Winalot

{{Short description|Brand of dog food}}

Winalot is a popular brand of dog food sold in the United Kingdom and Ireland.

The name was first used in 1927 for dog biscuits by Spillers Ltd; they were initially marketed as a food for racing greyhounds, but soon gained popularity with domestic canines and became a brand leader in the 1930s.[http://www.purina.co.uk/Home/About+Purina/Our+Company/Our+History.htm Purina: Our History]

The Spillers business was acquired in 1998 by Nestlé, after which point the Winalot brand was expanded to include a wide range of dry and tinned dog foods and snacks.

Winalot is now marketed by Nestlé Purina PetCare, and is the UK's second biggest-selling dog food brand. Their products have recently been subject to a packaging change, to modernize and refresh the brand in 2016.[http://www.citmagazine.com/News/EmailThisArticle/199605/Winalot-puts-wellbeing-fore-packaging-revamp Winalot packaging revamp]{{Dead link|date=January 2025 |bot=InternetArchiveBot |fix-attempted=yes }}

Christopher Gunning's music for a Winalot Prime dog food commercial in 1988 was later expanded into The Long March and recorded and released as a charity record by the Barking Light Orchestra.[https://www.youtube.com/watch?v=K4vBZiIT948 The Theme from 'The Long March' Winalot Dog Food Advert], YouTubeRichard Bratby. '[https://www.spectator.co.uk/article/the-composer-of-dog-food-ads-who-also-wrote-one-of-the-most-original-cycles-of-british-symphonies/ The composer of dog-food ads who also wrote one of the most original cycles of British symphonies]', in The Spectator, 2 March, 2024