:Khaadi
{{Short description|Pakistani fashion and lifestyle brand}}{{About|the fashion brand|the hand-woven cotton cloth|Khadi}}{{Use dmy dates|date=February 2021}}
{{Use Indian English|date=February 2021}}
{{Infobox company
| name = Khaadi
| logo = Khaadi logo (2022).png
| image = Khaadi, Packages Mall, Lahore.jpg
| trade_name = Khaadi
| type = Private
| founder = Shamoon Sultan
| area_served = Asia, Europe, Australia, America, Northern America and Middle East
| industry = Retail
| genre = Clothing
| products = Textiles, Apparel
| website = {{URL|www.khaadi.com}}
| foundation = {{Start date and age|1998|12|13|df=yes|p=yes}}
| location_country = Pakistan
| locations = 63 stores (2022)
}}
Khaadi ({{IPA|ur|kʰaːd̪iː|pron}}) is a Pakistani fashion and lifestyle brand, founded in December 1998. Its headquarters are located in Karachi. As of 2015, it operates 46 stores in 17 cities across Pakistan and 17 stores across the United Kingdom and the GCC.{{cite web |date=June 8, 2015 |title=Khaadi comes Home to Lahore |url=http://tribune.com.pk/story/899956/khaadi-comes-home-to-lahore/ |access-date=November 28, 2015 |work=Mehek Saeed |publisher=The Express Tribune}}{{cite web |title=Khaadi The Brand |url=http://style.pk/tag/khaadi/ |access-date=December 4, 2014 |publisher=Style.pk}} As of 2022, Khaadi operates 60 stores in 30 cities within Pakistan.{{Cite web |last=Rehman |first=Rida |date=2022-09-01 |title=Khaadi Pakistan – Brand Story, Collections, Speciality and Much More |url=https://startuppakistan.com.pk/khaadi/ |access-date=2023-06-01 |website=Startup Pakistan |language=en-US}}
History
Khaadi was founded in 1998 by Shamoon Sultan, and the first store was opened in Zamzama, Karachi in 1999.{{cite web |date=September 1, 2015 |title=Khaadi's multinational ambitions-Shamoon Sultan, CEO, Khaadi, on his vision for the brand and the future of prêt wear in Pakistan. |url=http://aurora.dawn.com/news/1141216/khaadis-multinational-ambitions |access-date=November 28, 2015 |work=Marylou Andrew |publisher=Dawn News}} Khaadi was originally a handwoven clothing brand. The brand then expanded to multiple stores within two years of its inception and introduced multiple product lines.{{cite web |date=10 July 2014 |title=Khaadi the label |url=http://www.beststylo.com/khaadi-summer-lawn-dresses-volume-2-for-women-2014/ |access-date=December 5, 2014 |publisher=BestoStyle |archive-date=17 November 2014 |archive-url=https://web.archive.org/web/20141117154126/http://www.beststylo.com/khaadi-summer-lawn-dresses-volume-2-for-women-2014/ |url-status=dead }}
By 2002, Khaadi expanded its product line to include women's ready-to-wear items and later ventured into women's luxury wear with Khaadi Khaas in 2008. The company transitioned into a fast fashion retail brand in 2012, introducing a range of colorful fabrics in response to evolving customer preferences.
Khaadi further diversified its offerings by introducing Khaadi Kids and Khaadi Home from 2012 to 2013, followed by the launch of Khaadi Fragrances in 2019, marking its transition into a comprehensive lifestyle brand.{{cite web |last1=Story |first1=Brand |title=Collections, Speciality and Much More |url=https://startuppakistan.com.pk/khaadi/ |website=Startup Pakistan |date=September 2022 |access-date=September 1, 2022 |ref=September 1, 2022}}
In 2016, Khaadi achieved significant financial success with a revenue of 16 billion, positioning itself as one of Pakistan's leading valuable companies.{{Cite web |last=Tirmizi |first=Farooq |date=2017-09-25 |title=Pakistan's first fashion billionaire? |url=https://profit.pakistantoday.com.pk/2017/09/25/pakistans-first-fashion-billionaires/ |access-date=2023-01-13 |website=Profit by Pakistan Today |language=en-US}}
Architectural firm ASA played a role as an interior designer for Khaadi stores in Pakistan, UK, and UAE until 2017.{{cite web |title=Khaadi Retail Project-Interior design, coordination and top supervision |url=http://asa.com.pk/projects/khaadi-retail/ |access-date=November 28, 2015 |publisher=Arshad Shahid Abdulla |archive-date=8 December 2015 |archive-url=https://web.archive.org/web/20151208074059/http://asa.com.pk/projects/khaadi-retail/ |url-status=dead }}
In 2020, the company enlisted Landor & Fitch's help in designing The Experience Hub,{{Cite web |last=Hasan |first=Taniya |date=2021-12-28 |title=Hit Refresh: Khaadi's Brand Asset Transformation |url=https://aurora.dawn.com/news/1144267 |access-date=2022-10-20 |website=Aurora Magazine |language=en}}{{Cite web |date=2021-12-15 |title=Khaadi is Wild About you and the New Experience Hub proves it |url=https://www.hmagpak.com/15-Dec-2021/khaadi-is-wild-about-you-and-the-new-experience-hub-proves-it |access-date=2022-10-20 |website=H! Pakistan |language=en-US}} which opened in December 2021. It is a 32,000 square-foot space in Karachi that functions as a retail space with its own cafe.
In 2022, IFC (member of the World Bank Group){{Cite web |date=2022-05-27 |title=Khaadi announces $25mn investment from IFC |url=https://profit.pakistantoday.com.pk/2022/05/27/khaadi-announces-ifc-investment/ |access-date=2022-10-20 |website=Profit by Pakistan Today |language=en-US}} became the first investor with an equity of $25 million for a minority stake in Khaadi Corporation.{{Cite web |last=Tanvir |first=Saad |date=2022-05-27 |title=Khaadi announces $25mn investment from IFC |url=https://profit.pakistantoday.com.pk/2022/05/27/khaadi-announces-ifc-investment/ |access-date=2023-01-13 |website=Profit by Pakistan Today |language=en-US}} The funding has helped the company accelerate its growth by expanding its retail footprint and online global sales.
= International expansion =
In 2010, Khaadi expanded internationally as it opened stores in the UAE - first in Dubai and later in Abu Dhabi. In 2013, store launches were planned for the UK.{{cite web |date=5 December 2014 |title=Khaadi to open six regional stores in 2015 |url=http://www.drapersonline.com/news/khaadi-to-open-six-regional-stores-in-2015/5067028.article |access-date=November 28, 2015 |publisher=Drapersonaline}}
In 2014, Khaadi opened a 1,630 square-foot store at the Bull Ring shopping centre in Birmingham, and other locations in Westfield London and Westfield Stratford City in East London.{{cite web |date=July 2, 2013 |title=Khaadi the fashion brand |url=http://www.brandsynario.com/brand/khaadi |access-date=December 5, 2014 |work=Ufaq Ahfaque |publisher=Brandsynario}} The company proceeded in September 2015 to open a store in Highcross Leicester{{cite web |date=January 4, 2015 |title=Khaadi steps out in London |url=http://tns.thenews.com.pk/khaadi-steps-london/#.VlnxhnYrLIV |url-status=dead |archive-url=https://web.archive.org/web/20151208112126/http://tns.thenews.com.pk/khaadi-steps-london/#.VlnxhnYrLIV |archive-date=December 8, 2015 |access-date=November 28, 2015 |work=Aisha Jamil}}{{cite web |date=December 18, 2014 |title=Bullring move for Pakistani retailer Khaadi |url=http://www.birminghampost.co.uk/business/commercial-property/bullring-move-pakistani-retailer-khaadi-8233927 |access-date=November 28, 2015 |work=Graeme Brown |publisher=Birmingham Post}} and a 22,000 square-foot store at Karachi's Dolmen Mall Clifton.
In 2024, Khaadi expanded its operations in the United States with a 5,500-square-foot “Experience Store” at Tysons Corner Center in Virginia.{{Cite web |last=Parton |first=Mitchell |date=2024-07-18 |title=Pakistani fashion brand Khaadi makes first moves in U.S. |url=https://www.modernretail.co/operations/pakistani-fashion-brand-khaadi-makes-first-moves-in-u-s/ |access-date=2024-07-23 |website=Modern Retail |language=en}}{{Cite web |date=2024-02-21 |title=Pakistani clothing store Khaadi to open at Tysons Corner Center this week {{!}} FFXnow |url=https://www.ffxnow.com/2024/02/21/pakistani-clothing-store-khaadi-to-open-at-tysons-corner-center-this-week/ |access-date=2024-07-23 |website=www.ffxnow.com |language=en-US}}
Brand identity
The word Khaadi is coined from the word Khaddi (pronounced [kʰaːdiː], Khādī), meaning handloom. The fingers in the original logo signified the weavers’ hands and the work that goes into the final product.
File:Khaadi 1999.jpg|1999
File:Khaadi 2010.jpg|2010
File:Khaadi 2013.jpg|2013
File:Khaadi 2018.jpg|2018
File:KhaadiLogo-22.png|2021–Present
Collaborations
Khaadi appointed Ertugrul Ghazi famed, Esra Bilgiç (Khaadi x Esra) as the face of their brand for their television commercial. Khaadi represented Esra through their fashion as the woman of today.
Khaadi was the first Pakistani fashion brand in the world to create Coke Studio branded merchandise. The collaboration between Khaadi and Coke Studio was launched on 17 January in Pakistan, U.A.E, and Saudi Arabia.
Khaadi x Allure by Mehreen Tabani was a jewelry collaboration consisting of a selection of pieces fused with modern and cultural designs.
Khaadi x Esfir was a jewelry collaboration offering timeless pieces based on contemporary styles.
References
{{reflist|30em}}
{{Portal bar|Pakistan|companies|fashion}}
{{Pakistani fashion}}
{{Clothing companies of Pakistan}}
{{DEFAULTSORT:Khaadi}}
Category:Privately held companies of Pakistan
Category:Clothing companies established in 1998
Category:Retail companies established in 1998
Category:Clothing brands of Pakistan
Category:Companies based in Karachi
Category:Companies based in Lahore
Category:Companies based in Islamabad
Category:Lux Style Award winners
Category:Pakistani companies established in 1998