harper by Harper's Bazaar
{{DISPLAYTITLE:harper by Harper's Bazaar}}
harper by Harper's Bazaar (referred to as "harper") is a supplement to the American women's fashion magazine Harper's Bazaar presented in various physical and digital formats.
History
The supplement was introduced at 8:00 AM on February 9, 2015 by Harper's Bazaar editor in chief Glenda Bailey who describes its initial vision as "a contemporary supplement for young women".{{cite magazine|url=http://www.harpersbazaar.com/culture/features/a9870/alexa-chung-harper-0315/|title=Introducing...harper by Harper's Bazaar|access-date=2015-08-20|date=2015-02-09|magazine=Harper's Bazaar|author=Bailey, Glenda}} It was founded as a resurrection of Junior Bazaar, which Harper's Bazaar had published in the 1940s, according to Harper's Bazaar publisher Carol Smith.{{cite web|url=http://www.capitalnewyork.com/article/media/2015/02/8562607/60-second-interview-carol-smith-publisher-em-harpers-bazaarem|title=The 60-second interview: Carol Smith, publisher, Harper's Bazaar|access-date=2015-08-20|date=2015-02-20|work=Capital New York|publisher=Politico}} According to Folio: Magazine{{'s}} Michael Rondon, the debut 24-page edition was sponsored by Nordstrom.{{cite web|url=http://www.foliomag.com/2015/harpers-bazaar-launches-targeted-sponsored-supplement/|title=Harper's Bazaar Launches Targeted Sponsored Supplement|access-date=2015-08-20|date=2015-02-10|work=Folio: Magazine|author=Rondon, Michael}} Initially, the supplementary magazine had a print circulation of 375,000—about half its total paid circulation—and digital distribution of 8.1 million.
Format
In 2015, it was produced quarterly with celebrity guest editors from the fashion world for its first three editions in February (Alexa Chung), April (Rosie Huntington-Whiteley){{cite magazine|url=http://www.harpersbazaar.com/culture/features/a10547/rosie-huntington-whiteley-harper-0515/|title=Rosie Huntington-Whiteley on harper by Harper's BAZAAR|access-date=2015-08-20|date=2015-04-13|magazine=Harper's Bazaar|author=Huntington-Whiteley, Rosie}} and August (Emily Ratajkowski).{{cite magazine|url=http://www.harpersbazaar.com/culture/features/a11788/emily-ratajkowski-harper-0915/|title=Introducing Emily Ratajkowski For harper by Harper's BAZAAR|access-date=2015-08-20|date=2015-08-18|magazine=Harper's Bazaar|author=Brown, Laura}} Each initial guest editor also served as the subject of a cover story fashion shoot{{cite magazine|url=http://www.harpersbazaar.com/fashion/photography/g5211/alexa-chung-fashion-shoot-0315/|title=Alexa Chung: The harper Fashion Shoot|access-date=2015-08-20|date=2015-02-10|magazine=Harper's Bazaar}}{{cite magazine|url=http://www.harpersbazaar.com/fashion/photography/g5534/rosie-huntington-whiteley-0515/|title=Rosie Huntington-Whiteley: The harper Fashion Shoot|access-date=2015-08-20|date=2015-04-13|magazine=Harper's Bazaar}}{{cite magazine|url=http://www.harpersbazaar.com/fashion/photography/g6092/emily-ratajkowski-fashion-shoot-0915/|title=Emily Ratajkowski for harper: The Fashion Shoot|access-date=2015-08-20|date=2015-08-18|magazine=Harper's Bazaar}} as well as the subject a 24-hour day in the life feature.{{cite magazine|url=http://www.harpersbazaar.com/culture/features/a9860/alexa-chung-24-hours-0315/|title=24 Hours with Alexa Chung|access-date=2015-08-20|date=2015-02-10|magazine=Harper's Bazaar|author=Whitney, Christine}}{{cite magazine|url=http://www.harpersbazaar.com/culture/features/a10550/rosie-huntington-whiteley-24-hours-01515/|title=24 Hours With Rosie Huntington-Whiteley|access-date=2015-08-20|date=2015-04-13|magazine=Harper's Bazaar|author=Brown, Laura}}{{cite magazine|url=http://www.harpersbazaar.com/culture/features/a11821/emily-ratajkowski-typical-day-0915/|title=24 Hours with Emily Ratajkowski|access-date=2015-08-20|date=2015-08-18|magazine=Harper's Bazaar|author=Oltuski, Romy}} According to Adweek{{'s}} Chris O'Shea, the supplement, which will feature a different guest editor with each edition, is a miniature version of the magazine that generates additional revenue by providing a forum for advertisers to promote their wares to "stylish and social millennial women who love to shop".{{cite web|url=http://www.adweek.com/fishbowlny/hapers-bazaar-launches-shopping-supplement-harper/331800|title=Harper's Bazaar Launches Shopping Supplement Harper|access-date=2015-08-20|date=2015-02-10|work=Adweek|author=O'Shea, Chris}} The work is presented as a print insert to Bazaar as well as in a digital media, a social media and shopping media outlet.
Notes
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External links
- [http://www.harpersbazaar.com/harperbyharpersbazaar/ Official website]
{{Hearst}}
Category:Lifestyle magazines published in the United States
Category:Quarterly magazines published in the United States
Category:English-language magazines
Category:Hearst Communications publications
Category:Magazines established in 2015
Category:Women's fashion magazines