doubleTwist
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{{More footnotes|date=July 2012}}
{{Infobox company
| name = doubleTwist Corporation
| type = Private
| founder = {{unbulleted list|Monique Farantzos|{{small|(President & Chairman)}}|Jon Lech Johansen|{{small|(CEO)}}}}
| foundation = {{Start date and age|2007|03}}
San Francisco, California, U.S.
| location = San Francisco, California
| homepage = [http://www.doubletwist.com/ www.doubletwist.com]
| industry = Digital Media|
}}
doubleTwist Corporation is a digital media company founded by Monique Farantzos and Jon Lech Johansen. It is backed by Index Ventures (Skype, Last.FM) and Northzone Ventures.
The doubleTwist application enables users to send photos and videos to their friends and sync their media library to a wide variety of portable devices.[http://www.infoworld.com/news/feeds/09/02/24/DoubleTwist-puts-a-twist-on-media-sharing.html DoubleTwist puts a twist on media-sharing]{{dead link|date=December 2016 |bot=InternetArchiveBot |fix-attempted=yes }}
Software
doubleTwist Music Player is an application available for Android devices. It is compatible with iTunes and Windows Media Player, allowing users to sync movies, pictures, music, and playlists to their mobile device through USB. The software is available free of charge in the Google Play app store. An in-app purchase enables "pro" features including "AirSync" which allows sync over WiFi, AirPlay, UPnP/DLNA support, equalizer, album art search, and removal of podcast ads. Some individual "pro" features are available for purchase either in-app or as separate apps.{{Cite web|url=https://www.doubletwist.com/help/question/guide-to-doubletwist-purchases-upgrades/|title = Help: Guide to doubleTwist Purchases & Upgrades}} As of 5 June 2017, doubleTwist Media Player is in version 2.8.1 and has between 10,000,000 and 50,000,000 downloads.{{Cite web|url=https://market.android.com/details?id=com.doubleTwist.androidPlayer|title = DoubleTwist Music & Podcast Player with Sync - Apps on Google Play}}
doubleTwist Sync is the companion application for Windows, required for USB sync. A free download is available on the company's homepage. It looks similar to Apple's iTunes media player, but with a few differences (such as the location of the album artwork). Under macOS, the Android device must support USB MSC mass storage mode. For devices supporting only MTP, AirSync must be used.
Controversy
On Friday June 5, 2009, “The Cure for iPhone Envy” billboard ad{{cite web | url=https://www.theguardian.com/technology/2009/jun/17/doubletwist-apple-iphone | title=A fresh twist on gadget compatibility | publisher=guardian.co.uk | date=June 17, 2009 | access-date=July 20, 2012 | author=Bobbie Johnson}} was put up on the BART exit outside the flagship San Francisco Apple Store. DoubleTwist's contract with BART’s ad agency specified that the ad would go up on Monday morning, the day of the Apple Worldwide Developers Conference keynote. However, the ad agency put the ad up early, on the Friday before.{{Cite web |url=http://adage.coverleaf.com/advertisingage/20090713/?pg=22#pg22 |title=Article in AdAge on doubleTwist's ad campaign |access-date=2009-10-25 |archive-date=2009-07-17 |archive-url=https://web.archive.org/web/20090717194652/http://adage.coverleaf.com/advertisingage/20090713/?pg=22#pg22 |url-status=dead }} Shortly after the ad was put up, it was taken down by a BART employee.[https://www.flickr.com/photos/41383207@N00/3611142439/in/set-72157619505267620/ Picture of BART employee ripping down doubleTwist ad] BART cited several advertising criteria violations as reasons for the ad being removed, including the original being too dark, and the subsequent redesign inappropriately having a white background.[http://nanocr.eu/2009/06/09/the-cure-for-iphone-envy-the-story-behind-the-doubletwist-ad/ Blog post by doubleTwist co-founder on the story behind the doubleTwist ad] With Apple being a multimillion-dollar client of BART, it is widely suggested that Apple pressured BART into removing the ad.[https://techcrunch.com/2009/09/29/doubletwist-remakes-apples-classic-1984-ad-with-a-new-dictator-steve-jobs/ Article in TechCrunch on doubleTwist ad]{{cite web |title=Big bother: DVD Jon has Steve Jobs in a twist |date=2009-10-09 |website=The Age |archive-url=https://web.archive.org/web/20161127012328/https://www.theage.com.au/digital-life/mp3s/big-bother-dvd-jon-has-steve-jobs-in-a-twist-20091009-gpu7.html |archive-date=2016-11-27 |url-status=live |url=http://www.theage.com.au/digital-life/mp3s/big-bother-dvd-jon-has-steve-jobs-in-a-twist-20091009-gpu7.html}}
Some versions of DoubleTwist use OpenCandy, which may install adware or potentially unwanted programs unless the user opts out during installation.[http://www.shouldiremoveit.com/doubleTwist-13717-program.aspx Should I Remove It? summary page for DoubleTwist]
References
{{Reflist}}
External links
- {{Official website|http://www.doubletwist.com}}
- {{cite news|journal=Reuters|url=https://www.reuters.com/article/pressRelease/idUS46111+19-Feb-2008+PRN20080219 |archive-url=https://web.archive.org/web/20090618232356/http://www.reuters.com/article/pressRelease/idUS46111+19-Feb-2008+PRN20080219 |url-status=dead |archive-date=June 18, 2009 |date=February 19, 2008|title=Company Secures Funding from Index Ventures and Northzone Ventures}}
- {{cite news|author=Eliot Van Buskirk|magazine=Wired|date=February 2008|url=http://blog.wired.com/music/2008/02/doubletwist-add.html |title= DoubleTwist Adds Vital Missing Elements to iTunes and Facebook}}
- {{cite news|journal=Reuters|date=February 19, 2008|title=Hacker's firm doubleTwist enables copying of iTunes|url=https://www.reuters.com/article/technologyNews/idUSN1818942320080219 }}
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Category:Companies based in San Francisco
Category:American companies established in 2007