iPulse Medical
{{Infobox company
| name = iPulse Medical
| logo =
| logo_size =200px
| logo_alt =
| type = Limited
| industry = Wearable technology
| foundation = {{start date and age|2015|9|19}}
| founder = Chen Nachum
| location = Israel
| products = Livia
| homepage = {{URL|https://www.mylivia.com}}
}}
iPulse Medical is an Israeli start-up company that makes femtech products.{{cite web|title=iPulse Medical Company Profile|url=https://finder.startupnationcentral.org/company_page/ipulse-medical|publisher=Start-Up Nation Central}}{{cite web|last1=Maia|first1=Rebeca|title=Wearable Device Livia Promises To 'Turn Off' Menstrual Cramps, Alleviate Period Pain|url=http://nocamels.com/2016/07/wearable-technology-livia-turns-off-menstrual-cramps-alleviates-period-pain/|publisher=NoCamels|date=July 4, 2016}} The company's brand and main product, Livia, is a menstrual pain relief wearable device.{{cite news|title=Livia - Drug Free Solution for Menstrual Pain Now Has FDA, CE, and Health Canada Approvals with a Successful Clinical Study|url=https://www.healthcaredive.com/press-release/20171213-livia-drug-free-solution-for-menstrual-pain-now-has-fda-ce-and-health-c/|work=Healthcare Dive|date=2017-12-13 |accessdate=2019-01-14 }}
History
iPulse Medical was founded by Israeli tech entrepreneur Chen Nachum in 2015. The idea for Livia came from his father, Zvi Nachum,{{Cite news|last=Borpuzari|first=Pranbihanga|title=Livia wants to eliminate period pain for women|work=The Economic Times|url=https://economictimes.indiatimes.com/small-biz/startups/livia-wants-to-eliminate-period-pain-for-women/articleshow/52010487.cms|access-date=2020-09-16}}{{Cite web|last=Leichman|first=Abigail Klein|date=2016-05-26|title=Revolutionary Israeli technology turns off the pain of periods|url=https://www.israel21c.org/revolutionary-israeli-technology-turns-off-the-pain-of-periods/|access-date=2020-09-16|website=ISRAEL21c|language=en-US}} a medical products inventor.{{cite news|title=Revolutionary Israeli technology turns off the pain of periods|url=https://www.israel21c.org/revolutionary-israeli-technology-turns-off-the-pain-of-periods/|work=Israel21c|date=2016-05-26 |accessdate=2018-12-19 |first=Abigail |last=Klein Leichmen}}{{cite news|title=The Israeli invention that could end period pain|url=https://www.timesofisrael.com/the-israeli-invention-that-reverses-the-curse-of-eve/|work=The Times of Israel|date=2016-05-02 |accessdate=2019-01-14 }} In April 2016, The company launched Livia on crowdfunding site Indiegogo, where it had generated sales of $1,741,622 as of December 19, 2018.{{cite news|title=Livia Campaign Page on Indiegogo|url=https://www.indiegogo.com/projects/livia-the-off-switch-for-menstrual-pain#/|work=Indiegogo|date=2016-04-01 |accessdate=2018-12-19 }}
On April 11, 2018, the product received the Gold prize for Health & Wellness: Women's Wellbeing category at the Edison Awards.{{cite news|title=Israeli companies win 4 gold and 3 bronze Edison Awards|url=https://www.israel21c.org/israeli-companies-win-4-gold-and-3-bronze-edison-awards/|work=Israel21c|date=2018-04-26 |accessdate=2018-12-19 |first=Abigail |last=Klein Leichmen}}{{cite news|title=2018 Edison Best New Product Awards Winners|url=http://www.edisonawards.com/winners2018.php|work=Edison Awards|date=2018-04-12 |accessdate=2018-12-19 }}
Technical
Livia is used during menstruation to eliminate cramps and pain. It employs the principle of gate control theory to organically block pain receptors by sending continuous electrical pulses through electrodes along the body's nerve pathways in order to block out the pain signals before they reach the central nervous system. This is done using a specific frequency and length of its electrical pulses, which block out the specific type of pain associated with menstruation.{{cite news|title=Livia wants to eliminate period pain for women|url=https://economictimes.indiatimes.com/small-biz/startups/livia-wants-to-eliminate-period-pain-for-women/articleshow/52010487.cms|work=India Times|date=2016-04-28 |accessdate=2018-12-19 |first=Pranbihanga |last=Borpuzari}} The device has undergone a clinical trial, of which no results have been published.{{cite news|title=The Effectiveness and Safety of LIVIA® Transcutaneous Electrical Nerve Stimulation (TENS) in Women Suffering From Primary Dysmenorrhea.|url=https://clinicaltrials.gov/ct2/show/NCT03064945|work=U.S. National Library of Medicine|date=2017-02-27 |accessdate=2018-12-19 }}