WWMP

{{redirect|WLFE-FM|the radio station in Cutler Bay, Florida|WLFE}}

{{Infobox radio station

| name = WWMP

| logo = WWMP Rock 102.3 logo.png

| city = Grand Isle, Vermont

| country = US

| area = Burlington-Plattsburgh area

| branding = Rock 102.3

| airdate = {{start date and age|1970|4}} (as WWSR-FM)

| frequency = 102.3 MHz

| translator = {{Radio Relay|98.3|W252CJ|Burlington}}

| repeater = {{ubl|{{Radio Relay|1240|WSKI|Montpelier}}|{{Radio Relay|1420|WKAF|St. Albans}}}}

| format = Mainstream rock

| erp = 20,000 watts

| haat = {{convert|111|m|ft|sp=us}}

| class = C3

| facility_id = 34811

| licensing_authority = FCC

| coordinates = {{coord|44|45|53.1|N|73|35|14.5|W|region:US-VT_type:landmark|display=inline,title}}

| callsign_meaning = former call sign of WIXM (103.3 FM), which was formerly branded "MP103"

| former_callsigns = {{ubl|WWSR-FM (1970–1980)|WLFE (1980–2000)|WLFE-FM (2000–2010)|WIER (2010–2012)|WIXM (2012–2024)}}

| affiliations =

| owner = Radio Broadcasting Services, Inc.

| licensee = Lake Champlain Broadcasting Inc.

| sister_stations = WIFY

| webcast = {{TuneIn|Rock-1023---Burlingtons-Rock-Station-s4787}}

| website = {{URL|https://rock1023fm.com/}}

}}

WWMP (102.3 FM) is a radio station licensed to Grand Isle, Vermont, and serves the Burlington-Plattsburgh area. The station is owned and operated by Radio Broadcasting Services, Inc. It airs a mainstream rock music format known as "Rock 102.3". WWMP operates a translator station in Burlington, W252CJ (98.3 FM); its programming is also simulcast on WSKI (1240 AM and 93.3 FM) in Montpelier, and separately-owned WKAF (1420 AM) in St. Albans.

WWMP has an effective radiated power (ERP) of 20,000 watts. While the station is licensed to a community in Vermont and has its studios and offices on Watertower Circle in Colchester, its transmitter is on Beartown Road in Beekmantown, New York, about ten miles north of Plattsburgh.[https://radio-locator.com/cgi-bin/finder?sr=Y&s=C&call=WWMP&nav=home Radio-Locator.com/WWMP]

History

=WWSR-FM "Stereo 102" and WLFE-FM country=

The station first signed on in April 1970 as WWSR-FM, the sister station of 1420 WWSR.Broadcasting Yearbook 1977 pg. C-216 Its format was adult contemporary music using the automated "Hit Parade" service, calling itself "Stereo 102". In the late 1970s, it dropped AC in favor of country music, using the call letters WLFE.

=Active rock format (2008–2012)=

The station flipped from country music to Christmas music in November 2008, and on December 29, 2008, the station moved to active rock as Rock 102 "Pure Rock Radio" to go up against alternative rock station 99.9 WBTZ in nearby Plattsburgh, New York.{{cite web |title=Winter 2008 Station Information Profile |work=Arbitron |url=http://www1.arbitron.com/sip/displaySip.do?srvy_id=WI08&surveyID=WI08&band=fm&callLetter=WLFE}}

In January 2009, the station added The Todd and Tyler Radio Empire, a syndicated talk show based out of Omaha, Nebraska, to its morning schedule.

On March 1, 2010, WLFE-FM changed its call letters to WIER and rebranded as "102.3 The Wire".{{cite web |title=Call Sign History |work=FCC Media Bureau CDBS Public Access Database |url=http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/call_hist.pl?Facility_id=34811&Callsign=WIER |access-date=April 7, 2010}}

=Hot adult contemporary (2012–2024)=

File:TheNewWIXM.jpg

WIER switched to hot adult contemporary as "Mix 102.3" on March 30, 2012.[https://www.facebook.com/pages/Mix-1023/342976475744490] Mix 102.3 Facebook{{Dead link|date=June 2020}} The station played only a few 1980s hits, much like its rival WEZF. On August 13, 2012, the station changed its call sign to WIXM.

=Mainstream rock (2024–present)=

On September 12, 2024, the mainstream rock format of WWMP (103.3 FM) moved to WIXM; the two stations would swap call signs on September 18. With the move, the station also inherited WWMP's simulcast on WSKI (1240 AM and 93.3 FM) in Montpelier.[https://radioinsight.com/headlines/281268/rock-103-3-burlington-on-the-move/ Rock 103.3 Burlington on the Move] Radioinsight - September 12, 2024