rent.com

{{Infobox website

| name = Rent.com

| logo = Rent.com-black-logo.png

| size =

| url = {{URL|www.rent.com}}

| commercial = Yes

| type = Apartment search engine
Online marketplace

| owner = Redfin

| launch_date = {{Start date and age|1999|df=yes/no}}

| current_status = Active

}}

Rent.com is an apartment search engine and online marketplace catering to millennials.{{Cite web |title=How to find the right home in a short time |url=https://taitimmobiliare.it/affitti-a-torino-come-trovare-la-casa-giusta-in-poco-tempo/ |access-date=2023-04-03 |website=taitimmobiliare.it}} It is owned by [https://solutions.rent.com Rent.] which is in turn owned by Redfin.[https://austinapartmentlocators.com/blog/redfin-608m-rentpath-acquisition/ "Has Redfin's $608M RentPath Acquisition Helped Renters?"]. Austin Apartment Locators. Retrieved 2024-10-26.

Timeline

Rent.com was founded in 1999 as Viva.com. In December 2004, eBay purchased Rent.com for $415 million.{{Cite news |last=Regan |first=Keith |date=December 17, 2004 |title=EBay Expands with $415 Million Rent.com Acquisition |url=https://www.ecommercetimes.com/story/ebay-expands-with-415-million-rent-com-acquisition-39078.html |access-date=June 3, 2024 |work=ECommerce Times}}

On May 8, 2012, RentPath, then known as Primedia, acquired Rent.com from eBay for approximately $415 million.{{cite press release | url=https://www.businesswire.com/news/home/20120322006615/en/PRIMEDIA-Acquire-Rent.com-eBay |title=Primedia to Acquire Rent.com from eBay Inc. | publisher=Business Wire | date=March 22, 2012}}{{Cite web |title=Benefits of Owning a Vacation Rental Management Franchise |url=https://www.sodastays.com/vacation-rental-franchise |access-date=2024-12-10 |website=sodastays.com |language=en}}{{cite news |url=https://techcrunch.com/2012/03/22/ebay-sells-off-real-estate-listings-site-rent-com-to-primedia/ |title=eBay Sells Off Real Estate Listings Site Rent.com To Primedia |first=Leena |last=Rao |work=TechCrunch |date=March 22, 2012}}

In June 2015, as part of an overall re-branding of Rent.com, the site launched its first national advertising campaign featuring comedian and actor J. B. Smoove.{{Cite press release | url=https://www.prnewswire.com/news-releases/rentcom-launches-legitimate-listings-ad-campaign-with-comedian-jb-smoove-as-the-legit-a-master-300091949.html | title=Rent.com Launches Legitimate Listings Ad Campaign With Comedian J.B. Smoove As The Legit-a-Master | publisher=Business Wire | date=June 1, 2015}}{{Cite news | url=https://www.adweek.com/agencyspy/j-b-smoove-assumes-legit-role-for-rent-coms-advertising-debut/87537/ | title=J.B. Smoove Assumes 'Legit' Role for Rent.com's Advertising Debut | first=Kiran | last=Aditham | work=Adweek | date=June 4, 2015}}

On April 9, 2021, Rent.com, along with its parent company RentPath, was acquired by real estate site Redfin.{{Cite web|title=Redfin Completes Acquisition of RentPath for $608 Million {{!}} Redfin Press Center|url=https://press.redfin.com/news-releases/news-release-details/redfin-completes-acquisition-rentpath-608-million/|access-date=2021-05-12|website=press.redfin.com|language=en|archive-date=2021-12-30|archive-url=https://web.archive.org/web/20211230130026/https://press.redfin.com/news-releases/news-release-details/redfin-completes-acquisition-rentpath-608-million/|url-status=dead}}

On June 21, 2022, RentPath became Rent. and launched a new suite of marketing automation services.