XMG Studio

{{Short description|Canadian mobile games developer}}

{{Use dmy dates|date=August 2017}}

{{Advert|article|date=April 2015}}

{{Infobox company

| name = XMG Studio Inc.

| logo = File:XMG Studio logo.png

| foundation = {{Start date and age|df=yes|2009}}

| defunct = June 2017

| founder = Ray Sharma

| location_city = Toronto

| location_country = Canada

| industry = Mobile gaming

| products =

}}

XMG Studio was a mobile game developer based in Toronto, Canada.{{cite web|url=http://business.financialpost.com/2012/05/24/download-code-a-look-inside-torontos-xmg-studio-and-the-multifaceted-face-of-modern-mobile-game-development/?__lsa=cd4d-1b57|title=A look inside Toronto's XMG studio and the multifaceted face of modern mobile-game development|publisher=Financial Post|access-date=28 October 2013}}{{cite web|url=http://www.afjv.com/news/2960_les-mobiles-revolutionnent-l-industrie-du-jeu-video.htm|title=Le marché des téléphones portables révolutionne l'industrie du jeu vidéo|date=4 October 2013 |publisher=AFJV News|access-date=28 October 2013}} The company was founded by Ray Sharma in 2009. XMG developed games on iOS, Android and Windows Phone platforms.{{cite web |title=XMG Studio Values Variety |url=http://newmediacanada.ca/article.php?id_article=15148 |access-date=28 October 2013 |publisher=IT newsLink}} These games included: Fashion Star Boutique and Drag Racer World, and co-produced/licensed projects including Degrassi and Ghostbusters: Paranormal Blast.{{cite web|url=http://www.pocketgamer.biz/r/PG.Biz/XMG+Studio+news/news.asp?c=41475|title=Financial fragility is forcing indies into a too narrow focus, reckons XMG's Adam Telfer|date=30 May 2012 |publisher=PocketGamer.biz|access-date=28 October 2013}}

XMG partnered with mobile games publisher DeNA to bring selected games to DeNA's mobile social game network.{{cite web|url=http://www.tuaw.com/2012/11/01/dena-collects-10-new-partners-for-mobage-titles-on-ios/|title=DeNA collects 10 new partners for Mobage titles on iOS|publisher=TUAW|access-date=28 October 2013}} In 2012, XMG collaborated with Shaftesbury Films and its digital media division Smokebomb Entertainment to create an app-based video series known as "Totally Amp'd."{{cite news|url=https://www.thestar.com/entertainment/2012/01/25/appbased_tv_show_totally_ampd_lauches_with_degrassi_alum.html|title=App-based TV show Totally Amp'd launches with Degrassi alum|publisher=Toronto Star|access-date=28 October 2013|date=25 January 2012}} XMG also worked with Sony and MuchMusic to develop the Degrassi and Ghostbusters - Paranormal Blast apps. One year later, in 2013, XMG partnered with startup company, Seeds, to help provide microloans to female entrepreneurs in developing countries through mobile gaming.{{cite web|url=http://toronto.ctvnews.ca/video?clipId=1008723&playlistId=1.1465476&binId=1.815892&playlistPageNum=1|title=Company helps women around the world|publisher=CTV News|access-date=28 October 2013}}

XMG created The Great Canadian Appathon, a 48-hour coding competition for college students which held its last competition in 2014.{{cite web|url=http://business.financialpost.com/2011/03/07/gca-xmg-challenges-students-to-stand-on-the-shoulders-of-giants/?__lsa=cd4d-1b57|title=XMG challenges students to stand on the shoulders of giants|publisher=Financial Post|access-date=28 October 2013}}{{cite web|url=http://www.uwimprint.ca/article/2206-students-demonstrate-their-passion-for-coding|title=Students demonstrate their passion for coding in "hackathon"|publisher=The University of Waterloo's Official Student Newspaper: Imprint|access-date=28 October 2013}} The studio has been inactive on all social media since late December 2016. In late June 2017, XMG Studio was acquired by Highmark Interactive in order to develop games to aid in recovery from traumatic brain injuries.{{cite web|url=https://venturebeat.com/2017/07/18/highmark-interactive-raises-2-million-to-treat-brain-injuries-with-video-games/|title=Highmark Interactive raises $2 million to treat brain injuries with video games|publisher=VentureBeat|access-date=17 July 2017}}