What's in It for Me (Amy Diamond song)

In a review of the song's parent album on AllMusic, K. Ross Hoffman wrote that the most unsettling line in the song was "You can't have this candy / And keep one foot outside the door", noting Amy Deasismont's young age. However, he called the song one of the album's highlights, citing Deasismont's "sassy" delivery and describing it as "swaggering" and "utterly infectious". He went on to write, "Once you get used to the idea that her character in this song is just that — a role she's playing, like the hammy, scene-stealing kid actor she was brought up to be — you have to admit that she's got the chops to give a fully convincing performance".

"What's in It for Me" is Deasismont's biggest hit in Sweden and abroad.{{cite web|url=https://www.kk.no/underholdning/i-2005-gikk-alle-rundt-og-nynnet-pa-lata-whats-in-it-for-me/69204035|title=I 2005 gikk «alle» rundt og nynnet på låta «What's in It for Me»|trans-title=In 2005, "Everyone" Went Around Humming the Song "What's in It for Me"|last=Bjørnstad|first=Malini Gaare|website=Kvinner og Klær|language=no|date=16 November 2018|access-date=25 April 2021}} The song first appeared on the Swedish Singles Chart on 24 February 2005 at number 10, charting on airplay alone. In March, it was officially released as a single in Sweden and the rest of Scandinavia. The song spent all five chart weeks of March fluctuating between numbers two and five on the Swedish chart, then moved up to number one on 7 April, staying there for three weeks in total. It dropped to number two on 28 April, then slowly moved down the listing until leaving the top 60 for the final time on 1 December. At the end of the year, the single came in at number three on Sweden's year-end chart, and it was certified platinum by the Swedish Recording Industry Association (GLF) on 15 June 2005 for shipping over 20,000 copies.

In neighbouring Norway, the song also became a number-one hit, debuting at number 15 on the 24th chart week of 2005 and climbing to number one on weeks 35 and 37, corresponding to August and September.{{cite web|url=https://www.epochconverter.com/weeks/2005|title=Week Numbers for 2005|publisher=Epoch Converter|access-date=17 September 2020}} It stayed on the Norwegian chart for a total of 25 weeks. In Finland, the track charted for seven weeks, peaking at number 10 on chart week 36. It also reached the top 10 in Denmark, taking 20 weeks to peak at number three on 13 January 2006, and was certified gold by IFPI for shipments exceeding 4,000 units. Following its release in continental Europe on 19 September 2005, it appeared on the German Singles Chart at number 36, its peak, and logged nine weeks in the top 100. On 12 November, it debuted on the Dutch Single Top 100 listing at number 45, rose to its peak of number 42 the next week, then remained on the chart for another four weeks.

European CD single{{cite AV media notes|title=What's in It for Me|others=Amy Diamond|year=2005|type=European CD single liner notes|publisher=Bonnier Music, Warner Music International|id=5051011-0881-2-4}}

1. "What's in It for Me" – 3:16
2. "What's in It for Me" (karaoke mix) – 3:14

German maxi-CD single{{cite AV media notes|title=What's in It for Me|others=Amy Diamond|year=2005|type=German maxi-CD single liner notes|publisher=Opium Music|id=5051011-0880-2-5}}

1. "What's in It for Me" (original single mix) – 3:16
2. "What's in It for Me" (Glasperlenspieler mix) – 3:54
3. "What's in It for Me" (extended mix) – 4:38
4. "What's in It for Me" (album version) – 3:40
5. "What's in It for Me" (enhanced video) – 3:20

Credits are adapted from the European CD single liner notes.

Studios

• Recorded at Ten Studios (Stockholm, Sweden)
• Mixed at Megaphone and Ten Studio
• Mastered at Masters of Audio (Stockholm, Sweden)

Personnel

• Amy Diamond – vocals
• Mack – writing
• Grizzly – writing, production, mixing
• Tommy Tysper – writing, production, mixing
• Henrik – mastering

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{{Certification Table Entry|type=single|region=Denmark|artist=Amy Diamond|title=What's in It for Me|award=Gold|certyear=2007|certmonth=1|relyear=2005|certref={{cite web|url=http://www.ifpi.dk/?q=content/guld-og-platin-novemberdecemberjanuar|title=Guld Og Platin November/December/Januar|url-status=dead|archive-url=https://web.archive.org/web/20110724110837/http://www.ifpi.dk/?q=content/guld-og-platin-novemberdecemberjanuar|archive-date=24 July 2011}}}}

{{Certification Table Entry|region=Sweden|type=single|award=Platinum|relyear=2005|certyear=2005|access-date=17 September 2020|refname="swecert"}}

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{{Reflist}}

Category:2005 debut singles

Category:2005 songs

Category:Amy Deasismont songs

Category:Bonnier Music singles

Category:Number-one singles in Norway

Category:Number-one singles in Sweden

Category:Reggae songs

Category:Songs written by Tommy Tysper

Category:Warner Music Group singles