporary format. Hourly national news updates were provided by NBC News Radio during that time period. Throughout much of the late 1980s and 1990s until March 2001, the station was branded as "Gator 107",{{r|TowersOverKY}} and later "G-107." In 1991, the station was granted a power increase to 50,000 watts, and announced plans to relocate its transmission facility to its current location. However, this change forced nearby competitor WHHT, a Glasgow-based station which broadcast at 106.7 MHz at the time, to change frequencies to accommodate WBLG's power increase.{{cite news|title=FM radio stations making changes|work=Park City Daily News|location=Bowling Green, Kentucky|last=Reagan|first=Stan|date=August 4, 1991|url=https://books.google.com/books?id=OyoeAAAAIBAJ&dq=WQXE&pg=PA2&article_id=6751,312288|via=Google Books|access-date=July 8, 2023}} The station added the "-FM" suffix to its callsign on April 30, 1999.{{r|callsign}}
On March 15, 2001, the station changed its call letters to the current WUHU. The top 40 format and "WUHU" branding were introduced on April 2, 2001, after a weekend stunt during the preceding weekend (March 31-April 1, 2001), in which the station played the same three songs (each of which featured the word "woo-hoo") repeatedly.{{cite news|title=WUHU-FM debuts in Bowling Green|work=Bowling Green Daily News|date=April 2, 2001|page=3A|url=https://books.google.com/books?id=_xYfAAAAIBAJ&dq=WUHU-FM&pg=PA38&article_id=3952,321545|via=Google Books|access-date=July 8, 2023}}. "After a weekend of repeatedly playing the same three songs in what some listeners took as an April Fool's Day prank, radio station WBLG-FM was reborn Monday morning as WUHU-FM. In preparation for the switch, the WRUS Inc.-owned station played Dire Straits' "Walk of Life", which features the word "woo-hoo", and two songs titled "Woohoo" - one by Blur and one by the Rocketeens, throughout the weekend". Forever Communications acquired the station on December 31, 2002.
As a top 40-formatted station, WUHU often competes with WRVW of Lebanon, Tennessee for listener allegiances due to Bowling Green's 60-mile proximity to the Nashville area.
In September 2023, this station, along with 3 other stations, were acquired by Seven Mountains Media from Forever Communications.{{Cite web |last=Venta |first=Lance |date=September 15, 2023 |title=Seven Mountains Media Acquires Bowling Green KY Cluster |url=https://radioinsight.com/headlines/258875/seven-mountains-media-acquires-bowling-green-ky-cluster/ |access-date=January 11, 2025 |website=RadioInsight}}
==Programming==
Along with its music programming, the station is the local home of the American Top 40 and Weekend Top 30. Weather forecasts aired on the station are provided by the area's NBC/CBS dual affiliate WNKY.
=Past programming=
As WBLG, the station served as the flagship for Western Kentucky Hilltoppers basketball from the Hilltopper Sports Network{{cite news|title=Game time|work=Park City Daily News|date=December 30, 1998|url=https://books.google.com/books?id=ovIaAAAAIBAJ&dq=WBLG+G-107&pg=PA7&article_id=6057,4246165|via=Google Books}} until after the 1998–99 season, when that programming moved to Brownsville-licensed WKLX. During the 1990s, the station also broadcast the football and basketball games of the Warren East High School athletics department.
From March 2000 until March 2001, the station also ran a local program, Live and Local, which featured local musical talents from the region.{{cite news|last=Carmichael|first=Alicia|title='Live and Local' music blasts from the airwaves|work=Park City Daily News|date=April 24, 2000|page=1B|url=https://books.google.com/books?id=-wsfAAAAIBAJ&dq=WBLG-FM&pg=PA6&article_id=5875,3622521|via=Google Books|access-date=July 8, 2023}}
References
{{Reflist}}
External links
{{FM station data|27242|WUHU}}
{{Bowling Green Radio}}{{Seven Mountains Media}}{{Authority control}}
Category:Hot adult contemporary radio stations in the United States
Category:Radio stations established in 1986
Category:Mass media in Bowling Green, Kentucky