Yummy Dough
{{short description|Baking mixture}}
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Yummy Dough (also known by its original German name Essknete) is a baking mixture, which requires addition of water and is then kneaded into a smooth dough.{{cite web|url=http://www.toyhype.co.uk/toy-news/crafts-learning/yummy-dough-edible-playdough-1210.html|title=Yummy Dough edible playdough|date=4 August 2009|publisher=ToyHype|access-date=2009-08-25}} It was invented in 2005 and was first introduced to the market in 2007. The product's consistency is similar to that of a modeling clay such as Play-Doh. It is edible raw and can be baked. Yummy Dough contains colouring agents which are vegetable-based.{{cite web|url=http://www.123naehrmittel.de/en/essknete.html |title=Yummy Dough - The Story |publisher=123 Nährmittel GmbH |access-date=2009-08-25 |url-status=dead |archive-url=https://web.archive.org/web/20090814201744/http://www.123naehrmittel.de/en/essknete.html |archive-date=August 14, 2009 }}
History
Yummy Dough was invented by Stefan Kaczmarek, an IT worker from Idstein, Germany, in 2005. Kaczmarek credits his two daughters as having the original idea for the product because they "wanted to finally have dough they can play with as well as eat".{{cite web|url=http://www.ksta.de/html/artikel/1190968672375.shtml|title=Wie man mit Mehl Knete macht|last=Binder|first=Evelyn|date=12 July 2007|publisher=Kölner Stadt-Anzeiger|language=de|access-date=2009-08-25}} It was first mentioned in a radio broadcast by the Hessischer Rundfunk, which drew significant attention towards the product. Kaczmarek reportedly had not planned to market the product, but decided otherwise following the positive reaction the broadcast went on to receive. It was premiered as a commercial product at Anuga Alimentary Exhibition in 2007, where it won the "Taste 07" award for innovation. This sparked the interest of several large grocery and toy chains; Kaczmarek declined an offer by German food manufacturer Dr. Oetker, instead founding his own company, 123 Nährmittel GmbH, to distribute the product nationwide.{{cite web|url=http://www.wiesbadener-tagblatt.de/region/untertaunus/5137367.htm |title="Essknete" sorgt für viel Furore |last=Baumgart-Pietsch |first=Anja |date=9 November 2007 |publisher=Wiesbadener Tagblatt |language=de |access-date=2009-08-25 |url-status=dead |archive-url=https://web.archive.org/web/20110719114635/http://www.wiesbadener-tagblatt.de/region/untertaunus/5137367.htm |archive-date=July 19, 2011 }} Yummy Dough was first sold by supermarkets in 2007, beginning with the German grocery chains Hit and REWE.{{cite news|title=Süße Weltneuheit aus der Familienküche|last=Winter|first=Thorsten|date=16 October 2007|url=https://www.faz.net/s/RubEC1ACFE1EE274C81BCD3621EF555C83C/Doc~EA163C7413C3F49A99110E40CB89DFDCB~ATpl~Ecommon~Scontent.html|publisher=Frankfurter Allgemeine Zeitung|language=de|access-date=2009-08-25}} The product is produced by the RUF Lebensmittelwerk in Quakenbrück.{{cite web|url=https://www.handelsblatt.com/unternehmen/koepfe/knetbares-essen%3B1385617|title=Knetbares Essen|last=Lawecki|first=Gero|date=2 February 2008|publisher=Handelsblatt|language=de|access-date=2009-08-25}}
In 2009, Yummy Dough became available in North America{{cite news|title=Essknete lockt auch Amerikaner und Asiaten an|last=Winter|first=Thorsten|date=9 April 2009|publisher=Frankfurter Allgemeine Zeitung|language=de}} and is distributed by Canadian-based toy distributor PlaSmart Inc.{{cite web|url=http://www.ny1.com/content/top_stories/93988/toy-fair-kicks-off-at-javits-center/Default.aspx|title= Toy Fair Kicks Off At Javits Center|last=Balkin|first=Adam|date=16 February 2009|publisher=NY1|access-date=2009-08-25}} The product was featured in season 4 of the Canadian version of Dragons' Den, in which Kaczmarek and his Canadian partner, Timothy Kimber of PlaSmart Inc., received C$500,000 from investors Kevin O'Leary, W. Brett Wilson and Jim Treliving, in exchange for a 3.5% cut of revenues, once the investment has been recouped.{{cite news|url=http://www.cbc.ca/dragonsden/pitches/yummydough.html |title=Yummy Dough in Dragons' Den |publisher=CBC Television |access-date=2009-10-29 |url-status=dead |archive-url=https://web.archive.org/web/20091027041620/http://www.cbc.ca/dragonsden/pitches/yummydough.html |archive-date=October 27, 2009 }}{{cite web|url=https://ottawacitizen.com/Putty+hands/2167188/story.html |title=Putty in his hands |access-date=November 1, 2009 |url-status=dead |archive-url=https://web.archive.org/web/20091104143759/http://www.ottawacitizen.com/Putty+hands/2167188/story.html |archive-date=November 4, 2009 }}{{cite news| url=https://www.cbc.ca/news/canada/ottawa/dragons-den-backs-edible-playdough-1.846384 | work=CBC News | title=Dragons' Den backs edible playdough | date=2009-10-29}} Further plans also include marketing the product in Asia.
Yummy Dough was pulled from the market and taken over by a German company with new branding and is only available in the EU marketplace.{{cn|date=February 2018}}
See also
References
{{Reflist|2}}
External links
- [http://www.yummydough.com/ Yummy Dough (Essknete) official website]
- [http://www.plasmarttoys.com/ PlaSmart official website]
- https://www.kosmos.de
Category:Products introduced in 2005