:Ava Max#Discography

{{Infobox person

| name = Ava Max

| image = Ava Max - Untold 2023 (53114555775) (cropped).jpg

| caption = Ava Max in 2023

| birth_name = Amanda Koçi

| birth_date = {{Birth date and age|1994|2|16|mf=yes}}

| birth_place = Milwaukee, Wisconsin, U.S.

| other_names = {{flatlist|

Amanda
AVA
Ava Koci

}}

| education = Lexington High School

| occupation = {{flatlist|

Singer
songwriter

}}

| years_active = 2013–present

| notable_works = Discography

| style =

| awards = Full list

| module = {{Infobox musical artist

| embed = yes

| origin = Chesapeake, Virginia, U.S.

| genre = {{flatlist|

}}

| instruments = Vocals

| label = Atlantic

| website = {{URL|avamax.com}}

| associated_acts =

{{Infobox

| child = yes

| header = Logo

| headerstyle = background:#b0c4de

| data2 =

120px}}

}}

Amanda Ava Koçi (born Amanda Koçi; February 16, 1994), known professionally as Ava Max ({{IPAc-en|ˈ|eɪ|v|ə}} {{respell|AY|və}}), is an American singer-songwriter. She rose to prominence in 2018 with the release of her breakthrough single "Sweet but Psycho". The song peaked at number one in 22 countries and reached number two and number 10 on the Australian ARIA Charts and US Billboard Hot 100, respectively.

In March 2020, Max released the song, "Kings & Queens", which peaked at number 13 on the Billboard Hot 100 and at number 19 on the UK Singles Chart. It was followed by the release of her debut studio album, Heaven & Hell, in September 2020, which charted at number two on the UK Albums Chart and at number 27 on the US Billboard 200. In November 2020, the song "My Head & My Heart" was released, which peaked at number 45 on the Billboard Hot 100 and at number 18 on the UK Singles Chart. Max released her second studio album, Diamonds & Dancefloors, on January 27, 2023.

On February 7, 2025, Max released "Lost Your Faith", the lead single from her upcoming third studio album, Don't Click Play.{{cite web |last1=Madarang |first1=Charisma |title=Ava Max Delivers a 'Message of Hope' With New Single 'Lost Your Faith' |url=https://www.rollingstone.com/music/music-news/ava-max-new-single-lost-your-faith-1235259449/ |website=Rolling Stone Magazine |date=February 7, 2025 |publisher=Rolling Stone |access-date=February 7, 2025}}

Life and career

=1994–2012: Early life=

Amanda Ava Koci was born Amanda Koçi, in Milwaukee, Wisconsin, on February 16, 1994.{{Cite web |date=February 16, 2021 |title=Famous birthdays for Feb. 16: The Weeknd, Ava Max |url=https://www.upi.com/Entertainment_News/2021/02/16/Famous-birthdays-for-Feb-16-The-Weeknd-Ava-Max/3301613343002/ |url-status=live |archive-url=https://web.archive.org/web/20210217105833/https://www.upi.com/Entertainment_News/2021/02/16/Famous-birthdays-for-Feb-16-The-Weeknd-Ava-Max/3301613343002/ |archive-date=February 17, 2021 |access-date=February 17, 2021 |publisher=United Press International}}{{Cite web |last=Poulter |first=Amy |date=September 18, 2020 |title=Rising pop star Ava Max releases her debut album today. The "Sweet But Psycho" singer calls Virginia Beach home. |url=https://www.pilotonline.com/entertainment/music/vp-db-ava-max-heaven-hell-20200918-dd32kjiokjcwhcncblrxebodn4-story.html |url-status=live |archive-url=https://web.archive.org/web/20200919214520/https://www.pilotonline.com/entertainment/music/vp-db-ava-max-heaven-hell-20200918-dd32kjiokjcwhcncblrxebodn4-story.html |archive-date=September 19, 2020 |access-date=September 19, 2020 |website=The Virginian-Pilot}}{{Cite web |last=Duboff |first=Josh |date=February 13, 2019 |title='Sweet but Psycho' Singer Ava Max Is Trying to 'Bring Pop Back' |url=https://www.vanityfair.com/style/2019/02/sweet-but-psycho-ava-max-interview |url-status=live |archive-url=https://web.archive.org/web/20190213165239/https://www.vanityfair.com/style/2019/02/sweet-but-psycho-ava-max-interview |archive-date=February 13, 2019 |access-date=September 20, 2019 |website=Vanity Fair}} Max's parents are from Albania; her father, Paul (anglicized from Pavllo), is from Qeparo and her mother, Andrea, is from Sarandë.{{Cite web |date=August 31, 2020 |title=Ava Max shpreh dëshirën për të ardhur në Shqipëri |trans-title=Ava Max expresses the desire to come to Albania |url=https://www.rtklive.com/sq/news-single.php?ID=458863 |archive-url=https://web.archive.org/web/20201006143218/https://www.rtklive.com/sq/news-single.php?ID=458863 |archive-date=October 6, 2020 |access-date=October 6, 2020 |publisher=Radio Television of Kosovo (RTK) |language=sq}}{{Cite web |last=Levy |first=Piet |date=September 15, 2020 |title=Following 'Sweet but Psycho' success, Ava Max ready to conquer the pop world with debut album 'Heaven & Hell' |url=https://www.jsonline.com/story/entertainment/music/2020/09/15/after-sweet-but-psycho-ava-max-has-debut-pop-album-heaven-hell/5760870002/ |url-status=live |archive-url=https://web.archive.org/web/20200916235458/https://www.jsonline.com/story/entertainment/music/2020/09/15/after-sweet-but-psycho-ava-max-has-debut-pop-album-heaven-hell/5760870002/ |archive-date=September 16, 2020 |access-date=September 16, 2020 |website=Milwaukee Journal Sentinel}} In 1991, her parents fled Albania after the fall of communism in the country, and lived at a Red Cross supported church in Paris for a year. While in Paris, they met a woman from Wisconsin who helped them immigrate to the United States and reside in the state, where Max was later born.{{Cite web |last=Ford |first=Sam |date=September 18, 2020 |title=Ava Max Talks Debut Album 'Heaven & Hell' |url=https://vmagazine.com/article/ava-max-talks-debut-album-heaven-hell/ |url-status=live |archive-url=https://web.archive.org/web/20210119061053/https://vmagazine.com/article/ava-max-talks-debut-album-heaven-hell/ |archive-date=January 19, 2021 |access-date=February 12, 2021 |website=V}}{{Cite web |last=Nordstrom |first=Leigh |date=September 18, 2020 |title=The Duality of Ava Max |url=https://wwd.com/eye/people/ava-max-heaven-and-hell-debut-album-1234590349/ |url-status=live |archive-url=https://web.archive.org/web/20200920213553/https://wwd.com/eye/people/ava-max-heaven-and-hell-debut-album-1234590349/ |archive-date=September 20, 2020 |access-date=September 18, 2020 |website=Women's Wear Daily}} During her childhood, Max often saw her parents struggle to earn an income, as they each worked three jobs without speaking English.{{Cite news |date=January 11, 2019 |title=Ava Max: My parents left Albania in 1990 and lived in a church in Paris for a whole year |work=Belfast Telegraph |url=https://www.belfasttelegraph.co.uk/life/features/ava-max-my-parents-left-albania-in-1990-and-lived-in-a-church-in-paris-for-a-whole-year-37700264.html |url-status=live |access-date=January 11, 2019 |archive-url=https://web.archive.org/web/20190111133412/https://www.belfasttelegraph.co.uk/life/features/ava-max-my-parents-left-albania-in-1990-and-lived-in-a-church-in-paris-for-a-whole-year-37700264.html |archive-date=January 11, 2019}} Her mother was a classically trained opera singer, while her father was a pianist.{{Cite web |last=Hayes |first=Martha |date=October 21, 2021 |title=Ava Max on relatability, dating and the dark side of the music industry |url=https://www.cosmopolitan.com/uk/entertainment/a38011272/ava-max-dark-side-of-the-music-industry/ |url-status=live |archive-url=https://web.archive.org/web/20211022105910/https://www.cosmopolitan.com/uk/entertainment/a38011272/ava-max-dark-side-of-the-music-industry/ |archive-date=October 22, 2021 |access-date=November 4, 2021 |website=Cosmopolitan}}{{Cite web |last=Mineo |first=Alfredo |date=October 20, 2020 |title=Interview: Ava Max Talks Margiela, Kamala, and...Possibly Performing Naked |url=https://blackbookmag.com/arts-culture/interview-ava-max-talks-margiela-kamala-and-possibly-performing-naked/ |url-status=live |archive-url=https://web.archive.org/web/20210714042931/https://blackbookmag.com/arts-culture/interview-ava-max-talks-margiela-kamala-and-possibly-performing-naked/ |archive-date=July 14, 2021 |access-date=July 14, 2021 |website=BlackBook}}

Max moved with her family to Virginia when she was eight years old, where she was raised in Hampton Roads. While living in Virginia, she competed in numerous Radio Disney singing competitions at Greenbrier Mall in Chesapeake and debuted at the NorVa in Norfolk when she was 10 years old as an opening act, where she performed Whitney Houston's 1987 song "I Wanna Dance with Somebody (Who Loves Me)". Max often traveled to Florida in order to perform in singing competitions, and began releasing music under the moniker Amanda Kay,{{Cite web |last=Savage |first=Mark |date=September 22, 2020 |title=Ava Max: 'I need to make it, no matter what' |url=https://www.bbc.com/news/entertainment-arts-54188525 |url-status=live |archive-url=https://web.archive.org/web/20200922074457/https://www.bbc.com/news/entertainment-arts-54188525 |archive-date=September 22, 2020 |access-date=January 5, 2021 |publisher=BBC News}} including a 2008 extended play. At the age of 13, Max came up with the middle name Ava and adopted it as her first name after stating that she did not like being called Amanda while growing up.{{Cite web |last=Nunn |first=Jerry |date=March 27, 2019 |title=Ava Max Sings Into a Sweet Life |url=http://www.windycitymediagroup.com/lgbt/Ava-Max-Sings-Into-a-Sweet-Life/65727.html |url-status=live |archive-url=https://web.archive.org/web/20190409205347/http://www.windycitymediagroup.com/lgbt/Ava-Max-Sings-Into-a-Sweet-Life/65727.html |archive-date=April 9, 2019 |access-date=June 12, 2020 |website=Windy City Times}}{{Cite web |last=Pham |first=Jason |date=February 25, 2021 |title=Ava Max on Her 'Polarizing' Haircut & the Surprising Story Behind Her Stage Name |url=https://stylecaster.com/ava-max-my-head-my-heart/ |url-status=live |archive-url=https://web.archive.org/web/20210225194521/https://stylecaster.com/ava-max-my-head-my-heart/ |archive-date=February 25, 2021 |access-date=February 25, 2021 |website=StyleCaster}}

Max adopted the stage name Ava at the age of 14, and moved to Los Angeles, California, to pursue a music career at the suggestion of her mother, but was constantly rejected for being underage. Max relocated to South Carolina a year later, where she began writing songs about relationships she had observed, including those of her brother. She later stated that she was grateful for the move, as it allowed her to experience a normal childhood. During her time in South Carolina, Max attended Lexington High School for a year, after being previously homeschooled, and she recalled being constantly bullied there.{{Cite web |last=Rosa |first=Christopher |date=November 9, 2020 |title=Ava Max Is Turning Her Pain Into Pop |url=https://www.glamour.com/story/ava-max-profile |url-status=live |archive-url=https://web.archive.org/web/20201109175039/https://www.glamour.com/story/ava-max-profile |archive-date=November 9, 2020 |access-date=November 10, 2020 |website=Glamour}}{{Cite web |last=Corner |first=Lewis |date=March 12, 2019 |title=Ava Max is here to unite all the misfits out there – and have plenty of fun doing it |url=https://www.gaytimes.com/culture/ava-max-is-here-to-unite-all-the-misfits-out-there-and-have-plenty-of-fun-doing-it-amplify-by-gay-times/ |url-status=live |archive-url=https://web.archive.org/web/20200813112331/https://www.gaytimes.co.uk/culture/ava-max-is-here-to-unite-all-the-misfits-out-there-and-have-plenty-of-fun-doing-it-amplify-by-gay-times/ |archive-date=August 13, 2020 |access-date=November 4, 2021 |website=Gay Times}} After she turned 17, Max returned to Los Angeles with her brother, who acted as her manager.{{Cite web |last=Wass |first=Mike |date=October 31, 2018 |title=Ava Max On "Sweet But Psycho" & Making Pop Fun Again: Interview |url=https://www.idolator.com/7687574/ava-max-sweet-but-psycho-interview?ios=1&safari=1 |url-status=live |archive-url=https://web.archive.org/web/20201126104431/https://www.idolator.com/7687574/ava-max-sweet-but-psycho-interview?ios=1&safari=1 |archive-date=November 26, 2020 |access-date=March 22, 2019 |publisher=Idolator}}{{Cite web |last=Marquina |first=Sierra |date=December 3, 2020 |title=Ava Max Gets Emotional Recalling Trying to Make It: 'There Was No Plan B' |url=https://onairwithryan.iheart.com/featured/ryan-seacrest/content/2020-12-02-ava-max-gets-emotional-recalling-trying-to-make-it-there-was-no-plan-b/ |url-status=live |archive-url=https://web.archive.org/web/20201202235723/https://onairwithryan.iheart.com/featured/ryan-seacrest/content/2020-12-02-ava-max-gets-emotional-recalling-trying-to-make-it-there-was-no-plan-b/ |archive-date=December 2, 2020 |access-date=December 3, 2020 |website=On Air with Ryan Seacrest |publisher=iHeartMedia}} She acknowledged that the partnership "did not work out" due to differences and receiving orders from her brother and because neither knew anyone in the area. Max's difficulty in searching for producers and songwriters alone caused her to spiral "down a really bad path", which led her to drink at an early age and survive on 20 dollars a week.

=2013–2017: Career beginnings and formations=

File:Ava Max Logo.png

Max released "Take Away the Pain" in 2013,{{Cite web |last=Saeed |first=Saeed |date=October 9, 2020 |title='It is inspirational': singer Ava Max on why pop music will never die |url=https://www.thenationalnews.com/arts-culture/music/it-is-inspirational-singer-ava-max-on-why-pop-music-will-never-die-1.1090833 |url-status=live |archive-url=https://web.archive.org/web/20201016235456/https://www.thenationalnews.com/arts-culture/music/it-is-inspirational-singer-ava-max-on-why-pop-music-will-never-die-1.1090833 |archive-date=October 16, 2020 |access-date=October 15, 2020 |website=The National}} which was remixed by the Canadian duo Project 46 in July 2015.{{Cite web |last=Ultra Music |date=July 16, 2015 |title=Project 46 - Take Away The Pain (feat. Ava Koci) [Cover Art] |url=https://www.youtube.com/watch?v=eOq1UTHyj5w |url-status=live |archive-url=https://ghostarchive.org/varchive/eOq1UTHyj5w |archive-date=May 17, 2023 |access-date=March 12, 2019 |via=YouTube}}{{cbignore}} For several years, her demos were rejected and not returned by record producers and songwriters.{{Cite web |last=Rowlands |first=Geoffrey |date=December 24, 2018 |title=Sweet But Psycho makes Ava a star |url=https://www.gulf-times.com/story/617395/Sweet-But-Psycho-makes-Ava-a-star |url-status=live |archive-url=https://web.archive.org/web/20181225115331/https://www.gulf-times.com/story/617395/Sweet-But-Psycho-makes-Ava-a-star |archive-date=December 25, 2018 |access-date=February 21, 2019 |website=Gulf Times}} She also faced several incidents of sexual harassment. In 2014, Max had her first meeting with Canadian record producer Cirkut at a dinner party in the Chateau Marmont.{{Cite magazine |last=Spruch |first=Kirsten |date=November 26, 2019 |title=From Rebecca Black to Lil Nas X: A Timeline Of Artists Going Viral in the 2010s |url=https://www.billboard.com/articles/columns/pop/8544341/artists-who-went-viral-2010s-timeline |url-status=live |magazine=Billboard |archive-url=https://web.archive.org/web/20200615181116/https://www.billboard.com/articles/columns/pop/8544341/artists-who-went-viral-2010s-timeline |archive-date=June 15, 2020 |access-date=June 15, 2020}}{{Cite web |last=Stern |first=Bradley |date=February 23, 2023 |title=Ava Max Would Rather Be Daring Than Boring |url=https://www.nylon.com/entertainment/ava-max-diamonds-and-dancefloors |url-status=live |archive-url=https://web.archive.org/web/20230227125140/https://www.nylon.com/entertainment/ava-max-diamonds-and-dancefloors |archive-date=February 27, 2023 |access-date=February 27, 2023 |website=Nylon}} Cirkut was also an acquaintance of her brother.{{Cite web |last=Benjamin |first=Mark |date=October 15, 2020 |title=Ava Max Talks Fashion, Stalkers, and a Christmas Surprise |url=https://rain-mag.com/ava-max/ |url-status=live |archive-url=https://web.archive.org/web/20201017072535/https://rain-mag.com/ava-max/ |archive-date=October 17, 2020 |access-date=October 16, 2020 |website=Rain Magazine}} Max sang "Happy Birthday" to him,{{Cite magazine |last=Cirisano |first=Tatiana |date=January 30, 2019 |title=Chartbreaker: Ava Max On Breakout Hit 'Sweet But Psycho' and How She'll Follow It Up |url=https://www.billboard.com/articles/columns/pop/8495624/ava-max-chartbreaker-sweet-but-psycho-interview |url-status=live |magazine=Billboard |archive-url=https://web.archive.org/web/20190405110518/https://www.billboard.com/articles/columns/pop/8495624/ava-max-chartbreaker-sweet-but-psycho-interview |archive-date=April 5, 2019 |access-date=March 25, 2019 |url-access=subscription}}{{Cite web |last=Tanzer |first=Myles |date=February 22, 2019 |title=After Working With Dr. Luke, Cirkut Breaks Out on His Own |url=https://www.vulture.com/2019/02/after-working-with-dr-luke-cirkut-breaks-out-on-his-own.html |url-status=live |archive-url=https://web.archive.org/web/20190224085232/https://www.vulture.com/2019/02/after-working-with-dr-luke-cirkut-breaks-out-on-his-own.html |archive-date=February 24, 2019 |access-date=March 24, 2019 |publisher=Vulture}} which led both musicians to work together, writing hundreds of songs and releasing "Anyone but You" on SoundCloud in July 2016. The song gained traction and attracted the attention of various record labels that contacted Max through email, ultimately leading her to sign a record deal with Atlantic Records in 2016. Max acknowledged that working with Cirkut changed her life, as she considered leaving the music industry after being creatively stifled.{{Cite web |last=Corner |first=Lewis |date=October 24, 2018 |title=Say hello to Ava Max: Our favourite new pop obsession |url=https://www.gaytimes.co.uk/culture/114358/ava-max-interview/ |url-status=live |archive-url=https://web.archive.org/web/20200615181116/https://www.gaytimes.co.uk/culture/114358/ava-max-interview/ |archive-date=June 15, 2020 |access-date=June 15, 2020 |website=Gay Times}}

After signing the deal at the age of 22, she began searching for a last name to use as her stage name, eventually deciding on Max. The name was chosen since it combined elements of being masculine and feminine. From 2016 to 2017, Max adopted her signature hairstyle titled the 'Max Cut', which is seen in her logo as a substitute for the 'A' in Max. On August 4, 2017, Max was featured on the Le Youth song "Clap Your Hands", where she sang two different melodies.{{Cite magazine |last=Bein |first=Kat |date=August 3, 2017 |title=Le Youth's 'Clap Your Hands' Is Infectious Funk: Exclusive |url=http://www.billboard.com/articles/news/dance/7889773/le-youth-clap-your-hands |url-status=live |magazine=Billboard |archive-url=https://web.archive.org/web/20180627101000/https://www.billboard.com/articles/news/dance/7889773/le-youth-clap-your-hands |archive-date=June 27, 2018 |access-date=September 27, 2018}}

=2018–2021: International breakthrough and ''Heaven & Hell''=

File:Ava Max at the Rix FM Festival in Gothenburg (48534902657) (cropped).jpg

Max released the song "My Way" on April 20, 2018,{{Cite web |last=Wild |first=Stephi |date=May 1, 2018 |title=Ava Max Takes Control With New Single 'My Way' |url=https://www.broadwayworld.com/bwwmusic/article/Ava-Max-Takes-Control-With-New-Single-My-Way-20180501 |url-status=live |archive-url=https://web.archive.org/web/20180927124938/https://www.broadwayworld.com/bwwmusic/article/Ava-Max-Takes-Control-With-New-Single-My-Way-20180501 |archive-date=September 27, 2018 |access-date=October 12, 2018 |publisher=BroadwayWorld}} which peaked at number 38 on the Romanian Airplay 100 chart.{{Cite web |last=Arvunescu |first=Victor |date=June 18, 2018 |title=Top Airplay 100 – Matthew Koma rămâne regele clasamentului |trans-title=Top Airplay 100 – Matthew Koma remains the king of the chart |url=https://www.unsitedemuzica.ro/topuri/Top-Airplay-100-Matthew-Koma-ramane-regele-clasamentului-p5437 |url-status=live |archive-url=https://web.archive.org/web/20180618230509/https://www.unsitedemuzica.ro/topuri/Top-Airplay-100-Matthew-Koma-ramane-regele-clasamentului-p5437 |archive-date=June 18, 2018 |access-date=June 18, 2018 |publisher=Un site de muzică |language=ro}} On May 11, 2018, "Slippin", a collaboration with American musician Gashi, was released.{{Cite web |date=May 11, 2018 |title=New Ava Max Track 'Slippin' Featuring Gashi |url=https://newmusicweekly.com/new-ava-max-track-slippin-featuring-gashi |url-status=dead |archive-url=https://web.archive.org/web/20181127223047/https://newmusicweekly.com/new-ava-max-track-slippin-featuring-gashi |archive-date=November 27, 2018 |access-date=September 27, 2018 |website=New Music Weekly}} On June 8, 2018, Max was featured on the song "Into Your Arms" by American rapper Witt Lowry.{{Cite web |date=August 27, 2018 |title=Video: Watch Ava Max's Video for 'Sweet but Psycho' |url=https://www.broadwayworld.com/bwwmusic/article/VIDEO-Watch-Ava-Maxs-Video-for-Sweet-but-Psycho-20180827 |url-status=live |archive-url=https://web.archive.org/web/20180927085741/https://www.broadwayworld.com/bwwmusic/article/VIDEO-Watch-Ava-Maxs-Video-for-Sweet-but-Psycho-20180827 |archive-date=September 27, 2018 |access-date=May 24, 2021 |publisher=BroadwayWorld}}{{Cite web |date=June 8, 2018 |title=Into Your Arms (feat. Ava Max) – Single by Witt Lowry |url=https://music.apple.com/gb/album/into-your-arms-feat-ava-max-single/1390136615 |url-status=live |archive-url=https://web.archive.org/web/20181229173155/https://itunes.apple.com/gb/album/into-your-arms-feat-ava-max-single/1390136615 |archive-date=December 29, 2018 |access-date=December 29, 2018 |publisher=iTunes Store (GB)}} A month later, "Salt" was sent to SoundCloud.{{Cite web |last=Nied |first=Mike |date=December 12, 2019 |title=Ava Max Is All Cried Out & Feeling Fabulous On Fierce New Single Salt |url=https://www.idolator.com/7904225/ava-max-is-all-cried-out-feeling-fabulous-on-fierce-new-single-salt |url-status=live |archive-url=https://web.archive.org/web/20200904002656/https://www.idolator.com/7904225/ava-max-is-all-cried-out-feeling-fabulous-on-fierce-new-single-salt |archive-date=September 4, 2020 |access-date=December 22, 2019 |publisher=Idolator}} On August 13, 2018, she released "Not Your Barbie Girl" as a promotional single.{{Cite web |date=August 13, 2018 |title=Not Your Barbie Girl – Single |url=https://music.apple.com/us/album/not-your-barbie-girl-single/1426026136 |url-status=live |archive-url=https://web.archive.org/web/20180910054031/https://itunes.apple.com/us/album/not-your-barbie-girl-single/1426026136 |archive-date=September 10, 2018 |access-date=March 14, 2019 |publisher=iTunes Store (US)}} "Sweet but Psycho" was released on August 17, 2018. The song became Max's commercial breakthrough, reaching number one in more than 22 countries including Germany, Switzerland, Austria, Norway, Sweden, New Zealand, and the United Kingdom, where it stayed at number one for four consecutive weeks.{{Cite web |last=DeVille |first=Chris |date=January 24, 2019 |title=Can Ava Max's Global Hit 'Sweet But Psycho' Take Over America Too? |url=https://www.stereogum.com/2029230/sweet-but-psycho-ava-max/franchises/the-week-in-pop/ |url-status=live |archive-url=https://web.archive.org/web/20190125183402/https://www.stereogum.com/2029230/sweet-but-psycho-ava-max/franchises/the-week-in-pop/ |archive-date=January 25, 2019 |access-date=January 25, 2019 |website=Stereogum}}{{Cite web |last=Ainsley |first=Helen |date=November 21, 2018 |title=Who is Ava Max? The Sweet But Psycho star soaring up the charts |url=https://www.officialcharts.com/chart-news/who-is-ava-max-the-sweet-but-psycho-star-soaring-up-the-charts__24768 |url-status=live |archive-url=https://web.archive.org/web/20181127223046/https://www.officialcharts.com/chart-news/who-is-ava-max-the-sweet-but-psycho-star-soaring-up-the-charts__24768 |archive-date=November 27, 2018 |access-date=November 28, 2018 |publisher=Official Charts Company}} In January 2019, the song reached the top of the Billboard Dance Club Songs chart, and later peaked at number 10 on the Billboard Hot 100.{{Cite magazine |last=Trust |first=Gary |date=May 28, 2019 |title=Lil Nas X's 'Old Town Road' Rules Billboard Hot 100 for Eighth Week, Ava Max's 'Sweet but Psycho' Hits Top 10 |url=https://www.billboard.com/articles/columns/chart-beat/8513170/lil-nas-x-old-town-road-hot-100-number-one-eighth-week |url-status=live |magazine=Billboard |archive-url=https://web.archive.org/web/20190528171916/https://www.billboard.com/articles/columns/chart-beat/8513170/lil-nas-x-old-town-road-hot-100-number-one-eighth-week |archive-date=May 28, 2019 |access-date=May 29, 2019 |url-access=subscription}} Max was also featured on the Vice and Jason Derulo song "Make Up" on October 23, 2018,{{Cite web |last=Wass |first=Mike |date=October 23, 2018 |title=Jason Derulo & Ava Max Join Forces On Vice's 'Make Up' |url=https://www.idolator.com/7687345/jason-derulo-ava-max-make-up-vice-video-review?chrome=1 |url-status=live |archive-url=https://web.archive.org/web/20201126103421/https://www.idolator.com/7687345/jason-derulo-ava-max-make-up-vice-video-review?chrome=1 |archive-date=November 26, 2020 |access-date=December 16, 2019 |publisher=Idolator}} and made an appearance on David Guetta's 2018 studio album 7 on the track "Let It Be Me".{{Cite magazine |last=Blake |first=Emily |date=September 13, 2018 |title=Pandora Predictions to Know: Flora Cash, Social House, Ava Max & Summer Walker |url=https://www.billboard.com/articles/columns/chart-beat/8475032/pandora-predictions-flora-cash-social-house-ava-max |url-status=live |magazine=Billboard |archive-url=https://web.archive.org/web/20180927075253/https://www.billboard.com/articles/columns/chart-beat/8475032/pandora-predictions-flora-cash-social-house-ava-max |archive-date=September 27, 2018 |access-date=September 27, 2018}}

On March 7, 2019, she released the follow-up single "So Am I",{{Cite web |last=Wass |first=Mike |date=March 4, 2019 |title=Another Smash? Ava Max Announces New Single 'So Am I' |url=https://www.idolator.com/7714538/ava-max-announces-new-single-so-am-i |url-status=live |archive-url=https://web.archive.org/web/20200820090829/https://www.idolator.com/7714538/ava-max-announces-new-single-so-am-i |archive-date=August 20, 2020 |access-date=July 31, 2020 |publisher=Idolator}} which reached the top 10 in Poland, Norway, Finland and the Netherlands.{{Cite web |title=Listy bestsellerów, wyróżnienia :: Związek Producentów Audio-Video |url=http://bestsellery.zpav.pl/airplays/top/archiwum.php?year=2019&idlisty=3047#title |url-status=live |archive-url=https://web.archive.org/web/20200723170646/http://bestsellery.zpav.pl/airplays/top/archiwum.php?year=2019&idlisty=3047#title |archive-date=July 23, 2020 |access-date=July 31, 2020 |publisher=Polish Airplay Top 100}}{{Cite web |title=Ava Max - So Am I |url=https://australian-charts.com/showitem.asp?interpret=Ava+Max&titel=So+Am+I&cat=s |url-status=live |archive-url=https://web.archive.org/web/20200921052213/https://australian-charts.com/showitem.asp?interpret=Ava+Max&titel=So+Am+I&cat=s |archive-date=September 21, 2020 |access-date=December 16, 2020 |publisher=Hung Medien}} A remix of the song was released on July 3, 2019, which featured South Korean boy band NCT 127.{{Cite web |last=Nied |first=Mike |date=July 2, 2019 |title=Ava Max Teams Up With NCT 127 On 'So Am I' Remix |url=https://www.idolator.com/7820230/ava-max-teams-up-with-nct-127-on-so-am-i-remix |url-status=live |archive-url=https://web.archive.org/web/20200820090829/https://www.idolator.com/7820230/ava-max-teams-up-with-nct-127-on-so-am-i-remix |archive-date=August 20, 2020 |access-date=July 3, 2019 |publisher=Idolator}} The songs "Blood, Sweat & Tears" and "Freaking Me Out" were released as promotional singles in July 2019.{{Cite magazine |last=Spanos |first=Brittany |date=July 31, 2019 |title=Hear Ava Max's Two New Songs 'Freaking Me Out' and 'Blood, Sweat and Tears' |url=https://www.rollingstone.com/music/music-news/ava-max-new-songs-freaking-me-out-blood-sweat-tears-865746/ |url-status=live |magazine=Rolling Stone |archive-url=https://web.archive.org/web/20190731202509/https://www.rollingstone.com/music/music-news/ava-max-new-songs-freaking-me-out-blood-sweat-tears-865746/ |archive-date=July 31, 2019 |access-date=March 1, 2020}} On August 7, 2019, Max was featured on the song "Slow Dance" by American singer-songwriter AJ Mitchell,{{Cite web |last=Alston |first=Trey |date=November 6, 2019 |title=AJ Mitchell Wants 'Slow Dance' To Soundtrack Every Prom |url=http://www.mtv.com/news/3144913/aj-mitchell-slow-dance-mtv-push-two-proms/ |url-status=dead |archive-url=https://web.archive.org/web/20201022142201/http://www.mtv.com/news/3144913/aj-mitchell-slow-dance-mtv-push-two-proms/ |archive-date=October 22, 2020 |access-date=October 21, 2020 |publisher=MTV News}}{{Cite web |last=Nied |first=Mike |date=September 16, 2019 |title=Love Blossoms On AJ Mitchell & Ava Max's 'Slow Dance' |url=https://www.idolator.com/7850002/love-blossoms-on-aj-mitchell-ava-maxs-slow-dance? |url-status=live |archive-url=https://web.archive.org/web/20201126103431/https://www.idolator.com/7850002/love-blossoms-on-aj-mitchell-ava-maxs-slow-dance |archive-date=November 26, 2020 |access-date=October 21, 2020 |publisher=Idolator}} and released "Torn" as a single on August 19, 2019.{{Cite web |last=Leiber |first=Sarah Jae |date=August 19, 2019 |title=Ava Max Unleashes New Disco-Tinged Single 'Torn' |url=https://www.broadwayworld.com/bwwmusic/article/Ava-Max-Unleashes-New-Disco-Tinged-Single-Torn-20190819 |url-status=live |archive-url=https://web.archive.org/web/20190820194222/https://www.broadwayworld.com/bwwmusic/article/Ava-Max-Unleashes-New-Disco-Tinged-Single-Torn-20190819 |archive-date=August 20, 2019 |access-date=August 21, 2019 |publisher=BroadwayWorld}} On September 4, 2019, she entered a joint co-publishing deal with Warner Chappell Music and Artist Publishing Group.{{Cite magazine |last=Atkinson |first=Katie |date=September 4, 2019 |title=Ava Max Signs Joint Co-Publishing Agreement With Warner Chappell and APG |url=https://www.billboard.com/articles/business/publishing/8529123/ava-max-co-publishing-warner-chappell-apg |url-status=live |magazine=Billboard |archive-url=https://web.archive.org/web/20190909003946/https://www.billboard.com/articles/business/publishing/8529123/ava-max-co-publishing-warner-chappell-apg |archive-date=September 9, 2019 |access-date=September 20, 2019 |url-access=subscription}} On October 31, 2019, she released a music video for "Freaking Me Out" as a Halloween special.{{Cite web |last=Milligan |first=Kaitlin |date=October 31, 2019 |title=Ava Max Release 'Freaking Me Out' Music Video |url=https://www.broadwayworld.com/bwwmusic/article/Ava-Max-Release-Freaking-Me-Out-Music-Video-20191031 |url-status=live |archive-url=https://web.archive.org/web/20191031174731/https://www.broadwayworld.com/bwwmusic/article/Ava-Max-Release-Freaking-Me-Out-Music-Video-20191031 |archive-date=October 31, 2019 |access-date=October 31, 2019 |publisher=BroadwayWorld}}{{Cite magazine |last=Spanos |first=Brittany |date=October 31, 2019 |title=Ava Max Is Trapped in Haunted Mansion for 'Freaking Me Out' Video |url=https://www.rollingstone.com/music/music-news/ava-max-freaking-me-out-new-video-906130/ |url-status=live |magazine=Rolling Stone |archive-url=https://web.archive.org/web/20191108022643/https://www.rollingstone.com/music/music-news/ava-max-freaking-me-out-new-video-906130/ |archive-date=November 8, 2019 |access-date=October 21, 2020}} Max won Best Push Act at the 2019 MTV Europe Music Awards.{{Cite magazine |date=November 4, 2019 |title=Here Are All the Winners From the 2019 MTV EMAs |url=https://www.billboard.com/articles/news/awards/8542367/mtv-emas-2019-winners-list |url-status=live |magazine=Billboard |archive-url=https://web.archive.org/web/20191104033032/https://www.billboard.com/articles/news/awards/8542367/mtv-emas-2019-winners-list |archive-date=November 4, 2019 |access-date=November 3, 2019}} On November 6, 2019, a duet called "Tabú" between Max and Pablo Alborán was released.{{Cite magazine |last=Fernandez |first=Suzette |date=October 29, 2019 |title=This Week in Latin Notas: Pablo Alborán Announces a Collaboration With Ava Max & More |url=https://www.billboard.com/articles/columns/latin/8541368/latin-notas-pablo-alboran-ava-max |url-status=live |magazine=Billboard |archive-url=https://web.archive.org/web/20191106214612/https://www.billboard.com/articles/columns/latin/8541368/latin-notas-pablo-alboran-ava-max |archive-date=November 6, 2019 |access-date=November 6, 2019}} Max performed at the Jingle Bell Ball on December 7, 2019.{{Cite web |date=November 4, 2019 |title=Capital's Jingle Bell Ball With Seat Line-Up: Taylor Swift & Stormzy Are Playing The UK's Biggest Christmas Party |url=https://www.capitalfm.com/events/jingle-bell-ball/2019-full-line-up-artists-stars-performing/ |url-status=live |archive-url=https://web.archive.org/web/20220724074559/https://www.capitalfm.com/events/jingle-bell-ball/2019-full-line-up-artists-stars-performing/ |archive-date=July 24, 2022 |access-date=November 12, 2022 |publisher=Capital FM}} The previously released song "Salt" was sent to digital streaming platforms on December 12, 2019.{{Cite magazine |last=Aniftos |first=Rania |date=December 12, 2019 |title=Ava Max Finally Drops Fan Favorite Song 'Salt' |url=https://www.billboard.com/articles/columns/pop/8546157/ava-max-salt-listen |url-status=live |magazine=Billboard |archive-url=https://web.archive.org/web/20191214031044/https://www.billboard.com/articles/columns/pop/8546157/ava-max-salt-listen |archive-date=December 14, 2019 |access-date=December 23, 2019}} She collaborated with Norwegian DJ and record producer Alan Walker on the song "Alone, Pt. II", which was released on December 27, 2019.{{cn|date=May 2025}} "On Somebody" was released as a promotional single on December 30, 2019.{{Cite web |last=Nied |first=Mike |date=December 30, 2019 |title=Ava Max Deals With Breakup Blues On New Bop 'On Somebody' |url=https://www.idolator.com/7904951/ava-max-deals-with-breakup-blues-on-new-bop-on-somebody? |url-status=live |archive-url=https://web.archive.org/web/20201126103421/https://www.idolator.com/7904951/ava-max-deals-with-breakup-blues-on-new-bop-on-somebody |archive-date=November 26, 2020 |access-date=October 21, 2020 |publisher=Idolator}}{{Cite web |last=Milligan |first=Kaitlin |date=December 30, 2019 |title=Ava Max Releases 'On Somebody' |url=https://www.broadwayworld.com/bwwmusic/article/Ava-Max-Releases-On-Somebody-20191230 |url-status=live |archive-url=https://web.archive.org/web/20200331193355/https://www.broadwayworld.com/bwwmusic/article/Ava-Max-Releases-On-Somebody-20191230 |archive-date=March 31, 2020 |access-date=January 30, 2020 |publisher=BroadwayWorld}}

On March 12, 2020, Max released "Kings & Queens" as the fifth single from her then-unreleased debut studio album Heaven & Hell (2020).{{Cite web |last=Rothman |first=Madeline |date=March 12, 2020 |title=Ava Max Breaks Down 'Kings & Queens,' Her Empowering Call To Arms |url=http://www.mtv.com/news/3159543/ava-max-kings-and-queens-interview/ |url-status=dead |archive-url=https://web.archive.org/web/20200324154711/http://www.mtv.com/news/3159543/ava-max-kings-and-queens-interview/ |archive-date=March 24, 2020 |access-date=March 12, 2020 |publisher=MTV News}} The song topped the Billboard Adult Top 40 on the chart dated December 12, 2020.{{Cite magazine |last=Trust |first=Gary |date=December 11, 2020 |title=Ava Max Earns First Airplay Chart No. 1 With 'Kings & Queens' |url=https://www.billboard.com/articles/business/chart-beat/9498204/ava-max-kings-queens-tops-adult-pop-songs |url-status=live |magazine=Billboard |archive-url=https://web.archive.org/web/20201213124038/https://www.billboard.com/articles/business/chart-beat/9498204/ava-max-kings-queens-tops-adult-pop-songs/ |archive-date=December 13, 2020 |access-date=December 16, 2020}} She also appeared as a featured artist on the country song "On Me" with Thomas Rhett and Kane Brown. It was included on the soundtrack of the 2020 film Scoob! on May 15, 2020, accompanied with a music video.{{Cite magazine |last=Aniftos |first=Rania |date=May 15, 2020 |title=No Mystery Here: The 'Scoob!' Movie Album With Charlie Puth & More Has Arrived |url=https://www.billboard.com/articles/columns/pop/9372204/scoob-soundtrack-charlie-puth-thomas-rhett |url-status=live |magazine=Billboard |archive-url=https://web.archive.org/web/20200521152815/https://www.billboard.com/articles/columns/pop/9372204/scoob-soundtrack-charlie-puth-thomas-rhett |archive-date=May 21, 2020 |access-date=May 21, 2020}}{{Cite web |last=Aderoju |first=Darlene |date=May 15, 2020 |title=Thomas Rhett and Kane Brown Release New Country Collab with Ava Max for Upcoming Scooby-Doo Film |url=https://people.com/country/thomas-rhett-kane-brown-collaborate-ava-max-scooby-doo/ |url-status=live |archive-url=https://web.archive.org/web/20200521060340/https://people.com/country/thomas-rhett-kane-brown-collaborate-ava-max-scooby-doo/ |archive-date=May 21, 2020 |access-date=May 21, 2020 |website=People}} Max released "Who's Laughing Now" on July 30, 2020,{{Cite magazine |last=Mamo |first=Heran |date=July 30, 2020 |title=Ava Max Seeks Sweet But Psychotic Revenge in 'Who's Laughing Now' Music Video |url=https://www.billboard.com/articles/news/9427345/ava-max-whos-laughing-now-music-video |url-status=live |magazine=Billboard |archive-url=https://web.archive.org/web/20200917141554/https://www.billboard.com/articles/news/9427345/ava-max-whos-laughing-now-music-video |archive-date=September 17, 2020 |access-date=July 31, 2020}} and "OMG What's Happening" on September 3, 2020, as singles from the album.{{Cite web |last=Pineau |first=Marine |date=September 3, 2020 |title=OMG, What's Happening, Ava Max annonce un nouveau single ! |trans-title=OMG, What's Happening, Ava Max announces a new single! |url=http://www.virginradio.fr/omg-what-s-happening-ava-max-annonce-un-nouveau-single-a731000.html |url-status=live |archive-url=https://web.archive.org/web/20200903214211/https://www.virginradio.fr/omg-what-s-happening-ava-max-annonce-un-nouveau-single-a731000.html |archive-date=September 3, 2020 |access-date=September 3, 2020 |publisher=Virgin Radio (France) |language=fr}} Heaven & Hell was released on September 18, 2020, alongside a music video for the song "Naked".{{Cite web |last=Curto |first=Justin |date=September 21, 2020 |title=Can Ava Max Ever Follow Up 'Sweet But Psycho'? |url=https://www.vulture.com/2020/09/song-review-ava-max-naked-heaven-hell.html |url-status=live |archive-url=https://web.archive.org/web/20200921230610/https://www.vulture.com/2020/09/song-review-ava-max-naked-heaven-hell.html |archive-date=September 21, 2020 |access-date=September 22, 2020 |publisher=Vulture}} The album peaked at number two on the UK Albums Chart{{Cite web |title=Official Albums Chart Top 100 {{!}} Official Charts Company |url=https://www.officialcharts.com/charts/albums-chart/20200925/7502/ |url-status=live |archive-url=https://web.archive.org/web/20201009152800/https://www.officialcharts.com/charts/albums-chart/20200925/7502/ |archive-date=October 9, 2020 |access-date=October 8, 2020 |publisher=Official Charts Company}} and at number 27 on the Billboard 200.{{Cite magazine |title=Heaven & Hell by Ava Max {{!}} Billboard 200 Chart |url=https://www.billboard.com/charts/billboard-200/2020-10-03?rank=27 |url-status=live |magazine=Billboard |archive-url=https://web.archive.org/web/20201010142932/https://www.billboard.com/charts/billboard-200/2020-10-03?rank=27 |archive-date=October 10, 2020 |access-date=October 8, 2020}} On November 13, 2020, Max was featured on "Stop Crying Your Heart Out" as part of the BBC Radio 2 Allstars Children in Need charity single,{{Cite web |last=White |first=Jack |date=November 10, 2020 |title=BBC Radio 2's Allstars including Cher, Kylie and Robbie Williams to release Stop Crying Your Heart Out cover for BBC Children in Need |url=https://www.officialcharts.com/chart-news/bbc-radio-2s-allstars-including-cher-kylie-and-robbie-williams-to-release-stop-crying-your-heart-out-cover-for-bbc-children-in-need__31577/ |url-status=live |archive-url=https://web.archive.org/web/20201110131011/https://www.officialcharts.com/chart-news/bbc-radio-2s-allstars-including-cher-kylie-and-robbie-williams-to-release-stop-crying-your-heart-out-cover-for-bbc-children-in-need__31577/ |archive-date=November 10, 2020 |access-date=November 20, 2020 |publisher=Official Charts Company}} which peaked at number seven on the UK Singles Chart.{{Cite web |title=Official Singles Chart Top 100 |url=https://www.officialcharts.com/charts/singles-chart/ |url-status=live |archive-url=https://web.archive.org/web/20200704182731/https://www.officialcharts.com/charts/singles-chart/ |archive-date=July 4, 2020 |access-date=November 20, 2020 |publisher=Official Charts Company}} "My Head & My Heart" was released on November 19, 2020, which served as a bonus track from the digital re-issue of Heaven & Hell.{{Cite magazine |last=Shaffer |first=Claire |date=November 19, 2020 |title=Ava Max Interpolates ATC in New Song 'My Head and My Heart' |url=https://www.rollingstone.com/music/music-news/ava-max-my-head-my-heart-1092683/ |url-status=live |magazine=Rolling Stone |archive-url=https://web.archive.org/web/20201120002440/https://www.rollingstone.com/music/music-news/ava-max-my-head-my-heart-1092683/ |archive-date=November 20, 2020 |access-date=November 21, 2020}} On June 8, 2021, Max released "EveryTime I Cry", which she stated was a "continuation" of her aforementioned studio album.{{Cite web |last=Venegas |first=Ivi |date=June 8, 2021 |title=Ava Max Vuelve A Levantarnos De La Silla Con 'Everytime I Cry', Su Nueva Canción |trans-title=Ava Max Raises Us From The Chair Again With 'Everytime I Cry', Her New Song |url=https://los40.com/los40/2021/06/08/musica/1623175497_713014.html |url-status=live |archive-url=https://web.archive.org/web/20210609175558/https://los40.com/los40/2021/06/08/musica/1623175497_713014.html |archive-date=June 9, 2021 |access-date=June 9, 2021 |publisher=Los 40}}{{Cite web |date=June 8, 2021 |title=Ava Max releases new song, but warns fans it's not "the new era"...yet |url=https://www.wrmf.com/ava-max-releases-new-song-but-warns-fans-its-not-the-new-era-yet/ |url-status=live |archive-url=https://web.archive.org/web/20210609022922/https://www.wrmf.com/ava-max-releases-new-song-but-warns-fans-its-not-the-new-era-yet/ |archive-date=June 9, 2021 |access-date=June 9, 2021 |publisher=WRMF |via=ABC Audio}} She appeared on the R3hab and Jonas Blue song "Sad Boy" as a featured artist with Kylie Cantrall on September 10, 2021,{{Cite web |last=Venegas |first=Ivi |date=September 10, 2021 |title=Ava Max tiene nueva canción junto a los DJs R3HAB y Jonas Blue: así suena 'Sad Boy' |trans-title=Ava Max has a new song with DJs R3HAB and Jonas Blue: This is what 'Sad Boy' sounds like |url=https://los40.com/los40/2021/09/10/videos/1631270089_899708.html |url-status=live |archive-url=https://web.archive.org/web/20210910165438/https://los40.com/los40/2021/09/10/videos/1631270089_899708.html |archive-date=September 10, 2021 |access-date=September 12, 2021 |publisher=Los 40 |language=es}}{{Cite web |last=Ju |first=Shirley |date=September 13, 2021 |title=R3hab Taps Jonas Blue, Ava Max & Kylie Cantrall In 'Sad Boy' |url=https://flaunt.com/content/r3hab-sad-boy |url-status=live |archive-url=https://web.archive.org/web/20210913185334/https://flaunt.com/content/r3hab-sad-boy |archive-date=September 13, 2021 |access-date=September 30, 2021 |website=Flaunt}} in addition to Tiësto's song "The Motto" on November 4, 2021.{{Cite magazine |last=Kreps |first=Daniel |date=November 4, 2021 |title=Tiësto, Ava Max Team Up for Party Anthem 'The Motto' |url=https://www.rollingstone.com/music/music-news/tiesto-ava-max-team-new-song-the-motto-1253434/ |url-status=live |magazine=Rolling Stone |archive-url=https://web.archive.org/web/20211105090624/https://www.rollingstone.com/music/music-news/tiesto-ava-max-team-new-song-the-motto-1253434/ |archive-date=November 5, 2021 |access-date=November 6, 2021}} The latter reached the top 10 in several countries, including Austria, Belgium, Canada, Germany, Netherlands, and Switzerland.{{Cite web |title=Tiësto & Ava Max – The Motto |url=https://dutchcharts.nl/showitem.asp?interpret=Ti%EBsto+%26+Ava+Max&titel=The+Motto&cat=s |access-date=2024-03-23 |website= |publisher=Single Top 100}}{{Cite magazine |title=Ava Max Chart History (Canadian Hot 100) |url=https://www.billboard.com/artist/ava-max/chart-history/CAN |access-date=2024-03-23 |magazine=Billboard |language=en-US}}

=2022–2023: ''Diamonds & Dancefloors''=

File:Ava Max @ HOB San Diego 6 19 2023 (53351258797) (cropped).jpg in Los Angeles in June 2023|247x247px]]

In February 2022, Max hinted at a new project by replacing her 'Max Cut' hairstyle with cherry-red shoulder-length hair and emphasizing a red and pink appearance on her social media accounts.{{Cite web |date=February 16, 2022 |title=Music Notes: Ava Max, The Weeknd, Justin Timberlake and more |url=https://www.wrmf.com/music-notes-ava-max-the-weeknd-justin-timberlake-and-more/ |url-status=live |archive-url=https://web.archive.org/web/20220419090249/https://www.wrmf.com/music-notes-ava-max-the-weeknd-justin-timberlake-and-more/ |archive-date=April 19, 2022 |access-date=April 19, 2022 |publisher=WRMF}}{{Cite web |last=Griffiths |first=George |date=April 15, 2022 |title=Ava Max is asking...Maybe You're The Problem? |url=https://www.officialcharts.com/chart-news/ava-max-teases-comeback-single-maybe-youre-the-problem__35799/ |url-status=live |archive-url=https://web.archive.org/web/20220418211315/https://www.officialcharts.com/chart-news/ava-max-teases-comeback-single-maybe-youre-the-problem__35799/ |archive-date=April 18, 2022 |access-date=April 18, 2022 |publisher=Official Charts Company}} While interviewed at the Billboard Women in Music event in March 2022, she acknowledged that her second studio album was written the previous year during a personally difficult time.{{Cite magazine |date=March 3, 2022 |title=Ava Max on Tiesto Music Video & the Hardest Year of Her Life {{!}} Women in Music 2022 |url=https://www.billboard.com/video/ava-max-on-tiesto-music-video-the-hardest-year-of-her-life-women-in-music-2022/ |url-status=live |magazine=Billboard |archive-url=https://web.archive.org/web/20220412012215/https://www.billboard.com/video/ava-max-on-tiesto-music-video-the-hardest-year-of-her-life-women-in-music-2022/ |archive-date=April 12, 2022 |access-date=April 18, 2022}}{{Cite web |date=March 3, 2022 |title=Ava Max teases that her new album, Maybe You're the Problem, was born from 'the hardest year' of her life |url=https://www.wrmf.com/ava-max-teases-that-her-new-album-maybe-youre-the-problem-was-born-from-the-hardest-year-of-her-life/ |url-status=live |archive-url=https://web.archive.org/web/20220419083125/https://www.wrmf.com/ava-max-teases-that-her-new-album-maybe-youre-the-problem-was-born-from-the-hardest-year-of-her-life/ |archive-date=April 19, 2022 |access-date=April 19, 2022 |publisher=WRMF}} The album's lead single "Maybe You're the Problem" was released on April 28, 2022.{{Cite web |date=April 11, 2022 |title=Ava Max teases title track of upcoming album 'Maybe You're the Problem' |url=https://www.wrmf.com/ava-max-teases-title-track-of-upcoming-album-maybe-youre-the-problem/ |url-status=live |archive-url=https://web.archive.org/web/20220419090250/https://www.wrmf.com/ava-max-teases-title-track-of-upcoming-album-maybe-youre-the-problem/ |archive-date=April 19, 2022 |access-date=April 19, 2022 |publisher=WRMF}} Max announced her second studio album Diamonds & Dancefloors on June 1, 2022,{{Cite web |last=Gonzalez |first=Rebekah |date=June 2, 2022 |title=Ava Max Covers Herself In Diamonds To Announce New Album |url=https://kiisfm.iheart.com/content/2022-06-01-ava-max-covers-herself-in-diamonds-to-announce-new-album/ |url-status=live |archive-url=https://web.archive.org/web/20221111200844/https://kiisfm.iheart.com/content/2022-06-01-ava-max-covers-herself-in-diamonds-to-announce-new-album/ |archive-date=November 11, 2022 |access-date=June 2, 2022 |publisher=KIIS-FM}} which later released on January 27, 2023.{{Cite magazine |last=Mier |first=Tomás |date=January 24, 2023 |title='I'd Rather Cry and Dance': How Ava Max Turned Heartbreak Into Euphoric Pop |url=https://www.rollingstone.com/music/music-features/ava-max-interview-diamonds-dancefloors-heartbreak-1234666692/ |url-status=live |magazine=Rolling Stone |archive-url=https://web.archive.org/web/20230127183733/https://www.rollingstone.com/music/music-features/ava-max-interview-diamonds-dancefloors-heartbreak-1234666692/ |archive-date=January 27, 2023 |access-date=January 27, 2023 |url-access=subscription}}{{Cite web |date=September 1, 2022 |title=In einer schweren Phase in ihrem Leben weckte Ava Max das 'Million Dollar Baby' in sich |trans-title=In a difficult phase in her life, Ava Max awakened the 'Million Dollar Baby' in herself |url=https://www.warnermusic.de/news/in-einer-schweren-phase-in-ihrem-leben-weckte-ava-max-das-million-dollar-baby-in-sich |url-status=live |archive-url=https://web.archive.org/web/20220901172218/https://www.warnermusic.de/news/in-einer-schweren-phase-in-ihrem-leben-weckte-ava-max-das-million-dollar-baby-in-sich |archive-date=September 1, 2022 |access-date=September 3, 2022 |publisher=Warner Music Germany |language=de}} She released "Million Dollar Baby" on September 1, 2022.{{Cite web |last=Spinelli |first=Adrian |date=September 1, 2022 |title=Ava Max Drops The Opulent New Single 'Million Dollar Baby' |url=https://uproxx.com/pop/ava-max-million-dollar-baby/ |url-status=live |archive-url=https://web.archive.org/web/20221207074903/https://uproxx.com/pop/ava-max-million-dollar-baby/ |archive-date=December 7, 2022 |access-date=September 3, 2022 |website=Uproxx}} The album's third single "Weapons" was released on November 10, 2022.{{Cite web |date=November 11, 2022 |title=エイバ・マックス、来たる新作より新曲'Weapons'の音源が公開 |trans-title=Ava Max Releases New Song 'Weapons' From Upcoming New Album |url=https://nme-jp.com/news/122735/ |url-status=live |archive-url=https://web.archive.org/web/20221226074228/https://nme-jp.com/news/122735/ |archive-date=December 26, 2022 |access-date=December 26, 2022 |website=NME Japan |language=ja}}{{Cite web |date=November 12, 2022 |title=Ava Max shares 'Weapons' as latest single from second album 'Diamonds & Dancefloors' |url=https://retropopmagazine.com/ava-max-shares-weapons-as-latest-single-from-second-album-diamonds-dancefloors |url-status=live |archive-url=https://web.archive.org/web/20221201100601/https://retropopmagazine.com/ava-max-shares-weapons-as-latest-single-from-second-album-diamonds-dancefloors/ |archive-date=December 1, 2022 |access-date=December 22, 2022 |website=Retro Pop Magazine}} On November 16, 2022, the Ubisoft dance game Just Dance 2023 Edition revealed that "Million Dollar Baby" would be featured in the game, with Max herself serving as the coach for the dance.{{Cite web |last=Just Dance |date=November 16, 2022 |title=New artist collaboration on Just Dance 2023 Edition with international pop sensation Ava Max. |url=https://www.youtube.com/watch?v=5Ra_Ia7_1WE |url-status=live |archive-url=https://ghostarchive.org/varchive/5Ra_Ia7_1WE |archive-date=May 17, 2023 |access-date=November 16, 2022 |via=YouTube}}{{cbignore}} She released the fourth single "Dancing's Done" on December 20, 2022.{{Cite web |last=Griffiths |first=George |date=December 21, 2022 |title=Ava Max shines (literally) on brand-new artwork for upcoming second album Diamonds & Dancefloors and high octane single Dancing's Done |url=https://www.officialcharts.com/chart-news/ava-max-shines-literally-on-brand-new-artwork-for-upcoming-second-album-diamonds-dancefloors-and-high-octane-single-dancings-done__38147/ |url-status=live |archive-url=https://web.archive.org/web/20221226010445/https://www.officialcharts.com/chart-news/ava-max-shines-literally-on-brand-new-artwork-for-upcoming-second-album-diamonds-dancefloors-and-high-octane-single-dancings-done__38147/ |archive-date=December 26, 2022 |access-date=December 26, 2022 |publisher=The Official Charts}}{{Cite web |last=Stone |first=Megan |date=December 20, 2022 |title=Ava Max releases 'Dancing's Done' ahead of 'Diamonds & Dancefloors' release |url=https://www.willmarradio.com/q102/music_news/ava-max-releases-dancings-done-ahead-of-diamonds-dancefloors-release/article_847ec410-c7a8-5146-83b0-51a72d4c7eb0.html |url-status=live |archive-url=https://web.archive.org/web/20221223030554/https://www.willmarradio.com/q102/music_news/ava-max-releases-dancings-done-ahead-of-diamonds-dancefloors-release/article_847ec410-c7a8-5146-83b0-51a72d4c7eb0.html |archive-date=December 23, 2022 |access-date=December 22, 2022 |publisher=KQIC}}

On January 12, 2023, Max released the fifth single "One of Us".{{Cite web |last=Major |first=Michael |date=January 11, 2023 |title=Ava Max to Release New Single 'One of Us' Tomorrow |url=https://www.broadwayworld.com/bwwmusic/article/Ava-Max-to-Release-New-Single-One-of-Us-Tomorrow-20230111 |url-status=live |archive-url=https://web.archive.org/web/20230118005833/https://www.broadwayworld.com/bwwmusic/article/Ava-Max-to-Release-New-Single-One-of-Us-Tomorrow-20230111 |archive-date=January 18, 2023 |access-date=January 28, 2023 |publisher=BroadwayWorld}} She performed at the WorldPride festival in Sydney, Australia, on March 5, 2023.{{Cite web |last=Bywater |first=Thomas |date=February 17, 2023 |title=Sydney Opera House welcomes first World Pride south of equator on opening night |url=https://www.nzherald.co.nz/travel/sydney-opera-house-welcomes-first-world-pride-south-of-equator-on-opening-night/H5LCD557ZVH4RJS7P5OJTVEUTQ/ |url-status=live |archive-url=https://web.archive.org/web/20230217041712/https://www.nzherald.co.nz/travel/sydney-opera-house-welcomes-first-world-pride-south-of-equator-on-opening-night/H5LCD557ZVH4RJS7P5OJTVEUTQ/ |archive-date=February 17, 2023 |access-date=February 17, 2023 |website=The New Zealand Herald}}{{Cite web |last=Hirst |first=Jordan |date=February 17, 2023 |title=Pop star Ava Max announced as surprise Sydney WorldPride headliner |url=https://qnews.com.au/pop-star-ava-max-announced-as-surprise-sydney-worldpride-headliner/ |url-status=live |archive-url=https://web.archive.org/web/20230217085913/https://qnews.com.au/pop-star-ava-max-announced-as-surprise-sydney-worldpride-headliner/ |archive-date=February 17, 2023 |access-date=February 17, 2023 |website=QNews}} Max then embarked on her first headlining concert tour, titled On Tour (Finally), between April and September 2023, with shows across Europe and North America.{{Cite web |last=Taylor |first=Sam |date=February 22, 2023 |title=Ava Max has announced a new tour in support of her latest album, 'Diamonds & Dancefloors' |url=https://readdork.com/news/ava-max-uk-tour-23/ |url-status=live |archive-url=https://web.archive.org/web/20230302042107/https://readdork.com/news/ava-max-uk-tour-23/ |archive-date=March 2, 2023 |access-date=March 3, 2023 |website=Dork}}{{Cite web |last=Stickler |first=Jon |date=April 3, 2023 |title=Ava Max Announces Summer US On Tour (Finally) Dates |url=https://www.stereoboard.com/content/view/239109/9 |url-status=live |archive-url=https://web.archive.org/web/20230404064114/https://www.stereoboard.com/content/view/239109/9 |archive-date=April 4, 2023 |access-date=April 4, 2023 |publisher=Stereo Board}} During her Los Angeles concert on June 20, 2023, a man jumped on stage and slapped Max while she was performing "The Motto". She later revealed that the inside of her eye was scratched.{{Cite web |last=Oliver |first=David |date=June 30, 2023 |title=Bebe Rexha hit by phone. Ava Max slapped. What concert behavior says about us. |url=https://www.usatoday.com/story/life/health-wellness/2023/06/30/bebe-rexha-phone-kelsea-ballerini-ava-max-concert-attacks/70370125007/ |url-status=live |archive-url=https://web.archive.org/web/20230702212558/https://www.usatoday.com/story/life/health-wellness/2023/06/30/bebe-rexha-phone-kelsea-ballerini-ava-max-concert-attacks/70370125007/ |archive-date=July 2, 2023 |access-date=July 3, 2023 |website=USA Today}}{{Cite web |last=McIntosh |first=Steven |date=June 21, 2023 |title=Ava Max says stage invader scratched her eye during LA concert |url=https://www.bbc.com/news/entertainment-arts-65975556 |url-status=live |archive-url=https://web.archive.org/web/20230703094056/https://www.bbc.com/news/entertainment-arts-65975556 |archive-date=July 3, 2023 |access-date=July 3, 2023 |publisher=BBC News}} The incident occurred two days after American singer Bebe Rexha was hit by a smartphone thrown by a concert-goer during her New York concert.{{Cite magazine |last=Kaufman |first=Gil |date=June 21, 2023 |title=Ava Max Attacked on Stage During L.A. Show: 'He Slapped Me So Hard' |url=https://www.billboard.com/music/pop/ava-max-attacked-stage-concert-slapped-1235358625/ |url-status=live |archive-url=https://web.archive.org/web/20230702025010/https://www.billboard.com/music/pop/ava-max-attacked-stage-concert-slapped-1235358625/ |archive-date=July 2, 2023 |access-date=July 3, 2023 |magazine=Billboard}}{{Cite web |last=de Loera |first=Carlos |date=June 21, 2023 |title=Ava Max slapped mid-set, days after Bebe Rexha attack |url=https://www.latimes.com/entertainment-arts/music/story/2023-06-21/ava-max-slapped-onstage-l-a-show-bebe-rexha-phone-incident |url-access=subscription |url-status=live |archive-url=https://web.archive.org/web/20230703094055/https://www.latimes.com/entertainment-arts/music/story/2023-06-21/ava-max-slapped-onstage-l-a-show-bebe-rexha-phone-incident |archive-date=July 3, 2023 |access-date=July 3, 2023 |website=Los Angeles Times}} She collaborated with Brazilian DJ Alok on "Car Keys (Ayla)", which was released on June 30, 2023.{{cite web |last=Major |first=Michael |date=June 30, 2023 |title=Ava Max & Alok Share New Single 'Car Keys' |url=https://www.broadwayworld.com/bwwmusic/article/Ava-Max-Alok-Share-New-Single-Car-Keys-20230630 |access-date=July 6, 2023 |publisher=BroadwayWorld |archive-url=https://web.archive.org/web/20230701044941/https://www.broadwayworld.com/bwwmusic/article/Ava-Max-Alok-Share-New-Single-Car-Keys-20230630 |archive-date=July 1, 2023 |url-status=live}} Her song "Choose Your Fighter" appeared on the soundtrack of the 2023 film Barbie, which was released on July 21, 2023.{{cite web |last1=Gonzalez |first1=Alex |date=May 25, 2023 |title=The (Partial) Tracklist To The 'Barbie' Soundtrack Has Been Revealed |url=https://uproxx.com/pop/barbie-the-album-soundtrack-partial-tracklist/ |url-status=live |archive-url=https://web.archive.org/web/20230625191622/https://uproxx.com/pop/barbie-the-album-soundtrack-partial-tracklist/ |archive-date=June 25, 2023 |access-date=June 25, 2023 |website=Uproxx}} The song was later serviced to Italian radio as the fifth single of the soundtrack on July 28, 2023.{{Cite web |last=Tenaglia |first=Raffaella |date=July 27, 2023 |title=Ava Max - Choose Your Fighter (Radio Date: 28-07-2023) |url=https://www.earone.it/news/ava_max_choose_your_fighter_radio_date_28_07_2023_78243102/ |access-date=July 28, 2023 |website=EarOne |language=Italian |archive-url=https://web.archive.org/web/20230728124945/https://www.earone.it/news/ava_max_choose_your_fighter_radio_date_28_07_2023_78243102/ |archive-date=July 28, 2023 |url-status=live}}

= 2024–present: ''Don't Click Play''=

On January 19, 2024, Max and Norwegian DJ Kygo released their collaboration "Whatever",{{Cite web |last=Méndez |first=Chris Malone |date=2024-01-19 |title=Ava Max And Kygo Deliver New Take On Shakira Hit With 'Whatever' |url=https://www.forbes.com/sites/cmalone/2024/01/19/ava-max-and-kygo-deliver-new-take-on-shakira-hit-with-whatever/ |access-date=2024-01-19 |website=Forbes |language=en |archive-date=January 20, 2024 |archive-url=https://web.archive.org/web/20240120024751/https://www.forbes.com/sites/cmalone/2024/01/19/ava-max-and-kygo-deliver-new-take-on-shakira-hit-with-whatever/ |url-status=live }} which peaked at number one in Norway{{Cite web |title=Singel 2024 uke 05 |url=https://topplista.no/charts/singles/2024-w05/ |access-date=2024-03-23 |website= |publisher=VG-lista}} and reached the top 10 in Belgium,{{Cite web |title=Kygo & Ava Max – Whatever |url=https://www.ultratop.be/fr/showitem.asp?interpret=Kygo+with+Ava+Max&titel=Whatever&cat=s |access-date=2024-03-23 |website= |publisher=Ultratop 50 |language=fr}} Bulgaria,{{Cite web |title=PROPHON – Charts |url=https://www.prophon.org/en/charts/16-feb-2024 |access-date=2024-03-23 |publisher=PROPHON}} Croatia,{{Cite web |date=2024-02-27 |title=Airplay Radio Chart Top 40 – Week 7 |url=https://www.top-lista.hr/www/airplay-radio-chart-top40-9-tjedan-26-02-2024/ |access-date=2024-03-23 |website= |publisher=HRT |language=hr}} and Sweden.{{Cite web |title=Veckolista Singlar, vecka 4 |url=https://www.sverigetopplistan.se/chart/41?dspy=2024&dspp=4 |access-date=2024-03-23 |publisher=Sverigetopplistan |language=sv-SE}} On April 4, 2024, Max released "My Oh My" as a standalone single.{{Cite web |last=Armstrong |first=Megan |date=2024-04-04 |title=Ava Max's 'My Oh My' Video Shows Her Dancing All Over The Place, Including Atop A Table In A Bar |url=https://uproxx.com/pop/ava-max-my-oh-my-video/ |access-date=2024-04-04 |website=Uproxx |language=en-US}} On August 9, 2024, Max was featured on a remix of "Brought the Heat Back" by South Korean band Enhypen.{{Cite web |title=ENHYPEN releases 'Brought The Heat Back' remix with Ava Max |url=https://mb.com.ph/2024/8/8/enhypen-releases-brought-the-heat-back-remix-with-ava-max |access-date=2024-09-02 |website=Manila Bulletin |language=en}} On September 20, 2024, she released "Spot a Fake".{{Cite web |title=Spot a Fake - Ava Max |url=https://open.spotify.com/track/1svpo8ORIHy4BdgicdyUjx?si=13a43757705b4628 |access-date=2024-09-20 |website=Spotify}}

On October 18, 2024, she released "Forever Young" with David Guetta and Alphaville, a reworked version of Alphaville's hit "Forever Young". On November 20, 2024, Max performed a medley of four of her songs at the 2024 ARIA Music Awards in Sydney, Australia.{{cite web|url=https://www.pedestrian.tv/music/2024-aria-awards-where-to-watch-and-performances/|title=The 2024 ARIA Awards Are Sneaking Up So Peep The Nominees, Performers & Where To Watch|publisher=Pedestrian TV|last=Manibog|first=Rebekah|date=5 November 2024|accessdate=5 November 2024}} The following month, Max released her Christmas single, "1 Wish".

In February 2025, Max released "Lost Your Faith".{{cite web |last1=Williams |first1=Aaron |title=Ava Max Sends a Message of Hope With the Optimistic 'Lost Your Faith' |url=https://uproxx.com/pop/ava-max-lost-your-faith/ |website=Uproxx |access-date=May 29, 2025 |archive-url=https://archive.today/20250529201914/https://uproxx.com/pop/ava-max-lost-your-faith/ |archive-date=May 29, 2025 |location=United States |date=February 7, 2025 |url-status=live}} Three months later, she announced her third album, Don't Click Play would be released on August 22, 2025.{{cite magazine |last1=Iasimone |first1=Ashley |title=Ava Max Announces Don't Click Play Album, Reveals Release Date & Cover Art |url=https://www.billboard.com/music/music-news/ava-max-dont-click-play-album-release-date-cover-art-1235961909/ |magazine=Billboard |publisher=Penske Media Corporation |access-date=May 29, 2025 |archive-url=https://archive.today/20250505162049/https://www.billboard.com/music/music-news/ava-max-dont-click-play-album-release-date-cover-art-1235961909/ |archive-date=May 5, 2025 |location=United States |date=May 4, 2025 |issn=0006-2510 |oclc=732913734 |url-status=live}} The album's second single, "Lovin Myself" was released on May 29, 2025.{{cite magazine |last1=Paul |first1=Larisha |title=Ava Max Takes Back Her Power on New Single 'Lovin Myself' |url=https://www.rollingstone.com/music/music-news/ava-max-lovin-me-single-video-dont-click-play-1235350258/ |magazine=Rolling Stone |publisher=Penske Media Corporation |access-date=May 29, 2025 |archive-url=https://archive.today/20250529162550/https://www.rollingstone.com/music/music-news/ava-max-lovin-me-single-video-dont-click-play-1235350258/ |archive-date=May 29, 2025 |location=United States |date=May 29, 2025 |issn=0035-791X |oclc=969027590 |url-status=live}}

Artistry and influences

File:Ava Max meeting fans (cropped).jpg

Max has been labeled as a pop dance-pop,{{cite web|first=Fawnia|last=Soo Hoo|url=https://fashionista.com/2020/09/ava-max-fashion-style|title=How I Shop: Ava Max|work=Fashionista|date=September 24, 2020|access-date=September 25, 2020|archive-url=https://web.archive.org/web/20201120084629/https://fashionista.com/2020/09/ava-max-fashion-style|archive-date=November 20, 2020|url-status=live}}{{cite magazine|first=Jason|last=Lipshutz|url=https://www.billboard.com/articles/news/list/9498901/best-pop-albums-2020|title=The 25 Best Pop Albums of 2020: Staff Picks|magazine=Billboard|date=December 14, 2020|access-date=December 16, 2020|archive-url=https://web.archive.org/web/20201216073942/https://www.billboard.com/articles/news/list/9498901/best-pop-albums-2020|archive-date=December 16, 2020|url-status=live}}{{cite web|first=Vivian|last=Cheng|url=https://blackbookmag.com/arts-culture/interview-rising-pop-star-ava-max-on-female-empowerment-finally-embracing-fame/|title=Interview: Rising Pop Star Ava Max on Female Empowerment & Finally Embracing Fame|website=BlackBook|date=July 12, 2021|access-date=July 14, 2021|archive-url=https://web.archive.org/web/20210714035120/https://blackbookmag.com/arts-culture/interview-rising-pop-star-ava-max-on-female-empowerment-finally-embracing-fame/|archive-date=July 14, 2021|url-status=live}} electropop,{{cite magazine|first=Jack|last=Irvin|url=https://people.com/music/ava-max-felt-like-new-person-after-ditching-her-signature-lopsided-max-cut-hair/|title=Ava Max Says She 'Felt Like a New Person' After Ditching Her Signature Lopsided 'Max Cut' Hair|magazine=People|date=January 30, 2023|access-date=March 13, 2025|archive-url=https://web.archive.org/web/20240318193601/https://people.com/music/ava-max-felt-like-new-person-after-ditching-her-signature-lopsided-max-cut-hair/|archive-date=March 18, 2024|url-status=live}} singer, whose music often contains interpolations from previous songs.{{Cite magazine |last=Millman |first=Ethan |date=September 7, 2021 |title='No Shelf Life Now': The Big Business of Interpolating Old Songs for New Hits |url=https://www.rollingstone.com/pro/features/olivia-rodrigo-doja-cat-interpolation-music-1220580/ |url-status=live |magazine=Rolling Stone |archive-url=https://web.archive.org/web/20210911190727/https://www.rollingstone.com/pro/features/olivia-rodrigo-doja-cat-interpolation-music-1220580/ |archive-date=September 11, 2021 |access-date=September 12, 2021}}{{Cite web |last=Cruz |first=Reanna |date=February 11, 2022 |title=Charli XCX (feat. Rina Sawayama), 'Beg for You' |url=https://www.npr.org/sections/now-playing/2022/02/11/1080084200/charli-xcx-feat-rina-sawayama-beg-for-you |url-status=live |archive-url=https://web.archive.org/web/20220215080553/https://www.npr.org/sections/now-playing/2022/02/11/1080084200/charli-xcx-feat-rina-sawayama-beg-for-you |archive-date=February 15, 2022 |access-date=February 15, 2022 |publisher=NPR}} She has been compared to contemporary artists such as Sia, Lady Gaga, Bebe Rexha, Sigrid and Dua Lipa.{{Cite web |last=Yeung |first=Neil Z. |title=Ava Max |url=https://www.wbli.com/lsp/artist/ava-max/55e16536-389a-4326-af78-787441283547/ |url-status=live |archive-url=https://web.archive.org/web/20210122050815/https://www.wbli.com/lsp/artist/ava-max/55e16536-389a-4326-af78-787441283547/ |archive-date=January 22, 2021 |access-date=January 17, 2021 |publisher=106.1 BLI Long Island}} Max grew up listening to artists including Alicia Keys, Norah Jones, Celine Dion, Aretha Franklin, Fugees,{{Cite magazine |last1=Atkinson |first1=Katie |last2=Caulfield |first2=Keith |date=April 2, 2019 |title=Ava Max Talks 'Mind-Blowing' Rise of 'Sweet but Psycho,' Debut Album Plans & Why 'No One's Better' Than Beyonce |url=https://www.billboard.com/articles/columns/podcasts/8505351/ava-max-interview-sweet-but-psycho-album-pop-shop-podcast |url-status=live |magazine=Billboard |archive-url=https://web.archive.org/web/20190403015102/https://www.billboard.com/articles/columns/podcasts/8505351/ava-max-interview-sweet-but-psycho-album-pop-shop-podcast |archive-date=April 3, 2019 |access-date=April 2, 2019 |url-access=subscription}} Mariah Carey and Whitney Houston. She also cited Beyoncé, Madonna, Gwen Stefani, Fergie, Britney Spears, Christina Aguilera and Gaga as some of her influences.{{Cite web |date=December 10, 2018 |title=Ava Max Explains the Meaning Behind her Hit 'Sweet but Psycho' |url=https://www.warnermusic.co.nz/news/ava-max-explains-the-meaning-behind-sweet-but-psycho |url-status=live |archive-url=https://web.archive.org/web/20181220062050/https://www.warnermusic.co.nz/news/ava-max-explains-the-meaning-behind-sweet-but-psycho |archive-date=December 20, 2018 |access-date=January 27, 2019 |publisher=Warner Music New Zealand}} Max stated that Carey was the biggest influence on Heaven & Hell and recalled how she grew up listening to her music on loop,{{Cite news |last=Goldfine |first=Jael |date=March 27, 2020 |title=Ava Max Talks Quarantine and How Khaleesi Inspired Her New Single |work=Paper |url=https://www.papermag.com/ava-max-kings-and-queens-interview-2645581775.html |url-status=live |access-date=March 27, 2020 |archive-url=https://web.archive.org/web/20200327204809/https://www.papermag.com/ava-max-kings-and-queens-interview-2645581775.html |archive-date=March 27, 2020}} such as "Vision of Love".

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| quote = It was funny, 'cause I was actually experimenting with different haircuts and colors, pink hair, blue hair, all that kind of stuff. Nothing felt like me. One day I cut my hair, my actual hair, cut it on the right side, and I remember I had something in the oven; I think they were chocolate-chip cookies. And I run downstairs without cutting the other side. I run downstairs, and then I'm like, 'Oh my God, [the cookies] almost burnt.' As I'm going [back] upstairs, I see in the mirror my reflection and the haircut, and...I literally tilted my head, like, why does this feel like me? It felt like me, like I had found myself.

| source = — Max on the formation of the "Max cut"

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Max has often been compared to Lady Gaga for her music and "ostentatious presentation", which includes her platinum blonde hair, persona, and stage name.{{Cite web |last=Wass |first=Mike |date=March 13, 2019 |title=Ava Max Addresses Lady Gaga Comparisons: 'It's A Huge Compliment' |url=https://www.idolator.com/7721705/ava-max-addresses-lady-gaga-comparisons-huge-compliment |url-status=live |archive-url=https://web.archive.org/web/20201126103441/https://www.idolator.com/7721705/ava-max-addresses-lady-gaga-comparisons-huge-compliment |archive-date=November 26, 2020 |access-date=May 1, 2019 |publisher=Idolator}}{{Cite web |last=Weinberg |first=Lindsay |date=June 3, 2019 |title=The 5 Most Memorable Looks at Wango Tango 2019 |url=https://www.hollywoodreporter.com/news/wango-tango-see-5-memorable-looks-1215085 |url-status=live |archive-url=https://web.archive.org/web/20200915070300/https://www.hollywoodreporter.com/news/wango-tango-see-5-memorable-looks-1215085 |archive-date=September 15, 2020 |access-date=June 12, 2020 |website=The Hollywood Reporter}} Chris DeVille of Stereogum criticized Max's music for being too similar to Gaga, stating that it "falls short in terms of lyrics, production, melody, dynamics, personality, and every other conceivable metric", despite recognizing that the latter was also highly compared to Madonna. Max responded to the comparisons, stating that while Gaga was an "incredible" artist, people should not compare her to other people only for having the same hair color and releasing pop music. Although she described the comparisons as "lazy", she understood that it is "an easy thing to do" after being fascinated with pop artists since her childhood.{{Cite web |date=September 15, 2020 |title='People shouldn't compare women': Ava Max on Lady Gaga comparisons |url=https://www.list.co.uk/article/119197-people-shouldnt-compare-women-ava-max-on-lady-gaga-comparisons/ |url-status=live |archive-url=https://web.archive.org/web/20200917141553/https://www.list.co.uk/article/119197-people-shouldnt-compare-women-ava-max-on-lady-gaga-comparisons/ |archive-date=September 17, 2020 |access-date=September 17, 2020 |website=The List}}

Max acknowledged that she often goes against the grain while making public appearances, often seeking designers who are overlooked, and wearing outlandish outfits, as she wants "to give people an experience". She stated that she was influenced by fashion in the 1990s, citing Gwen Stefani and Cindy Crawford as influences. However, Max preferred making music in the studio than appearing in public, stating that she did not like the attention of the fashion and cameras on the red carpet. Her self-cut "Max cut" hairstyle consists of her asymmetric peroxide blonde hair parted down the center, with the right side containing a chin-length bob cut, while the left side was longer and wavy. She explained that she did not feel authentic with her normal haircut, and that it was about embracing herself and being unique.{{Cite magazine |last=Spanos |first=Brittany |date=May 16, 2019 |title=Ava Max Wants to Bring Dance-Pop Back |url=https://www.rollingstone.com/music/music-features/ava-max-cirkut-sweet-but-psycho-831019/ |url-status=live |magazine=Rolling Stone |archive-url=https://web.archive.org/web/20200219015356/https://www.rollingstone.com/music/music-features/ava-max-cirkut-sweet-but-psycho-831019/ |archive-date=February 19, 2020 |access-date=June 12, 2020}}{{Cite news |last=Thaitrakulpanich |first=Asaree |date=April 29, 2019 |title='Positive Pop' Singer Ava Max On Her Albanian Heritage And Being Bullied |work=Khaosod |url=https://www.khaosodenglish.com/life/entertainment/2019/04/29/positive-pop-singer-ava-max-on-her-albanian-heritage-and-being-bullied/ |url-status=live |access-date=June 12, 2020 |archive-url=https://web.archive.org/web/20200614110203/https://www.khaosodenglish.com/life/entertainment/2019/04/29/positive-pop-singer-ava-max-on-her-albanian-heritage-and-being-bullied/ |archive-date=June 14, 2020}} While interviewed by Audacy in 2020, Max described her hair as "symbolic of having the freedom to do your own thing" and a "visual representation of her self expression", stating that it was an escape from conformity.{{Cite web |last=Zipper |first=Marni |date=September 14, 2020 |title=Ava Max's Definition of Success Is All About Being Authentically You |url=https://www.radio.com/im-listening/ava-maxs-definition-of-success-is-about-being-authentic |url-status=live |archive-url=https://web.archive.org/web/20200917141553/https://www.radio.com/im-listening/ava-maxs-definition-of-success-is-about-being-authentic |archive-date=September 17, 2020 |access-date=September 17, 2020 |publisher=Audacy}}

Personal life

Max has described herself as "100% Albanian" and stated that she wants to give back to the community. She is able to speak the language, but cannot read it. Max is outspoken about female empowerment, which is reflected in her music. In a 2023 interview with Nylon, Max revealed that she dated Cirkut briefly after they met and have remained friends since then.