jabong.com

It was co-founded by Arun Chandra Mohan, Praveen Sinha, Lakshmi Potluri and Manu Kumar Jain. All co-founders have left the company.{{cite web|title=Jabong bangs into top rung of Indian e-commerce; Can it sustain?|url=http://techcircle.vccircle.com/2012/08/01/jabong-bangs-into-top-rung-of-indian-e-commerce-can-it-sustain/|access-date=2013-08-01|publisher=Techcircle.com}}{{cite news|url= https://www.bbc.co.uk/news/business-20472806 |title= Indian businesses have patience tested over online ventures | publisher= BBC |access-date= 2013-11-20 |date=2012-11-27}}{{cite web|url= http://www.financialexpress.com/news/jabong-cofounder-quits-to-launch-own-venture/1219961 |title= Jabong co-founder quits to launch own venture|access-date= 2014-01-24}}

In March 2013, Jabong was dispatching over 6,000 orders a day.{{cite web|url= http://forbesindia.com/article/cross-border/myntras-big-leap-forward/34871/0 |title= Myntra's Big Leap Forward | work= Forbes |access-date= 2013-11-20}} According to The Economist, Jabong clocked gross sales of around US$100–150 Million in 2012.{{cite news|url= https://www.economist.com/news/business/21573551-meet-next-generation-indian-technology-firmsand-obstacles-they-face-screen |title= Excl: The screen revolution|publisher= The Economist |access-date= 2013-05-16|date=2013-03-16}}

As per a Rocket Internet investor presentation, Jabong had a net revenue of 32.6 million euros in Q1 2016, up 14% from 28.6 million euros in the year-ago period. For FY2015, its revenues were at 122.1 million euros {{cite news|url= http://timesofindia.indiatimes.com/deals/-ma/Myntra-acquires-Jabong-for-70mn/articleshow/53394760.cms |title=Flipkart-owned Myntra acquires Jabong for $70 mn|work= The Times of India |access-date= 2017-05-04|date=2017-05-04}} In September 2017, It was reported that Jabong is the 3rd largest global e-commerce partner for Dorothy Perkins.{{Cite news|url=https://fashionunited.in/news/retail/for-dorothy-perkins-jabong-is-the-3rd-largest-global-e-tailer/2017091915687|title=For Dorothy Perkins Jabong is the 3rd largest global e-tailer|last=Kumar|first=Meenakshi|access-date=2017-10-16|language=en-gb}}

Jabong to launch technology lab for bigger innovations in Jan 2015.{{Cite news|last=Gooptu|first=Biswarup|url=https://economictimes.indiatimes.com/industry/services/retail/jabong-to-launch-technology-lab-for-big-innovations/articleshow/45829963.cms|title=Jabong to launch technology lab for big innovations|date=2015-01-12|work=The Economic Times|access-date=2020-03-23}}{{Cite web|url=https://inc42.com/buzz/jabong-tech-lab|title=Fashion & Lifestyle Ecommerce Player Jabong Is Launching Tech Lab in Bangalore|date=2015-01-12|website=Inc42 Media|language=en-US|access-date=2020-03-23}} CEO of Jabong, Praveen Sinha quoted, "The main focus of the lab is to innovate and focus on a lot of features using information technology and create a centre which focuses more on innovations three or five years ahead of what we’re doing today."

Jabong sold shoes, apparel, accessories, home décor and furniture,{{cite news|url= http://retail.economictimes.indiatimes.com/news/e-commerce/e-tailing/jabong-to-raise-100-million-in-fresh-round-of-funding/29882874 |title= Jabong to raise $ 100 million in fresh round of funding| publisher= indiatimes.com |access-date= 2014-02-05}} with over 1000 brands and over 90,000 products.{{cite web|url= http://www.bestmediainfo.com/2013/09/jabong-fuels-the-shopping-madness/ |title= Jabong fuels the shopping madness| publisher= Best Media info |access-date= 2013-11-18}}{{cite web|url= http://rightcolumnmedia.com/2013/01/07/must-haves-for-2013-from-jabong-com |title= Must haves for 2013 by Jabong.com| publisher= Right Column Media |access-date= 2013-01-07}} Other products include jewellery and gold coins.{{cite web|url= http://newindianexpress.com/states/odisha/Browse-for-the-best/2013/10/25/article1853706.ece |archive-url= https://web.archive.org/web/20131031064848/http://newindianexpress.com/states/odisha/Browse-for-the-best/2013/10/25/article1853706.ece |url-status= dead |archive-date= 31 October 2013 |title= Browse for the best | publisher= New Indian Express |access-date= 2013-11-21}}{{cite web|url= http://www.hindustantimes.com/business-news/e-shopping-for-the-unusual/article1-1103332.aspx |archive-url= https://web.archive.org/web/20131203145424/http://www.hindustantimes.com/business-news/e-shopping-for-the-unusual/article1-1103332.aspx |url-status= dead |archive-date= 3 December 2013 |title= E-shopping for the unusual | publisher= Hindustan Times |access-date= 2013-11-21}}

The company launched its first TV campaign in March 2012.{{cite web |url= http://www.4psbusinessandmarketing.com/15022013/storyd.asp?sid=5574&pageno=1 |title= Excl: Now, an online portal with a strange name comes knocking |publisher= 4Ps Business & Marketing |access-date= 2013-02-15 |archive-date= 14 December 2013 |archive-url= https://web.archive.org/web/20131214052528/http://www.4psbusinessandmarketing.com/15022013/storyd.asp?sid=5574&pageno=1 |url-status= dead }} Other television campaigns appeared in September 2012 and during 2013 Jabong.{{cite web|url= http://www.thehindubusinessline.com/opinion/columns/ramesh-narayan/bolder-attempts/article5168082.ece |title= Bolder attempts| publisher= Hindu Business Line |access-date= 2013-11-20}}{{cite web|url= http://www.bestmediainfo.com/2013/02/jabong-com-does-a-fun-take-on-shopaholism/ |title= Jabong.com does a fun take on 'shopaholism'| publisher= Best Media Info |access-date= 2013-04-23}}{{cite web|url= http://www.bestmediainfo.com/2013/09/jabong-fuels-the-shopping-madness/ |title= Jabong fuels the shopping madness| publisher= Best Media Info |access-date= 2013-11-18}}{{cite web|url= http://www.campaignindia.in/Video/357981,jabongcom-invites-shopaholics-to-8216go-crazy-shopping8217.aspx |title= Jabong.com invites shopaholics to 'Go Crazy Shopping'| publisher= CampaignIndia |access-date= 2013-11-20}}

In November 2013, Jabong, together with Puma, launched the digital fitness campaign “Gear up Buddy” with Bollywood actor Chitrangada Singh.{{cite web|url= http://www.financialexpress.com/news/jabong-puma-launch-digital-fitness-campaign-with-chitrangada-singh/1195689/1 |title= Jabong, Puma launch digital fitness campaign with Chitrangada Singh | publisher= Financial Express |access-date= 2013-11-18}}{{cite news|url= http://timesofindia.indiatimes.com/city/delhi/Chitrangda-Singh-Jabong-com-PUMA-India/articleshow/26044328.cms |title= Chitrangda Singh dazzles Delhiites with her fitness | publisher= Times of India |access-date= 2013-11-20}}

Jabong.com launched the India Online Fashion Week in 2014. The event was described as a platform for young and aspiring designers, stylists, models and photographers, who were mentored by fashion industry experts including celebrity mentor Yami Gautam.{{cite web|url= http://indiatoday.intoday.in/story/e-fashion-week-jabong-india-online-fashion-week-yami-gautam-zara/1/365315.html |title= India's first e-fashion week starts July 25 | publisher= India Today|access-date= 2014-06-05}}

Jabong.com launched a monthly fashion magazine "The Juice" in April, 2014. The magazine covers stories and features around fashion, beauty, people, trends, travel and pop culture.{{cite web|title=Jabong launches its fashion magazine, The Juice|url=http://www.afaqs.com/news/story/40741_Jabong-launches-its-fashion-magazine-The-Juice|access-date=2014-05-05|publisher=Afaqs}}{{cite web|url= http://www.livemint.com/Leisure/7ISSrQigbSgj3dr8j1JevM/Arun-Chandra-Mohan--The-pacemaker.html |title= Arun Chandra Mohan - The pacemaker | publisher= Mint|access-date= 2014-07-05}}

In May 2013, Jabong presented a fashion collection based on the Bollywood movie Yeh Jawaani Hai Deewani. Jabong showcased the fashion apparel used in the movie by the movie stars.{{cite web|url= http://www.exchange4media.com/50842_social-media-drives-yeh-jawaani-hai-deewani-marketing-blitz.html |title= Social media drives 'Yeh Jawaani Hai Deewani' marketing blitz| publisher= Exchange4Media |access-date= 2013-05-07}}

In November 2012, Jabong.com and cricket equipment maker SG Cricket presented a range of Virender Sehwag cricket bats.{{cite web |title=Online shopping portal offers Virender Sehwag's special cricket bats |url=https://www.indiatoday.in/sports/photo/virender-sehwag-special-cricket-bats-jabong-sg-cricket-368616-2012-11-06 |website=India Today |access-date=21 January 2020 |language=en}}

In July 2013, Jabong associated with Bollywood again through the movie Bhaag Milkha Bhaag and offered a collection inspired by the movie.{{cite web|title=Running for eyeballs|url=http://www.afaqs.com/news/story/38093_Running-for-eyeballs|access-date=2013-11-21|publisher=Afaqs}}{{cite web|url= http://www.indiantelevision.com/mam/headlines/y2k13/july/julymam26.php|title= 'Bhaag Milkha Bhaag' to be promoted through shopping websites| publisher= IndianTelevision |access-date= 2013-12-07}}

In October 2014, it was reported that Amazon was in the initial talks to acquire Jabong,{{cite web|url= http://articles.economictimes.indiatimes.com/2014-10-10/news/54868114_1_amazon-india-jabong-fashion-portal|archive-url= https://web.archive.org/web/20141012012745/http://articles.economictimes.indiatimes.com/2014-10-10/news/54868114_1_amazon-india-jabong-fashion-portal|url-status= dead|archive-date= 12 October 2014|publisher=The Economic Times|access-date=16 October 2014|title=Amazon in talks to acquire Jabong; move a counter to Flipkart's Myntra buy?}} but no take-over deal happened and none of the parties confirmed the reasons.

In July 2016, Jabong was acquired by Myntra, a subsidiary of Flipkart for an undisclosed amount. The merge has led to over 150 employees being laid off, as part of the process towards the integration of the two businesses' functions.{{Cite news|url=https://economictimes.indiatimes.com/small-biz/startups/jabong-merged-with-myntra-over-150-laid-off/articleshow/66662630.cms|title=Jabong merged with Myntra, over 150 laid off|last=Variyar|first=Mugdha|date=2018-11-17|work=The Economic Times|access-date=2019-07-26}}

During the 2014–15 Indian Super League season, Jabong became the main shirt sponsor of Mumbai based professional soccer club Mumbai City FC.{{Cite web|last=Iyer|first=Krishnan|date=2014-10-11|title=Indian Super League: Mumbai City FC announce Jabong as Principal Sponsor for ISL 2014|url=https://www.india.com/sports/indian-super-league-mumbai-city-fc-announce-jabong-as-principal-sponsor-for-isl-2014-170049/|access-date=2021-05-31|website=India News, Breaking News {{!}} India.com|language=en}}

According to a ComScore report of September 2012, Jabong.com had the second highest amount of traffic on its website, among Indian e-commerce websites, within a few months of its launch.{{cite web|url= http://techcircle.vccircle.com/2012/08/01/jabong-bangs-into-top-rung-of-indian-e-commerce-can-it-sustain/ |title= Excl: Jabong bangs into top rung of Indian e-commerce; Can it sustain?|publisher= Techcircle |access-date= 2013-08-01}} In November 2013, Jabong.com held an Alexa Traffic ranking of 37 in India.{{cite web |url= https://www.alexa.com/siteinfo/jabong.com |title= Excl: Statistics Summary for jabong.com |publisher= Alexa |access-date= 2013-04-23 |archive-date= 23 June 2018 |archive-url= https://web.archive.org/web/20180623035029/https://www.alexa.com/siteinfo/jabong.com |url-status= dead }} Jabong also ranked 10th in Google Zeitgeist India trends making it the 10th most searched term in 2012 in India.{{cite web|url= http://www.google.com/zeitgeist/2012/#india |title= Excl: 2012 Search Trends India|access-date= 2013-03-25}}

Flipkart owned Jabong fashion portal was shut down completely in Feb 2020 {{Cite web|url=https://www.livemint.com/companies/news/flipkart-shuts-down-fashion-portal-jabong-to-focus-fully-on-myntra-11580961318073.html|title=Flipkart shuts down fashion portal Jabong, to focus fully on Myntra|date=2020-02-06|website=Livemint|language=en|access-date=2020-03-23}}{{Cite web|url=https://entrackr.com/2020/02/flipkart-shuts-down-jabong-on-platform/|title=Finally, Flipkart shuts down Jabong|last=Mittal|first=Aarzoo|date=2020-02-05|website=Entrackr|language=en-US|access-date=2020-03-23}}{{Cite web|url=https://inc42.com/buzz/jabong-out-of-picture-flipkart-to-focus-on-myntra|title=Jabong Out Of Picture, Flipkart To Focus On Myntra|date=2020-02-05|website=Inc42 Media|language=en-US|access-date=2020-03-23}} and Jabong website users are redirected to Myntra website permanently.

Jabong also had an international online shopping store called Jabongworld.com, which receives its highest amount of traffic from the United States, closely followed by Malaysia and Mauritius among other countries.{{cite web|url= http://www.medianama.com/2013/02/223-jabong-international/ |title= Excl: Jabong Goes International With Jabongworld.com| publisher= MediaNama |access-date= 2013-02-04}}

Jabongworld.com was shut down in mid-2016.

According to The Brand Trust Report India Study - 2013 by Trust Research Advisory, Jabong ranked among the top 25 trusted Online brands in India.{{cite web|url= http://www.exchange4media.com/49914_google-facebook-ebay-naukri-among-most-trusted-internet-brands.html |title= Google, Facebook, eBay, Naukri among most trusted internet brands| publisher= exchange4media |access-date= 2013-02-22}}

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Category:Online clothing retailers of India

Category:Retail companies established in 2012

Category:Flipkart acquisitions