Work Club
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{{Infobox company
| industry = Marketing
| hq_location_city = London, England
| hq_location_country = United Kingdom
| founded = {{start date and age|2007|08}}
| founders = {{ubl|Martin Brooks (CEO)|Paddy Griffith (Strategy Partner)|Andy Sandoz (Creative Partner)|Jon Claydon (Chairman)}}
}}
Work Club is a full-service {{cite web|last=Campaign|first=Staff|title=School reports 2012|url=http://www.campaignlive.co.uk/analysis/1122302/|publisher=Haymarket|accessdate=16 April 2012}} Digital and Social Marketing Agency based near Borough Market in London SE1. The agency has a broad range of clients, including Adidas, Asda, Coca-Cola, Heineken International, Pernod Ricard, McLaren, General Mills, PZ Cussons, and Sony.
History
Work Club was founded in August 2007 by Martin Brooks (CEO), Paddy Griffith (Strategy Partner), Andy Sandoz (Creative Partner), and Jon Claydon (Chairman){{cite web|last=Warren|first=Matthew|title=Jon Claydon joins Work Club|url=http://www.campaignlive.co.uk/news/769571|work=Campaign Magazine|publisher=Haymarket|accessdate=21 March 2012}}
Two additional partners joined in December 2007: Ben Mooge (Creative Partner) and Lisa de Bonis (Strategy Partner). Jane McNeill (COO) joined in February 2013.{{Citation needed|date=July 2020}}
On April 1, 2013, Work Cub acquired the clients and assets of Pirata London Ltd, a digital design and production studio led by Eduardo de Felipe and Stuart Peddie.
Brooks, Griffith, Sandoz, Claydon, and McNeill had previously worked together at Agency Republic, and had won Digital Agency of the Year accolades for “Campaign and Marketing” four times.{{Citation needed|date=July 2020}} Mooge and de Bonis had previously worked together at Mother Advertising.{{Citation needed|date=July 2020}}
Clients
Work Club's disclosed clients are:{{Citation needed|date=July 2020}}
- Adidas
- Asda
- Coca-Cola
- Creative Spirit
- Heineken International: Strongbow Gold
- PZ Cussons: Original Source, Carex, Sanctuary and Cussons Baby
- D&AD
- General Mills: Old El Paso
- McLaren Group: F1 Racing
- Nokia: Nokia Connectors{{cite web |last1=Martin |first1=Dave |title=Nokia Connectors — dave martin |url=https://davemartin.cargo.site/Nokia-Connectors}}
- Pernod Ricard: Ballantine's, Royal Salute
- Sony
Notable campaigns
Work Club's most notable campaigns are:
=Carte Noire Readers=
The Carte Noire Readers were created to appeal to Carte Noire's predominantly female audience. These coffee-break-length, Jackanory-style book readings featured desirable male actors Dominic West, Greg Wise, Dan Stevens and Joseph Fiennes.{{cite news|last=Orr|first=Gillian|title=Observations: Joseph Fiennes is the new face of Carte Noire Readers|url=https://www.independent.co.uk/arts-entertainment/books/features/observations-joseph-fiennes-is-the-new-face-of-carte-noire-readers-1923469.html?pageToolsFontSize=200%25|publisher=Independent|accessdate=16 April 2012|location=London|date=19 March 2010}}
=McLaren 'The Race'=
To accompany and augment live TV broadcasts Work Club designed The Race 1.0b. A software app unique to McLaren, live only when the car is on the track, delivering real-time updates and raw data from the car, the drivers and the pit. This project won the ‘best website' award at the One Show awards, NYC 2010.{{cite web|url=http://www.oneclub.org/#olb=/_ajax/archive/?action=arc_work%26value=12277|title = one show |publisher=The One show|accessdate=21 March 2012}}
=Sharp FanLabs=
To promote Sharp's sponsorship of the UEFA Euro 2012, Work Club built laboratories filled with Sharp technology to monitor fans' behaviour – not just what they were saying, but also what they were thinking while watching matches. The FanLabs laboratory is also accompanied by an online survey to further monitor fans.{{cite magazine|last=Fawbert|first=Dave|title=Culture FanLabs crunches data to find out how much of a fan you are|url=https://www.wired.co.uk/news/archive/2011-10/24/sharp-fanlabs-2012|magazine=Wired|publisher=CondeNast|accessdate=21 March 2012}}{{cite news|title=Inside the mind of a fan|url=http://www.metro.co.uk|accessdate=21 March 2012|newspaper=Metro|date=February 21, 2012}}
=Ballantine's Human API=
Work Club created an app called "Human API" to illustrate Ballantine's strap line "leave an impression". The app accessed via Ballantine's Facebook page allowed users to comment and advise artists live as they worked on a series of projects.{{cite web|title=Ballantine's Human API|url=http://creativity-online.com/work/ballantines-human-api/23550|work=creativity online|date=16 June 2011 |publisher=creativity online|accessdate=21 March 2012}}{{cite web|title=Ballantine's 'human api'|url=http://www.campaignlive.co.uk/thework/gated/1075350/|work=Campaign Magazine|publisher=Haymarket publishing|accessdate=21 March 2012}} This project won the IAB creative showcase award 2011.