WWKU

The station, originally licensed to Glasgow, signed on the air as the original WCDS at 1440 kHz{{Cite web|url= https://cdbs.recnet.com/corres/?doc=70869 |title= History Cards for WWKU (as WCDS, 1962-1980)|publisher=Federal Communications Commission}} (Guide to reading History Cards) on October 1, 1962. It was originally locally owned by the Barrick family, with John Barrick as the president of the station. Operating the station alongside wife Sarah, the station was named after her and their four children, using the first letter of each of their names—Christy, Cindy, David, and Danny.{{cite news|title=Call letters give stations unique personalities|date=February 2, 1986|agency=Associated Press|publisher=Park City Daily News|page=21B|url=https://books.google.com/books?id=vjAqAAAAIBAJ&dq=WCDS+Glasgow&pg=PA22&article_id=6643,184062|via=Google Books}} John Barrick was the news anchor for the station; he even owned his own helicopter for news coverage purposes.{{Cite book|last=Nash|first=Francis M.|date=1995|title=Towers Over Kentucky: A History of Radio and TV in the Bluegrass State|url=https://worldradiohistory.com/BOOKSHELF-ARH/History/Towers-Over-Kentucky-Nash-1995.pdf|via=World Radio History|isbn=9781879688933|pages=142}}

In 1972, when WOVO was launched, block programming and the variety of music previously aired on WCDS was moved to the new FM station, with WCDS becoming a country music station. During the 1970s, the station's news department won seven Associated Press awards for excellence.{{r|Nash}}

WCDS and WOVO were both purchased by Ward Communications in March 1991, the sale was finalized on December 26 of that year. In spring 1991, WCDS' studios were heavily damaged by a tornado, and has never returned to the air until sometime in 1998. In 1997, WOVO and the silent WCDS was purchased by Commonwealth Broadcasting Corporation.{{cite news|title=Former governor buys radio stations|work=Park City Daily News|date=January 19, 1997|page=11A|url=https://books.google.com/books?id=nssaAAAAIBAJ&dq=WOVO+Glasgow+KY&pg=PA6&article_id=4500,1573370|via=Google Books|access-date=June 9, 2024}} When it returned to the air in 1998, it was an AM simulcast of WOVO.{{cite book|author=|title=Television & Cable Factbook|url=|location=Washington, D.C.|publisher=Warren Communications|edition=67th|pages=D-179|date=1999|isbn=}} In 2002, it began broadcasting a sports format as an affiliate of ESPN Radio.{{cite book|author=|title=Television & Cable Factbook|url=|location=Washington, D.C.|publisher=Warren Communications|edition=71st|pages=D-179|date=2003|isbn=}}

In 2007, after being purchased by Newberry Communications (now Commonwealth Broadcasting), the station call letters were changed to become WWKU. During that same year, the WCDS calls were reassigned to another station in the area that broadcasts at 1230 kilohertz and previously held the WWKU calls since its 2005 sign-on. WWKU changed its frequency to the current 1450 kHz in May 2008 to allow for an upgrade to a stronger signal of 1,000 watts day and night (compared with the 500 watts day and 30 watts night it previously had). In addition, WWKU's broadcasting license was moved to the Bowling Green suburb of Plum Springs, where it remains today.

In 2015, WWKU launched an FM translator, W274BQ, licensed to Bowling Green. That translator repeats WWKU's AM signal from a tower located somewhere within the campus of Western Kentucky University in downtown Bowling Green.{{Cite web|url=http://radio-locator.com/cgi-bin/pat?call=W274BQ&service=FX&status=L&hours=U|title = W274BQ-FM Radio Station Coverage Map}} The station later launched a second translator W222CD (92.3 MHz) in Franklin.

In October 2024, Commonwealth Broadcasting and Seven Mountains Media agreed to a station swap of several stations in the Bowling Green, and Glasgow, Kentucky area (including this station, W240CP, WOVO, and WPTQ).{{Cite web |last=Venta |first=Lance |date=October 4, 2024 |title=Commonwealth Broadcasting And Seven Mountains Media To Swap Kentucky Stations |url=https://radioinsight.com/headlines/283340/commonwealth-broadcasting-and-seven-mountains-media-to-swap-kentucky-stations/ |access-date=January 12, 2025 |website=RadioInsight}}

On March 20, 2025, WWKU changed their format from sports to active rock, branded as "102.7 The Point".[https://radioinsight.com/headlines/296993/seven-mountains-relaunches-two-rockers-in-bowling-green/ Seven Mountains Relaunches Two Rockers in Bowling Green] Radioinsight - March 20, 2025

==Sports programming==

The station serves as an affiliate of the following sports networks

• Tennessee Titans Radio Network[http://www.titansradio.com/stations-in-kentucky/ Stations in Kentucky | TTRN-SP]
• Cincinnati Reds Radio Network[https://web.archive.org/web/20160418032255/http://cincinnati.reds.mlb.com/cin/images/schedule/y2016/RadioAffiliateMap_Dec-2015_7x6.pdf Reds on Radio - Station Map]
• Hilltopper IMG Sports Network (football and baseball only)

WWKU operates two translator stations in south central Kentucky:

{{RadioTranslators

| callsign = WWKU

| width = 9

| call1 = W274CD

| freq1 = 102.7 MHz

| city1 = Plum Springs, Kentucky

| fid1 = 200109

| watts1 = 250

| haat1 = 47

| class1 = D

| coord1 = {{coord|36|59|8.1|N|86|27|8.9|W|region:US-KY|display=inline}}

| call2 = W222CZ

| freq2 = 92.3 MHz

| city2 = Franklin, Kentucky

| fid2 = 156061

| watts2 = 220

| haat2 = 66

| class2 = D

| coord2 = {{coord|36|45|56.6|N|86|34|2.6|W|region:US-KY|display=inline}}

}}

200px

{{Reflist}}

{{AM station data|70869|WWKU}}

• {{FCC-LMS-Facility|200109|W274CD}}
• {{FXL|W274CD}}

{{Bowling Green Radio}}

{{Seven Mountains Media}}

WKU

Category:Active rock radio stations in the United States

Category:Radio stations established in 1962

Category:1962 establishments in Kentucky

Category:Seven Mountains Media