ziplocal

{{Short description|American phone directory company}}

{{promotional|date=September 2022}}

{{Infobox company

| name = Ziplocal

| logo = Ziplocal-logo.png

| type = Private

| foundation = 2007, 2010

| founder =

| location_city = Pleasant Grove, Utah

| location_country = U.S.

| location =

| locations = 1

| area_served = United States

| key_people =

| industry = {{ubl|Organic search|Local search}}

| services = Digital Marketing, Website Development, Social Media Marketing, Reviews Management, Search Engine Optimization, Content Creation

| revenue =

| operating_income =

| net_income =

| assets =

| equity =

| owner =

| num_employees =

| parent =

| homepage = {{URL|http://www.ziplocal.com}}

| footnotes =

}}

Ziplocal is a digital marketing company that provides local search information across the United States. Ziplocal previously printed yellow pages. Ziplocal provides digital services for small to medium-sized business, such as websites, local and organic SEO tools, social media marketing, and reputation management.

Ziplocal was previously known as the Phone Directories Company.{{Citation needed|date=January 2024}}

History

In January 2010, the Utah-based Phone Directories Company (PDC) entered into an agreement with Canpages and rebranded itself as Ziplocal. In March 2010, then-CEO of Canpages Olivier Vincent organized the sale of Canpages (including Ziplocal's assets) to Yellow Pages Group (YPG). YPG then traded its US division (YPG Directories, LLC.) to Ziplocal, LP in exchange for an equity-to-equity swap. YPG now owns 35% of Ziplocal. Vincent then left his position as CEO of Canpages and became CEO and President of the Board of Directors of Ziplocal.

Vincent was the CEO of Ziplocal until 2011, becoming the CEO of consulting firm Hipparcos Technology.{{Cite web |title=Canpages demise is sad end to B.C. success story |url=https://biv.com/article/2012/02/canpages-demise-is-sad-end-to-bc-success-story |access-date=2023-09-01 |website=Business in Vancouver |language=en}} Following Vincent, Mike Anderson, former SVP at Canpages, became CEO until 2012.{{citation needed|date = April 2022}}

In 2013 Ziplocal was sold to Kevin Shea. Mr. Shea served as the Chairman and CEO of Ziplocal from 2013 to 2022. Stephanie Colfack was promoted to President and CEO in 2022{{Cite web |title=Ziplocal {{!}} BBB Business Profile {{!}} Better Business Bureau |url=https://www.bbb.org/us/ut/provo/profile/digital-marketing/ziplocal-1166-83080001 |access-date=2025-04-04 |website=www.bbb.org |language=en}} and currently operates the company.

In Fall of 2024 Ziplocal has fully transitioned from a phonebook and digital marketing agency to a digital-only marketing agency.

See also

References

{{reflist|refs=

[http://www.techvibes.com/blog/ziplocal-to-call-vancouver-home "ZipLocal.com to call Vancouver home"], Techvibes. 08 July 2010. Last accessed 09 March 2011.

{{cite web |url=http://www.corporate.ziplocal.com |title=Ziplocal {{!}} HOME |website=www.corporate.ziplocal.com |url-status=dead |archive-url=https://web.archive.org/web/20100625010454/http://corporate.ziplocal.com/ |archive-date=2010-06-25}}

[http://www.screenwerk.com/2010/01/18/canpages-enters-us-market-via-partnership/ "Canpages Enters US Market via Partnership"] Screenwerk. 18 January 2010. Last accessed 09 March 2011.

[http://www.techvibes.com/blog/yellow-pages-group-acquires-canpages "Yellow Pages Group acquires Canpages"] Techvibes. 30 March 2010. Last accessed 09 March 2011.

[http://www.rttnews.com/ArticleView.aspx?Id=1258724&pageNum=3 "Yellow Media To Acquire Canpages"] {{webarchive |url=https://web.archive.org/web/20110715212033/http://www.rttnews.com/ArticleView.aspx?Id=1258724&pageNum=3 |date=July 15, 2011}} RTTNews. 01 April 2010. Last accessed 9 March 2011.

[http://www.marketwire.com/press-release/Yellow-Pages-Income-Fund-Reports-Q1-2010-Financial-Results-TSX-YLO.UN-1159933.htm "Yellow Pages Income Fund Reports Q1 2010 Financial Results"], Marketwire. 06 May 2010. Last accessed 9 March 2011.

}}