Woodbine (cigarette)

{{Short description|British cigarette brand}}

{{Promotional|date=April 2022}}

{{infobox brand

| name= Woodbine

| logo= Woodbine cigarettes logo.png

| image=

| caption=

| type= Cigarette

| currentowner= Imperial Brands

| producedby=

| origin= England, United Kingdom

| introduced= {{start date and age|1888}}

| discontinued=

| related=

| markets= United Kingdom, Ireland{{cite web|url=http://www.cigarettespedia.com/index.php/BrandWoodbine|title=BrandWoodbine - Cigarettes Pedia|website=www.cigarettespedia.com}}{{cite web|url=http://www.zigsam.at/B_WildWoodbine.htm|title=Wild Woodbine|website=www.zigsam.at}}{{cite web|url=http://www.zigsam.at/B_Woodbine.htm|title=Woodbine|website=www.zigsam.at}}{{cite web|url=http://www.cigarety.by/brand.php?n=10&l=22&p=0&w=WOODBINE|title=Brands|website=www.cigarety.by}}

| previousowners= W.D. & H.O. Wills

| trademarkregistrations=

| ambassadors=

| tagline=

| website=

| footnotes = Carcinogenicity: IARC group 1

}}

Woodbine is a British brand of cigarettes which, as of 2019, is owned and manufactured by Imperial Brands (formerly Imperial Tobacco). Woodbine cigarettes are named after the woodbine flowers, native to Eurasia.

History

File:Wild Woodbine cigarettes, Musée Somme 1916, pic-121.jpg

Woodbine was launched in 1888 by W.D. & H.O. Wills. Noted for its strong unfiltered cigarettes, the brand was cheap and popular in the early 20th century with the working-class, as well as with army men during the First and Second World War.{{cite web|url=https://www.atlas-repropaperwork.com/wild-woodbine-cigarettes/category/|title=Wild Woodbine cigarettes - Atlas Repro Paperwork|date=17 October 2013}}{{Cite news|url=https://www.telegraph.co.uk/men/the-filter/stubbed-out-the-21-most-iconic-cigarette-packets-of-all-time/woodbine-cigarettes/|title=Stubbed out: the 21 most iconic cigarette packets of all time|newspaper=The Telegraph |date=May 20, 2016|via=www.telegraph.co.uk}} In the Great War, the British Army chaplain Geoffrey Studdert Kennedy MC was affectionately nicknamed "Woodbine Willie" by troops on the Western Front to whom he handed out cigarettes along with Bibles and spiritual comfort. In the 1890s, Woodbine cigarettes were offered at a margin of 19%, with a possible maximum discount of 10%. In the United Kingdom, the brand was sold at very low advertising costs and total expenditure on sales promotion for all cigarettes and tobacco brands in 1925 was only 2d per pound of tobacco sold.{{cite book|url=https://books.google.com/books?id=jQz8AQAAQBAJ&pg=PA386|title=W.D. & H.O. Wills and the development of the UK tobacco Industry: 1786-1965|first=B. W. E.|last=Alford|date=5 November 2013|publisher=Routledge|isbn=9781136584268|via=Google Books}}

The intricate nineteenth century packet design remained in use until the mid 1960s. Although Wills changed the packaging, Woodbine sales continued to drop.

In common parlance, the unfiltered high-tar Woodbine was one of the brands collectively known as "gaspers" until about 1950, because new smokers found their harsh smoke difficult to inhale.

A filtered version was launched in the United Kingdom in 1948, but was discontinued in 1988. Woodbines came in four different packs: 5 cigarettes, 10 cigarettes, 20 cigarettes and 50 cigarettes.

They were often known as "Woodies".{{cite book |chapter-url=https://books.google.com/books?id=bbcBCgAAQBAJ&q=woodies+%22cigarettes%22&pg=PA2436 |chapter=wooden plank {{!}} woody |title=The New Partridge Dictionary of Slang and Unconventional English |editor-first1=Tom |editor-last1=Dalzell |editor-first2=Terry |editor-last2=Victor |edition=2nd |volume=2 |page=2436 |publisher=Routledge |year=2013 |isbn=978-0-415-61949-3}}

Marketing

In the 1960s, a few television ads were made in which Gordon Rollings played a man who engaged in numerous activities (including waiting for the bus or setting up a beach chair) and would always end in misery. He then would grab a packet of Woodbines from his pocket and light one, followed by a happy tune and a man reading the line "Light up life with a Woodbine! It's Britain's best-selling cigarette!".{{cite web|url=https://www.youtube.com/watch?v=H4rqrvANQGo |archive-url=https://ghostarchive.org/varchive/youtube/20211221/H4rqrvANQGo |archive-date=2021-12-21 |url-status=live|title=Cigarette Advertising - Woodbines by Gordon Rollings|last=Rollings, Justin|date=12 June 2009|via=YouTube}}{{cbignore}}{{cite web|url=http://www.dailymotion.com/video/x36qtt6|title=Cigarette Advertising - Woodbines by Gordon Rollings by Melissa Padilla - Dailymotion|date=13 September 2015|website=Dailymotion}}{{cite web|url=http://theherbs.homestead.com/GordonRollings.html|title=Gordon Rollings, The Herbs, John Smiths advert|website=theherbs.homestead.com}} at the end.

The ads were never played on TV however, as all television commercials for cigarettes were banned on 1 August 1965.{{cite web|url=http://www.headington.org.uk/adverts/cigars_cigarettes_tobacco.htm|title=UK television adverts 1955-1985|website=www.headington.org.uk}}{{cite web|url=http://thinkbox.tv/server/show/nav.943|archive-url=https://web.archive.org/web/20090305130459/http://thinkbox.tv/server/show/nav.943|url-status=dead|archive-date=5 March 2009|title=Classic Ads : Spots and Spot Innovation : TV Toolbox : Thinkbox|date=5 March 2009}} A jingle was also made to promote Woodbine in the late 1950s or early 1960s.{{cite web|url=https://www.youtube.com/watch?v=e2GuTXakJpo |archive-url=https://ghostarchive.org/varchive/youtube/20211221/e2GuTXakJpo |archive-date=2021-12-21 |url-status=live|title="light up a woodbine" 1960's ? advertising record for Cinema use ?|last=EMGColonel|date=25 May 2013|via=YouTube}}{{cbignore}}

See also

References

{{Reflist}}

{{Commons category|Wild Woodbine (cigarette)}}

{{Imperial Tobacco}}

{{DEFAULTSORT:Woodbine (Cigarette)}}

Category:Imperial Brands brands