lifestyle store
{{Short description|Retail store identified with a lifestyle}}
{{For|the retailer|Lifestyle (department store)}}
A lifestyle store is a retail store selling a wide variety of product categories under a single brand. It is designed to associate a brand with one or another aspirational lifestyle. Lifestyle stores may include clothing, housewares, furniture, stationery, gifts, and so on.Lynne Mesher, Basics: Interior Design 01: Retail Design, 2010, p. 18
Examples of lifestyles addressed by brands include "fashionable", "active", "healthy", "back-to-basics".Floor, p. 211
The pioneer in this sector was Design Research, started in 1953. "It was the first attempt to do a lifestyle store, before anyone knew that word...." It carried an eclectic selection of products, from furniture to clothing, from toys to pots and pans, at a wide range of prices.Carole Nicksin, "The Legacy of Design Research: The impact of the long-defunct retailer is still being felt within the home furnishings industry", HFN The Weekly Newspaper for the Home Furnishing Network, November 8, 2004 [http://www.thefreelibrary.com/THE+LEGACY+OF+DESIGN+RESEARCH;+THE+IMPACT+OF+THE+LONG-DEFUNCT...-a0124415717 full text]
Lifestyle stores include:
- Design Research (defunct)
- Habitat (known as "Conran's" in the U.S.)Industrial Design 25:32, 1978
- Crate and Barrel
- Workbench
- MujiKo Floor, Branding a Store: How to Build Successful Retail Brands in a Changing Marketplace, 2006, {{ISBN|0-7494-4832-6}} [https://books.google.com/books?id=a_F2yzdi-AIC&pg=PA217 p. 217]
- Pottery BarnAnita Pugh et al., A Pathway to Profit: Culture Impacts Performance The Story of a Struggling Company Achieving Profitability through Cultural Transformation, 2013, p. 43
The concept is sometimes extended to retail stores that stock different product lines from the same fashion brand.Danica Lo, "New Michael Kors is Company's First Lifestyle Store in Europe", Racked, April 14, 2010, [http://www.racked.com/2010/4/14/7801457/new-michael-kors-is-companys-first-lifestyle-store-in-europe]