the Roku Channel

The Roku Channel was launched in September 2017 as a free, ad-supported streaming television service ("FAST"),{{Cite web |last=Strange |first=Adario |date=September 6, 2017 |title=Roku rolls out its own TV channel, pitting it against the very apps that call its box home |url=https://mashable.com/article/the-roku-channel |access-date=November 28, 2023 |website=Mashable |language=en}} available to viewers in the U.S.{{cite web |last1=Perez |first1=Sarah |date=October 11, 2017 |title=Roku's new channel with free movies and TV goes live for all |url=https://techcrunch.com/2017/10/11/rokus-new-channel-with-free-movies-and-tv-goes-live-for-all |url-status=live |archive-url=https://web.archive.org/web/20220123164821/https://techcrunch.com/2017/10/11/rokus-new-channel-with-free-movies-and-tv-goes-live-for-all/ |archive-date=January 23, 2022 |access-date=March 23, 2022 |website=TechCrunch}} Roku's CEO Anthony Wood stated in the same month that the channel was a "way for content owners to publish their content on Roku without writing an app".{{Cite web |last=Roettgers |first=Janko |date=September 29, 2017 |title=Roku CEO Anthony Wood Talks IPO, Advertising and the Future of Streaming (Q&A) |url=https://variety.com/2017/digital/news/roku-ceo-anthony-wood-qa-1202576472/ |access-date=November 28, 2023 |website=Variety |language=en-US}} By August 2018, the channel had expanded to Canada, and a website version of the service was launched, allowing it to be accessed via any web browser.{{Cite web |last=Binder |first=Matt |date=August 9, 2018 |title=Now you don't even need a Roku box to watch the Roku Channel |url=https://mashable.com/article/roku-channel-free-movies-tv |access-date=November 29, 2023 |website=Mashable |language=en}}{{cite web |last1=Perez |first1=Sarah |date=August 8, 2018 |title=Roku's free, ad-supported streaming channel is now live on the web |url=https://techcrunch.com/2018/08/08/rokus-free-ad-supported-streaming-channel-is-now-live-on-the-web |url-status=live |archive-url=https://web.archive.org/web/20221023183811/https://techcrunch.com/2018/08/08/rokus-free-ad-supported-streaming-channel-is-now-live-on-the-web/ |archive-date=October 23, 2022 |access-date=March 23, 2022 |website=TechCrunch}} In August 2018, The Roku Channel was also reported to have signed content licensing deals with Sony Pictures, Warner Bros., Metro-Goldwyn-Mayer, Lionsgate, Disney, and Paramount Pictures. Additionally, the service offered content from existing partners including American Classics, FilmRise, Nosey, OVGuide, Popcornflix, Vidmark, and YuYu.

April 2020 saw the launch of The Roku Channel in the U.K.{{Cite web |last=Porter |first=Jon |date=April 6, 2020 |title=Roku's free ad-supported streaming service is coming to the UK |url=https://www.theverge.com/2020/4/6/21209681/roku-channel-uk-launch-10000-ad-supported-free-tv-shows-movies-documentaries-kids-and-family |access-date=November 28, 2023 |website=The Verge |language=en}} In January 2021, Roku announced that it had acquired the original content library of the defunct mobile video service Quibi for an undisclosed amount, reported to be around $100 million, for availability on The Roku Channel.{{cite web |last1=Porter |first1=Jon |date=January 8, 2021 |title=Quibi's library will live on through the Roku Channel |url=https://www.theverge.com/2021/1/8/22220426/quibi-roku-channel-acquisition-content |url-status=live |archive-url=https://web.archive.org/web/20220911203642/https://www.theverge.com/2021/1/8/22220426/quibi-roku-channel-acquisition-content |archive-date=September 11, 2022 |access-date=March 23, 2022 |website=The Verge}}{{cite web |last1=Mullin |first1=Benjamin |last2=Flint |first2=Joe |date=January 8, 2021 |title=Roku Acquires Rights to Quibi's Content |url=https://www.wsj.com/articles/roku-acquires-rights-to-quibi-s-content-11610116056 |url-access=subscription |url-status=live |archive-url=https://web.archive.org/web/20220821005500/https://www.wsj.com/articles/roku-acquires-rights-to-quibi-s-content-11610116056 |archive-date=August 21, 2022 |access-date=March 23, 2022 |website=The Wall Street Journal}} The content was rebranded as Roku Originals.{{cite web |last1=Keck |first1=Catie |date=April 21, 2021 |title=Roku Wisely Rebrands Its Soon-to-Debut Quibi Haul as 'Roku Originals' |url=https://gizmodo.com/roku-wisely-rebrands-its-soon-to-debut-quibi-content-as-1846733852 |url-status=live |archive-url=https://web.archive.org/web/20220716080635/https://gizmodo.com/roku-wisely-rebrands-its-soon-to-debut-quibi-content-as-1846733852 |archive-date=July 16, 2022 |access-date=March 23, 2022 |website=Gizmodo |language=en-us}} In August 2021, The Roku Channel was reported to add CBC, AccuWeather Now, FilmRise True Crime, Haunt TV, and IGN for free streaming.{{Cite web |last=Keck |first=Catie |date=August 17, 2021 |title=Roku now streams over 200 live TV channels, and here are the newest 17 |url=https://www.theverge.com/2021/8/17/22628020/roku-live-tv-guide-17-new-channels |access-date=December 2, 2023 |website=The Verge |language=en}}

By March 2022, The Roku Channel included news services such as ABC News, Bloomberg, Cheddar, NBC News, Newsy, People TV, Reuters, USA Today, WeatherNation, and Yahoo Finance, all available for free streaming.{{Cite web |last=Perry |first=Alex |date=March 25, 2022 |title=The best (and weirdest) free, live TV channels on Roku |url=https://mashable.com/article/best-free-roku-channels |access-date=December 2, 2023 |website=Mashable |language=en}}{{Cite web |author1=Henry T. Casey |date=June 2, 2020 |title=Roku Live TV Guide includes tons of free channels: Here's what you get |url=https://www.tomsguide.com/news/roku-live-tv-guide-includes-tons-of-free-channels-heres-what-you-get |access-date=December 2, 2023 |website=Tom's Guide |language=en}}{{Cite web |last=Snider |first=Mike |date=April 24, 2018 |title=Video streamer Roku will have ABC News Live as an anchor for its news content |url=https://www.usatoday.com/story/tech/talkingtech/2018/04/24/video-streamer-roku-have-abc-news-live-anchor-its-news-content/543425002/ |access-date=December 2, 2023 |website=USA Today |language=en-US}} In October 2022, The Roku Channel was launched in Mexico.{{Cite web |last=Szalai |first=Georg |date=October 13, 2022 |title=The Roku Channel Launches in Mexico |url=https://www.hollywoodreporter.com/business/business-news/roku-channel-mexico-launch-1235240480/ |access-date=November 29, 2023 |website=The Hollywood Reporter |language=en-US}} According to Deadline Hollywood, October 2022 also saw Charlie Collier, previously the CEO of Fox Entertainment, join Roku as the President of Roku Media to manage ad platform business and content for The Roku Channel and more.{{Cite web |last=Petski |first=Denise |date=April 27, 2023 |title=Charlie Collier's Pay Tops $53 Million At Roku In 2022 |url=https://deadline.com/2023/04/charlie-colliers-pay-53-million-roku-2022-1235340197/ |access-date=November 28, 2023 |website=Deadline |language=en-US}} Later, in December 2022, Roku announced that it would sign an agreement with the Miss Universe Organization to broadcast the 70th (2022) and 71st (2023) editions of the Miss Universe beauty pageant in the United States, making the first time the pageant would broadcast on streaming television, after several years on linear television.{{cite news |date=December 6, 2022 |title=Miss Universe Pageant Moves to Streaming via the Roku Channel |url=https://variety.com/2022/tv/news/miss-universe-pageant-stream-roku-channel-2023-1235451201/ |access-date=May 7, 2024 |magazine=Variety}}

By the end of 2022, The Roku Channel was offering premium subscriptions for over 50 services including Discovery+, Paramount+,{{Cite web |last=Goldsmith |first=Jill |date=August 3, 2022 |title=Roku Channel Adds Paramount+ To Subscription Offerings |url=https://deadline.com/2022/08/roku-channel-paramount-sports-streaming-nfl-uefa-1235083855/ |access-date=December 1, 2023 |website=Deadline |language=en-US}} MGM+, Showtime, Starz,{{Cite web |last=Welch |first=Chris |date=January 28, 2019 |title=Roku launches premium subscriptions for Showtime, Starz, and other services today |url=https://www.theverge.com/2019/1/28/18200383/roku-channel-premium-subscriptions-showtime-starz-now-available |access-date=December 1, 2023 |website=The Verge |language=en}} HBO,{{Cite web |date=April 4, 2019 |title=HBO is available as a premium add-on through the Roku Channel |url=https://www.engadget.com/2019-04-04-hbo-is-available-as-a-premium-add-on-through-the-roku-channel.html |access-date=December 1, 2023 |website=Engadget |language=en-US}} AMC+, Shudder and Acorn TV.{{Cite web |last=Spangler |first=Todd |date=November 3, 2022 |title=AMC Expands Roku Deal, Adding 11 Free Streaming Channels to Roku Channel |url=https://variety.com/2022/digital/news/amc-roku-channel-11-fast-free-streaming-channels-1235422164/ |access-date=December 1, 2023 |website=Variety |language=en-US}} Moreover, The Roku Channel was reaching U.S. households with a total population of 100 million, in Roku's estimates.{{Cite web |last=Spangler |first=Todd |date=February 15, 2023 |title=Roku Revenue Flat in Q4, Roku Channel Climbs to Reach 100 Million U.S. Viewers |url=https://variety.com/2023/digital/news/roku-q4-2023-earnings-roku-channel-100-million-1235523888/ |access-date=November 28, 2023 |website=Variety |language=en-US}}{{Cite web |last=Hayes |first=Dade |date=August 15, 2023 |title=NBCUniversal And Roku Strengthen FAST Ties, Adding Channels For 'Murder She Wrote,' 'Little House On The Prairie' And Other Classic And Nostalgia Titles |url=https://deadline.com/2023/08/nbcuniversal-roku-fast-ties-channels-streaming-murder-she-wrote-little-house-on-the-prairie-1235519738/ |access-date=November 28, 2023 |website=Deadline |language=en-US}} The Roku Channel was also reportedly the most popular FAST service in the U.S. in 2021 and 2022.{{Cite web |last=Roth |first=Emma |date=April 29, 2023 |title=These are the FAST services you need to know about |url=https://www.theverge.com/23680217/fast-services-tubi-roku-pluto-tv |access-date=February 20, 2024 |website=The Verge |language=en}}{{Cite web |last=Cahillane |first=Mollie |date=January 9, 2023 |title=Roku to Ride Original Content, AVOD Waves Into 2023 |url=https://www.adweek.com/convergent-tv/roku-original-content-avod-2023/ |access-date=February 20, 2024 |website=www.adweek.com |language=en-US}}{{Cite web |last=Abarinova |first=Masha |date=October 28, 2022 |title=Consumers use nearly 10 streaming apps, as AVOD and FAST rise: Tivo |url=https://www.streamtvinsider.com/video/consumers-use-nearly-10-streaming-apps-avod-and-fast-rise-tivo |access-date=February 20, 2024 |website=www.streamtvinsider.com |language=en}}

In February 2023, BGR reported that Roku announced the addition of nearly 2000 hours of on-demand content to The Roku Channel. This content included offerings from HBO, HBO Max, Discovery Channel, HGTV, Food Network, TLC, Warner Bros. Pictures, and Warner Bros. Television. Moreover, this content would be available to stream for free.{{Cite web |last=Siegal |first=Jacob |date=January 31, 2023 |title=Canceled HBO Max shows heading to The Roku Channel and Tubi |url=https://bgr.com/entertainment/canceled-hbo-max-shows-heading-to-the-roku-channel-and-tubi/ |access-date=December 2, 2023 |website=BGR |language=en-US}}

In August 2023, it was reported that The Roku Channel was adding several NBCUniversal services as free, ad-supported options. These included NBC News Now, Dateline, Today All Day, NBC local stations, regional Telemundo news channels, Universal Action, Alfred Hitchcock Presents, Sky News International, The Rotten Tomatoes Channel, and a Universal Crime channel.{{Cite web |last=Porter |first=Rick |date=August 15, 2023 |title=Roku, NBCUniversal Expand FAST Channel Offerings |url=https://www.hollywoodreporter.com/tv/tv-news/roku-saved-by-the-bell-murder-she-wrote-channels-1235566340/ |access-date=December 2, 2023 |website=The Hollywood Reporter |language=en-US}}{{Cite web |last=Fletcher |first=Bevin |date=August 16, 2023 |title=More NBCUniversal FAST content joins The Roku Channel |url=https://www.streamtvinsider.com/video/more-nbcuniversal-fast-content-joins-roku-channel |access-date=December 2, 2023 |website=StreamTV Insider |language=en}} Further, The Roku Channel became available on Google TV and other Android TV OS devices, in addition to Roku-branded streaming devices and smart TVs, Amazon Fire TVs, Apple TV, and Samsung smart TVs.{{Cite web |date=July 12, 2023 |title=The Roku Channel is now available as a Google TV app |url=https://www.digitaltrends.com/home-theater/the-roku-channel-google-tv-android-tv/ |access-date=November 28, 2023 |website=Digital Trends |language=en}}{{Cite web |last=Shakir |first=Umar |date=July 12, 2023 |title=The Roku Channel is now streaming on Google TV |url=https://www.theverge.com/2023/7/12/23792307/roku-channel-android-free-ad-supported-tv-streaming |access-date=July 12, 2023 |website=The Verge |language=en-US}} Moreover, a report by Variety in September 2023 stated that The Roku Channel offered more than 80,000 TV shows and movies and access to premium content.{{Cite web |last=Spangler |first=Todd |date=September 7, 2023 |title=Roku Channel Content Removals Will Target Originals That Aren't Attracting New Viewers |url=https://variety.com/2023/digital/news/roku-channel-content-removals-cost-cutting-unpopular-shows-1235716308/ |access-date=November 28, 2023 |website=Variety |language=en-US}} Variety also reported that U.S. FAST services, including Roku, Pluto TV, Samsung SmartTV+, and Vizio WatchFree+, had “commercial loads” of about 8 to 9 minutes per hour, compared to 15 to 17 minutes per hour on cable TV.{{Cite web |last=Wolpert |first=Richard |date=2023-09-08 |title=The Future of FAST Is Specialized |url=https://variety.com/vip/the-future-of-fast-is-specialized-channels-1235716207/ |access-date=2024-12-02 |website=Variety |language=en-US}}

In January 2024, Roku announced an agreement with Formula E to air all but 5 races per year. Roku was slated to also air Recharge, a studio program aired 24 hours after every race.{{Cite web |last=Weprin |first=Alex |date=January 11, 2024 |title=Roku and Formula E Bet Big On a New Type of Sports Rights Deal |url=https://www.hollywoodreporter.com/business/digital/roku-formula-rights-kick-off-formula-e-streaming-zone-1235784670/ |access-date=May 13, 2024 |website=The Hollywood Reporter |language=en}} According to The Wrap in February 2024, The Roku Channel offered over 400 free live linear TV channels and distributed content from over 250 partners. In April 2024, National Basketball Association (NBA) announced a partnership with Roku to launch "NBA Fast", the first FAST channel from NBA, on The Roku Channel.{{Cite web |last=Keys |first=Matthew |date=April 3, 2024 |title=NBA partners with Roku to launch free streaming TV channel |url=https://thedesk.net/news/roku-nba-zone-launch-nba-fast/ |access-date=April 17, 2024 |website=The Desk |language=en-US}} Roku also announced an agreement with NBA to air more than 40 NBA G League games during the 2024–25 season.{{Cite web |last=Friend |first=Tom |date=April 3, 2024 |title=NBA launches new FAST channel on Roku streaming platform |url=https://www.sportsbusinessjournal.com/Articles/2024/04/03/nba-fast-channel-roku |access-date=May 13, 2024 |website=Sports Business Journal |language=en}} In May 2024, The Roku Channel secured a multiyear rights agreement with Major League Baseball to stream live the league's Sunday Leadoff games for free.{{Cite web |last=Manfredi |first=Lucas |date=May 13, 2024 |title=Roku, MLB Strike Multiyear Rights Deal for Sunday Leadoff Games |url=https://www.thewrap.com/roku-major-league-baseball-multiyear-rights-agreement-sunday-leadoff/ |access-date=May 20, 2024 |website=TheWrap |language=en-US}}

In June 2024, measurement firm Comscore found The Roku Channel to be the most popular among all free, ad-supported streaming television (FAST) streaming services in the U.S.{{Cite web |last=Keys |first=Matthew |date=2024-06-11 |title=The Roku Channel is most-watched FAST platform, Comscore says |url=https://thedesk.net/news/roku-channel-most-watched-fast-comscore/ |access-date=2024-06-23 |website=The Desk |language=en-US}}{{Cite web |last=Stenberg |first=Mark |date=2024-06-11 |title=The Roku Channel Tops Comscore's List of FAST Services |url=https://www.adweek.com/convergent-tv/roku-channel-most-popular-fast-service/ |access-date=2024-06-23 |website=www.adweek.com |language=en-US}} In the same month, Lifewire stated that The Roku Channel could be watched using the Roku mobile app, available for both iOS and Android, and allowed switching among free content, premium subscription services, and live TV.

In August 2024, Roku launched a new FAST channel, Roku Sports Channel, to be made available on The Roku Channel. At launch, the sports channel would show live events from MLB Sunday Leadoff, Formula E and the NBA G League and live studio programming from The Rich Eisen Show and GMFB: Overtime.{{Cite web |last=Cobb |first=Kayla |date=2024-08-07 |title=Roku Sports Channel to Launch With MLB Sunday Leadoff, 'Good Morning Football' Reboot |url=https://www.thewrap.com/roku-sports-channel-launch-mlb-sunday-leadoff/ |access-date=2024-08-20 |website=TheWrap |language=en-US}} In February 2025, Roku announced it was launching a women's sports studio show, Women's Sports Now, featuring Renee Montgomery, Sarah Tiana and Suzy Shuster.{{Cite web |last=Weprin|first=Alex|date=February 3, 2025 |title=Roku, Hello Sunshine, Rich Eisen Productions to Launch Women’s Sports Studio Show (Exclusive) |url=https://www.hollywoodreporter.com/business/digital/roku-channel-womens-sports-now-show-1236124152/ |access-date=February 3, 2025|website=The Hollywood Reporter|language=en-US}}

The Roku Channel was the most watched U.S. FAST service in November 2024, as per Nielsen's TV viewership data. It reached households with nearly 145 million people by the end of 2024, according to Roku. The channel gathered 2.1% of all U.S. TV use in January 2025 and ranked as the fifth most-watched streaming service, trailing YouTube (10.8%), Netflix (8.6%) and Prime Video (3.7%).{{Cite web |last=Porter |first=Rick |date=2025-02-18 |title=College Football, NFL Playoffs Drive Linear TV Bump in January |url=https://www.hollywoodreporter.com/business/business-news/nfl-college-football-linear-tv-january-2025-nielsen-gauge-1236139562/ |access-date=2025-02-19 |website=The Hollywood Reporter |language=en-US}}{{Cite web |last=Manfredi |first=Lucas |date=2025-02-18 |title=Football, Scripted Dramas and Trump Inauguration Boost TV Viewing in January |url=https://www.thewrap.com/nielsen-gauge-report-january-2025-tv-viewing-data/ |access-date=2025-02-19 |website=TheWrap |language=en-US}}

The Roku Channel includes more than 500 free ad-supported streaming television (FAST) channels, as of November 2024. They include:

• News: ABC News Live, AccuWeather Now, America’s Voice, Black News Channel, Bloomberg, CBC News, Cheddar, Dateline, LiveNow from Fox, LX News, NewsmaxTV Live, NBC News Now, NowThis, One America News Encore, Reuters, Scripps News, Sky News International, Telemundo regional news channels, The Young Turks-Go, Today All Day, USA Today, WeatherNation, and Yahoo Finance.{{Cite web |last=Patterson |first=Ben |date=July 7, 2020 |title=Roku adds premium and over-the-air channels to its live TV programming guide |url=https://www.techhive.com/article/578647/roku-adds-premium-and-over-the-air-channels-to-its-live-tv-programming-guide.html |access-date=December 4, 2023 |website=TechHive |language=en}}{{Cite web |last=Cranz |first=Alex |date=August 15, 2023 |title=The Roku Channel is getting better about news |url=https://www.theverge.com/2023/8/15/23832753/roku-channel-cbs-fox-news-mr-beast |access-date=December 4, 2023 |website=The Verge |language=en}}{{Cite web |last=Fletcher |first=Bevin |date=August 16, 2022 |title=The Roku Channel brings on 14 new channels, including local NBC news {{!}} StreamTV Insider |url=https://www.streamtvinsider.com/video/roku-channel-brings-14-new-linear-channels-including-local-nbc-news |access-date=April 20, 2024 |website=www.streamtvinsider.com |language=en}}
• Movies: Alfred Hitchcock Presents, Cinevault, Cinevault Classics, Cinevault Westerns, FilmRise Action, FilmRise Classic TV, FilmRise Family, FilmRise Free Movies, Gravitas Movies, Haunt TV, IFC Films Picks, Movie Favorites by Lifetime, MovieSphere, Redbox Free Movies, Reelz, The Rotten Tomatoes Channel, Samuel Goldwyn Channel, Samuel Goldwyn Classics, Universal Action, Universal Monsters, XUMO FREE Movies, XUMO FREE Westerns, and Warner Bros. TV At the Movies.{{Cite web |last=Spangler |first=Todd |date=May 11, 2021 |title=Rotten Tomatoes Is Launching a Linear Streaming Channel |url=https://variety.com/2021/digital/news/rotten-tomatoes-channel-linear-streaming-1234970121/ |access-date=December 4, 2023 |website=Variety |language=en-US}}
• Sports: ACC Digital Network, Adventure Sports Network, BeIN Sports Xtra, EDGESport, ESPN8 The Ocho, ESTV, FIFA Plus, FITE, Fox Sports, Fubo Sports Network, GolfPass, HBCU-Go Sports, MAVTV Select, MLB Channel, NBA Fast, NBC Sports NOW, NFL Channel, NHL Channel, PGA Tour, Outside TV, Pickleballtv, PowerNation, Racing America, SportsGrid, Stadium, and Tennis Channel's T2{{Cite web |last=Keys |first=Matthew |date=July 26, 2023 |title=Free streaming channel FIFA Plus debuts on Roku Channel, Android TV, Amazon Fire TV |url=https://thedesk.net/2023/07/fifa-plus-roku-amazon-fire-tv-android-tv-launch/ |access-date=December 2, 2023 |website=The Desk |language=en-us}}{{Cite web |last=Nelson |first=Mike |date=August 26, 2021 |title=What's The Difference Between The Streaming NFL Channel And The Linear NFL Network? |url=https://thestreamable.com/news/whats-the-difference-between-the-streaming-nfl-channel-and-the-linear-nfl-network |access-date=April 17, 2024 |website=The Streamable |language=en}}{{Cite web |last=Fletcher |first=Bevin |date=December 1, 2022 |title=The Roku Channel serves up first NHL linear channel, adds 9 more free channels {{!}} StreamTV Insider |url=https://www.streamtvinsider.com/video/roku-channel-serves-first-nhl-linear-channel-adds-9-more-free-channels |access-date=April 17, 2024 |website=www.streamtvinsider.com |language=en}}{{Cite web |last=Bouma |first=Luke |date=March 19, 2024 |title=The Roku Channel Adds 4 New Free Channels For March 2024 |url=https://cordcuttersnews.com/the-roku-channel-adds-4-new-free-channels-for-march-2024/ |access-date=April 17, 2024 |website=Cord Cutters News |language=en-US}}{{Cite web |last=Kasule |first=Melissa |date=February 23, 2024 |title=FITE by Triller 24/7 launches on The Roku Channel in Canada |url=https://www.digitaltveurope.com/2024/02/23/fite-by-triller-24-7-launches-on-the-roku-channel-in-canada/ |access-date=April 18, 2024 |website=digitaltveurope.com}}{{Cite web |last=Bouma |first=Luke |date=February 20, 2024 |title=The Roku Channel Adds 8 New Free Channels, Including Barney, FanDuel TV Extra, & More |url=https://cordcuttersnews.com/the-roku-channel-adds-8-new-free-channels-including-barney-fanduel-tv-extra-more/ |access-date=April 18, 2024 |website=Cord Cutters News |language=en-US}}{{Cite web |last=Siegal |first=Jacob |date=November 16, 2022 |title=If you have a Roku, you’re getting 36 new channels for free this month |url=https://bgr.com/entertainment/if-you-have-a-roku-youre-getting-36-new-channels-for-free-this-month/ |access-date=April 26, 2024 |website=BGR |language=en-US}}
• Entertainment: Baywatch Remastered, BET Pluto, Bounce XL, BUZZR, The Carol Burnett Show, CMT Pluto, Circle Country, Comedy Central Pluto, Complex, Crunchyroll Channel, Deal or No Deal, Family Feud, Game Show Central, GOT Talent Global, Heartland, HerSphere, IGN, Ion, Ion Plus, Ion Mystery, Little House on the Prairie, The Lone Ranger, Midsomer Murders, MTV Pluto, Murder, She Wrote, People TV, SNL Vault and TMZ. Also Warner Music Group's WMX Pop, WMX Rock and WMX Hip-Hop{{Cite web |last=Spangler |first=Todd |date=December 5, 2022 |title=Warner Music Launches First Free FAST Channels, Exclusively on Roku Channel |url=https://variety.com/2022/digital/news/warner-music-free-fast-channels-streaming-roku-1235448388/ |access-date=December 2, 2023 |website=Variety |language=en-US}}
• Music: MTV Biggest Pop, MTV Block Party, and Yo! MTV
• Kids: Ameba, Barney and Friends, Battery Pop, BBC Kids, Bob the Builder, Caillou, FilmRise Kids, Kidoodle.TV, Kidz Bop, Rainbow Ruby, Teletubbies, Kartoon, Kid Gamer TV, KIDZ BOP TV, Moonbug, PBS Retro, pocket watch, Popples, Power Rangers, Rainbow Ruby, Rev and Roll, Ryan and Friends, Sabrina: The Animated Series, Sonic the Hedgehog, Toon Goggles, Toon Goggles Jr., Transformers and Zoomoo
• Home Design and Lifestyle: A+E Lively Place, Architectural Digest, Bon Appétit, The Bob Ross Channel, Condé Nast Traveler, The Design Network, DIY Daily, Glamour, GQ, Food52, PBS Food, Revry, Tiny House Nation, Warner Bros. TV Welcome Home, Vanity Fair, Tastemade, This Old House, and Vogue
• Comedy: AFV Family, Anger Management, Are We There Yet?, College Humor, Comedy Central Pluto TV, Comedy Dynamics, Funny or Die, TNBC and Just for Laughs Gags
• Crime: Cold Case Files, Crime360, Crime and Unsolved Mysteries, FilmRise True Crime, Forensic Files, On Patrol: Live, Oxygen True Crime Archives, Reel Truth, Reelz Famous and Infamous, Universal Crime channel by NBCUniversal and Warner Bros. TV Crime Scenes.
• Reality: All Reality by We TV, Deal Zone, FailArmy, Fear Factor, UFO Cowboys, Ghost Hunters, Hell’s Kitchen, Kitchen Nightmares, Ice Road Truckers, People Are Awesome, Pet Collective, Real Housewives Vault and Wipeout
• Sci-Fi: The Asylum, Classic Doctor Who, DUST, FilmRise Sci-Fi, MGM’s Free Sci-Fi Movies & Series, UnExplained Zone and Warner Bros. TV Mysterious Worlds
• Science & Nature: BBC Earth, WIRED, Love Nature, Modern Marvels, Voyager Documentaries and Warner Bros. TV How-To{{Cite web |last=Bouma |first=Luke |date=October 24, 2023 |title=The Roku Channel Adds Over 15 New Free Live Channels, Including Content From Fox Sports, NBC Sports, BBC, PBS, & More |url=https://cordcuttersnews.com/the-roku-channel-adds-over-15-new-free-live-channels-including-content-from-fox-sports-nbc-sports-bbc-pbs-more/ |access-date=April 20, 2024 |website=Cord Cutters News |language=en-US}}
• Talk Shows: Hot Ones, Nosey and Real Nosey
• Spanish language: AFV en Español, América TeVé, beIN SPORTS, Canela.TV, Estrella TV, Latido Music, Love Nature en Español, Moovimex, Pongalo NovelaClub,{{Cite web |last=Hayes |first=Dade |date=August 7, 2020 |title=Latino Streaming Service VIX Launches Linear Channels On Roku, Xumo, Vizio & More |url=https://deadline.com/2020/08/latino-streaming-service-vix-launches-linear-channels-on-roku-xumo-vizio-more-1203007394/ |access-date=December 2, 2023 |website=Deadline |language=en-US}} TelevisaUnivision, The Weather Channel en Español.,{{Cite web |last=Siegal |first=Jacob |date=June 6, 2022 |title=The Roku Channel adds a Spanish-language hub with over 50 free live channels |url=https://bgr.com/entertainment/the-roku-channel-adds-a-spanish-language-hub-with-over-50-free-live-channels/ |access-date=March 30, 2024 |website=BGR |language=en-US}} among others.

The Roku Channel offers viewers to watch a selection of advertising video on demand (AVOD) content for free, requiring no subscription fee.{{Cite web |last=Heinzman |first=Andrew |date=July 27, 2023 |title=What Are AVOD Streaming Services, and Why Should You Use Them? |url=https://www.howtogeek.com/159182/what-are-avod-streaming-services-and-why-should-you-use-them/ |access-date=February 27, 2024 |website=How-To Geek |language=en}} This content includes movies from Hollywood studios such as Lionsgate, Metro-Goldwyn-Mayer (MGM), Sony Pictures and Warner Brothers, and videos from publishers such as American Classics, Fandor, FilmRise, Nosey, OVGuide, Popcornflix, Vidmark, and YuYu. The channel also delivers about 2000 hours of content from Warner Bros. Discovery’s TV series and movies, including content from HBO, HBO Max, Discovery Channel, HGTV, Food Network, TLC, Warner Bros. Pictures, Warner Bros. Television and more.{{Cite web |last=Spangler |first=Todd |date=January 31, 2023 |title=Roku and Tubi to Launch Warner Bros. Discovery Free, Ad-Supported Channels, Featuring HBO's 'Westworld' and More |url=https://variety.com/2023/digital/news/roku-tubi-warner-bros-discovery-free-fast-channels-westworld-1235507747/ |access-date=February 27, 2024 |website=Variety |language=en-US}} Moreover, it offers for free a part of the "premium content" from Showtime, MGM+, Cinedigm and Acorn TV, with no subscription or trial required. The offering includes On Becoming a God in Central Florida (Showtime), Godfather of Harlem (Epix), America: The Story of Us (HISTORY Vault), Heartland (Dove Channel), and Miss Fisher’s Murder Mysteries (Acorn TV).{{Cite web |last=Gruenwedel |first=Erik |date=October 1, 2019 |title=Roku Offering Free Premium Content on Ad-Supported Channel |url=https://www.mediaplaynews.com/roku-offering-free-premium-content-on-ad-supported-channel/ |access-date=February 27, 2024 |website=Media Play News |language=en-US}}

The Spanish AVOD titles free to watch on The Roku Channel include Hernan (A+E Networks), Hunting Ava Bravo (Wild Sheep Content, Top Dead Center Films, Chollawood Productions), A la Mala (Lionsgate), Enamorada (Cisneros), Amor Comprado (Cisneros), Seasons 1-3 of El Señor de los Cielos (NBCUniversal Telemundo), El Chema: Edición Especial (NBCUniversal Telemundo), Seasons 1-2 of Señora Acero (NBCUniversal Telemundo).

The Roku Channel also includes original content, including that in Spanish, in form of Roku Originals.{{Cite web |last=Mithaiwala |first=Mansoor |date=May 13, 2021 |title=Roku Originals Explained: Shows, Price, Release Date & More |url=https://screenrant.com/roku-originals-price-shows-release-date-channel-explained/ |access-date=December 2, 2023 |website=ScreenRant |language=en}}{{Cite web |last=Flam |first=Charna |date=April 20, 2023 |title=Roku Expands Slate of Spanish Originals, Including Jennifer Lopez's 'Un Millón de Gracias' |url=https://variety.com/2023/tv/news/roku-jennifer-lopez-spanish-series-un-millon-de-gracias-1235588920/ |access-date=December 2, 2023 |website=Variety |language=en-US}} Content creation partners for the Roku Originals include Cisley Saldaña, Liz Jenkins, Mariel Saldaña, Paul Hollywood, Prue Leith, Rich Eisen, and “Weird Al” Yankovic.{{Cite web |last=Petski |first=Denise |date=May 2, 2023 |title=Roku Bolsters 2023-24 Slate With Content From Charlie Puth, Reese Witherspoon, Zoe Saldaña, Jessica Alba & More – NewFronts |url=https://deadline.com/2023/05/roku-2023-2024-slate-content-reese-witherspoon-zoe-saldana-jessica-alba-newfronts-1235353900/ |access-date=December 2, 2023 |website=Deadline |language=en-US}} Spanish-language content creation partners include Jennifer Lopez, Juanpa Zurita and Jaime Camil.

The Roku Channel offers paid subscriptions for various services including Discovery+, Paramount+, HBO, Max,{{Cite web |last=Keys |first=Matthew |date=2024-11-13 |title=The Roku Channel begins selling subscriptions to Max |url=https://thedesk.net/2024/11/max-the-roku-channel/ |access-date=2025-02-17 |website=The Desk |language=en-US}} MGM+, Showtime, Starz, Cinemax,{{Cite web |title=Roku adds premium and over-the-air channels to its live TV programming guide |url=https://www.techhive.com/article/578647/roku-adds-premium-and-over-the-air-channels-to-its-live-tv-programming-guide.html |access-date=December 4, 2023 |website=TechHive |language=en}} AMC+, Shudder, Acorn TV, Fuse Plus,{{Cite web |last=Keys |first=Matthew |date=May 30, 2023 |title=The Roku Channel starts offering subscriptions from Fuse Plus |url=https://thedesk.net/2023/05/fuse-plus-launches-roku-channel-fuse-media/ |access-date=December 2, 2023 |website=The Desk |language=en-us}} and Vix Premium.{{Cite web |last=Lafayette |first=Jon |date=May 25, 2023 |title=Roku Adds ViX Premium To Roster of Subscription Channels |url=https://www.nexttv.com/news/roku-adds-vix-premiumto-roster-of-subscription-channels |access-date=December 2, 2023 |website=NextTV |language=en}}

Sports programming primarily airs on the Roku Sports Channel.

• Formula E (2024–present){{Cite web |date=June 27, 2023 |title=Formula E Expands Existing Partnership with CBS Sports, Strikes U.S. Streaming Rights Deal with Roku |url=https://newsroom.roku.com/news/2023/06/formula-e-expands-existing-partnership-with-cbs-sports-strikes/kjevtnaj-1687867994 |access-date=January 25, 2024 |website=Roku |language=en}}
• 11 races
• NBA G League (2024–present){{Cite web |date=April 3, 2024 |title=With Roku’s All-New NBA FAST Channel and NBA Zone, Basketball Fans Are at the Center of the Action |url=https://newsroom.roku.com/news/2024/04/with-roku-s-all-new-nba-fast-channel-and-nba/mockgzwb-1712147403 |access-date=January 25, 2024 |website=Roku |language=en}}
• 40 games
• Major League Baseball (2024–present){{Cite web |date=May 13, 2024 |title=Roku Lands Exclusive Rights to Major League Baseball Sunday Leadoff |url=https://newsroom.roku.com/news/2024/05/roku-lands-exclusive-rights-to-major-league-baseball-sunday-leadoff/tetn-dag-1715620860 |access-date=January 25, 2024 |website=Roku |language=en}}
• 18 MLB Sunday Leadoff games
• WCK Muay Thai (2024){{Cite web |date=October 10, 2024 |title=Roku Will Live-Stream WCK Muay Thai 35th Anniversary Martial Arts Event from Las Vegas |url=https://newsroom.roku.com/news/2024/10/roku-will-live-stream-wck-muay-thai-35th-anniversary-martial/npygskvd-1728563155 |access-date=January 25, 2024 |website=Roku |language=en}}
• WCK Muay Thai 35th Anniversary event
• X Games (2025–present){{Cite web |date=December 18, 2024 |title=Roku Locks Exclusive U.S. Streaming Rights for X Games Aspen and a Soon-to-be-Announced X Games Event Coming Summer 2025 |url=https://newsroom.roku.com/news/2024/12/roku-locks-exclusive-u-s-streaming-rights-for-x/-uukqjxq-1734467021 |access-date=January 25, 2024 |website=Roku |language=en}}
• Exclusive streaming home of X Games Aspen and a major summer X Games event
• Pro Volleyball Federation (2025–present){{Cite web |date=January 8, 2025 |title=PVF Media Rights Momentum Continues with Roku |url=https://newsroom.roku.com/news/2025/01/pvf-media-rights-momentum-continues-with-roku/uqcapfxu-1736347706 |access-date=January 25, 2024 |website=Roku |language=en}}
• 20 matches
• Bass Anglers Sportsman Society (2025–present){{Cite web |date=February 18, 2025 |title=Roku becomes the streaming hub of Bassmaster tournaments |url=https://www.bassmaster.com/classic/news/roku-becomes-the-streaming-hub-of-bassmaster-tournaments/ |access-date=April 10, 2025 |website=Bassmaster|language=en}}
• Coverage of Bassmaster Elite Qualifiers
• Select coverage of all Bassmaster Elite Series events
• 5 Bassmaster Open Series events
• Friday coverage of the Bassmaster Classic
• Primetime coverage of the Bassmaster Classic Celebrity Pro-Am

{{Reflist}}

• {{Official website|https://therokuchannel.roku.com}}

{{The Roku Channel}}

{{VOD services}}

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Category:Internet television streaming services

Category:Subscription video streaming services

Category:Internet properties established in 2017

Category:Internet television channels