Who's Laughing Now (Ava Max song)
{{Short description|2020 single by Ava Max}}
{{Use mdy dates|date=May 2020}}
{{Infobox song
| name = Who's Laughing Now
| cover = Ava Max - Who's Laughing Now.png
| alt = Max is seen posing topless in front of a red background covered in flames.
| type = single
| artist = Ava Max
| album = Heaven & Hell
| released = {{start date|2020|7|30}}
| recorded =
| genre = Dance-pop
| length = {{duration|m=3}}
| label = Atlantic
| writer =
- Måns Wredenberg
- Madison Love
- Henry Walter
| producer =
| prev_title = Kings & Queens
| prev_year = 2020
| next_title = OMG What's Happening
| next_year = 2020
| misc = {{External music video|{{YouTube|89S-RbszwJE|"Who's Laughing Now"}}}}
}}
"Who's Laughing Now" is a song by American singer Ava Max, released on July 30, 2020, through Atlantic Records as the second single from her debut studio album, Heaven & Hell (2020). The song was written by Max, Madison Love, Måns Wredenberg, Noonie Bao, and producers Cirkut and Lotus IV. It is a dance-pop song with lyrics about a girl being gaslighted, and continues from Max's 2018 song "Sweet but Psycho". "Who's Laughing Now" reached number one in Poland, and charted in the top ten in eight countries. An accompanying music video was directed by Isaac Rentz and depicts Max seeking revenge on her boss and cheating boyfriend.
Background and development
Max first teased "Who's Laughing Now" on her social media accounts on May 28, 2020,{{cite web|url=https://www.instagram.com/p/CAwZju8lzd1/|title=You think you know what's next ?|via=Instagram|date=May 28, 2020|accessdate=May 29, 2020|archive-date=September 17, 2020|archive-url=https://web.archive.org/web/20200917141528/https://www.instagram.com/accounts/login/?next=/p/CAwZju8lzd1/|url-status=live}} before officially announcing the single's initial June 2, 2020 release date, and cover art the next day.{{cite web|url=https://www.papelpop.com/2020/05/ava-max-anuncia-novo-single-whos-laughing-now-para-proxima-terca-feira-02/|title=Ava Max anuncia novo single, "Who's Laughing Now?", para próxima terça-feira (02)|last=Francisco|first=Vitor|website=PapelPop|language=pt|date=May 29, 2020|accessdate=May 29, 2020|archive-date=June 9, 2020|archive-url=https://web.archive.org/web/20200609022042/https://www.papelpop.com/2020/05/ava-max-anuncia-novo-single-whos-laughing-now-para-proxima-terca-feira-02/|url-status=live}}{{cite web|url=https://facebook.com/avamaxofficial/videos/4588887027849626/?refsrc=https%3A%2F%2Fm.facebook.com%2Favamaxofficial%2Fposts%2F3047326502013993&_rdr|title=WHO'S LAUGHING NOW? 🔥 June 2nd.|via=Facebook|date=May 29, 2020|accessdate=May 29, 2020|archive-date=September 17, 2020|archive-url=https://web.archive.org/web/20200917141529/https://www.facebook.com/avamaxofficial/videos/4588887027849626/?refsrc=https%3A%2F%2Fm.facebook.com%2Favamaxofficial%2Fposts%2F3047326502013993|url-status=live}} The release date was subsequently postponed because it coincided with Blackout Tuesday.{{cite web|url=https://www.idolator.com/7911143/ava-max-announces-new-single-whos-laughing-now/|title=Ava Max Announces New Single "Who's Laughing Now"|last=Wass|first=Mike|website=Idolator|date=June 2, 2020|accessdate=June 3, 2020}} She then announced that the song would be released on June 25, 2020,{{cite tweet|user=AvaMax|number=1272667821911109632|title=June 25th. Who's laughing now 🖤|date=June 14, 2020|accessdate=June 15, 2020}} but was also indefinitely delayed on June 17, 2020.{{cite tweet|user=AvaMax|number=1273071671302184961|title=WLN will be further postponed as of today's news|date=June 17, 2020|access-date=June 17, 2020}} She eventually announced that it would be released on July 30, 2020.{{cite web|url=https://www.instagram.com/p/CDKBWg5ldhf/?hl=en|title=THURSDAY. WHOS LAUGHING NOW. 🔥|via=Instagram|date=July 27, 2020|accessdate=July 27, 2020|archive-date=September 17, 2020|archive-url=https://web.archive.org/web/20200917141529/https://www.instagram.com/accounts/login/?next=/p/CDKBWg5ldhf/%3Fhl%3Den|url-status=live}} The cover art depicts a topless Max positioned in front of a flaming background. "Who's Laughing Now" was written by Max, Madison Love, Måns Wredenberg, Noonie Bao, Cirkut and Lotus IV, with the latter two handling production.
Composition and critical reception
"Who's Laughing Now" is a dance-pop song,{{cite magazine|url=https://www.rollingstone.com/music/music-news/ava-max-in-my-room-video-1090439/|title='In My Room' With Ava Max|last=Martoccio|first=Angie|magazine=Rolling Stone|date=November 16, 2020|access-date=November 17, 2020}} which contains several minor chords.{{cite web|url=https://www.billboard-japan.com/d_news/detail/92667/2|title='ヘヴン&ヘル' エイバ・マックス(Album Review)|trans-title='Heaven & Hell' Ava Max (Album Review)|language=ja|last=Honke|first=Issei|website=Billboard Japan|date=September 29, 2020|access-date=June 12, 2021}} Neil Z. Yeung of AllMusic compared the song's island groove to artists such as Clean Bandit and Ace of Base.{{cite web|url=https://www.allmusic.com/album/heaven-hell-mw0003414799|title=Heaven & Hell - Ava Max|last=Yeung|first=Neil Z.|publisher=AllMusic|access-date=September 18, 2020}} It was written as a continuation from her 2018 song "Sweet but Psycho", as the lyrics both describe a misunderstood girl being gaslighted, and serve as an analogy to Max's own experiences being rejected in the music industry. She summarized the song as "basically telling everyone to just fuck off".{{cite web|url=https://www.nylon.com/entertainment/ava-max-whos-laughing-now-music-video-interview|title=Ava Max On "Who's Laughing Now" & Getting Revenge On Those Who Doubted Her|last=Wang|first=Steffanee|website=Nylon|date=July 30, 2020|access-date=July 31, 2020|archive-date=August 1, 2020|archive-url=https://web.archive.org/web/20200801104113/https://www.nylon.com/entertainment/ava-max-whos-laughing-now-music-video-interview|url-status=live}} Max stated that "Who's Laughing Now" is targeted towards females who had bullied her throughout middle school, causing her to start home-school.{{cite web|url=https://www.list.co.uk/article/119197-people-shouldnt-compare-women-ava-max-on-lady-gaga-comparisons/|title='People shouldn't compare women': Ava Max on Lady Gaga comparisons|author=Bang Showbiz|website=The List|date=September 15, 2020|access-date=September 17, 2020|archive-date=September 17, 2020|archive-url=https://web.archive.org/web/20200917141553/https://www.list.co.uk/article/119197-people-shouldnt-compare-women-ava-max-on-lady-gaga-comparisons/|url-status=live}} The song's title was envisioned after a self-discovery revelation by Max.{{cite web|url=https://www.radio.com/im-listening/ava-maxs-definition-of-success-is-about-being-authentic|title=Ava Max's Definition of Success Is All About Being Authentically You|last=Zipper|first=Marni|website=Radio.com|date=September 14, 2020|access-date=September 17, 2020|archive-date=September 17, 2020|archive-url=https://web.archive.org/web/20200917141553/https://www.radio.com/im-listening/ava-maxs-definition-of-success-is-about-being-authentic|url-status=live}}
Writing for Us Weekly, Nicholas Hautman praised the chorus of "Who's Laughing Now", indicating that it had the catchiest "don't cha" since the Pussycat Dolls song "Don't Cha" (2005).{{cite web|url=https://www.usmagazine.com/entertainment/news/ava-max-shows-promise-on-debut-album-heaven-hell-review/|title=Ava Max Shows Promise on Anthem-Filled Debut Album 'Heaven & Hell': Review|last=Hautman|first=Nicholas|website=Us Weekly|date=September 17, 2020|access-date=September 17, 2020}} However, Issy Sampson of The Guardian criticized the song for sounding similar to "Sweet but Psycho", which she described as an "irritating earworm". She added that the former used a "smug" horrible personality trait in place of "psychotic."{{cite web|url=https://www.theguardian.com/music/2020/aug/14/tracks-of-the-week-reviewed-billie-eilish-ava-max-action-bronson|title=Tracks of the week reviewed: Billie Eilish, Ava Max, Action Bronson|last=Sampson|first=Issy|website=The Guardian|date=August 14, 2020|access-date=September 3, 2020|archive-date=September 4, 2020|archive-url=https://web.archive.org/web/20200904160140/https://www.theguardian.com/music/2020/aug/14/tracks-of-the-week-reviewed-billie-eilish-ava-max-action-bronson|url-status=live}}
Music video
The music video was directed by Isaac Rentz and released on July 30, 2020.{{cite web|url=https://martinsvillebulletin.com/people/ava-max-to-drop-debut-album-in-september/article_d1717291-efcc-509c-96a1-fbe857338884.html|title=Ava Max to drop debut album in September|author=Celebretainment|website=Martinsville Bulletin|date=July 31, 2020|access-date=July 31, 2020|archive-date=August 9, 2020|archive-url=https://web.archive.org/web/20200809013534/https://martinsvillebulletin.com/people/ava-max-to-drop-debut-album-in-september/article_d1717291-efcc-509c-96a1-fbe857338884.html|url-status=live}} Max is depicted as a person seeking revenge after being fired by her boss and cheated on by her boyfriend. She is seen dancing in a destroyed office and breaking a car with a crowbar, before breaking free of a psychiatric hospital while strapped in a straitjacket.{{cite magazine|url=https://www.billboard.com/articles/news/9427345/ava-max-whos-laughing-now-music-video|title=Ava Max Seeks Sweet But Psychotic Revenge in 'Who's Laughing Now' Music Video|last=Mamo|first=Heran|magazine=Billboard|date=July 30, 2020|access-date=July 31, 2020|archive-date=September 17, 2020|archive-url=https://web.archive.org/web/20200917141554/https://www.billboard.com/articles/news/9427345/ava-max-whos-laughing-now-music-video|url-status=live}} Max wrote the video's plot, which she decided to incorporate several female characters into a corporate workforce dominated by men. One character portrayed by Max is gaslighted by a doctor into becoming "psycho", while another had musical instruments appearing from her head, which was parallel to her own negative experiences with music executives. An interactive quiz was launched as a collaboration with Spotify prior to the release of Max's debut studio album Heaven & Hell (2020). It contains 10 questions asking about personality, resulting in the choice of one of four characters portrayed in the music video; Amanda, Torrence, Carmen, and Ava.{{cite web|url=http://www.coupdemainmagazine.com/ava-max/17003|title=Quiz: Which Ava Max personality are you?|last=Riddell|first=Rose|website=Coup de Main|date=September 17, 2020|access-date=September 17, 2020|archive-date=September 17, 2020|archive-url=https://web.archive.org/web/20200917141554/http://www.coupdemainmagazine.com/ava-max/17003|url-status=live}}
Track listings
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Digital download / Streaming{{cite web|url=https://music.youtube.com/playlist?list=OLAK5uy_mtDNaC_KPyXODmTdjCZloM8wSP6aLOxfY|title=Who's Laughing Now|access-date=August 16, 2020|via=YouTube Music|archive-date=September 17, 2020|archive-url=https://web.archive.org/web/20200917141553/https://music.youtube.com/playlist?list=OLAK5uy_mtDNaC_KPyXODmTdjCZloM8wSP6aLOxfY|url-status=live}}
- "Who's Laughing Now"{{spaced en dash}} 3:00
Digital download / streaming – The RemixesReleases for The Remixes:
- {{cite web|url=https://music.apple.com/us/album/whos-laughing-now-the-remixes-single/1525873313|title=Who's Laughing Now (The Remixes)|publisher=Apple Music (US)|access-date=August 15, 2020|archive-date=September 17, 2020|archive-url=https://web.archive.org/web/20200917141554/https://music.apple.com/us/album/whos-laughing-now-the-remixes-single/1525873313|url-status=live}}
- {{cite web|url=https://music.apple.com/gb/album/whos-laughing-now-the-remixes-single/1525873313|title=Who's Laughing Now (The Remixes)|publisher=Apple Music (GB)|access-date=August 15, 2020|archive-date=September 17, 2020|archive-url=https://web.archive.org/web/20200917141557/https://music.apple.com/gb/album/whos-laughing-now-the-remixes-single/1525873313|url-status=live}}
- {{cite web|url=https://music.apple.com/au/album/whos-laughing-now-the-remixes-single/1525873313|title=Who's Laughing Now (The Remixes)|publisher=Apple Music (AU)|access-date=August 15, 2020|archive-date=September 15, 2020|archive-url=https://web.archive.org/web/20200915070324/https://music.apple.com/au/album/whos-laughing-now-the-remixes-single/1525873313|url-status=live}}
- "Who's Laughing Now" (Breathe Carolina Remix){{spaced en dash}} 2:24
- "Who's Laughing Now" (Cat Dealers Remix){{spaced en dash}} 3:40
Digital download / streaming – The RemixesReleases for The Remixes:
- {{cite web|url=https://music.apple.com/us/album/whos-laughing-now-the-remixes-single/1526335022|title=Who's Laughing Now (The Remixes)|publisher=Apple Music (US)|access-date=August 28, 2020|archive-date=September 17, 2020|archive-url=https://web.archive.org/web/20200917141558/https://music.apple.com/us/album/whos-laughing-now-the-remixes-single/1526335022|url-status=live}}
- {{cite web|url=https://music.apple.com/gb/album/whos-laughing-now-the-remixes-single/1526335022|title=Who's Laughing Now (The Remixes)|publisher=Apple Music (GB)|access-date=August 28, 2020|archive-date=September 17, 2020|archive-url=https://web.archive.org/web/20200917141602/https://music.apple.com/gb/album/whos-laughing-now-the-remixes-single/1526335022|url-status=live}}
- {{cite web|url=https://music.apple.com/au/album/whos-laughing-now-the-remixes-single/1526335022|title=Who's Laughing Now (The Remixes)|publisher=Apple Music (AU)|access-date=August 28, 2020|archive-date=September 17, 2020|archive-url=https://web.archive.org/web/20200917141557/https://music.apple.com/au/album/whos-laughing-now-the-remixes-single/1526335022|url-status=live}}
- "Who's Laughing Now" (KOLIDESCOPES Remix){{spaced en dash}} 3:20
- "Who's Laughing Now" (COASTR. Remix){{spaced en dash}} 3:36
- "Who's Laughing Now" (Jordan Jay Remix){{spaced en dash}} 2:34
{{col-2}}
Streaming{{cite web|url=https://open.spotify.com/album/15bjbKPAZYiKwbmZtgHK6B|title=Who's Laughing Now (The Remixes) - Single by Ava Max, Breathe Carolina, Cat Dealers|via=Spotify|access-date=May 10, 2021}}
- "Who's Laughing Now" (Breathe Carolina Remix){{spaced en dash}} 2:24
- "Who's Laughing Now" (Cat Dealers Remix){{spaced en dash}} 3:40
- "Who's Laughing Now"{{spaced en dash}} 3:00
- "Who's Laughing Now" (KOLIDESCOPES Remix){{spaced en dash}} 3:20
- "Who's Laughing Now" (COASTR. Remix){{spaced en dash}} 3:36
- "Who's Laughing Now" (Jordan Jay Remix){{spaced en dash}} 2:34
- "Who's Laughing Now" (Breathe Carolina Remix){{spaced en dash}} 2:24
- "Who's Laughing Now" (Cat Dealers Remix){{spaced en dash}} 3:40
- "Who's Laughing Now"{{spaced en dash}} 3:00
{{col-end}}
Personnel
Credits adapted from Tidal.{{cite web|url=https://listen.tidal.com/album/138788557/credits|title=Who's Laughing Now – Credits|date=July 30, 2020 |via=Tidal|access-date=July 31, 2020|archive-date=September 17, 2020|archive-url=https://web.archive.org/web/20200917141600/https://listen.tidal.com/album/138788557/credits|url-status=live}}
{{div col}}
- Amanda Ava Koci{{spaced en dash}} vocals, songwriting
- Henry Walter{{spaced en dash}} songwriting, production, programming
- Linus Wiklund{{spaced en dash}} songwriting, production, programming
- Madison Love{{spaced en dash}} songwriting
- Måns Wredenberg{{spaced en dash}} songwriting
- Jonnali Parmenius{{spaced en dash}} songwriting
- Chris Gehringer{{spaced en dash}} mastering
- Serban Ghenea{{spaced en dash}} mixing
- John Hanes{{spaced en dash}} engineering
{{div col end}}
Charts
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=Weekly charts=
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=Year-end charts=
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Certifications
{{Certification Table Top|caption=Certifications and sales for "Who's Laughing Now"}}
{{Certification Table Entry|region=Austria|artist=Ava Max|title=Who's Laughing Now|award=Gold|type=single|relyear=2019|certyear=2020|accessdate=August 27, 2021}}
{{Certification Table Entry|region=Brazil|artist=Ava Max|title=Who's Laughing Now|award=Gold|type=single|relyear=2019|certyear=2022|access-date=January 7, 2022}}
{{Certification Table Entry|region=France|artist=Ava Max|title=Who's Laughing Now|award=Platinum|type=single|relyear=2019|certyear=2023|access-date=September 25, 2023}}
{{Certification Table Entry|region=Norway|artist=Ava Max|title=Who's Laughing Now|award=Platinum|type=single|relyear=2019|certyear=2021|accessdate=November 19, 2021}}
{{Certification Table Entry|region=Poland|artist=Ava Max|title=Who's Laughing Now|award=Platinum|number=2|type=single|relyear=2019|certyear=2021|certmonth=8|access-date=August 12, 2021|refname="PolandCert"}}
{{Certification Table Bottom|noshipments=true|nosales=true|streaming=true}}
Release history
Footnotes
{{Notelist}}
References
{{Reflist}}
{{Ava Max}}
{{Authority control}}
Category:Atlantic Records singles
Category:Number-one singles in Poland
Category:Songs written by Ava Max
Category:Songs written by Noonie Bao
Category:Songs written by Linus Wiklund
Category:Songs written by Madison Love